Peter A. Ubel, M.D.,is a physician and a behavioral scientistat Duke University. An internationally renownedwriter and researcher, he is theauthor of three books: Pricing Life, You...view morePeter A. Ubel, M.D.,is a physician and a behavioral scientistat Duke University. An internationally renownedwriter and researcher, he is theauthor of three books: Pricing Life, You'reStronger Than You Think, and Free MarketMadness. He writes for numerous sciencepublications as well as the New York Times,the Los Angeles Times, Psychology Today,and The New England Journal of Medicine.view less