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    Dealing with Darwin (Review and Analysis of Moore's Book)
    Dealing with Darwin (Review and Analysis of Moore's Book)
    Dealing with Darwin (Review and Analysis of Moore's Book)
    Ebook39 pages19 minutes

    Dealing with Darwin (Review and Analysis of Moore's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Geoffrey Moore's book: "Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution". 

    This complete summary of the ideas from Geoffrey Moore's book "Dealing with Darwin" shows that in just the same way as a Darwinian battle for the survival of the fittest occurs in the natural world, a similar kind of phenomena often arises within the marketplace. In fact, to survive and prosper, companies need to keep innovating all the time to retain a competitive advantage. The precise nature of the types of innovations which will generate the greatest returns varies as the marketplace itself changes and evolves in this way: 1) In the early stages of a new market, product leadership style innovations are highly valued. 2) Once a market reaches maturity, innovations centered around operational excellence or customer intimacy take center stage. 3) In a declining market, competitive advantage is achieved using category renewal innovations. This summary explains how companies should behave to answer these changes.

    Added-value of this summary: 
    • Save time 
    • Understand the key concepts 
    • Increase your business knowledge 

    To learn more, read "Dealing with Darwin" and find out why you should innovate to survive in the marketplace. 
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateFeb 15, 2013
    ISBN9782806239570
    Dealing with Darwin (Review and Analysis of Moore's Book)

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      Dealing with Darwin (Review and Analysis of Moore's Book) - BusinessNews Publishing

      Book Presentation: Dealing With Darwin by Geoffrey Moore

      Summary of Dealing With Darwin (Geoffrey Moore)

      Book Abstract

      Main Idea

      In just the same way as a Darwinian battle for the survival of the fittest occurs in the natural world, a similar kind of phenomena often arises within the marketplace. To survive and prosper, companies need to keep innovating all the time to retain a competitive advantage. The precise nature of the types of innovations which will generate the greatest returns varies as the marketplace itself changes and evolves in this way:

      In the early stages of a new market, product leadership style innovations are highly valued.

      Once a market reaches maturity, innovations centered around operational excellence or customer intimacy take center stage.

      In a declining market, competitive advantage is achieved using category renewal innovations.

      To respond to these changes, companies should be consistently doing two things:

      Choose one specific innovation strategy and become so good at it that you create definitive separation from all your competitors over a prolonged and sustained period of time.

      Move resources from being applied in areas that don’t create any competitive distinction to those areas where differentiation can be enhanced.

      Free-market economies operate under the same rules as organic systems in nature. The fundamental question Darwinism poses is: How can we innovate forever? That is precisely what natural selection forces us to do. Evolution requires us to continually refresh our competitive advantage, sometimes in dribs or drabs, sometimes in major cataclysms, but always with some part of our business portfolio at risk and in play. To innovate forever, in other words, is not an aspiration; it is a design specification. It is not a strategy; it is a requirement.

      – Geoffrey Moore

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