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18 Queering porn audiences
Clarissa Smith, Feona Attwood and
Martin Barker
Introduction
A small but important niche, queer porn has grown out of initiatives like the
Porn Film Festival Berlin in Europe, the Canadian Feminist Porn Awards and
productions by American-based filmmakers such as Shine Louise Houston,
Courtney Trouble and Madison Young, who have all attempted ‘to playfully
affirm sexuality and reinvent new representations of desire and pleasure’
(Ryberg 2013: 142). Queer pornography is, for many commentators, not just
representation but an expression of politics struggling against stereotyping
and conventional, normative sexual identities and practices (Attwood 2010;
Jacobs 2007; Moorman 2010). One of the ways in which queer porn might
have particular political valence is in its promotion as a form of collaboration
and, as Florian Cramer writes, the ‘replace[ment] of the rhetoric of artificiality in mainstream pornography … with a rhetoric of the authentic: instead
of mask-like bodies normalized using make-up, wigs, and implants, the
authentic person is exposed’ (Cramer 2007: 174). What then do viewers make
of these representations?
Hill-Meyer recently suggested that the queer audience ‘values diversity over
cookie-cutter scenes, pleasure over fluids, and authenticity over façade’ (HillMeyer 2013: 157). In the virtual absence of systematic research on queer pornographies and their consumers, this chapter draws on a major online survey of
porn consumers undertaken at pornresearch.org.1 A wide range of respondents,
across all ages, completed the questionnaire. What do these tell us about queer
pornographies and about queer orientations, identities, readers and readings?
Motives and methods
Our project proceeded from interest in the ways in which people might
describe pornography as significant and important to their everyday lives and
to their sense of themselves, their sexual experiences and relationships; it was
not premised on assumptions about harmfulness or morality. Over 5,000
people trusted us sufficiently to tell us their stories, responses, pleasures and
preferences, in ways which enabled identification of patterns, distinct groupings,
connections and separations.2 With so many responses we were able to do
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quantitative analyses alongside hearing the accounts people gave us, in their
own words, of their involvements and engagements with online pornography. Of
course, such accounts are not transparent, but their value lies in enabling us to
understand the ways people are able to talk about themselves, the kinds of
interests they have in sex, how pornography might fit (or not) into their intimate
relationships, and how it might contribute (or not) to explorations of what it
means to be sexual. How pornography might actually matter to people.
Methodological issues
Our quantitative questions were of three kinds: self-allocation multiple-choice
questions (for example, how important is pornography to you?); some personal and demographic information; and questions about possible orientations
(reasons for looking at porn; kinds viewed; and meanings of sex in your life).
With these came a series of qualitative questions. Some linked directly to a
multiple-choice question (for example, having asked people how important
they felt pornography was to them, we asked why they had answered so);
other questions derived from our desire to get people to think about their
experiences in distinctive ways (for example, we were interested in the idea of
a personal career with pornography so we requested a ‘history of their
engagement with pornography in ten sentences’).
We also asked them to tell us things that might be difficult because they are
self-revelatory, for example, what kinds of sexual stories most attract them,
and about a pornographic moment or scenario they found especially arousing. We make no claim for the representativeness of the responses collected.
This is not a sample: a sample is only possible where there is a known population from which a representative subset might be taken. We had no way of
knowing what kinds and ranges of people choose to engage with internet
pornography – indeed, uncovering that was one of our research aims.
One issue that brought particular commentary from respondents identifying as
queer, was our use of the self-allocation option: ‘male’ or ‘female’. Before launching
the questionnaire, we discussed, at some length, the possible limitations of a gender
question. We were acutely aware that, as Amy Lind observes, ‘heteronormativity
itself underscores … research conclusions about sexual consumption and identities’
(Lind 2010, cited in Smith, this volume). Given that much academic (and populist)
discussion of pornography claims such representations are only directed to and
predominantly used by heterosexual men, using the ‘essential (if not biologically
determined) gender’ options of male/female might, we felt, reinforce heteronormative gender logics (Smith 2012: 590; this volume). However, we were also
aware that for our research to intervene in current debates (academic and more
broadly), we would need to be able to make some definitive statements about
gender differences and similarities in regard to consumption of pornography as well
as being mindful of what institutional audiences would regard as ‘proper’ evidence.
As Kath Browne observes, ‘while I wish to contest the boundaries of gender and
sex, I also seek to be intelligible’ (Browne 2004, cited in Smith 2012: 600).
Queering porn audiences
179
Not only did we share that determination to be ‘intelligible’, but there was
the possibility that offering a wide range of gender options in the questionnaire
might present an obstacle to collecting a large number of responses. For
potential respondents adhering to traditional male/female identifications,
terms such as cis-man, cis-woman, etc., could prove off-putting and/or confusing
and, while not wanting to privilege their responses, those supposedly ‘ordinary’ consumers were probably very important to demonstrating that we had
not ‘just’ accumulated responses from what critics would term ‘deviant’, or
what more supportive assessors would see as ‘non-normative’, respondents.
Thus, our broader ambitions for the project meant that we had to make
compromises: offering a wide range of gender options would mean the statistical
information (while nuanced in ways we would prefer) would then be diluted
such that we could not challenge the assumptions that pornography ‘only’
speaks to men; thus, we acknowledged the fluidity of gender identifications
but felt it ‘necessary to use these sexed terms’ (Browne 2004, cited in Smith
2012: 600). Despite this compromise, our research findings show the very particular contributions pornography can make in creating the spaces in which
queer identities can be affirmed, celebrated, critiqued, explored and shared. We
hope our findings here, which only begin to scratch the surface of queer porn
identities, will provide a basis for further projects and analyses that take those
aspects as their central concerns. As Halberstam (2003: 315) has persuasively
written, ‘queer subculture … needs to be reckoned with on its own terms’.
In order that there was space for transgender and gender-queer respondents
to make that information known to us, we included a final ‘wildcard’ question: ‘is there something you would consider important to our understanding
of the responses you’ve given here?’ Answers ranged from ‘No’ or ‘Nothing’,
to lengthy stories – important counter-balances to our search for patterns and
tendencies. People may share many characteristics, but this is an area of very
individual qualities as well, and we wanted to illustrate patterns alongside
portraits of complex individuals. Respondents’ motivations for ticking ‘queer’
as their orientation are not self-evident: hidden within that umbrella term are
many different possibilities. Some respondents told us they were trans men,
trans women, gender-queers, or that they embraced a particularly political
sense of queer, while others suggested they simply preferred not to describe
themselves within what they saw as more limited and limiting categorisations:
we cannot make assumptions about individual degrees of ‘queerness’ or
delineate queer identity as singular.
Some basic indicators
We received 5,490 completed responses, of which 3,743 identified as male
(68.4%) and 1,726 as female (31.6%). Table 18.1 displays the figures for sexual
orientation.
Those figures probably do not contain many surprises, aligning as they do
with popular understandings of pornography as predominantly a heterosexual
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Clarissa Smith et al.
Table 18.1 Number of responses by age, gender and identifying as queer
Under 18
18–25
26–35
36–45
46–55
56–
Male
Female
No answer
3
32
29
0
5
2
1
93
89
38
1
1
0
4
2
2
1
0
male pastime, and yet it is significant that almost a third of our respondents
identified as female. Ratings for importance are higher among men, and
women give a lower frequency for visiting pornography. More interesting is
the fact that cross-tabulating age with gender reveals that younger women
(18–25) engage with pornography much more than older women, indicating a
possible generational shift (see Figure 18.1).
The highest number of respondents identifying as queer were in the two age
ranges 18–25 and 26–35, of whom almost two thirds ticked female as their
gender option; in the range 36–45 we had no respondents ticking male;
responses in the youngest and oldest ranges were very small (see Figure 18.2).
More than a third of queer respondents rated porn as being ‘quite’ important (36.3%), followed by ‘only a little’ important (32.7%). One fifth rated
porn as ‘very’ important (19.5%), but there was considerable wariness of the
particularly pathologising discourses about pornography consumption:
I hesitated to say that porn was ‘very’ or ‘extremely’ important only because
those adjectives make it feel like I’m reliant on or even addicted to it.
81.)
percentage
70
60
SO
40
30
20
10
Figure 18.1 Responses by sexual orientation
en
ta
g
e
e
ta
g
en
e
en
ta
g
e
ta
g
en
e
ag
pe
rc
en
ta
g
e
0
Queering porn audiences
181
40 i
I
30 20
10
I)
Under
18
18-25
26-35
36-45
46-55
Age Croup
56-65
Over 65
Figure 18.2 Responses by age
The difficulties of admitting to pornography’s importance in one’s life was
something we found across all sexual orientations. The tendency to see pornography as, at best, a ‘waste of time’ and, at worst, a means of ‘fuelling
problematic fantasies’ means there is little space for individuals to articulate
‘importance’. One of our questions asked why individuals look at pornography, offering a range of possibilities and asking respondents to check up to
three. Although ‘when I feel horny’ came out as a top answer across the
survey, queer respondents were more likely to cite ‘to feel involved in a world
of sex out there’ (26.1%), ‘to reconnect with my body’ (16.2%), ‘for recognition of my sexual interests’ (52.5%), ‘to see things I wouldn’t do’ (11.2%) than
other respondents. They were also least likely to cite ‘sometimes I’ve nothing
better to do’ or ‘when bored/can’t relax/can’t sleep’. These choices suggest
that queer viewers accord pornography a very specific significance as a means
of coming to terms with and understanding their bodies, their responses and
their sexual pleasures – a possibility borne out in many discursive answers
from queer respondents where porn’s value was explained:
Being queer, porn was also very important in developing my sexual
identity, allowing me to decide which sexes, genders, body types, and so
on that I found attractive.
Pornography has existed as both a fuel for fantasies and an affirmation
of my own sexual desires. If I no longer had the opportunity to view it, I
feel my fantasies and sexual imagination would suffer for it. Pornography
displays a more adventurous side of sex, a wider spectrum beyond that
which I usually participate in.
What makes queer pornography queer?
Ward has suggested that ‘The beauty of queer desire is precisely that it is
unpredictable, potentially unhinged from biological sex or even gender, and as
such, difficult to commodify’ (Ward 2013: 135). Queer porn attempts to move
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beyond the idea of the fixity of lesbian, gay, same-sex couplings or the simple
presence of trans bodies: these are, after all, also visible in ‘mainstream’ pornography where novelty and ‘freakishness’ can have particular purchase.
‘Queerness’ in queer pornography is also an aesthetic quality drawing upon
the particular subcultural productions of queer – from hairstyles, clothing,
music to sensibilities and practices. Aesthetic choices also set queer porn
apart from the mainstream – for example, use of hand-held camera, blog-style
presentations, films accompanied by interviews and statements by performers
which emphasise their willingness to be involved in porn productions (often
explicitly politically defined against the ‘mainstream’), and which ‘face down’
moral objections to pornography or claims of its inherent abusiveness.
As Jiz Lee’s memoir outlines, ‘A queer porn movie can have various porn
scenes that include people who might be trans, femme, boi, fag, cisgender,
queer and more … in queer works, you’ll find performers of all sizes, a higher
percentage of people of color, and different displays of gender expression.
There’s too much to categorize. Boxes fly out the window’ (Lee 2013: 277).
Thus, for performers, queer porn offers generative spaces where specifically
queer identities, feelings, experiences, eroticism and politics are expressed,
made visible, debated and negotiated in sexual and aesthetic terms, confirmed
in some of our responses:
Sexual stories involving young people, especially when it involves discovering sex or being initiated sexually. Straight guys having gay sex
(especially getting a handjob), but not the cliché broke str8 boys stuff. Sex
stories involving werewolves, and sometimes other fantasy stuff. Queer
gang stories, pack situations – not necessarily gangbangs, but the whole
‘gang of queers’ or ‘queer tribes’ concept. Bisexual porn on occasion – I
like male/male/female combinations.
More especially, respondents highlighted the importance of ‘authenticity’ and
‘realness’:
I think what excites me the most in porn is when the connection between
the two people is evident. There is no end to the porn that simply consists
of people engaging in erotic activities, but it is rarer and exhilarating to
see people have an actual connection through their performance. Even
something as simple as getting a contagious fit of giggles during a scene
can show that they are sharing a moment in that performance rather than
simply acting something out.
The ones where one can easily move from one perspective to another –
where the experiences of all involved feel genuine and are well documented (i.e. filmed so that it does not focus on the experience or appearance
of only one or part of the participant(s)).
Overall scenarios where desire becomes uncontrollable still appeal to
me now.
Queering porn audiences 183
Ones that seem as real as possible, with real awkwardness, pacing, etc.
For instance, I love people getting undressed as much as the sex – porn
that cuts it out I generally skip! Same for switching positions, etc.
The idea of queer pornography as ‘alternative’ is, of course, a form of
mythologising: as Paasonen argues, the mainstream has never been quite as
uni-dimensional as critics claim: the ‘logic of differentiation means that “the
mainstream” is far from being something stable or unified but is instead
constantly divided into endless categories, choices and preferences that online
users need to navigate’ (Paasonen 2011: 428). Nor should we ‘forget that even
the most politically dissident texts can be co-opted into dominant paradigms’
(Albury 2009: 650). A further problem lies in insisting that queer porn must
be measured for qualitatively and absolute differences from mainstream porn
(Smith 2014). As Ryberg suggests, the importance of queer porn may lie not
in the ‘ultimate transformation of gender and sexual hierarchies, or a construction of an alternative world beyond these hierarchies, but the force of a
continuous resistance in the face of these hierarchies’ (Ryberg 2013: 151);
resistances that may be personally, as well as communally, felt and understood. Thus queer porn could be understood as part of ‘a recreational sexual
ethic’ (Bernstein 2007: 6), emphasising self-expression and sexual exploration
akin to forms of community bonding.
Consuming queer porn
More than 5,000 completed questionnaires means a lot of material to work
with and, even if our focus here is on a small group within the larger whole, it
is difficult to give proper attention to the complexities of individual accounts.
One thing that stands out in the responses from queer-identified respondents
is their willingness to name the particular sites, productions or scenes most
enjoyed. Almost all queer respondents named favourite sites – compared to
the frequency with which other respondents replied with ‘too many to mention’ or ‘can’t think of anything right now’. Many reference names that are
familiar:
My current favorites are ‘authentic’ sites such as Crash Pad Series, and
queer sites like QueerPorn.TV. I enjoy the authenticity of these sites,
which feature models who have negotiated their scenes beforehand, and
are participating in the types of sex that they personally enjoy, rather
than a more forced or artificial setting that has been common in some
types of porn.
Others referenced discussions of sexuality as important to their understandings of their interests in pornography, for example, citing Dan Savage,
Tristan Taormino and Charlie Glickman as important sex educators. Queer
respondents also highlighted particular interests – some of which would, on
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the surface, appear to be staples of ‘mainstream’ pornography, for example
‘cream-pies’, ‘domination’, ‘submission’ – pointing to the likelihood that
queer porn is often in the ‘eye of the beholder’ and that ‘mainstream’ pornography can also provide ‘queer imaginaries’ for some. Ward’s discussion of
pleasures in the heterosexual college reality porn series Shane’s World: College Invasion illustrates ‘a unique erotic domain’ (Ward 2013: 137), offering a
curious mixture of spectacular humiliation and reward as college boys engage
in hazing rituals before achieving a place in ‘pro-am’ sex scenes. This ‘heterosexual creativity’ to avoid ‘homosexual meaning’ ‘speaks to [Ward’s] queerness,
even as it is arguably motivated by heteronormativity, or a seemingly compulsive
need to repudiate gayness’ (ibid.).
Thus, genesis from within queer community or ethics is not an absolute
prerequisite for queer pleasures, and indeed within our responses we found
evidence of what Ward calls ‘the art of spectatorship’ (Ward 2013: 139),
whereby individuals detailed processes of searching and filtering content,
seeking out images and stories that have particular resonances, whether selfdeclaredly queer or not, and coming to particular pornographic genres as
offering specific pleasures:
I first used online erotic literature and looked for more soft images online
(for example topless women) when I was eighteen. I moved on to buy
books of erotica because I found it difficult to find good quality stories
online, and started to develop a taste for bondage. Because of this I
started to look for video clips on free sites of things I thought I would
like, though written stuff is still predominant. I’ve got a lot more picky
with video clips over time because I found I don’t really like a lot of
what’s out there. Most recently I’ve discovered there are porn movies that
parody real movies and enjoy them more than the clips because of the
characters involved.
Responses like this point to the ways in which queer respondents can be
comfortable in their interests in pornography – their highly positive constructions
of sexual representations are often offered in the context of the underlying
politics of queer productions and the ways in which these have carved out a
niche and an accepting environment for experimentation and exploration.
… some magazines a friend owned, found some kinky porn there, matched my phantasies I couldn’t name before, felt quite lucky then. Feel
quite sure with my sexuality, since adolescence. I enjoy my sexuality, and
of course porn is part of that. Most recently sometimes shared with my
partner, often used on my own. Regularly shared with friends.
I like sex – I think it’s a very important human need, but it’s also really
fun, and porn is a way of tapping into that. But I really like depictions of
real-life sex (and werewolves!) as opposed to what appears in most
mainstream porn. Part of my interest in being involved in a post-porn
Queering porn audiences 185
collective is to create more porn that shows real people having real-life
sex, but it’s also a way of exploring the boundaries of where taboos still
exist around sex in my society.
As far as I’m concerned, porn is not only a way for people to jerk off,
but also – specially when it comes to every kind of non-normative porn
and post-porn, I can see it as a kind of technology, practices and behaviours that challenge the way we have sex and relate. It can also represent
a way of resistance.
Thus many queer respondents talk of the ways in which they have reached an
accommodation with pornography, comfortable with the idea of looking to it
to provide new interests and surprises:
Everyone has different tastes, but I’ve come to be a fan of certain performers (stamina/genuine enjoyment/chemistry/charisma, etc) and now
seek them out. Most recently I was surprised to find I find gay (mm) porn
hot, which is new for me.
Even moving beyond consumption into production of more ‘authentic’ and
‘diverse’ representations:
Like many people involved in the burgeoning world of queer porn, I
looked around and didn’t see my personal brand of sexuality being
represented in pornography. Going beyond the role of a dissatisfied consumer of pornographic material, I decided to become involved in pornography as a performer in order to diversify the representations of
sexuality within pornography.
A key finding has been the ways in which queer audiences talk of their choices to watch and engage in pornography (as consumers, amateur producers
and activists) as part of the affirmation of their sexual identities, however
fluid and complex those might be. Affirmation ranges from acceptance of
one’s own body presentation (‘They make a fat boy feel pretty’), through to:
It’s one more of my interests, it’s part of who I am, as much as the clothes
I wear; it might not be as visible as my favourite red shirt, but it’s part of
the favourite image of myself. I would miss looking at and enjoying so
many men and so many cocks without leaving my bedroom.
Thus, we suggest that the idea of becoming, of understanding one’s own
sexuality is also a form of imagining oneself as desirable, that others will find
our bodies attractive and want to please and be pleasured by those bodies. We
believe this seriously complicates the standard ideas of fantasy as simply a
desire to exceed the bounds of reality; rather, our research here in relation to
queer audiences (but also in the entirety of the responses we gathered; see
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Barker 2014) brings into view a whole range of ways in which people see
meaning in the idea of fantasy.
Fantasy provides the means for supporting relationships with others:
As someone in a poly couple, I think it’s important for me and my partner to look at other hot people/photos/videos to stay in touch with your
identity.
I first came to porn when I was a teenager, thanks to the power of the
internet. Typical young boy, simple fantasies. As I’ve gotten older, I’ve used
porn, in addition to educational resources, to expand my knowledge of
different expressions of sexuality. And most recently, I’m using pornography to expand intimate relations with my spouse, if for nothing more
than a shared understanding of what we both like or do not like.
And maintaining a sense of self articulated through fantasy:
I just feel that porn is very important to me. It is a way through which I
visualise my fantasies.
Queer stories that focus on internal narratives. Scenarios that involve
trans people in non-exploitative ways. It makes me feel validated.
With a history of marginalisation, queer audiences can claim particular significances for their engagements with sexual representations, especially where
it is possible to point to ethical production practices or authentic representations.
Concluding remarks
The success or otherwise of queer porn, as a space in which alternative, nonnormative desires can be articulated, is not the focus of this chapter, but for
many of our respondents who identified as queer, the importance of queer
porn lies in its ability to make visible those identities, bodies and sexualities of
people/individuals/communities that are marginalised by more mainstream
representations. As we might expect (from the ways in which queer porn seems
to operate within networks, and particular formations of queer community), for
many of our respondents, porn plays a vital role in their expression of sexuality, cultural allegiances and politics; these are not separable. Queer porn
appears as sites of self-making and (in contradiction to those accounts that
see pornography as ultimately individualistic and/or lonely), as sites for collective identification. Certainly there are elements of subcultural opposition in
the ways in which respondents (and producers of queer porn) talk of their
rejection of mainstream tropes, practices, tastes and body styles – by these
means respondents indicate their antipathy to the ‘authority’ of heteronormative mainstream representations. All of this perhaps points to the ways
in which we need to understand queer porn as both representations and
practices on their own terms: that while they might be defined against the
Queering porn audiences
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mainstream, they also have their unique place in queer people’s everyday lives
and their histories.
Notes
1 The questionnaire ran between February and June 2011 on the pornresearch.org
website and was publicised opportunistically in as wide and open a way as possible
via social media – Facebook and Twitter (pretty much replicating traditional
snowball techniques) – on various sexuality blogs, and via radio and print media in
Australia, the UK and USA.
2 The research underwent rigorous scrutiny by the University of Sunderland Ethics
Committee.
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