Jose Leite online Marketing CV (Resume)

José Leite Online Marketing Carrer Gustavo Becquer, n1, 1-2 08023 Barcelona Phone: 633228657 [email protected] https://www.linkedin.com/in/joseleiteseo → Objective Seeking a challenging career as a Digital Marketing Strategist and SEO Manager . Ultimately gaining a position of responsibility, using my skills and efficiency to communicate my ideas and views . Committing myself to achieving organizational objectives working with the team ,using my effort and positive attitude and proven performance. → Skills















Proven ability to generate leads using the Internet I can increase visibility, profitability, and performance. Experienced in google analytics traffic monitoring, custom reporting. Wide range of experience as an SEO/SEM/ASO Leader. An astute understanding of marketing websites through search engines. Highly motivated, creative, fast learner and on demand flexibility in relation to the job. Proficient in Affiliate Marketing and meta search optimisation. Landing page optimisation and conversion optimisation In depth study and delivery of the project. Proficient in Keyword Market Research and Organic SEO. Research , and acquainted with current SEO/PPC techniques and trends. Extensive knowledge of HTML, XHTML, DHTML, CSS and related. Solid technical skills on email marketing strategy and communication processes. Ability to work on Graphic Design, Advertising, Web Design, Marketing, Events. Strategic, analytical, and visionary achiever. Capability to work effectively with a variety of internal teams and business groups, including Creative, Media and Technical Delivery Specialists
Strong relationship management, organisational and project management skills
Solid technical skills, verbal and written communication skills. Resume – Jose Leite 1/2 → Work Experience e Head of Online Marketing MeQuedoUno October 2011 – Present (3 years)













Online Marketing Directorr, Reporting directly to the CEO. Definition and management nt of marketing and branding strategies in diffe ferent online channels. SEO strategy design and supe upervision: both onpage and offpage. Business objectives: identiifying actions on the web site and their value KPIs, key metrics to monittor progress and achievement of the objectivess. Relevant Content creation :Videos production, white paper, quizz building ng, interviews, guest bloggin,etc. PPC strategy and supervisiion : Google AdWords and Bing/Yahoo AdCent nter. Project management : Planni nning , control, coordination and execution witth an international team.Web architecture SEO O friendly Web Analytics management nts with Google Analytics: new implementation n design and dashboard creation. Lead generation (CPC, CPM M) and customer acquisition (CPA). Email marketing strategy aand supervision (With Return Path Certificatio on). CRM implementation and nd maintenance m Ereputation supervision and nd Branding Strategy International campaigns management in Spanish and Portuguese. Head of SEO The Native Translator August 2011 – May 2012 (10 months)



Online Marketing Directorr, Reporting directly to the CEO. Definition and management nt of marketing and branding strategies in diffe ferent online channels. SEO strategy design and supe upervision: both onpage and offpage. Project management : Planni nning , control, coordination and execution witth an international team.Web architecture SEO O friendly
Web Analytics management nts with Google Analytics: new implementation n design and dashboard creation.
E-reputation supervision n and a Branding Strategy SEO Executive Auto Europe UK September 2010 – September 2011 (1 year 1 month)
Definition and managemeent of marketing and branding strategies in diff fferent online channels.
Business objectives: identiifying actions on the web site and their value marketing m dep and Email Marketing Dep.
KPIs, key metrics to monit nitor progress and achievement of the objectivess. Relevant Content creation n :Website content definition
White paper, interviews, videos, v guest bloggin,etc.
Close to PPC team: Avoid d ccannibalization and optimize onpage conversio sion
A/B testing and landing paage optimization techniques
Project management : Planni nning , control, coordination and execution wit ith an international team. Resume – Jose Leite 2/2 
Web architecture SEO friendly
Web Analytics managements with Google Analytics: new implementation design and dashboard creation.
Ereputation supervision and Branding Strategy
International campaigns management in English (UK and Ireland).
SEO strategy design and supervision:
On – Page Search Engine Optimization • Keyword Research • Content Optimization • Meta Tags Optimization • URL Optimization • Open Graph Optimization • Structured data Optimization • Google Places and Local optimization • Image & Hyperlink Optimization • Sitemap Creation and Submission • RSS Feed Creation and Submission • Google Universal Analytics • Google Webmaster Tools
Off – Page Search Engine Optimization • Directory Submission • Article Submission • Social Bookmarking • Classified Posting • Link Building • Forums Posting • Blog Creation • Blog Submission • Blog Posting • Blog Promotion • Blog Commenting • Google Local Listing • Search Engine Submission • Press Release Submission OnLine Marketing Coordinator | Marketing Coordinator Verlag Dashofer November 2008 – August 2010 (1 year 10 months)Lisbon Area, Portugal Marketing Coordinator for Portuguese market: SEO, integration with SEM department, Affiliation, Email Marketing, Web Analytics and Business Metrics, Telemarketing, direct mail, fax marketing Departamento Técnológico e de Web Mkt Qmusika.com November 2007 – October 2008 (1 year)Lisbon Area, Portugal SEO, SEM, Ecommerce, Email Marketing, Analytics, CRM Resume – Jose Leite 3/2 → Education Google Testing Center google analytics certified professional, Google Analytics 2010 – 2010 SAS Education Center User level, SAS Marketing Automation 2009 – 2009 Instituto Português de Administração e Marketing Matosinhos Pos graduação, Administração de marketing 2006 – 2007 Universidade de Coimbra Graduation, IT Engineering 1994 – 2002 → Language English Fluent, in speaking and in writing Spanish Fluent, in speaking and in writing Portuguese Native language → Tools










SEOMOZ Universal Analytics Tag Manager Raven HitWise Return Path EmailVision / Interspire / Return On Mail / Sender Global Photoshop / Illustrator HTMl editors Google/Bing/Yahoo Web Master tools and other tools MS Office Resume – Jose Leite 4/2