Ecology and the aesthetics of imperfect
balance
By Roderick Bamford
Roderick Bamford’s practice traverses art, craft and design, with a
specialization in ceramics. He works from a studio north of Sydney and
lectures at the College of Fine Arts, University of NSW.
Abstract: Historically, craft values have provided a pivotal argument in the
conflict between industrial and natural worldviews, concerning both the
artefacts and social conditions of their creation. Today, the implications
of carbon both as a fuel and a toxin demand a better understanding of
the ‘sign’ values embedded in such dialogue, and inform responses to
the dangers posed by dominant anthropocentric perspectives. Amidst the
logic of a number of ‘design for sustainability’ arguments, craft emerges as
an antidotal signifier to the combined impacts of hyper efficient production
and rampant ‘throw away’ consumerism. Yet, in the carbon context,
notions of benign impact and enduring value associated with craft can
elicit contradictions. Drawing on literary arguments and examples in
practice, this paper surveys relationships between craft and design as
instruments of sustainability theory. Whilst recognizing the importance of
qualitative factors in this context, and the increasing attention given to
them in research, the critique emerges largely from a more established
quantitative, or measured perspective. The relevance of this approach
is attributed to the primacy of material outputs in both craft and design
practice. In this context the writing aims to address a comparative gap
in the discussion of practices in craft and design, and to contribute to a
deeper understanding of their relationship. In seeking possibilities for craft
within a discipline of sustainable culture, it explores a role for aesthetics in
the context of what may be considered unnecessary artifacts.
Paper
Increasingly, the term ‘sustainability’ pervades our vocabulary, but is in danger of
losing tangible value due to its application in multiple contexts and with various
meanings. Amongst these, sustainability can be understood in terms of climate
change, the practice of recycling, or the challenges of cultural or economic
survival. In the broader ecological context, sustainability concerns a restoration
of balance for species longevity, and for this to be realised on global and local
levels, human decisions and actions need to benefit the interactive workings of
natural, socio cultural, manufactured and economic systems. Such connections
highlight the importance of time and scale in understanding relationships
between sustainability and ecology. Macnaghten (2006) outlines differing but
useful theoretical positions that inform this perspective. Firstly, there appears
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the anthropocentric idea that nature is global and original, from which human
activity is intrinsically separate, a commonly held conservation view. Nature can
also be considered as a chain of being to which everything belongs, including
humanity. In a third instance, there is the idea that nature has always been
shaped by socio-cultural forces. As these arguments all identify nature as a
unit of analysis and politics, decisions regarding it will be measured on human
terms, with the role of nature personified. However, within the anthropocentric
hegemony, concepts of dominance and co-existence continue to collide. Nature
as an autonomous entity is responsible for itself, yet it is lived within, tamed and
exploited for our purposes. Until recently times it appeared stable and immune
to human actions.
Consistent with the ecological concept of carrying capacity, ecological footprint
calculators1 measure the amount of resources, expressed in either resource or
geographic terms, needed to sustain a condition of living in perpetuity. These
analytical tools help individuals and organisations analyse their impact on the
environment in terms of consumption. The result of completing any one of the
computations will most likely contend that, if you live in a ‘developed’ country,
more resources are required than are globally available to support life as you
have described it. With the confidence of a quarter millennium’s industrial
progress, refocusing human endeavours on technical innovations provides
hope that new, low carbon energy solutions will prevail. Sequestering bad gas,
cladding the world’s desert with solar cells, encircling valleys with wind turbines
or speckling the atmosphere with stratospheric wind kites (Griffith, 2010) offer
the energetic prospect of supporting the globe’s growing population to some
degree. However, recent investigations of such a future scenario suggest limits in
the capacity of clean energy production technologies to stabilize global climate
(Hoffert, et al, 2002, p.981). The trajectory of climate change, even if all carbon
dioxide emissions were to cease immediately, is predicted to bring, along with
rising sea levels, huge population displacement and arable land degradation,
compounding the shift in long standing patterns of human subsistence.
The substantial improvements in human prosperity resulting from greater
control and exploitation of natural resources, largely food, fibre, fuel, timber
and water, have cost more extensive ecosystem damage in the past 50
years than at any time in our history (Read, et al, 2005). By implication, old
industrial models of managing of the world’s ecosystems appear to have failed,
requiring renewed efforts to simultaneously mitigate the current causes whilst
developing protective solutions for the future. Established conceptual solutions
to the sustainability problem appear to make common sense—a combination
of efficiency, restraint, and repair. Humans need to moderate consumptive
practices to achieve an acceptable balance between the speed with which we
transform environmental resources and the rate the biosphere can renew them,
whilst meeting demands of an increasing population, many of whom need, and
1 For example, calculators available from the Environment Protection Authority Victoria, accessible from http://
www.epa.vic.gov.au/ecologicalfootprint/calculators/default.asp
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Ecology and the aesthetics of imperfect balance
aspire to improved standards of living. This idea is the conceptual source of
the most commonly accepted definition of sustainability, that proposed in the
Bruntland Report (1987). However, its encapsulation within the framework of
sustainable development raises questions of how this should be evaluated.
Reflecting on the primacy of economic growth as a significant measure of social
value, incongruity becomes evident when comparing economic and ecological
forms of growth. When ecosystems evolve, they develop, growing only by an
amount supported by environmental limits, belying the condition that economy
is a subsystem of ecology (Daley,1993, Ch.14). If Daly’s arguments are correct,
even the limits to economic growth proposed by the Brundland Report surpass
the fundamental carrying capacity of the earth’s ecology.
Despite apparent conviction in this argument, the qualitative implications of
sustainability are far from clear. In assuming the necessity of some type of social
conformity to enforce and manage the requirements of sustainable systems, our
limited understanding of the complexity involved suggests that an ongoing critical
exchange of values and relationships of power is necessary to avoid injustice.
This is important in both moral and practical terms. Within the human sphere,
the inseparable nature of social and economic development from sustainable
development requires that their treatment cannot be effectively analysed
separately, a factor apparent in recent debates surrounding the implementation
of a carbon reduction schemes in Australia. Barbier (1987) reminds us that
in rapidly developing world economies such as India, attempts to reduce
environmental degradation are likely to fail unless the needs and participation
of those most affected by the changes imposed are adequately addressed,
and that both alleviating absolute poverty and providing secure livelihoods are
necessary to minimize resource depletion, environmental degradation, cultural
disruption, and social instability. Consequently a perspective can be reached for
the simultaneous dematerialization of developed economies in order to mitigate
the effects of consumption and environmental damage and accelerating
development of marginalised communities most affected by such actions,
whilst supporting important social and cultural dimensions in both. What could
this mean for craft and design in developed economies?
Scerri & James (2010) suggest that due to the increasing availability of
quantitative indicators, a balance of qualitative indicators is urgently required
to highlight the negotiated condition of social commitments. Nevertheless in
their arguments for equivalence in identifying the values of both natural and
social science viewpoints, the use of metrics is reinforced, highlighting the
value of some form of accountability in the equation. The aesthetic perspective
in craft and design may at first appear remote from such metrics, however
in the materiality of these practices and their relationship to production and
consumption, arguments emerge that instrumentally link craft and design to
sustainability, in both environmental and cultural terms.
With the European Energy Commission estimating that over 80% of all productrelated environmental impacts are determined during the design phase (2009),
design’s critical role is under scrutiny. The primacy of physiological and
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material measures of success in consumer economies has informed design for
sustainability, or eco design responses, that are largely instruments for efficiency.
Eco design is conceptually optimized in McDonough & Braungart’s waste = food
metaphor (2002, Ch.4), where nutrients are happily separated into re-circulating
biological and technical streams. Indigestible, undesirable toxic hybrids must
be eliminated from the system to facilitate up-cycling, the ideal retransformation
of technical matter. This beautiful paradigm resonates with human desire to
reconnect with the nature it has lost through old industrialization and provides
us with an equilibrium of materialism that has been a valuable recent model for
design. Despite the success of Cradle to Cradle as a model for clean, carbon
neutral production, it presents a streamlined account of interaction between
material flows and organisms. The Cradle to Cradle solution accounts little
for the differences in metabolic rates characteristic of biological and technical
cycles. Biodegradable textiles that feed the forest to renew plant fibre stocks
do so at slower rates than they can be extracted or up- cycled. This differential
in the speed of transformation may moderate the ecological imbalance through
a waste = food metabolism, but the hunger of its high performance technical
metabolism remains a threat to the biological one. Reflected in ecological terms,
the dominant efficiency of one organism is altering the carrying capacity of the
system.
The impact of decisions are highly leveraged in mass production systems,
where small changes to the manufacture and distribution of everyday products
have more far reaching environmental impacts than those associated with
making of an iconic design or collectable work of art or craft. For this reason,
analytical methods such as Life Cycle Analysis (LCA) and Materials Input Per
Unit of Service (MIPS) are applied to manufacturing scenarios to reveal the
cumulative environmental impact of manufactured products. Typically, they
seek to attribute and quantify a range of pollution and resource impacts across
the life of a product, from the point of extracting raw materials through to its
manufacturing, use, and disposal. Through such studies we do not only learn
about material efficiencies, but also their relationships to social practices. A
recent study in the Netherlands (Ligthart and Ansems, 2007) compared the use
of earthenware, porcelain, paper and polystyrene vessels as coffee drinking
systems, concluding that ceramic cups are significantly more damaging to the
environment. The surprising result appears to contradict convention that we
should be designing and making things, which are beautiful, and long lasting,
to extend their embedded natural capital. In the study, much of the impact was
linked to the water, energy and chemicals used in washing the ceramic cup,
which compounds the high-energy emission values of its manufacture. The
report shows that even after 3000 uses the ceramic vessel has greater impact
than the polystyrene or paper cups, and if one of the disposable cups were to
be used twice, the discrepancies are more significant.
Such surprises are not confined to old technologies. Even high-tech
manufacturing methods, such as solar panel production, can be far more
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Ecology and the aesthetics of imperfect balance
inefficient than some traditional industrial processes such as injection moulding
or metal casting, in some cases by three or six degrees of magnitude (Chandler,
2009).
A singular focus on carbon reduction largely addresses technical causes and
the efficiency of mechanisms without adequately addressing their impact on
human behaviour and consumption. In many products, the benefits gained
from incrementally improved versions of products and services can lead to
more frequent purchase upgrades or offsets, a factor that compounds with
rising standards of living. For example, recent increases in average the size of
Australian suburban houses have paralleled the introduction of energy efficiency
rating schemes for homes and appliances, suggesting that energy savings
are being negated by the need to heat and cool larger ‘McMansion’ spaces
(Marten, 2009). Accelerated consumption associated with cycles of ‘energy
efficiency improvement’ also appears to stimulate net increases in energy and
resource use. These rebound effects create more demand for energy and ‘pit
conservation against environmental goals’ (Saunders, 1992).
Design’s widely documented industrial partnership has distanced craft from the
modernist progress paradigm, but the implications for sustainability suggests a
shift in relationships between design, material and time that demand social as
much as technical innovation, including a significant shift in our relationship with
material artefacts. It is here that the predisposition of craft comes into focus.
In the philosophy or Bergson (1911), instinct is given greater importance than
the mechanistic role of natural selection and fitness ascribed to Darwin’s theory
of evolution. Of the instinctive and vital capacities that characterize life, the
capacity to organize, control, and manipulate matter is particularly human and
separates us from nature. In placing intelligence within the faculty of artifice,
Bergson (1911) realigned Homo Faber, a creator of tools, objects and machines,
with the dignity of thinking in Homo Sapiens. Critically, he places creation as a
life force, with intellect playing a fabricating role. This mode of being reflects an
instinctive origin for both craft and design, and suggests that an attachment
to transforming materiality is a both a signifier of humanity and a potential flaw
contributing to un-sustainability.
There is a significant conceptual shift needed to design for sustainability. When
creating satisfying solutions for our every need and desire, including those we
don’t yet crave, design provides conditions of comfort and convenience rather
than need. Ezio Manzini (2005) describes this type of design, prevalent in the
mass diffusion of consumer goods, as a largely a ‘dis-enabling activity’ that
risks creating a population of ‘incapables’. Dis-enabling is, in a sense, modernist
functionality upturned. As more devices become surrogates for human activity,
they reduce the need for us to exercise our faculties in the area of activity they
replace, and create device dependence. The electronic calculator provides an
extended capacity for us to undertake complex mathematics, yet over time, it
numbs our capacity to undertake more simple arithmetic. Whilst we may be
freed to concentrate more effectively on non-arithmetic activities, including
other productive and enjoyable ones, our functionality is limited in the process.
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Consequently, it appears that as human activities become more specialised, we
jettison versatility to our multifunctional devices. Certainly there is a legitimate
use of technology to relieve monotonous pursuits and physical difficulties in life,
but the value of its universal extension to all activities is questionable.
In the contradictory nature of humans, we may be inclined to lethargy as much
as energetic motivation. We may evaluate actions in respect of opportunities
presented to us and find satisfaction in completing a task for its own sake as
much as for financial reward. Or it may be, in deciding to do something yourself,
that both measures are satisfied. Manzini (2005) argues that design can be
equally successful in ‘enabling’ individuals and communities to create positive
impacts on society and the natural world, by engaging and exploring social and
cultural worldviews, narratives, myths and metaphors in a process of creativity
and re- conceptualization. Whilst he does not talk in terms of natural beauty per
se, and recognizes the role of technology in achieving these aims, parallels can
be drawn between his views on regenerating a social, ethical and ecological
life balance and those William Morris sought to achieve through the repatriation
of handwork in industrial England, a life of beauty intimately associated with
the social conditions of individuals, particularly those engaged in work. Morris
believed emphatically that beauty lived through work should become an intimate
part of the everyday life of individuals. The drudgery of machines should be
reserved only for the most distasteful and onerous tasks. The limited use of
efficient machines, he considered, would liberate workers and the environment,
reflecting their harmony in expanded pleasurable work (Macdonald, 2009). For
makers or purchasers of craft, this coalition has remained a powerful tenet for
‘well-being’.
Few exceptions can be found in 20th century design practice offering a
framework for sustainability. Buckminster Fuller and Victor Papanek both
championed the role of design as a more socially responsible profession;
however, their approaches to achieving it differ. Fuller’s 1950s proposal for
comprehensive designing anticipated the need for a systematic approach
based on closed loop relationship between resources, environmental capacity
and human need. A decade later he called for a thorough analysis of the world’s
natural resources so they could be used more efficiently, and conceived of ‘an
electronic display that would provide a continual update of resource availability
and use on a global scale’ (Margolin, 1998, p.84). Fuller’s ideas appear more
evolved in the recent Massive Change mission led by Bruce Mau to re-design
the world. Here the agency of designer leaves its familiar place between the
client and consumer to occupy a sphere that encompasses both.
Within the utopian goals of Massive Change lie some valuable social insights
for design linked to advancing technology, but also contradictions arising from
its limitless application. This is exemplified in the book’s manifesto (Mau and
Leonard, 2004) which commits to housing the entire population of the earth
in a safe, healthy and ideal urbanism, bringing unlimited energy to the whole
world and eliminating the need for raw material by perpetually cycling products
and their constituent matter. The structured arrangement of aphoristic word
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Ecology and the aesthetics of imperfect balance
bites and images inspire through graphic design, but are less convincing upon
analysis, appearing to rely on the aesthetics of persuasion to communicate the
idea of a globally important utilitarian design tenet. Uncertainty over whether the
arguments presented in the book rest upon aesthetics or ethics is also reflected
in suggestions by Levit and Levy (p.173) that the purpose of Massive Change
suffers from a confusion between design ‘organizing or selling’ the world.
Written around the time of the first oil crisis in the early 1970s, alternate scalar
perspectives of design’s responsibility appear in the work of an economist
and a designer. In Design for the Real World, Victor Papanek (1971) harshly
criticized design as a damaging contributor to the environment and humanity.
Schumacher‘s book Small is Beautiful (1973), essentially critiques the excess of
western economies, outlining a vision for a smaller, decentralized, human scale
approach to development. Schumacher’s economies of scale and Papanek’s
design approach both reflect sensibilities that emerged with the studio craft
movement around that time, although Papanek’s contribution appears more
widely acknowledged in design circles. He proposed a shift away from mass
consumer desire towards identified, often community centred need, drawing
upon values inherent in indigenous cultures, and adopting the appropriate use
of (low) technology.
The division between fast and large, and small and slow development
paradigms is also reflected in their aesthetic dimension. Qualities of precision,
efficiency, convenience and ‘customization for personal identity’ are commonly
associated with the branded technical artefacts of mass production. In
contrast, Papanek (1995, p.236) shifts the focus towards an aesthetic in design
emerging from concepts associated with real changes in society and culture—‘
a new direction transcending fad, trend or fashionable styling’. Although we
may doubt the capacity of design’s proliferate aesthetics to undo problems of
its own making, the success of aesthetics as a strategy for aligning personal
identity with products and services also points to design’s capacity to redirect
consumption towards more ‘sustainable’ identities or reduce its excess. For
example, developing an aesthetic identity for furniture that attractively links the
notion of repair or component upgrading with visual, material and ergonomic
factors, could evoke in consumers an attitude towards servicing a sofa rather
than discarding it, reversing the notion of designing for obsolescence. During
the 1990’s Droog designers explored how to influence the way designed objects
are perceived over time. Marcel Wanders proposed the use of ‘age metaphors’
in furniture to build respect for the way objects wear, whilst the furniture
assemblies of Tejo Remy reuse recycled furniture components (Ramakers &
Bakker, 1998, pp. 54-59).
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craft design + enquiry
Plate 1: Tejo Remy, Rag chair for Droog, 1991.
Photo: Gerard van Hees.
The idea that aesthetics may not only emerge from but become active in sociocultural change is also a concern of Ezio Manzini, particularly in the relationship
between aesthetics and technology in the design of products and services to
enhance participation and social quality, and in the care of things. Importantly
though, we need to understand that technology’s apparatus has ’already
transformed us, and has transformed what we think of as our environment’
(Manzini, 1994, p.43).
Negotiating subjectivity through aesthetics is a hallmark of creative occupations;
and there appears good reason to believe that this influential capacity can
be applied to more complex scenarios and activate the notion of sustainable
wellbeing. As an agent for responsible, participatory action in the transition
towards this state, aesthetics can be directed towards the social and moral aims
afforded by the visual, material and interactive qualities of artefacts. Aesthetics
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Ecology and the aesthetics of imperfect balance
can also become ‘a social attractor,’ in the sense that it orients the choices of
a multiplicity of individuals. It becomes a way of expressing a synthetic and
therefore intelligible form, the complexity of a proposal (Manzini, 1994, p.43).
Patterns of consumption based satisfaction perpetuated by the rapid, serial
turnover of individually owned products exacerbates the separation of
responsibilities between supply and demand. Whilst the producer and their
agents take care of the newborns, consumers and their agents dispose of the
departed. To manage accelerating resource use and waste, tentative steps
in systematic design have tried to address the socio-technical bifurcation of
production and consumption. Product service system strategies seek to shift
the emphasis from supplying a product to providing product service in terms
of a lease, or deposit return system, thereby providing a mutual incentive for
producer /consumer relationships or stewardship that shares responsibility for
maximizing life cycle benefits. From shared ownership emerges the important
idea of shared responsibility and the associated de-commissioning of ‘single
owner’, ‘single solution’ attitudes to broader ecological problems. These have
been shown, in some instances, to increase component recycling and reduce
obsolescence (Kerr & Ryan, 2001), offering a rehabilitative agency connecting
the spaces between the disposing and making of things. Such ‘stewardship‘
for things reflects a notion of care familiar to craft practice in the way it nurtures
spirit and value in material through the human senses, and offers an opportunity
for craft to fulfil those concerns in a cradle to cradle context, particularly at local
or regional level. This would however require an expansion of craft’s existing
horizons regarding both the character and scale of occupation, in some ways
similar to that which has occurred in design.
Csikszentmihalyi reminds us that in the construction of our identity from the
artefacts we choose to surround us, aesthetics reflect the values exchanged,
and that ‘by actively appreciating the object, the owner joins in the act of
creation, and it is this participation, rather than the artist’s creative effort, that
makes the artefact important in his or her life’ (Csikszentmihalyi, 1991, p.26).
This perspective supports an interactive social role for aesthetics as a factor
contributing to the idea that artefacts prescribe social relations (Latour, 1992).
In a semiotic study of everyday technical artefacts, Latour outlines how we
have delegated competences to thousands of technological ‘lieutenants’,
such as seat belts, door closers and hinges, so that our social relations are
largely, but silently, prescribed by these non-humans. He concludes that
‘knowledge, morality, craft, force, sociability, is not a property of humans but
of humansaccompanied by their retinue of delegated characters. Since each
of those delegates ties together part of our social world, it means that studying
social relations without the non- humans is impossible’ (Latour, 1992, p.169).
One visible gesture in recent sustainable design and craft approaches concerns
the procedural aesthetics of materials. In both the empathetic expressions
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of original, natural materials and ‘debrouillard’2 traditions that recycle postindustrial or post-consumer waste; craft conveys a sense of necessity and an
empathetic, adaptive expression. Marlin Lundmark’s teacup lamp (part of the
‘Object Factory’ exhibition at the NY Museum of Arts & Design) (Lundmark,
2003) is an eloquent example of the three R’s of rematerialized sustainability reduce waste, reuse finite resources, and recycle. In this work, the displacement
of an industrial object’s form with a new craft narrative of use ushers a second
life, creates new meaning and appears to invoke associative empathy. Perhaps
ironically, in an aesthetic deferment to the original object’s memory of time and
place, the work appears to incorporate a low efficiency incandescent bulb.
Plate 2: Malin Lundmark, Tea-cup-lamp, 2003, porcelain.
Photo: Stephan Lundberg, courtesy of Malin Lundmark.
Another prescriptive approach to sustainable social interaction with objects is to
enrich the emotional attachment of an artefact, thereby extending the object’s
useful life, or at least delay its obsolescence. The interplay between human
factors and functionality has received increasing attention since Dreyfuss (1955)
introduced ergonomics to design. Norman (1998) revealed insights about the
2
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A French term indicating someone who is skilled or resourceful at handling any difficulty.
Ecology and the aesthetics of imperfect balance
psychological relationship between humans and designed objects, and more
recently Chapman (2005) has explored the role of emotion in the relationships
that develop. In seeking to develop a commercially viable sustainable design
approach that acknowledges the functional and physical transience of products,
Stuart Walker re-constitutes discarded or unwanted products or things into a
new, but ephemeral whole. Remarkably, in discussing the philosophy of this
design, he draws on one of the tenets of craft practice for validation, stating
that ‘the artefact must illustrate the philosophy of sustainable design that I have
been exploring. It must be achieved without mediation, drawings, or models,
but rather through direct engagement’ (Walker, 2003, p.191). Walker proposes a
closer level of engagement in designing where ongoing, caring relationships are
developed between people and the things they buy and use, replacing a more
distant, objectified experience of product purchase. Walker ascribes to the
essential characteristics of craft, not only a formative role in design, but iconic
significance as a philosophy for sustainable practice. For those familiar with
craft practice, the latter notion may also be intuited as nothing particularly new.
Stuart Walker’s earlier research (1994) also draws on aesthetics familiar to craft.
By exploiting the visual and tactile complexity of natural surfaces, designers
could furnish brand new productswith pre-worn surfaces to lessen the surprise
that occurs, for example, when a shiny new kettle becomes tarnished. However
in using ‘wear patina’ as an active bonding symbol between person and object,
the design strategy could equally deny the transitional experience thatforms the
bond. The implications arising from Walker’s explorations are significant in that
they not only legitimize craft practice within industrial design, but also offer an
opportunity for craft to broaden its conceptual framework for practice.
Utility can contradict the value of emotional capital accrued in things. In use,
an object may enhance personal attachment through sensorial familiarity and
shared experience, whilst simultaneously increasing the potential for malfunction
or breakage. For those objects in regular, everyday use, there is little categorical
evidence that the crafted type outlive their industrially produced counterparts,
emotionally or physically. The local bric-a-brac shop, the mantelpiece, and the
museum reflect a re-use retail economy for artefacts, and, together with land
fill sites, they acknowledge both their temporality and perpetuity. During the
life of an artefact there are a range of exchanges between the creator and user
that may be characterized as information, or a story. We are familiar with the
range of strategies used to advertise brands, establish the credibility of what
is for sale, or calibrate its use. In this exchange, the artefact’s advertisement
becomes a surrogate for the story of its creation, a qualification of its value and
identity. However, following the initial purchase honeymoon, a satisfying ongoing
relationship with the artefact may depend upon shared stories associated with
its everyday engagement, as much as its designed or crafted providence.
Although people develop emotional attachment with daily objects, there is no
consistent pattern to its occurrence. For example, different age groups may
favour objects differently, with older generations selecting artefacts for their
memorial value and younger people attracted to the activity potential of objects
(Csikszentmihalyi, 1991, p.27). Furthermore, the type of perennial attachment
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associated with a close emotional bond is linked to contextual experience,
something that can only be vaguely proposed in the object’s design. Examples
include anheirloom that has been passed from one generation to another, or
a chair that becomes special through being shared with the family. There is
also the opportunity for people to contribute to the story of artefacts through
their own personalization of them, such as the selection and arrangement of
clothing, limited customization of products and accessories such as skins
for mobile phones, or buying new homes. It also happens on a more crafted
level, where people decorate backpacks, renovate the interior spaces of their
homes or create gardens. A Delft University study of bicycle owners (Mugge,
Schifferstein, and Schoormans, 2009) found a positive correlation between the
level of energy individuals invested in personalizing a bicycle and their emotional
attachment to it. They concluded that the corresponding self-expression had a
positive impact on creating the emotional bond. In a sense, this self-expression
builds a bond through narrative As Walter Benjamin observed,
‘the value of information does not survive the moment in which it was
new. It lives only at that moment: it has to surrender to it completely and
explain itself to it without losing any time. A story is different. It does not
expend itself. It preserves and concentrates its strength and is capable of
releasing it even after a long time.’ (Benjamin, 1992, pp.89-90)
In this essay, Benjamin tells of an affinity between the pottery, weaving and
storytelling, the oldest forms of craft. He casts the small, pre modern craft
workshop as the home of storytelling, in which the travelling journeyman and
resident master craftsman, also once a journeyman, work closely together.
Here they combine ‘the lore of faraway places, such as a much travelled man
brings home, with the lore of the past, as it best reveals itself to natives of a
place (Benjamin, 1992, p.85). Craft’s long history of materializing relationships
between humans, their place and time, connects us with the physical experience
of environment, as opposed to an intellectual or virtual one. These stories offer
a felt relationship, an experienced one, as opposed to many newer, designed
relationships, often removed from tangible encounters with materiality or
technology. For Benjamin, the storyteller is the artisanal form of communication,
where ‘traces of the storyteller cling to the story the way handprints of the potter
cling to the clay vessel‘(Benjamin, 1992, p.91).
In the rhythmic practice of crafts, listening is also enhanced, and as with reading
an engrossing novel, the satisfaction of dwelling in the present involves an
experience of time that integrates aspects of the past and the future within
the scope of present thought. It is perhaps at this point of precarious balance
in present time that an ecological aesthetic is best reflected. However, the
aesthetic of balance, order, and harmony ascribed to nature is rarely static. It is a
temporary equilibrium amidst the dynamic interaction of living species and nonliving forces that is constantly negotiated. Whilst our highly technical objects
reflect aesthetics of comfort, uniformity and systematic control, they rarely
reflect this aspect of the ecosystem supporting us. As we continue ‘sustaining
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the unsustainable’ (Fry, 2001, p.190), a point is reached where moderation and
conservation are insufficient remedies, leading to the need for remediation and
repair.
Tangible realizations of sustainability are likely to occur, uncomfortably, in the
context of crisis. During the 1990s, a ‘peak clay’ condition in Japan threatened
the social and cultural balance of a community that had grown dependent
upon local material supplies. Faced with a shortage of quality local clay and
exploration sites, the Historical Ceramics Centre of Gifu was faced with a
problem of how to maintain the economy, industry and community wellbeing
without becoming dependent upon imported raw materials. In 1997, the
Green Life 21 (GL21) project responded (Watanabe, Kato, Hasegawa & Hideki,
2000) by engaging local design and crafts, scientific research, government
and businesses to collaboratively develop a network of shared solutions that
stabilized and reinvigorated the community’s deep cultural relationship with
ceramics. The initial result included a system for recycling and re-manufacturing
ceramic tableware, reduced carbon dioxide emissions, landfill, and extraction
of some mineral resources associated with industrial activities. Against current
global manufacturing trends, the deliberate introduction of craft strategies in the
design, production and distribution of tableware appears to be a factor in the
success of GL21. Minor visual and tactile imperfections in the finished
items arise from the variable qualities of post-consumer ceramic tableware
collected from businesses such as hotels, and households. The characteristic
variegation imparts a recognizable ‘transitional’ quality, yet the product is stronger
and generates lower carbon dioxide emissions than comparable tableware
made from imported materials. The meticulous attention to detail of ‘Re-shokki’
tableware, designed by Yoshikazu Hasegawa and Nobuo Sato, is directed
towards improving product life, wash-ability and exchange serviceability. The
‘One Dish Aid’ range of confectionery containers, also made from recycled
ceramic and designed by Hasegawa, is Japan’s first product incorporating
a deposit system for container reuse, replacing disposable plastic pudding
containers. The ‘re-tableware’ ceramics, including the Oliva dinnerware range
designed by Prue Venables, became part of Japan’s first ‘resources circulation
‘system, a collaboration of 32 local companies linked through an integrated
recycling, manufacturing and service supply network. The recycled clay is also
supplied to schools, universities and smaller ceramic studios (Hasegawa, 2009).
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craft design + enquiry
Plate 3: Recycled-Tableware “Re-Shokki-saisei-001”, 2001, recycled porcelain.
Designers: Nobuo Sato - Yoshikazu Hasegawa. Manufacturer: Green Life 21.
Photo: courtesy of Yoshikazu Hasegawa.
The mediation of environmental impact achieved through this industrial ecology
is further transformed qualitatively in the integration of community practices that
foster a local cultural ecology. GL21 deals with time in a new way that reflects
and older parsimony, where repair and redirection are as important as seeking
improved efficiency. At its centre are the rich traditions of Japanese craft that
contribute in an iconic fashion to regional community benefits. The product is
not exported, allowing the story of Re-shokki to circulate regionally, a living
metaphor for the long-standing traditions of local Kintsugi that emerged from
ancient frugal bowl stapling origins in China. Kintsugi celebrates the beauty
of imperfection associated with the physical vulnerability of ceramics, the
highly prized tea ceremony vessels visibly proclaiming the evidence of repair,
powerful attractors that elicit devotion and care. Care, as a barometer of our
morality, can be differentiated from fetishism. It includes not only our capacity to
experience sensitivity, sympathy, and understanding of other people (or things),
but extends to the responsibilities for our actions based upon them, and may
involve a degree of constraint.
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Ecology and the aesthetics of imperfect balance
Plate 4: Teabowl (chawan), 15th century, Tokoname ware (yobitsugi-repairs with 18th
century porcelain). Photo: Tomasz Samek, courtesy of Museum für Lackkunst, BASF
Coatings GmbH & Backmann/Eckenstein.
Although much responsibility rests with consumers, the emerging design
approaches discussed in this paper highlight the important role creators can
play in fostering care. It has also been argued that a number of these have their
origins in craft, such as ‘ecosocialist’ thinking in the Arts and Crafts Movement
(Macdonald, 2009). This suggests that craft practice has much to offer by clearly
articulating its fundamental values.
The close socio-technical relationships historically reflected in craft practice
could inform new, intimate understandings about our relationships with
things outside of the singular object. There are opportunities for craft practice
to more actively engage the social and technological particularities of the
contemporary every day. In re-evaluating the epistemology of a sustainable
self, craft could, for example, sensitise us to consumption by engaging in ways
that activate, perhaps like the coalmine canary, the direction of our energies
toward equilibrium in ecological exchange. In these interactions, directed by an
ecological ‘duty of care,’ craft could produce ‘change that, anthropocentrically,
‘gives time’ (Fry and Willis, 2004). Two apparent caring trajectories emerge from
the possible future directions for craft. One, more watchful, responds adaptively
and locally to the impacts of climate change, population pressures and resource
limits. The other, at least in near future, is a more activated craft practice that
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craft design + enquiry
builds transformative links with individuals and other professions to mitigate
damaging ecological impacts, drawing on the role of the storyteller. In either
case, extending our time will require, before making, more than contemplation.
It will need systematic, interactive thinking, and acts of care inspired by ethical,
ecological imagination.
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