Any given written work is a marriage of cultural modes of thought and linguistic, literary, and other textual conventions that come together to create an intelligible product in a recognizable form. The representational success of a...
moreAny given written work is a marriage of cultural modes of thought and linguistic, literary, and other textual conventions that come together to create an intelligible product in a recognizable form. The representational success of a written text obtains from a culturally logical relationship between formal conventions and conceptual content established over time: culture and its authentic representation develop together dialogically. Systems and conventions of representation are custom made and culture speci c, and any attempt to employ them in the representation of something foreign to the culture that developed them results in the distortion of the represented culture, the system of representation, or both. The conventions that characterize a text may be categorized in two ways: those that the text consciously employs to produce a desired effect relating to the informative content; and those that are imposed or in uenced by cultural practices and modes of thought that shape the production and reception of mental as well as material commodities. We might call the rst type of convention textual and the second paratextual and/or metatextual. Gérard Genette de nes the paratext as a group of heterogeneous practices and discourses that surround and extend the text (Genette 1997, 1-2). The paratext includes titles, prefaces, tables of content, etc. I would argue that the features of a text also derive from what we might call metatextual principles that make the text possible and re ect the cultural modes of thought that produce it. The left to right, top to bottom direction of Western alphabetic script, for example, or the top to bottom, right to left of Chinese writing exemplify conventions founded upon metatextual principles, and contribute, therefore, to unique textual ontologies. Most often, these conventions are taken for granted because they form a part of the system of textual production and reception employed by a given society. The semiotic nature of these conventions lies within the cultural paradigms of which they form part. The signi cance that they hold is not an informative message, but rather a system of cultural logic shared by members of a society and through which the formation of disembodied discourse and the transmission of information are made possible.