Sports Public Relations

This case study examines the NFL PR crisis following the regular referees' lockout. Adopting a situational model of PR which consisted in occasional press releases and memos that were rhetorically apologetic, both defending its image and demonizing the referees, the NFL failed to appreciate the cultural value of their product, the views of fans, and the power of the media, thereby damaging its image. The complexity of the situation required a rich blend of the two-way symmetrical and media relations models in ways that would have facilitated meaningful engagements between the NFL and its publics.

Based on The Law Number 14 Year 2008 about The Openness of Public Information (UU KIP), public organization in Indonesia must provide the public information as their duty for the public. Majority of research about practice of UU KIP discuss about the practice in government or state organization. Meanwhile, the public organization also include non-government organization.This article discuss about practice of the opennes of public information in Indonesian Football Association (PSSI). PSSI is one kind of non-government organization. PSSI also under the microscope because public thinks PSSI is not transparent related to their management.The focus of this article is how PSSI use their internet-based media to support the practice of the opennes of public information. Theoritically, internet could support the organization in providing information to the public.There are four indicators to observe the internet usage: (1) transparency, (2) participation, (3) accountability, (4) effective and efficient. PSSI has did the transparency and accountability, but still non-ideal. Meanwhile for participation and effective and efficient, PSSI not doing it yet.

In March 2009, the Sri Lankan cricket team toured Pakistan for a series of matches. On route to a match at the Gaddafi stadium in Lahore the team and their International Cricket Council (ICC) test match umpires were attacked by terrorists. The two buses carrying each group were targeted and eight playing staff of the Sri Lankan team were injured. Sadly a driver and six local police officers were killed in the attack, as well as nine policemen were seriously injured. Later that day match referee Chris Broad, one of the umpires in the second vehicle, addressed the media to respond to the growing pressure for details of the attack. Referee Broad was scathing in his criticism of the security arrangements provided to the umpires and the visiting team. As a key stakeholder of the ICC, Broad's comments added to the pressure on the event hosts (the Pakistan Cricket Board) and also on his organisation through his action. It is remarkable that a senior employee of an organisation, who could realistically be expected to be in a state of shock, was able to address the media without his statements being approved by the ICC public relations and communication officers. His comments started a public verbal confrontation with the Chairman of Pakistan Cricket, Ejaz Butt who did little 1 Sport Public Relations and Communication

"How can English Premier League clubs use Twitter to establish relationships with users during matchday?"

Introduction excerpt: "The purpose of this project, is to examine how English Premier League (EPL) clubs’ are using Twitter to build relationships with their public. Besides that, differentiate what kind of relationships’ dimensions exist between the club and the public, according to the theory. It is expected to present a general picture of how communication is being done, especially during matchday, and what kind of strategies could be implemented to engage more successfully."

Terrell Owens presents perhaps one of the most interesting challenges in sports public relations. Widely considered one of the National Football League's most talented athletes, he is also widely criticized as one of its most self-centered. When the Philadelphia Eagles refused to renegotiate his contract after one season, he became sullen with the press, belligerent with the coaching staff, and publicly critical of his team and quarterback. As a result, the Eagles deactivated Owens. Owens and his agent then attempted to repair the damage in a press conference, which is the subject of this study. On the whole, the press conference was a tremendous failure. Although Owens displayed a contrite demeanor, emphasizing mortification and bolstering strategies, he hurt his case by sidestepping the blame for the conflict. Rosenhaus sealed his client's fate by launching numerous indignant attacks against Owens' accusers, and appearing aggressive and arrogant when employing bolstering and mortification strategies. Both men painted Owens as the victim, and neither discussed any corrective action Owens planned to take in order to prevent future conflicts. Ultimately, their rhetoric demonstrated a complete failure to understand the culture of team sport, which demands unity, commitment, and sacrifice, and failed to earn Owens' reinstatement.

Ringkasan
Sepakbola Indonesia rawan terhadap krisis. Entah itu klub, operator kompetisi, atau mungkin federasi (di mana krisis terbesar yang PSSI hadapi adalah sanksi pembekuan dari FIFA di tahun 2015-2016), semua berisiko dihantam krisis. Itu sebabnya, manajemen krisis perlu menjadi bagian dari standar operasional prosedur manajemen klub sepakbola di Indonesia, utamanya humas.  Untuk menumbuhkan naluri tanggap terhadap krisis, maka diperlukan literasi kehumasan bagi petugas humas klub, dan juga jajaran manajemen klub. Konsep literasi kehumasan secara garis besar adalah kemampuan berpikir secara kritis terhadap praktik-praktik publik relations dan dampak praktik tersebut pada individu dan masyarakat.

===Sitasi bodynote : ….teks yang dikutip….. (Prastya, 2019)===

Penulisan di daftar pustaka/referensi
Prastya, Narayana M. 2019. "Antisipasi Krisis dengan Literasi Kehumasan : Catatan bagi Manajemen Klub Sepakbola Indonesia" dalam Sirajudin Hasbi dan Moddie A. Wicaksono (Editor) Merawat Sepakbola Indonesia. Yogyakarta : Fandom Indonesia

ÖZET Türkiye'de sporda yaşanan gelişmeler ışığında bu araştırmanın amacı, Türk futbolunu etkileyen Arda Turan-Fatih Terim krizinin dijital mecralara nasıl yansıdığı ve bu durumun Federasyon tarafından nasıl yönetildiğini ortaya koymaktır. İkinci amacı, günümüzde iletişim teknolojilerinin yaygınlaşmasıyla sosyal medya mecralarının önem kazandığı bir dünyada dijital krizlerin spor kurumları tarafından nasıl önlenmesi gerektiğine yönelik öneriler ortaya koymaktır. Günümüz iletişim teknolojisinin sağladığı yeni kamusal alanlar; Facebook, Twitter, Linkedin, Instagram gibi sosyal ağlardır. Bu ağlarda her gün, her saat milyonlarca kullanıcı yaşanan toplumsal, siyasi ve sosyal gelişmeler ile ilgili fikirlerini dile getirmektedir. Sosyal ağların gücüne inanan milyonlarca kullanıcı, kamuoyu oluşturmak, lobi yapmak ve yaşanan olayları kritik etmek için sosyal ağları kullanmaktadır. Bu bağlamda araştırma, Twitter kapsamında " fatihterim " etiketleriyle paylaşılan tweetlerle sınırlandırılmıştır. Milli Takım kadrosunun açıklandığı 30 Eylül ile Ukrayna Maçının oynandığı 9 Ekim 2016 tarihleri araştırmaya dahil edilmiştir. Araştırma bulgularına göre belirtilen tarihler arasında " fatihterim " etkiketli 898 tweet atılmıştır. Yapılan analiz sonuçlarına göre bu tweetlerin yüzde 81'si suçlayıcı mesajlar, yüzde 13 nötr, yüzde 3 olumlu, yüzde 2 öneride bulunan, yüzde 1 de yol gösterici çıkmıştır. Anahtar Kelimeler: Dijital medya, dijital spor iletişimi, kriz iletişimi, sporda halkla ilişkiler ABSTRACT The aim of this research in the light of developing Turkish sport, is to reveal the crisis that affecting football between Arda Turan who is player of national football team and Fatih Terim who is director of football in Turkey. And how it is evaulated in digital media and how Turkey Football Federation managed the crisis situation. Second aim of the research is to give solution how a crisis can be prevented in the social media world. Nowadays, new public sphere is Facebook, Twitter, Linkedin and Instagram etc. Lots of people writes their opinion via that social networks about social, political and economical conditions. Millions of user who believe in social media's power use it to create a public opinion, lobbying and ciritize the things. In that reason, the research includes only Twitter and " fatihterim " tag mesagges. The research covers from September 30 2016 which is explained the candidate team for Ukraine match, to October 09 2016. According to findings, 898 messages are sent in Twitter about " fatihterim " tag. 81 percentage of messages are accusive Fatih Terim, %13 of messages are neutral, %3 of messages are positive, 2% of messages are suggetion and %1 of messages are advisory.

Analisis Framing Pernyataan Resmi para Aktor dalam Krisis di Kompetisi Sepakbola Indonesia : Kasus Polemik Juara Bhayangkara FC di Liga 1 Tahun 2017

ABSTRAK
Tulisan ini bertujuan menganalisis mengenai pernyataan resmi para aktor dalam konflik kontroversi juara Liga 1 2017 yang diraih oleh Bhayangkara FC. Kontroversi terjadi ketika sejumlah klub kontestan menuding ada keputusan dari PSSI yang memberikan keuntungan bagi Bhayangkara FC.
Data dari tulisan ini bersumber dari  pernyataan resmi para aktor yang terlibat dalam konflik ini. Para aktor tersebut adalah : Bali United, Madura United, Persatuan Sepakbola Seluruh Indonesia (PSSI) dan PT Liga Indonesia Baru (PT LIB). Pernyataan resmi diambil dari situsweb resmi masing-masing aktor tersebut. Data kemudian dianalisis menggunakan framing model Robert N.Entman. Hasil penelitian menunjukkan bahwa Bali United, PSSI, dan Madura United dalam pernyataannya cenderung menyalahkan satu sama lain. Sementara PT LIB lebih memilih penyampaian secara lebih netral.

Kata kunci : analisis framing, komunikasi krisis, komunikasi olahraga, public relations olahraga

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Pengutipan/penulisan di daftar pustaka  :
Prastya, Narayana Mahendra (2018) "Analisis Framing Pernyataan Resmi para Aktor dalam Krisis di Kompetisi Sepakbola Indonesia : Kasus Polemik Juara Bhayangkara FC di Liga 1 Tahun 2017". Jurnal Komunikasi, 12 (2), September : 121-132. URL : http://journal.trunojoyo.ac.id/komunikasi/article/view/4514/3142

Citra Islam di dunia internasional kurang baik. Untuk menepis pandangan - pandangan negatif tersebut, sekaligus menampilkan citra Islam yang sebenarnya, sejumlah negara Islam melakukan public diplomacy. Kegiatan public diplomacy didominasi oleh
dialog antarumat beragama.
Namun begitu ada kegiatan lain yang juga memiliki potensi untuk dimanfaatkan yakni kejuaraan olahraga. Negara-negara Islam yang tergabung dalam OKI memiliki agenda kejuaraan olahraga bernama Islamic Solidarity Games.  Indonesia menjadi negara tuan rumah Islamic Solidarity Games 2013.
Berbagai negara memandang kegiatan olahraga sebagai sarana diplomasi. Dalam public diplomacy, salah satu komponen yang penting adalah komunikasi.
Tulisan ini hendak mengungkapkan gagasan tentang hal-hal apa saja yang bisa dilakukan oleh Indonesia untuk melakukan public diplomacy menampilkan citra Islam yang positif melalui Islamic Solidarity Games 2013.
Kata kunci: public diplomacy, komunikasi internasional, citra Islam, olahraga

While much research has examined the composition of sport media and those charged with constructing it, namely sport journalists and editors, far less has explored an essential set of actors in the construction of news: sources. This study aimed to explore the construction of the sport media agenda from arguably the most important sport news sources: sport media relations managers. In particular, this paper asked: how do media staff in sports organisations influence the production of news? To answer this question, this paper is based on a qualitative, observational study of a professional Australian Rules football club in Australia, involving interviews, observations and document analysis. Research within a professional Australian Rules football club found that the club delivered high-quality information subsidies that met sports journalists’ newswork requirements. However, media access was almost solely limited to these information subsidies, which are highly subjective and negotiated, which in turn allowed the professional football club to significantly control the subsequent media agenda.

We decided to survey college students to investigate the extent to which they are aware of concussion issues, and to gather their perceptions of the serious of NFL concussion issues and how the league is responding.  Questions for the survey were developed by carefully examining opinion polls, survey results and media reports about the NFL's concussion problem.