INTERNATIONALIZATION OF COVID-19 VACCINE
USING THE BIOTECH INVS MODEL
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Tubman, Alliayah; Neubert, Michael; Dogra, Amit
Abstract
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The purpose of this multiple case study is to explore the internationalization processes,
patterns, and behaviours of BioTech firms producing a COVID-19 vaccine using the
Biotechnology international new ventures (BioTech INVs) model as a conceptual framework.
The sample consists of eight BioTech firms producing a COVID-19 vaccine, which is
approved in at least one foreign market besides the home market in March 2021. The findings
suggest that the sample firms are able to identify and to scale international market
opportunities early and fast using different market entry modes, networks, and access to
capital with governments, civil society, and within their own industry. The findings of our
study contribute to the research about BioTech INVs and the speed of internationalization.
We call for further qualitative research including interviews with subject-matter experts to
better understand the internationalization behaviour of BioTech firms producing a COVID-19
vaccine.
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Keywords
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International new venture; BioTech; Covid 19; Coronavirus; vaccine; internationalization;
international business
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This preprint research paper has not been peer reviewed. Electronic copy available at: https://ssrn.com/abstract=3860031
Introduction
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As of early April 2021, the number of people confirmed to contract COVID-19 exceeded the
figure of 132 million, along with additional 2.8 million people who lost their lives worldwide
(WHO, 2021), as the COVID-19 is affecting 221 countries and territories (Worldometer,
2021). Also, the economic downturn due to the lockdowns is deeper than any other modern
worldwide financial crisis that we have experienced in the recent past (Miguel, 2021), and a
possibility of creating huge social, economic, and political effects (Tubman & Neubert,
2021). However, recent technological innovation that gave birth to COVID-19 vaccine is an
enormous medical advancement (Wilson, 2020), and researchers operating in the laboratory
to create vaccines for a broad range of similar coronaviruses, to pre-empt pandemics in the
future (California Institute of Technology, 2021), BioTech firms producing a COVID-19
vaccine should internationalize early and fast to refinance their investments (Neubert & Van
Der Krogt, 2017) and to increase the already 673 million COVID-19 vaccines administered
worldwide as of early April 2021 (Mikulic, 2021) to support governments in the successful
management of the pandemic.
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The size of Biotechnology market is to surpass the figure of USD 775 billion by 2024 as per
a new research report due to the favourable government’s initiatives and growing demand for
synthetic biology which will drive the growth of biotechnology industry over the forecast
time span (Market Watch, 2021), and these BioTech firms producing a COVID-19 vaccine
would be major contributors. Moreover, it is important to understand what happens in
emerging markets. The specific problem is that BioTech firms producing a COVID-19
vaccine need to understand which internationalization processes, patterns, and behaviours
they should apply to reach their strategic goals of early and fast internationalization (Tubman
& Neubert, 2021).
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The purpose of this study is to explore the internationalization processes, patterns, and
behaviours of BioTech firms producing a COVID-19 vaccine using the Biotechnology
international new ventures (BioTech INVs) model as a conceptual framework (Oviatt &
McDougall, 2018). This study uses a qualitative multiple case study research design. Through
the use of the replication logic, we aim to contribute to the development of a new conceptual
framework for the internationalization of vaccines (Halkias & Neubert, 2020).
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This study follows a call for research from Tubman and Neubert (2021) to explore the
processes, behaviours, and patterns of BioTech firms producing a COVID-19 vaccine. This
study should challenge and extend their findings with larger sample size, the integration of
the developing markets’ perspective, and INVs as the conceptual framework. This study will
try to contribute to the closure of the gap in the literature about the internationalization
processes, patterns, and behaviours of BioTech firms producing COVID-19 vaccines.
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Following this introduction, the literature review will discuss the current research, mostly
from the last five years, and the conceptual framework. In chapter three, we will present the
qualitative multiple case study design as our research methodology. Chapter three also covers
our sampling strategy, the description of the sample, data collection and analysis methods as
well as the research questions. The findings of our study will be described in the fourth
chapter and discussed in chapter five. Finally, the sixth chapter includes the conclusion,
limitations, implications, and recommendations for further research.
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This preprint research paper has not been peer reviewed. Electronic copy available at: https://ssrn.com/abstract=3860031
Literature Review and Conceptual Framework
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The literature review is based on the purpose of this study which is to explore the
internationalization processes, patterns, and behaviours of BioTech firms producing a
COVID- 19 vaccine. It includes the literature search strategy and covers the current literature
about the internationalization of BioTech firms producing vaccines and international new
ventures (INVs) as the conceptual framework. In our literature search strategy, we searched
the most common scientific databases like for example ProQuest, Ebsco, Google Scholar,
Researchgate, SSRN, and Academia to identify literature with different keywords and
keyword combinations about the internationalization processes, patterns, and behaviours of
BioTech firms producing a COVID-19 or other vaccines from the last five years, except
seminal articles.
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The international new venture (INV) model is employed for this study as the conceptual
framework. Following the definition of Oviatt and McDougall (2018; 1994), INVs are firms
seeking to gain a competitive advantage from the utilization of resources and sales in many
nations immediately after their incorporation. In contrast to the born global firm model
(Rennie, 1993), which focuses on early export sales, the INV includes the internationalization
along the value chain. The lean global start-up model (Tanev, 2017; Rasmussen & Tanev,
2015) was developed based on the lean start-up model of Blank (2013) and Ries (2011). We
don’t use this model as the conceptual framework, because the BioTech firms in our sample
already have a business model (Blank, 2013) and uncertainty is low in comparison to other
start-ups due to government funding (Ries, 2011). The most appropriate model for our study
is the high-tech INV operating in the BioTech industry (Evers & Anderson, 2021), or how we
will call it: BioTech INVs.
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Many scholars have concentrated on identifying the factors that explain how and why INVs
are seeking promising circumstances worldwide independent of their place of origin and
operational centre (Dzikowski, 2018; Morais & Ferreira, 2019; Schwens et al., 2018). Often
INVs internationalize their activities from beginning, effectively moving employees,
thoughts, technologies which are innovative, business models, and financial resources all
throughout the world (Zahra, 2021). In general, they innovate the transfer of value and
acquisition of value aspect as sales channels and logistical means more often than the other
internationalizing companies, and also redesign their outside connections more seriously
(Abrahamsson et al., 2019). Earlier research refrained from leading any comprehensive
studies of network dynamics when INVs could infiltrate a few worldwide business sectors
and thus required to adjust to challenge them (Domurath et al., 2020; Morais & Ferreira,
2019).
The concepts, which frame our conceptual framework are market orientation, multiple entry
and growth strategies, resources from governments and institutions, and technology and
innovation (figure 1):
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Bio-Tech
INVs
capabilities
Market
orientation
Multiple
entry and
growth
strategies
Resources
from
governments and
institutions
Technology
and
innovation
Bio-Tech
INVs
Figure 1: conceptual framework (authors)
Market orientation
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This preprint research paper has not been peer reviewed. Electronic copy available at: https://ssrn.com/abstract=3860031
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Market orientation (MO) is a way to deal with business that focuses on recognizing the
requirements and wants of customers and making products and services that gratify them.
Organizations that possess a market orientation acknowledge the point of views and
necessities of their target market as an important factor of their research and development
(R&D) for new offerings (Kopp, 2021). INVs with MO contrasted with those without MO
have a superior comprehension of the necessities and needs of foreign consumers, strategies
and capacities of competitors and extrinsic forces and can react suitably in an well timed way
to the prerequisites of a changing atmosphere and hence take benefit of an upper hand in the
competition (Knight and Liesch, 2016; Acosta et al., 2018). Likewise, INVs with MO can
exploit these assets and capacities to connect cultural distance and select culturally
inaccessible business sectors in return for more market opportunities and better financial
achievements (Deutscher et al., 2016; Mu et al., 2017; Acosta et al., 2018). Also, there is a
scope of proof that corroborates the way in which MO affects the global accomplishments of
organizations (Escandon-Barbosa et al., 2016). Consequently, MO is an important,
uncommon, unique and non-replaceable capacity and it can produce perpetual competitive
advantage (Papadas et al., 2019; Tho, 2019). Da Rocha et al. (2017) conjured the idea of
borderless companies. As indicated by the authors, the qualities of INVs are (i) value-added
operations spread across multiple countries and regions; (ii) entrepreneurs not limited by a
home country; (iii) international founders and management teams or both; and (iv)
international employees. However, international markets intricacy expands the interest for
formulation, dispersal and market intelligence abilities (Hagen et al., 2017; Genc et al., 2019)
while the working of worldwide corporate incorporates the powerful management of a
diverse organization with various worldwide sites (Sayles, 2017). A recent report discovered
that to handle unpredictability in foreign markets, entrepreneurs frequently decide to create
collaborative partnerships (Liu and Almor, 2016). With the development of globalization, it
has gotten progressively normal for INVs to look for development potential outside of the
customarily characterized borders (Kristianto et al., 2017), however a few researchers have
expressed their worry that the ongoing COVID-19 pandemic may lastingly affect
globalization primarily and more explicitly on the manners in which INVs coordinate their
cross-border operations (Altman, 2020; Irwin, 2020).
Multiple entry and growth strategies
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Market entry is the act associated with bringing a product or service to a targeted market
(Wang & Duan, 2018). There are three types of market entry modes based on their
characteristics, which are trade-related entry modes (exporting, subcontract, and
countertrade), resource transfer mode (licensing, franchising, international management
contract, and build-operate-transfer), and investment-related mode (joint venture, and whollyowned subsidiaries) (Buckley et al., 2018; Neubert, 2011; 2013). Mergers and acquisitions
have been influential in changing national organizations into enormous worldwide
corporations (Sherman, 2018). Bio-Tech INVs use multiple market entry strategies like
wholly owned subsidiaries, strategic alliances, strategic partnership, contract manufacturing,
commercialization partnership, export and expansion strategies like diversification,
cooperation, and global internationalization strategies to go abroad (Tubman & Neubert,
2021). Two market expansion strategies can also be used together as a market combination
(Schellenberg et al., 2017), and market diversification is a strategic decision that firms take to
expand internationally into areas with varying characteristics (Sun & Govin, 2017). However,
local adaptation is adapting the products based on the local market needs; whereas, global
standardization is the process to standardize a product globally (Leung et al., 2020; Wafler &
Badir, 2017; Rac-Nicholson & Khan, 2017). Bio-Tech INVs use global standardization in
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This preprint research paper has not been peer reviewed. Electronic copy available at: https://ssrn.com/abstract=3860031
entering international markets even though they need national (or regional in the European
Union) approval (Tubman & Neubert, 2021).
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Odlin and Benson-Rea (2017) have featured the function of network and strategic alliances in
the internationalization procedure of small and medium businesses (SMBs) in New Zealand.
A new research of Lew et al. (2016) proposes that INVs' network connections are probably
going to include both a business (formal) and a social (informal) composition, which
increases their transformation to international markets. Moreover, the importance of networks
is an essential system by which INVs make up for their absence of resources in penetrating
new international markets (Knight & Liesch, 2016). Especially, it has been expressed that
network contacts assist these organizations with conquering resource shortages (Blesa &
Ripolles, 2021) and absence of foreign market authenticity (Bembom & Schwens, 2018),
which contribute to early market entry. With expanding market knowledge and relationship
advancement (Vahlne & Bhatti, 2019), this will decrease the liability of foreignness and
outsidership, and also enhanced comprehension about how to move their firm-explicit
benefits to this market (Neubert & Van Der Krogt, 2017; Neubert, 2018). In this way,
acquiring such advantages from global networks requires a level of consistency and balance
to guarantee the flow of information, and different resources like financial resources (Khan et
al., 2018).
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According to Zahra (2021), the appearance of COVID-19 harmed international
establishments, changing belief systems, altering patterns of global activities and also
disturbed global business networks which are broadly saw as crucial for innovation, learning,
approach to resources, worldwide expansion, and opportunity acknowledgment (Lorenz et
al., 2018; Pedersen et al., 2019). The interruption of long-lived establishments and networks
is probably going to stretch out to industry and business environments and similar stages that
exist all throughout the world. These business environments have become significant fields
where organizations access resources, partners and opportunities that advance development
(Nambisan et al., 2019). As of now, there are indications that the flow of venture funding
across worldwide boundaries, particularly emerging economies, is decreasing (Rist, 2020). In
this manner, in managing their activities, INVs may need to depend largely on ethnic and
family ties, and professional associations (Li et al., 2019). Changes in the institutional setting
are probably going to bring about significant changes in worldwide ventures' objectives,
decision principles and strategic behaviour (Odlin, 2019).
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Additionally, it is essential to know when INVs enter a foreign market. Entering as a pioneer
means that a firm enters a new foreign market and creates consumer preferences, enlarges the
market, and makes changes in the behaviour of the consumer (Tubman & Neubert 2021)
whereas joining as a follower means that a firm has a clear picture of the market and can
develop strategies to win over the pioneer of the market (Hochleitner et al., 2016). The
advantage of pioneering in the market is that the firms sustained competitive advantage over
the market follower (Gupta & Bose, 2019). For the timing of entering the market it is
essential to know the organization’s standing in the international market (Jiang et al., 2019).
The market entry timing is not only a decision of the Bio-Tech INVs, because it mainly
depends on when their products receive approval (Tubman & Neubert, 2021).
Resources from governments and institutions
Backings of the national government and the U.S. private sector were utilized by Operation
Warp Speed (OWS) to speed up the testing, supply, improvement, and dissemination of safe
and successful vaccines, therapeutics, and diagnostics to respond to COVID-19 (Miller,
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2020). The federal government invested more than $18 billion (Bloomberg, 2020) in a
selection of six hopeful vaccine possibilities via its Operation Warp Speed program (Barone,
2020). Interestingly, the United Kingdom (U.K.) created a special vaccine team in May that
provided £18.5m in vaccine research, and then invested more £65.5m to get the AstraZeneca
vaccine working (Pharmaceutical Technology, 2020). The U.K. additionally made every
effort to get production of vaccine within Britain, accelerating a few products and effectively
worked out with vaccine creators to utilize British manufacturing sites (The Canadian Press,
2021).
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Furthermore, a sum of US$445 million was invested by Germany in BioNTech, a Germany
company that collaborated with the firm Pfizer from the United States in order to get
BioNTech's mRNA vaccine developed (Blankenship, 2020). Germany also put an amount of
US$300 million in second national firm, CureVac, which is using messenger RNA
technology to create a COVID-19 vaccine (Albert, 2020a).
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Additionally, the European Commission agreed on six advance contracts with vaccine
manufacturers that will permit to buy a COVID-19 vaccine once it is available (Medicines
Law & Policy, 2021). “It has made over €2 billion available to ensure we have sufficient
production capacity in the EU. With all these actions added to the global pledging efforts, the
Union’s long track-record of funding cutting-edge science and its ability to bring together
leading scientists and innovators in the field, the EU is at the forefront of international efforts
to produce a vaccine” (European Commission, 2020).
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China has approved three vaccine candidates developed by Sinovac and state-owned
Sinopharm for emergency use. All these companies are backed by funds from the state
(Reuters, 2021a). The first country to accord regulatory approval for COVID-19 vaccine was
Russia, Russian authorities were able to do it without the completion of large-scale trials that
worried scientists and doctors due to the safety and efficacy factors of the vaccine. Moscow’s
Gamaleya Research Institute created the Sputnik V vaccine and then it was marketed by the
Russian Direct Investment Fund (RDIF) which is their sovereign wealth fund (Segreti, 2020).
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The examples above show that resources from governments and institutions play an
important role for the development of COVID-19 vaccines (Tubman & Neubert, 2021). In
this multiple case study, we will explore the role of resources from governments and
institutions provided for BioTech firms producing a COVID-19 vaccine.
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Technology and innovation
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The situation of International New Ventures (INVs) keeps on developing on account of
technological proceeds (Blesa and Ripolles, 2021). These organizations are diminishing
physical and social distances, and working with human resources mobility (Paul & RosadoSerrano, 2019). Digital technology and requirement of the market have additionally
empowered joint effort in advancing all throughout the planet. For instance, the web has
empowered global cooperation to discover new answers for Covid-19 (Zahra, 2021) and
Schroeder (2020) forecasts such a pattern to team up to advance will keep on going,
benefiting from the exponential development in telehealth, distant patient checking and the
utilization of AI in healthcare. As the accomplishment of digital entrepreneurs turns out to be
more obvious, this is probably going to speed up the production of new INVs that profit by
promising circumstances across national borders (Jean et al., 2020; Ojala et al., 2018). INVs
can employ in their internationalization process various optimization plans such as Functional
Excellence (FE), Operations Excellence (OE), Balance Score Cards (BSC), Financial
Reporting (FR), Custom Satisfaction Surveys (CSS) etc. Business technology perspective
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includes information management toolsets; Enterprise Resource Planning (ERP), Process
Control Systems (PCS), Business Systems (BS) and more recently Manufacturing Execution
Systems (MES) (Hansen & Schaltegger, 2016; Aqlan & Al-Fandi, 2018).
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For numerous international ventures, the increasing utilization of digital technologies implies
less expensive and more prominent access, greater coordination and higher efficiency and
lower prices (Jean et al., 2020; Williams et al., 2020) and fast speed of internationalization
(Neubert, 2018; Neubert &Van Der Krogt, 2018). Lead firms have created refined procedures
to permit groups of individuals in various worldwide urban communities to work together in
the creation of intangibles by setting up intrafirm linkages to competence-creating
subsidiaries or by creating inter-firm associations (Bathelt et al., 2018). When new
information blends are prepared, these would then be moved to the country of origin or
different areas to upgrade the parent firm’s innovation performance (Cano-Kollmann et al.,
2016). Platforms (particularly digitally-based) that rule the present environment have become
basic methods for arriving at the markets, giving INVs prompt, economical and dependable
admittance to clients, business partners and other supply chain partners around the world
(Nambisan, 2017).
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INVs need to innovate their business models which includes re-evaluating their supply chain
and tasks to discover approaches to proceed with creation and delivery (Zahra 2021), for
instance, Canadian automotive brands and car manufacturer like Ford are delivering lifesaving medical gadgets (Meyer et al., 2020). The pattern toward digital entrepreneurship (i.e.,
making organizations that exploit these innovations to tackle the market requirements) has
been solid in the years before Covid (Nambisan, 2017).
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This literature review shows that there is a gap in the literature to better understand the
internationalization processes, patterns, and behaviours of BioTech firms producing a
COVID-19 vaccine and a need to increase the speed of internationalization in these times of
pandemic (Tubman & Neubert, 2021; Zahra, 2021). We will use the INV model with its 4
concepts market orientation, multiple expansion strategies, resources from governments and
institutions, and technology and innovation (figure 1), and a multiple case study analysis of
all BioTech firms having an approved COVID-19 vaccine in more than one country to
contribute to filling the gaps in the literature and to extend knowledge about BioTech INVs.
Research Methodology
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The exploratory character of the research problem and the purpose of this study is qualitative.
A multiple case study research design seems to be the most appropriate to answer the
research questions, because it helps to get deeper insights in a new phenomenon in its
specific context like the internationalization of BioTech firms producing a vaccine during a
pandemic (Yin, 2017; Halkias & Neubert, 2020).
Based on the purpose of this study, the overarching research question is:
What are the internationalization processes, patterns, and behaviours of BioTech firms
producing a COVID-19 vaccine?
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Analyzing the internationalization processes, patterns, and behaviours of BioTech firms
producing a COVID-19 vaccine through the lens of our conceptual INV framework leads to
the following sub-questions:
1. How do BioTech firms producing a COVID-19 vaccine identify international market
opportunities?
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This preprint research paper has not been peer reviewed. Electronic copy available at: https://ssrn.com/abstract=3860031
2. What market entry modes and growth strategies do BioTech firms producing a
COVID-19 vaccine internationalize use?
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3. What is the role of resources from governments and institutions for BioTech firms
producing a COVID-19 vaccine and their internationalization behaviour?
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BioNTech and other BioTech firms started to develop their vaccine immediately after China
published the genetic sequence of the Corona virus on January 12th 2020 (WHO, 2020a). We
will use a purposive sampling method to identify the most appropriate case study firms or the
most advanced BioTech firms producing a COVID-19 vaccine to answer these research
questions (Hancock & Algozzine, 2017; Stake, 2006). To qualify for our sample the BioTech
firms must produce a COVID-19 vaccine, which
•
is at least approved preliminarily (= emergency use authorization) by the government
authorities in more than one market besides the home market
•
have delivery contracts with government authorities of more than one country.
Clinical phase
Vaccine Efficacy
Doses
Approved in and
sold to at least
one country
Sinopharm
China
3
79%
2
Yes
Gamaleya
Russia
3
92%
2
Yes
BioNTech/Pfizer
Germany, U.S.
2 and 3
95%
2
Yes
Moderna
U.S.
3
95%
2
Yes
AstraZeneca
UK, Sweden
2 and 3
62% - 90%
2
Yes
Sinovac
China
3
50%
2
Yes
Janssen (Johnson
& Johnson)
Netherlands, U.S.
3
61% - 72%
1
Yes
CanSino
China
3
66%
1
Yes
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Country of origin
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Bio-Tech firms
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These inclusion criteria are fundamental to identify the internationalization processes,
patterns, and behaviours of our sample firms. At the beginning of March 2021, eight BioTech
firms producing a COVID-19 vaccine met both criteria (table 1). We assume that this sample
size is sufficient to reach saturation (Eisenhardt, 1989; 2020; Halkias & Neubert, 2020).
Table 1: Case Study firms (authors)
Data about the case study firms is collected through different sources of evidence. Besides
data from the case study firms themselves (e.g., corporate websites, brochures,
announcements), we use data from governments (e.g., ministries of health, medicine agencies
like the European Medicine Agency, supranational organizations like the WHO), NGOs,
academics as well as researchers.
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The main challenge of the data analysis is the triangulation of the different sources of
evidence to develop codes and themes. Besides manual coding, we will use a QDAS like for
example NVivo or Atlas.ti (Thomas, 2021). We will start with a with-in analysis of each case
study firm. Then, we will try to replicate, compare, and contrast the themes of each case
study firm with the other case study firms of this sample through the lens of our conceptual
framework to identify similarities and differences with the goal to contribute to filling the gap
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in the literature and to better understand the internationalization processes, patterns, and
behaviours of BioTech firms producing a COVID-19 vaccine (Eisenhardt, 2020; Halkias &
Neubert, 2020).
Results
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Research question 1: How do BioTech firms producing a COVID-19 vaccine identify
international market opportunities?
The analysis of the data collected disclosed the following findings about how BioTech firms
producing a COVID-19 vaccine identify international market opportunities.
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When the genetic sequence of the coronavirus was published (WHO, 2020a) and the WHO’s
Director-General announced the novel coronavirus outbreak as a public health emergency of
international concern (PHEIC) in January 2020 (WHO, 2020b), pharmaceutical companies,
BioTech firms, universities, governments and institutions started to develop and to sell a
COVID-19 vaccine to governments and supranational organizations all over the world. We
define the usage of a market opportunity as a signed delivery contract between a BioTech
firm producing a COVID-19 vaccine and a national government or a supranational
organization like for example the EU or the WHO. The BioTech firms of our sample used
these market opportunities and signed delivery contracts even before their products were
developed or government approval was granted.
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Although the vaccines are against the same virus, they have different product characteristics,
which might influence the attractiveness of foreign markets like for example product
technology (mRNA, inactivated virus, adenovirus-based, viral vector), price, storage
requirements, number of required doses, efficacy or level of protection. Other factors are for
example the country of origin and related to this government support (table 2).
Product
Technology
Government Approval
Price
(estimates)
Production
Storage
requirement
Sinopharm (China)
Inactivated
virus
Argentina, Bahrain,
Cambodia, China,
Egypt, Hungary, Iran,
Iraq, Jordan, Lebanon,
Morocco, Nepal,
Pakistan, Peru, UAE,
Venezuela
$62
China, Dubai,
Egypt
Temperature refrigerated
(normal)
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BioTech INVs
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mRNA
Argentina, Qatar,
Bahrain, Chile,
Ecuador, EU, Iraq,
Israel, Jordan,
Malaysia, Panama,
Canada, Oman,
Philippines, Saint
Vincent and the
Grenadines, Saudi
Arabia, Canada,
Mexico, Kuwait,
Singapore, Hong
Kong, South Korea,
Costa Rica,
Switzerland, UAE,
USA, Australia,
Moderna (USA)
mRNA
Brazil, China,
India, South Korea,
Russia
Can be stored
18ºC
-
ed
BioNTech/Pfizer
(Germany/USA)
$6
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Algeria, Angola,
Argentina, Armenia,
Bahrain, Belarus,
Bolivia, Djibouti,
Egypt, Gabon, Ghana,
Guatemala, Guinea,
Guyana, Honduras,
Hungary, Iran, Iraq,
Kazakhstan,
Kyrgyzstan, Laos,
Lebanon, Mexico,
Moldova, Mongolia,
Montenegro,
Myanmar, Nicaragua,
Palestine, Pakistan,
Paraguay, Republic of
the Congo, Republika
Srpska, Russia, Saint
Vincent and the
Grenadines, SanMarino, Serbia,
Slovakia, Sri Lanka,
Syria, Tunisia,
Turkmenistan,
UAE, Uzbekistan,
Venezuela
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Adenovirusbased
$14
Belgium, China,
Germany, USA
New data to allow
vials to be stored
between -25ºC and
-15ºC for two
weeks
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Gamaleya (Russia)
$31
Manufactured in
the USA,
Switzerland and
Spain.
Must be
transported at -20º
C. Has a lifespan
of 30 days when
refrigerated at
between 2ºC and
8OC
UK, EU, India,
Argentina, Brazil,
Australian,
Bangladesh, Canada,
El Salvador, Mexico,
Pakistan, Philippines,
Saint Vincent and the
Grenadines, South
Korea, Dominican
Republic, Sri Lanka,
Taiwan, Malaysia,
Thailand, Nepal,
$5
Manufactured in
Argentina,
Belgium, India,
Italy, Mexico,
South Korea,
Thailand, UK and
USA
Needs to be
refrigerated
between 2ºC and
8ºC but does not
expire.
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Canada, EU, Israel,
Singapore, Saint
Vincent and the
Grenadines,
Switzerland, USA
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AstraZeneca
(UK/Sweden)
Adenovirusbased
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Vietnam,WHO
Inactivated
virus
Bolivia, Chile, China,
Colombia, Turkey,
Indonesia, Thailand,
the Philippine,
Malaysia, Tunisia
$21
Brazil, China,
Can be transported
Indonesia, Malaysia at room
temperature
Janssen (Johnson &
Johnson) (USA)
Adenovirusbased
Bahrain, Canada, Saint
Vincent and the
Grenadines, South
Africa, USA, EU
$9
France, Italy, Spain, Needs to be stored
USA
between 2ºC and
8ºC
CanSino Biologics
(China)
Viral vector
China, Pakistan,
Russia, Mexico
$?
Bharat (India)
Inactivated
virus
India, Iran, Mauritius,
Nepal, Zimbabwe
$6
ev
iew
ed
Sinovac (China)
Can be stored
between 2ºC and
8ºC
India, USA
Can be stored
between 2ºC and
8ºC
rr
China, Russia
Table 2: Countries of origin, product types, approvals, price estimations, production, and storage requirements of COVID-19
vaccines (source: authors)
ee
Our data shows the following internationalization patterns of BioTech firms producing a
COVID-19 vaccine:
BioNTech/Pfizer and Moderna with their mRNA product technology seem to focus
on developed countries in the Europe, North and Central America, the Middle East,
and in Asia with a higher percentage of vulnerable populations. Reasons for this
internationalization pattern seem to be the high level of efficacy of their vaccines, the
requirement for a closed cool chain (especially BioNTech/Pfizer), and to a lower
extent the country of origin.
•
The Chinese firms Sinovac, CanSino, and Sinopharm seem to focus on developing
markets in Latin America, Asia, and the Middle East without own vaccine
development projects. Reasons for this internationalization pattern might be political
support from the Chinese government as well as the established and good political
relations between these countries.
ep
rin
t
no
tp
•
Gamaleya from Russia seems to pursue a global market penetration strategy. So far, it
has the highest number of approvals. Reasons for this market success might be the
willingness to set up production facilities in the markets they are serving and to
license their technology, and the ability to seize market opportunities like for example
in the European Union (example: Hungary).
•
It will be interesting how Janssen’s vaccine will be received in the market. Jansen
might be considered as late follower, but their vaccine has a strong competitive
advantage: it needs just one dose to get immunity, can be stored in a refrigerator, and
is available at an attractive price point.
Pr
•
BioTech firms producing a COVID-19 vaccine identify international market opportunities
11
This preprint research paper has not been peer reviewed. Electronic copy available at: https://ssrn.com/abstract=3860031
early before and parallel to the development, the approval, and the production of their
vaccines. Currently, political support and government relations seem to drive
internationalization even more than product characteristics.
ed
Research question 2: Which market entry modes and growth strategies do BioTech firms
producing a COVID-19 vaccine internationalize use?
ev
iew
The analysis of the data collected revealed the following findings about which market entry
modes and growth strategies BioTech firms producing a COVID-19 vaccine use to
internationalize.
The BioTech firms producing COVID-19 vaccines use similar market entry modes. First,
they all use export to sell the vaccines, which are produced in their own factories (table 3).
Due to export controls imposed for example by the European Union (Voxeu.org, 2021), the
BioTech firms in our sample also use contract manufacturing or own production facilities
abroad, a smaller number also intellectual property (IP) licensing (table 3).
ee
rr
Growth strategies include the collaboration and partnerships mainly with pharmaceutical
companies to quickly ramp up production and research institutions to increase the speed of
product development (table 3). Growth or market entry barriers as government approvals,
doubts about patent protection, export controls, and logistics (e.g., cool chain) are similar for
all BioTech firms in our sample (table 3). Except the pioneers BioNTech/Pfizer and
Gamaleya, all other BioTech firms of our sample seem to use a (fast) follower strategy
focusing for example on specific markets (table 3).
Sinopharm
Market entry modes
Growth strategies
no
BioTech Firms
tp
The following table 3 shows the market entry modes, growth strategies, entry barriers, timing
strategies followed by the case study profiles.
Collaboration,
Government approval,
production, contract
partnership
logistics, patent protection,
ep
rin
t
Export, own
Collaboration,
production, contract
partnership
Market entry timing
barriers
Export, own
manufacturing
Gamaleya
Growth and market entry
Follower
export controls
Pioneer
manufacturing
Pr
BioNTech/Pfizer
Moderna
Export, contract
Strategic alliance,
manufacturing,
collaboration,
licensing, own
partnership
Pioneer
production
Export, contract
Collaboration,
manufacturing
partnership
Fast Follower
12
This preprint research paper has not been peer reviewed. Electronic copy available at: https://ssrn.com/abstract=3860031
Sinovac
Export, licensing,
Strategic alliances,
contract
collaboration,
manufacturing
technology transfer
Export, own
Strategic alliance,
production
partnership,
Fast Follower
ed
AstraZeneca
Follower
Janssen (Johnson &
Export, own
Strategic alliance,
Johnson)
production, contract
partnership,
manufacturing
technology transfer,
collaboration
CanSino
Export, own
Partnership
rr
Export, licensing,
Collaboration,
own production
commercialization
Follower
ee
partnership
Follower
Follower
production
Bharat
ev
iew
technology transfer
tp
Table 3: Market entry modes, timing, and growth strategies (source: authors)
no
Sinopharm cooperated with the Beijing Institute of Biological Products to create a COVID19 vaccine. According to Sinopharm's Chariman Yang Xioyun, the firm might be able to
manufacture one billion doses of vaccine in 2021 (Crasto, 2021a). Dubai's G42 Healthcare
agreed upon manufacturing contracts with Sinopharm to furnish UAE and other regional
countries with BBIBP-CorV (Crasto, 2021a). Sinopharm agreed with another firm Biological
Products & Vaccines from Egypt to the manufacturing of vaccines at their local facilities
which would then be delivered to other African nations as well (Crasto, 2021a).
Pr
ep
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t
Gamaleya Research Institute of Epidemiology and Microbiology, the sovereign wealth fund
and Russian Direct Investment Fund, are collaborating to produce the COVID-19 vaccine of
the Sputnik V. More than 50 nations requested for vaccine doses and the vaccines are
produced for the whole world by partner countries like India, Brazil, China, South
Korea, Hungary, and other countries (Osborn & Nikolskaya, 2020). The Hadassah Medical
Center of Israel agreed for a commercial memorandum of perception to obtain 1.5–3 million
doses and also a contract of manufacturing more than 100 million doses of COVID-19
vaccine which has been produced with Dr. Reddy's Laboratories in India (Crasto, 2021b).
Additionally, the Gamaleya National Center, the Russian Direct Investment Fund,
AstraZeneca and R-Pharm joined forces under a contract to develop and implement a clinical
research program to analyse the immunogenicity and safety of the vaccines when used in
combination with one of the elements of the Sputnik V vaccine created by the Gamaleya
Centre, and other element of the AZD1222 vaccine, created by AstraZeneca and the
University of Oxford (Russian Direct Investment Fund, 2020).
13
This preprint research paper has not been peer reviewed. Electronic copy available at: https://ssrn.com/abstract=3860031
ev
iew
ed
BioNTech in collaboration with Pfizer also developed a COVID-19 vaccine, which was the
1st vaccine ever for COVID-19 that got approval from by a strict regulatory agency for use in
the case of emergency and then it was also the 1st vaccine allowed for normal utilization
(WHO, 2020c). BioNTech is the first creator of the COVID-19 vaccine who allied with
Pfizer for the purpose of succeeding at the clinical research, clinical trials, logistics, finances
and for global manufacturing apart from China (Crasto, 2021c). Fosun Pharmaceutical, in
conjunction with its investment in BioNTech bought the right to produce and administer the
vaccine in China (Thomas et al., 2020; Burger, 2020). Pfizer and BioNTech have been
producing the COVID-19 vaccine at their own manufacturing sites in the United States of
America (USA) and in European continent. BioNTech decided to use the vaccine production
sites of Novartis in Marburg, Germany, in order to increase the production of their COVID19 vaccine (BioNTech, 2020).
ee
rr
Moderna, the Biomedical Advanced Research and Development Authority (BARDA) and the
National Institute of Allergy and Infectious Diseases (NIAID) from the United States
collaborated and produced a vaccine for COVID-19 that they codenamed mRNA-1273
(Crasto, 2021d). Moderna has been heavily dependent on the organizations that offer contract
manufacturing and Moderna is managing to increase its vaccine production process in this
way (Crasto, 2021d). Moderna and Lonza Group agreed to manufacture the vaccine at the
Lonza’s site in Portsmouth, New Hampshire in the United States (US), and in Switzerland at
Visp; and for the procedure of filling and packaging the vials, Moderna started the contracts
with the company named Catalent in the US and in Spain with Laboratorios Farmacéuticos
Rovi (Crasto, 2021d).
ep
rin
t
no
tp
COVID-19 vaccine of AstraZeneca, with codename of AZD1222, produced together by
University of Oxford and AstraZeneca as a COVID-19 vaccine, then AstraZeneca
and Emergent BioSolutions agreed upon a deal of US$87 million to produce vaccine doses
particularly for the United States market (Crasto, 2021e). This was result of the previous
president Donald Trump who started Operation Warp Speed (OWS) and got into an
agreement to produce then swiftly increase the production before the end of 2020 of chosen
vaccines (Crasto, 2021e). The finishing and packaging process will be handled by
Catalent and then in order to deliver one billion vaccines of the University of Oxford to poor
countries, a licensing agreement was signed between the two firms Serum Institute of India
(SII) from India and AstraZeneca (Crasto, 2021e). Also, AstraZeneca agreed to transfer
technology to Mexico and Argentina to manufacture at least 400 million vaccine doses for
administer in all Latin America (Crasto, 2021e). Argentina would be manufacturing the
active ingredients and then sending to Mexico so that the distribution can be completed
(Crasto, 2021e). SK Bioscience, a company from South Korea agreed to produce the products
of vaccine of AstraZeneca and this agreement requires the South Korean firm to produce
AZD1222 not only for national but also for international areas (Crasto, 2021e).
Pr
Moreover, CoronaVac is created by Sinovac BioTech as a COVID-19 vaccine and then in the
first month of 2021, it was decided to two-fold the yearly production capability to one billion
vaccines of CoronaVac from the month of February by the firm Sinovac after completion of
its another manufacturing unit (Reuters, 2021b). Butantan Institute from Brazil assisted
CoronaVac in developing the vaccine and then they had started negotiating to sell their
vaccine to other South American countries, which would be manufactured in the city of Sao
Paulo in Brazil. The approval from government regulatory agencies was needed so that the
14
This preprint research paper has not been peer reviewed. Electronic copy available at: https://ssrn.com/abstract=3860031
ed
vaccines could be bought. In the meantime, Malaysian company named Pharmaniaga agreed
to obtain huge quantities of the vaccine along with technology transfer from Sinovac and will
produce, fill, and finish CoronaVac. Also, Butantan Institure in Brazil started constructing a
manufacturing site to make 100 million vaccines annually and targets to fill and finish 1
million doses every day on its production line.
ee
rr
ev
iew
A sister Company of Johnson & Johnson (J&J), Janssen Pharmaceuticals and an Israeli
company named Beth Israel Deaconess Medical Center (BIDMC) cooperated to create the
candidate of vaccine use the similar technique used to create vaccine for Ebola. J&J also
partnered up with Catalent to avail huge level production of the Johnson & Johnson vaccine
at Indiana site of Catalent and their Italian site of Catalent's Anagni, Then, J&J agreed with
Grand River Aseptic Manufacturing to assist in the manufacturing of the COVID-19 vaccine,
involving the transfer of technology and to fill the bottles and then finish manufacturing, at
the site in Michigan. Furthermore, J&J with a Spanish pharmaceutical firm Reig Jofre, agreed
to produce the vaccine at site in Spain at Barcelona. In addition, J&J and Sanofi got into
contract by which Sanofi will give assistance and provide infrastructure in France at their site
in Marcy-l'Étoile to produce around 12 million vaccines of J&J every month when approved.
Lately, J&J and Merck & Co agreed for the firm of Merck for the production of the J&J
COVID-19 vaccine at couple of sites in the US to assist in increasing the production
capability of the COVID-19 doses utilizing resources of the Act of Defense Production.
no
tp
Similar to J&J, CanSino Biologics (CanSinoBIO) in collaboration with the Chinese military
institute for infectious disease developed a vaccine, AD5-nCOV and tradenamed Convidicea, that is effective with only one dose. The company has the capacity to
produce a large number of the vaccine at its facility. At the same time, CanSinoBIO and a
Malaysian firm named Solution Biologics agreed to a contract for producing, marketing and
distributing in the Malaysia. Chinese authorities granted first invention patent to COVID-19
vaccine candidateAD5-nCOV, a recombinant adenovirus vaccine called Ad5-nCoV codeveloped by CanSino Biologics.
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Bharat BioTech, the Indian Council of Medical Resesrch and National Institute of Virology
(NIV) worked together to create India’s first vaccine COVID-19 named COVAXIN (Bharat
Biotech, 2020). Moreover, Bharat BioTech agreed on a contract with Precisa Medicamentos
of Brazil to provide COVAXIN (The Economic Times, 2021) and drew a contract with
Washington University School of Medicine that uses the technology of a novel chimpadenovirus, to produce one dose intranasal vaccine (Pharmaceutical Technology, 2020b).
Further, Ocugen and Bharat BioTech, a global leader in vaccine got made a conclusive deal
to co-operate, commercialize and supply Bharat BioTech’s COVAXIN (a candidate for
vaccine) which was an advanced stage based on whole-virion inactivated, to be used in the
United States (Eyewire News, 2021). Moreover, the United States will be receiving the
technology from Bharat BioTech to assist the US to produce the vaccines on their soil. The
US market would be considered for the exclusive license, the profits will be shared from
selling COVAXIN to United States between Bharat Biotech and Ocugen (45% of the profits).
(GlobeNewswire, 2021).
The analysis of the data collected shows that BioTech firms producing a COVID-19 vaccine
mainly use market entry modes and growth strategies, which require few resources, to
internationalize early and fast. All firms in our sample use export modes and strategic
15
This preprint research paper has not been peer reviewed. Electronic copy available at: https://ssrn.com/abstract=3860031
alliances leading to complex networks with for example pharmaceutical companies,
governments, and research institutions to increase the speed of international growth. Some
like Gamaleya also use IP licensing.
ed
Research question 3: What is the role of resources from governments and institutions for
BioTech firms producing a COVID-19 vaccine and their internationalization behaviour?
ev
iew
The analysis of the data collected revealed the following findings about the role of
governments and institutions in the internationalization of BioTech firms producing a
COVID-19 vaccine.
no
tp
ee
rr
Government funding is used to finance product development and clinical testing until
government approval (here: FDA) is achieved as the case study firms Moderna and Johnson
& Johnson show. A sum of $483 million as the starting fund was given to Moderna by
Biomedical Advanced Research and Development Authority (BARDA) to assist in the ramp
up of mRNA-1273 and the clinical development, at first with a smaller expected number of
people in the clinical trial of Phase 3 (Moderna, 2020a). BARDA updated the terms of the
contract to increase their help in the firm’s late stage clinical development of mRNA-1273,
involving 30,000 people in Phase 3 study in the United States. The new allocated fund was
around $955 million (Moderna, 2020b). In the end, COVID-19 vaccine contract of the US
government with Moderna was worth about $1.5 billion (HHS.gov, 2020). Moderna stated in
its original BARDA funding press release (Moderna) "BARDA will fund the advancement of
mRNA-1273 to FDA licensure"— "made clear the extent of BARDA's 100% funding of the
program (Herman, 2020). Like Moderna, Johnson & Johnson entered a partnership with
BARDA, and they all at the same time pledged more than $1 billion to invest in the research
of COVID-19 vaccine, development, and clinical testing (Johnson & Johnson, 2020). In order
to focus on these efforts, Johnson & Johnson will use its approved vaccine platform and it
will allocate resources, involving employees and infrastructure worldwide, as required, At the
same time, BARDA and the firm of J&J have given extra funding to expand the efforts in the
research of promising antiviral medicine for the COVID-19 (Johnson & Johnson, 2020).
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ep
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Government funding is also used to finance manufacturing and distribution as the case
studies of Astra Zeneca and Johnson & Johnson show. AstraZeneca, Gavi and CEPI got into
a contract to assist in the production, obtainment and administering of 300 million units of the
promising COVID-19 vaccine (CEPI, 2020; AstraZeneca, 2020). Actually, AstraZeneca was
the second company to receive substantial U.S. government funding after Regeneron.
Additionally, the UK government granted £65.5 million to fund the COVID-19 vaccine
which is developed by the University of Oxford as the coronavirus vaccine trials advance.
This funding assists in starting the production right away, and as a result it will allow having
vaccine available as soon as possible, at the same time respecting the strictest safety
standards. The methods developed in the UK will also enable the production of vaccine for
other countries (University of Oxford, 2020). This implies that the United Kingdom would
have become the first nation to get access to the COVID-19 vaccine, on its success
(GOV.UK, 2020). Moreover, the European Commission paid a sum of €336 million to
AstraZeneca to lock at least 300 million vaccines COVID-19 vaccine (potential vaccine at
that time). The agreement covered creation, liability and other expenses incurred by
AstraZeneca. The EU has also sealed an alternative to buy 100 million more vaccines which
were being created. AstraZeneca agreed to provide the 300 million vaccines to the United
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This preprint research paper has not been peer reviewed. Electronic copy available at: https://ssrn.com/abstract=3860031
States at the price of $1.2 billion, then 30 million doses to the UK at the cost of 65.5 million
pounds (Guarascio, 2020a).
ev
iew
ed
Johnson & Johnson is also committed to BARDA and it is increasing company’s worldwide
production capability, like setting up a new U.S. vaccine production facility and ramping up
capacity in other countries. The additional facility would help in the fast manufacturing of
COVID-19 vaccine and it will allow the supply of more than one billion doses of a safe and
effective vaccine worldwide (Johnson & Johnson, 2020). The European Union paid an
undisclosed amount to J&J in order to have the vaccines, and this supports the statement in
which it shared its plans again to put aside a sum of up to 500 million for extra doses from
mid-2021 for the countries which are not rich (VOA News, 2020). EU members will pay the
whole price only in the case when they will order it. The price and liability agreements were
kept undisclosed (Guarascio, 2020b).
no
tp
ee
rr
Contrary to Moderna, AstraZeneca and Johnson & Johnson, Pfizer didn’t get any financial
aid from Operation Warp Speed (OWS) for the development, clinical trial and manufacturing
of the vaccine rather, on the other hand BioNTech availed $445 million from the government
of Germany in a deal to assist to increase the production of the vaccine through building of
the manufacturing sites and production capability in the German market (Bloomberg, 2020).
Even though, Pfizer didn't get the funding from the government of the United States, it still
got one of the largest supply contracts under Operation Warp Speed (Lupkin, 2020).
Furthermore, once the first100 million doses are received, the U.S. government will pay the
amount of $1.95 billion to the firms following FDA authorization or approval. The U.S.
government is also capable of acquiring up to extra 500 million doses (Pfizer, 2020).
Operation Warp Speed tapped most of the vaccine front-runners to dispense their doses
through a government partnership with McKesson Corp., on the contrary Pfizer is handling
its own delivery of its products. The firm has manufactured its reusable containers that can
keep the doses at very cold temperatures, and is assembling trucks and flights to move them
(Bloomberg, 2020). Presumably to avoid possible federal control of IP and pricing, Pfizer
choose not to take any federal money. But those companies were then able to quickly scaleup costly clinical trials and simulations the mass production of promising vaccines, whether
they worked or not. Funding from Bill Gates’ foundation and other philanthropies also helped
supercharge research (Douglass, 2021).
Pr
ep
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The Indian government supported and provided financial assistance to all vaccines developed
or produced in the country. The Indian Council of Medical Research (ICMR) gave financial
resources for clinical-trial, site-fees for Serum Institute of India’s ongoing bridging trials in
the case of Covishield. The CEO of Serum Institute of India, Adar Poonawalla mentioned
that the aim of this health research public private partnership (PPP) is to have a partnership to
come together in scaling up the management and containing of the spread of the virus (The
Wire, 2021). ICMR funded and furnished other support to Bharat BioTech, Zydus Cadila and
few other pharmaceutical firms that are developing COVID-19 vaccines. It assisted in the
progress of regulatory approvals for Covishield and Covaxin. Moreover, an amount of USD
300 million has been provided by the Bill and Melinda Gates Foundation so far to aid SII
manufacture potential vaccine candidates and to obtain vaccines through the international
Covax alliance (The Wire, 2021).
The Sputnik V vaccine from Russian was created by Moscow’s Gamaleya Research Institute
17
This preprint research paper has not been peer reviewed. Electronic copy available at: https://ssrn.com/abstract=3860031
ed
and marketed by Russia’s sovereign wealth fund, the Russian Direct Investment Fund (RDIF)
(Segreti, 2020). Both organizations are part of the Russian government. Russia became the
first country to give regulatory approval to a COVID-19 vaccine and just like China, it did
not disclose funding amount (Wang, 2021).
ev
iew
Governments and supranational organizations like the EU and the WHO as well as
philanthropies like the Bill and Melinda Gates’ foundation support BioTech firms producing
a COVID-19 vaccine in different ways. They are funding product development and clinical
testing until government approval, manufacturing and distribution, the funds are provided
through shares, grants, or bonds, no global perspectives but only national.
Discussion
ee
rr
Still in the middle of the pandemic even worse than the last year, the only sure way to exit
seems to be a vaccine with sufficient efficacy that can lead to herd immunity and stop the
virus from spreading (MacIntyre, 2021). As not every country has home grown vaccine, it is
of uttermost importance to understand the internationalization process, patterns and behaviors
of the BioTech firms producing a COVID-19 vaccine. The firms producing this vaccine
should internationalize early and fast so that they can refinance their investments (Neubert &
Van Der Krogt, 2017) and increase the number of already administered vaccines worldwide
to support the governments in successfully managing the pandemic. In order to reach the
objectives of this study the Biotechnology international new ventures (BioTech INVs) model
as a conceptual framework was employed (Oviatt & McDougall, 2018). In this section, we
discuss the findings of this multiple-case study in the light of the extant literature.
Pr
ep
rin
t
no
tp
The aim of the first research question is to understand the process employed by the BioTech
firms in identifying the international market opportunities. The findings indicate that the
BioTech companies sensed the opportunity early and once the genetic sequence of the
coronavirus was published and when WHO confirmed the novel coronavirus as a public
health emergency of international concern (WHO, 2020a; WHO, 2020b), BioTech firms
mobilized their resources to develop COVID-19 vaccine and even pre-sold to governments
and supranational organizations all over the world (Dance, 2021). The BioTech firms
analyzed in our study signed delivery contracts of COVID-19 vaccine with governments and
other organizations even if the vaccines were not ready and the vaccines of these firms were
granted any approval (Medicines Law & Policy 2021). This demonstrates that they
successfully took advantage of this opportunity at an international level and tremendously
reduced the level of risk. Most of the BioTech firms in our sample were funded by the
governments and as a result it dropped the level of uncertainty for them. This supports the
argument of Ries (2011) who stated that level of uncertainty falls due to the government
funding. Even though, these firms were developing the vaccine against the same virus, they
took different routes while understanding the requirements of their consumers either from
developed or developing countries. The characters like product technology, efficacy, price
and storage requirements played a crucial role in the development of their individual vaccine.
18
This preprint research paper has not been peer reviewed. Electronic copy available at: https://ssrn.com/abstract=3860031
ed
ev
iew
Fig. Characters of COVID-19 Vaccine
rr
For instance, BioNTech/Pfizer and Moderna used mRNA product technology (Albert, 2020b)
to have higher efficacy in order to target the developed countries where they have higher
percentage of vulnerable population (European Medicines Agency, 2021; European Centre
for Disease Prevention and Control, 2021) and the storage requirement for a closed cool
chain which make these vaccines more expensive compared to others (Simmons-Duffin,
2021) but still affordable by the developed countries and thus became a good fit through
identifying the international opportunity. As a result of ongoing crisis, these BioTech firms
are getting political and government support which is driving their internationalization more
than the characteristics of their products. However, the final question boils down to will the
internationalization process of these BioTech firms follow the same trajectory in the absence
of urgent need of their products like we do now because of the global pandemic.
Pr
ep
rin
t
no
tp
ee
The aim of the second research question is to identify market entry modes and growth
strategies used by BioTech firms producing a COVID-19 vaccine to internationalize. The
findings imply that the BioTech firms producing COVID 19 vaccine use similar market entry
modes, as indicated by the data analysis of this study. All of them adopted the trade-related
entry mode in the form of export to sell their vaccines that they produced in their own
facilities. And as a growth strategy, these firms collaborated and partnered up mainly with
pharmaceutical companies to rapidly increase production and with research institutions to
speed up the product development. As per the report released by Moderna, they have built a
global commercial network which allows them to commercialize their entire pipeline without
a large pharmaceutical partner and they have subsidiaries, distributors or partners in nine
countries mostly in Europe and North America (Moderna, 2021). Apart from the pioneers
BioNTech/Pfizer and Gamaleya, all other BioTech firms are using a follower strategy and
focusing on specific markets. Collaboration and partnership remains the main growth
strategies of these firms followed by strategic alliance and technology transfer. The strategies
used by firms in our sample required few resources in order to internationalize early and fast.
These findings are supported by Tubman and Neubert (2021) who posited that BioTech INVs
use multiple market entry strategies like strategic alliances, strategic partnership, contract
manufacturing, export and expansion strategies like diversification, cooperation, and global
internationalization strategies to internationalize. BioNTech/Pfizer and Gamaleya entered the
market as pioneers however the follower AstraZeneca managed to penetrate more countries
than the pioneers. As per the New York Times Covid-vaccinations-tracker, AstraZeneca has
been used in 114 countries as of early April 2021 (Holder, 2021). Even if coming as a pioneer
in the market leads to enter a new foreign market and creates consumer preferences, enlarges
the market, and makes changes in the behavior of the consumer (Tubman & Neubert 2021),
AstraZeneca being a follower with a clear picture of the market developed strategies to win
over the pioneer of the market (Hochleitner et al., 2016).
The third research question tried to understand the role of resources from governments and
institutions for BioTech firms producing a COVID-19 vaccine and their internationalization
behavior. The findings revealed that the government along with philanthropic foundations
like Bill and Melinda Gates Foundation funded the product development, initial clinical
19
This preprint research paper has not been peer reviewed. Electronic copy available at: https://ssrn.com/abstract=3860031
ev
iew
ed
testing, and later stages of clinical development, manufacturing and distribution of the
vaccine (Bill & Melinda Gates Foundation, 2020; Allen, 2020). However in the US, most of
the vaccine front-runners that have been tapped by Warp Speed/ Government and they will
have to dispense their vaccine via a government partnership; which can also be seen in
countries like Kenya where private import of vaccines is not allowed however other countries
like Uganda, Pakistan and Colombia have allowed the private import (Nakkazi, 2021;
Reuters, 2021c). And presumably that is the reason why Pfizer did not choose to take any
federal money to avoid possible federal control of IP and pricing. Other companies were able
to quickly scale-up costly clinical trials and simulations of the mass production of promising
vaccines because of the government funding even if there were some stipulations attached to
it. It is apparent that the resources from government and intuitions have played a positive role
for the BioTech firms in producing a COVID-19 vaccine and internationalizing them. The
findings are in line with the study of Tubman and Neubert (2021) in which they found that
resources from governments and institutions play an important role for the development of
COVID-19 vaccines.
rr
Conclusion
ee
The purpose of this multiple case study is to explore the internationalization processes,
patterns, and behaviours of BioTech firms producing a COVID-19 vaccine using the
Biotechnology international new ventures (BioTech INVs) model as a conceptual framework.
The sample consists of eight BioTech firms producing a COVID-19 vaccine, which is
approved in at least one foreign market besides the home market in March 2021.
no
tp
The findings of our multiple case study suggest that BioTech firms producing a COVID-19
vaccine identify international market opportunities early before and parallel to the
development, the approval, and the production of their vaccines. Currently, political support
and government relations seem to drive internationalization and international market success
as well as product characteristics.
ep
rin
t
The analysis of the data collected shows that BioTech firms producing a COVID-19 vaccine
mainly use market entry modes and growth strategies, which require few resources, to
internationalize early and fast. The firms in our sample use market entry forms with low
resource requirements like for example export modes, IP licensing, and strategic alliances
leading to complex networks with for example pharmaceutical companies, governments, and
research institutions to increase the speed of international growth.
Pr
Governments and supranational organizations like the EU and the WHO as well as
philanthropies like the Bill and Melinda Gates’ foundation support BioTech firms producing
a COVID-19 vaccine in different ways. They are funding product development and clinical
testing until government approval, manufacturing and distribution, and thus almost all
activities throughout the value chain. The funds are provided through shares, grants, or
bonds, no global perspectives but only national.
The findings of our study contribute to the research about BioTech INVs and the speed of
internationalization continuing the research of Tubman and Neubert (2021). Practitioners like
politicians and managers may benefit from the insights of this study to increase the global
availability of COVID-19 vaccines to reduce the negative social and economic impact of this
20
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pandemic.
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This study has several limitations based on the sample size, the research methodology, and
the limited availability of reliable data. We call for further qualitative research including
interviews with subject-matter experts to explore the internationalization behaviour of
BioTech firms producing a COVID-19 vaccine.
21
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