How much do Europeans value
biodiversity?
A choice experiment exercise to estimate the
“habitat and species maintenance” ecosystem service
Alessandra La Notte, Silvia Ferrini, Domenico Pisani,
Gaetano Grilli, Ioanna Grammatikopoulou, Sara Vallecillo,
Tomas Badura, Kerry Turner, Joachim Maes
2021
EUR 30953 EN
This publication is a Technical report by the Joint Research Centre (JRC), the European Commission’s science and knowledge service. It aims
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its frontiers or boundaries.
Contact information
Name: Alessandra La Notte
Email:
[email protected]
EU Science Hub
https://ec.europa.eu/jrc
JRC127797
EUR 30953 EN
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ISSN 1831-9424
doi:10.2760/927786
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ISSN 1018-5593
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How to cite this report: La Notte A., Ferrini S., Pisani D., Grilli G. Grammatikopoulou I., Badura T., Vallecillo S., Turner K., Maes J., How much
do Europeans value biodiversity? A choice experiment exercise to estimate the “habitat and species maintenance” ecosystem service, EUR
30953 EN, Publications Office of the European Union, Luxembourg, 2021, ISBN 978-92-76-46351-1, doi:10.2760/927786, JRC127797
Contents
Acknowledgements .................................................................................................................................................................................3
Abstract ........................................................................................................................................................................................................4
1. Introduction ........................................................................................................................................................................................5
1.1. Plural values and scale issues related to biodiversity............................................................................................7
2. From the questionnaire preparation to the focus groups and pilot case studies ................................................9
2.1. Definition of reference scenario and literature review ...................................................................................... 10
2.2. The first pilot test of biodiversity questionnaire .................................................................................................. 11
2.2.1.
2.2.2.
Section A: Description of the topic ................................................................................................................. 11
Section B: Stated preferences........................................................................................................................... 12
2.2.3.
Conclusions .............................................................................................................................................................. 13
2.3.1.
Phase 1 ....................................................................................................................................................................... 13
2.3. Focus Groups ......................................................................................................................................................................... 13
2.3.2.
Phase 2 ....................................................................................................................................................................... 14
2.3.3.
Phase 3 and conclusion ....................................................................................................................................... 15
2.4.1.
Sample structure and questionnaire structure ........................................................................................ 15
2.4.3.
First CE Pilot study conclusions ...................................................................................................................... 18
2.4. Pilot study of Choice Experiment questionnaire in a city.................................................................................. 15
2.4.2.
Results ........................................................................................................................................................................ 17
3. From questionnaire testing to the main survey: major outcomes and their meaning ................................... 19
3.1. Preliminary information on countries and samples ............................................................................................ 19
3.2. Socio-economic analysis based on the respondent profile ............................................................................... 21
3.3. Current knowledge and attitude................................................................................................................................... 22
3.4. Biodiversity management preferences: the Choice cards ................................................................................. 24
3.5. Biodiversity management preferences: perception and attitudes ................................................................ 27
3.6. Conclusions ............................................................................................................................................................................ 30
4. From the survey results to the monetary estimates ...................................................................................................... 31
4.1. The theoretical model underpinning the Choice cards ...................................................................................... 31
4.2. Results from the Choice cards ....................................................................................................................................... 33
4.3. The role of current land use characteristics ............................................................................................................ 34
4.4. From the four sampled countries to the 28 European countries ................................................................... 39
4.5. Estimated values for the maintenance of habitat and species ........................................................................ 41
5. Conclusions ....................................................................................................................................................................................... 43
References................................................................................................................................................................................................ 46
List of abbreviations and definitions ........................................................................................................................................... 49
List of figures .......................................................................................................................................................................................... 50
List of tables ............................................................................................................................................................................................ 51
Annexes ..................................................................................................................................................................................................... 52
1
Annex I. Biodiversity Governance initiatives at global level ...................................................................................... 53
Annex II. The questionnaire ...................................................................................................................................................... 55
SECTION 0 - SCREENING AND QUOTAS ........................................................................................................................................... 56
SECTION A – Description of the topic .............................................................................................................................................. 57
SECTION B – Attitude and perception ............................................................................................................................................. 60
SECTION C –PREFERENCES for AGRICULTURE POLICIES ............................................................................................................ 62
SECTION D – RESPONDENT PROFILE ................................................................................................................................................ 68
Annex III. sampling of countries.............................................................................................................................................. 70
2
Acknowledgements
The authors would like to acknowledge support from Laure Ledoux and Jakub Wejchert (DG Env), Veronika Vysna,
and Anton Steurer (ESTAT), Jesus Barreiro Hurle (JRC) for guidance and comments on earlier versions of the
survey questionnaire, Greti Lucaroni (Italian Ministry of the Environment) for supporting the organisation and
implementation of the focus groups, Valentina Di Gennaro (University of Siena) for supporting the field work and
questionnaire revisions, Agnese Fanciulli for contributing her art to the questionnaire and report, and
SurveyEngine for supporting the technical administration of the online stated preference survey. The initial
version of the questionnaire was tested and revised with the support of the MSc students of the University of
Siena, degree in Economics of Environment and Sustainability.
Authors
Alessandra La Notte1
Silvia Ferrini2,3
Domenico Pisani4
Gaetano Grilli3
Ioanna Grammatikopoulou1
Tomas Badura3
Sara Vallecillo1
Kerry Turner3
Joachim Maes6
1
European Commission - Joint Research Centre, Italy
2
University of Siena, Italy
3
Centre for Social and Economic Research on the Global Environment, University of East Anglia, UK
4
University of Foggia, Italy
6
European Commission - DG REGIO, Belgium
3
Abstract
Biodiversity is an intangible asset essential for ecosystem function and human wellbeing. The European Union is
at the forefront of biodiversity management and policy implementation and has set ambitious strategies to
better protect biodiversity and lead achievement of global biodiversity goals. However, biodiversity management
entails balancing a range of economic and social trade-offs. A deeper understanding of society’s perception
towards biodiversity, the values attached to it, and the heterogeneity around preferences for biodiversity
protection and habitat maintenance is key to inform future European strategies. This report provides Europeanlevel spatially explicit estimates of biodiversity non-use value applicable in the decision-making processes and
appreciates the hidden contribution of habitat and species maintenance to human wellbeing. A stated
preference survey with the choice experiment was conducted in four European countries that were selected to
represent a range of diverse environmental and social contexts. A European map of biodiversity values is
produced via value transfer techniques. The stated preference survey involved trade-offs between improved,
maintained, or deteriorated agricultural practices (from agroforestry to monoculture) farm size interventions,
chemical use intensity, biodiversity levels and annual costs. Results reveal heterogeneity in preferences across
space and social groups, but biodiversity is persistently a key characteristic affecting public perception of land
management practices. The average monetary value attached to habitat and species maintenance estimated as
willingness to pay from the stated preference study varies from Euro 28 to 276 per year per family and reflects
the current uneven conditions of European natural environment as well as attitudes and policies in support of
biodiversity protection. Overall, our results suggest that strengthening habitat and species maintenance policy is
considered a necessity by the public. In fact, considering the aggregated amount Europeans are prepared to pay
annually (30 billion Euros) for biodiversity, we can anticipate that the Post-2020 Biodiversity policy committed
to an annual budget of 20 billion Euros would likely find public support. However, regional diversity need to be
fully reflected in effective and fair policy interventions.
4
1. Introduction
The first step in protecting biodiversity dates back to 1992. The Convention on Biological Diversity was adopted
during the United Nations Conference on Environment and Development held in Rio de Janeiro, together with
the Convention on Climate Change and the Convention against desertification. The Convention on Biological
Diversity (CBD), adopted in Nairobi (Kenya) in May 1992, now has extensive participation with 196 contributing
countries (United States is the big missing player). The signatory countries have committed to protect biodiversity
in their territories, to promote adequate measures to access and use biodiversity in developing countries. The
follow-up global level initiatives on Biodiversity (ref. Annex I) underpin and promote directives and strategies
that eventually took place in Europe.
The European Union (EU) has two key instruments to safeguard biodiversity: the Habitats Directive (92/43 / EEC)
and the Birds Directive (79/409 / EEC), together with the creation of the European Network "Nature 2000”, the
largest collection of protected areas in the world. In May 2011 the EU adopted the Strategy for Biodiversity until
2020. The aim was to strengthen the EU contribution to the mitigation of and/or halting biodiversity loss. The
Biodiversity Strategy 2011-2020 included six objectives focused on the root causes of biodiversity loss and aimed
at reducing the main pressures on nature and ecosystem services to restore and enhance species and habitats
at risk.
The objectives of the Biodiversity Strategy were:
1.
Full implementation of the Habitats and Birds Directives, to prevent and protect habitats and species
losses in order to achieve a significant and quantifiable improvement in their status.
2.
Restoration and maintenance of ecosystems and related services, enhancing ecosystems and services
through green infrastructure and restoring at least 15% of degraded ecosystems.
3.
Increasing the contribution of agriculture and forestry to the maintenance of biodiversity through more
sustainable practices and management.
4.
Ensuring the sustainable exploitation of fishery resources, through the achievement of a population
distribution by age and size indicative of a stock in good condition; through fisheries management that
does not have significant negative effects on other stocks, species and ecosystems, with the aim of
achieving a satisfactory environmental status by 2020.
5.
Combating invasive alien species, identifying and ranking them in order of priority. Then by eliminating
them and managing the vectors to prevent the introduction and settlement of new species.
6.
Contribute to avoiding the loss of biodiversity worldwide.
An initial evaluation of the EU Biodiversity Strategy delivers mixed outcomes. There have been some
improvements in the protection and restoration of species and habitats, in the conservation of ecosystems and
in efforts to keep Europe's seas healthy (Dickie et al 2017). However, according to the report "State of Nature in
the EU", published in October 2020 by the European Environment Agency (EEA), Europe has failed to fully achieve
the objectives set by the Biodiversity Strategy. The EEA report concludes that despite the positive efforts made,
biodiversity continues to decline , with deteriorating trends being experienced in most European Member States
(MSs). Most habitats (81%) and protected species (over 60%) are at risk, or in less-than-ideal condition due to
overexploitation and unsustainable management practices.
Agriculture and forestry land are recognized as pivot in protecting and restoring biodiversity as together they
represent more than two thirds of the entire territorial area of the EU. However, only 8% of agricultural habitats
are assessed as improving, while 45% are assessed as deteriorating. 67% of agricultural habitats are completely
dependent on agricultural management and 37% of the partially dependent habitats are rated as "bad" quality.
The forest areas (60% temperate and 25% Mediterranean) have fared better. The EEA 2020 report reveals that
only 31% of them have poor conservation status, although different forest management plans exist in member
states, and the Boreal Forest is in a less favourable condition than the Mediterranean. The need to guarantee
sustainable agricultural land uses and biodiversity protection, was reinforced by the European Parliament in
December 2019 during the launch of the "European Green Deal" (EGD).
The EGD promotes an efficient and sustainable growth strategy that aims to combat climate change and protect
the environment, with the final aim to improve people's well-being and make Europe climate neutral by 2050.
5
The climate policy ambitions of EU leaders are meant to transform the political climate commitments into a legal
obligation system and a set of investment incentives for reducing climate impacts. Along with climate protection,
the protection of humans, animals and plants from pollution will be also achieved through the “Farm to Fork”
strategy. This aims to reduce drastically the agricultural inputs that cause environmental pollution (fertilizers,
pesticides, etc) as these are driver of biodiversity losses and possibly climate changes. Finally, the EGD would
support companies to become world leaders in clean products and technologies guided by an inclusive and fair
ethos. One of the EGD pillars is focused on biodiversity and in May 2020, the European Commission adopted the
new "Biodiversity Strategy for 2030" which represents a long-term, global, systemic plan to safeguard nature and
reverse the trend towards ecosystems degradation.
The main elements of the EU Biodiversity Strategy for 2030 are:
To establish more binding targets that include stricter forest protection
To enhance the network of protected areas both on land and at sea with rigorous protection for areas
with very high biodiversity and climatic value. Specifically, create protected areas for at least: 30% of
the land area in Europe; and 30% of the seas;
To restore degraded terrestrial and marine ecosystems, by at least 30%, through a series of concrete
commitments and actions and their sustainable management. The key factors of recovery include:
- An increase in organic farming;
- The arrest and reversal of the decline of pollinators;
- The reduction of the use and harmfulness of pesticides by 50%;
- The restoration of 25,000 kilometres of rivers;
- The planting of at least three billion trees by 2030.
The ambition to better protect biodiversity seems well set in the new European strategies, and a number of
measures (e.g. improve knowledge, finance and investment, sustainable public and corporate decision making)
have been suggested to prompt green growth. The EU has committed to the release of 20 billion euros annually
(through EU and national funds) for biodiversity protection with the aim of becoming a world leader for
biodiversity enhancement. Furthermore, a significant part (25%) of the EU budget for climate action will be
invested in biodiversity and nature-based solutions.
The EU seems to stand ready to lead by example, with the adoption of the ambitious global biodiversity goals
defined by the Convention on Biological Diversity. However, regulations relating to biodiversity maintenance and
sustainability are fragmented. Member states are often faced with contradictory requirements, for example, the
promotion of the post 2020 Common Agriculture Policy (Sumrada et al 2020). Montini and Volpe (2017) argue
that the current regulatory system is not ecologically focused enough, and the EU sustainability ambitions could
not be achieved if the tension between the need to promote functioning private markets and the collective
protection of common goods are not fundamentally revised. Beckman et al (2021) are also concerned over the
possible impact of the Farm to Fork strategy which could significantly reduce the agriculture production capacity
of EU and impose significant economic costs to society. Finally, the protection of biodiversity is highly sensitive
to local and social characteristics and a bottom-up approach is desirable to accommodate stakeholder needs and
ambitious. This is argued by Armitage et al (2020) who support a community-centred management inspired by
the work of Elinor Ostrom, but this, again, supports a systemic switch from global international competitive
markets to local participatory and self-organised systems.
In this context, it becomes important to investigate (i) what is society’s perception of biodiversity and does this
further endorse government actions, and (ii) how much do people value biodiversity and (iii) how heterogeneous
are the preferences on biodiversity protection and habitat maintenance. To address the first of these two tasks,
the European Commission assigned a series of surveys on “Attitudes towards biodiversity” 1 . The Flash
Eurobarometer, i.e. ad hoc thematic telephone interviews, is a trend survey that took place in 2007, 2010 and
2013 in the EU 28 member states (MS).
Eurobarometer surveys asked EU citizens to clarify how familiar they are with the term biodiversity and with the
concept of biodiversity loss, by investigating:
•
The level to which EU citizens feel informed about biodiversity issues;
•
1
Europeans’ perceptions of the major threats to biodiversity;
Ref. https://data.europa.eu/data/datasets/s1103_379?locale=en
6
•
Perceptions of the seriousness of biodiversity loss at domestic, European and global levels;
•
Awareness of the Natura 2000 network and perceptions of the most important roles of nature
protection areas;
•
Views on whether preserving biodiversity is important, and what measures the EU and individuals
can take to prevent the loss of biodiversity.
The outcomes of the most recent survey (the one undertaken in 2013) show that:
•
familiarity with the term “biodiversity” has increased in 18 Member States compared with the
previous survey in 2010, but slightly more than half of Europeans (54%) feel that they are not well
informed about biodiversity loss;
•
across the EU, some of the most acknowledged threats for biodiversity are: pollution of air and
water (96%): intensive farming, deforestation and over-fishing (94%); and conversion of natural
areas to other uses (91%);
•
about 86% of respondents believe that biodiversity loss is a problem in their own country, 88% that
it is a problem in Europe, 94% that it is a global problem;
•
In terms of nature protection areas such as Natura 2000, a significant majority of Europeans
(ranging from 99% to 83%) believe that their role in preventing the destruction of valuable areas on
land and at sea is important;
•
97% of Europeans agree that it is important to halt biodiversity loss because it is a moral obligation
and 93% because our well-being and quality of life is based upon biodiversity. Between 87% and
75% of respondents are concerned about the economic impacts of the loss of biodiversity. 92%
agree that more financial resources should be allocated for nature protection, and 72% that
financial rewards should be allocated to the primary sector to consider biodiversity in their
management practices.
The availability of financial resources/funding streams does also play an increasing important role in people’s
perception. With respect to Eurobarometer surveys, this report expands the range of questions investigating
more fully (i) the public’s perception of biodiversity, but also (ii) how much people value biodiversity in monetary
terms, to concretely understand the order of financial magnitude that should be foreseen if we are to sustainably
manage and protect biodiversity.
1.1. Plural values and scale issues related to biodiversity.
So there are clearly a range of underlying human motivations connected to biodiversity
conservation/management. A number of different dimensions of nature-based/biodiversity value can therefore
in principle be discerned and evaluated in different ways: in monetary terms via accounting prices (market
exchange value/simulated exchange values), and via economic welfare measures which have been aggregated
into so-called total economic value (TEV). TEV encompasses both use and non-use values based on a number of
motivations including among others bequests to the future (Pearce and Turner 1991)); in biophysical and
geochemical terms via natural science; and in often more qualitative non-monetary terms via socio-cultural and
similar methods. Each of these value dimensions has validity in its own domain (Turner et al 2003). But the key
point is the plurality of the values associated with nature/biodiversity.
Economists have undertaken so-called welfare valuations based on consumer preferences (either revealed
through actions in competitive markets or expressed via in person /online surveys) (Freeman 1993). Non-use
values have to be addressed via the expressed preference method which looks to elicit ‘willingness-to-pay’ from
survey respondents and includes contingent valuation (CV)/choice experiments (CE) techniques. There are also
some hybrid methods, mixing CE/CV with deliberative processes involving stakeholders and related networks,
and CE/CV together with Q methodology (Hamson et al 2021). At the other end of the valuation methods
spectrum come non-monetary quantitative and qualitative methods which include among others, subjective
wellbeing measures, in-depth discussion groups, citizens juries, focus groups and semi-structured surveys,
participatory mapping GIS (Kenter 2016).
7
Any investigation of biodiversity value also needs to contain an appreciation of ecosystem-level scales, including
landscapes and seascapes, alongside value plurality. Since biodiversity represents all the different components
of the system essential for the ecological processes underpinning ecosystem service supply, it can be considered
to have infrastructure or ‘glue’ value. Total system value is therefore always greater than total economic value
Turner et al (2003). IPBES (2019) seems to have captured, via its Nature’s Contribution to People (NCP), this same
concept of value in its ‘habitat creation and maintenance’ heading (Diaz et al 2018). There are two further related
notions of value associated with biodiversity, option value and insurance value.
Option value is the satisfaction that an individual derives from ensuring that an ecosystem service(s) is available
for future use, given that the future availability of the benefit is uncertain. While an ecosystem’s insurance value
is related to its ability to continue the supply of ecosystem services even under a degree of stress from forces
such as floods/storms and others (Barmgartner and Strunz 2014).
In this report, we utilise a stated preference survey with the Choice Experiment approach to address the task of
determining the non-use monetary value of biodiversity. The following chapters describe the steps of the Choice
Experiment: from the construction of the questionnaire to the pilot case studies (chapter 2), through to the
questionnaire testing to the real survey (chapter 3) and on to the survey outcomes and the monetary valuation.
8
2. From the questionnaire preparation to the focus groups and pilot case studies
The aim of this study is to deter discern European opinions on biodiversity protection policies, and on biodiversity
loss perception. Choice experiments (CE) are survey-based methods of the stated preference family. The CEs rely
on the intercept of neoclassical consumer theory (e.g. utility maximization), statistical experimental design
theory and econometric discrete choice analysis for data interpretation. The theory of comparative judgement
in economics was proposed by Thurstone in 1927 and in nearly 100 years, the application of choice modelling
has expanded to multiple sectors and disciplines (Haghani et al 2021).
CEs assume that respondents compare alternative policies in each question and select the option that provides
the highest utility. From the analysis of these responses the researchers can reveal the trade-offs across features
of the alternative policies. CEs require the researcher to design the experiment in advance by assigning levels to
the attributes describing the alternatives which respondents are asked to choose from. Attribute levels are
assigned to the different alternatives following an experimental design (ED) (Hoyos et al., 2010). Conceptually,
EDs may be viewed as the systematic arrangement in matrices of the values that researchers use to describe the
attributes representing the alternative projects that will be compared in hypothetical choice sets. In other words,
the attributes are matched to build up different possible combinations, with each combination describing a
different possible sustainable tourism project. How analysts allocate levels within the different combinations
may play a big part in whether or not an independent assessment of each attribute’s contribution to the choices
observed can be determined (Rose and Bliemer, 2009). ED theory makes use of various criteria to evaluate the
outcome of this level combination process (Ferrini and Scarpa, 2007; Scarpa and Rose, 2008).
A CE questionnaire was designed in order to assess the key intervention options valued by respondents and to
derive willingness to pay values for supporting biodiversity management strategies. A CE involves the generation
of a set of credible valuation scenarios where environmental changes occur. These valuation scenarios are
presented to respondents in a survey in which they are guided through the generated set of scenarios and usually
asked to choose the one they prefer or value the most. The environmental changes involved in the valuation
scenarios need to be described by a combination of a number of characteristics or attributes. These attributes
are combined following predefined statistical rules of experimental design and are then organized in so-called
choice cards. Respondents are (usually repeatedly) asked to choose from a limited number of possible valuation
scenarios relating to how the environmental change might happen. These options vary in the selected attributes
in each of the choice cards. Respondents’ choices between alternative valuation scenarios will allow the analyst
to uncover individual trade-offs between key attributes of biodiversity protection strategies. It is standard
practice to also offer a status quo option of no change. The definition of the change and the questionnaire are
critical for the validity of results and as a consequence, a set of steps are necessary before the main survey can
be launched. Figure 2.1 reports the steps that should occur when undertaking a CE.
Figure 2.1. Steps for the Choice Experiment study
9
The questionnaire is the backbone of the CE, in fact it determines what people value and thus it is crucial to
design a process by which both respondents and researchers reach a common understanding of the topic and
the methods used. It is important therefore to describe the questionnaire design and its evolution throughout
focus group and pilot exercises. This next chapter describes what underpins the final version of the
questionnaire.
2.1. Definition of reference scenario and literature review
The first step before the creation of any CE questionnaire is the definition of the reference scenario, which is the
state of the environment today. In our case study the characterization of the reference scenario posed two main
issues. The first concerns the ease of perception, i.e. to find a way to introduce, in a understandable format, a
complex theme like biodiversity and its protection. The second issue is to find a proxy of the biodiversity from
which to estimate the economic value.
The starting point was the study by Vallecillo et al. (2016) “A habitat quality indicator for common birds in Europe
based on species distribution models”. The study, in support of the EU 2020 Biodiversity Strategy, describes the
biodiversity loss problem using as a proxy the presence of some bird species in Europe. The research developed
several indicators of the bird species in the countryside and forest areas. Moreover, it demonstrated, based on
an ecological rule that regulates the living being relationships, that the birds’ absence indicates a low level of
biodiversity. To overcome the complexity of the problem, the biodiversity concept is explained through the
simple notion of a food chain. The food chain concept illustrates a straightforward picture of the relationship
between the cause and effect of biodiversity loss.
The food chain concept offers an easy way to explain the presence and richness of species. The presence of
habitats able to support species is the other element used to simplify the complex notion of biodiversity. The
probability that habitats are in a favourable conservation status can depend on positive and negative drivers of
biodiversity change. Positive drivers of biodiversity are the location of Natura 2000 sites and the network of
green infrastructure. Negative drivers or pressures are the transition of land for development and agriculture,
nitrogen enrichment, air pollution, but also management practises such as drainage or abandonment of
traditional agricultural practises (Maes, 2013).
From the biophysical perspective, these drivers of change become the key to displaying options for choices, and
to link each combination of choices with a different scenario of the food chain. When moving from the
biophysical perspective to the monetary valuation, we consider a rich literature review on this topic.
Among all reviewed papers, we would like to specifically report:
-
Liekens et al. (2013): “Developing a value function for nature development and land use policy in
Flanders, Belgium”. This paper aims to provide a generic monetary value function to assess the public
benefits of amenity, recreation and biodiversity values associated with land use changes from
agricultural land to different types of nature. In the choice experiment, respondents were asked to
choose between different nature development scenarios, described in terms of their ecological quality
(nature type, species richness) and a set of spatial characteristics, including, size, accessibility, adjacent
land use and distance to the respondents’ residence;
-
Home et al. (2014): “Public preferences for ecosystem-enhancing elements in agricultural landscapes in
the Swiss lowlands”. This study aims to assess the attitudes of the public in Switzerland to ecosystem
connectivity measures in rural areas, known as ecological compensation areas, and measuring whether
attitudes could be influenced by the provision of ecological information. A choice experiment was
conducted using manipulated photographs of typical farmland, with various habitat elements added to
an ‘empty’ agricultural landscape;
-
Badura et al (2020): “Using individualised choice maps to capture the spatial dimensions of value within
choice experiments.” This study assesses the willingness to pay of British’ people in supporting low
intensity agriculture initiatives either reforestation projects or environmentally friendly agriculture. The
paper captures the value of biodiversity using bird indicators as a proxy;
-
Grilli et al (2021): “The role of choice experiments in natural capital accounting approaches: fast track
versus simulated exchange value in the Deben Estuary saltmarshes”. This study aims to assess the use
of choice experiments in natural capital approaches at the local scale, focussing on the valuation of a
10
saltmarsh area in England. In the choice experiment, policy interventions restoring the saltmarsh area,
were described through attributes including biodiversity protection which was proxied by the number
of returning bird species in the area.
To build the CE questionnaire several consultations and pilot tests were conducted. At each step, the survey was
modified and improved using experts’ feedback, literature review and pilot results. This information is important
to explain the work and reasoning behind the final questionnaire and to explain its foundation pillars. in
subsequent sub-sections we summarize what people highlighted (during focus groups and pilot tests) as the main
issues and misunderstandings related to the previous versions of the questionnaire. Focus groups and pilots are
listed in chronological order and described below.
2.2. The first pilot test of biodiversity questionnaire
The objectives of this first pilot test were to (i) verify the understanding of various descriptive sections included
in the questionnaire and (ii) identify the attributes and levels of the environmental change scenarios. The pilot
was conducted face-to-face at the end of January, in Molfetta, a city near Bari, in southern Italy. The sample
consisted of 20 people, with different socio-economic characteristics. The average age of the sample was 45.5
years, while the average level of education was a high school diploma. As for the employment status, more than
50% of the sample had a full-time job. The average annual household income level was 10 to 30 thousand Euro.
Next we summarise the pilot process section by section.
2.2.1. Section A: Description of the topic
At the beginning of this section there is a description of land use change over time in Europe and its related
causes. This text helps to introduce the biodiversity concept and its loss and helps interviewees to understand
the subject of the questionnaire and to provide some basic knowledge on the main key concepts. At the end of
the questionnaire there are some general questions to investigate the perception and knowledge of the
respondents’ sample about these topics, such as questions about “biodiversity definition”, “food chain” and “the
biodiversity loss’s causes”.
Many people expressed curiosity about the theme, and they stated that the description part was clear. Some
concern was expressed related to the use of the language in the questions: some words needed to be either
changed or better explained. Terms such as “alien species” and “intensive agriculture” needed a better
description. This prompted us to revise particular questions by simplifying the language.
A specific section of the questionnaire explains the meaning of biodiversity loss and its consequences. To explain
and underline the importance of biodiversity the questionnaire uses the food chain concept. Some pictures and
short descriptions explain the concept. Figure 2.2 shows a sample of used pictures.
Figure 2.2. Sample of the figures reported in the first pilot survey
11
The attention of all the respondents was engaged by these images, and we received positive feedback about the
chosen graphics. One general comment is worthwhile reporting: “this section describes a complex concept in an
elementary way”. Some questions investigated the biodiversity situation in a respondent’s city. Nobody raised
issues in terms of understanding; however, there was some discussion about the terminology. For example, a
question asked respondents to express their satisfaction level for current biodiversity levels in their city. One
respondent suggested that it is difficult to be satisfied with biodiversity; and the question’s wording was changes
to: “how do you think the biodiversity situation is in your city?”. Another example of rewording concerns the
question showing a list of possible drivers of biodiversity loss. Respondents who answered: “I don’t know”
suggested to add another option “I don’t have enough elements to judge”.
2.2.2. Section B: Stated preferences
This section opens by presenting the reference scenario (or status quo) of biodiversity in Europe, and specifically
the biodiversity rate loss in Italy and possible future consequences. This description seemed to surprise
respondents who were not expecting such negative consequences due to biodiversity loss. Then, the
questionnaire proposes a specific task for respondents that is not included in the final version of the CE
questionnaire. A list of actions to protect biodiversity is presented to respondents and Table 2.1 reports the most
popular ranked options. Subsequently respondents reported their maximum willingness to pay for the first two
actions previously chosen.
Table 2.1. Ranking of actions and average WTP.
Sub-Table 1
Sub-Table 2
Action
Score
(1=best, 5worst)
Average
Willingness
to Pay (€/y)
Action
Score
(1=best,
worst)
Waste reduction close to
natural habitats (e.g., plastic
waste removal).
2.15
23.00
Conversion of intensive
agricultural areas in
forests
2.10
17.00
Encourage the controls in
agricultural and forest area to
reduce the illicit agriculture
actions such as trees cut.
2.30
20.50
Increase of protected
areas (e.g., Parks).
1.60
23.60
Responsible forest management
(e.g., plant more than you cut).
2.40
16.05
Encourage the wood firms
to reduce the number of
trees cut.
2.30
2.50
Conversion of intensive
agricultural areas in traditional
agricultural areas.
3.15
7.50
Average
16.76
Average
Sub-Table 3
Action
Encourage checks on the
correct use of pesticides and
insecticides by farmers.
Control on emissions of
polluting substances to protect
water quality.
Average
Score
(1=best,
worst)
1.60
1.40
Average
5- Willingness to
Pay (€/y)
14.37
Sub-Table 4
5-
Average
Willingness
to Pay (€/y)
Action
Score
(1=best,
worst)
21.50
Reduction in the use of
pollutants that are
discharged into the water
by industries
1.05
12
26.15
Compensation due to the
imposition of a reduced
use of pesticides and
insecticides on farmers
1.95
14.05
23.82
Average
12
Average
5- Willingness to
Pay (€/y)
13.02
Results show that in sub-table 1 (Table 2.1) the preferred action was “waste reduction”. A sensible explanation
could be that in the last 3 years the mass media has highlighted and debated the danger of plastic waste in the
environment. The preferred action in sub-table 2 (Table 2.1) is the increase of protected areas. In sub-table 3
(Table 2.1) there is no clear indication of preferred actions, while in sub-table 4 (Table 2.1) the action concerning
the reduction of pesticides was preferred.
Sub-table 1 presented the highest WTP compared to the others. This result can probably be justified by people’s
perception of the likely effectiveness of actions. In fact, by reading ex-post respondents’ comments, they
perceived the actions in the sub-table 1 and 3 to be more effective than the actions in sub-table 2 and 4. A final
comment was on biodiversity governance as action in sub-table 2 and 4 needs to be managed national authorities
rather than individuals.
2.2.3. Conclusions
In summary, the degree of understanding on general topics was satisfactory, 55% of the sample declared that
the questionnaire was fully understandable, while 35% of the sample stated it was clear enough, On the other
hand, there were some negative comments concerning the use of some “difficult” words, which are taken for
granted by experts, but are not clear for non-experts, and some response options were judged to be too vague.
This first test clearly shows that there is a need to (i) use concepts that people can readily understand and to
(ii) propose actions that people perceive as generating concrete outcomes.
2.3. Focus Groups
Focus groups took place at the JRC on the 8th and 9th of March 2018 to define attributes and their respective
levels, required for the construction of the Choice Card and to verify the clarity of questionnaire wording. Two
separate focus groups were conducted: the adopted procedure was the same but the characteristics of
participants were different. In the first focus group day, a group of “non experts” was invited, while the second
focus group represented the “expert group”. The definition of expertise is based on participants’ work
experience, i.e. biologists and ecologists.
The focus groups were led by two moderators who organised the whole exercise into three phases:
in Phase 1 two questions were addressed: the first question lists examples of different drivers of
biodiversity loss and asks group members to add other biodiversity loss drivers; the second question
asks members to list some effective policies to prevent biodiversity loss;
in Phase 2 participants were asked to describe some actions to apply the policies chosen in the previous
phase;
in Phase 3 a draft version of the questionnaire was given to participants, reporting general questions
about biodiversity and environmental quality.
Focus group protocol requires that respondents are asked to answer questions step by step, and to discuss within
group after each phase. During the breakout sessions, respondents exchanged points of view, about the issue
and about ideas for possible solutions. To facilitate brainstorming about different thoughts, the moderators
tracked the different suggestions on posters (Figure 2.2) and on audio records. The final goal of the group was
to design policy options to stop biodiversity loss.
Results of the two focus groups could be analysed separately, however during the preliminary analysis many
similarities were recorded and are described in the following sub sections.
2.3.1. Phase 1
During this phase, a first question asked for possible drivers of biodiversity loss in addition to those reported in
Table 2.2.
13
Table 2.2. Drivers of Biodiversity Loss questioned during the Focus Groups.
Drivers
Examples
Land Use
Proportion of artificial land, arable land, pasture, road
density
Modification of the hydrogeological cycle,
abandonment of pastoral system
Pollution
Fertilizers
Invasive species
Invasion by alien species
Protected areas and Green infrastructures
Proportion of protected areas and green infrastructure
The only added drivers were climate change and intensive land use. A first conclusion could be that the drivers
already reported in the preliminary questionnaire were generally correct.
A second question asked participants to suggest policies able to stop biodiversity loss. Popular policies identified
by expert and non-expert respondents were (i) the Common Agricultural Policy (CAP) because it determines land
use practices and planning in terms of connectivity, (ii) nature-based solutions to facilitate ecological connectivity
and avoid/reduce landscape fragmentation, and (iii) mainstreaming nature conservation policy alongside
traditional agriculture practice. Specifically, land use practices refer to the intensity of land exploitation, with
particular attention to agricultural areas for controlling and regulating pesticides use; connectivity and green
infrastructures that support and eventually harmonize the coexistence of “natural” and “human/artificial” areas..
2.3.2. Phase 2
Based on the results of Phase 1, I.e. that the policy chosen to avoid biodiversity loss was the “land use” and
“land management” option, In Phase 2 respondents were asked for concrete actions to implement the main
policy. The suggested policies ranged from long term (i.e. to improve the citizens’ education and awareness) to
medium and short term actions (to define and monitor environmental quality targets). In the medium- and shortterm policies, categories, the suggested concrete actions were: pesticide reduction, pollution reduction,
monoculture reduction, deforestation reduction, alien species reduction, ecological corridor creation, and higher
taxation on pesticide use.
Figure 2.3. List of policies and actions suggested throughout the discussion
14
Although all proposed actions can have an effect on biodiversity protection, some of them were weaker in terms
of feasibility and effectiveness. Based on the outcomes of the first pilot test and focus groups, the actions actually
selected to establish the attributes in the final version of the questionnaire related to pesticide reduction,
landscape variety underpinned by ecological connectivity, size, and costs.
2.3.3. Phase 3 and conclusion
In Phase 3 the draft version of the questionnaire was proposed to respondents as an additional validation test
before the pilot survey was to be further tested with the public. The outcomes generally confirmed the results
obtained with the first test pilot. The questionnaire is clear and simple to understand. In the light of the focus
groups activities a Choice card with the attributes and their levels was able to be constructed.
2.4. Pilot study of Choice Experiment questionnaire in a city
The objective of the CE pilot study was mainly to test the questionnaire used by JRC to collect the willingness to
pay for the habitat and species maintenance final survey, and to validate the effectiveness of the choice card
attributes and their levels. Therefore, the main elements described in this subsection are: the sample
characteristics, the questionnaire structure, and the econometrics results.
2.4.1. Sample structure and questionnaire structure
The survey was conducted face-to-face at the end of May 2018, in Molfetta, a city in the South of Italy, with
56.000 residents, of which 86 were the sample in the CE pilot. Table 2.3 provides an overview of the descriptive
summary statistics of the sample along with the aggregate characteristics of the Italian population extracted
from the 2017 census.
Table 2.3. Socio-economic characteristics of respondents.
Average
Standard Deviation
Sex
45.35% M – 54.65% F
-
Age
49.1
15.71
45
€ 36,162.79
18,545.25
€ 29,988
5.81% Elementary school;
9.30% Middle school;
38.38% High school diploma;
41.86% University degree;
4.65% Post graduate training.
-
18% Elementary school;
32% Middle school;
36% High school diploma;
13% University or Post
graduate training.
3.18
1.10
Income
Education level
Households (HH) size
Istat data 2017
The questionnaire is divided into four sections: Section A – Context description: description of biodiversity
situation and the causes of loss; Section B – Agricultural policy preferences: CE questions; Section C – Pro
environment behaviours: to derive the relationship between the respondent and the environment; Section D –
socio-economic characteristics. Table 2.4 reports the attributes and the attribute levels used in Choice card for
this second pilot exercise.
15
Table 2.4. Choice card attributes and levels used in the pilot.
Levels
Attribute
Reduction in pesticide use: variation in the
pesticide use
No change;
50% reduction;
Banned chemicals.
Biodiversity level: biodiversity (diversity of
wildlife and plants) relative to today’s situation
(it is explained in the questionnaire description)
Low;
Medium;
High.
Size: size of farming land where the change can
occur
Small (14 hectare as 20 football pitches);
Medium (40 hectare as 60 football pitches);
Large (100 hectare as 150 football pitches).
Distance: represent the distance to your house
where the described changes might occur
10 km
20km
50 km
100 km
200 km
Cost: in terms of annual contribution (through
taxation) towards agri-environmental scheme
€ 50
€ 75
€ 100
€ 150
€ 200
Land use: the land use type
Woodland
Park
Organic farming
Attribute levels were combined using a D-efficient main-effects experimental design that was derived with the
NGENE software. The number of choice cards obtained after combining the attribute levels was 24, which were
divided into four blocks: six choice cards were shown to each respondent, with each choice card consisting of
two possible biodiversity protection policy options ad a status quo option. Figure 2.4 shows an example of choice
card used in this pilot survey.
Figure 2.4. First CE pilot survey Choice card example
16
2.4.2. Results
Different multinomial/conditional logit (MNL) models were implemented to analyse different variables.
However, this section focuses only on MNL model results. Table 2.4 reports model coefficients that can be
interpreted only for their signs and significance. This model includes socioeconomic variables as interaction
terms with the “sq”, i.e. status quo option (Table 2.5).
Table 2.5. First CE pilot MNL model results.
Coefficient name
Coefficient estimate
Z – value
Significance
Cost
-0.0105499
-4.7796
***
Biodiversity
0.2785949
2.3026
*
Size
0.2393947
2.1570
*
Pesticide reduction
1.3662017
9.5128
***
Distance
-0.0063652
-4.1770
***
Woodland
0.3608597
1.5463
Organic farming
0.7638142
3.1725
**
Status quo (sq) option
-2.9531425
-2.7700
**
Sq*income_low
1.8566849
2.8308
**
Sq*income_high
0.0974076
0.2578
Sq*education_low
2.3466160
4.1647
Sq*education_mid
0.4084658
1.2012
Sq*nucleo
-0.0708314
-0.4608
Sq*HHinc_mid
3.7132817
4.3659
***
Sq*HHinc_high
1.9922605
2.5611
*
0 ***
0.001 **
0.05 *
Significance
Log-likelihood
***
-350.17
As showed in Table 2.5, the variables “cost” and “distance” have a negative and statistical ly significant effect on
the probability to choose to support policies that protect biodiversity. The variables “organic farming”,
“biodiversity”, “pesticide reduction” and “size” have a positive and statistically significant sign, implying that
organic farming or farming which protects biodiversity or reduces pesticide use and occupies larger plots of land,
increase the probability of favouring biodiversity protection policies. The “sq” represents respondents’
willingness to change the current agriculture situation and it is significant and negative. With the interaction of
“sq”, and the socio-economic variables: low education “sq*education_low”, medium household income
17
contribution “sq*HHinc_mid” and high household income contribution “sq*HHinc_high”, we can capture the
heterogeneity of preferences.
Results reveal that education level explains the probability of supporting biodiversity protection policies. A
respondent characterized by low education level (middle school diploma) has a higher probability of choosing
the “sq” compared to a respondent with a higher level of education (degree or postgraduate training).
Respondents with medium income have a higher probability to prefer the current farming system in favour of
biodiversity protection policies.
Table 2.6. First CE pilot willingness to pay results.
WTP estimation (€/person/year)
WTP for biodiversity improvement
26.41
WTP for pesticide reduction
129.05
WTP for woodland creation
34.21
WTP for developing organic farming
72.4
2.4.3. First CE Pilot study conclusions
Results obtained by the face-to-face pilot study confirm the complexity of communicating biodiversity and
ecosystem services conservation policies to the general public. Respondents responded well to the questionnaire
but the WTP for biodiversity is lower than the costs of pesticide reduction and organic farming. While pesticide
effects are widely known and people are willing to pay to mitigate them, the indirect effects on human wellbeing
is less well perceived and the WTP results reflect this. At the same time, respondents did comprehend the
different biodiversity protection scenarios and provided valuable insights for the final CE questionnaire.
In the final version of the questionnaire (reported in Annex II and described by results in Chapter 3) we choose
to use concepts readily understandable by the general public. The main habitat degradation is primarily linked
to agriculture practices and pesticides and fertilizer use and biodiversity is captured by birds’ diversity as well as
the food chain concept.
18
3. From questionnaire testing to the main survey: major outcomes and their
meaning
The purpose of this exercise is to assess citizens’ preferences for biodiversity protection using a choice
experiment survey in four member states. Focus groups and two pilot studies supported the development of the
final survey that was conducted between August-September 2019 with the support of a Survey Engine marketing
company. The survey was conducted online with 450 representative respondents in four European countries
Czechia, Germany (DE), Ireland (IE) and Italy (IT). The central methodological approach is a stated preference
survey in which respondents are asked to make choices about the provision of alternative biodiversity protection
strategies. Through their choices respondents reveal their preferences for policies concerning habitat and species
maintenance and eventually leading to the determination of a demand curve. Having a handle on the demand
curve (i.e. how much habitat and species maintenance is demanded at what price) is the key information used
to estimate the value of biodiversity protection. The survey contained four major sections:
A. Description of the topic – useful to analyse current knowledge and attitudes toward biodiversity;
B. Preferences for agricultural policies – it is the heart of the Choice Experiment, where willingness to pay
preferences are stated;
C. Attitudes and perceptions – important to delve into environmental perceptions and preferences of the
respondents;
D. Respondent profile – demographic questions.
This chapter summarises the outcome of the survey section by section, starting from a preliminary description
of the different country samples and the demographic description of the respondents.
3.1. Preliminary information on countries and samples
The aim of the survey is to investigate perception of and the value of support for initiatives concerning habitat
and species maintenance in Europe. The 4 countries under consideration are:
Czechia (CZ)
Germany (DE)
Ireland (IE)
Italy (IT)
The choice of the countries is driven by expert advice and statistics on habitant maintenance and biodiversity
conditions. A set of focus groups and a first in-person pilot were arranged in 2018-19 to discuss the main Drivers
and Pressures of changes in habitat and the presence of species (Chapter 2). Intensive farming is commonly
considered the main cause of habitat loss that poses challenges to biodiversity in Europe. The countries were
thus selected considering their intensity of high impact agriculture as expressed by the average emergy measures
for crops (Perez-Soba et al. 2019, Vallecillo et al. 2019). From the EU data on intensive agriculture measures
(emergy ratios/yield) we identified two countries with less intensive agriculture practices (CZ, IT) and two with
more intensive practises (DE, IE). These countries also represent different EU zones, eastern European, centre
Europe, Mediterranean and northern. Details of the sampling are in Appendix III. The 4 countries differ in their
agriculture activities and farm sizes (Table 3.1)
Table 3.1. Farm size (ha) in the four selected countries based on EU Agriculture statistics.
Farm
CZ
small size
DE
IR
IT
20.4
15.8
14.9
3.2
medium size
131.0
75.4
35.7
12.8
Large
634.5
263.9
103.4
60.0
country (ha)
Agriculture (%)
7,886,500
35,738,600
44
8,442,100
47
19
30,133,800
58
42
To maximise survey design and analysis effectiveness for each of the countries, we relied on native speaking
researchers available within the team who facilitated the preparation of questionnaire in the 4 languages. In
each country the survey was arranged in one pilot (50 respondents) and final survey (400 respondents). In this
chapter we report the final survey data.
In total, 1596 surveys were collected, of which 1469 were valid. The surveys discarded from the final sample
were labelled as protest answers. The protesters are respondents who commented that the survey was useless
or of no interest, with a typical protest response “not my fault”. CZ and DE samples have on average 7% protests
rate, whereas IE and IT have on average 4%. The impact of protesters on estimates has been tested with
econometric tests (Likelihood Ratio) and was significant at 5% significant level, which prompted their removal.
The strategy to select online respondents is driven by quota sampling principles that aim to represent the census
distribution per country. The classes are defined by age, sex, and regional distribution. The surveys are wellbalanced in terms of socio-economic characteristics (gender, age, income). The average length of the survey is
roughly 16 minutes (± 10 minutes), the quickest respondents took 32 minutes the slowest 60 minutes. The
geographical distribution across regions in the four countries is reported in Table 3.2.
Table 3.2. Regional distribution of responses per Member States.
CZ
DE
IE
IT
Sample size:361
Sample size:355
Sample size:374
Sample size:379
%
%
%
%
Praha
13.3
Baden-Württemberg
13.8
Norther and Western
16.31
Northeast
19
Strední Cechy
13.57
Bayern
16.34
Southern
34.49
Northwest
26.65
Jihozápad
10.53
Berlin
4.23
Eastern and
Midlands
49.2
Centre
20.32
Severozápad
10.53
Brandenburg
2.82
Sardinia
1.58
Severovýchod
13.3
Bremen
0.56
South
32.45
Jihovýchod
16.07
Hamburg
1.69
Strední Morava
12.19
Hessen
7.61
Moravskoslezsko
10.53
MecklenburgVorpommern
1.41
Niedersachsen
9.58
Nordrhein-Westfalen
24.79
Rheinland-Pfalz
4.51
Saarland
0.85
Sachsen
5.07
Sachsen-Anhalt
1.69
Schleswig-Holstein
3.1
Thüringen
1.97
20
3.2. Socio-economic analysis based on the respondent profile
The 1,469 valid surveys came from the following socio-economic groups (Figure 3.1): 23% from the age group
60-75, 17% from the younger groups (18-29) and 9% from the 75+, the rest is roughly equally split among the
remaining age groups.
The distribution across age groups is similar to census data as the sampling scheme follows a quota sample.
Although younger and older groups are slightly different from the census (Table 3.3).
The distribution for professionals as the main income earner is reported in Table 3.4, where differences across
countries can be seen.
The most representative income groups are the ones in the income brackets Euro 10-50,000 (Figure 3.2).
Distinctive differences exist across countries.
Figure 3.1. Share of respondents by nationality and age group
Table 3.3. Age distribution of responses per Member States.
18-29
30-39
40-49
50-59
60-75
75+
CZ
15.51
18.01
19.94
14.13
28.81
3.6
DE
18.31
13.8
15.49
18.03
22.25
12.11
IE
21.12
20.05
18.98
16.31
19.25
4.28
IT
14.78
13.19
18.47
18.47
21.64
13.46
Total
17.43
16.27
18.24
16.75
22.94
8.37
Table 3.4. Regional distribution of responses per Member States.
Countries
CZ
DE
IE
IT
Total
Higher
managerial,
professional
Intermediate
managerial,
7.87
14.16
8.66
25.07
14.08
19.38
2.02
29.61
6.67
14.43
Supervisory
clerical
Skilled
manual
19.66
37.28
27.93
22.13
26.62
10.96
4.91
18.16
17.07
12.89
21
Semi skilled
23.31
6.36
6.98
8
11.15
Casual
worker,
homemaker
18.82
4.05
8.66
21.07
13.31
Others
0
31.21
0
0
7.52
Figure 3.2. Proportion of respondents by nationality and income
3.3. Current knowledge and attitude
Citizen biodiversity preferences were calculated for each country after investigating with two questions their
current level of knowledge. Notably, citizens lack a solid knowledge of the definition of a food chain, whereas
the term of biodiversity is better known (Figure 3.3). At the same time, it seems that citizens in IT and DE present
a lower level of knowledge compared to CZ and IE.
Figure 3.3. Percentage of respondents who knows about biodiversity and food chain by country
In answer to the question “have you heard of the term biodiversity before?” 66% of the sample reports, yes.
However, we observed that in DE the proportion of yes answers is 42% and in CZ 56%. This suggests a diverse
level of knowledge across MS. Although in the questionnaire quiz on biodiversity, 93% of respondents correctly
identified the definition of biodiversity2. Some 86% of the full sample reported that they know the definition of
food chain although the DE sample shows the lowest level of knowledge (71%). Looking at the capacity to identify
the correct definition of food chain 76% of the full sample reported the correct definition. IT and DE reported
the lowest level of correct definitions. In both questions, the definition of biodiversity and food chain was
displayed randomly to control for the order effect, and the percentage of correct definition identifications
2
An order effect is detected as the percentage of correct answer decreases when the correct definition was randomly displayed as 2 or 3
option in the list.
22
increased when the correct definition was displayed first. 87% of the sample recognized a link between
biodiversity and the food chain.
Table 3.5. Definition and knowledge of biodiversity and food chain.
Q_2: In your opinion, what could be an appropriate definition of biodiversity:
CZ
DE
IE
IT
Tot
Variety of living organisms, animals and
plants; including the diversity among
species, across species and places where
they live
96%
90%
94%
90%
93%
Number of different animals and birds on
the earth
1%
7%
2.00%
2.60%
2%
Number of different marine and terrestrial
habitats
2.25%
2%
3.40%
6.65%
4%
1%
1%
0.30%
0.30%
1%
CZ
DE
IE
IT
Tot
The relationship between ecosystems
6%
5%
6.40%
14%
8.00%
The functioning of a biological cycle
12%
25%
10%
15%
15%
Dependency of organisms on other
organisms as a source of food
80%
70%
83%
71%
76%
Other:
2%
0.30%
1%
0.28%
1.00%
Other:
Q_4: In your opinion, what could be the right definition for a food chain:
The current level of national biodiversity is perceived to be satisfactory from most respondents, although the
percentage of CZ citizens who reported a low biodiversity quality is evident, see Figure 3.4.
Figure 3.4. Percentage of satisfactory level of national biodiversity level by country
23
The questions that aim to assess the respondents’ perception of biodiversity condition in the country and local
area are reported in Table 3.6. 23% of Italians consider biodiversity in the nation high or of very high quality,
whereas only 6% of respondents in CZ republic consider their national biodiversity quality high. The perception
of local conditions differs across countries, the DE sample reports the highest appreciation of high local quality
of biodiversity (24%).
The biodiversity quality is assessed by respondents using a variety of indicators, but the number of
parks/protected areas and the number of plants and animals are the main parameters that drive respondent
choices (Table 3.7).
Table 3.6. Respondents’ perception of national and local quality of biodiversity.
Q6_1: Biodiversity in your country (national)
CZ
DE
IE
IT
Tot
Very low
3.32%
1.41%
2.41%
2.9%
2.52%
Low
29.64%
24.51%
24.06%
22.16%
25.05%
Normal
52.91%
41.69%
44.12%
47.23%
46.49%
High
4.99%
15.21%
17.65%
15.83%
13.48%
Very high
0.83%
5.35%
4.81%
7.12%
4.56%
I don’t know
8.31%
11.83%
6.95%
4.75%
7.9%
Q6_2 Biodiversity in your area (local)
CZ
IE
IT
1.41%
3.74%
4.22%
3.4%
19.72%
28.34%
27.7%
26.21%
42.82%
40.37%
40.37%
43.09%
7.76%
18.31%
15.24%
16.62%
14.5%
1.94%
5.92%
5.35%
6.6%
4.97%
8.31%
11.83%
6.95%
4.49%
7.83%
Very low
4.16%
Low
28.81%
Normal
49.03%
High
Very high
I don’t know
DE
Tot
Table 3.7. Respondents’ perception of factors influencing quality of biodiversity.
Q7- when you answered the previous question you were thinking about any of the following
Quantity/quality of parks, green areas and/or
wooded areas
CZ
DE
IE
IT
Tot
52%
54%
56%
49%
53%
Waste management
42%
26%
39%
42%
37%
Water quality
43%
42%
41%
42%
42%
Agriculture policies for environmental
protection
47%
38%
42%
50%
44%
Gut feeling
42%
44%
31%
17%
33%
The number of animals and plants
65%
69%
73%
67%
68%
Insects
32%
52%
48%
35%
42%
Others
10%
30%
30%
20%
20%
3.4. Biodiversity management preferences: the Choice cards
Respondents express in the Choice cards their willingness to pay for habitat quality (represented by land use and
use of chemical products in agricultural practices) and presence of species (explained through the concept of
food chain).
The perception of biodiversity might be explained by respondents’ distance from high intensity agriculture sites.
The distance is classified into 4 categories and most respondents live within 10 km of such sites (Table 3.8).
24
Member states report differences in distance across categories and the CZ and DE samples reveal the highest
proportion of respondents living close to intensive agriculture areas.
Table 3.8. Factors influencing respondents’ perception of the quality of biodiversity.
q8: How far away is the nearest high intensity farmed area to your house?
CZ
DE
IE
IT
Tot
0-10km
62.05%
53.24%
34.22%
25.33%
43.36%
11-20km
19%
19.15%
20%
20.58%
19.74%
20-40km
8.03%
9.86%
14.44%
17.94%
12.66%
> 40km
2.77%
4.51%
7.49%
14.25%
7.35%
Don't know
8.31%
13.24%
23.53%
21.90%
16.88%
In answer to the question, how common is high intensity farming in your region, the majority of respondents
replied that it is fairly common, although 22% of the sample was unsure on how common this farming system
(Table 3.9) was.
Table 3.9. Respondents’ perception of how common high intensity farming in their region is.
Q9: How common is intensive farming system in your region?
CZ
DE
IE
IT
Tot
Main farming system
19%
24%
22%
15%
20%
Fairly used system
50%
42%
44%
46%
46%
Uncommon system
10%
12%
12%
20%
14%
Don't know
20%
21%
21%
18%
20%
The survey then introduces the notion that a switch to less intensive farming systems is possible. The choice
experiment enables the modelling of the demand for this switch towards more sustainable agriculture practices.
The discrete choice experiment section presents a series of mock land use changes organized in choice tasks
(Figure 3.5). The choice task(s) usually involve trade-offs between improved, maintained, or deteriorated levels
of provision of habitats and species. In this case, different types of agriculture practices could be enabled at
several farm level sizes (from agroforestry to less diverse agriculture land) with consequent costs, chemical use
intensity and biodiversity levels. The choices that respondents make reveal their priorities (demand) for the
provision of these policies, i.e. what they want and care about most.
Where trade-offs with monetary amounts are included (e.g. a price for good/service) respondents’ choices also
reveal the value they derive from its provision. Most commonly, this value is measured in terms of the
respondent’s willingness to pay (WTP). This measures the benefit that respondents derive from improved or
maintained (avoided deterioration) provision of the habitat, in terms of the monetary amount they are prepared
to give up securing that level of provision3. Respondents went through a series of six different land management
options. Data collected in the choice experiment was used to estimate respondents’ willingness to pay for land
use change attributes (Figure 3.6). The latter were designed to match the key variables developed in the
biophysical model account. In the final section, respondents were asked a series of questions about their
attitudes toward environment and biodiversity and standard socio-economic questions.
3 Willingness to pay (WTP) is a measure of welfare value. It applies (universally) to all types of goods/services and represents the total benefit
(accounting value + consumer surplus) derived from that good/service (SEEA EA (A12.4 , pag 242).
25
Figure 3.5. Example of 1 of 36 choice cards presented to respondents (each respondent received 6 cards)
The attributes size was country specific and based on the average agriculture farm sizes as documented in the
Eurostat Agriculture census data. CZ has small farms which average 20 ha, in DE they average 16 ha, in IE 14 ha
and in IT 3 ha. Medium farms are 131 ha in CZ, 75 ha in DE, 36 ha in IE and 13 ha in IT. Large farms cover 634 ha
in CZ, 264 ha in DE, 103 ha in IE and 60 ha in IT.
The numerical outcomes of the Choice Experiment are reported in Chapter 4 together with the procedure to
transfer the monetary estimates for the habitat and species maintenance in the four countries to all countries in
Europe.
Figure 3.6. Attributes and levels
Most respondents engaged in the options offered by choice experiment, and only 4% of the sample
systematically choose to opt out (Table 3.10). In the DE sample the proportion of systematic opt out is 7% which
is considerably higher than the other samples. Many of these respondents indicated that they cannot afford to
pay for these polices. Only a low number of respondents found that the presented polices were not feasible, or
that the benefits of habitat maintenance were not significant (14% and 11%). These responses were kept in the
dataset and their effect on willingness to pay estimates is negligible as confirmed by statistical tests (not reported
here).
26
Table 3.10. Reasons for respondents to opt out.
Q10: If you choose “no change”, what was the reason for it?
CZ
Systematic choice of SQ
DE
IE
IT
Tot
4%
7%
4%
2%
4%
I cannot afford
50%
41%
71%
50%
51%
State is responsible for this
21%
37%
64%
50%
41%
Biodiversity is not important
7%
7%
0%
13%
6%
Doubt the effectiveness of this policy
29%
11%
14%
0%
14%
It was not my fault
I do not believe that Agri-schemes
support biodiversity
14%
15%
0%
38%
14%
21%
11%
7%
0%
11%
Section B of the survey closes with a final question concerning who could be responsible for the management of
the biodiversity protection fund. It is interesting to note that respondents trust different organizations, with
Czechia in favour of a public research institute, Germany favouring regional government, Ireland and Italy opting
for environmental associations (Table 3.11).
Table 3.11. Preferences for managing the biodiversity fund (%).
Q11: Who should manage the fund collected to protect biodiversity?
CZ
DE
IE
IT
Total
A private research institution
3%
4%
4%
5%
4%
A public research institution
23%
17%
16%
12%
17%
A private trust or fund
1%
7%
3%
3%
4%
A public trust or fund
10%
10%
13%
5%
10%
Environmental associations (e.g. WWF)
11%
17%
20%
28%
19%
The city council
15%
3%
8%
6%
8%
The region
18%
25%
9%
12%
16%
Central government
18%
8%
15%
16%
14%
The European Union
2%
9%
12%
14%
9%
3.5. Biodiversity management preferences: perception and attitudes
The citizens perceived the main causes of habitat losses to be: pollution, industrialization, agriculture, and
urbanization (Figure 3.7).
27
Figure 3.7. Respondents’ perception of main causes of biodiversity loss
In answer to the question on the best policy to adopt to protect biodiversity and enhance habitant maintenance,
the respondents agreed on the actions to be adopted, i.e. to increase areas under protection and implement
stringent rules on agricultural activities (Figure 3.8).
Figure 3.8. Respondents’ preferences on policy in support of the maintenance of habitat and species
Table 3.12 reports the details of the respondent perceptions of the main causes of biodiversity loss. Pollution is
considered to be the main cause of biodiversity loss. Industry, urbanization, and intensive agriculture are listed
as responsible for biodiversity loss. However, differences exist across countries. These questions were also asked
before and after the choice experiment questions, to test for independence of opinions. Most responses
remained stable and neutral regardless of which questionnaire information section they were placed in.
28
Table 3.12. Detailed percentages on respondents’ perception on main causes of biodiversity loss (%)
Q12: To what extent do you agree or disagree with the following statement about impacts on biodiversity?
CZ
DE
IE
IT
Tot
Urbanization causes biodiversity loss
63%
68%
79%
87%
74%
Intensive agriculture causes biodiversity loss
69%
68%
76%
78%
73%
Increasing human population causes loss of
biodiversity
64%
70%
77%
62%
68%
Industrialization causes biodiversity loss
68%
73%
83%
83%
77%
Non-native species causes biodiversity loss
62%
55%
60%
61%
60%
Pollution causes biodiversity loss
80%
76%
87%
88%
83%
Climate change causes biodiversity loss
70%
68%
80%
85%
76%
Organic farming prevents biodiversity loss
53%
50%
51%
61%
54%
Buying seasonal fruit and vegetables prevents
biodiversity loss
34%
44%
55%
71%
51%
In order to test for validity response, the same content is proposed with different wording and ordering. When
respondents were asked to identify the main cause of biodiversity loss (Table 3.13) they identified pollution,
intensive agriculture, urbanization and climate change as the main causes. These results are consistent with Table
3.12.
Table 3.13. Further respondents’ perception on main causes of biodiversity loss (qualitative ranking of preferences)
Q13: From previous list which one do you consider the most important? And the less important?
CZ
DE
IE
IT
Most-Least
Most-Least
Most-Least
Urbanization causes biodiversity loss
13 – 5
15 – 8
Intensive agriculture causes biodiversity loss
18 – 5
20 – 7
Increasing human population causes
biodiversity loss
13 – 8
Industrialization causes biodiversity loss
Non-native species cause biodiversity loss
Tot
Most-Least
Most-Least
17 – 5
13-6
15-6
19 – 6
16 – 8
18-6
15 – 9
12 – 10
7 – 20
12 – 12
9–4
13 – 9
12 – 4
11 – 4
11 – 5
5–8
3 – 16
3 – 10
5 – 14
4 – 12
Pollution causes biodiversity loss
22 – 2
9–7
17 – 4
28 – 4
19 – 4
Climate Change causes biodiversity loss
15 – 7
16 – 6
14 – 4
15 – 5
15 – 5
Organic farming causes biodiversity loss
3 – 15
4 – 12
4 – 18
4 – 12
4 – 14
Buying seasonal fruit and vegetables causes
biodiversity loss
2 – 47
5 – 28
2 – 39
1 – 27
2 – 35
A further question was used to identify the most important policy to reduce biodiversity losses. The responses
reveal a diversity in priorities (Table 3.14). For CZ and DE samples, the most important policy is stricter rules for
farmers, in Ireland and Italy increased area under protection was given priority.
29
Table 3.14. Detailed percentages on respondents’ preferences on policy for biodiversity protection (%)
Q14: What is the best policy that could be adopted to protect biodiversity?
CZ
DE
IE
IT
25%
24%
24%
27%
25%
9%
9%
17%
15%
12%
Introduce stricter rules for agricultural activities
33%
28%
17%
19%
24%
Allocate resources for promoting biodiversity protection policies
10%
14%
13%
15%
13%
Promote research on the consequences of biodiversity loss
5%
5%
5%
6%
5%
Increase citizens’ awareness on biodiversity
13%
12%
16%
13%
13%
I do not know
5%
0%
7%
5%
4%
None of these
1%
6%
1%
0%
2%
Other
1%
2%
1%
1%
1%
Increase the areas under protection
Set up financial incentives for biodiversity conservation
Total
Finally, question (3.15) focused on why protect biodiversity at all. The answers reveal a higher environmental
sensitivity in the DE and IT samples, with some 14% willing to protect the biodiversity per se (Table 3.15). Overall,
all respondents are concerned most about the survival of species for their countries (43%), and to a lesser degree
about the benefits of human wellbeing (23%).
Table 3.15. Respondents’ opinion on reasons why to protect biodiversity (%)
Q15: What do you consider as the main reason for biodiversity protection?
For biodiversity per se (for its intrinsic value)
To ensure the survival of the different animal and plant species that
are typical of our country
CZ
DE
IE
IT
Tot
9%
14%
9%
15%
11%
43%
37%
44%
47%
43%
For the well-being and health of humans
31%
21%
17%
22%
23%
For future generation
16%
25%
29%
15%
21%
I do not support protection of biodiversity
2%
2%
1%
1%
1%
Other
0%
2%
1%
0%
1%
In interpreting these outcomes, readers should be careful in not implying a “use” value when the answer is for
animal and plant species that are typical of a specific country. This choice does not imply any direct or indirect
use (see section 1.1 in this report). Respondents may perceive that they live in a biodiverse country rich in
endemic animal and plant species, and these species need to be protected per se.
3.6. Conclusions
Overall, the survey results confirm the trend set by Eurobarometer surveys in terms of a growing awareness in
civic society of the meaning, importance and causes of biodiversity loss. Growing awareness can be linked to a
willingness to pay to maintain habitat and species as a welfare bequest, both across current generational and
intergenerational time. Key policy messages seem to be more active management of the territory in terms of
reducing emissions of pollutants and the protection of areas and their landscape configuration.
30
4. From the survey results to the monetary estimates
The Choice Experiment was undertaken to estimate how much people value biodiversity, interpreted as the
maintenance of habitat and species. The survey is the key step of the Choice Experiment but complementary
information is needed to convert survey responses into monetary estimates for the surveyed countries and
extrapolate these values across the whole EU (Figure 4.1).
Figure 4.1. Steps to move from the survey outcomes to a spatially explicit estimate of f monetary values
In this chapter, we describe each of these steps, starting from the valuation model underpinning the Choice card
used to interview respondents about their preferences.
4.1. The theoretical model underpinning the Choice cards
The main survey follows a two-stage approach (following the preparatory meetings and pilots) for the
experimental design. The first pilot adopted a non-informative D-efficient design (the design aims to minimize
the variance covariance matrix of the model, in other words to split up the attributes in order to maximize the
model information). Results from the pilot informed the design of the main survey which was designed with
Bayesian D-efficient design with priors. Results in this report just focus on the main final survey but the pilot
survey and the preparatory meetings/pilots contributed to final results.
Every country is modelled independently as a statistical test of stability of parameters revealed significant
differences across countries. Every country model includes the same utility function (Table 4.1). In the example
in Table 4.1 we assume that policy option A and B provide a level of utility that can be explained by the land use
type, chemical free agriculture, high level of biodiversity, size of average farm targeted to apply the intervention,
and the annual cost. The utility of the status quo includes a dummy to take into account that each individual
faces different current agriculture conditions.
The model, summarized in column 3 of Table 4.1, assumes that the respondent assessed the trade-offs in each
choice and selected the best option considering the cons and pros of switching to the alternative A and B
scenarios given the current status of land use. From the set of individual choices, it is possible to map
respondents’ preferences and willingness to pay.
31
Table 4.1. Specification of utility functions for choice alternative and modelling strategy
Example of choice alternative
Option A
Generic utility level
Modelling strategy
V_a= Blu*LanduseType a +BCh*Chem a The random utility function:
+Bbio*BioHigh a +Bsize*Size a +B*Cost a
𝑈 =𝑓 𝑥
,𝛽 + 𝜀
where 𝑥
is a vector of k(5 in our case) attributes
describing the option j, 𝛽 is a vector of parameters to be
estimated and 𝜀
is a residual unobserved
component.
𝐿
Option B
V_b= Blu*LanduseType b +BCh*Chem b
+Bbio*BioHigh b +Bsize*Size b +B*Costb
Vsq=SQ+
Blu*LanduseType
+BCh*Chem sq + Bbio*BioHigh
+Bsize*Size sq
sq
(𝛽)𝑔(𝛽|𝜃)𝑑𝛽
where P (β) is usually assumed to be a logit choice
probability conditional on β . The 𝑦
is the vector of
choices. Considering panel data the log-likelihood
function is:
=
No change or Status quo (SQ)
= ∫𝑃
, ,
𝑦
𝐿𝐿(𝜃)
𝑙𝑛 ∫ 𝑃 (𝑦 |𝛽)𝑔(𝛽|𝜃)𝑑𝛽
Simulated maximum likelihood is adopted to get the
model parameters. Estimates as conducted in STATA 16,
using 1000 random draws.
sq
32
4.2. Results from the Choice cards
Table 4.2 presents the model estimates for individual attributes across each member state. Respondents hold
heterogeneous preferences for nearly all of the attributes, as can be seen from the second part of Table 4.2.
Table 4.2. Coefficient estimates for single country panel mixed logit models
CZ
DE
IE
IT
Mean coefficient parameters
Cost
-0.005
Land use2
(light changes)
-0.172
Land use3
(large changes)
0.220
*
0.333
**
0.050
Species diversity High
0.765
***
0.776
***
1.163
***
0.868
***
Size
0.001
***
0.001
***
0.004
***
0.007
***
Chemical Low
0.523
***
0.381
***
0.323
***
0.383
***
Chemical low + species
diversity high
-0.156
Status quo
-4.549
***
-0.004
***
0.091
0.014
***
-0.007
***
-0.004
***
-0.313
***
-0.219
***
0.050
-0.184
-4.246
***
-5.461
0.044
***
-4.423
***
Standard deviation coefficient parameter
Land use2
(light changes)
-0.021
Land use3
(large changes)
0.645
Species diversity High
-0.008
0.011
-0.004
***
0.007
-0.321
-0.026
1.379
***
1.357
***
1.167
***
1.206
Size
-0.001
***
-0.004
***
-0.006
***
0.006
Chemical Low
-0.776
***
-0.572
***
0.696
***
-0.642
Chemical low + species
diversity high
-0.029
Status quo
3.558
***
3.199
PseudoR2
0.240
***
0.240
0.230
0.250
SampleSize
361
355
374
379
0.024
-0.096
***
2.928
***
***
0.028
***
3.031
***
*** significance level at 0.1
** significance level at 0.05
* significance level at 0.01
The main observations for the first part of Table 4.2 are:
33
Cost attribute: the coefficient estimates have the expected negative sign and are statistically significant
(at the 1% level). This means that respondents’ choices were constrained by budget considerations and,
all else being equal, respondents preferred lower cost options, compared to higher cost options.
Land use 2: the coefficients are rarely significant or present negative values, this suggests that
compared, to current land use types respondents do not have strong preferences for this type of land
use configuration; or that in IE and IT respondents would not support a switch to more diverse
agriculture land.
Land use 3, the coefficient estimates are significant at 10% and 5% in Czechia and Germany, respectively,
and in these countries, respondents are prepared to financially support the switch to a more
agriculturally diverse land use.
Biodiversity high attribute: all coefficient estimates show the expected positive sign and are statistically
significant (at the 1% level). This means that, all else being equal, respondents preferred options that
offered higher levels of biodiversity, compared to options that offered lower levels. The size of the
coefficient is the highest of all (apart from sq, see below) which means that high biodiversity matters
most to the respondents, and this holds true for all countries.
Size attribute: all coefficient estimates show the expected positive sign and are statistically significant
(at the 1% level). This means that, all else being equal, respondents preferred larger amounts of land
converted to low intensity agriculture practices
Chemical Low attribute: all coefficient estimates show the expected positive sign and are statistically
significant (at 1% level). This means that, all else being equal, respondents preferred agriculture practice
which allowed a switch to low use or chemical free agricultural practices.
Chemical low and Biodiversity high attribute: this variable represents the join effect of high biodiversity
and low chemical attributes. This variable captures the possible substitution or complementary effect
of chemical use and biodiversity. The coefficient is not statistically significant in all cases.
Status quo attribute: all coefficient estimates are significant (1% level) and with a negative sign. This
suggests that respondents are not satisfied with the current land use management, and they will face a
welfare loss if better management of agriculture is not implemented.
The model estimates are employed to derive WTPs estimates. However, the next step before proceeding to the
estimates is to clarify how to deal with current land use characteristics. In fact, they strongly affect respondents’
choices which are conditioned by the landscape context in which respondents live.
4.3. The role of current land use characteristics
Since individual choices are influenced by the current land uses, portrayed in the questionnaire by the national
maps indicating high intensity agriculture zones, it is possible that spatial variation bias exists. Two alternative
model specifications are possible: (i) one where the status quo is on average assumed as the worst quality
(intensive agriculture, low biodiversity quality, intense use of chemicals and extensive farm sizes) ; or (ii) one
which spatially differentiates the current status quo using respondent’s landscape characteristics (in this study
we use NUTS3 regions to define the landscape context). This second specification formally acknowledges the role
of space in deriving willingness to pay measures. The role of spatial factors in survey design and empirical
analyses of stated preference (SP) studies has grown in popularity and Glenk et al (2019) and De Valck and Rolfe
(2018) formally review the role of space in environmental policy analysis. They identify that multiple spatial
factors can influence SP responses: distance from respondent’s home to the improved sites (e.g. Sutherland and
Walsh, 1985, Bateman et al. 2006; Schaafsma et al. 2012, 2013; Liekens et al. 2013), the administrative
boundaries of the site (e.g. Dallimer et al. 2014; Rogers and Burton 2017, Bakhtiari et al. 2018, Badura et al. 2020)
and the quality of substitutes and complement sites in the geographical location of the site under investigation
(e.g. Schaafsma et al. 2012, 2013, Meyerhoff, 2013, De Valck et al. 2017, Logar and Brouwer 2018).
34
In this study, we included the geo-locations of proposed changes as for example in Johnston et al. (2002) and
Holland and Johnston (2017) and this is achieved by the current land use maps included in the questionnaire.
However, we could not detail characteristics of a specific location as in Badura et al (2020) since the biodiversity
benefits could occur everywhere without a specific geographical location. At the same time, we can anticipate
that the respondent’s ability to trade-off and value biodiversity is influenced by the current land use near to
where respondent lives.
By using geographical information related to respondents’ NUTS3 location, CORINE Land cover maps, nitrates in
the soil (as proxy of agriculture intensity) and other land use characteristics, a current land use configuration for
each respondent was differentiated. This modelling strategy produces more realistic valuation as the estimates
are not inflated by the generic assumption that the respondents’ status quo land conditions are the worst levels,
and increases spatial heterogeneity in the estimates.
Specifically, respondents report their residential postcode and by using the Geo-names postcode location
webpage we located the majority of respondents in the relevant NUTS34. Then, by using the CORINE land cover
data plus other relevant landscape indicators, we were able to characterise the EU member states: their current
proportion of agriculture land, Shannon index diversity, share of natural ecosystem in the area and in the
surrounding areas and Nitrates levels. Table 4.3 reports the average for each indicator.
Table 4.3. Average value for each land use indicator
% cropland
Shannon
index
% natural area
% natural area in % of nitrates
surroundings
MS
AT
0.248249
0.447559
67.45272
68.40569
25.12979
BE
0.499767
0.33896
27.32889
26.33874
81.24659
BG
0.491109
0.395305
45.62836
45.19295
34.18718
CY
0.479585
0.514508
43.21492
47.35868
16.9731
CZ
0.439879
0.417834
46.15367
49.58467
62.22419
DE
0.342282
0.409125
48.12624
17.57219
73.37769
DK
0.630776
0.286103
16.64341
73.3055
54.47707
EE
0.215684
0.4784
75.3736
57.66328
26.56356
EL
0.393648
0.544624
57.77762
53.92734
26.90201
ES
0.409136
0.511627
55.12493
83.55152
30.49476
FI
0.146974
0.348076
82.99167
48.88049
27.4088
FR
0.414905
0.431316
48.93912
57.81192
53.08572
HR
0.392078
0.428961
56.34131
36.77316
0.763715
HU
0.55867
0.403275
35.02279
82.80026
47.63885
IE
0.149734
0.500638
77.84559
41.81368
58.4897
IT
0.523836
0.374268
40.86427
46.15028
32.12558
LT
0.546671
0.41924
42.11338
64.81657
39.27635
4 In Ireland 20 observation could not be matched with none nuts3, 2 observations in DE and 1 CZ whereas in Central EU the
mismatch is due to respondents located in borders and the postcode non clearly belonging to the study areas, in IE we are
investigating whether the reclassification of some postcodes and NUTS3 in the last few years can have cause the mismatch.
35
LU
0.390907
0.4489
50.89163
60.25022
85.68702
LV
0.260715
0.467438
62.1112
46.9063
19.49201
MT
0.54537
0.296551
17.37127
41.82672
79.03595
NL
0.356726
0.406986
46.13932
54.64664
85.7433
PL
0.468394
0.411366
41.08871
45.68921
56.45185
PT
0.396001
0.428797
53.41
82.68501
19.90323
RO
0.4759
0.415057
45.16452
64.7231
27.07526
SE
0.162566
0.391179
81.04688
45.60556
32.09294
SI
0.29229
0.390611
67.7373
46.9674
29.52048
SK
0.447619
0.36965
48.48953
NA
39.96225
UK
0.266589
0.368548
42.17006
NA
53.00531
EU
0.379882
0.410639
48.0756
49.2646
53.11092
NA: Not Available
The surveyed member states differ in terms of their land characteristics, and IT and CZ have the greater
proportion of agriculture land compared to IE and DE. The country with the highest Shannon index is IE, whereas
IT report the lowest among the four states. IE and IT also differ in terms of their proportion of natural ecosystem,
with IT at 41% and IE at over 77%. In terms of the wider proportion of natural areas, DE has the lowest proportion
and CZ the highest. Considering the proportion of Nitrates CZ, DE and IE are very similar whereas IT report the
lowest level. These variables have been used to specify for each respondent the land use typology for the area
oaround a given resident. The statistics used to classify respondents land use conditions are percentiles as shown
in Table 4.4.
Table 4.4. Summary statistics for land use indicators
25' percentile
50' percentile
75' percentile
mean
st.dev
Shannon index
0.35
0.41
0.46
0.41
0.1
Share of natural area
29.5
47.97
65.59
48.1
23.31
37.3
47.88
61.7
49.46
18.05
26.73
45.8
73.17
53.11
36.16
0.21
0.38
0.55
0.38
0.22
Share natural area
surrounding areas
Average Nitrate
% cropland
in
The effect of including individualised land use indicators in the models is measured through the willingness to
pay (WTP) measure for biodiversity and chemical levels reported at the bottom of Table 4.6. The individualised
status quo was achieved by using the indicators of tab 4.5. When the percentage of cropland of the NUTS3 area
was above 40% and the share of natural area in the zone and in the surrounding areas was 66 and 62+
respectively, the land use of the status quo was set up as “intensive agriculture”. When both shares of areas
were between 50 and the 75th percentile the status quo land use was listed as traditional agriculture. When they
were lower than the 50th percentile, the status quo agriculture was listed as diverse agriculture. The attribute
‘chemicals ‘for the status quo is high if the indicator was 73 or higher, it was set to medium for values between
46 and 73 and low for indicators below 46. The attribute ‘biodiversity’ for the status quo was considered low
when the Shannon index was lower than 0.41, medium for values between 0.41 and 0.46 and high for indicators
higher than 0.46.
36
Considering the overall results reported in Table 4.5 we can see that the specification of respondent’s land use
conditions marginally reduces the WTP amounts. This reflects more realistic valuations that capture the
variability of land use in the four countries. Since spatially explicit estimates, with individualised status quo
conditions, produce more conservative estimates we prefer to use these models in the report.
Table 4.5. Summary statistics for land use indicators
Status quo spatially differentiated
No Status quo differentiation
CZ
CZ
DE
IR
IT
DE
IR
IT
WTP_species diversity
161.03
191.24
178.43
216.11
171.93
191.52
187.26
219.37
WTP_low chemicals
110.10
93.86
49.61
95.43
112.54
95.70
45.21
90.23
Based on the spatially differentiated coefficient estimates, we can compute the WTP for each of NUTS1 of the
four countries where the survey took place (Table 4.6). Based on these estimates, Figure 4.2 reports the overall
WTP for biodiversity, low chemical use and size.
Results at the regional level (Tab 4.6) confirm the importance of tailored habitat maintenance polices since
estimates are quite heterogeneous. WTP per size varies from Euro 0.03 in Hamburg to Euro 1.66 in the Centre of
Italy where prestigious crops (e.g. wine) and protected landscape exist (e.g. Unesco Val d’Orcia). On the contrary
, the value of biodiversity is generally higher in Germany with an annual value of Euro 276 or 270, while at the
same time in the Saarland region the WTP for biodiversity is statistically null. Irish estimates are quite
homogenous across space but the value of biodiversity is generally lower than other states. Respondents might
have already adapted their preferences to a high intensity agriculture landscape while still being satisfied overall
with the current level of biodiversity (Fig 3.4 and tab 3.6).
German and Irish results report on average a lower WTP for lower chemical supported agricultural systems than
respondents in CZ Republic and Italy (Fig. 4.2).
Table 4.6. WTP per regions and habitat maintenance key features (Euro/household/year)
MS
Region name
NUTS
WTP biodiversity
WTP low chemicals
WTP_sizeHa (95%CI)
CZ
Praha
CZ1
133
(123-145)
106
(101-111)
0.15
(0.146-0.16)
CZ
Strední Cechy
CZ2
162
(149-175)
123
(117-128)
0.13
(0.126-0.14)
CZ
Jihozápad
CZ3
154
(138-110)
93
(87-99)
0.14
(0.135-0.15)
CZ
Severozápad
CZ4
177
(160-193)
112
(107-118)
0.14
(0.135-0.15)
CZ
Severovýchod
CZ5
150
(138-163)
104
(97-109)
0.13
(0.12-0.131)
CZ
Jihovýchod
CZ6
168
(156-178)
113
(107-119)
0.13
(0.122-0.131)
CZ
Strední Morava
CZ7
160
(147-172)
111
(105-117)
0.15
(0.142-0.152)
CZ
Moravskoslezsko
CZ8
180
(166-193)
114
(107-121)
0.14
(0.133-0.145)
DE
BadenWürttemberg
DE1
204
(190-218)
103
(99-108)
0.28
(0.25-0.31)
37
DE
Bayern
DE2
161
(148-174)
90
(86-94)
0.37
(0.35-0.40)
DE
Berlin
DE3
261
(240-282)
100
(92-108)
0.22
(0.16-0.29)
DE
Brandenburg
DE4
163
(132-194)
79
(73-84)
0.39
(0.33-0.44)
DE
Bremen
DE5
28
(7-48)
57
(48-66)
0.09
(0.08-0.092)
DE
Hamburg
DE6
211
(177-245)
51
(39-63)
0.03
(-0.002-0.07)
DE
Hessen
DE7
243
(222-264)
111
(106-116)
0.26
(0.22-0.31)
DE
MecklenburgVorpommern
DE8
70
(21-119)
72
(65-79)
0.25
(0.21-0.28)
DE
Niedersachsen
DE9
242
(226-259)
95
(92-99)
0.44
(0.41-0.48)
DE
NordrheinWestfalen
DE10
185
(173-196)
93
(90-95)
0.28
(0.26-0.31)
DE
Rhein land-Pfalz
DE11
270
(248-291)
101
(96-105)
0.10
(0.04-0.15)
DE
Saarland
DE12
-11
(-36-14)
60
(55-64)
0.62
(0.48-0.76)
DE
Sachsen
DE13
126
(102-151)
106
(97-114)
0.33
(0.28-0.38)
DE
Sachsen-Anhalt
DE14
276
(241-311)
92
(83-102)
0.37
(0.27-0.47)
DE
Schleswig-Holstein
DE15
48
(24-71)
82
(74-89)
0.24
(0.17-0.30)
DE
Thüringen
DE16
255
(208-302)
65
(60-70)
0.40
(0.34-0.45)
IE
Norther and
Western
IE1
176
(169-183)
52
(48-55)
0.63
(0.62-0.65)
IE
Southern
IE2
176
(169-183)
50
(48-55)
0.67
(0.65-0.68)
IE
Eastern and
Midlands
IE3
180
(172-180)
49
(48-52)
0.63
(0.62-0.64)
IT
North East
IT1
253
(242-264)
104
(100-108)
1.67
(1.65-1.68)
IT
North-west
IT2
191
(182-199)
90
(86-94)
1.64
(1.63-1.65)
IT
Centre
IT3
199
(189-208)
84
(80-89)
1.66
(1.61-1.69)
IT
Sardinia
IT4
251
(226-277)
150
(139-162)
1.65
(1.61-1.69)
IT
South
IT5
222
(214-231)
99
(96-102)
1.58
(1.57-1.59)
38
Figure 4.2. WTPs for high species diversity, low chemicals and per hectare land use maintenance
Given the spatial differentiation effect on the WTP results, any upscaling of these results to other European
countries needs to be anchored to regional biophysical, social, and economic conditions.
4.4. From the four sampled countries to the 28 European countries
The Choice Experiment was undertaken in four countries. To populate all Member State (MS) estimates we need
a consistent and transferable approach to assign the estimates of the four member states to all EU states.
Following the key steps of the benefit transfer approach, each MS is initially characterised by their biophysical
and socio-economic characteristics at NUTS1 level.
The biophysical characteristics are represented by the variables used to assign a land use type (ref. section 4.3)
and represent the current state of land use in Europe. The socio-economic data is taken from the European
Commission’s data service, Eurostat. Population per NUTS1 is the value for 1 January 2019 (series
‘demorpjangrp3’). GDP per capita in euros is the value for 2017 (series ‘nama10r3gdp’).
Given this information an all MSs, a cluster analysis is employed to identify the similarity across NUTS. The cluster
analysis is a classification method which, in a transparent and reproducible procedure, identifies groups of
observations that are similar to each other considering their characteristics. This method is particularly popular
in social science when solid theory to classify observations is lacking and this statistical tool identifies patterns in
the data and groups them using their characteristics.
A two-step process, is followed, applying firstly a hierarchical clustering and then a partitioning clustering. A tree
diagram (dendrogram) is produced and we can identify the sites with similar characteristics (Figure 4.3). This
analysis assesses the similarity of surveyed regions with other European regions in oder to progress with benefit
transfer measures. Sampled regions spread nicely across cluster groups confirming the good statistical
representativeness of our four surveyed sites. North Sweden is the only exception, as this NUTS (SE3) does not
conform to any of the others. In this case, we assume that SE3 takes the value of the other Swedish NUTSs.
European countries are clustered in 7 groups, in each group there are one or more NUTS1 of the surveyed
member states, except group 7 where only SE3 exists. This seems plausible as SE3 is the north of Sweden and
our sample sites represent more central, east, and Mediterranean sites.
39
Table 4.7. Clustering European countries
Groups 1 and 2
Group
NUTS1_ID
Groups 3 and 4
Groups 5, 6 and 7
Group
NUTS1_ID
Group
NUTS1_ID
1 AT1
3
BG3
5
AT2
1 BE3
3
CZ0
5
AT3
1 DE5
3
FR2
5
BG4
1 DE7
3
FR3
5
DE4
1 DE8
3
FR4
5
EE0
1 DE9
3
FR5
5
EL1
1 DEB
3
HU1
5
EL2
1 DEC
3
HU2
5
EL4
1 DED
3
HU3
5
ES1
1 DEE
3
LT0
5
ES2
1 DEF
3
PL1
5
FI1
1 DEG
3
PL2
5
FR6
1 LU0
3
PL3
5
FR7
1 NL1
3
PL4
5
FR8
1 NL2
3
PL5
5
HR0
1 NL3
3
PL6
5
ITG
1 NL4
3
RO2
5
LV0
1 UKC
3
RO3
5
RO1
1 UKD
3
RO4
5
SE1
1 UKE
3
SK0
5
SE2
1 UKJ
4
DE1
5
SI0
1 UKK
4
DE2
5
UKL
2 BE1
4
DEA
5
UKM
2 BE2
4
ES5
5
UKN
2 DE3
4
ITC
6
EL3
2 DE6
4
ITF
6
ES3
2 DK0
4
ITH
6
ES4
2 FR1
4
ITI
6
ES6
2 UKF
4
PT1
6
IE0
7
SE3
2 UKG, UKH, UKI
40
Figure 4.3. Dendrogram: clustering of NUTS1 using land use biophysical and socio-economic information
4.5. Estimated values for the maintenance of habitat and species
Estimates of the surveyed regions are then applied to other regions following a mean benefit transfer approach.
We are ultimately able to provide a reference table for the monetary values attributed to the maintenance of
Habitat and Species at NUTS1 level, as reported in Table 4.8.
The values refer to the WTP per households (HH). To have an overall estimate of how much this WTP is in Europe,
we can refer to the calculation undertaken for the ecosystem service “habitat and species maintenance” within
the Integrated system for Natural Capital Accounting (INCA). In fact, chapter 3 of La Notte et al. (2021) specifically
refers to these monetary estimates (Table 4.8) to assess the annual flow of “habitat and species maintenance”.
The multiplication per number of households in the INCA application depends on the biophysical mapping of
habitat (reference to the low chemical attribute) and species (reference to the species diversity): only where
habitat and species presence are assessed (through appropriate indicators) can the value be attributed. This
approach is undertaken to assure that a higher value is attributed to areas in which the presence of habitat and
species is also high. By inflating the 2012 values reported in the INCA report to 2019 (the year when the survey
was undertaken), the overall value is 35,660 million EUR including UK, and 30,018 million EUR without UK.
The INCA calculation of the overall estimate attributed to the maintenance of habitat and species is only one of
the many calculation types that could possibly be undertaken.
However, a careful interpretation of what these numbers mean and how to interpret them is key to avoid
misleading policy messages, and to make sure that a tool that is built to support environmental action is not used
to downgrade the significance of the value of nature.
41
Table 4.8. Willingness to Pay estimates: average per households per year (reference year 2019)
Countries
WTP_biodiversity
WTP_low chemicals
WTP_size (per hectare)
AT
105.74
189.41
0.80
BE
80.81
179.58
0.21
BG
111.60
180.50
0.52
CZ
109.47
160.42
0.14
DE
88.83
175.43
0.39
DK
75.46
236.16
0.13
EE
114.41
206.84
1.02
EL
113.47
206.42
1.01
ES
72.07
188.12
0.80
FI
114.41
206.84
1.02
FR
110.82
185.47
0.57
HR
114.41
206.84
1.02
HU
109.47
160.42
0.14
IE
50.13
177.36
0.64
IT
97.60
205.13
1.18
LT
109.47
160.42
0.14
LU
84.01
145.71
0.26
LV
114.41
206.84
1.02
NL
84.01
145.71
0.26
PL
109.47
160.42
0.14
PT
95.07
204.87
1.20
RO
111.37
178.30
0.48
SE
114.41
206.84
1.02
SI
114.41
206.84
1.02
SK
109.47
160.42
0.14
UK
95.83
193.13
0.57
42
5. Conclusions
A resilient biodiversity can underpin the sustainable supply of a diverse list of ecosystem services humans’ use:
from the provision of food, genetic materials and medicines to outdoor recreation, air and water filtering,
pollination, carbon balance and cultural services. However, people’s perception of the fundamental role that
habitats/species long run existence plays for the food chain and the importance of the food chain for the longterm survival of human beings on this planet reveals that a value is attributed to biodiversity beyond its material
and immaterial “usage”. Biodiversity has a non-use value that can be represented by the habitat and species
maintenance service, so-called infrastructure or glue value (see section 1.1 in this report). This non-use
maintenance service is perceived and valued by the people who are willing to pay for it, in addition to
provisioning, regulation and cultural use value services.
The 2030 Biodiversity Strategy is a core part of the European Green Deal. The purpose of the Strategy is to put
Europe’s biodiversity on the path to recovery by 2030 and to enable the EU to take a leading role in negotiating
a new global framework to halt biodiversity loss.
Among all actions listed in Chapter 1, the new EU-wide Biodiversity Strategy will5:
Restore degraded ecosystems at land and sea across the whole of Europe by:
o
Increasing organic farming and biodiversity rich landscape features on agricultural land
o
Restoring at least 25 000 km of EU rivers to a free-flowing state
o
Reducing the use and risk of pesticides by 50% by 2030
o
Planting 3 billion trees by 2030
o
Halting and reversing the decline of pollinators
Unlock 20 billion €/year for biodiversity through various sources, including EU funds, national and private
funding.
The first main actions listed here directly concerns the use and management of terrestrial land, and specifically
agricultural practices expressed in terms of organic farming, use of pesticide and species diversity (e.g.. reverse
the decline of pollinators). As highlighted by focus groups and pilot studies underpinning the construction of the
questionnaire (Ch. 2), people’s perception of drivers of biodiversity loss are perfectly in tune with the 2030
Biodiversity Strategy. To capture people’s willingness to support habitant maintenance polices, the ecological
meaning of biodiversity and its changes were represented by a set of scenarios where land use was managed
from monoculture to agroforestry with the use/ban of chemicals and presence/absence of species that can
guarantee the existence of the food chain. Chapter 3 summarises these scenarios and the key perceptions of the
policy drivers for biodiversity protection.
The last action listed here concerns the funding for biodiversity. It would be also interesting to find out whether
20 billion €/year is an appropriate minimum estimate of the resources needed to be allocated to the Biodiversity
Strategy. From the estimates based on the Choice Experiment for the EU27, the yearly monetary flow people are
willing to allocate to biodiversity is more than 30 billion €/year. Europeans would like to see biodiversity actions
allocated 1/3 more than the forecasted financial flow. However the estimates confirm that Europeans also see
the benefits of allocating 20 billion €/year for protecting biodiversity.
The availability of this additional dataset of monetary estimates could serve several other purposes in addition
to the double checking the order of magnitude of financial funding allocated to biodiversity protection. Before
exploring the other benefits of providing monetary estimates for biodiversity protection policies, we need to
distinguish between the use values of ecosystem services, supported by biodiversity as an intermediate service,
and the non use value (glue value) of habitat and species maintenance that represents a final service per se. The
aggregate economic measure total economic value (TEV) is always less than the total system value (TSV) because
of the glue value service (Turner et al 2003).
5
Summary reported from EC official documentation available at https://ec.europa.eu/environment/strategy/biodiversity-strategy2030_en
43
Multiple goods and services traded in the market are provisioning services supported by biodiversity (e.g. fruits,
fibre, timber, etc) and they provide a flow of resources essential for our economies and wellbeing. The willingness
to pay for habitat and species maintenance is an additional stream of resources provided by the society, not
directly visible from the market perspective, but nevertheless important when taking policy decisions that affect
the future of countries and their inhabitants.
Many challenges have to be met when attempting to measure this ‘invisible’ non-use value. First, a simple and
intuitive format is needed to communicate and illuminate this value. To explain biodiversity we separated it into
habitat and species and relate their possible changes to concepts that people can easily understand. Any
ecological terminology was avoided and we refer to land use changes that people can relate to: the basic notion
used to explain the importance of species is the food chain, and the transformation in relation to habitat
degradation that is commonly perceived concerned the use of chemicals in agriculture and the landscape
transformation.
Second, to find a methodology to attribute a value to the infrastructure/glue value of biodiversity is not
straightforward. No exchange value technique could possibly serve this purpose. We need to adopt state-based
social preferences to estimate non-use values. A Choice Experiment is a quantitatively strong technique able to
provide not only the monetary estimates but also a social portrait of the situation in which respondents live. To
build a survey is neither quick nor easy. Social science is as complex as natural science. Several focus group
exercises, and several pilots had to be undertaken before the final survey could be undertaken.
Third, when moving from respondents’ preferences in the survey to monetary estimates many features have to
be addressed in terms of reference contexts and geographical distribution. The procedure to up-scaling the
results from 4 regions to the EU level is feasible, but the quality of the results depends on how much spatial and
environmental characteristics matter in the quantitative assessment. Biophysical and social contexts play in fact
an important role when you need to move from the point data to the areal allocation. Each chapter of this report
is meant to address these three aspects, with detailed descriptions.
The development of the survey and monetary estimation of willingness to pay results represents only the starting
point of supporting biodiversity protection policies. In fact, once we have the monetary valuation of habitat and
species maintenance, what could we do with it?
From a macroeconomic perspective, the valuation of habitat and species maintenance can be used as an
ecosystem service flow to be reported in Supply and Use tables in natural capital accounting (La Notte et al.,
2021). The benefit of reporting this ‘hidden’ flow of value is to fully acknowledge the role of visible and invisible
services by aggregated ecosystem type (Figure 5.1). For example, biodiversity rich sites (for example protected
areas) may provide higher flows of services like habitat and species maintenance and outdoor
recreation/amenity and cultural experiences, rather than crop and timber provision (that are contributing to
output that are already part of the System of National Accounts, SNA, but not fully attributed to the natural
capital and biodiversity). Trade-off analysis would show this counterbalancing generated by biodiversity.
While natural capital accounting is an ex-post assessment, planning and impact assessment analysis are preinvestment analysis that can be enhanced by biodiversity estimates. Critical biodiversity losses can impinge on
welfare benefits and pre-assessment analysis, and complemented with biodiversity estimates and hotspots
zones, can reduce the risk of environmental, economic and social irreversible losses (Schoukens, H., & Cliquet,
A. 2016). For example, if a region presents high biodiversity values and a mining activity is authorised even with
the possibility to compensate biodiversity losses off-site, it is quite possible that local communities would
strongly oppose the mining activity and the overall wellbeing of the area might be compromised.
Figure 5.1. Visual simplification of a macroeconomic perspective use of biodiversity value estimates
44
From a microeconomic perspective, Cost-Benefit Analysis of ecological restoration projects (e.g. Török et al 2011,
Faivre et al 2017) might be enhanced by habitat and species maintenance values. The decision about whether to
finance a project is traditionally based on financial figures referring to costs and revenues. Any environmental
project aiming at enhancing the ecological status of for example soil and water through restoration actions would
likely focus primarily on implementation costs since biodiversity estimates are costly and time consuming
although their values can counterbalance the costs (Figure 5.2).
Figure 5.2. Visual simplification of a microeconomic perspective use of biodiversity value estimates
All national and regional agriculture programs link directly to habitat and species maintenance, and any policy
instrument (e.g. subsidies, taxes, exclusion zones) directed to farmers should fully account for the welfare
benefits of these actions, but the lack of knowledge of people preferences could produce suboptimal results.
However, preliminary analysis of habitant and species maintenance benefits vs farmers’ biodiversity
implementation costs can support the transition to sustainable agriculture initiatives.
Valuation studies based on stated preferences (SP) methods have been important information sources
particularly for revealing the value of those ecosystem services that lack the direct and hence apparent
connection to the socio-economic system. This value is mainly represented by the non-use value component of
the total economic value concept, and this is why welfare estimates elicited through SP methods may be the only
possible representation. The outcomes of the CE study on the welfare value of habitat and species maintenance
enhance the current knowledge on the value of biodiversity. Moreover, this enhancement is spatially specific
because the CE outcome outlines the spatial distribution of this value under the EU-27 regional context.
Values of empirical studies as the current one, offer the primary material for the compilation of valuation
databases (e.g. the Ecosystem Service Valuation Database-ESVD or the Environmental Valuation Reference
Inventory-EVRI database). These valuation databases can facilitate and accelerate ecosystem accounting
applications; they provide the summary statistics of the valuation methods used and the value estimates for a
great range of ecosystem services and ecosystems. This may very quickly demonstrate the average value as well
as the spectrum that this value may take. The database can facilitate ecosystem accounting applications through
the employment of the Value Transfer method. We are already aware of the use of this method for ecosystem
accounting purposes. Even though this method is promising for future applications mainly because it can
accommodate the need for regular (periodic) and consistent (modelling of values) ecosystem accounts, further
work is needed towards structuring valuation databases that would be compatible and suitable for the objective
of ecosystem accounting.
Finally, circular bio-economy strategies, based on promoting bio-resources and local assets (Bugge et al 2016),
would benefit from a preliminary analysis of habitat and species maintenance values to tailor interventions with
regional environmental and economic conditions and needs.
45
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List of abbreviations and definitions
CBD
Convention on Biological Diversity
CE
Choice Experiment
EEA
European Environment Agency
EGD
European Green Deal
EU
European Union
INCA
Integrated system for Natural Capital Accounting
MNL
MultiNomial/conditional Logit (models)
WTP
Willingness to PayABΓ
Alpha Beta Gamma
49
List of figures
Chapter 2
Figure 2.1. Steps for the Choice Experiment study
Figure 2.2. Sample of the figures reported in the first pilot survey
Figure 2.3. List of policies and actions suggested throughout the discussion
Figure 2.4. First CE pilot survey Choice card example
9
11
14
16
Chapter 3
Figure 3.1. Share of respondents by nationality and age group
Figure 3.2. Proportion of respondents by nationality and income
Figure 3.3. Percentage of respondents who knows about biodiversity and food chain by
country
Figure 3.4. Percentage of satisfactory level of national biodiversity level by country
Figure 3.5. Example of 1 of 36 choice cards presented to respondents
Figure 3.6. Attributes and levels
Figure 3.7. Respondents’ preferences on policy in support of the maintenance of habitat and
Species
Figure 3.8. Respondents’ preferences on policy in support of the maintenance of habitat and
species
21
22
22
23
26
26
28
28
Chapter 4
Figure 4.1. Steps to move from the survey outcomes to a spatially explicit estimate of
monetary Values
Figure 4.2. WTPs for high species diversity, low chemicals and per hectare land use
maintenance
Figure 4.3. Dendrogram: clustering of NUTS1 using land use biophysical and socio-economic
information
31
39
41
Chapter 5
Figure 5.1. Visual simplification of a macroeconomic perspective use of biodiversity value
estimates
Figure 5.2. Visual simplification of a microeconomic perspective use of biodiversity value
estimates
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44
45
List of tables
Chapter 2
Table 2.1. Ranking of actions and average WTP
Table 2.2. Drivers of Biodiversity Loss questioned during the Focus Groups
Table 2.3. Socio-economic characteristics of respondents
Table 2.4. Choice card attributes and levels used in the pilot
Table 2.5. First CE pilot MNL model results
Table 2.6. First CE pilot willingness to pay results
12
14
15
16
17
18
Chapter 3
Table 3.1. Farm size (ha) in the four selected countries based on EU Agriculture statistics
Table 3.2. Regional distribution of responses per Member States
Table 3.3. Age distribution of responses per Member States
Table 3.4. Regional distribution of responses per Member States
Table 3.5. Definition and knowledge of biodiversity and food chain
Table 3.6. Respondents’ perception of national and local quality of biodiversity
Table 3.7. Respondents’ perception of factors influencing quality of biodiversity
Table 3.8. Factors influencing respondents’ perception of the quality of biodiversity
Table 3.9. Respondents’ perception of how common high intensity farming in their region is
Table 3.10. Reasons for respondents to opt out
Table 3.11. Preferences for managing the biodiversity fund (%)
Table 3.12. Detailed percentages on respondents’ perception on main causes of biodiversity
loss (%)
Table 3.13. Further respondents’ perception on main causes of biodiversity loss (qualitative
ranking of preferences)
Table 3.14. Detailed percentages on respondents’ preferences on policy for biodiversity
protection (%)
Table 3.15. Respondents’ opinion on reasons why to protect biodiversity (%)
19
20
21
21
23
24
24
25
25
27
27
29
29
30
30
Chapter 4
Table 4.1. Specification of utility functions for choice alternative and modelling strategy
Table 4.2. Coefficient estimates for single country panel mixed logit models
Table 4.3. Average value for each land use indicator
Table 4.4. Summary statistics for land use indicators
Table 4.5. Summary statistics for land use indicators
Table 4.6. WTP per regions and habitat maintenance key features (Euro/household/year)
Table 4.7. Clustering European countries
Table 4.8. Willingness to Pay estimates per households per year (reference year 2019)
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32
33
35
36
37
37
40
42
Annexes
52
Annex I. Biodiversity Governance initiatives at global level
The Convention on Biological Diversity (CBD) was adopted in Nairobi (Kenya) in May 1992. The Convention is
considered all-encompassing as it provides the protection of all living organisms but leaves countries free to
manage their internal goals and actions. The Convention on Biological Diversity has no list of species to protect
or sites to manage, but provides three primary overarching goals:
1. The conservation of biological diversity;
2. The sustainable use of biodiversity;
3. The fair and equitable sharing of the benefits deriving from the use of biodiversity.
The Convention envisages a link between these three objectives, but this should be mediated through a fair and
equitable sharing of the benefits derived from biodiversity. Biodiverse Developing economies should be able to
afford to protect biodiversity within a sustainable development strategy. Industrialized countries on the other
hand often benefit enormously from the use of biological resources from developing countries, but the benefit
accrued by latter are often much less (Marden et al 2020). For this reason, conditions for the exploitation of
resources have been included in the Convention and are summarized in the procedure called "Access and Benefit
Sharing” (Carrizosa, 2004).
In the last decade, these conditions had been comprehensively revised through the adoption of the "FAO Treaty
on Plant Genetic Resources" in 2001 and the "Nagoya Protocol" in 2014. These agreements are fundamental
provisions for a legislative framework to regulate the protection and benefit sharing of biodiversity resources.
Although, a combination of loose definitions, lack of coordination and complex regulations have so far failed to
adequately protect biodiversity and promote a bio-economic development path (Maunder ref in here).
Ten years after the CDB creation, the United Nations held a Conference on Environment and Development in
Johannesburg (South Africa) to discuss the state of biodiversity protection and promote actions. The CBD
signatory countries pledged to significantly reduce the rate of biodiversity loss by 2010 through a formal
agreement called the “2010 Biodiversity Goal”. The agreement, although not legally binding, committed
participating countries to its achievement. Unfortunately, the 2010 Goal was not achieved.
The main obstacle was the lack of consensus in the scientific debate grappling with the problem of accurately
measuring the rate of biodiversity loss. There is still scientific debate on how to measure the loss of biodiversity.
In 2010, to overcome this lack of measurement and accountability of biodiversity loss the "Aichi Biodiversity
Targets" were set up. During the Conference of the Parties the "Strategic Plan for Biodiversity 2011-2020" held
in Nagoya, Aichi prefecture (Japan), 20 objectives, divided into five groups of strategic goals were defined. They
were:
• Strategic objectives A: address the underlying causes of biodiversity loss by integrating the issue of
biodiversity into social and government policies;
• Strategic objectives B: reduce direct pressures on biodiversity and promote sustainable use;
• Strategic objectives C: improve the state of biodiversity by safeguarding ecosystems, species and genetic
diversity;
• Strategic objectives D: improve the benefits deriving from biodiversity from ecosystem services;
• Strategic objectives E: improve implementation through participatory planning, knowledge
management and strengthening development skills.
Each macro objective unfolded into specific actions. A few examples are reported below:
1. At the very least by 2020 the population should be made aware of the value of biodiversity and the necessary
steps to be able to conserve and use it in a sustainable way;
2. The value of biodiversity should be integrated into national and local development strategies and planning
processes, and incorporated into accounting and reporting systems;
3. Incentives, including subsidies, that are harmful to biodiversity should be eliminated, or reformed, in order to
minimize or avoid negative impacts. Instead, positive incentives for the conservation and sustainable use of
biodiversity should be developed and applied in harmony with the Convention and other international
obligations. Always taking into consideration the socio-economic conditions of the countries;
53
14. Ecosystems that provide essential services, including water-related services, and contribute to health,
livelihoods and well-being, should be restored and safeguarded ,taking into account the needs of women,
indigenous and local communities, the poor and the vulnerable ;
20. The mobilization of financial resources to effectively implement the Strategic Plan for Biodiversity 2011-2020
from all sources, and in accordance with the process established and agreed in the Strategy for Mobilization of
Resources, should increase substantially from current levels. This objective will be subject to changes depending
on resource needs assessments to be developed and reported by the Parties.
The Aichi's targets were overall clear and very ambitious but, in September 2020, the United Nations announced
that none of the twenty objectives were fully achieved. This was a very disappointing announcement (implying
inefficient and ineffective use of public funding) if we consider the huge investment of time and resources. The
situation is serious, but not irreversible.
Lately, the advisory body of the United Nations Convention has called for the development of a new Global
Framework for Biodiversity after 2020 (Global Biodiversity Framework - GBF). A Working Group was set up to
develop the Post-2020 Global Framework for Biodiversity. The Working group met twice. The first meeting was
held in Nairobi from 27 to 30 August 2019, marking the official start of the negotiations. The working group has
drafted some objectives to be achieved by 2030, and in line with the three overarching primary objectives of the
CBD. The conclusion of this consultation process was the conference in Kunming (China) scheduled for October
2020 where the new commitments to preserve biodiversity loss were supposed to be discussed and agreed. Due
to the ongoing pandemic, the conference is now scheduled for October 2021. A "zero draft" of the new Global
Framework for Biodiversity (GBF) has been prepared and initially discussed in Rome (24 to 29 February 2020) by
the working group and country representatives.
The "draft zero" of the Post-2020 Global Framework for Biodiversity contains five key long-term goals to be
achieved by 2050 , each of which can be concretely defined and measured. The five fundamental objectives, to
be negotiated in October 2021 during the COP 15 [ X is the value to be negotiated], are:
1. No net ecosystem loss (net positive balance between acquired and lost ecosystems) by 2030 ; and through the
extension and integrity maintenance of freshwater, marine and terrestrial ecosystems, increases of at least 20%
by 2050, thus ensuring the resilience of ecosystems.
2. The percentage of endangered species must be reduced by [X%] and the abundance of species must be
increased on average by [X%] by 2030 and by [X%] by 2050;
3. Genetic diversity must be maintained or enhanced on average by 2030 and for [90%] of species by 2050;
4. Contribute to:
- An improvement in nutrition for at least [X million] people by 2030 and [Y million] by 2050;
- An improvement in sustainable access to safe and safe drinking water for at least [X million] people by
2030 and [Y million] by 2050;
- An improvement in resilience to natural disasters for at least [X million] of people by 2030 and [Y million]
by 2050;
- Achieving at least [30%] of the mitigation commitments to achieve the Paris Agreement targets in 2030
and 2050.
5. The benefits, shared equally and justly, from the use of genetic resources and associated traditional knowledge
should have increased by [X] by 2030 and reached [X] by 2050.
The adoption of the new Global Framework for Biodiversity (GBF) post-2020 will play an important role as it
represents a springboard towards the 2050 Vision of "Living in harmony with Nature" which aims that in 30 years
biodiversity can be valued, conserved, restored and used wisely, maintaining ecosystem services, supporting a
healthy planet and providing essential benefits for all people. The targets are clear but the tools and processes
to reach these Specific, Measurable, Ambitious, Realistic and Time-bound (SMART) goals are less consolidated
and developed (Primmer, & Furman, E. 2012, Laurila-Pant, et al 2015, Maxwell et al 2015 Feger, C., & Mermet,
L. 2017). An OECD 2019 report called “The Post-2020 Biodiversity Framework” reviewed the past biodiversity
conservation ambitions and the lack of progress and provides a set of recommendations for the coming global
consultation. The report is transparent on the challenges to measuring the progress toward the Aichi targets, as
well as the problem of comparability across states. This highlights the complexities surrounding the enabling
processes required to reach the 2050 living in harmony goal.
54
Annex II. The questionnaire
Thank you for taking the time to complete this survey. We are carrying out research about what is important to
people when policies are designed the conservation of biodiversity. The survey will last between 20 – 25 minutes.
There are no right or wrong answers and no specific knowledge about biodiversity is required to participate.
Who is running the research?
The research is run by Joint Research Centre in collaboration with the University of East Anglia.
Why is the survey being done?
The survey is part of a wider research project which aims to study biodiversity in Europe.
What will data be used for?
If you agree to take part to the survey you will be asked about yourself, your opinion on land management and
environmental protection. The data will be used to understand the current land use management to design
appropriate land use changes for supporting and enhancing biodiversity protection.
Your response will be anonymized and will be available only to researchers with both scientific and ethical
approval. A report will be also made available publicly at the end of the project by 2020. No personal information
which could be used to identify you will be published or shared.
You can withdraw from the survey at any time and do not need to specify the reason. However, once the data
will be anonymized there is no way researchers can identify and remove your record. For further information
you can contact Alessandra La Notte, (
[email protected]).
How is the survey conducted?
If you agree to participate in the survey, your participation is voluntary and you are a free to refuse to answer
questions. Consent to participate in this study is implied by ticking the box found at the bottom of this page.
I am aged 18 years or more and hereby voluntarily consent to my involvement in the research project.
I am aged 18 years or more and hereby voluntarily consent to my involvement in the research project
I confirm
I do not confirm
55
SECTION 0 - SCREENING AND QUOTAS
S1. Please can you provide your partial home postcode postcode? This information will be treated as
confidential and will only be used for research purposes
o RECORD First 3-digit home POSTCODE
o
Prefer not say (this ends the survey)
THANK & CLOSE
S2. Please enter your postcode:
Please only enter capital letters and numbers, don't include any other characters. Enter text below
_________
S3. Please indicate your gender
o
Male
o
Female
o
Other / Prefer not to say
S4. Please indicate your age
o
18-29
o
30-39
o
40-49
o
50-59
o
60-74
o
75 or more
S5. Are you the main income earner in your household?
o
No
ASK Q5
o
Yes
ASK Q5
o
No income earners
SKIP TO Q7
S6. What is the main income earner’s occupation in your household? If the main income earner is retired,
please select their occupation before retirement
o
Higher managerial, administrative or professional
o
Intermediate managerial, administrative or professional
o
Supervisory or clerical and junior managerial, administrative or professional
o
Skilled manual worker
o
Semi or unskilled manual worker
o
Casual worker, dependent on state pension only, or dependant on state welfare
56
SECTION A – Description of the topic
D1.
The European natural environment faces intense pressures from land use and climate change, urban expansion,
and intensive agriculture.
The number of organisms (plants and animals) living in the natural environment (e.g. natural forest, grasslands
or wetlands) is decreasing.
This lowers the variety of plants and animals left in nature. Governments can implement policies that might
maintain, improve or reduce this variety.
1.
Have you heard before of the term biodiversity?
o
o
Yes
No
[IF Q1= NO, go directly to Q3]
2.
In your opinion, what could be an appropriate definition of biodiversity:
o Variety of living organisms, animals and plants; including the diversity among species, across
species and places where they live
o Number of different animals and birds on the earth
o Number of different marine and terrestrial habitats
o Other____________
3.
Do you know the concept of “food chain” in nature?
o Yes
o No
[IF Q3= NO, go directly to D2]
4.
In your opinion, what could be the right definition for a food chain:
o the relationship between ecosystems
o the functioning of a biological cycle
o dependency of organisms on other organisms as a source of food
o Other
5.
Do you think that biodiversity and food chain are affecting each other?
o
o
o
Yes
No
I don’t know
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D2. Biodiversity means the variety of all living organisms, animals and plants, present on the planet.
In a diverse environment different organisms exist and their relationship, with the "eating and being eaten" rule,
describes a food chain which underpins a healthy environment.
In reality, each environment presents unique characteristics and for example an insect can belong to more than
one food chain and the environment is formed of many food chains together that represent a food web as in the
picture. The more biodiverse an environment is the more complete is the food web.
Example of a food web:
As the environment is degraded (e.g. due to diversity of the landscape as in picture on the left-hand side) some
species disappear [or their quantity reduces substantially] which leads to loss of biodiversity.
Environmental degradation lowers the number of species (animals and plants) in the landscape, as shown in the
Figure below.
Particular forms of landscape management can lead to a loss of biodiversity; governments can prevent this
outcome.
58
6.
If you were asked to assess the level of biodiversity in your local area and nationally, what would it be
your opinion?
Very low
Low
Normal
High
Very high
I don’t know
Biodiversity in
your country
(National)
Biodiversity in
your county
(Local)
7.
When you answered to the last question, were you thinking about any of the following?
❑ quantity/quality of parks, green areas and / or wooded areas
❑ waste management
❑ water quality
❑ agriculture policies for environmental protection
❑ Gut feeling
❑ The number of animals and plants
❑ Insects
❑ Others (specify)
59
SECTION B – Attitude and perception
8.
To what extent do you agree or disagree with the following statements about impacts on biodiversity:
(Please tick one, and only one box on each row)
I totally
agree
I agree
rather than
disagree
Urbanization causes
biodiversity loss
Intensive agriculture
causes biodiversity loss
Increasing human
population causes loss of
biodiversity
Industrialization causes
biodiversity loss
The introduction of nonnative species causes
biodiversity loss
Pollution causes
biodiversity loss
Climate change causes
biodiversity loss
Organic farming causes
biodiversity loss
Buying seasonal fruit and
vegetables causes
biodiversity loss
60
I neither
agree or
disagree
I disagree
rather than
agree
I totally
disagree
9.
From the list above which one do you consider to be the most important? And the least important?
Most
Least
Urbanization causes
biodiversity loss
Intensive agriculture
causes biodiversity loss
Increasing human
population causes loss of
biodiversity
Industrialization causes
biodiversity loss
The introduction of nonnative species causes
biodiversity loss
Pollution causes
biodiversity loss
Climate change causes
biodiversity loss
Organic farming causes
biodiversity loss
Buying seasonal fruit and
vegetables causes
biodiversity loss
10. In your opinion, what is the best policy that could be adopted by a state to protect biodiversity? (please
select one and only one answer)
o Increase the areas under protection (e.g. nature reserve, natural park)
o Set up financial incentives for biodiversity conservation that everyone can access
o Introduce stricter rules for agriculture activities that impact biodiversity
o Allocate more financial resources for promoting policies that support biodiversity protection
o Promote research on the consequences of biodiversity loss
o Increase citizens' information on the importance of biodiversity
o I don’t know
o None of these
o Other (specify)
11. What do you consider as the main reason for biodiversity protection? (Please select only one answer).
o
o
o
o
o
o
For biodiversity per se (for its intrinsic value)
To ensure the survival of the different animal and plant species that are typical of our country
For the well-being and health of humans
For future generations
I do not support protection of biodiversity
Other (please specify):
61
SECTION C –PREFERENCES for AGRICULTURE POLICIES
High intensity farming has led to a significant increase in food production through more productive animal
rearing and mono cultivation of crops. However, it has also been the biggest driver of changes in the condition
of the natural environment and has produced a less varied landscape with negative consequences for
biodiversity.
The following pictures and table summarize high intensity farming:
High intensity farming
Amount of food grown
High levels of food produced per hectare
Number of farm animals
High numbers of animals per hectare
Levels of inputs used
High levels of fertilisers, pesticides and machinery used
Effects on wildlife
Main cause of declines in biodiversity (e.g. farmland bird species; pollinators)
12. How far away is the nearest high intensity farmed area to your house?
o
o
o
o
o
0-10km
11-20km
20-40km
More than 40km
Do not know
13. How common is this farming system in your region?
o Main farming system
o Fairly used system
o Uncommon system
o Don't know
A switch to less intense farming systems is possible. These include for example:
planting new trees, bushes and grasses along with crops known as agroforestry or with livestock rearing
known as agro-silvo pastoral
setting aside land for harbouring pollinating insects and wildlife or for planting wildflowers,
planting a variety of crops
converting agricultural land into woodland
organic farming or decreased use of chemicals such as fertilisers or pesticides.
62
These systems have the following features comparing to high intensity farming:
High intense farming
less intense farming systems
Amount of food grown High levels of food per hectare
Reduced
Number
animals
Reduced
of
farm High numbers of animals
Levels of inputs used
High level of fertilisers, pesticides Reduced
and machinery used
Effects on wildlife
Reduced biodiversity
Increased biodiversity
Governments can design specific agricultural policies to improve the state of biodiversity in agricultural
lands. This survey aims to explore public preferences for these policies.
Please take a moment to look at your country map where red represents zone with high intense farming.
[DISPLAY MAP of country]
You will be asked to choose from three policy alternatives. Two alternatives would lead to an improvement in
biodiversity and one alternative that keeps things as they are.
The changes in biodiversity in agricultural lands might not be perceived by general population as it might impact
less visible plants or animals.
For each alternative you will be asked to consider the following characteristics that can vary as explained below:
o
The reduction in chemicals compared to today
▪ Banned chemicals (i.e. organic farming)
▪ Reduce by 25%
▪ Reduce by 50%
63
▪ Reduce by 75%
Change in biodiversity (diversity of wildlife and plants) relative to today’s situation. This change might not be
visible to humans or accessible for their enjoyment. However, as mentioned previously in the survey the high
level of biodiversity is crucial for healthy environments.
▪ Small change
▪ Medium
▪ Large change
The size of farming land where the change can occur.
· Small (14 hectare as 20 football pitches)
· Medium (40hecatre as 60 football pitches)
· large (100hectare as 150football pitches)
64
Costs in term of ANNUAL contribution towards agri-environmental scheme. Households like yours will pay a
specific TAX that will generate a FUND to support biodiversity protection.
We will now present you with six questions in which you are asked to compare the three alternatives. All you
need to do is decide which of the three alternatives you prefer in each situation. Please treat each question
separately.
There is no right or wrong answer, but it is important that your responses reflect your true opinion as your
responses might impact future agri-environmental policies.
Also remember that any changes will cost the amount shown as a new TAX which reduces your ability to make
other purchases, such as daily house expenditures.
65
6 choice cards
QNEW: “To what degree do you believe that your responses will be taken into account in policy and
administration of habitat maintenance for biodiversity protection in your country?”.
definitely
considered
rather considered
rather not
considered
66
definitely not
considered
I do not know
The 6 choices that you made presented hypothetical changes in agricultural lands that might occur in the future.
Previous studies show that people tend to make decisions in hypothetical situations (as you did before) that
differ when the situation became real.
For example, a recent study asked people whether they would purchase a new food product. This purchase was
hypothetical as no one actually had to pay money when they indicated a willingness to purchase. In the study,
80% of people said they would buy the new product, but when a grocery store stocked the product in reality,
only 43% of people actually bought the new product when they had to pay for it. This difference (43% of people
buying the product vs. 80% of people stating they would) is an example of people overestimating their
hypothetical choices.
Think about what you are deciding on. Your choice implicates consequences (e.g. have to pay for biodiversity
improvements that are good for the environment but maybe not directly visible to you!).
Please keep this in mind while we offer you the possibility to revise three of the previous choices.
Randomly allocation of 3 choice cards with previous choice. Let people revise their choices.
14. If you chose the option “No change” in all of the sets, what was the reason for it? (Choose only one the most important reason - from the following).
❑ I can’t afford to pay.
❑ I am in favour of this initiative, but it is the responsibility of the state to support it.
❑ I do not believe that biodiversity protection is important.
❑ I doubt that this initiative can be effective for the protection of biodiversity
❑ I was not the cause of the problem and therefore I do not understand why I should support this
initiative.
❑ I think biodiversity protection is not guaranteed through an agri-environmental scheme.
❑ Other reasons (specify)
15. Who should manage the fund collected to protect biodiversity?
o
o
o
o
o
o
o
o
o
A private research institution
A public research institution
A private trust or fund
A public trust or fund
An environmental association like WWF
The city council
The region
Central government
The European Union
67
SECTION D – RESPONDENT PROFILE
D1. What is your education level?
Elementary school
Middle school
High school degree
Degree or other university degree
Post graduate training
No educational qualifications
o
o
o
o
o
o
D2. How many people live in your household, including yourself? Please include every adult and child:
1 person
2 people
3 people
4 people
5 people
6 people
More than 6
I would rather not say
o
o
o
o
o
o
o
o
D3. How many people under 18 years are living in your household?
o
o
o
o
o
o
None
1 person
2 people
3 people
5 people
5 or more people
Now we would like you to consider your weekday engagement with nature and ask you question about the time
you spent last month outdoors. By outdoors we mean open spaces in and around villages, towns and cities,
including parks, canals and nature areas; the coast and beaches; and the countryside including farmland,
woodland, hills and rivers. This does not include:
- routine shopping trips or;
- time spent in your own garden
19. How many outdoor visits did you make last month in total? (This could be anything from a few minutes to
all day.) _______________
20. Which of the following best describes where you spent most of your total outdoor time?
o
o
o
o
o
in a town or city
In a seaside town or place
Other seaside coastline (including beaches and cliffs)
In the countryside (including areas around towns and cities)
I don't spend any time outdoors
68
Q22. How many days of the total did you spend in your favourite location?
Q23. How far is the this location from your home?
o
o
o
o
o
o
o
Less than 1km
1-3km
3-5km
5-10km
10-20km
20-40km
More than 40 km
Q23. How do you get to your most favorable location?
o
o
o
o
Walking
Cycling
Car driving
Other
Q24. Are you or anyone in your family a farmer?
Yes, No
Q25. What is your annual net family income (after taxes)? Please include all sources of income, including benefits,
stipends, pension etc. (please indicate the income of YOUR family, not your individual income)
o
o
o
o
o
o
o
Up to 10.000 €
from 10.000 € to 30.000 €
from 30.000 € to 50.000 €
from 50.000 € to 70.000 €
from 70.000 € to 90.000 €
over 90.000 €
I don’t remember
Q26. What is your opinion on the questionnaire and its instructions?
o
o
o
o
Everything was all clear and understandable
The questionnaire was mostly clear and understandable, although some parts should be specified
better
The questionnaire was unclear and difficult to understand
Other(specify)_____________________________________________________________
Thank you very much for your time and collaboration.
submit answers and finish
69
Annex III. sampling of countries
As the agriculture land use change is the selected policy to protect biodiversity the selection countries is driven
by intensity of high intense agriculture in EU. The intensity of agriculture is proxied by the emergy of cropland as
provided by JRC. The table below reports the distribution of emergy value in EU. The mean value is 1,793,228
and the 25th percentile is at 476,598 and the 75th at 3,169,611.
Table 1A. Crops Emergy stats for EU
Average crops emergy
Percentiles
Smallest
1%
101255
101255
5%
287859
287859
10%
25%
327725
476598
327725
329902
50%
909997
Largest
75%
3169611
3928360
90%
95%
99%
4306819
4433934
5752171
4306819
4433934
5752171
Member States:
24
Mean
1793228
Std. Dev.
1674682
Variance
Skewness
Kurtosis
2.80E+12
0.85591
2.428442
The countries were selected to represented low and high emergy cropland areas. The sampled countries are CZ,
DE, IE and IT. The statistics of the selected countries are as follow:
Table 2A. Emergy crops for the sampled MSs
Average Crops emergy
Low emergy
Similar states
CZ
423630.3
Yes
PT,BG,RO, EL,SI, LT
DE
2014560
No
EE,AT,FI,UK,LV
IE
3928360
No
SE,DK,NL
IT
646876.1
Yes
HU,PL,SK,ES,BL,FR
In these countries we then followed a quota sampling scheme to select respondents who represent countries
census data on gender and age. A further geographical sampling was adopted to capture the intense agriculture
distribution as in Fig. 2. The emergy indicator is reported as red when the man-made inputs are intense.
70
Figure 1A. Geographical distribution of intense agriculture in the main macro-regions
The distribution of respondents reflects the countries census data and the quote are distributes as follow:
71
Table 3A. Sampling scheme for socio-economic characteristics in selected MSs
CZ
DE
IE
IT
M_18_29
8.19%
8.76%
9.70%
7.56%
M_30_39
9.18%
7.70%
9.75%
7.15%
M_40_49
9.93%
7.81%
9.66%
9.24%
M_50_59
7.67%
9.70%
7.94%
8.89%
M_60_75
10.84%
9.97%
9.02%
10.27%
M_75_plus
2.92%
4.98%
2.94%
4.99%
F_18_29
7.82%
8.01%
9.53%
7.05%
F_30_39
8.63%
7.40%
10.44%
7.07%
F_40_49
9.42%
7.68%
9.76%
9.36%
F_50_59
7.55%
9.61%
8.09%
9.29%
F_60_75
12.69%
10.89%
9.22%
11.40%
5.18%
7.50%
3.95%
7.72%
F_75_plus
Table 4A. Sampling scheme for regions in selected MSs
DE
CZ
IE
IT
Praha
12.31% Baden-Württemberg
13.23% Norther and
Western
17.64% North East
19.25%
Strední Cechy
12.46% Bayern
15.69% Southern
33.29% NorthWest
26.70%
Jihozápad
11.54% Berlin
4.37% Eastern and
Middland
49.07% Centre
20.04%
Severozápad
10.50% Brandenburg
3.06%
Sardinia
Severovýchod
14.23% Bremen
0.83%
South
Jihovýchod
15.99% Hamburg
2.21%
Strední Morava
11.53% Hessen
7.51%
Moravskoslezsko
11.44% MecklenburgVorpommern
1.98%
Niedersachsen
Nordrhein-Westfalen
9.58%
21.55%
Rheinland-Pfalz
4.93%
Saarland
1.22%
Sachsen
4.98%
Sachsen-Anhalt
2.75%
Schleswig-Holstein
3.49%
Thüringen
2.64%
72
2.80%
31.21%
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1
KJ-NA-30953-EN-N
doi:10.2760/927786
2
ISBN 978-92-76-46351-1