Omar Abedin has been a professional marketer for over twenty years, working across South Asia, the Middle East, and North America in a career that spans industries such as consumer...view moreOmar Abedin has been a professional marketer for over twenty years, working across South Asia, the Middle East, and North America in a career that spans industries such as consumer electronics, household cleaning, personal care, women’s health, cough and cold medicines, ice cream and other foods, and financial technology.
As a consultant, he has developed and launched more than twenty brands for various clients, and it is this expertise that he brings to bear in this book.
Omar has also started three businesses, selling one, closing the second, and parking the third.view less