Fashion Trends

At the turn of the twentieth century, the sampling market is moving from a trade-based industry to a service-oriented contemporary of the rise of the consulting and advertising businesses. The Parisian economy in the clothing industry is in accelerated motion and samplers belong to this core group of small apparel companies that ensure the complementarity between trade and technology.
As early as 1908-1910 the first fashion « défilés » are part of this growing segment of the the fashion industry which becomes more and more service-oriented In 1912 and 1914 the sampler Jean Claude Frères sends two letters to a silk fabric in the Lyon region. The samplers are no longer exclusively intermediaries that select, cut and serve. They gradually become mediators, observers or later prescribers to enhance the process of transmission of information.
This process of mediation will continue during the war to the measure of the availability of the raw material in Paris. The year 1915 will be complicated and samplers interrupt deliveries they will resume after 1916 smoothly. The war disrupted the process of mediation in the Paris fashion industries but it dot stop it. Samplers kept their relationships with their fabric suppliers established in the provinces or abroad.

Citation: Verma, Drishti J. (2019)"Who Influences Fashion: Bloggers, Reality Stars or Social Media"

The world has become a Global Village and with the advent of technology the ways of communication and work has been revolutionized completely. The fashion industry, like most businesses in general, has been heavily impacted in recent years by the introduction of digital media. In the fashion industry; this change has been influencing the consumers in countless ways. Social media use in the fashion industry has enabled average consumers and regular people to have much more interaction with fashion designers and high-end clothing, shoes and accessories firms. Digital media has impacted not only the way in which the public can instantly access runway shows and keep up-to-date with favorite designers and models, but it has also influenced the choice of models and bloggers that are currently being used as well as even providing inspiration to designers for their newest collections. High-end labels and fashion magazines are connecting with audiences online and through social media websites like Twitter, Pinterest, Tumblr, Instagram, and Facebook.
Fashion bloggers are fast becoming an influential force within the fashion industry. The ascend of digital technologies has enabled the audience to connect with one another via various social networking sites, and has promoted the consumers to share their feelings and opinions on various products and organisations Fashion bloggers are fast becoming regulars in the front row of fashion shows; a sign that fashion designers are beginning to acknowledge the power that these bloggers wield. Before making any purchase consumers read the blogs so that they can make a decision about whether they want to purchase that product or not?
Reality shows have been found to have a big impact on the audience. Reality TV shows focus on the daily lives of celebrities. These are show like Big Boss, Keeping Up with the Kardashians etc. In these shows celebrities are put on some specific places and are given certain tasks, these “celebreality” shows are often created with the idea of promoting a celebrity product or upcoming project which largely attracts consumers.
The primary objective of this study is to elicit a greater understanding of how various sources of fashion influence their readers. This study is simply based on primary data collection which would be followed by empirical research. The primary research aims to know specific insight about who decides the fashion trends. This data will be collected from various websites, journals, and fashion magazines. Moreover, this research aims at finding an effective source of influencing customer choices.

It's the first number of fashion trends published on "La Coquette Italienne": it is a fashion blog, based in France, winner of the Golden Blog Awards in 2014.
Lacoquetteitalienne counts more 121k follower on differents social networks and if you want read more:  http://www.lacoquetteitalienne.com/

Modern society is characterized by the generalization of fashion, which is the appreciation of the new. Fashion brands, therefore, are those whose products renew cyclically, constantly changing. In what sense these changes tend to occur is what trends researches, carried out professionally by style ‘bureaux’, try to predict. Contemporary society is also marked by hyperconsumption, in which individuals acquire much more than the functionality of products: they seek to experience sensations, feelings, share values, lifestyles and personalities. In this sense, brands attribute much more than a signature to the products, but their management, or branding, aims to associate to their names a series of intangible attributes with which a group of consumers identifies. The purpose of this study, in this scenario, is to describe and analyze the relationships between fashion, hyperconsumption, branding and trends research in modern society.

In recent years, intelligent textiles that can interact with human body and surrounding environment have gained an important place in fashion design practices. Intelligent textiles offer great opportunities to open up new horizons for fashion designers due to their totally new features and functionalities. When examined from the technological point of view many researches about the intelligent garments are seen to be conducted. Such products should be also studied in relation to different disciplines such as textile technology, engineering, sports, entertainment, health, sociology, visual arts regarding with the fashion design. Besides scientific and technical processes for the development of intelligent textiles, in terms of fashion trend researches that determine the consumer reflexes, the questions regarding how intelligent textiles can be transformed to garment forms, how they connect with the consumers in a visual manner, how they will affect the social relationships and communication are still of importance. In this study, fashion trends which appeared after 1990s are investigated under “modern tendencies” and “postmodern tendencies” titles, and fashion design practices using intelligent textiles are classified under these titles. The aim of the study is to make prospective suggestions for fashion designers by finding common points between intelligent textiles which are subjects of technical researches and fashion trends which are marketing activities intended for consumers.

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It's the second number of fashion trends published on "La Coquette Italienne": it is a fashion blog, based in France, winner of the Golden Blog Awards in 2014.
Lacoquetteitalienne counts more 121k follower on differents social networks and if you want read more:  http://www.lacoquetteitalienne.com/

Hallux valgus, the lateral deviation of the great toe, can result in poor balance, impaired mobility and is an independent risk factor for falls. This research aims to compare the prevalence of hallux valgus in subpopulations of medieval Cambridge, England, and to examine the relationship between hallux valgus and fractures to examine the impact of impaired mobility and poor balance caused by this condition. Materials: 177 adult individuals from four cemeteries located in Cambridge, England. Methods: Human remains were macroscopically and radiographically assessed. Results: Hallux valgus was identified in 18 % of individuals and was significantly more common during the 14th-15th centuries than the 11th-13th centuries. The highest prevalence was observed in the friary (43 %), followed by the Hospital (23 %), the rurban parish cemetery (10 %), and the rural parish cemetery (3%). Fractures from falls were significantly more common in those with hallux valgus than those without. Conclusion: The increased prevalence of hallux valgus identified in individuals from the 14th to 15th centuries coincided with the adoption of new footwear with pointed toes. Those that adopted this fashion trend appear to have been more likely to develop balance and mobility problems that resulted in an increased risk of falls. Significance: This is the first study to explore the relationship between foot problems and functional ability by studying hallux valgus in archaeological assemblages. Limitations: Falls are complex and determining the mechanism of injury in human skeletal remains is not always possible. Further research: Fracture prevalence rates may have been affected by biological factors and underlying pathological conditions.

1 Barbara Manso, student of Master in Fashion Comunication, University of Minho, Campus de Azurem, 4800-058 Guimaraes, Portugal 2 Maria da Graca Guedes, University of Minho, Campus de Azurem, 4800-058 Guimaraes, Portugal , Rosa Maria Vasconcelos, President of Pedagogic Council of Engineering School, University of Minho, Campus de Azurem, 4800-058 Guimaraes, Portugal, [email protected] Abstract This article will look initially, at the root as well as the social and cultural factors which gave birth to the japanese urban fashion, and also analyse the diversity of styles that comprise it. Secondly, a study will be presented concerning the receptiveness and impact of this fashion trend is having on the western world's population.

With this research proposal, we aim to contribute to research into fashion trends in information systems. We take forward the research of Baskerville and Myers (2009) by using a systematic literature review, coupled with discourse analysis, to build a model on fashion trends using crowd funding as our empirical setting.