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Loretta Neff
Loretta Neff is president of The Elegant Way School of Protocol, a boutique etiquette firm represented in Fort Lauderdale, Naples, and West Palm Beach, Florida.
Loretta received ...view moreLoretta Neff is president of The Elegant Way School of Protocol, a boutique etiquette firm represented in Fort Lauderdale, Naples, and West Palm Beach, Florida.
Loretta received a BA degree in 1989 and had her sights on the legal profession. But after being accepted to Thomas Cooley Law School at Michigan State University, she never attended, having found her real passion to be philanthropy through teaching the social graces.
While living in Cleveland, Ohio, Loretta joined a private club, and it was there that she was first invited to teach dinner manners and social graces to children of other members. From that early experience, referrals segued over the years into a host of other clients, from individuals to Fortune 500 companies, prompting her to sometimes refer to herself as “an accidental entrepreneur.” What was to be a postponement of law school became a thriving career—and a driving mission.
Loretta remains committed to the advancement of numerous charities, societies, and educational foundations and has taken her philanthropy to another level with the formation of The Elegant Way Foundation, a nonprofit organization intended to provide resources and training in social skills to other charities, missions, and schools as part of its mission.view less