The Best Pride Merch to Celebrate the LGBTQIA+ Community

This brightly colored tarot deck was created by queer and trans artists Ashley Molesso and Chess Needham of Ash + Chess. They’ve taken the classic tarot figures and reimagined them to better represent a wide range of gender expressions and sexual orientations. Whether you’re a devoted tarot reader or a newbie, this deck of 78 cards comes with a full-color instruction book, so you can master the basics and become an expert at reading your friend's future in no time.

The queer-founded skincare brand created this limited edition set just for Pride. It includes some of its top skincare products, like the Bloom Cream Daily Moisturizer, and travel sizes of the Better Aging, Brightening, Exfoliating, and Blemish serums — plus, a special Goatie enamel pin. A portion of the proceeds will go to the Ali Forney Center to support homeless LGBTQIA+ youth.

Tomboy X is a queer-owned company with a year-round pride collection full of rainbow goodness, including the ever-popular rainbow dragon print. The brand also added two new designs for 2024: the Gimme Gummies and the Graffiti Pride. The new patterns, as well as the older ones, are available on everything from ultra-soft wireless bras to underwear and swimwear in a wide size range.

Also on offer is a line of compression tops, plus packing and tucking underwear to help everyone feel more comfortable in their bodies.

Levi’s 2024 pride collection is less colorful and more “inspired by LGBTQIA+ rodeo culture,” which is perfect if you’re embracing your inner cowgirl after listening to Beyoncé’s Cowboy Carter album on repeat.

Levi’s also makes an annual $100,000 donation to OutRight Action International, which helps fight for human rights of the LGBTQIA+ community all over the world.

Converse not only has this year’s version of its classic high-top sneakers as part of its Pride collection, but it also has these platform sandals, which will comfort feet no matter how long that Pride march may be. The design highlights the colors of the transgender flag on the outside, along with the bold neon-prism rainbow.

Converse has annual grants that benefit the It Gets Better Project, the Ali Forney Center, and more.

If you haven’t tried Bombas yet, now’s the time. We’re obsessed with these high-quality plush socks because they don’t slip into your shoes. (We’ve worn them a lot without a single blister!)

Purchase these socks (or anything from Bombas’ Pride collection), and the brand will give back to organizations that support LGBTQIA+ people facing homelessness.

All of the June proceeds from this striped towel support The Center, which benefits New York City’s LGBTQIA+ community. With a velour front, this towel only gets softer the more it's washed. The back has a terry cloth feel so you can dry off quickly, and the oversized shape makes it ideal for laying on the beach with a summer read or sipping cocktails poolside.

If you prefer sneakers for getting steps in, Vans’ signature high-top skater shoes were designed with graffiti-style paint splatter, as a metaphor for the “shared individuality within the queer community.” The company will be donating $200,000 from the Vans Checkerboard Fund to support LGBTQIA+ charities.

This stretch friendship bracelet can help you show your pride or be a thoughtful gift to show your friends how much you support them. It slips on and off easily and it’s affordable, so you can get one for each of your pals. The company will donate 5% of every pack sold to The Trevor Project, with a $50,000 minimum.

Wear it loud, wear it proud – as they say. Indeed, Pride should be celebrated year-round, and this 100% cotton tee is the perfect way to show your support for that.

If you’ve avoided the Stanley trend but still want to sip in style, this limited-edition rainbow glass bottle is perfect for Pride Month and beyond. The BPA-free bottle has a protective sleeve with a loop to make it easier to carry.

The brand also has a celebration box filled with micro drinks (dissolvable sugar-free cubes) to flavor your water and make it easier to drink eight glasses a day. Make it a nice gift by wrapping it in this reusable rainbow shopping bag.

5% of net bottle sales will support Queer Base, and an additional five percent will go to Outright International.

Embrace popular trends with these cute denim cut-off Pride shorts, featuring embroidered details like rainbow and trans-colored hearts. Pair them with one of the cute tops, hats, or accessories from American Eagle’s Pride collection.

This 100% recycled nylon tote makes a stylish summer accessory fit for all weather conditions. Plus, 10% of net sales of every rainbow-colored purchase from Kate Spade supports The Trevor Project. It’s big enough to hold a 15-inch laptop if you want to make it your work bag.

This colorful set was released by Lego in 2021 and it remains one of our favorite Lego sets. Designed by an LGBTQIA+ member of the Lego team, the colors of the Progress Pride flag are on display, with corresponding minifigs. It’s a simple build with fewer than 350 pieces, and it's meant to be displayed all year round. At only $35, it’s affordable by Lego standards and makes a great gift for Pride month, birthdays, the holidays, or just because.

A pair of Swoveralls features a genderless combination of sweatpants and overalls in one super comfy masterpiece. The full-length Swoveralls released in 2023 are sadly sold out, but June is hot anyway, so it’s the perfect time to wear these Swovie shorts instead! Made with a lightweight organic cotton blend, adjustable straps, and multiple pockets, this is the comfiest thing you can wear for Pride Month.

In partnership with The Phluid Project, Swoveralls will be donating 10 percent of proceeds from each pair sold to support the most at-risk of the LGBTQIA+ community, trans-led organizations, and homeless queer youth at a global and grassroots level.

The wildflowers on this cotton tee represent the beautiful colors of the Pride flag. This shirt is offered in six colors and comes in sizes S-3XL. These unisex tees are made with 100 percent cotton and non-hazardous, biodegradable ink. Wear your colors beautifully and celebrate all love!

These transgender Pride identity necklaces by LGBTQ+-owned Etsy seller Pride Asylum are a beautiful way to express your identity. Each necklace is made to order and hand-stamped with your customization. They also make a great gift for yourself or anyone you know — not only during Pride month but any time of the year.

The Pottery Barn Teen x Trevor Project collection includes this bestselling rainbow-inspired mug so you can show your support while you sip. Decorated with a vibrant rainbow heart on the outside and “Open Mind, Open Heart” along the inner rim, this microwavable mug will be your new favorite.

Fifty percent of the proceeds from this durable stoneware mug will be donated to The Trevor Project, the world's largest provider of crisis intervention for LGBTQ youth.

Peace Out Skincare is an LGBTQIA+-founded and -run brand that gives you the option to donate to The Trevor Project with every purchase you make on their website. Made of a blend of 10% AHAs, this brightening solution reveals fresh skin cells and tackles dark spots at the source for a brighter-looking complexion.

You can shop this lightweight serum that combats hyperpigmentation concerns like post-breakout discoloration and supports the LGBTQIA+ community at the same time.

After you figure out what you’re wearing, it’s time to get some body art going to complete the look. BIC’S BodyMark Pride Pack includes 11 skin-safe, temporary tattoo makers and 10 Pride-themed stencils with rainbows and hearts so you can make colorful designs to take your look one step further. This brush-tip marker set is the one Pride product that puts you in full creative control.