Land remediation, event spaces and the pursuit of Olympic legacy
John R. Gold and Margaret M. Gold
Running title: Land remediation and legacy
Authors: John Robert Gold
Margaret Mary Gold
Addresses:
Professor John R. Gold, Department of Social Sciences, Oxford Brookes University, Gipsy
Lane, Headington, Oxford, OX3 0BP, United Kingdom
E-mail:
[email protected]
Mrs Margaret M. Gold, Senior Lecturer in Creative Industries, Guildhall School of Business
and Law, London Metropolitan University, 166-220 Holloway Road, London, N7 8DB, United
Kingdom
E-mail:
[email protected]
This is the final and accepted manuscript version of a paper to be published in Geography
Compass, volume 14 (2020). For correct citation, please see published version.
1
Land remediation, Olympic event spaces and the pursuit of legacy
Abstract
This paper explores the links between remediating land for Olympic event spaces and the
pursuit of legacy. In particular, it considers ways in which redevelopment of the sizeable
spaces prepared for staging the event take their place in broader strategies intended to
bring long-term benefits to the host city and society in order to compensate for the costs
and inconvenience originally incurred in hosting the Games. There are six main sections.
The first analyses the diverse nature of brownfield land and highlights salient characteristics
of its remediation for use in urban regeneration. The second supplies background to
Olympic legacy and indicates the importance of the changing climate of ideas in
understanding the formulation of legacy over the past two decades. The third section
documents the role of remediation as an option employed recently by Games’ organisers
when needing to find spaces of suitable size to stage the Olympics, noting how choosing
remediation ab initio involves commitment to legacy. The fourth and fifth parts analyse
approaches to implementing remediation, with respect to the key event spaces for two of
the twenty-first century’s Summer Games: Homebush Bay, which housed the Olympic Park
for Sydney 2000; and the Lower Lea Valley, which served the same function for London
2012. The final section provides commentary on the wider narratives of transformation
associated with deployment of remediated sites for Olympic event spaces and indicates the
significance of the values that have underpinned those narratives.
Key Words: remediated land, Olympic legacy, masterplanning, placemaking, Sydney,
London, narratives
2
Introduction
The priorities, strategies and consequences of using megaevents as catalysts for ‘driving
urban change’ (Essex and de Groot, 2017) have attracted a large and diverse literature
(Roche, 2002; Gold and Gold, 2005; Hiller, 2006; Smith, 2012; Müller, 2015; Dickinson et al,
2016; Horne, 2017). Defined as festivals possessing the scale, impact and media visibility to
attract global attention, megaevents are typically ambulatory rather than staged each time
at a permanent location. This characteristic presents their hosts, normally the designated
cities, with two important challenges. First, they require large-scale sites, preferably close
to the heart of the city, in which to stage the event; a difficult task given that most host
cities are already densely developed. Secondly, given that any specific megaevent is unlikely
to be repeated in the same city within several generations, the spaces thus acquired and
facilities provided will normally require post-event conversion. Ideally this will be
accomplished in ways that compensate for the heavy initial costs of site preparation, avoid
expensive ‘white elephants’ in the shape of architecturally spectacular but functionally
limited venues (Mangan, 2008), and provide a lasting beneficial legacy for the host city and
society.
Set against this background, this paper examines the experience of Sydney 2000 and
London 2012, two twenty-first century Summer Olympic Games that employed substantial
plots of remediated land for event spaces. In doing so, the aim is more to explore the
conceptual and empirical relationships between remediation and legacy rather than to
review their progress to date, for which other sources are available (Cashman, 2008, 2011;
Evans, 2016; Cohen and Watt, 2017; Evans and Edizel, 2017; Freestone and Gunasekara,
2017). The opening part of this paper contextualizes the nature and characteristics of
remediated land and highlights salient characteristics of its valorisation into productive
space. The second discusses Olympic legacy – now the dominant lens for viewing postGames developments – and indicates the importance of recognising how much the changing
climate of ideas has affected formulations of legacy. The third section identifies the use
made of remediated land as an option to which Games’ organizers have recently resorted
when choosing event spaces. The next two sections turn to the case studies, with
comparative discussion of their remediation histories and the subsequent stages of
masterplanning. The conclusion provides commentary about the wider narratives evoked
when considering the deployment of remediated sites as Olympic event spaces.
Remediated Land
The ‘interwoven geographies of industrial disinvestment and environmental contamination’
(Bjelland, 2004; also Bliek and Gauthier, 2007) have left a patchwork of marginalized,
derelict and often polluted spaces in cities throughout the developed world. Frequently
labelled ‘brownfield land’ – a term first used jocularly in the mid-1970s in contrast to
‘greenfield land’, but applied more seriously from 1992 onwards as a formal concept
(Gemill, 2012, 4) – these spaces are defined with varying inclusivity (Alker et al, 2000).
American parlance restricted ‘brownfield’ to refer to contaminated industrial sites, with the
Environmental Protection Agency in 1997 defining the term as: ‘Abandoned, idled, or underused industrial and commercial facilities where expansion or redevelopment is complicated
by real or perceived environmental contamination’ (Gemill, 2012, 4). By contrast,
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‘brownfield’ elsewhere could mean anything ‘from polluted industrial landscapes to former
factory buildings, including vacant or abandoned properties… usually found in older,
declining sections of a city’ (Loures and Vaz, 2018, 66); to which might be added run-down
waterfronts and derelict canal basins (Brownill, 2013; Bäing and Wong, 2018), redundant
military establishments (Bagaeen, 2006) and rural manifestations of economic restructuring
and decay (Norris et al, 2014). Most such sites are somewhat diminutive. The General
Accounting Office identified between 400,000 and 500,000 derelict or abandoned sites in
the USA in 1996 (Ryan, 1998, 20), with 6500 such sites in New York City alone (Shutkin,
2001, 64). In 2006, the Commission of the European Communities provided a comparable
figure of 3.5 million sites for the European Union (Meuser, 2013, vii). More recently,
Banzhaf et al. (2018) identified 783 brownfields in the city of Leipzig (Germany), over 80 per
cent of which were less than one hectare in size.
Yet even for smaller sites where conversion costs may not on the surface appear
forbidding, the case for remediating land is often complicated by, inter alia, fragmentation
of available plots, complex landownership, contested liabilities, poorly-understood tax
regimes and the declining property values encountered during periods of recession
(McGrath, 2000; Adams et al, 2002; Dixon et al, 2013; Leger et al, 2016). Although detailed
analyses of the priorities of planning policies for remediating land lie beyond the scope of
this paper (see Nijkamp et al, 2002; Genske, 2003; Dixon, 2006; Dixon et al, 2007; Hayek et
al, 2010; Schädler et al, 2011; Hou and Al-Tabbaa, 2014; De Sousa, 2017; Smith, 2017),
generally three considerations can shift the balance of judgement in favour of its use. The
first is the presence of noteworthy industrial heritage (e.g. Reeves, 2011; Campo, 2019).
This encourages viewing even damaged landscapes as a palimpsest through which the past
can be glimpsed (Hetherington et al, 2019) and can revalorize features that will then be
incorporated creatively into the cultural rebirth of a city and region (Dorstewitz, 2014;
Cenci, 2018). Secondly, remediation can acquire a powerful moral dimension by repairing
the damage caused by past industrialism. For example, it can remove the stigma attached
to environmental blight (Bond, 2001; Harnik and Donahue, 2011; Harnik et al, 2006),
eliminate contamination (Tarr, 2002), remove hazards to health (Gilbert and Hall, 2014),
address the needs of vulnerable communities (Scott et al, 2016), and promote
environmental justice (Lee, 2015). Thirdly, remediation is closely linked to the rationale and
outcomes of staging large-scale festivals; a theme given international visibility by recent
examples in which substantial plots of land have been remediated as event spaces for the
Olympic Games. As shown below, these would prove a particularly challenging category of
brownfield land due to their size, degree of contamination and limited infrastructure; all of
which would necessitate significant public investment before construction could begin but
would depend on private-sector funds in order to achieve desired post-event conversion.
Olympic Legacy
At the outset, it is important to recognise that the recent rationale for deploying such land
was filtered by nascent concerns with legacy. As such, current thinking was shaped by the
report of an invited symposium held at Lausanne in 2002 under International Olympic
Committee (IOC) auspices. When asked to define the meaning of legacy as a word that had
featured increasingly in Olympic discourse between 1984 and 2000, the gathering defined it
as an omnium gatherum of Games-related outcomes ranging from ‘urban planning, city
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marketing…and tourist development’ to ‘production of ideas and cultural values,
intercultural and non-exclusionary experiences…popular memory, education, archives,
collective effort and voluntarism’ (Moragas et al, 2003, 2). The IOC accepted the
symposium’s inclusive approach, as well as the idea that the Olympic movement should
proactively promote locally beneficial outcomes from staging the Games. In 2003 the
Olympic Charter was amended, adding a clause committing the IOC to take ‘measures to
promote a positive legacy from the Olympic Games to the host city and the host country’
(IOC, 2003, 12).
From these beginnings, interest quickly spiralled. By 2008, legacy was already
‘central to any research agenda deriving from the modern Olympics’ (Gold and Gold, 2008,
313), with the next decade bringing studies of legacy outcomes that might be sport- or nonsport related, planned or unplanned, direct or indirect, intentional or unintentional, shortor long-term, local or global, selective or universal, low-cost or hugely expensive (Roult and
Lefebvre, 2010, 2013; Chappelet, 2012; Leopkey and Parent, 2012; Holt and Ruta, 2015;
Preuss, 2015; Tomlinson, 2016; Grix, 2017; Scheu and Preuss, 2017; Girginov, 2018). Yet it is
also essential to stress that the relationship between notions of legacy and the prevailing
climates of ideas. Initial conceptions of legacy developed against a background dominated
by neoliberalist economic restructuring (Larner, 2003) and notions of urban
entrepreneurialism (Hall and Hubbard, 1998). As such, thinking was strongly disposed
towards the lasting positive benefits to be achieved from Olympic projects, with particular
credence given to the so-called ‘Barcelona model’ (Monclús, 2003; Carné and Ivancic, 2008;
Illas, 2012). The success of the 1992 Summer Games had come as the culmination of the
city’s longstanding policies of linking eye-catching infrastructural and urban design
improvements to the attraction of large-scale projects; seemingly affirming what could be
achieved in terms of urban redevelopment when underlying vision was linked to robust civic
leadership.
The strength of the case for Olympic legacy, however, was quickly challenged by
changing circumstances. The 2008 global financial crisis raised the spectre of retrenchment
(Gold and Gold, 2009). Local residents and environmental groups that were unconvinced
about the potential gains from hosting the Olympics opposed their cities’ bids for the Games
(Timms, 2012; Tomlinson, 2014). The popular and professional media shifted their stance
from largely uncritical approval towards greater negativity, characteristically highlighting
instances of poor planning, overambitious stadium design, heavy cost overruns,
environmental damage, security and militarisation, corruption, and lack of accountability
(e.g. Giulianotti, 2013; Karamichas, 2013; Raco, 2014; Pavoni, 2015; Talbot, 2019). These
developments were not without precedent. For example, Denver had withdrawn as host
city for the 1976 Winter Games after a public plebiscite and commentators had long
expressed doubts about the universality of the Barcelona model of megaevent-led
regeneration (e.g. Marshall, 2000, 317). Yet what were then isolated incidents and voices
subsequently became routine elements in the discourse surrounding Olympic legacy.
Indeed, over the last decade negative aspects of Olympic involvement have been
emphasised as readily as positive (Gaffney, 2013) and nowhere more so than with respect to
the costly and multifaceted outcomes linked to the Games’ ambulatory modus operandi and
the host city’s need to prepare event spaces.
5
Event Spaces as Legacy
Although hybrid mixes of concentrated and dispersed locational patterns have been
employed when choosing event spaces (e.g. Pitts and Liao, 2009), broadly speaking four
main options have been used (Table 1). Temporary solutions, the first category, bring
together pragmatic strategies designed either to eradicate the Games’ lasting physical
traces or reduce their long-term legacy footprint. This is a historic strategy that retains
contemporary relevance. Early Games such as Paris 1900 and St Louis 1904 relied entirely
on ad hoc event spaces, with no investment in permanent facilities. The 1932 Olympics
employed the Los Angeles Memorial Coliseum, opened in 1923, as its main stadium; a
strategy retained for the 1984 and 2028 Games. Atlanta 1996 followed Los Angeles’ lead in
leasing facilities at local universities to provide the major indoor arenas, but developed its
Olympic stadium with an eye to post-event conversion to a venue suitable for baseball.
More recently, temporary solutions have attained enhanced status as a means of achieving
greater value for money by avoiding commitment to permanent facilities for sporting
activities where there is insufficient domestic demand as, for example, with London 2012’s
basketball arena. This policy also accords with current IOC policy. Most notably Agenda
2020, proclaimed as ‘the strategic roadmap for the future of the Olympic movement’,
contained within its first recommendation the commitment to ‘actively promote the
maximum use of existing facilities and the use of temporary and demountable venues’ (IOC,
2019).
***TABLE 1 about here***
Clearance, the second category, became particularly significant once Rome 1960
pioneered attaching substantial urban development to the Olympics (Essex and Chalkley,
1998, 2004; Gold and Gold, 2007, 2012). With clearance, however, came displacement.
Precise figures are hard to obtain, since Games’ developments may occur alongside
overarching exercises in city planning, but some broad estimates are available. For instance,
Centennial Park, a circulation space for Atlanta 1996 created by demolishing a rundown
inner-city district, is reckoned to have displaced around 30,000 people; a figure dwarfed by
the demolition of entire districts of vernacular housing (hanoks) that removed 720,000
people to accommodate the 1988 Seoul Summer Games and by the estimated 300,000
evicted by projects related to Beijing 2008 (COHRE, 2007). While the authorities in both
Seoul and Beijing might argue that these developments bred a new texture back into their
host cities and left tangible legacies of public parkland, sports venues and cultural quarters
(Gold and Gold, 2017, 48-49), clearances on this scale are difficult now to contemplate even
for authoritarian regimes given current Olympic agendas for sustainable legacy (see also
below).
The third category, greenfield sites, covers both fringe and suburban locations.
Using land at the urban periphery occurred frequently before the Second World War. The
1908 Olympics took place at the White City, a multipurpose stadium built on former
agricultural land at Shepherd’s Bush in west London; the Reichssportfeld for Berlin 1936
occupied a hilly and wooded area in the western part of the city. No Games since 1945 have
had event spaces concentrated so completely at fringe locations, but several have used
extensive suburban sites. The Olympic Park for Athens 2004 was constructed on the site of
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an earlier sports complex at Maroussi, a suburban municipality nine kilometres north-east
of the city centre; Rio de Janeiro 2016 had its Olympic Park at Barra da Tijuca amidst middleclass suburbia in the west of the city. The attractions in each case are similar: availability of
sufficient but lower-cost land from existing recreational, woodland or agricultural uses; ease
of construction; and lack of restrictive ordinances, which compensate for needing to provide
new transport links to connect to the urban core.
The final option, use of remediated land, has long featured in staging World’s Fairs
(e.g. Santomasso, 1980; Sabat, 2014), but has only recently impinged in any significant
manner on the locational decisions of Olympic cities. The reasons for heightened interest in
the last two decades lie primarily in the convergence of three trends. The first was
recognition that remediated land offered the possibility of finding conveniently located land
without the problems of mass evictions or complex litigations. Secondly, remediation
accorded with the Olympic movement’s adoption of more positive and proactive attitudes
towards the environment. Extending back to the early 1990s, this saw acceptance of
‘environment’ as a ‘third pillar’ of the Olympic movement’s core philosophy of Olympism
alongside ‘sport’ and ‘culture’, with the Olympic Charter amended in 1996 to commit the
IOC ‘to encourage and support a responsible concern for environmental issues, to promote
sustainable development in sport and require that the Olympic Games are held accordingly’
(quoted in Pitts and Liao, 2009, 67; see also Samuel and Stubbs, 2013). Thirdly, it was
increasingly believed that considerations of productive post-event legacy use could
counterbalance higher costs of site preparation. The combined weight of these
considerations would see a spate of both Winter and Summer Games using brownfield sites.
For example, the trend towards split-site (mountain resort-lowland city) arrangements for
the Winter Olympics saw large cities such as Turin 2006 and Vancouver 2010 using
substantial brownfield sites to house event spaces and venues (Laski, 2009; Essex and de
Groot, 2017). For the Summer Games, the use of remediated land would figure most
prominently at Sydney 2000 and London 2012; the two case studies to which we now turn.
Implementing Remediation
Although never having a priori commitment to remediation as the preferred option for an
Olympic Park, Sydney’s path when bidding effectively progressed from ‘one brickpit to
another’ (Little, 1997). A 1962 scheme designed to signal intent to host an Olympics
proposed developing large-scale stadia, an aquatics centre and indoor arena on 16 hectares
of brickfield land at St Peter’s in southern Sydney. When that initiative foundered, the
underlying principle of creating a site capable of staging an Olympics reemerged when
residents fiercely opposed a plan to redevelop the existing sports district at Moore ParkCentennial Park in readiness to bid for the 1988 Games. A specially appointed commission
then scrutinized 20 possible sites in the metropolitan area before, in 1973, recommending
Homebush Bay, 14 kilometres west of Sydney’s city centre on the Parramatta River (Weirick,
1999).
While described alluringly as ‘a waterfront site in the demographic heart of Sydney’
(SOCOG, 2000, 11) and benefitting from being principally state-owned land, Homebush Bay
posed considerable problems. Originally a richly diverse wetland and scrub ecosystem, the
land was severely damaged due to the dumping of untreated household and industrial
7
waste and the activities of occupants, past and present, that included shipbreakers,
chemical industries, a saltworks, Australia’s largest abattoir, the Newington naval
armaments depot and the state brickworks. The shallow bay often spawned algal blooms,
dangerous concentrations of heavy metals and dioxins resided in the estuarine sediments,
and deposits of live ordnance were not fully recorded. The instability of the landfill sites
would also pose severe problems for building (Weirick, 1999, 76).
No bid materialized for 1988, but sustained remedial work began at Homebush Bay,
both to accommodate possible future bids and because many industrial activities had
reached the end of their productive lives (Figure 1). This phase produced the biodiverse
Bicentennial Park, a technology park and an aquatic centre (Cashman, 2008, 28). When
attention turned to the 2000 Games, the bid team initially made little of Homebush Bay’s
blight lest that might be seen as a disadvantage, but any nervousness on that score
evaporated once it was realised that IOC thinking had changed. As Rod McGeoch, leader of
the 2000 bid team, recalled: ‘When we went to Lausanne for a briefing on the bid books, we
noticed that the environment was listed as a full chapter in its own right for the first time’.
It was the team’s ‘good fortune’ that strong affirmation of green credentials and the
promised remediation of an environmental contaminated area successfully addressed the
IOC’s emerging concerns (McGeoch and Korporal, 1994, 139; also Kearins and Pavlovich,
2002).
***FIGURE 1 about here***
Acceptance of the bid saw preliminary work to treat toxic waste and undertake
water table and wetland management (Figure 2), but chemical remediation of the site
proved more difficult than anticipated. Conscious of timing, the Olympic Coordinating
Authority bulldozed nine million cubic metres of contaminated fill into 11 heaps rather than
attempt full cleansing. The mounds were covered with clay and landscaped, with five
designed to provide observation points for visitors. Subsurface drainage systems attempted
to capture seepage from the mounds before it reached the water table or creeks.
Continuing questions, however, remained as to the quality of the remedial work (Beder,
1994; Lenskyj, 2002; Berlin, 2003) and the efficacy of burying ‘so much toxicity beneath a
metre of dirt and a mountain of public relations’ (Chipperfield, 2000).
***FIGURE 2 about here***
London’s experience resonated with Sydney, both by choosing to remediate land
and because, as Neale Coleman (2018) suggested: ‘For all of us working on delivering the
London 2012 Olympic and Paralympic Games, the triumphant Sydney 2000 was our
exemplar’. London had previously hosted the Games in 1908 and 1948 at sites in west
London, but by the late-1970s attention had switched eastwards, with an exploratory study
earmarking 200 hectares in the recently-closed Royal Docks for a possible Olympic Park
(GLC, 1979). That proposal, nominally for 1988, failed to materialize and that specific site
was overtaken by London’s Dockland regeneration. In addition, the abolition of the city’s
unitary authority in 1985 delayed any further bidding until the creation of the Greater
London Assembly in 2000 permitted the revival of interest.
8
Analysis of the 2012 bid documents effectively reflects the team’s judgment as to
the extent to which legacy had become intrinsic to IOC thinking. The Olympic Park would be
a heavily polluted 246-hectare site in the Lower Lea Valley at Stratford, located in the midst
of multicultural districts that ranked among the poorest in England (Evans and Edizel, 2016).
Locating there blended arguments about physical and social regeneration into an
emotionally powerful combination. More than just fast-track urban regeneration,
development would also deploy megaevent investment as a vehicle to address multiple
deprivation and social inequality. In doing so, the IOC would gain a shining example of the
wider benefits that might follow the award of its most prestigious festival (Evans, 2014).
Like Homebush Bay, the Lower Lea Valley had a marginality born of an industrial past
that included milling, porcelain, chemical, leather, cosmetic, match- and paint-manufacture,
and locomotive and carriage fabrication. Sulphur, phosphorous, ammonia and coal
products were stored onsite, with approved landfill of toxic waste. After London won the
bid in July 2005 and land acquisition was complete, remediation received immediate
attention. Undertaken by a newly created Olympic Delivery Authority rather than by the
existing arms of local government, it followed a five-step programme, beginning with site
investigation and creation of a global remediation strategy to establish site-wide principles
through to implementation of remediation design and checking to show effectiveness (Hou
et al, 2015, 63-64). One million cubic metres of contaminated soil were cleansed, albeit at
steadily rising cost (Macrury and Poynter, 2008), with 90 per cent reused on site (Figure 3).
Other works included reconfiguring the meandering water courses (Figure 4) and removing
redundant buildings and other signs of post-industrial decline. The lines of electricity pylons
that crisscrossed the site were removed by burying the cables. As with Homebush Bay,
discoveries of hitherto unknown deposited materials required costly treatment. These
included previously unrecorded quantity of vinyl chloride and radioactive waste that had
been illegally dumped (Anon, 2010).
***FIGURES 3-4 about here***
The Limits of Masterplanning
The legacy phase of any recent Olympics involves two initial sets of decisions. The first
concerns finance. If there is no preassigned fund in place – almost certainly from the public
purse – then the legacy proposition will need to be attractive to the private sector. If that is
not the case, then compromise is almost inevitable if white elephants are to be avoided.
The second involves negotiating the hybrid status of the key event spaces, delicately
balancing the desire to give physical expression to memories of a globally prestigious event
while keeping an eye on the legacy landscapes to follow.
Choosing remediated land adds further opportunities and constraints. Strictly
speaking neither Olympic Park was a tabula rasa; the Lower Lea Valley, for example,
contained around 300 businesses (employing 2500 people), allotments and a vibrant cluster
of around 140 artists’ studios were still in place (Evans, 2016). Nevertheless, to the outsider
both areas appeared inchoate and were widely perceived as being blank slates; an
understanding that facilitated a style of masterplanning unusual for an age characterized by
a retreat from planning. In both cases, there were explicit statements that imaginative
9
design could create ‘a new piece of city’ (see Cashman, 2015, 102; Burrows, 2017). The
dominant approach, however, was ‘top-down’. Planners freely drew on Olympic and
sporting connections, local history and ideas garnered from wider planning practice when
undertaking ‘placemaking’, interpreted here as that part of the design process that
selfconsciously seeks to create distinct and meaningful identities for given localities (Relph,
1976, 63-78; Horvath, 2004; Markusen and Gadwa, 2010; Mansilla and Milano, 2019).
However, despite initiatives such as a public competition to select suitable names for
neighbourhoods in what is now the London’s Queen Elizabeth Olympic Park (QEOP), there
was little attempt in either city to undertake wider public participation exercises that
engaged with the “experience” and “feeling” of places in order to influence and enhance
community dynamics (Cilliers and Timmermans, 2014, 413; Hayden, 1995).
With regard to Sydney the comprehensive agency required to undertake legacy
planning appeared belatedly, with the Sydney Olympic Park Authority (SOPA) only created in
2001. Understandably perhaps, the physical and symbolic restructuring needed to yield a
legacy of world-class sporting arenas and commercial hubs initially lagged far behind
aspirations (Dunn and McGuirk, 1999; Cashman, 2015). For all that the staging of the 2000
Games had achieved in terms of delivery, organisation and raising the city’s international
profile (Cashman, 2008), the major stadia lacked appeal to private-sector operators and had
seemingly achieved white elephant status. The Park itself had the appearance of a ghost
town. Tourists were in short supply and affordable housing construction failed to meet
targets. The short-cuts taken with land remediation had rebounded, necessitating further
work to correct abiding problems (Suh et al, 2011).
Struggling to come to terms with post-event realities, SOPA juggled long-established
concerns with residential, commercial, ecological and cultural elements with what
Freestone and Gunasekara (2017, 325) identified as the ‘three key ingredients from…[the]
post-Games vision’. These were: new development to build up the daily workforce base;
‘building on the carnival and festival atmosphere’ to continue to attract entertainments and
sporting events; and ‘cultivating a green oasis through progressive development of the
Parklands’. Three master plans would appear in the period up to 2010, by which point the
legacy time-frame had lengthened from an initial 7-10 years to around 30 years.
The Master Plan 2030, produced in 2010 and still the working framework (SOPA,
2018), envisaged a precinctual development plan; transforming the ‘broad, open spaces
characteristic of megaevents’ (Sanchez and Essex, 2018, 285) into smaller ‘human-scale’
development, urban units, catering for 23500 new residents and supplying 34000 jobs and
100,000 square metres of retail space. In structural terms, application of precinctual design
here, as elsewhere in the Sydney region (e.g., see Searle et al, 2014; Budge, 2019), oriented
legacy planning towards practices that in principle favoured densification, mixed
employment, enhanced community involvement in the public domain and commitment to
sustainability. Viewed positively, considerable progress has been made in attracting housing
development, finding users for the venues, and creating an important new suburban
economic hub that draws on the ‘legacy of vacant remediated public land, rail access,
sporting venues and abundant parkland left by the Games’ (Searle, 2012, 201). Place
identity was also assisted by the Olympic Park gaining formal identity in 2009 as an official
suburb of Sydney’s metropolitan area. However, critics note that the disjointed approach to
10
legacy commitments, born of the specific circumstances of the remediated site and the late
onset of legacy planning, relied on ‘retro-fitting usable features into spaces for which they
were not designed’ (Sanchez and Essex, 2018, 285). Problems remain too in reshaping
patterns of transport provision and in resolving tensions between sustainable legacy and a
pro-development neoliberal ideology (Freestone and Gunasekara, 2017, 325).
Learning from negative as well as positive features of Sydney 2000, London 2012
represented the first time that a Summer Olympics host city launched its legacy agency
before the Games. The Olympic Park Legacy Company (established in May 2009) and then
the London Legacy Development Corporation (founded in 2012) took charge of a
masterplanning process originally initiated in 2005, when two masterplans – one for the
Games and another called the ‘Olympic Legacy Transformation Masterplan’ – were
commissioned (Davis, 2019, 881). The first definitive Legacy Master Plan, published in 2010,
would cover a London inner-city district now given the postcode E20. It retained the five
planned sporting venues, with the Athletes’ Village and the Media Centre converted
respectively for flats and cultural sector activities. To these would be added five new
residential neighbourhoods, associated educational and social facilities, and employment
and entertainment hubs. These would exist within a broad two-zone schema, with the
northern part of the QEOP featuring open space and emphasising outdoor recreation and
biodiversity; the southern being more densely developed with most of the employment
nodes and formal leisure and events spaces.
Yet despite gestures implying continuity, such as efforts to align toponymy with the
site’s Olympic or industrial past, fundamental changes have occurred. While the broad
outlines of the original Master Plan remain in force, fulfilment of planned objectives always
relied on attracting private investment with the attendant constraints noted above. The
QEOP now plays host to a plethora of private sector companies and agencies, including
Qatari Diar Delancey (who in partnership with other financial interests manages the private
rental sector in the East Village); masterplanners such as Sheppard Robson with Studio Egret
West working on the new Sweetwater and East Wick neighbourhoods and developers such
as Wimpey, L&Q, Balfour Beatty and Places for People involved in specific projects. All have
their own agendas when seeking to capitalise on the creation of the QEOP. With the
remediated land now prime real estate, pressure for change mounted, especially for those
parts of the QEOP close to the transport hubs in the south. For example, target figures for
housing in the proposed Marshgate Wharf residential neighbourhood were slashed when it
was decided to create a new Cultural and Educational District that was, in itself, never part
of the original legacy plans (Gold and Gold, 2017). While the changes can be presented as
promoting city-wide benefit with attraction of new academic and cultural sector occupants
that will include offshoots of UCL, the University of the Arts, Sadler’s Wells, the Victoria and
Albert Museum and the Smithsonian Institution, and the BBC, the cuts in the housing targets
have implications beyond mere statistics. Reductions especially in the housing designated
as ‘affordable’ – a term that has proven ‘notoriously hollow’ in light of the rent levels
deemed appropriate (Nowicki and Harris, 2019) – mean that questions are posed about the
potential impact on ‘the urgent need for genuinely affordable housing in the area’
(Bernstock, 2014, 135). That in itself is a token of concern that important aspects of the
social legacy will never be delivered (e.g. see Evans, 2016; Cohen and Watt, 2017).
11
Conclusion
This discordant note again points to wider issues of narration and appraisal. Questions of
legacy are judged on their merits in terms of local impact, potential and actual, but they also
constitute elements in broader arguments about the nature, propriety and effectiveness of
megaevent-led interventions in the urban environment. For the IOC, the visionary
dimension occupies an important role in arguments about what Olympic-led urban
regeneration can mean for the host city. The physical transformations of the remediated
sites seen at Homebush Bay and in the lower Lea Valley are depicted heroically; blank slates
on which the march towards ever greater progress and achievement is etched (Gold and
Gold, 2011, 123). The IOC’s guidance document on Olympic Legacy, for example, argued
that: ‘Some of the most tangible legacies...are the regenerated and enhanced sites within
the host city’ (IOC, 2012, 32-33). Sydney 2000 and London 2012 are singled out for creating
public parks around the venues ‘for community enjoyment’ and for providing new habitats
for wildlife, including wetland areas, open river banks and grasslands that foster biodiversity
and ‘accessible and usable space for the community’ (ibid, 33). In the economic field, the
document singles out significant benefits from job creation in the construction industry in
the lead up to the Games and in the subsequent transformation of the park to legacy use as
well as the establishment of new areas of office and commercial activity (ibid, 52). Urban
transformation brought by land remediation, therefore, emerges as much a vehicle for
delivering the Good Life as for improving the built environment.
For their part, the respective legacy agencies echo similar themes. London
proclaimed the transformation of a ‘polluted industrial site and a barrier to urban renewal’
into places for ‘Londoners who want to live and work without a long commute and raise a
family in a stable urban community’ and enjoy a ‘healthy and sustainable lifestyle, anchored
by sports and active living’ (OPLC, 2012, 3; LLDC, 2014, 6, 12). This vision was extended to
embrace the cultural and educational investment that would create a ‘new powerhouse for
innovation, creativity and learning’ branded East Bank (QEOP, 2019). Sydney saw ‘marginal
dumping grounds for debris’ changed by planned action into the ‘focal point of Sydney’s
recreational activities’ (Coltheart, 2001, 6). Brownfield sites were ‘badlands’ in all senses of
that word. Facing up to their problems decisively and building for the future could deliver
not just improvement, but also redemption.
For critics, the visionary trope is deconstructed in various ways. For example, Powell
and Marrero-Guillamón (2012) pointed to the ‘silenced history’ of the Lower Lea Valley as a
prerequisite for thinking of the area as an undifferentiated brownfield space. Here and
elsewhere, the Games are seen as providing an opportunity to appropriate land from local
communities in the long-term interests of property development and facilitate gentrification
(Allen and Cochrane, 2014). For others, the historical circumstances of remediation are
treated as secondary since, if the necessary works and costings have been handled properly,
remediation should simply provide a platform that would take its lasting meaning from the
development that ensued (Bernstock, 2014; Cohen and Watt, 2017; Davies, 2019). The
amount of effort and commitment necessary to achieve remediation is downplayed,
pointing out, first, that significant regeneration was already occurring in both cases and,
secondly, the results are insufficient to justify what they regard as the excessive size of
Games-related investment.
12
The extent to which resistance to involvement in Olympic projects has mounted
suggests that lessons such as these have had an impact (Lenskyj, 2008; Talbot, 2019). Yet
although critics continue to dispute the validity and effectiveness of using megaevents to
fast-track urban development, in the final analysis Sydney and London are represented as
the two best advertisements from the twenty-first century’s Games as to what Olympic-led
urban regeneration can mean for the host city. Although the long trajectory of Olympic
legacy has yet to run its course, in both cases the dramatic physical transformation of the
remediated sites is interpreted as vindication of core Olympic values by the IOC and as
evidence of dynamic urban governance by the host cities. As such, their experience
provides ideological fodder that helps to counter other examples, such as Athens 2004 or
Rio de Janeiro 2016, where the international press serves up a steady diet of images of
abandoned venues or underutilised Athletes’ Villages. At a time when finding new host
cities has become increasingly difficult, the power of such transformatory narratives cannot
be overestimated.
Acknowledgements
Our thanks to Professor Rob Freestone for supplying us with two of the photographs
reproduced here and to two anonymous referees for their helpful and incisive comments.
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Event Space
Temporary
Solutions
City and Year
Los Angeles
1932, 1984,
2028
Event details
Use of pre-existing Los
Angeles Memorial
Coliseum and leased
facilities
Atlanta 1996
Olympic Stadium,
temporary use of
University facilities
Post-event use
Return to previous
owners and users
Centennial Park, partial
stadium demolition –
creation of Turner Field
Seoul 1988
Seoul Sports complex and
Olympic Park
Sports buildings mostly
permanent structures,
museum and cultural
quarter
Beijing 2008
Clearance to allow creation Retention as sporting
of Olympic Green, north of venues and cultural
city centre
quarter.
London 1908
White City stadium
Stadium in use until
demolition in 1984
Berlin 1936
Reichssportfeld, Maifeld
Military and ceremonial;
later sports and
recreational
Athens 2004
Olympic Park at Maroussi
Retention as sports
complex
Rio de Janeiro
2016
Olympic Park at Barra da
Tijuca
Redevelopment for
mixed legacy use
Sydney 2000
Homebush Bay
New suburb of Sydney;
mixed land-use: stadia,
residential, business and
commercial hubs
London 2012
Lower Lea Valley
New London district
(E20): sports stadia,
housing, business,
creative industries,
cultural quarter
Clearance
Greenfield
(suburban and
exurban sites)
Remediated
land
Table 1 Event space categories for Summer Olympic Games with representative examples
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Source: Based on Gold and Gold (2018, 355)
25
Figure Legends
Figure 1 Pre-bid clearance and remediation of land at Homebush Bay
Source: By courtesy of R. Freestone
Figure 2 Demolition and remediation at the former State Abattoir site, Homebush Bay
Source: By courtesy of R. Freestone
Figure 3 Remedial soil cleansing works in progress, Lower Lea Valley, May 2007
Source: The Authors
Figure 4 Pudding Mill River, one of the tributary watercourses of the River Lea, Stratford, London,
May 2007
Source: The Authors
26