Marketing Político

Investigación final en curso Técnicas de investigación socio políticas - UPRRP, 2018

La globalización del consumismo ha influenciado el terreno político. Los organismos y fuerzas políticas dependen de su comunicación y relación con el pueblo para conseguir sus objetivos. Esto abrió la posibilidad de utilizar las herramientas del mercadeo en la política. El votante es visto como el consumidor político, los partidos y sus dimensiones como el producto político, esto creando todo un mercado político por entender. El “political marketing” se puede ver bajo dos dimensiones de estudio: el “delivery” o entrega, y el desarrollo del producto. La teoría de la orientación de tipo mercado en los partidos políticos, propuesta por Lees-Marshment (2005), pareciera poder explicar parte de este desarrollo acelerado en Podemos. Entonces, ¿Qué tipo de comportamiento del mercadeo político identificamos en el partido Podemos de España? Dejamos unas preguntas abiertas sobre la vinculación que puede existir entre un partido orientado al producto y uno orientado al marketing, cuando la formación ideológica del mismo parte del populismo como estrategia para ganar. En qué medida el marketing político puede ayudar a identificar significantes flotantes o vacíos, sujetos políticos nuevos y la definición de un enemigo común, que ayuden a desarrollar un producto político con potencial de ganar las elecciones.

Mas Poder Local, 2013

Resumen En este breve artículo se exponen las principales características del proceso electoral en Brasil. Haciendo un recorrido histórico, se plantea la importancia del marketing político para la democracia brasileña.

Este libro contiene todas las informaciones necesarias para conducir una campaña electoral. Es una guía detallada que provee, ordenadamente, las instrucciones para el uso de los instrumentos que componen el Marketing político. Permite formular e implementar de la manera más eficaz una estrategia electoral.

European Union, European Regional Development Fund, Urbact Secretariat, Paris , 2014

This report seeks to inform and guide the short and medium term strategic planning of the 10

2014

Islam is a religion, which tends to develop a society of human beings in which they enjoy the reciprocal grounds of relationship among themselves. It forces its followers to execute the responsibilities they are responsible for, rather than challenging satisfaction of their rights from others. This is how a mutual relationship of discharging duties comes into existence. Responsibility of a person is the right of his other fellow beings. Every dimension of the Islamic concept of human rights forcefully allows the unconditional acceptance of dignity of the man, which is the fundamental right of each and every child of ‘Adam’. The other most important aspect is the ground of the mutual relationships. Islam insists that each dimension of relationship among human beings must be based on fear of Allah, the Almighty. Hence everybody is strongly connected with each other through a connection that each knot of it has been knit with deep sense of realization that the individual has relations ...

2019

The global financial crisis has induced a series of failures of most conventional banks. This study investigates the main sources of banking fragility. We use a sample of 49 banks operating in the Tunisian over the period 2006-2015 to analyze the relationship between credit risk and liquidity risk and its impact on bank stability. Our results show that credit risk and liquidity risk do not have an economically meaningful reciprocal contemporaneous or time-lagged relationship. However, both risks separately affect bank stability and their interaction contributes to bank instability. These findings provide bank managers with more understanding of bank risk and serve as an underpinning for recent regulatory efforts aimed at strengthening the joint risk management of liquidity and credit risks.

Studi e Materiali di Storia delle Religioni, 2022

The article examines maṛā khelā («playing with corpses»), a ritual dance which signals the end of the Gājan, a major festival of northeastern India. The tradition, which seems limited to a cluster of villages in Pūrba Bardhamān, is dedicated to the gods Dharmarāj or Śiva and requires devotees to dance and play with human heads or with the bodies of children on occasion of the end of the agricultural year and the beginning of Spring. The study is based on an ethnography of maṛā khelā and an analysis of texts in Middle-Bengali. “Playing with corpses” – and more generally the Gājan – is here discussed as a form of Indian Carnival featured by ritual and social inversion. This reading, which moves from a theoretical model applied to the analysis of the crowd in mass festivals, allows a rereading of the Gājan from a little-know, and problematic, ritual performance.

OBJECTIVE: To determine the prevalence of self-medication among the medical and nonmedical university students of Sindh (Pakistan). METHODOLOGY: A Questionnaire-based cross-sectional study was conducted from Aug-Sept 2013. A convenient sampling of 400 (50% medical and 50% non-medical) students was done among universities of Sindh (Pakistan).Undergraduate students of age group (18-23) were included whereas postgraduate students, house officers were excluded. Data was analyzed using SPSS (Statistical Package for the social sciences) version 16. RESULTS: Frequency of self-medication was found to be 80%. 81% of non-medical and 81% of male students were prone to self-medication. 45% of males and 47% of medical students are aware of the contra indications when compared to females (37%) and non-medical students (33%). 2. 75% of males and 88% of medical students know about the uses of the medicine compared to females (67%) and non-medical students (54%). 39% males and 52% medical students have knowledge of the complications than to the females (38%) and non-medical students (25%). The commonest health problems for which students seek self-medication are headache (40%), fever (19.5%), flu (5.2%) . CONCLUSION: Self-medication is significantly high in the educated youth. Male and nonmedical students are prone to self-medication. Self-medication among males is found to be practiced more among the Muslim States. KEYWORDS: Self-administration; students, medical; universities.