PVC4Pipes Training & Presentation Packages

PVC4Pipes Training & Presentation Packages Authors: Jean‐François Greiner, Steve Tan, Alastair Walmsley & a set of industry experts Presented by: Jean‐François Greiner, PVC4Pipes, Brussels PVC4Pipes Training & Presentation Packages • • • • A few words about PVC4Pipes Overview of Training & Presentation Packages Development, Roll out and Communication Conclusion TEPPFA Forum – 2015 2 PVC4Pipes Training & Presentation Packages What is PVC4Pipes? • A non‐profit association founded in 2003, based in Brussels • Mission: – – – – Federate the support of the integrated industry to stimulate: The development of PVC piping systems, Their promotion in the global market, Whilst respecting other (plastic pipe) materials and existing associations. TEPPFA Forum – 2015 3 PVC4Pipes Training & Presentation Packages PVC4Pipes – 35 Members in 2015 (1) • PVC Pipe Producers Finolex • PVC Resin Producers TEPPFA Forum – 2015 4 PVC4Pipes Training & Presentation Packages PVC4Pipes – 35 Members in 2015 (2) • Additive Suppliers • Technology/machinery companies • Associations TEPPFA Forum – 2015 5 PVC4Pipes Training & Presentation Packages PVC4Pipes – 35 Members in 2015 (3) • Communication Bodies • Institutes TEPPFA Forum – 2015 6 PVC4Pipes Training & Presentation Packages • • • • A few words about PVC4Pipes Overview of Training & Presentation Packages Development, Roll out and Communication Conclusion TEPPFA Forum – 2015 7 PVC4Pipes Training & Presentation Packages The communication challenge Whereas PVC is the leading material in plastic pipe system applications: • A lot of incorrect or imprecise information is going around in the market regarding PVC and PVC pipe systems. • A great deal of effort has been made by the Plastic Pipe Industry over many years: – To steadily raise the quality of PVC pipe systems, – To address the sustainability challenge, – but the market has little knowledge about this, as market surveys regularly show. A crucial need to better inform the market has been recognized A condition for PVC pipe systems to keep running in the front TEPPFA Forum – 2015 8 PVC4Pipes Training & Presentation Packages PVC4Pipes’ answer has been based upon three key ideas 1. The sales forces of Plastic Pipe Manufacturers are the most direct and powerful medium to inform the market. 2. To be most efficient, these sales forces need: – to be properly informed and trained – to have the appropriate presentation tools to inform the market and develop the promotion of PVC pipe systems 3. The impact will be maximized if all competitors speak to the market as one voice, in the same consistent way. TEPPFA Forum – 2015 9 PVC4Pipes Training & Presentation Packages In practice, the PVC4Pipes initiative resulted in the development of several tool kits 1. A Package for Training Sales Forces of PVC Pipe manufacturers, mother document used to develop several derived tool kits: 2. A Training & Presentation Package for Distributors and Installers 3. A Presentation Package for Specifiers, Public Procurement Officers 4. A Presentation tool kit towards the Educational World The derived tool kits are simplified versions of the Training Package, made more attractive and adapted to the information needs of each target group. TEPPFA Forum – 2015 10 PVC4Pipes Training & Presentation Packages Key Objectives of these Training & Presentation Tool Kits • Allow the Sales Forces of PVC Pipe Manufacturers to: – Deliver in the market the same reliable, consistent and professional information about PVC material and PVC pipe solutions. – Provide technical answers for emotive & sensitive questions about PVC. – Have in hand a set of tool kits to easily carry out internal and external Training and Presentation sessions – Promote the continuous improvement in quality levels achieved along the PVC chain over the years. – Demonstrate how the PVC industry is environmentally aware and pro‐active in compliance with regulatory requirements. – Have their elements to promote PVC pipe systems without denigrating other plastics pipe systems. • A contribution to raising the image of PVC pipe systems in the market TEPPFA Forum – 2015 11 PVC4Pipes Training & Presentation Packages The Training Package for Sales Forces of Plastic Pipe manufacturers • This toolkit has already been presented in September 2012 at the Barcelona Plastic Pipe XVI Conference. • It is aiming at making it easy for the PVC pipe manufacturers to train their sales forces and to give them a set of clear reference data. • This Training Toolkit has been launched in 2013, translated into French, German, Spanish, Italian, Polish, Hungarian, Russian, Portuguese and is progressively handed over to National Associations for adaptation to the local market conditions and for circulation to their local member PVC pipe manufacturers. TEPPFA Forum – 2015 12 PVC4Pipes Training & Presentation Packages The Training/Presentation Package for Distributors and Installers • This tool kit will allow an easy training of the sales forces of distributors. • With this tool kit and once trained, the distributors will be able to easily organize in‐house seminars to inform their customers /installers about PVC pipe systems. • It will as well give them a set of clear reference data to answer questions from the market about PVC pipe systems. • Currently under development, will be launched during 2015. TEPPFA Forum – 2015 13 PVC4Pipes Training & Presentation Packages The Presentation Package for Specifiers • This tool kit will make it easy for PVC pipe manufacturers to organize external information seminars about PVC pipe systems for owners, specifiers, municipal engineers, public procurement officers etc. mainly in project context. • High technical level • Currently under development, will be launched during 2015. TEPPFA Forum – 2015 14 PVC4Pipes Training & Presentation Packages The Presentation tool kit towards the Educational World • This tool kit is derived from the above packages, with a more didactical orientation. • Key target groups: technical / engineering schools, Universities, professional training. • The aim is to give the young generation of future trade specialists a sound basis for an undistorted understanding about the reality and benefits of PVC pipe systems. • This tool kit will be developed in 2015 for a launch in 2016. TEPPFA Forum – 2015 15 PVC4Pipes Training & Presentation Packages Structure of the Training & Presentation Tool Kits A first part covering topics common to all applications 1. 2. General Overview Hot Topics (only in the Training Package for Pipe Manufacturers) Six sections covering the six majors application segments 3. 4. 5. 6. 7. 8. Sewage & Underground Drainage Fresh Water Soil & Waste Hot & Cold Water Rain Gutter Industrial TEPPFA Forum – 2015 16 PVC4Pipes Training & Presentation Packages TEPPFA Forum – 2015 17 PVC4Pipes Training & Presentation Packages TEPPFA Forum – 2015 18 PVC4Pipes Training & Presentation Packages TEPPFA Forum – 2015 19 PVC4Pipes Training & Presentation Packages TEPPFA Forum – 2015 20 PVC4Pipes Training & Presentation Packages TEPPFA Forum – 2015 21 PVC4Pipes Training & Presentation Packages TEPPFA Forum – 2015 22 PVC4Pipes Training & Presentation Packages TEPPFA Forum – 2015 23 PVC4Pipes Training & Presentation Packages TEPPFA Forum – 2015 24 PVC4Pipes Training & Presentation Packages TEPPFA Forum – 2015 25 PVC4Pipes Training & Presentation Packages TEPPFA Forum – 2015 26 PVC4Pipes Training & Presentation Packages TEPPFA Forum – 2015 27 PVC4Pipes Training & Presentation Packages TEPPFA Forum – 2015 28 PVC4Pipes Training & Presentation Packages TEPPFA Forum – 2015 29 PVC4Pipes Training & Presentation Packages TEPPFA Forum – 2015 30 PVC4Pipes Training & Presentation Packages TEPPFA Forum – 2015 31 PVC4Pipes Training & Presentation Packages TEPPFA Forum – 2015 32 PVC4Pipes Training & Presentation Packages TEPPFA Forum – 2015 33 PVC4Pipes Training & Presentation Packages • • • • A few words about PVC4Pipes Overview of Training & Presentation Packages Development, Roll out and Communication Conclusion TEPPFA Forum – 2015 34 PVC4Pipes Training & Presentation Packages Development of the Tool Kits • These tool kits have been developed centrally by PVC4Pipes with a team of about 10 industry experts • Initially with a European perspective • Each tool kit is adapted to : – the information needs and expectations of each selected target group (Pipe Manufacturers, Distributors/Installers, Specifiers / Public Procurement Officers, Educational World) – the specificities of each target country, with the input from the participating National Associations • It is planned that the content will be regularly refreshed and updated, as necessary. TEPPFA Forum – 2015 35 PVC4Pipes Training & Presentation Packages Roll Out Process • Done via the participating National Associations (NA) • The NA receives from PVC4Pipes a translated & validated national version • The NA is in charge of handing it over to its members ‐ PVC pipe manufacturers ‐ via ‘Train‐the‐Trainer’ sessions TEPPFA Forum – 2015 36 PVC4Pipes Training & Presentation Packages Outlook of the Communication Initiatives • The Training Package for Plastic Pipe Manufacturers is for internal use of the pipe manufacturers and creates communication opportunities mainly towards the pipe manufacturers. • The Training/Presentation Packages derived for Distributors/Installers, Specifiers/ Public Procurement Officers, as well as for the Educational World will provide a variety of opportunities to generate a coherent, neutral and well mastered communication in the market about PVC Pipe Systems. • Communication initiatives will be carried out in a coordinated way: – By PVC4Pipes to the global market. – By the National Associations to their respective national market, relayed by their members PVC pipe manufacturers. TEPPFA Forum – 2015 37 PVC4Pipes Training & Presentation Packages PVC4Pipes Key Communication Initiatives • To the global market • Website will be used to convey messages and allow downloading of the modules which are open for public use • PR actions in the international trade press media • At a later stage, development of a Tutorial, i.e. a ‘guided‐ learning’ tool of an ad hoc Training Package version which will be carried out on‐line and which will have a ‘test’ at the end, using multiple choice questions. TEPPFA Forum – 2015 38 PVC4Pipes Training & Presentation Packages National Associations Key Communication Initiatives • To the national market • The website of the National Association will be used to convey messages and allow downloading the modules open for public use • PR actions in the national trade press media • Communication to their members PVC pipe manufacturers, in particular to the cluster built up around the Trainers • Communication aimed at the Educational World through participation at conferences or multi‐plastic presentation sessions. TEPPFA Forum – 2015 39 PVC4Pipes Training & Presentation Packages • • • • A few words about PVC4Pipes Overview of Training & Presentation Packages Development, Roll out and Communication Conclusion TEPPFA Forum – 2015 40 PVC4Pipes Training & Presentation Packages Conclusions • The Training Package has received a very positive reaction from the PVC pipe manufacturers. • The Presentation Packages will be launched by the end of 2015. Consulted Distributors and Specifiers have been very interested by the contents. • The Presentation Package for the Educational World will be developed and launched in 2016. • The development of these Training and Presentation Packages has received the support of the VinylPlus organization. TEPPFA Forum – 2015 41 PVC4Pipes Training & Presentation Packages Access to the Training Tool Kit – Training Package for sales forces of PVC pipe manufacturers • Selected parts will be available from the PVC4Pipes web site www.pvc4pipes.com • Full access to the (content+ support+ training) requires to be a member of PVC4Pipes, directly or via the PVC pipe National Association – Presentation Tool kits for Distributors and Specifiers • Will be accessible on the PVC4Pipes website, with open access to the public, • Train‐the‐Trainer sessions and support will be organised, but submitted to the same access rule as above. TEPPFA Forum – 2015 42 PVC4Pipes Training & Presentation Packages Contact – PVC4Pipes ‐ Avenue Van Nieuwenhuyse 4/4, B‐1160 Brussels, Belgium – www.pvc4pipes.com – [email protected] Authors – Jean‐Francois Greiner, Steve Tan, Alastair Walmsley and a set of industry experts TEPPFA Forum – 2015 43 PVC4Pipes Training & Presentation Packages TEPPFA Forum – 2015 44