Online Shopping Behaviour

The purpose of the study is to understand actual behavior of customers and firms by analyzing the real time interaction between firm and customers on social media platform. The study also pursues to assess the way firms respond to the customer’s complaint on different social media platforms through autobots based on artificial intelligence. The study identifies official Facebook and Twitter pages of top online
shopping portals. The number of complaints and responses posted on these pages are documented and analyzed. Netnography method is used for data collection. Connotation key words are used for selection of comments and tweets. The study concludes that organizations respond to the most of the complaints publically but they further ask for the
personal interaction with the complainer to resolve the complaint through pre-defined statements. The study has also revealed that pre-defined statements stated by autobots based on artificial intelligence seem insufficient to resolve customer complaints. The limitation of the study is associated with the netnography technique, which has restricted
the exploration to only those consumers who have posted comments on Twitter or Facebook. Hence, other physical factors i.e. customer responses through numerous offline modes were absconded. The study is limited to Facebook and Twitter only. This study is limited to four major online shopping portals; it leaves a lot of scope to analyze other
industries such as banking and insurance, hospitality, aviation etc. The output of the study suggests that the firms need to be conscious enough to provide customized and adaptive solutions to the customers’ complaints instead of pre-defined responses through artificial intelligence as it lacks emotions to empathize with customers’ issues. As per the literature of review, methods chosen in previous researches by researchers were having a methodological gap, as netnography in social media environment remained unused earlier, which has reinforced to analyze original behavior of customers and responsiveness of organization.

Online purchases have become a new trend of shopping among university students in today's Industrial Revolution 4.0. But, not all university students are open to shop online. Therefore, this study aims to explore the major concerns towards online shopping that stops non-online shoppers to purchase online. The study aims to provide the needed information to understand the barriers for university students to shop online. A total number of 154 valid surveys were collected in local universities using convenience sampling. Statistical procedures of descriptive was used to analyze the collected data. The main findings of this study are that non-online shoppers are unlikely to buy online because they prefer to shop traditionally and self-assess the quality of the goods before they buy. This study also discusses the implications of the study to practitioners in which the traditional sellers should provide the comfortable shopping environment, improve the behavior and skills of salespeople, and offer after-sale services to their customers to remain competitive with online vendors.

The purpose of the study is to explore the influence of sociodemographic variables (gender & age) on consumers’ perception towards online shopping. The article specifically focuses on purchase benefit that has been categorized into three dimensions such as convenience, interactivity and enjoyment, which are associated with demand management of an Indian consumer. The study has adopted survey by questionnaire method for data collection from online shoppers. Quota sampling technique was used for data collection from 660 e-consumers. Data analysis and hypotheses testing were performed through descriptive (mean, percentage and standard deviation) and comparative statistics (Z-test and one-way ANOVA). Analysis revealed that gender does not have any influence on the purchase benefit variables; however, the significant mean difference was observed between ‘Below 20’ and ‘21–30’ years age groups for convenience and interactivity only. The findings of the current study will be helpful to web...

Trust is viewed as a crucial factor in social commerce due to the prominent role and significant amount of peer-generated contents. The current study aims to investigate the relationship between trust in social commerce and customers' purchase intentions by providing a mechanism to describe this relationship. Thus, a proposed model is developed based on three concepts: social presence, social commerce information seeking and familiarity with the platform. The model explains the mechanisms through which social commerce information seeking, familiarity, social presence and trust influence customers' intentions to purchase from social commerce platforms. For the purpose of this study, a survey is designed and distributed to Facebook users. The findings demonstrate that trust in a social networking site has positive influence on purchase intentions. Moreover, trust encourages information seeking, which in turn improves purchase intentions. Furthermore, both social presence and f...

Nowadays people are intended to do online shopping. Shop on the internet becomes an alternative for consumers since it is more comfortable than conventional shopping which usually attribute with anxious, traffic jam, limited time, and parking space and etc. Even though Sri Lankan annual online retail sales value less than 1%. According to the pilot study 70% of university students never purchase anything from online shops. But as developing country Sri Lanka having sufficient level of infrastructure for online shopping. Sri Lanka is still considered internet as a new medium tool between the retailer and the consumers, and also retaining customers on online shops is the most issue that are faced by any online shops. Therefore the objective of the study is to identify the factors effecting to the University students online shopping behaviour. There are five factors contribute to this research, which are demographic factors, Awareness, Abilities, Assurance and Attitudes. This research was used a survey method of distributing questionnaires to  respondents. The researcher collected the 150 questionnaires from Rajarata university students and data has been collected was analysed by using statistical package for social science 21 (SPSS). The collected data have been analyzed by means of frequency distribution, correlation between variables, multivariate regression, independent sample T-test and Anowa test to identify the relationships between variables.  The results of the survey has shown that most of Students haven’t shops from online stores and not familiar with online purchasing. Also there are factors that make the buyer hesitant to come online purchasing, Where requirement for Assurance and Attitude top concern of the purchaser. Based on the research findings, the Awareness, Abilities, Assurance and Attitudes have a significant relationship to Rajarata University students’ online shopping behaviour. According the data analysis result of the study, none of demographic factor significantly effecting to the Rajarata University students online shopping behaviour. Therefore the study gives a model that online businesses should consider when select the university students as their online shopping target customers.

This paper attempts to investigate the factors Influencing online service buyers as to buy service online. Similarly, with the help of mean and rank satisfaction level of online buyers also studied in Indian context. Reliability coefficient for the scale was satisfactory and further correspondence analysis is done to study the relation between agreement factors and ~~tisfaction
of online buyers. .Instrument is executed on 802 samples of Satara District sate Maharashtra India to find out correspondence analysis of online service buyers Managerial implications and measures tor improvement are discussed.

The e-commerce portals gave the consumer a sense of achievement as the consumer can now browse whatever product he or she desired to buy, and still be on the move, thanks to the smartphone. This thrill of buying was also associated with lucrative discounts and deals, offered by the 'deal sites' like Snapdeal, Flipkart, Groupon, Yebhi etc. This model of business became the talk of the town, from the teenagers, to the housewives, from students to the teachers, the chance to crack a great deal with discounts of upto 80 percent was too great to be neglected.

ABSTRACT
Advances in Internet technologies have been increasing greatly and
receiving much attention from most firms in the world today, towards
marketing cost reduction and to have a competitive edge. The major objective of the study is to examine the impact of online shopping practice on customer loyalty. A cross-sectional survey research design method was used. Stratified random sampling technique was employed for the sample selection. The sample size of 220 staff from selected online shopping stores in Lagos State, Nigeria was used. The statistical techniques used are descriptive statistics, correlation, and multiple regression analysis. The findings showed that trying to offer personalization in e-commerce and privacy in online shopping has a positive effect on customer loyalty. It was concluded that online personalization can aid firms to build and sustain strong customer
relationships. Privacy in online shopping seems a critical success factor for e-commerce. Security is a privacy policy to secure private information from being used by other parties which may be internal or external to the organizations. The study, therefore, recommended that companies should make available the technology for executing machine interactivity in online
shopping environments that have the potential to provide customers with
greater opportunities to access and compare product offerings.

Keywords: Online Shopping Practice, Privacy in Online Shopping, Online
Personalized Services, Avatar-Mediated Communication, Customer Loyalty

Nowadays, the popularity of Internet usage is growing in all businesses, shopping is not excluded.  People have changed the way they shop from offline to online.  As such, consumer behavior should be explored since the technology especially the Internet has become the mainstream of people lives.  Therefore, the research was aimed to determine whether Perceived Usefulness (PU), Perceived Ease Of Use (PEOU), and Perceived Risks (PR) has influenced online purchase intention of customers.  These three factors were considered when people would decide to shop online.  This descriptive research applied the survey method to collect data. A self-administered online questionnaire was voluntarily distributed to respondents via Google Docs and Line Application.  The respondents were recruited with the characteristics of being online shoppers.  The researchers used the screening question to ask whether they have a tendency or have experienced to shop online prior to proceed to the actual questio...

Online Shopping is now a well-known term for the people of all ages. With the expansion of technologies and increasing use
of internet, online market is blooming at a noticeable rate. Competition among online companies to increase sale by create new
customer, make their shopping cart full, and make customers repurchase. To do this companies need to have an idea on cluster of
their target customer and customers’ demand. Researcher trying to group homogenous customers based on different parameters for
decades. The purpose of this study was to review profile of online customer investigated by researcher in the past and summarize.
This study reviewed customer profiles from different perspective such as Shopping Orientation, Lifestyle Factors, E-Retailer’s
Attributes, and Demographics. More than hundred published research were studied from where forty studies were cited in this
study. The significance of this research was to understand how customers of a profile also related to other parameters of different
profile and understand combined characteristic of a group of customer form different profile studied by different researchers. This
study found relation between consumers of different type and multiple construct of online shopping.

Purpose
The paper aims at providing insights into individual’s online shopping continuance intention. The research uses the Expectation Confirmation Theory and Technology Acceptance Model as theoretical foundations to develop a model to achieve this aim.

Design/methodology/approach
The research uses a cross-sectional survey research design approach. An online marketplace website that connects buyers and sellers in Malaysia serves as the research context. Data was collected using convenience approach.

Findings
Results suggest satisfaction contributes to individual online shopping continuance intention. Consistent with extant research, perceived usefulness of website links to online shopping continuance intention. Contrary to past findings, perceived ease of website use does not directly contribute to online shopping continuance intention. Individual’s price-oriented lifestyle, perceived ease of website use and usefulness contributed to individual’s satisfaction with online shopping experience. People with time-oriented, net-oriented and price-oriented lifestyles and preference for a website contribute to perceived ease of website use. Extraverts have online shopping intention while emotional stability moderates the relationship between perceived usefulness of website and satisfaction in online shopping.

Originality/value
Findings aid web service provider and Internet retailers when explaining individual continuance intention of online shopping. This research advances understanding of the role of satisfaction, perceived ease of website use and perceived website usefulness regarding online shopping continuance intention. The research also sheds light on individual attributes as contributors to online shopping experience, continuance and perceptions of website.

This study aims to provide an integrated model for user acceptance in online shopping system. The study used a mixed-method approach, employing both qualitative and quantitative methods. A qualitative method was applied to verify factors of user acceptance that were derived from the literature review, and to identify the relationships between the derived factors. A priori model of user acceptance in user acceptance in online shopping system is then proposed. A quantitative method was employed to validate the (a-priori) model. Questionnaires were distributed to experts who have more than 5 years' experience in online shopping system in Malaysia. Findings showed that seven factors including perceived usefulness, perceived ease of use, perceived risk, e-WOM, Level of satisfaction and cultural and regional beliefs are significant. These six factors can facilitate in the understanding on how to implement user acceptance in online shopping system effectively. Moreover, in quantitative part, a sample with 400 shoppers from four shopping complexes in Kuala Lumpur called Tesco, AEON, Giant and Cold storage were randomly selected and were examined the relationship among the variables. The findings show there significant relationships among the variables and therefore we can conclude that the factors including perceived usefulness, perceived ease of use, perceived risk, e-WOM, Level of satisfaction and cultural and regional have significant effect on behavioural intention to use online shopping.

This paper attempts to investigate the factors Influencing online service buyers as to buy service online. Similarly, with the help of mean and rank satisfaction level of online buyers also studied in Indian context. Reliability coefficient for the scale was satisfactory and further correspondence analysis is done to study the relation between agreement factors and ~~tisfaction of online buyers. .Instrument is executed on 802 samples of Satara District sate Maharashtra India to find out correspondence analysis of online service buyers Managerial implications and measures tor improvement are discussed.

Online markets or arena is the focus of many organizations and entrepreneurs. Various aspects and prospects of this growing industry have been researched. However, this research was conducted to study the impact and role of various Online Sale Promotions strategies on Online Buying Behavior with reference to the Pakistani industry. Pakistan's online market is expanding day-by-day increasing the internet coverage and internet literacy, therefore, companies should be aware of the precise strategies to be opted to attract potential customers. This study follows a quantitative research strategy where the sample (299) has been collected through convenient sampling strategy. The data has been collected using an instrument developed based on the literature reviewed. Following the reliability analysis, descriptive statistics was used to compare the behavior and preferences of the customers based on their demographics. After the descriptive analysis, hypotheses developed in the light of research objectives and literature, were tested using correlation analysis and multiple regression analysis.

The Internet is a global communication medium that is increasingly being used as an innovative tool for marketing goods and services. The Internet has added a new dimension to the traditional nature of retail shopping. The internet offers many advantages over traditional shopping channels and the medium is a competitive threat to traditional retail outlets. Premium Design t-shirt is an online business that provides an online shopping and t-shirt design printing within customer budget. However, in order to make sure the online business is success, the company need to have business model and environmental map as guideline to plan a successful business.

The purpose of the study is to explore the influence of sociodemographic variables (gender & age) on consumers’ perception
towards online shopping. The article specifically focuses on purchase benefit that has been categorized into three dimensions such
as convenience, interactivity and enjoyment, which are associated with demand management of an Indian consumer. The study has adopted survey by questionnaire method for data collection from online shoppers. Quota sampling technique was used for data
collection from 660 e-consumers. Data analysis and hypotheses testing were performed through descriptive (mean, percentage and
standard deviation) and comparative statistics (Z-test and one-way ANOVA). Analysis revealed that gender does not have any influence
on the purchase benefit variables; however, the significant mean difference was observed between ‘Below 20’ and ‘21–30’ years age
groups for convenience and interactivity only. The findings of the current study will be helpful to web store executives in building
marketing capabilities and demand management strategies for different age groups. The study has a unique contribution of filling the
knowledge gaps in the existing literature by statistically evaluating the role of less-studied sociodemographic variables, that is, age and
gender on the consumers’ intention towards purchase benefits associated with online shopping.

Hello beautiful ladies, 99pockets is back with their glamour's Sana Safinaz Chiffon Collection in 2018. You can't refuse their designer's broad efforts to offer you world best chiffon at your doorstep. Now, this the time you have to select which color will make you more stylish on this party season. Get ready and select your style statement for this party season. We have a wide range of color with unique colors and patterns to make you stunned. We satisfy you it should be difficult for you to stay away from our each unique masterpiece. The Sana safinaz chiffon collection is here, and once again, they have rocked the market with their stunning collection. The disclose of Sana safinaz chiffon wears simply an unbelievable combination of design, art, comfort and creativity. They have modern trends with integrated culture and successfully created outfits. that are desired by the customers on a large scale. The brand Sana Safinaz has been a famous name for the fashion lovers and a name of trust for the avid trend followers. The collections shared by this brand have been always appreciated. Latest Sana safinaz chiffon collection 2018 is an intense blend of modern trends and culture. The combination of colors is a clear picture of decency at the

E-commerce has been quite a popular and most talked about thing in these days, especially during Covid times in India. Consumers have got equipped and are now familiar on buying products online across different age groups given the current circumstances where staying home is the way to be protected against corona virus. This change in consumer behaviour is supported in a report published by Statista Research Department, in 2020, there were roughly 160 million online customers every year, contrasted with around 135 million online customers in 2019 in India. According to the previous studies, Perceived Risk and Trust are the two major variables that affect consumers’ behaviour while shopping online in addition to the other variables. The objective and purpose of this paper is to understand and evaluate the impact of perceived risk and trust on the online buying behaviour from Indian perspective. This paper is based on the outcome of a primary online survey and Structural equation modelling technique was applied to test the hypothesis. As per the analysis, it could be concluded that Perceived Risk has a negative influence on Trust and Online Shopping Behaviour. Also, Trust has a positive influence on Online Shopping Behaviour.

Trust is viewed as a crucial factor in social commerce due to the prominent role and significant amount of peer-generated contents. The current study aims to investigate the relationship between trust in social commerce and customers' purchase intentions by providing a mechanism to describe this relationship. Thus, a proposed model is developed based on three concepts: social presence, social commerce information seeking and familiarity with the platform. The model explains the mechanisms through which social commerce information seeking, familiarity, social presence and trust influence customers' intentions to purchase from social commerce platforms. For the purpose of this study, a survey is designed and distributed to Facebook users. The findings demonstrate that trust in a social networking site has positive influence on purchase intentions. Moreover, trust encourages information seeking, which in turn improves purchase intentions. Furthermore, both social presence and familiarity are found to enhance trust and purchase intentions. According to the findings, several managerial and theoretical implications are highlighted. Particularly, as the first study to investigate the adoption of social commerce among Jordanian customers, this study offers valuable insights and implications for Jordanian firms’ managers and marketers who are targeting direct sales on social networking platforms.

This research study aims to comprehend the attitude and behavior of Pakistani consumers towards online grocery shopping. Factors identified (quality of product, service quality, guarantee on products, convenience or consumers, cost of services and products, range of products and varieties, perceived risk, social norms and design or interface of the online platform/website) in this research study can influence customers to switch to online grocery shopping and adopt online shopping as their prime mode of purchase. High perceived risk was observed to be the most important and significant factor in case of online grocery shopping as compared to all other factors. Consumers who are less familiar with technological devices find it difficult to trust today's technology; these include, domestic housewives. Whereas young generation is relatively excited about the emerging medium. Purposive and snowball sampling techniques were used to collect the data using questionnaires. The results show that lack of variety and overpriced products also appeared to be the major factor when choosing online grocery as the prime source of shopping. This research study provides the existing online shopping trends and perception of people towards online grocery shopping. Furthermore, this study provides insights into the future scope of online grocery shopping trends in Karachi, Pakistan.

This report is to represent the adapted marketing strategies by Direct Fresh Ltd Bangladesh. Direct Fresh has developed relationships with leading Bangladeshi meat, poultry, fish, and milk companies, like; Bengal Meats, Deshi meat, Fisherman, German Butcher, Aarong Dairy, PepsiCo, Nestle, ACI, Square etc. Locally made snacks and baked goods will be provided through relationships with Golden Harvest, Domiok Breads, Lucerne Chocolate, OceanRia, Glazed Donut. In this time our customers are upper class people. So we import some premium products from U.K, France, Thailand, Dubai and some other countries for premium customers. Customers of DF are satisfied with our service. But sometimes they face problem for browsing and timing of delivery. I talked with some customer and take feedback from them.

I have closely analyzed the customer satisfaction of Direct Fresh and how they are implemented throughout my internship and prepared this report.

In today's scenario people are highly occupied with their routine work. People are not having much of the leisure time. Online shopping has somehow helped people to manage their time in an effective manner. A lot of people have started purchasing things from available E-floors, but the big question arises whether these online portals are fully satisfying customer's needs and requirement or not? Most of the time customers want to purchase things through online shopping portals but due to certain issues and complexity they get distract from original requirement. Ecommerce is stated for convenience of customers not for creating complexities and distraction while purchasing. Indian online market is growing very fast. Internet accessibility has gone up very fast. Economic level and purchasing power of people has also increased, but conversion is not that great. People want to see what they are purchasing. They want to have full information in less time about the product. That is why the purpose of this research is mainly focused towards identifying the reason behind poor conversion rate of online shopping along with to find out the solution for those problems which are faced by customers while accessing an e-floor.

The purpose of this study is to measured and analysed the relationship and correlations of the financial literacy, financial well-being, COVID-19 daily life influence, and individual’s monthly income toward the online shopping activities, which is measured through the estimated average monthly online spending. Despite there are many studies that had been focusing on financial literacy, financial well-being and individual’s monthly income, few study has been conducted in relations to the COVID-19 pandemic and influences toward daily life. This study has an objective to fill on that research gap. To answer that gap, our study uses Google forms questionnaire and the questions are based on either multiple-choice question with only 1 answer (in the form of quiz) for financial literacy (knowledge) and self-assess 1-5 or 1-10 Likert-scale question. The results of the study show that the financial literacy, financial well-being,” COVID-19 daily life influence” scale and the monthly income (In the estimated result form and range, not absolute number) are significantly correlated and influencing each other, despite each of the independent variables does not statistically significant correlated to each other. Thus, it is concluded that monthly average online spending is a combination of variables (factors) co each other.

The goal of the research is to identify and explore most commonly purchasing products online also influencing factors on the online buying behavior of the MUST university students. Functionality, privacy, trust, firm reputation and perceived value are the major influencing factors on consumer buying online behavior. Quantitative study approached has been adopted in this study and total 100 questionnaire samples have been distributed among MUST university business faculty students. The findings indicated that about 99.0% MUST students are involved in online purchasing and most computer/electronic/ mobile are the common products purchased online. The relationship and data reliability of the influencing factors are significantly reliable and has significant relationships which justify the study hypothesis. Study concluded that among the influencing factors functionality of the web vendors ranked high importunacy followed by privacy, perceived value, firm reputation and trust. The lower ranking of trust is indicating that major respondents group feels uncomfortable or unsafe while trusting on the web vendor.

Due to the COVID-19 pandemic, the world is facing historical challenges without prior preparation. Because of the unavoidable economic crisis for the shutdown of numerous trade and industrial activities the COVID-19 pandemic has triggered substantial modifications in the habits of consumers all over the world. The pandemic has led to key changes in consumers purchasing and consumption behavior as the result of lockdown, social distancing, and uncertainty about the future due to its infectious nature. This study investigated the impact of the pandemic outbreak on consumers' purchasing and consumption behavior in a developing country such as Bangladesh. An online survey was conducted for collecting data about the changes in buying behavior through a structured questionnaire. The research targeted 200 respondents belonging to different age-gender segments, qualifications & occupations, and household monthly income. The 191 completed responses had received and analyzed among 200 distributed structured questionnaires. The Partial Least Squares (PLS-SEM) method was applied, with the Smart PLS software v.3.3.2 for analyzing the proposed theoretical model and to test the developed hypotheses. The outcomes of the research strongly indicate that the health and safety concern, imposed restrictions, financial condition, surrounding environment-people, and other realities caused a remarkable change in consumer buying behavior. The outcomes of this study provide significant guidance to policy interventions, marketing decisions, and strategies for doing business as usual during and after the pandemic and perhaps add to the understanding of this unprecedented and ongoing phenomenon.

This study was undertaken following the Online shopping behaviour is turning inevitably in this modern life due to the increase of globalization. Online shopping behavior is influence by perceived usefulness (PU), perceived ease of use (PE), trust (TS) and perceived enjoyment (PJ) which is adopted from Technology Acceptance Model (TAM). In a nutshell, the findings in this study concur with that of Davis (1986) that technology acceptance will bring effect on consumer’s intend to purchase via internet.

This study focused, through multiple regressions, on the factors that influence online purchase intention among Malaysian university students. The primary data collection method utilises a questionnaire that was developed and distributed based on a systematic sample of 400 students in a higher educational institution in Malaysia. The findings were analysed using Structural Equation Modelling (AMOS) to test the hypotheses. According to the study’s results, perceived benefits and perceived ease of use may act as complete mediators since the direct effect of past experience on online purchase intention is no longer significant after the mediators enter the model. This result indicates that past experience affects on perceived benefits and perceived ease of use while these perceptions affects online purchase intention. It was thus recommended that online retailers should maximize their efforts in reinforcing their relationship with the customers including to constantly engage with those that are online.

This chapter investigated factors that affect e-shopping acceptance among Nigerians. The extended unified theory of acceptance and use of technology (UTAUT2) model was adopted with some adjustments. Since the study focused on investigating technology adoption in cognitive perceptions and service quality contexts, a review of relevant literature suggested incorporating three key constructs from the service quality (SERVQUAL) model, namely reliability, empathy, and responsiveness into the conceptual model of this chapter. A pre-tested and validated 40-item questionnaire was administered to 380 university undergraduate students in Nigeria. The reliability coefficient of the items ranged between .755 and .876. The chapter concludes cognitive perceptions of the use of technology to purchase products or services online and service quality perceptions critically influence e-shopping acceptance among Nigerians.

Internet merupakan antara medium yang digunakan oleh golongan pelajar untuk mencari maklumat, kenalan, membeli-belah dan sebagainya. Fenomena Internet ini telah menarik minat pelajar untuk menggunakannya dengan lebih kerap kerana hasil daripada ledakan perkembangan teknologi dalam negara. Kini pembelian dalam talian semakin popular dalam kalangan pelajar terutama mereka yang berada dalam kategori B40 kerana kemudahan yang terdapat dalam Internet selain minat pelajar itu sendiri. Peningkatan ini turut membawa pelbagai kebimbangan kerana peluang pelajar terdedah kepada ancaman siber adalah sangat tinggi ketika mereka membuat pembelian dalam talian sekiranya aspek-aspek keselamatan tidak diutamakan oleh pelajar. Oleh itu, kajian ini telah memilih Universiti Kebangsaan Malaysia sebagai tempat kajian di mana kajian ini melihat kepada amalan keselamatan siber pelajar terutama golongan B40 ketika membuat pembelian dalam talian. Kajian ini menggunakan kaedah kualitatif di mana seramai 19 orang informan B40 telah ditemu bual melalui teknik kumpulan fokus. Hasil kajian menunjukkan bahawa pelajar B40 mengamalkan dan mempunyai pengetahuan terhadap keselamatan siber semasa menggunakan Internet terutamanya ketika melakukan aktiviti pembelian dalam talian. Selain itu, pakaian adalah antara barang popular yang dibeli oleh pelajar B40 melalui dalam talian. Hasil kajian juga menunjukkan laman sesawang rasmi menjadi pilihan utama pelajar B40 berbanding media sosial seperti Instagram dalam melakukan proses pembelian barangan.

Ever since the internet has emerged  as most powerful tool to be connected with the world , it gained control on our day to day activities. People started to use this tool for their own comfort .With the emergence of social network sites and its' immense impact on today's youth , marketers, producers, sellers looked at it as great business opportunity. Advertisements flashing and taking your attention away when you are chatting with your facebook friend has became very  usual in no matter of time. But there are various factors involved to get one's attention diverted to online shopping when he/ she is on social network. The product advertisement with catchy adwords like best deal, best sale, upto 70% off is gaining more attention. There is very less effect of multimedia or graphics  on web user's mind when it comes to fetching the attention for online shopping . Youth are interested in online shopping due to more discount they get from brick and mortar shop and also less price than MRP .Flipkart itself sells books with 15% to 30% less price than the bookstore That is why crossroad had lost it's sale target drastically in last couple of years. Women are more into buying lifestyle products and clothes. Men are more interested in buying books and clothes and computer accessories and phones online There is somewhere confusion about buying online when on social network  because youth are more likely to spend time on social network to connect with friends and changing the mood of chatting towards online shopping is not in favor of most of the youth. Most of young women and men are not interested in buying branded product online They preferred to shop it physically at the brand store but still young consumers are very much satisfied with the services offered by online shopping portals specially the delivery and wide range of products at one go. The online shopping via social network is slowly capturing youth's involvement. Online shopping done while on Social network  will be successful to persuade young buyers in future when ample of time is available with them not only to book the product but also to receive the delivery of product . There is no disliking for online shopping  among youth but on the other hand today's youth's  inclination towards  online shopping  via social network  is at average level .This passive audience hood and less persuasion can be studied further with more deeper research.

This paper discusses impulse buying behavior, focusing on internet-based unintentional purchasing patterns. It talks about emergence in technology, penetration of internet, presence of e-commerce and its role Paper looks at empirical studies and theories within the domain of unintentional purchasing, internet-based unintentional purchasing,technology and factors driving internet-based unintentional purchasing. Authors follow literature review as the main research strategy and reviews the application of literature through discussions within the South Asian context focusing on Supermarkets industry of Sri Lanka, India, Nepal and Pakistan. Supermarkets industry was selected because the industry nature demands higher interaction with the end-consumer, hence it is ideal to judge the mass acceptance of the concept Paper concludes highlighting the significance of online impulse buying behavior using theories, empirical studies and practices. It further recommends future areas of research which can add significantly towards creating new knowledge and encourages to undertake such future researches.

Kelebihan Pg Mall Online Shopping Malaysia dari pengalaman beli belah online dan panduan shopping online untuk menambah pendapatan sampingan. Online shopping terbaik Malaysia dari pengalaman sendiri beli belah online dengan kelebihan beli barang online tempatan yang murah mudah selamat, panduan beli online dan peluang menjana pendapatan pasif dengan shopping online. Beli belah online atau pembelian diatas talian bukanlah satu perkara asing bagi rakyat Malaysia. Kini beli belah dalam talian telah menjadi semakin popular di kalangan rakyat Malaysia dimana 80 peratus rakyat Malaysia menyatakan mereka membeli-belah dalam talian sekurang-kurangnnya sekali dalam sebulan. Sesuai dengan perubahan gaya hidup yang semakin sibuk dan kos hidup yang meningkat, kaedah membeli secara dalam talian kini semakin popular kerana mudah, murah dan selamat untuk berbelanja mendapatkan pelbagai barang keperluan tanpa perlu terkejar-kejar, berpusing-pusing mencari tempat letak kereta, mengelilingi kompleks membeli-belah untuk mencari barang keperluan dan beratur panjang di kaunter pembayaran, berpeluang membeli-belah pada bila-bila masa tidak kira siang, malam atau tengah malam dengan mudah dan jimatkan masa tanpa keluar dari rumah. Disamping membeli belah secara online dengan mudah, murah dan selamat, ahli pg mall juga berpeluang mendapat diskaun dan menambah pendapatan sampingan secara pasif dengan memperkenalkan pg mall kepada rakan-rakan. PENGALAMAN BELI BELAH DI PG MALL

Online purchases have become a new trend of shopping among university students in today’s Industrial Revolution 4.0. But, not all university students are open to shop online. Therefore, this study aims to explore the major concerns towards online shopping that stops non-online shoppers to purchase online. The study aims to provide the needed information to understand the barriers for university students to shop online. A total number of 154 valid surveys were collected in local universities using convenience sampling. Statistical procedures of descriptive was used to analyze the collected data. The main findings of this study are that non-online shoppers are unlikely to buy online because they prefer to shop traditionally and self-assess the quality of the goods before they buy. This study also discusses the implications of the study to practitioners in which the traditional sellers should provide the comfortable shopping environment, improve the behavior and skills of salespeople, and offer after-sale services to their customers to remain competitive with online vendors.

E-commerce has been quite a popular and most talked about thing in these days, especially during Covid times in India. Consumers have got equipped and are now familiar on buying products online across different age groups given the current circumstances where staying home is the way to be protected against corona virus. This change in consumer behaviour is supported in a report published by Statista Research Department, in 2020, there were roughly 160 million online customers every year, contrasted with around 135 million online customers in 2019 in India. According to the previous studies, Perceived Risk and Trust are the two major variables that affect consumers' behaviour while shopping online in addition to the other variables. The objective and purpose of this paper is to understand and evaluate the impact of perceived risk and trust on the online buying behaviour from Indian perspective. This paper is based on the outcome of a primary online survey and Structural equation modelling technique was applied to test the hypothesis. As per the analysis, it could be concluded that Perceived Risk has a negative influence on Trust and Online Shopping Behaviour. Also, Trust has a positive influence on Online Shopping Behaviour.

Purpose-This paper aims to investigate the relationship between research purpose, entertainment purpose, perceived cost, perceived risk, transaction inconvenience and shopping cart abandonment, and test whether it is mediated by pre-decisional conflict or not. Methodology – Data of 275 respondents were collected through an online self-administered questionnaire. The respondents consisted of consumers who abandoned a shopping cart at least once in their lives. Simple linear regression analysis and multiple linear regression analysis were applied following mediation paths to test the hypothesis. Findings-The results indicate that there is a significant relationship between research purpose, entertainment purpose, perceived cost, perceived risk, transaction inconvenience and shopping cart abandonment. This relationship is partially mediated with pre-decisional conflict. Conclusion-The findings offer scholars a recognition of consumer motivations for shopping cart abandonment. For retailers, they provide an understanding to prevent shopping cart abandonment which means the loss of potential gain. In consumer behavior research field, this paper fills the gap by testing pre-decisional conflict which is served as a counterpart of post-purchase cognitive dissonance.

Impact of platform website reputation and platform website image on trust and commerce willingness to buy online Abstract Purpose – The purpose of this paper is to analyze the determinants of the purchase intention of social commerce users (Amman Al-Ahliyya University students)-while considering the effects and roles of website image and website reputation on the flow experience, thus influencing social shopping consumers' purchase intention. Methodology – A questionnaire was conducted to test what influences purchase intention of Amman Al Ahliiyya students who are Facebook users. Variables consisting of perceived website reputation and perceived website reputation, along with trust & purchase intention were used as constructs for measuring consumers' attitudes regarding social shopping through the Facebook platform. The software SPSS (Statistical Package for the Social Sciences) was used for the analysis of the data collected from 250 respondents (300 surveys in total, 50 of no use discarded). Findings – Perceived website reputation and perceived website image both have significant, positive influence on trust, which ultimately influences online shoppers' purchase intention and attitude toward online shopping Originality/value – Despite the expanding market of online shopping and e-retailing, the determinants of online purchase intention remains capacious and not fully-examined. This paper is one of the early empirical endeavors to examined determinants affecting online purchase intention of consumers in Jordan (Al-Ahliyya University students). This study provides evidence on the factors that determine online shoppers' attitudes toward online purchase intention. Theoretically, this study contributes to existing body of knowledge by examining the cause and effect relationships between perceived website reputation, perceived website image, in addition to trust, and their effect on consumers' online purchase intention. Moreover, this paper serves as strong reference given it had distinguished between perceived website image and perceived website reputation along with their relationships and more specifically in the context of online shopping. From an international e-commerce perspective, e-retailers planning to expand their operations to include Jordan have now valuable empirical evidence concerning the predictors of online shopping purchase intention which can be implemented in e-commerce and e-marketing strategies.

In today’s ear rising internet and mobile phone penetration has changed the way we communicate and do business. Growth in E-commerce opens new opportunities for doing business. To capitalized these opportunities and develops the strategies to deal with challenges that are prevailing in Indian E-commerce market online retailers have to understand E-commerce market and consider all those factors that affect online shopping. Consideration of various factors affecting online shopping business retailers is able to understand the association between factors and consumer buying behavior. With these understanding companies are in better position to develop strategies related to potential and actual consumers. In this context, research is aimed to investigate the various factors affecting online shopping in Surat city. Descriptive research design and convenient sampling technique were used for selecting respondents. The data were collected through online questionnaire which was mailed to 600 prospect respondent of Surat city out of which 102 questionnaire responses qualified for analysis. Findings suggest that perceived ease of use, vendor’s characteristics, perceived usefulness, website design, perceived risk and trust respectively are the important parameter for online shopping. Further Analysis of demographic variable suggests that its impact on online shopping is insignificant.

This article aims to examine the online buying behavior among a group of Internet users. Based on a sample of over 3,700 Internet users, this study explores their informationseeking patterns as well as their motivations and concerns for online shopping. Factor analysis and cluster analysis were used to classify the respondents into six types of online shoppers. Coupled with their demographic information and actual buying behavior, it was possible to constitute a distinct profile for each of the segments. Discriminant analysis was also conducted to seek out the important attitudinal variables that differentiated the various clusters of online shoppers. The implications of such classification are also discussed.

The goal of the research is to identify and explore most commonly purchasing products online also influencing factors on the online buying behavior of the MUST university students. Functionality, privacy, trust, firm reputation and perceived value are the major influencing factors on consumer buying online behavior. Quantitative study approached has been adopted in this study and total 100 questionnaire samples have been distributed among MUST university business faculty students. The findings indicated that about 99.0% MUST students are involved in online purchasing and most computer/electronic/ mobile are the common products purchased online. The relationship and data reliability of the influencing factors are significantly reliable and has significant relationships which justify the study hypothesis. Study concluded that among the influencing factors functionality of the web vendors ranked high importunacy followed by privacy, perceived value, firm reputation and trust. The lower ranking of trust is indicating that major respondents group feels uncomfortable or unsafe while trusting on the web vendor.

Network technology is developing rapidly. E-commerce, e-marketing, digital marketing are developing gradually. The numbers of internet users are increasing like anything. Internet is increasing its boundaries and is reaching in villages as well, as our Prime Minister Mr. Narendra Modi is focusing on digital India. Currently India is having more than 2 Billion internet users & India is at number three worldwide in terms of internet users. Most importantly growth rate of internet users in India is immense as it has touched 3800% in last 10 years. This growth has encouraged a lot of companies to target India as a potential market. Due to which numbers of companies have started their set up in India and a lot of Indian entrepreneurs have also shown their interest in this segment. If we talk about current scenario thousands of webs based companies are operating in India. Few are from India and few have started operating in India after seeing the potential customer base. Although it has created a great opportunity for sellers and customers but it has created more confusion amongst customers. Every online shopping company is coming up with offers and discounts to make it tempting for customers but it has become tough for customers to choose a particular website to purchase items. The purpose of the research is based on the same problem as how customers are giving preferences to these online shopping portals. The main objective of the study is to find out certain parameters which are assisting customers to prefer a particular websites.