In recent years, we have witnessed an increase in the number of red fruit farms, but there has been no increase in their consumption. The red berries are divided into blueberries, strawberries, blackberries, black currant and...
moreIn recent years, we have witnessed an increase in the number of red fruit farms, but there has been no increase in their consumption. The red berries are divided into blueberries, strawberries, blackberries, black currant and raspberries.
The objective of this dissertation was to analyze the behavior of the Portuguese in relation to the consumption of red - raspberry fruit. The intention was to understand the percentage of consumers and the frequency of consumption of raspberry by the individuals; (2) to know what criteria individuals take into account when purchasing or not purchasing the raspberry fruit product and (3) whether individuals know the health benefits of raspberry consumption.
It was considered that the elaboration of this analysis could contribute to an understanding of the attitudes, behaviors and expectations of raspberry consumers.