The Reform of Bombay Cinema: StateIndustry Negotiations, 1939-69
Dissertation submitted towards partial fulfilment of the requirement
of M. A Final Semester Examination 2017
By
Sudipto Basu
Department of Film Studies
Jadavpur University
Examination Roll No. PFI174003
DECLARATION
I hereby declare that this dissertation does not contain any material that has been submitted
for any other degree or diploma in any university or institution. To the best of my knowledge
and belief, the thesis contains no material previously published or written by another person,
except where due reference is made in the text of the thesis.
--------------------------------Sudipto Basu
ACKNOWLEDGEMENTS
I would like to thank Moinak Biswas, my supervisor, for overall guidance and help. He has
been crucial, through his writings and his courses, in forming some of the basic ideas
informing my work. I would like to thank the staff of Department of Film Studies, Jadavpur
University for their kind co-operation. Special thanks must go to the librarians, Mrinal K.
Mandal and Pranab K. Patra for suggesting and finding out books for me whenever I so
required.
This project would not have been possible without the encouragement of Madhuja
Mukherjee, who asked me to go ahead with an archival project even at the risk of failing to
do justice. The experience has been rewarding. Kaushik Bhaumik helped me generously with
his reading of the Bombay film industry over a long conversation in Delhi, and his thesis has
been a constant inspiration. Ravi Vasudevan offered certain useful suggestions and
generously shared some important archival material.
This project is dedicated to Pujita Guha, who gave me the access to the wealth of archival
material that forms the project’s backbone. Without her love and company, this project would
perhaps not have been completed.
Lastly, I have to thank Baba who took care of me throughout the period of my writing.
CONTENTS
Title.
Sl. No
Page
1
Introduction
2
2
Chaos and Control: The Evasiveness of Reform in the Indian Film
5
Industry
3
Negotiating Infrastructural Crisis Inside and Out: The Bombay Film
21
Industry in the 1950s
4
Revisiting the ‘Moment of Disaggregation’: the 1960s and its afterlife
36
5
Bibliography
55
2
INTRODUCTION
This dissertation tracks three decades of the relationship between the Bombay film industry
and the Indian state as it relates to the question of infrastructural reform. This period is
bracketed off by 1939, the year of the All India Motion Picture Congress, and 1969, the year
the Indian New Wave burst onto the scene. While the arguments I am making could with
certain variations apply equally well to the other film production centres, I chose the Hindi
film industry in Bombay for two reasons. One, it is the pre-eminent centre in terms of
production volume and has been so throughout most of the history of Indian cinema, tied as it
is to the financial economy of India’s commercial capital. Bombay’s economy telescopes the
many scalar economies of region, nation and globe all at once into a network. Its film
industry therefore serves as an exemplary case study, subject to flows and variations from the
other ‘regional’ industries, ‘reflecting’ certain changes that occur across the board. Two, and
perhaps connected with the economic, is the cultural prominence borne by the Hindi film
industry, its metonymic ‘standing in’ for the whole of Indian cinema (problematic as that is in
erasing the histories of those cinemas in its shadows). A third more mundane reason for
choosing the Bombay cinema is the relatively easy availability of archival resources, suiting
the short period available for this study.
Briefly, what I show in the dissertation is that the project of reform of the Bombay film
industry was always already delayed, missing the mark or slipping by. While the factors
responsible for such a state of affairs are too many to enlist, the two main ones can be, at the
risk of simplification, be declared outright. One is the failure of the political class which
made up the post-Independence state to understand the very nature of cinema: the range of
affects it generates, its play with desire. One might perhaps make a crucial distinction here
between the “Centre” and the South Indian states, for in the latter case cinema did play a
crucial role in the act of state-making, in generating a populist politics via the cinematic
institution (a mode that Madhava Prasad has called “cine-politics”).1 Secondly, and tied to the
first reason, is the failure of the Congress-led state to recognize or match up to the dynamics
of indigenous capital, which was effectively the determinant economic force within the film
industry. In short, what the Congress-coalition missed in its attempt to size up the film
industry to the austere ideals of Nehruvian socialism was that this indigenous capital was
1
M. Madhava Prasad, Cine-politics: Film Stars and Political Existence in South India (New Delhi: Orient
Blackswan, 2014).
3
itself shifting alliances, tapping into newer reserves of popular energy, desire and affect as the
60s were ending. The fast-eroding nationalist consensus between state and capital which, I
hope to show, ultimately led to the paradigmatic shifts in the film industry could not in
retrospect be contained either by rigorous policymaking, mere censoring of film content or
relentless taxing, yet this is what the state unsuccessfully tried to do.
The three chapters, covering roughly a decade each, are structured around three
corresponding ‘crisis points’. Chapter 1 traces the earliest reform efforts made by the industry
in 1939 at the Motion Picture Congress, when attempts to ally with the state-in-becoming
were made. It then outlines the chaotic post-War situation brought about by the crumbling of
the ‘studio system’ (which in any case never properly existed in the Hollywood sense)
because of the entry of speculative capital from the cotton and bullion trades, the growing
dominance of these financiers within distribution, and the development of the freelancing
‘star system’. The chapter follows this through a reading of the 1951 Report on the film
industry submitted by the Film Enquiry Committee (headed by S.K. Patil). The Report
recommended steps to be taken towards rationalization and regulation of the industry,
embodied in a statutory Film Council setting terms of production, distribution and exhibition
and a Film Finance Corporation for extending loans to producers.
Chapter 2 maps the crisis brought about by the widespread failure of Hindi films throughout
the early part of the 1950s. The star system, the shortage of exhibition venues and escalating
entertainment tax, which were widely professed by industry spokesmen to be responsible for
the crisis, are tracked in some detail, as are the various strategies generated in response.
Briefly, these are: scaling down production through an alternate to the star system with more
investment into story values (roughly coinciding with the realist encounter brought about by
the international film festival), scaling up production through investment in colour and epic
spectacular modes of filmmaking, the opening up of the world market through both these
strategies (the one looking towards international film festivals, the other catering to a market
for orientalist extravaganzas). Finally, I look at the fates of the twin proposals of a Film
Council and the FFC as they are negotiated by the industry through the Film Federation of
India. As it happens, only the FFC is formed at the end of the 50s with a much more limited
brief than had been envisaged by Patil. A clear symptom of change in power equations
becomes slowly apparent in the decade: it is the exhibition sector, connected to the real estate
business, which comes to be occupied by “risk-free” speculative capital, leading to the steady
hiking of theatre rentals.
4
Chapter 3 re-visits Madhava Prasad’s famous formulation of a ‘moment of disaggregation’ in
the late 1960s. 2 While Prasad locates a fracture on the ideological level of film texts,
reflecting a broken consensus in the political field, I trace the disaggregation within the
industry itself: the breaking out of a “film war” between producers, distributors and
exhibitors culminating in two successive shutdowns in 1967-68. The industry’s lowest
workers play a role in it too and it is my (to an extent speculative) contention that a certain
alliance is gradually struck up between male film industry labour and speculative capital
(now tied to the more openly visible operations of the smuggling-extortion mafia) as the
industry moves to the 70s. More concretely however, I read the re-configuration of the FFC –
with its new policy for encouraging film experiments – in the shadow of a failure to
restructure the whole of the industry through the proposed Film Council. While most of the
dissertation is written as an economic history of the film industry, I briefly analyze Bhuvan
Shome as a symptom of the failed reform project and the passing of a certain mode of
bureaucratic governmentality. While it is beyond the scope of my dissertation to fully
substantiate it, India’s subsequent (film) history attests to a relation between the governing
class and the people that definitely does not pass through the ideals of a rational, bureaucratic
welfare state, but rather through certain other modalities. One of these is the flowering of
widely accepted informal configurations of governance, sovereignty and citizenship helmed
by a mix of populist politics and speculative capital, deploying to various purposes
expenditures of physical energy through a militarization of the subaltern male body.
2
M. Madhava Prasad, “The Moment of Disaggregation,” in Ideology of the Hindi Film: A Historical
Construction, (New Delhi: Oxford University Press, 2000 Paperback Edition [1998]), 117-137.
5
CHAOS AND CONTROL: THE EVASIVENESS OF REFORM
IN THE INDIAN FILM INDUSTRY
“In brief, the haphazard growth of the industry under the full blast of laissez faire except for
the fortuitous but erratic control during the war, lack of careful and proper planning,
decentralisation and dispersal, the absence of a godfather in Government departments,
overmuch reliance on individual rather than collective initiative and effort, too little regard for
art and too much emphasis on wrong notions of entertainment, the burden of taxation, the
presence of misfits and 'unfits' in key positions, "professionalism" rather than
"contractualism" among the artistes, the stranglehold of finance, lack of organisation and cooperation, the absence of any policy on the part of Government in regard to the direction,
purpose and regulation of the industry, the multiplicity of authorities which have a say in its
affairs, the confused attitude of state authorities and Ministers towards the very claims of the
industry to exist, its dependence on the foreign market, and competition with foreign films
incorporating a different approach to life and containing different ideas of moral and spiritual
values but possessing superior organisation and commanding wider markets, better talent,
richer resources and less strict censorial attention—all these have been the important factors
which have affected the industry during its progress to its present stage of development and
history.”
– The Film Enquiry Committee Report, 19511
The end of World War 2, and the transfer of power in India just two years after in 1947,
ignited hopes in many quarters that the Indian state would finally begin to take note of the
film industry, give it legitimacy (essential for borrowing from banks) in the form of
institutional and credit support and thereby help it flourish. The preceding decade of the 30s,
leading up to the end of the war, had increasingly seen the flourishing of a ‘realist’ cinema of
social reform and ‘historical’ vision. This was fuelled in large part by the nationalist-cultural
aspirations of the educated, urban middle class, which took to the cinema in greater numbers
than before. They not only became the culturally dominant audience segment, but began to
fill the crucial roles of filmmaker and ‘amateur’ critic as well, paving the way for cinema’s
legitimization.2 Consequently, a bazaar cinema3 of physical thrills, erotic pleasure and bodily
1
S.K. Patil et al., The Report of the Film Enquiry Committee (New Delhi: Government of India Press, 1951),
171.
2
Representative figures in this context are Baburao Patel and K.A. Abbas. Baburao Patel moved from an early
filmmaking career to become the iconic editor of filmindia, the premier cinema publication of Bombay for
nearly two decades until the mid 50s. Abbas moved in the opposite direction, from film journalism to making.
Crucially, Abbas had a debate in the late 30s on the legitimacy of cinema as an art form with M.K. Gandhi. See
6
adventure began to be relegated to a somewhat secondary, marginal role in the nationalcultural imagination and genre hierarchy – though there continued to be a certain negotiation
of these modes (the social-realist/historical melodrama and bazaar) in the emergent social
melodrama of the 1940s and 50s.4 In fact, the social as a hold-all textual/generic form,
attempted to contain both these varieties of popular energy under the sign of bourgeois
reform.
In this chapter, I trace the attempts to reform the Bombay film industry from the 1939 Motion
Picture Congress to the publication of the 1951 Film Enquiry Committee Report. The
reformist impetus, as we see, was already at work in the textual and generic forms of the
films being made. However, Bombay cinema, which already carried the stigma of being a
lowly entertainment form, was beset by the 1930s with the sense of an infrastructural
collapse. Even in the days of the studio system, the speculative nature of the enterprise made
it common for conservatives to place the cinema alongside drinking, gambling, races etc. as a
vice (as Gandhi had most famously done, eliciting a plea from K.A. Abbas). The lack of
vertical integration in the industry meant that there was a major gap between the production
and supply ends, making filmmaking a risky affair. Corporations and formal lending
mechanisms were therefore unwilling to handle the business (even though there were
exceptions such as Bombay Talkies).5 The cinema therefore naturally invited speculative
capital from the traditional mercantile communities of India, who specialized in precisely
these forms of high-risk investments by re-channelizing often undeclared surpluses from
other trades.6 The nature of capital investment, combined with Bombay cinema’s propensity
Debashree Mukherjee, “Creating Cinema’s Reading Publics: The Emergence of Film Journalism in Bombay,” in
No Limits: Media Studies in India, ed. Ravi Sundaram (New Delhi: Oxford University Press, 2013), 165-198.
3
Kaushik Bhaumik uses the formulation to mean the culturally cosmopolitan early cinema genres such as the
costume drama, adventure romance and stunt film, drawing on such traditions as the Parsi theatre and the
folklore of the Arabian nights, which “were aimed at the physical and social location of cinema in the bazaar.”
See Kaushik Bhaumik, “Bombay Film Cultures: The Late Silent Cinema Era and the Transition to the Talkies,”
in The Emergence of the Bombay Film Industry, 1913-1936 (DPhil thesis, University of Oxford, 2001), 126148.
4
The derision of the bourgeoisie towards stunt cinema can easily be gleaned from the comments of K.M.
Munshi, Home Minister of Bombay, at the IMPC, “Films of booted females flogging gangsters wither away,
like mushrooms, before they bloom.” From the IMPC proceedings, quoted in M. Madhava Prasad, “The State
in/of Cinema,” in Wages of Freedom: Fifty Years of the Indian Nation-State (New Delhi: Oxford University
Press, 1998), 125.
5
See Debashree Mukherjee, “Open System,” in Bombay Modern: A History of Film Production in Late
Colonial India (1930s-1940s) (PhD thesis, New York University, 2015), 49-97.
6
Ashish Rajadhyaksha, “The Curious Case of Bombay’s Hindi Cinema: The Career of Indigenous ‘Exhibition’
Capital (part I),” Journal of the Moving Image 5 (2006), accessed May 6, 2017.
http://jmionline.org/article/the_curious_case_of_bombays_hindi_cinema_the_career_of_indigenous
7
for subsuming lowly cultural forms (lowly in the eyes of the educated middle class), were the
two factors which drove the bourgeois zeal to reform it.
The All India Motion Picture Congress, 1939
From the 1930s onwards, the political aspirations behind the middle-class move to a realist
‘cinema for tradition’ was clearly discernible: the screen became a representational site par
excellence (representation meant not only in cultural but political terms), articulating a desire
for popular sovereignty and statehood.7 Such a desire is evident in the industry’s first move
towards explicitly organizing itself and forging ties with the nationalist elite, the state-inwaiting of the independent nation. In November 1938, led by Chandulal Shah of Ranjit
Movietone, a group of Indian film producers, distributors and exhibitors decided to move for
organized action on a national scale.8 The All India Motion Picture Congress (hereafter,
IMPC) very early on gained the patronage of the noted Congressman, S. Satyamurti, then
member of the Imperial Legislative Council. Satyamurti was made president-elect of IMPC
to make him represent the industry’s interests in the Legislative Council, particularly in light
of the uncertainties of the impending war.9 There were also hopes to impress on the colonial
authorities cinema’s importance as a ‘national industry’, which would then make it eligible
for state finances and subsidies. Debashree Mukherjee suggests that the hosting of film
premieres, luncheons and tea parties for colonial administrators by various industry notables
was also “designed as displays of a neat and tidy home... [conforming] to colonial standards
of scientific hygiene and orderliness.”10 Such an aspiration of modernity had to be staged for
the ‘outsider’, since the industry had already acquired the disrepute of being a sink of black
money. Mukherjee’s suggestion takes on particular importance in light of the discourse on the
industry’s “health”, which would increasingly be leveraged in narratives of infrastructural
reform.
To boost its engagement with the public and gain political-cultural legitimacy, the IMPC held
a silver jubilee celebration of the Indian film industry with an elaborate exhibition and
7
“For Phalke, the imperative was to make the screen and the figures on the screen represent the spectator, i.e. o
be their representative in a cultural, but also, inevitably, political sense. Mythology was the easiest available
resource for this very elementary politics of representation, since its familiar heroic and divine figures not only
occupied the screen, but also served as alternative, albeit surrogate, figures of power and authority.” Ibid, 124.
8
“Jubilee of the Indian Motion Picture,” TOI, May 5, 1939, A1.
9
The IMPC might have been held on the eve of an impending War precisely to encourage protectionist
measures for the film industry, whose financiers still had memories of the curtailments brought about by the
First World War. See Mukherjee, Bombay Modern, 112.
10
Ibid, 94.
8
national-level Congress held at the Churchgate Reclamation in Bombay.11 The spectacularly
planned exhibition12 was flanked on one side with an amusement park (“with some novel
features of diversion, varied from day to day”) and a tea garden, thereby situating cinema
within a range of respectable urban leisures and entertainments.13
There were also “history stalls” displaying film equipment of yore – aimed at instilling in the
public a sense of technological wonder and affective engagement with the cinema apparatus –
and live demonstrations of film shooting at certain hours. It is interesting to note that 1913,
the year of Phalke’s Raja Harishchandra, was named as the originary moment of the Indian
film industry. The choice of a mythological with pronounced swadeshi aspirations fitted well
with the nationalist projection of a grand mythical past which could be claimed as a tradition
connecting up to the present negotiation of modernity. As Madhava Prasad argues, for Phalke
it was the screen which was site of engagement, the space that had to be occupied by
indigenous characters, stories and values. The “history stalls” of the Exhibition, by shifting
focus from the screen back onto the recording/projecting apparatus, interestingly harked back
to an older moment of exhibition (a ‘cinema of attractions’)14 when the object of wonder to
the film public had been the cinematograph machine itself. The reformist impetus however
dominated.15 Importantly, one of the decisions the IMPC executive committee took was to
approach educationists in the hope that film would be adopted for more edifying purposes,
thereby alleviating to an extent the persistent fear of ‘corruption of ideals’ of young urbane
students – for long one of the steadiest patrons of the cinema.16 At the distributors’
11
“An Attractive Exhibition Site,” TOI, May 5, 1939, A6.
The architects Sykes, Patker and Divecha were contracted to design the exhibition grounds, which were
broken up into a neat system of gridded stalls and ‘streets’, “blazed with light and colour”. Stalls were rented out
to various major film companies, eminent distributors as well as equipment manufacturers like Fazalbhoy,
Eastern Electric Engineering Co., Agfa, Kodak, R.C.A. Photophone etc. See “Jubilee of the Indian Motion
Picture,” TOI, May 5, 1939, A1 and “Rapid Progress of India’s Film Industry,” TOI, April 29, 1939, 15.
13
There is a tremendous amount of Euro-American literature situating cinema, especially early cinema, within
the new institutions of leisure and consumption brought about by rapid urbanization and modernization of life in
western capitalist societies towards the end of the nineteenth century and the beginning of the twentieth. For a
typical example, see Leo Charney and Vanessa R. Schwartz, eds., Cinema and the Invention of Modern Life
(Los Angeles: University of California Press, 1995).
14
Tom Gunning, “The Cinema of Attraction[s]: Early Film, Its Spectator and the Avant-Garde,” in The Cinema
of Attractions Reloaded (Amsterdam: Amsterdam University Press, 2006), ed. Wanda Strauven, 381-388.
15
Chandulal Shah, chairman of the reception committee, remarked, “Unfortunately, films had, as far, been used
in the country only as a means of entertainment. Their educative value had been sadly neglected.” See “Rapid
Progress of India’s Film Industry,” TOI, April 29, 1939, 15.
16
Madhava Prasad lists of a series of resolutions taken at the First Session of the Indian Motion Picture
Congress which were informed by nationalist anxieties of representation and an anti-bazaar rhetoric: formal
protests against orientalist propaganda in films such as India Speaks, Wee Willie Winkie, Lives of a Bengal
Lancer, The Drum and Gunga Din; critiques of the production of crime films; even proposals for the slow
elimination of regional language film production in the country in favour of Hindustani-driven national cinema.
See Prasad, “The State in/of Cinema”, 125.
12
9
conference, a resolution asked that exhibitors “discontinue the practice of showing stage
dances and other stage attractions with feature pictures as such a practice was ruinous to the
general interests of the trade.”17 Dance was in particular the target of bourgeois criticism:
associated in the Hindu cultural imagination of the reformists with Islamicate courtesan
cultures of bodily pleasures and eroticism.18 The prohibition might also be construed as an
attempt to achieve for the spectator a unity of experience derived solely from the filmic text;
as a move away from the ‘pre-modern’ variety format of early cinema.
The Film Enquiry Committee and its discontents
With the transfer of power accomplished in 1947, it was therefore natural for the various
representatives of the Bombay film industry to assume that the new state would finally give it
the formal recognition and necessary infrastructural and credit support which it had so long
lobbied for. The industry, faced with an unprecedented infrastructural crisis accelerated by
the War, naturally hoped that the state would now hear its case, and made several deputations
to that effect. The state, for its own part, had woken up to the importance of mass-media in its
nation-building project and the Ministry of Information and Broadcasting therefore quickly
decided to institute a comprehensive enquiry into the state of the film industry in August
1949 under the chairmanship of S.K. Patil, the Governor of Bombay. The Film Enquiry
Committee Report (hereafter, in this chapter, called ‘the [FEC] Report’) in 1951 was the most
comprehensive review of the film industry since the Indian Cinematograph Committee
Report (hereafter, ‘ICC Report’) of 1928. The Report’s clearly identified the problems
besetting the industry; its recommendations included a systematic overhaul through heavy
state intervention into film production and financing, the training of film workers and the
regularization of film-related laws throughout the Union.19 The Committee’s attention to
detail, fairness of representation and balancing of viewpoints was in the best tradition of a
publicly deliberative democracy; its ethos that of a militant bureaucracy intent on getting
things done. Yet the Report barely succeeded in making the systemic difference to the film
industry it had hoped to, and even though some of its recommended institutions were later
founded after years of bureaucratic red tape and prolonged negotiations, the effects they
17
“Bank to Finance Film Industry,” TOI, May 4, 1939, 13.
Kaushik Bhaumik, “Creating a Cinema for Nation and Tradition,” in The Emergence of the Bombay Film
Industry, 1913-1936, 149-195.
19
It comes to us as no surprise, of course, that the two industry representatives within the Film Enquiry
Committee were V. Shantaram and B. N. Sircar, both figures associated with a reformist social-realism.
18
10
generated were far from their originally projected purposes. It might be worthwhile to track,
in this context, the possible reasons for this failure.
For one, there is the question of address and representation. Whose reform efforts did the
Committee recognize through its constitution? Who did it speak to when it tried to enquire
into the state of the industry? A particular crisis of representation is manifest in the very
opening pages of the Report – when certain industry associations questioned the competence
of the Committee in judging the industry particularly due to the absence of financial or
technical experts sitting on it, rendering it possibly incapacitate in economic or technical
matters. However these complaints were quickly contained by ‘leaders of the industry’ who
reposed faith on the Chairman. These moments of disarray throw up an often-ignored fact in
critical literature on Indian cinema: that its labour-intensive industry, often drawing on preexisting popular, ‘low’ cultural forms for its material and address, had to constantly negotiate
a class divide between the discourse of its ideologues and the bazaar energies of its labour
force.20 The reticence of this labour force to undertake a reform project based on paper-based
bureaucratic regimes is indicated by their pronounced lack of interest in writing responses to
the Committee’s detailed questionnaires.21 The Report makes note of this lack, but it then
asserts that since several industry associations have replied and since these associations
themselves represent the collective interests of its members, the Committee considers this a
sufficiently representative view of the industry as a whole.
On the other hand, only ten of the 1500 Central and state legislators to whom the
questionnaires were sent replied – which perhaps holds some clue to the actual investment of
the ruling political class in cinema and its reform. Ultimately, both the colonial and postcolonial state looked upon popular cinema as something excessive, with a ‘corrupting’
potential and difficult to keep under control, unreliable in its tendency to shape-shift and
therefore inherently unsuitable for any planned programme of developmentalism. Inspite of
the embourgeoisement of popular cinema through the 30s and 40s and the many links the
industry forged with political elites, one senses that the state’s attitudes towards it remained
20
This is not to argue that there was no alliance between them. In the 30s, we might have schematically aligned
the ideologues coming from the educated middle-classes with a literary realism, the labour force with the action
genres. As already argued, the social film which came into being into the 40s managed to contain these variant
energies in a negotiated form. Even within the industry, a certain coalitional form persisted. However this was
often liable to break down, as happened in the late 60s, when a new configuration between the bazaar and
capital emerged. See Chapter 3.
21
Noting the inadequate number of written responses to the questionnaire issued to the public, Patil decided that
the Committee should collect oral evidence by touring the country’s main production-exhibition centers. See
“"Opinion Surveys" On Film Industry: Inquiry Body's Move,” TOI, February 6, 1950. 3.
11
much the same – to be content to censor, discipline and tax it from outside, unwilling to
engage positively.22
Bombay cinema after the War
While the industry had for a long time faced complaints of being unaccountable due to the
lack of reliable statistics,23 the collapse of the studio system during the War and the
subsequent entry of small-time trader-adventurers into the film industry as producers and
financiers had made the situation nearly uncontrollable.24 The War had hugely increased the
social base of cinema through its massive employment of youngsters in the army and
industry, especially of the lower middle and working classes.25 These new inductees into a
leisure economy gave fillip to a massive expansion of the exhibition sector.26 The War
economy had temporarily necessitated a strict rationing of raw film stock and licensing of
firms, thereby drastically reducing the number of films produced in 1944 and 1945.27 As a
result of the enforced shortage and the growth of the cinema habit, returns per film had turned
exceedingly good. With the abolition of rationing controls in 1946, production activity
suddenly burst forth to cash in on the high demand.28 The number of producers had
exponentially shot up since the beginning of the war, sensing a boom market.29 This intensive
fragmentation of the production sector obviously inflated the cost-per-film; most of them
22
Prasad notes that the continuity between the colonial and indigenous elites extended in their Censorship
attitudes towards the private. While the British had every reason to be anxiety to protect the private space of the
white woman from the native’s gaze, the Indian bourgeoisie heavily resisted the breaking down of traditional
patriarchal hierarchies of inside/outside under the pressures of modernization by effectively prohibiting the kiss.
Prasad, “The State in/of Cinema,” 127.
23
For a list of complaints about the lack of reliable data on the film industry, from the ICC Report down to the
FEC Report, see Nitin Govil, “Size Matters”, BioScope 1(2) (2010), 108.
24
Debashree Mukherjee surmises that this influx of speculative capital in the industry resulted in part due to the
War-time curbs on speculation in the cotton market, which traditionally invited such high-stakes ‘gambling’.
See Mukherjee, Bombay Modern, 119-123. The actor V. Nagaiah would also mention in an opinion piece the
presence of “speculators, cotton merchants, hardware dealers” in the industry. See “V. Nagiah Suggests SemiNationalisation of Industry,” Screen Vol. 1 No. 4, October 12, 1951, 5.
25
Entertainment tax had in fact been waived for armymen in the Bombay presidency early 1944, ostensibly as
an added incentive to retain and entertain soldiers during the war. See “Entertainment Tax for Services:
Concessions Granted,” TOI, January 19, 1944, 6.
26
In fact, exhibition equipment worth some 40 lakh rupees was imported inspite of wartime difficulties. See
FEC Report, 12.
27
To meet the demand for raw stock, a black market had sprung up. The colonial government intervened
through instituting a system of licensing; only licensed firms could buy raw supplies. The number of completed
films dropped to 126 in 1944 and 99 in 1945. See FEC Report, 63-64.
28
Within 3 months of decontrol, there were 100 new producers. See FEC Report, 13.
29
The figures rose from 102 producers making 171 films in 1940, to 151 producers making 200 films in 1946,
up to 211 producers making 264 films in 1948. See FEC Report, 64.
12
failed miserably in the business and quickly left. Only 25 producers continued in the industry
from 1946 to 1948.30
Meanwhile, a new rationing of building materials – especially of cement, steel and bricks –
had come up in the post-war years, exacerbated further by the post-Partition need to building
refugee settlements. The government totally stopped the construction of all ‘elaborate and
luxurious constructions’, which obviously also included film theatres.31 Even the licensing of
theatres which had planned to convert existing buildings into cinemas using materials not in
scarcity became de facto halted. The Partition also led to a substantial part of the market and
talent of the erstwhile undivided ‘national film industry’ being lost. The situation in the years
leading up to the Film Enquiry Committee investigation beginning in 1949 was therefore a
seemingly hopeless mess.
There were too many films being made for a limited exhibition sector, often by rookie
producers with no experience, quite often with full exploitation rights being sold to the
distributor-financier (typically a member of the traditional business classes/castes) under
duress conditions in lieu of cash advances (lent at usurious rates of interest) to cover overbudget expenses. The distributor assumed importance because he could guarantee that a film
would be exhibited under the circumstances. Adding to the woes of the rookie producer was
the fact that very few owned production facilities or engaged in more than one production at a
time – with the result that overhead costs were not divided. Films quite often shot beyond
schedules (and budgets) because the crew had to be assembled anew for each production.
There was additionally a high tendency within the post-War talent-labour market for
economic-social mobility: not only did stars move from production company to company, but
critics, technicians, directors all made a gamble for the high stakes.32 The mobility of stars
across not only companies but types of films ensured that these types could not become
solidified into genres (in the Hollywood sense), could not be identified with particular star
personas.33 Moreover, the ritualistic mode of reproduction of the same meant that not much
thought was given to the economic basis of genre – which is dependent on a steady inventory
of working capital, locations, and skill sets which can be re-used across several productions.
The runaway success of a particular type of film would trigger a small cycle of ‘formula
30
See FEC Report, 64-65.
FEC Report, 27.
32
FEC Report, 13-14.
33
FEC Report, 70.
31
13
films’, which was sustained only till the public got tired.34 One must note, however, the
mutually reinforcing nature of the economic arrangement: when enquired by the Committee
why a mercenary attitude prevailed amongst the artistes, an actress replied that they had no
option considering that most production companies left the industry within a year or so.35
A necessary correlative of this ‘heterogeneous form of manufacture’ (Madhava Prasad’s
formulation)36 came to be the primacy in the production process given to the star’s body. The
economic fallout of this model was, obviously, the gross inflation of star salaries: a large part
of which came to be paid tax-free in black money. The new ‘independents’ therefore vied
with each other to secure stars for their productions as the only guarantee of box office
success, often coaxed to do so by the distributor-financier who advanced the productionmoney and likely made additional suggestions on the ‘story’ and the singers.37
The obsession throughout the 30s in the developing nationalist-bourgeois discourse on
cinema had been on stars whose bodies could be idealized and emulated – whose physique
could be the repository of virtue and valour.38 A resolution passed at the Cine Artistes’
Conference at the IMPC recommended that producers add a clause in contracts that stars
should maintain themselves in the fittest condition with respect to their roles.39 It is this
ascribing of sacred value in the star’s fit body – through not only critical writing, but the
growing institution of the publicity spread – that enabled the self-valorization of the star in
the production process, replacing the premium paid on the ‘story’/script as blueprint. The
Report in fact dwelled substantially on the question of literary adaptations in cinema, which
was often recommended as the principal cultural solution towards a ‘better cinema’ in the
bourgeois discourse. There were mutual recriminations as regards this. Authors alleged that
producers did not appreciate their talent very often, while producers in turn complained that
authors were unwilling to accept changes made to their stories in the screenplay. Quite often,
literary property was not bought because, as the Report notes, producers simply assumed that
the public would know a good story beforehand.40 It is more probable that the ‘independent’
producer did not have enough of his budget left after paying exorbitant star salaries. The
34
FEC Report, 71-72.
FEC Report, 71.
36
Prasad, “The Economics of Ideology: Popular Film Form and Mode of Production,” in Ideology of the Hindi
Film: A Historical Construction (New Delhi: Oxford University Press, 2000 Paperback edition [1998]), 29-51.
37
FEC Report, 116-117.
38
For a discussion on the disciplining of star bodies in 30s Indian cinema, see Kaushik Bhaumik, “Creating a
Cinema for Nation and Tradition,” in The Emergence of the Bombay Film Industry, 1913-1936, 149-195.
39
Y.A. Fazalbhoy, The Indian Film: A Review (Bombay: Bombay Radio Press, 1939), 44.
40
FEC Report, 68
35
14
situation, in any case, was that the industry had become unprofitable for the independent
producer, even though most distributors and exhibitors were likely doing well enough to
survive in the market.41
The project of infrastructural reform: some conjectures on its failure
A pertinent question in this context might be why, inspite of all symptoms calling for a need
to internally re-organize and centralize its activities, the industry could not do so. After all, it
is not that such a will was entirely lacking. The IMPC had already in 1939 proposed the
founding of a Cine Finance Corporation and a central information and statistics bureau
(statistics being crucial to the desired rationalization of the industry) at the Film Distributors’
Conference.42 The Cine-Technicians Conference had passed a resolution to construct a
central laboratory to take care of all release print work in a bid to maintain uniformity and
standardization, which could not be achieved through individual studio laboratories. There
were similar resolutions to enforce standards on theatre projection and maintenance through a
central supervisory board, and on the fixing of standard salaries and employee benefits for
cine-workers.43 Of course, the War frustrated whatever momentum these reform efforts might
have gained from the State on whose support it crucially depended, which had no interest in
the cinema beyond regulating the black market in raw stock. This was obviously not the first
time that a chance for thoroughgoing change had been missed because of mere contingency.
The FEC Report noted that the ICC Report’s recommendations had been jettisoned either
because there were ‘important constitutional changes in the offing’ or because ‘the world was
passing through a severe financial crisis’ (the Great Depression) at that point – thereby
thwarting plans for financial assistance to the industry. Such a missed encounter, as we shall
see, would continue to characterize nearly every state intervention into cinema: always
already arriving late, if at all.
41
FEC Report, 16.
The Cine Finance and Banking Corporation of India was a limited company with investments from highranking businessmen, which was supposed to “co-ordinate and balanc[e] the various activities of the industry
through the control of finance.” It had planned for seven subsidiary companies working in different sectors of
the film industry (production, servicing, distribution, publicity, training, insurance etc.) and an authorized capital
of Rs. 1 crore. Before the proposals given for a Film Council and Film Finance Corporation, these were the most
comprehensive efforts of centralization of planning and finance, undertaken from within the industry. As to its
subsequent fate in the turmoil of the war, little could be found. See “Help to Indian Industry: New Financing and
Controlling Body,” TOI, Jan 7, 1939, 14 and “Bank to Finance Film Industry,” TOI, May 4, 1939, 13. Also see
the abridged prospectus of the Cine Finance Corporation, published in TOI, March 4, 1939, 8.
43
“Cine-technicians in Conference,” TOI, May 5, 1939, 12.
42
15
But this does not, of course, help us account (‘from within’) for the inability of the new postindependence state to develop the film industry. One possible clue is provided by the state’s
attitude towards development as such – while Nehruvian socialism was committed to
industrialization through a planning economy, it did not, like Communist states, presuppose
an abolition of private property, rather opting for a plan of capitalist accumulation and
redistribution. This was a matter of much significance to a Western capitalist world gearing
up for the Cold War.44 While the Planning Commission sought to reshape domestic
industrialization heavily by dictating investment patterns to private firms and providing the
necessary subsidies and credit support, their plans for the former set of interventionist
measures were repeatedly thwarted by a range of factors both internal and external to the
state. Among the major internal factors were (i.) a lack of cohesiveness within the state and
(ii.) a bureaucracy which could not adapt to the changed conditions, showing an inability to
extract performance out of the business class.45
As Madhava Prasad notes, the Nehruvian state was a coalition in two senses: both a
compromise-formation between divergent political tendencies and smaller political factions
(left and right), and a class coalition between a former zamindari aristocracy, the urban
bourgeoisie and the working classes.46 It so happened that the state was either unwilling or
unable to heavily intervene without upsetting the upper class-castes in the party which gave it
crucial coalitional support and patronage. The bureaucracy meanwhile lost the reformist
impetus given the lack of political will in the legislature. Excessively dependent on the
medium of writing for their day-to-day work, it had expended its ability to ‘get things done’
in the depersonalizing of inter-action brought about by the drive to merely stack information
in files. Moreover, given a slow moving system of incentives, the bureaucracy found itself
amenable to a ritualistic reproduction of the same instead of a reformist leap into the new.
Among the chief external factors was the state’s adoption of an import-substitution model of
industrialization (as opposed to an export-led model), which effectively sealed off the
domestic industries from external competition and disincentivized co-operation with the
state’s reform programme. This is evidently the case for the Indian film industry, which had
managed to relegate imported (mainly Hollywood) films to only a marginal economic role
44
The USA was, for example, instrumental in helping the Indian economy through instruments like the Delhi
Masterplan, funded by the Ford Foundation. In the 60s, it provided grants during its food shortages.
45
I take this analysis of state-capital relations from Vivek Chibber, “Late Development and State-Building” in
Locked in Place: State-Building And Late Industrialization In India (Princeton: Princeton University Press,
2003), 13-48.
46
Prasad, “The Moment of Disaggregation,” in Ideology of the Hindi Film, 117-137.
16
since the era of the talkies. While Hollywood (and international art cinema) coming in
through the theatrical and festival circuits had a major role to play in Indian cinema’s
negotiation with an ‘international’/’world cinema’ aesthetic and heavily influenced its
fashioning – and while it even occasionally served as the role model for the industry’s selforganization – India’s ‘national cinema’ grew well insulated from global economic
competition. The rentier class of middlemen distributor-financiers – perhaps given their
historical habits of absolute surplus extraction from a zamindari economy characterized by
intensive subinfeudation – continued to reproduce the same relations of production as long as
it could get the usual profits.47 Whenever the distributor-financier felt that directly producing
a film would fetch a greater profit, he would step into the role. The producers’ body IMPPA
was therefore split between a very small group of stable producers with their own studio
facilities and regular avenues of finances, a vast number of independents as well as those
distributors-financiers who had turned producers themselves. When a 1948 draft scheme for
“voluntary control of production” was tabled at an IMPPA meeting, it did not meet with
much support. The IMPPA, the Report claimed, could exert only “moral” control over its
members.
The industry – an aggregation of social actors cutting across class-caste lines, working
through logics of production which depended on ‘getting things done’ only through a
steadfast, if often wasteful, informality – could however come together unanimously when
threatened by too drastic an incursion into its ‘domestic’ affairs.48 This was especially true
whenever there was an increase of entertainment tax, as when the Central Provinces
government increased the tax share on ticket sales to half of the price from one-third.49 The
entertainment tax issue has in fact remained a rallying point for the industry throughout its
long negotiation with the state. The unusually high percentage taxed on box office collections
obviously indicates the state’s skeptical attitude towards the medium. But it also allows us to
read the insistent bourgeois rhetoric of the social-educational use of cinema, repeatedly
addressed in public conferences having bureaucratic or state representation, in a new light.
47
In agrarian economic history, subinfeudation refers to the extensive rent-exploitation of land based on
occupancy rights. Typically, between the actual tiller of the land and the landowner many levels of middlemen
proliferate, subletting the land by breaking it up into smaller and smaller fragments. While the productivity of
the land suffers, the surplus-extraction multiplies. https://en.wikipedia.org/wiki/Subinfeudation , accessed May
7, 2017.
48
“An air of secrecy or mystery surrounds the script and often not even the producer is sure of the financial side
of the enterprise. Everything seems elastic; the story is not final nor the shooting schedule. There is perennial
room for improvement and plagiarism.” See FEC Report, 89.
49
“India-wide ‘Token Strike’ by Cinema Houses,” TOI, July 1, 1949, 11.
17
What the rhetoric attempts is to subtly negate the equation of cinema with entertainment
proper, eroding the discursive ground for the levying of such high taxes. The claim to socialeducational value therefore does not just function as an aspiration towards a ‘healthier
cinema’, does not merely register a discursive tussle on the status of cinema in a nation
aspiring for global respectability, it more pragmatically points to a real economic necessity in
the industry. This connection between lofty respectability and tax waivers is evident
wherever governments have been known to ‘bless’ the occasional film which it judges to
have some highly ethical or patriotic purpose.
One incidentally registers the conjunction of the discursive and the economic in the very first
paragraph on entertainment tax in the FEC Report. The Committee notes a semantic quibble
arising from a queer choice of words in the Seventh Schedule to the Indian Constitution
(conferring on states the right to tax entertainments), which lists “cinema” separately from
“entertainments and amusements” (instead of “other entertainments and amusements”). This
leads the Committee to wonder if cinema should not be included within the purview of
“entertainments and amusements” (an interpretation which would exempt it from taxing), but
it then realizes that such a view of course runs counter to both common sense and existing
practice. The discursive split between “cinema” and “entertainment” would be ideal for the
industry from an economic angle. However, the Report dashes any such hopes: it opines with
some finality that Indian cinema should strive for ‘responsible entertainment’ and thus reinscribes it to a taxing future. It should interest us that, much later, the information &
broadcasting ministers in Indira Gandhi’s cabinet would leverage the industry’s demands for
reduction in entertainment tax with a demand that they pay something in ‘social tax’
instead.50 However, since the state could not ultimately trust the fickle industry to supply the
public with its required educational diet, it instituted the rule of showing “approved films”
(usually shorts and newsreels made by the Films Division) before the feature: the masala film
was preceded by a suitably ‘digestive’ supplement.51 Exhibitors had to pay a flat rental for
these “approved films”; this rental came to be seen as another form of taxation by the
industry. They complained that since they complied with the demand for compulsory
showing, the additional taxation was uncalled for.
50
Filmfare, 4 July, 1969, 29. Quoted in M. Madhava Prasad, Ideology of the Hindi Film, 121.
This practice was in fact borrowed from the war-time need to show propaganda and recruitment films,
suggesting in a sense a continuity of the military into civil life. See Anuja Jain, “The Curious Case of the Films
Division: Some Annotations on the Beginnings of Indian Documentary Cinema in Postindependence India,
1940s–1960s,” The Velvet Light Trap No. 17 (2013): 16-17.
51
18
The excessive tax burden on cinema ensured that evasion was a common practice wherever a
loophole could be found. The Report notes that wherever tax was levied on declared box
office collections, there was widespread falsification of figures. Since the distributor’s share
of the box office takings was often drawn from the declared figures to the tax authorities,
many distributors complained to the Committee of incurring losses – even asking for , as in
the case of Bombay, inspection of theatres by tax agents. The question of official data brings
us, incidentally, to a methodological quandary in researching Indian cinema; a problem, as I
shall show, effects the question of its reform too. A running theme throughout the Report is
that the task of aggregating statistics and information on the film industry is a near impossible
job given the lack of centralization and co-ordination. One finds at most that there are some
reliable figures available with state agencies, but the bulk of statistics (especially related to
finance) has to be in any case pieced together from disparate sources like trade journals,
industry reviews (Y.A. Fazalbhoy, Panna Shah, etc.), licensing and tax authorities, then it has
to be adjusted with some speculation on the variation between the declared and the actual
(one knows that a lot of black money goes around, sometimes shown in the books under
“padded” account heads). Additionally, the fact that the typical financier invests across
several trades complicates matters further. So while it is generally known that the Indian film
industry is one of the biggest in the world, it is difficult to exactly pin down its contours,
make sense of how large or intensive it actually is. Nitin Govil has suggested that what the
‘film industry’ aggregates under its singular sign, in its accumulation of statistics, is in fact a
series of interconnected but disparate set of practices of knowledge, action and creation:
numbers perform a certain game of ‘visibility and disappearance’ (visibility in its claim to
global significance as one of the biggest media industries, disappearance of the unaccounted
money into some other head).52 The question of reform of the industry is therefore inherently
complicated: one does not know the scale at which this project must be launched, exactly
what set of practices must be brought into the fold of the state and regulated.
The recommendations of the Patil Committee Report
One senses this hesitation in the Report’s proposals on the course of reformist action to be
taken by the state. Following the model of UK’s Film Finance Corporation, it recommended
that an FFC be similarly set up in India. But it did so after considerably deliberating on the
economic feasibility of such an institution. Since the crises had been caused by factors
52
Govil, “Size Matters.” Also see Nitin Govil, “Recognizing "Industry"”, Cinema Journal 52, No. 3, (Spring
2013), 172-176.
19
extrinsic to the state, the Report reasoned – confirming the state’s deeply felt externality to
cinema – it would be criminal to add extra burden to the public exchequer by initiating a
project bound to lose money under extant conditions. But later when the Committee does
agree in principle to the FFC demand, it scaled down. In fact, the consistent advice given to
the industry throughout the report was a series of scaling down decisions: restrict production
to the market demand (so that films do not have to lie around, waiting to be distributed),
reduce the cost of each production through serial manufacture and efficient allocation of
resources (so that it is easier to cater to specific niche tastes like the demand emanating from
film societies for an art cinema), combine the fixed assets of several production facilities into
fewer but better equipped companies (centralization, instead of profligate dispersal).
However this task for ensuring a scaling down seemed to be itself too big for the state to
undertake. The Report realized that the reform project could only be mounted by a strong
intervention by the FFC on the whole of the industry, yet fearing too violent a pushback from
its established elites and, ultimately, a reticence of the state in backing a field it always
looked upon with suspicion, it retreated.53 The Report instead recommended selective
intervention for the FFC: fund only a limited number of films with good credentials.54
Crucially, the distribution sector which effectively determined the ‘backwardness’ of the
industry was left out of the purview of the FFC.55 The Report foresaw a lack of funds and a
probability of higher risks if the FFC were to handle both production and distribution.56 The
very split between the production and exhibition ends of the industry – too few theatres to
handle the total number of films produced, no guarantee that a film starting production will
be exhibited – which was the cause of its woes was thereby maintained (it would take a long
time for the prohibition on building cinemas to be relaxed). The relations of subservience of
production to distribution-financing were similarly kept unchallenged: effectively limiting the
FFC project to a very small scale.57 While the Report noted more than once the profitability
of firms producing films on a continuous basis, investing the profits of one venture into
53
FEC Report, 109.
B.K. Karanjia noted that under him, the FFC policy looked for young filmmakers who would not get money
from commercial sources. Literary adaptations would be encouraged, as would be low-budget films in black and
white. See the interview conducted by Sushama Shelley, ‘No Black Money!’, TOI, Dec 17, 1988, p. A2.
55
“It would always be open to the Corporation to float a Distributing Concern to ensure that producers financed
by it are not exploited by distributors, but we feel that the less the proposed Corporation disturbs the normal
trade channels, the better.” See FEC Report, 104.
56
FEC Report, 106-109.
57
The Committee naively assumes that once funding at low interest rates for small films is made available, the
distributor-financier’s dominance will wither away. See FEC Report, 103.
54
20
another, it had no suggestion for ensuring how such a model may be made inculcated and
made practicable for the whole industry.
Curiously, after essentially capitulating to this idea of a (partial) reform, the final
recommendations of the Report made one last brave attempt to imagine a thoroughgoing
alternative: it asked for the constitution of a Film Council of India (hereafter, FCI) to act as
the industry’s “friend, philosopher and guide”.58 An 18-member body was proposed –
consisting of representatives from all sectors of the industry, along with a high judicial
authority as chairman, and nominated candidates from the states having major film industries
– as well as additional specialist advisory panels, wherever envisaged. The FCI was imagined
to be the panacea for the industry’s multiple ills: an all-encompassing body with statutory and
regulatory powers, in due time, to be integrated with the proposed Production Code
Administration (to pre-censor scripts and films along Hollywood lines) and the Board of
Censors. Among its prescribed powers were the ability to control volume of production,
mediate disputes between sections of the industry, judge the eligibility of producers, even
under certain circumstances, institute a system of licensing of firms similar to the War-years.
Naturally, as in the case of entertainment tax hikes, the fragmented industry found the will to
fight back. But this is an episode which will have to be dealt with in the following chapters.
58
A very useful summary of the Report’s recommendations can be found in “State “Guide” to Industry,” Screen
Vol. 1 No. 4, October 12, 1951, 1.
21
NEGOTIATING INFRASTRUCTURAL CRISIS INSIDE AND
OUT: THE BOMBAY FILM INDUSTRY IN THE 1950s
The Post Film Enquiry Scenario
“It is not realised that the majority of film producers lose money in their productions.
The number of producers of unsuccessful pictures is legion. Their financial mortality
is unknown, because dead pictures, like dead men, tell no tales.”
– S.S. Vasan, President, Film Federation of India, 19551
The years immediately following the publication of the Film Enquiry Committee Report were
again witness to an acute crisis within the industry. As already noted, the post-War years had
given rise to a volatile situation where production came to be centred entirely around the star
system, with competitive bidding amongst rookie producers, films being made on advances
from distributor-financiers (with rights being divided between the distributor and producer in
various degrees). This arrangement worked for some time: while “infant mortality” among
producers was too high, films were making enough money for the financiers to sustain the
existing form of production. Even when money was lost, the chance of making extravagant
profits continued to invite speculators into film financing. However, in late 1951, the Bombay
film industry was witnessing a marked slump. Ninety-five percent of its films were flopping
and the production sector was losing as least two crores of its five crore rupee outlay every
year.2 The star-system was overstrained and underperforming. Some of the top stars could
only give 2 shooting days per month to a production.3 At one point Nargis was engaged in 18
films simultaneously; she completed some 50 films within 5 years of joining the industry!
Finance, intimately linked to the speculation in the cotton and gold bullion markets,4 came at
the time under tremendous pressure.5 The crash in money markets, particularly the bust in the
1
“Film Seminar in Delhi: Solving Problems of Film Industry,” Times of India (TOI), March 1, 1955, 9.
See Sohrab Modi, “The Future Belongs To Colour,” Filmfare Vol. 1 No. 11, July 25, 1952, 10 and J.P. Tiwari,
“Plight of the Indian Film Maker,” Filmfare Vol. 01 No. 08, June 13, 1952, 9.
3
See K.M. Modi, “The Indian Film Industry,” Journal of the Royal Society of Arts, Vol. 99 No. 4857 (5th
October, 1951): 869.
4
The cotton and bullion trades were themselves intimately linked. During and after the American civil war,
when Bombay became one of the chief exporters of cotton to Britain, cotton was paid for in bullion. Some of the
bullion money was further pumped into construction and the Back Bay reclamation. Rajnarayan Chandavarkar,
The Origins of Industrial Capitalism in India: Business strategies and the working classes in Bombay, 19001940 (Cambridge: Cambridge University Press, 2002 Paperback Edition [1994]), 23.
2
22
Bombay Bullion Exchange, in the early 1950s had hit the industry hard, with many films
languishing in production and several film companies on the brink of liquidation.6 Production
volume in 1951 had dropped by around a third in a year.7 Further, by 1953, the gradually
looming closure of the Pakistan market, Hindi cinema’s most significant export circuit –
where local producers had managed to get protectionist measures passed in order to build a
national film industry – would further make the crisis acute.8 There were hopes that the state
would assist in tiding over the present crisis.
The publication of the Patil Committee Report therefore struck a chord.9 Unsurprisingly, it
generated a series of enthusiastic responses from many industry veterans who had previously
advocated for state intervention. But as the succeeding sections will make clear, the question
of infrastructural and aesthetic reform – tied together in statist discourse – would gradually
come to chart very different paths despite periodic attempts to connect these up through
policymaking. Fearing the nationalization of the industry, its three main sectors – production,
distribution and exhibition – would soon unify under the Film Federation of India and fight
back the project of state-intervention, while attempting to resolve infrastructural crisis from
within. In the succeeding sections, I shall chalk out the reasons cited by contemporaneous
film industry accounts (of the 1950s) as responsible for its woes, and outline the responses it
would take to mitigate them. Two tendencies emerge in answer. The introduction of colour
drives filmmaking on to even grander scales than before on one hand. The other tendency
tries to neutralize the primacy of the star by investing into modest middle-class dramas within
a social realist frame. The international film festival in 1952 is perhaps the singular event
making this transition possible. It introduces the neorealist encounter into Indian cinema. The
currents of that encounter shall notably give rise to the art cinemas of the 50s, which would
then carry over on to the state-sponsored New Cinema of the late 60s (of interest to us in the
third chapter, as the state moves on to a project of aesthetic intervention). Through the film
festival, I enter into the question of market expansion and go on to detail the ‘exhibition
5
The above cited J. P. Tiwari was President of Bombay Bullion Exchange, Chairman of Bombay Talkies as
well as proprietor of M. & T. Films and Studios Ltd. in 1952, and would preside over the IMPPA in 1956: in all
respects a representative figure of the nature of capital investment into the industry.
6
“The Fortnight in Films,” Filmfare Vol. 1 No. 3, April 4, 1952, 4.
7
“Western India Theatres Ltd.: Speech of the Chairman, Mr. K.M. Modi”, TOI, October 5, 1951, 7.
8
For details on the closure of the Pakistan market, see Editorial, “Hostile Friendship!,” filmindia Vol. 18 No.
02, February 1952, 3-7. Also see “Current Topics,” TOI, August 6, 1953, 6 and “The Fortnight in Films,”
Filmfare Vol. 01 No. 03, April 4, 1952, 4.
9
Chandulal Shah, President of the Film Federation of India (FFI) called in 1952 for a full implementation of the
FEC Report recommendations. See “Raising Standards of Film Production: Keskar’s Friendly Warning,” TOI,
July 8, 1952, 7.
23
racket’ gaining ground in the late 50s. This racket would become the site of the prolonged
crisis and disaggregation happening in the industry in the late 60s, which will be dealt with
by the third chapter. Lastly, I chalk the fight given to the Film Council proposal by the Film
Federation towards the end.
The Star System and the Discourse of Health
The star-system naturally drew substantial ire. Conservative opinion recycled the moral
censure familiar to us from the 30s about the disreputability of (particularly female) stars,
their courtesan culture backgrounds, making it necessary to ‘clean up’ the industry and its
films.10 A discourse on health was much used in narratives of reform, implying not only
economic sickness but moral murk. The presence of “black marketers, profiteers and
racketeers” as financiers (what Kaushik Bhaumik names the bazaar mode of finance) was
further cited as a source of moral bankruptcy.11 Censorship was considered to be a failure in
regulating film content. Conservatives like B.V. Keskar,12 then Minister of Information &
Broadcasting felt that censorship was still too lenient, letting too much lewdness pass without
consequence.
13
Certification as ‘adult viewing only’, a legislator noted, seemed to
paradoxically add to the raciness of a film and had no dissuading effect. Conservatives
therefore pushed for an implementation of the Production Code Administration (as was
recommended by the Patil Committee) to pre-censor scripts, not so much to ensure
economizing (which was the Committee’s purpose) as to control film content from the very
beginning. Health, or its apparent lack, was therefore the third term mediating the question of
reform and modernization, along with the discursive opposition between ‘entertainment’ and
‘education’ already-noted in the first chapter. According to the vacillating needs of the
moment, health was either proposed as the goal of the reform project or held as the qualifying
pre-condition for any State involvement in funding or subsidizing cinema.
10
The ‘method actor’ V. Nagaiah, most famous for his roles in devotionals suggested, “I feel that many who
enter this industry do not have clean records.” Nagaiah recommended a ‘semi-nationalization’ of the industry
with half the budget supplied by the State, in exchange for pre-approval of stories, artistes and directors. See “V.
Nagaiah Suggests Semi-Nationalisation Of Indian Industry,” Screen Vol. 01 No. 04, October 12, 1951, 5.
11
“Indian Films Have Bad Effect On Youth,” TOI, April 29, 1953, 9.
12
Keskar became notorious for banning film songs in 1952 from All India Radio, ostensibly to promote
classical music. The subsequent capture of the market by Radio Ceylon would lead the government to launch
Vividh Bharati, an exclusively popular music channel.
13
Keskar suggested that the industry should take up pictures with religious themes and biopics of national
heroes to improve its self-image and palliate the ill-effects of its lewdness. See “New Censorship Rules: Film
Industry’s Plea to Govt.,” TOI, June 19, 1953, 3.
24
But, conservative opprobrium aside, it was widely felt within industry circles that the starsystem was responsible for its woes. Even an ‘outsider’ like Frank Capra had added his voice
to this fray, triggering embarrassment within the industry about its global image. 14 The
profligate nature of the industry seemed to crystallize, in these opinions, in the stark
unprofessionalism of stars. The veteran director-producer A.R. Kardar blamed star tantrums
and whims – their habitual lateness in reporting for work, keeping crews waiting, their lack of
preparation for roles, infrequent communication with producers, the propensity to take
suddenly planned long vacations in faraway places – for throwing production schedules and
budgets haywire. 15 Frequently, such behaviour was a bargain for extra fees. Kardar
maintained that the indiscipline of stars was chiefly responsible for the slipshod quality of
films: producers had to manage the extra costs incurred by siphoning funds off other heads.
The focus shifted from making a ‘good film’ to finishing it anyhow. Kardar made an appeal
that stars should sign for no more than two films at a time, and guarantee at least twelve shifts
to each producer in advance – but this obviously went unheeded, given that the conditions of
production did not change. In any case, stars themselves cited the lack of a steady contractbased income due to the collapse of the old studio system as the reason for signing up on as
many as six films at a time on an average.
In addition to the extravagance of star salaries – the focus of much criticism for draining
meagre finances – it was pointed out how stars bargained for the appointment of their pet
assistants, crew members, and junior artistes in productions they had been signed for. It had
become commonplace for stars to force producers to sign up opposite leads with whom they
had existing professional (and sometimes, personal) relationships even when the lead pair had
in the recent past failed to deliver hits. Kinship ties and affective relationships dictated to a
large extent the functioning of the industry – freelancing personnel travelled from production
to production en bloc, following the star who patronized them. Kinship partly explains the
industry’s conditions of reproducibility, the transfer and regeneration of capital and labour
within it across the years. It might be one key to how the industry has always managed to pull
through despite a perpetually felt consensus about ‘hard times’.
14
15
Editorial, “What Price Stardom?.”Filmfare Vol. 1 No. 3, April 4, 1952.
“A.R. Kardar Assails Star System As Menace,” Screen Vol. 1 No. 31, April 18, 1952, 1.
25
Several methods to break the monopoly of the stars were broached. Open talent hunts to find
fresh faces were launched in popular film periodicals.16 Selected participants would be tested
in print with the public before being offered films. It was hoped that the influx of new stars
would resolve the crisis of available shooting dates, which inevitably derailed production
schedules, and reduce salaries overall. On a more formal footing, the Film Enquiry
Committee had recommended the setting up of a Casting Bureau to regularize employment of
actors and create a level playing field. The opening of a training institute was sought for both
by the Committee and sundry commentators like K. M. Modi, President of IMPPA in 1951,
to provide new acting (and technical) talent on a regular basis. 17 But even in 1957, the
problems of the star-system persisted as before. Star salaries had soared to as much as Rs. 3
lakhs (of a standard budget of 10-11 lakhs) and a spate of films become locked in production,
totalling to about a crore in dormant capital.18 Filmfare carried an appeal by four important
producer-directors looking for new actors, and shortly thereafter sponsored an all-India talent
hunt contest launched by Bimal Roy and Guru Dutt.19
In the event of a failure to restructure the mainstream, Kardar had pointed to an emerging
alternative: a new breed of star-less films with more investment in story values which had
proven successful, giving a clue to the direction that could be taken by enterprising
producers. This path would be taken up by the emergent realist cinema tendency first, and by
the New Cinema much later.
Experiments with Colour
Colour films were experimented with during the early 50s, hoping that a novelty would be a
crowdpuller. Part of the impetus must surely have been from the competition provided by
Hollywood films, which had already switched over to colour. Moreover, the acclaim received
by Renoir’s River abroad, which invited repeated exhortations on the painterliness of the
Indian landscape, triggered a series of colour experiments. Ambalal Patel – formerly one of
the proprietors of Sagar Film Company, a cinematographer and stills photographer who
dabbled with technological developments through the years – imported Gevacolor film stock
16
A.R. Kardar launched a talent hunt in 1952, whose finalists were published in Screen. Chand Usmani, Peace
Kanwal and Anita Guha came out of this contest and themselves became stars, if in various degrees of fame and
differing contexts. See Screen Vol. 01 No. 04, October 12, 1951, 4 & 12.
17
This would only be answered with the opening of the Film Institute in Poona in 1965, whose graduates would
not only famously spearhead the New Wave but also play a crucial role in the mainstream industry’s changeover from the 60s to 70s. We shall turn to this in the third chapter.
18
Editorial, “Soaring Star Prices”, Filmfare Vol. 6 No. 23, November 8, 1957, 3.
19
See Filmfare Vol. 6 No. 18, August 30, 1957 and Filmfare Vol. 6 No. 22, October 25, 1957.
26
at his laboratory, Filmcenter, around 1950 after sifting through several alternative processes
in a bid to defy the monopoly of Technicolor. 20 Mehboob would soon shoot Aan on
Gevacolor 16mm negative and print it at the Technicolor labs in London. It went on to
receive a grand international premiere in London as an extravagant oriental swashbuckler,
and became one of the first Indian films to receive wide distribution in the West, even being
dubbed into French. 21 The success of the film back home was also tremendous. Aan was
booked for a straight 52 weeks in Bombay’s premiere Liberty cinema, then the first time in
Indian history that a film would have such a long run. Patel and Ezra Mir would produce a
colour film called Pamposh shot in Kashmir by Carlos F. Marconi, in part to prove the
credibility of the Gevacolor process and Filmcenter’s ability in handling it.22
Exchanges between Indian and foreign personnel became highly common in the period,
particularly in colour film productions. To assist Indian cameramen as they adapted to the
new technology, Gevaert-AG sent their technical experts to India. After two of their experts
went back, unable to come to terms with the haphazard work cultures of the industry, Gevaert
sent the burly J. F. H. van der Auwera.23 He would however adapt remarkably well to the
eleventh-hour attitude, and stayed on as a colour consultant for a series of Indian films right
up till the 60s. Sohrab Modi’s lavish Jhansi Ki Rani was shot with the help of a foreign film
crew, on the largest outdoor set of its time constructed in Chembur.24 Its battle scenes were
shot on location in Bikaner.25 Ernest Haller, Oscar-winning cinematographer of Gone With
The Wind, shot the film with M. N. Malhotra and Y. D. Sarpotdar assisting him. The
organized working of the foreign crew – which had constructed as many as 42 sets and still
managed to finish shooting in time – ignited hopes that the Indian industry would imbibe not
only technical knowhow but their enviable efficiency.26
Foreign films were also being shot in India, to capitalize on the success of The River: for e.g.,
Rod Amateau’s Monsoon in Bombay, the William Berke-T.R. Sundaram co-production
20
Details of Patel’s biography from Luminous Lint, http://www.luminouslint.com/app/photographer/A_J__Patel/A/, and his efforts at introducing colour in India from Sanjit Narwekar,
“How One Man’s Efforts Made Colour Popular in Indian Cinema,” The Wire, March 8, 2017.
https://thewire.in/115056/how-one-man-efforts-made-colour-popular-in-indian-cinema-ambalal-patel/. Both
accessed on May 6, 2017.
21
See Karan Bali’s entry on Aan at http://upperstall.com/film/aan/ and the entry at indiancine.ma
https://indiancine.ma/GJT/info , both accessed on May 6, 2017.
22
Gulzar, Govind Nihalani, Saibal Chatterjee, eds., Encyclopedia of Hindi Cinema (Delhi: Popular Prakashan,
2003), 255.
23
Narwekar, “How One Man’s Efforts Made Colour Popular in Indian Cinema.”
24
Filmfare Vol. 1 No. 3, April 1952, 3.
25
Screen Vol. 1 Issue 31, April 1952, 9.
26
V. Shantaram, “Indian Films in ‘Fifty One” in Filmfare Vol. 1 No. 1, 22.
27
Jungle in Madras.27 George Cukor’s Bhowani Junction sought permissions to shoot in India,
but facing red tape, shifted locations to Pakistan. Filmistan studios produced Bombay Flight
470 (a.k.a. Three Headed Cobra), shot and directed by an UK crew, in Gevacolor. Indian
technicians in turn went abroad to learn the new colour processes. M. N. Malhotra trained
under Jack Cardiff and Fredrick Young at the Technicolor labs, and came back to photograph
Prem Nath’s 1954 Prisoner of Golconda, a costume historical, and The Holy Cave, a
recording of the lavish Buddhist Synod in Burma, both in Gevacolor.28 Other films like the
mythological Jai Mahadev, Wadia’s Arabian Nights-type fantasy Hatim Tai and G.P. Sippy’s
Shahenshah were being shot or planned in Gevacolor around the same time. This trend
extended beyond the Bombay industry. B. N. Reddy of Vauhini studios, Madras, revealed in
a party thrown by Ambalal Patel at his Malabar Hill house that he was planning a colour film
with relative unknowns in the cast. 29 Filmfare had noted back in 1952 that “too many
producers are thinking of making colour pictures these days.”30
The connection between the shift to colour and the falling fates of the industry was spelt out
explicitly by Sohrab Modi. He disagreed with naysayers who maintained that the time was
inopportune – such a shift would require considerable capital expenditure on new technology
and a much bigger scale of production. 31 The market, he surmised, had tired of the ‘sex
appeal of the top female stars’ and there had been a shift in cinema-going habits. Bourgeois
families had come to occupy the better parts of the theatre as the dominant audience segment
in the cities, and they demanded a greater degree of realism in the story as well as a better
‘presentation’ of filmic material. Colour was therefore the right investment at this time, Modi
felt: an innovation that would push Indian filmmaking to better standards. Modi’s
predilection for historical epics in the Mughal-Rajput mould was a natural fit for colour
photography, which magnified the scale of courtly splendour and opulence. He went on to
predict, a little too optimistically, that in about three years’ time, colour would succeed in
wholly restructuring the industry: ending the star system and bringing back the studio-retainer
model (because the producer would be unable to bear the luxury of paying the freelancing
star given the increased budget of the colour film), as well as break the dominance of the
exhibitor (whose expenditure on updating projection machinery would make him
27
Filmfare Vol. 1 No. 1, March 1952, 24
‘An Indian Camera Ace in Burma’, Filmfare Vol. 3 No. 23, November 1954, 12-13.
29
Filmfare Vol. 01 No. 08, June 1952, 5.
30
Filmfare Vol. 03 No. 23, November 1954, p. 16 and Encyclopedia of Hindi Cinema, 255.
31
Jhansi Ki Rani cost Rs. 60 lakhs, when the average cost of producing a film just two years back, as noted by
the Film Enquiry Committee, was 2 to 3 lakhs. Sohrab Modi, “The Future Belongs to Colour,” 12.
28
28
economically meeker). While these turned out to be wishful, colour would inaugurate, with
Aan’s worldwide success, one major strategy of selling to the world market relevant to this
day: the marketing of ‘oriental’ filmic spectacles (now under the name of Bollywood) as a
generic category in itself.
Film Festivals and Encounters with the World
A different encounter with the world was heralded by the burgeoning film society movement
and the nation-wide International Film Festival organized in 1952 by the Films Division. The
festival provoked widespread embarrassment at the domestic films being produced. To stage
India’s claim as a modern nation freshly out of the clutches of colonialism, it was felt that a
new image in tune with the moment of political internationalism had to be projected to the
outside world.32 As Moinak Biswas has argued, the encounter with neo-realist cinema was
decisive in restructuring the whole field of Indian cinema, giving birth to not only the art
cinema of Ray and Ghatak but formulating the new popular form of the social realist
melodrama.33 The concurrent involvement of actors, writers and directors from the PWA and
IPTA circles had already brought about a new social consciousness – a tendency of the
bourgeois melodramatic form to socially extend its reach to the poor, the working and
peasant classes, in response to the visible churning through the 1940s, in face of the popular
discontent during Civil Disobedience, the Bengal famine, the Tebhaga-Telangana revolts and
Partition. Particularly significant was the stripping away in different degrees, of
denominational value in the cinematic representation of space, to reveal more desacralized,
descriptive registers in the cinema-city.34 Nonetheless, the limitations of the feudal family
romance (Madhava Prasad’s characterization of the dominant form of the social film in this
period) ensured that the popular cinema would nonetheless continue to operate through
certain moral valuations of urban spatial archetypes, denominational space thereby arresting a
32
Steve Neale has already made this argument of an aesthetic internationalism in the context of the flowering of
new cinemas all across the World, but especially in Europe, in the 1950s and early 60s. See “Art Cinema As
Institution,” Screen 22 (1) (1981): 11-40 .
33
Moinak Biswas, “In the Mirror of An Alternative Globalism: The Neorealist Encounter in India,” in
Italian Neorealism And Global Cinema, eds. Laura E. Ruberto and Kristi M. Wilson (Detroit: Wayne State
University Press, 2007), 72-90.
34
It is this quality of the new social realism that allows Ashish Rajadhyaksha to produce a detailed sort of map
of Raj’s journey through Bombay in Shree 420 based on the figurations of its marketplaces, slums, nightclubs
and so on; a feat that would be near impossible in the social film of even a decade back. See Ashish
Rajadhyaksha, “The Curious Case of Bombay’s Hindi Cinema: The Career of Indigenous ‘Exhibition’ Capital
(part I),” Journal of the Moving Image 5 (2006), accessed May 6, 2017.
http://jmionline.org/article/the_curious_case_of_bombays_hindi_cinema_the_career_of_indigenous
29
figuration of pure location.35 Extending the arguments made by Biswas, we might say that the
responsibility of enacting a change in spatial representation would therefore fall upon two
filmmaking traditions. On the one hand, the emergent art cinema would mediate space
through variations on the ‘landscape principle’ of realist representation (in Pather Panchali,
broadly early Ray), even occasionally going beyond such limits (in Ajantrik, and broadly
Ghatak). 36 Meanwhile the principle of social-spatial extension would be taken up by the
organizer of the 1952 film fest, Films Division. I have argued elsewhere that one of the
primary drives in the Films Division oeuvre (of the 1950s and 60s) was to archive the
multiplicities of Indian reality across the country’s width and breadth, trying to situate this
variety in relation to a centre whose political form was the nation-state. It is this principle of
extension which would come to be problematized and interrogated in the political churnings
of the late 60s within FD, giving birth to exchanges with the new cinema emerging from
within fiction filmmaking.37 But we shall be taking up these thoughts specifically in the third
chapter, in re-reading the “moment of disaggregation.”
The prizes won by Pather Panchali in Cannes, Aparajito in Venice and Jagte Raho at
Karlovy Vary were crucial in inaugurating a different strategy to reaching the world through
the international film festival. The West Bengal government had partly funded Pather
Panchali; when the Film Finance Corporation would finally be formed in 1960, this would
provide the model of production financing that the State would initially follow until the
FFC’s reconstitution with minor loans to productions being helmed by directors of some
artistic repute. While the State would increasingly look to the film festival circuit as a crucial
player in staging the vitality of its national culture, filmmakers themselves gained an
alternative economic model to work in, relatively free of the constraints of the national scene.
Foreign distribution rights could be used to leverage films made for the foreign market which
had slim domestic chances. Dino de Laurentiis had picked up for Europe distribution rights
for Jagte Raho at Karlovy Vary.38 Raj Kapoor was relieved since he would be able to offset
the film’s bad domestic run. Kapoor managed to sell foreign distribution rights for some of
his older films too. The limited number of theatres in the country, around 3000, meant that
the producer depended on an inordinately long run of around 10 weeks to recoup his costs.
There was a dawning realization on producers that film festivals were nodes into the network
35
Moinak Biswas, “From Space to Location,” positions 25:1 (2017): 9-28.
Biswas, “In the Mirror of An Alternative Globalism,” 87.
37
Sudipto Basu, “Before Its Time: The Global Imaginaries of the Experiments at FD” (paper presented at the
National Seminar of the Dept. of Film Studies, Jadavpur University Kolkata, November 3-4, 2016).
38
Raj Kapoor, “The Grand Prix and After”, Filmfare Vol. 6 No. 20, Sep 27, 1957, 27 & 29.
36
30
of international cinema, a place of intensive economic exchange: of completed films,
distribution rights, future projects and personnel. Festival success could open one up to a
world market, alleviating to a great extent the producer’s excessive dependence on nationallocal vagaries.39
The Exhibition Sector and its ‘Racket’
The international film festival nonetheless brought into relief the acute shortage of exhibition
venues already noted in the first chapter. While the number of theatres had sizably grown by
about 50% through the 40s, the Bombay Building Control Act 1948 ensured that theatre
construction was abruptly halted, thereby perpetuating the dominance of the exhibitor over
the whole industry. Substantially more theatres could, one, expand the market of Hindi
cinema, two, could break the exhibitor’s dominance arising from scarcity. Temporary openair theatres (OATs) were pitched in the Maidan for the 1952 film festival shows, and many in
the audience said they felt that these should be made more permanent. The OATs crucially
solved the problem of ventilation that was pervasive in closed theatres – which the Patil
Committee had discussed in considerable length – and seemed to combine, for at least one
interviewed observer, the family weekend excursion with the cinema trip. Demands were
voiced to keep the theatres constructed for the festival operative throughout the year. While
almost everyone including distributors seemed to agree that it would be beneficial for the
audience and the industry, exhibition sector interests promptly dissuaded such a step citing
fire and safety hazards. They argued that they had sunk in considerable capital in theatre
establishment, were heavily taxed, and had to pay for several licenses. The competition with
OATs, which offered cheaper tickets and did not have to do any of these, would thereby be
unfair. They were however not opposed to OATs being set up in rural areas, where the reach
of distribution was already scant.40
Of course, by this time, the urban exhibition sector was itself figuring out ways to draw back
the crowds. Faced with the virtual construction ban, the Western India Theatres Ltd. decided
to refurbish three of its old theatres in Bombay and Calcutta, making provisions for air
conditioning and better ventilation, even though it meant incurring a net loss in the annual
balance sheet.41 In 1953, after being under construction for two years, “Bombay’s new luxury
39
Ibid.
Screen Vol. 1 No. 24, Feb 29 1952, 1 & 7.
41
“Western India Theatres Ltd.: Speech of the Chairman, Mr. K. M. Modi”, TOI Oct 5, 1951, 7.
40
31
cinema Naaz” was inaugurated. 42 Built on the existing structures of West End theatre on
Lamington Road – an area known since the 20s as the most decisive exhibition circuit in the
city (with 7 make-or-break theatres) – it was inaugurated with A. R. Kardar’s “long awaited
romantic drama” Dil e Nadan, and given a full-page feature in the Times of India. While the
mystery of how it beat the construction ban is unclear – maybe some combination of its reuse
of existing structures, the partial relaxation on construction controls in 1950 and some
judicious pulling of strings – what is beyond doubt is that the owners hoped to spin a success
along the same lines as Liberty with its plush renovations. Significantly, Naaz and Liberty
were reserved only for Indian films, thereby confirming the conjecture that their construction
was tied to a resolution of the contemporary crisis.43 The embourgeoisement of the cinema
and the establishment of the family as standard film-viewing unit meant that an economy of
comfort for the burgeoning middle classes needed to be catered to.
Some others circumvented the construction ban by building in places like Dombivli, where
the Bombay Building Control Act was not enforceable.44 Even in Lucknow, the proprietors of
Manoranjan Cinema defied municipal regulations by contesting its right to issue a license.45
By 1954, TOI reported that the Bombay construction ban on new cinemas had been lifted
unconditionally.46 However, a de facto ban continued to be in effect. While scarcity since the
War had inflated theatre rentals, the exhibition situation in particularly Bombay became stark
around 1955 when cinema rentals grew by Rs. 700 for smaller theatres and by Rs. 2000 for
the major first-run houses. The average weekly rental for a major first-run theatre came to be
around Rs. 10500. Additionally a sum had to be paid in some cases in undeclared cash. The
exhibition scenario looked as follows. The total number of theatres in Greater Bombay in
1956 was around 71. Most of the important theatres were booked for a long run by a major
film. Other theatres were “fed” with films by distributors hoping to reap good profits in other
circuits by publicizing a good first-run in Bombay, which was the centre of the most
important distribution circuit. Still other theatres were leased by the distributor from the
42
“Bombay’s New Luxury Cinema Naaz is Magnificent”, TOI June 20, 1953.
The usual trend for luxury theatres had until then been to book Hollywood films, which was patronized by the
most well-to-do educated upper class clientele.
44
The social background of the proprietor in the traditional Gujarati mercantile classes can be deduced by his
name, Lala Keshi Ramji Shah. It perhaps gives an indication of the nature of exhibition capital seeping into the
industry. “Enhancement of Sentence: State Petition Rejected”, TOI Sep 8, 1954, 3.
45
filmindia Vol. 18 No. 2, Feburary 1952, p. 12.
46
“National Film Board To Be Established Soon: Finance Corporation Plan Rejected”, TOI May 20, 1954, 5.
43
32
exhibitor. It had become hard for films without the backing of powerful distributors to secure
exhibition slots.47
Exhibition continued to be the most profitable branch of the industry since the War,
constantly inviting speculators from cotton, bullion and (increasingly in the 1950s) realestate. It is notable that the very real estate magnates in the post-war years investing in Statesponsored co-operative housing society construction – builders like G.P. Sippy and Shapoorji
Pallonji – would spread their investments into film exhibition, or more rarely, throw it further
back into distribution or production.48
It might be surmised that by the late 1950s, the tables had turned. The exhibitor now came to
be the most powerful figure in the industry, outstripping even the distributor. Filmfare noted
in 1957 that the sharp increase in theatre rentals had put the distributor in severe risk of
incurring losses, given his substantial publicity outlay and the impossibility of securing multiscreen releases due to the exhibition bottleneck. A distributor revealed that only about 10 of
100 films could recover their publicity costs at the time. The exhibitor, on the other hand,
took around 60% of the box office collections without any investment save in estate.49 Since
the distributor was still by and large the financier of films, this caused much of the Bombay
industry’s financial instability at the time.50 While the Rent Control Act of Bombay allowed
no profit greater than 3% for usual property-owners; a loophole ensured that cinema-owners
were exempt from this limit. It effectively allowed the lessee-exhibitor to make 100% returns
while owner-exhibitors made 25% of their capital outlay. There were in fact occasional
frissons between these two levels of estate-holding: i.e. between the landowner whose rent
was still dictated nominally by the Rent Control Act, and the lessee-exhibitor who had
virtually a free run to exploit the facilities he had leased, if required by subletting it to
distributors en bloc for a film’s run.51 As the Chairman of Bombay Talkies, J. P. Tiwari, had
47
Editorial, “The Exhibition Racket”, Filmfare Vol. 6 No. 11, May 24, 1957, 3.
Pallonji famously produced K. Asif’s lavish Mughal e Azam, which was stuck in production hell for a decade
until its 1960 release. The presence of real-estate investors in exhibition circuits was remarkable in light of the
other material connection between housing and theatre constructions: the government had leveraged one against
the other in distributing scarce materials, yet they came to be controlled by the same business interests. Ashish
Rajadhyaksha, “The Curious Case of Bombay Cinema,” 9.
49
Editorial, “More about the Exhibition Racket,” Filmfare Vol. 6 No. 12, June 7, 1957.
50
Editorial, “The Exhibitor and the Industry”, Filmfare Vol. 6 No. 13, June 21 1957.
51
We might judge this by a court case between Western India Theatres Ltd. and the proprietors of Strand
Cinema. The landowners tried to argue that the specialized nature of fittings in a cinema theatre – especially its
projection equipment – did not come under the provisions of furniture and fittings as defined by simple leases,
thereby requiring composite leases (not under the purview of the Rent Act) with higher rent values. The lesseeexhibitors argued in turn that the specialized nature of theatres did not nonetheless mean that its equipment
would not come under the understood bracket of ‘furniture and fittings’, and hence a simple lease could be
48
33
observed in 1952, exhibition was a game of renting and re-renting existing infrastructure in
many combinations of profit-making on various levels. The exhibitor enjoyed an almost
unlimited license in varying his rental charge to the producer according to present demand.52
The purely extractive nature of the “exhibition racket” was further underlined by the lack of
upkeep of the theatres, noted repeatedly by Filmfare. 53 It is precisely the free reign of
speculative capital in this field of the industry’s operations that invited the government’s
censure and repeatedly led to increases of entertainment tax (and other duties).
The proposed Film Council and Finance Corporation: their fates
As we chart the fates of the planned Film Council as well as the other FEC Report
recommendations, it becomes clear that the powers-that-be of the film industry, its producers
and financiers – represented chiefly by the Film Federation of India – would increasingly take
a divergent path from the mandate of state reform. At the same time, the State would continue
to waver hesitantly many times over the question of restructuring the industry as a whole. K.
M. Modi, at the 1951 Annual Meeting of Western Indian Theatres Ltd., noted the need for the
industry to resolve things on its own end, independent of the Film Enquiry Committee’s
constitution. He welcomed the formation of the FFI as a belated merger of productiondistribution-exhibition interests, asking it to guide the industry’s future, even in the lack of
helpful state intervention. The FFI would soon, in early 1952 itself, voice its rejection of the
statutory roles outlined in the Film Council proposal, demanding that it should only be an
advisory body.54 To the industry, its practically unchallenged powers in the event of war or
emergency were disagreeable. S.S. Vasan would become crucial in fighting against the Film
Council and the government’s “excesses” as president of FFI for two terms. Vasan casually
dismissed the persistent idea voiced by personalities like Shantaram, Satyajit Ray and Zia
Sarhady, as well as conservatives, that plagiarism (of Hollywood plots, themes and styles)
was the root of the aesthetic crisis besetting the film industry; averring instead that all of
human civilization has progressed through infinite plagiarism. 55 He tried to settle the
prevalent “entertainment vs. education” debate: insisting that S.K. Patil had already decided
followed as before to fix a standard rent. “Fixing Standard Rent of Cinema: Court Rejects Objection”, TOI, June
25, 1956, 3 and “Furnished Premises Under Rent Act”, TOI, July 22, 1956, 5.
52
J.P. Tiwari, “Plight of the Indian Film Maker”, Filmfare Vol. 1 No. 8, 1952, 8-11.
53
“The Exhibitor and the Industry,” Filmfare Vol. 6 No. 13, June 21 1957.
54
Y. A. Fazalbhoy, “Indian Film Industry and Film Enquiry Committee's Report,” TOI, Feb 24, 1952, V.
55
“Plagiarism in Indian Films”, Filmfare Vol. 4. No. 23, November 11, 1955, 15.
34
that entertainment was film’s primary role; further, arguing that the film industry could not be
hoped to engage in education when it was so heavily taxed as entertainment.56
In 1954, the Government decided to consider the Patil Committee recommendations. 57
However, it backed out of all the strong interventions suggested by the Comittee. It rejected
the Council idea under persistent pressure from the film trade on its undesirability. Given the
attendant task of reconciling the by-now widening gaps between interests in the production,
distribution and exhibition sectors, the Government said it would find difficulties in wielding
authority. Keskar instead proposed the setting of a National Film Board with purely advisory
roles, having two subsidiaries: a Film Production Bureau (replacing the proposed Hollywoodstyle Production Code Administration) and a Film Institute. The Central Board of Film
Censors, he said, was also to be brought under the Film Board in due time. The FFC plan was
rejected citing exigencies of the Five-Year Plan. Vasan welcomed the decision, but expressed
“slight misgivings” about the adjacency of a statutory body like the Censors with a proposed
advisory body like the Board.58 However, soon fearing that the Board could turn into an allcontrolling body – essentially the Film Council by another name – the FFI executive body
would deem it unnecessary, and press for the constitution of an FFC on “mutually agreeable
terms” (rejecting the Patil Committee’s restrictive conditions on financing). Normalization of
taxes was yet again suspended at the time citing the need for the Centre to consult with state
governments. Patil, who had repeatedly exhorted the government to implement the Film
Enquiry recommendations, soon complained that the Film Board proposal was “very clumsy”
with no parallel anywhere in the world and that, with the rejection of the Film Council, the
“whole structure of the Report’s recommendations had almost toppled down.”59
To apprise the government and the industry of its troubles, Patil called for the organization of
a Film Seminar in February 1955 at the Sangeet Natak Akademi. Vasan, speaking there as
FFI president, drew up a five-point programme for the State to consider: a.) allow theatre
construction, b.) reduce entertainment tax, c.) subsidize “educational, aesthetic or artistic
films”, d.) help manufacture of raw film and equipment in India, and e.) loosen the grip of
censorship.60 Two things become clear from this list of demands. One, essentially Vasan was
asking for help from the State without any of the regulatory control mechanisms attached as
56
“Legislation to Control Films Opposed”, TOI, December 14, 1954, 7.
“National Film Board To Be Established Soon: Finance Corporation Plan Rejected By Government”, TOI,
May 20 1954, 5.
58
“Mr. Vasan Hails Delhi Statement”, TOI, May 21, 1954, 7.
59
“Action on Film Inquiry Body Recommendations”, TOI, May 27, 1954, 3.
60
“Film Seminar in Delhi: Solving Problems of Film Industry”, TOI, Mar 1 1955, 9.
57
35
in the Film Enquiry recommendations. Two, that the impetus for aesthetic reform had to be
sized down into subsidy for a limited number of special projects, while economic reform, it
was demanded, only be limited to revoking the negative limit-conditions sapping the industry
(especially taxation and theatre construction).
Vasan and Patil would both ask for inclusion of the cinema into the Second Five-Year Plan in
1955. As the legislature geared up to pass a bill for the National Film Board, Vasan executed
a lightning merger in 1956, persuading the Film Producers’ Guild to join the Federation –
culminating in a Supreme Council of Film Producers – in order to fight the State’s projected
interventions.61 FFI henceforth became the only legitimate representative body of the industry
in negotiations with the State for a while. The Cinematograph Amendment Bill introduced in
the Rajya Sabha in December 1956 brought back the Finance Corporation plan on a small
scale, even as it confirmed a retreat from thorough control and regulation of the industry,
most of the Board’s functions being of an advisory nature. 62 The FFC, Keskar revealed,
would have an initial capital of Rs. 1 crore.63 However, the Bill would be withdrawn abruptly
in August 1957 citing yet again an economy drive,64 eliciting doubts from certain quarters if
the Government was at all interested in implementing the Film Enquiry recommendations.65
In early 1959, the Film Finance Corporation was finally passed “on a modest scale” (i.e. with
a reduced initial capital of about Rs. 25 lakhs) through the Cinematograph Amendment Act.
The Film Council/Board idea was dropped in the bill citing the “chaotic state” of the industry,
even though Keskar called on the industry to form such a Council on its own. The Film
Council idea would again be raked up briefly in 1962 by a Parliamentary Estimates
Committee before being strongly reconsidered against the background of the near-shutdown
of the film industry in 1968.
We shall pick up the threads already laid out in the following chapter.
61
Editorial, “Consolidation at last,” Filmfare Vol. 5 No. 1, January 6, 1956.
“Establishment of Film Board: Bill Soon,” TOI, August 18 1956, 9.
63
“Film Board & Finance Body To Be Set Up: State Aid To Develop Industry”, TOI, September 21, 1956, 1
64
“Film Finance Body To Be Set Up: Minister Assures Industry A Better Deal”, TOI, February 19, 1959, 1.
65
“Current Topics”, TOI, August 23 1957, 6.
62
36
REVISITING THE ‘MOMENT OF DISAGGREGATION’: THE
1960s AND ITS AFTERLIFE
The series of box office failures in the 1950s had forced out of the industry many eminent
producers and directors. Mehboob and Bimal Roy died in debt.1 Rising production costs due
to economic inflation (resulting from dependence on foreign aid, e.g. food grain import aided
by the US), the failure of economic planning, and from 1966 the devaluation of the rupee, led
to a steady decrease in the number of ‘studio-owner’ and ‘regular’ producers from 1963
onwards. The exhibition and distribution sectors seemed to be mutually squeezing the flow of
capital into production.2 Following up on a trend we saw in the second chapter, there was an
increasing shift to colour filmmaking on grand scales noticeable in the first half of the 60s:
partly in response to falling box office fates and profit margins, but also tied to the new
economies of consumption, desire and travel which seemed to be emerging around an
affluent middle class. 3 This however meant very high production investment and the
corresponding increased chance of making a loss. In this chapter, we shall try to make sense
of the ground-shifts that happened due to the trickling down of finance in production. The
industry cracked under its pressure, leading to a “film war” being waged between the three
sectors of production, distribution and exhibition. My attempt in this chapter is to show that
the ‘moment of disaggregation’ proposed by Madhava Prasad touched upon the dynamics of
the Bombay film industry itself.
Briefly, what Prasad proposes is that the dominant textual form of the post-Independence
social film (the ‘feudal family romance’) faced a crisis in the political turmoil of the late
1960s.4 He contends that the ideology of the classic social held the disruptive charge of the
modernity in tension within a feudal value system, the textual form mirroring the unresolved
coalition of the national political consensus. This consensus, imploding under pressure from
the fervent political mobilizations of the 60s, led to a segmentation of audiences and a
1
“The Stars In Their Place,” Times of India (TOI), April 7, 1968, 7.
Valentina Vitali, Hindi Action Cinema: Industries, Narratives, Bodies (New Delhi: Oxford University Press,
2008), 134-135.
3
For an account of the cycle of global travel films like Sangam, Evening in Paris, Love in Tokyo etc., see
Ranjani Mazumdar, “Aviation, Tourism and Dreaming in 1960s Bombay Cinema,” BioScope 2(2) (2011): 129155. DOI: 10.1177/097492761100200203.
4
M. Madhava Prasad, “The Moment of Disaggregation,” in Ideology of the Hindi Film: A Historical
Construction, (New Delhi: Oxford University Press, 2000 Paperback Edition [1998]), 117-137.
2
37
splitting of the social into three generic modalities.5 However, since the forces unleashed by
crisis were re-contained by an authoritarian populism, only a limited transformation of the
political field occurred. Accordingly, the social film and the reformist impetus entered into a
new consensus formation, particularly by channelizing popular transformative will into the
action cinema of the 70s (best embodied in the star persona of Amitabh Bachchan),
reinscribing it within the ideology of the state.
My analysis however shifts from the textual-ideological reading done by Prasad into a
detailed industry study of Bombay cinema. I try to account for the changes occurring at this
moment ‘from within’, shifting the focus from the discursive practices of the text to the
histories of capital, infrastructure and labour which make up the industry. The discontent
generated by the ‘moment of disaggregation’, I demonstrate, disrupted the uneasy coalition of
producers, distributors and exhibitors that had until then managed to fight off the spectre of
state-led reform as one (under the name of the Film Federation). While the state continued
some of the same policies of censorship and harsh tax-extraction it had done earlier, the
startling thing about the 1967-68 crisis was that the fight decisively shifted into a ‘civil war’.
While drawing on Prasad’s argument, I query him on at least one count: the ‘moment of
disaggregation’ is, I speculate, the passing of the very political form of the developmental
welfare-state. This has important repercussions for (film) historiography in so far as the
subsequent history of the nation and the film-industry cannot continue to be read as a
negative reflection of the failed project of national modernization. Towards that end, I
propose (to an extent speculatively) that from the 1970s onwards, the Bombay film industry
has to be read in terms of a triangulation of indigenous speculative capital, a subaltern male
labour force and the smuggling mafia which begins to invest in it substantially.
The first section traces the two successive shutdowns in 1967-68. In 1967, the industry could
still put up a united front against the state; by the 1968 crisis, this coalition had broken down.
The second section reads Mrinal Sen’s Bhuvan Shome as a symptom appearing in the
aesthetic and discursive field of the passing of the welfare-state form, coinciding with the last
notable attempt at state-intervention in Bombay cinema. The conclusion looks at the possible
configurations guiding the industry from the 1970s on.
5
The three generic forms are: an action cinema containing the disruptive charge of political mobilization within
the reconfigured form of the social, a middle-class cinema built upon codes of identification with a depoliticized
middle-class, and a developmental social realism attempting to reform the feudal fabric of the rural through a
‘militant’ representative figure of the developmental nation-state.
38
The “film wars” of 1967-68: infrastructural crisis, dissent and self-regulation
While the progressive increase of entertainment taxes had been one of the persistent
complaints of the Indian film industry throughout the last two decades along with the
looming threat of censorship – symptomatic of, in S.K. Patil’s crisp formulation, the state’s
“police-and-clergyman attitude” towards the industry – 1967 saw the situation blow out of
proportion. Fresh on the heels of a similar tax increase in Rajasthan, the Maharashtra
proposed a sliding tax slab varying from 40 to 70% of the gross ticket price depending on the
seating class, paid flat irrespective of actual ticket sales.6 This was, ironically, a fifty percent
reduction of the planned tax hike which, if executed, could make the tax levied on a Rs. 5
ticket as high as 163%. Exhibitors responded by including the calculated tax within the gross
ticket price, leading to the strange paradox of a “tax [being imposed] on tax.”7 Since taxes
always fell on the consumer, the hike spelt a possible fall in attendance figures.
Tied to the excessive taxation of cinemas was the still stark shortage of exhibition venues,
despite the government granting in the meanwhile some construction licenses.8 While already
in 1960, the Bombay state’s ban on film theatre construction had been lifted – the
Cinematograph Exhibitor’s Association had back then responded by asking its members to
launch renovation and building projects9 – the increase in the total number of theatres in the
country had only been from 3238 in 1951 to 3925 in 1968 (including touring theatres).10 Most
theatre-owners now charged flat rentals, instead of sharing profits on a percentage basis. This
led to stark inequities. According to a mid-1967 Filmfare report, theatre rentals had soared to
two, even three, times the amount as a decade before, averaging around Rs. 21000 per week,
with most exhibitors now demanding fixed weekly payments irrespective of the actual sales
on tickets.11 The exhibition bottleneck was further amplified by the blind complicity of some
producers, who took to dragging films to fake ‘silver jubilees’ (i.e. 25 week runs) in a strange
form of futures investment. 12 The scarcity of venues therefore ensured that ‘exhibition
6
Editorial, “Fresh Burden,” Filmfare Vol. 16 No. 14, July 7, 1967.
Editorial, “A Mockery Of Relief,” Filmfare Vol. 16 No. 17, August 18, 1967.
8
“Films to Promote National Integration,” TOI, May 4, 1962, 7.
9
“Renovation of Old Theatres: Call To Cinema Exhibitors,” TOI, June 10, 1960, 5.
10
Figures are from S.K. Patil et al., The Report of the Film Enquiry Committee (New Delhi: Government of
India Press, 1951), 129 and “Building of More Cinema Houses: Shah’s Assurance,” TOI, April 3, 1968, 7.
11
Editorial, “Cinema Rentals,” Filmfare Vol. 16 No. 16, August 4, 1967.
12
The trick was this: facing bad footfalls, producers would buy tickets for their films en masse and distribute
them as complimentary passes. These costs would then be carried over in the producer’s account books into the
next venture as expenses. He would then approach top stars and distributors with the claim of being the producer
of a ‘silver jubilee film’, in the hope that an investment into top star-capital for the next film would produce a
7
39
capital’ 13 (Ashish Rajadhyaksha’s phrase), already shown in the previous chapter to be
steadily gaining dominance just a decade before, had effectively outstripped parity with the
other sectors of the industry. The state, which never really looked upon the film industry
without suspicion, simply matched the extraction of this exhibitor class with a symmetrical
exaction by hiking the entertainment tax sharply.
The film industry “facing extinction” came together in its turn, with its various representative
organizations, to demand a full closure of cinema halls from September 1, 1967 demanding a
steep decrease in entertainment tax rates.14 The Finance Minister alleged that the industry had
been too “hasty” in taking such a drastic step. To this suggestion, B.K. Karanjia, Filmfare
editor, responded that perhaps the industry had been too late, that it should have shut down in
protest back in 1951 when the Film Enquiry Committee had asked for a normalization of
entertainment tax at a straight 20%.15 This feeling of ‘missing the moment’, of an reform
opportunity perpetually slipping by, runs throughout the history of cinema-state interactions
in India, as we have noted. Cinemas nonetheless re-opened 9 days after on September 10
following talks between the Maharashtra Government and an industry delegation on promise
of tax relief.16 Within two months however, on being rewarded with only a “niggardly” cut,
several trade bodies jointly expressed disappointment and threatened non-operation yet
again.17 In December that year, following a series of minor tremors felt in the city during the
Koynanagar earthquake, cinemas within Greater Bombay were forced to hold only two daily
shows, closing down at dark. Attendance figures fell steadily, the industry losing around Rs.
1 to 1.5 lakhs daily.18 Natural calamity seemed to forcefully re-enact scenes from the very
crisis unfolding within the film industry in its interactions with an inert governmentality.19
On the other hand, production facilities were fast closing down due to these economic
uncertainties. In April 1967, the 27 year-old Kardar studios became threatened with shutdown
big hit and recoup all previous losses. A lot of such films naturally failed. See Hrishikesh Mukherjee’s
explanation of the phenomenon in “The Stars in Their Place,” TOI, April 7, 1968, 7.
13
Ashish Rajadhyaksha, “The Curious Case of Bombay’s Hindi Cinema: The Career of Indigenous ‘Exhibition’
Capital (part I),” Journal of the Moving Image 5 (2006), accessed May 6, 2017.
http://jmionline.org/article/the_curious_case_of_bombays_hindi_cinema_the_career_of_indigenous
14
“Tax-weary cinemas will remain closed from September 1,” TOI, August 13, 1967, 1.
15
Editorial, “Hypothetical? Hasty?,” Filmfare Vol. 16 No. 19, September 15, 1967.
16
“Cinemas to reopen from Sunday,” TOI, September 7, 1967, 1.
17
“Govt. assurances not kept, says films industry,” TOI, November 1, 1967, 5.
18
“Enforced idleness hits city cinemas,” TOI, December 14, 1967, 5,
19
Foucault’s coinage to describe the modern mode of governance in welfare-states, the bureaucratic
management of the social whole (population). See Michel Foucault, “Governmentality,” in The Foucault Effect:
Studies in Governmentality (Chicago: University of Chicago Press, 1991), eds. Graham Burchell, Colin Gordon
and Peter Miller, 87-104.
40
by a High Court order, the 22nd such closure in Bombay within a decade.20 Some like Ranjit
Studios and Prakash Studios had passed into the hands of the workers themselves. This trend
had already begun in the previous decade in the twilight of the ‘studio system’.21 Kardar’s
closure was all the more remarkable given that the studio was by all means well-equipped,
even for colour shooting, with as many as 12 production units.22 A lot of such threatened
production units had taken to migrating to the Southern film industries.23 I&B minister, K.K.
Shah, revealed in a seminar that he had asked the Maharashtra government to build studios in
order to fulfil the shortage resulting from these closures. The Maharashtra government would
soon broach a plan to open a new Film City in Aarey Colony, but studio-owners largely
demurred citing that they would need to invest three times as much capital to shift to the new
location. Labour costs had already increased three times while studio earnings remained
much the same, straining the meagre resources of studio-owners. Studios were also unable to
liquidate bad debts arising from the many productions which remained incomplete due to the
economic situation; their number had soared to as much as 80% of all attempted projects.24
Film production in Bombay had trickled down in 1967 to around 90, of which only 3 or 4 had
turned hits.25 Studios were additionally subject to the vagaries of quick changes in ownership
and escalating real-estate speculation in adjoining lands, making maintenance, upgradation
and expansion practically impossible. While the advocates of the film city proposal argued
that only a modernization of studios carried out from scratch on virgin land was the only way
to solve the present infrastructural crisis, the plan would lie around until 1977 before being
implemented.26
Fresh trouble hit in early January 1968 when the distributors of several circuits in North India
proposed that they would now only enter into contracts with producers on an advance
payment basis (with none of the flat minimum guarantee producers were getting), essentially
asking producers to share in the risks of distribution-exhibition. The Indian Motion Pictures
20
Among the more prominent studios which had closed down in the period were Bombay Talkies (Malad),
Central Studios (Tardeo), J.P. Tiwari’s M. & T. Studios (Andheri) and Sohrab Modi’s Minerva Movietone
(Sewri). Also threatened with closure, along with Kardar, were Basant Studios (Chembur). See “Film Colony
Proposal Fails To Attract Studio-Owners,” TOI, July 7, 1968, 5.
21
Workers at Mohan Studios took over as a co-operative when the ownership decided to close around 1953, and
subsequently signed their productions as Mazduristan. See “The Fortnight in Films,” Filmfare Vol. 2 No. 17,
August 21, 1952, 7. Bombay Talkies too would pass into the hands of its workers, who made the 1954 film
Baadbaan under the direction of Phani Majumdar.
22
“Film producers urge Govt. to help retain studio,” TOI, April 18, 1967, 10.
23
Ibid.
24
“Film Colony Proposal Fails To Attract Studio-Owners,” TOI, July 7, 1968, 5.
25
“"Self-regulation" plan of film industry: quality-cum-economy,” TOI, March 6, 1968, 1.
26
“Aarey car depot may become Parjapur depot,” DNA, March 6, 2017. Accessed May 7, 2017.
http://www.dnaindia.com/mumbai/report-aarey-car-depot-may-become-parjapur-depot-2343558
41
Producers’ Association (IMPPA) and the Film Producers’ Guild of India (hereafter, Guild),
already facing tough times, decided not to sell films on these terms, putting around 1500
cinemas in North India in a potential lockdown situation.27
In early March, determined to push back further and execute a complete infrastructural
restructuring, the two producers’ bodies (representing around 350 producers) included 20
studio-owners and 12 processing laboratories into a joint action committee directed towards
the industry’s self-regulation and the enforcement of a common code of conduct.28 Bombay
distributors soon joined too. The action committee decided to go for broke.29 Feeling that the
only way to restructure the industry and pressurize its various interests into accepting their
demands was to start from a blank slate, the committee passed the following resolutions: to
suspend production indefinitely from March 31, to stop delivery of new films to distributors
throughout the country from March 23. Additionally, the move took on, as TOI noted, the
shape of a “strike by employers against employees.” More than 1500 studio employees were
faced with layoffs. The long-voiced demand to set an upper cap on the pictures in which a top
star or music composer could work was finally fulfilled, the limit set at four. The common
code of conduct also struck at the wide latitude given to star conduct: they would be required
to achieve strict regularity and punctuality on sets, would have to pay for their own additional
expenses, most importantly stick to the dates agreed in contracts.30
In an attempt to force open the exhibition racket and wrest back power, producers demanded
that their films be shown on a percentage basis instead of the flat rental system (as was done
with foreign films), pending which film prints would be withheld.31 B.R. Chopra’s Humraaz,
whose Punjab screening Chopra pleaded he could not block, was successfully stopped by
heavily intervening.32 A “film sena” of cine workers and small-time producers with unofficial
links to the action committee had meanwhile begun to demonstrate in front of distributors’
offices. 33 On March 20, the public was witness to the strange spectacle of the whole of
filmdom – matinee idols and movie moghuls among hundreds of technicians and workers –
27
“Northern theatres may have no new films to show: industry row,” TOI, January 12, 1968, 1.
“"Self-regulation" plan of film industry: quality-cum-economy,” TOI, March 6, 1968, 1.
29
The action committee seemed to be fulfilling the demands for internal restructuring asked for by the state at
several points, when the latter repeatedly demurred from implementing the Film Council fearing its lack of
expertise and a huge backlash.
30
“No new films after March 31: "strike" by Bombay producers,” TOI, March 13, 1968, 1.
31
“Release of films only on producers' terms,” TOI, March 16, 1968, 7.
32
“Protest against "exorbitant" rentals charged by cinema-owners,” TOI, March 21, 1968, 5.
33
“Producers' links with "film sena" regretted,” TOI, March 16, 1968, 5.
28
42
going from theatre to theatre demanding an end to “exorbitant” rentals.34 Crowds thronged
the 26 truck caravan and the Jinnah Hall where a public meeting was held. So unruly was the
crowd that speeches at the hall were occasionally interrupted by the smashing of window
panes. It is this charge of the crowd and its shapeless energy that very often threatened to
undo all order and regulation. Those who spoke sometimes expressed an undertone of fear:
existing hierarchies were being challenged too much; the old consensus was crumbling down.
These fears were after all not unfounded. The film industry’s labour force had already begun
to assert itself. The escalating discontent throughout the country in the post-Nehruvian phase
was of course bound to reach the cinema (itself a majorly labour-driven industry), not only as
a challenge to existing forms of narrativity (as Madhava Prasad argues) but also as an
implosion of the industry’s infrastructural fabric. The crumbling of the Nehruvian political
consensus generated not only such landmark political events as the 1966 hunger marches, the
Naxalite rebellion in Bengal, the anti-Hindi agitations in South India and the Shiv Sena’s
xenophobic campaigns, it also ricocheted off into a hundred little demonstrations reflecting
the general mood of popular unrest and assertion, often oriented towards very local demands.
Right across the media industry, for example, George Fernandes would lead an agitation of
All India Radio workers demanding better pay. 35 The spectre of a complete industry
shutdown naturally brought the voices of cine workers to the surface. They began to demand
rights through forms of labour organization loosely affiliated with the vibrant leftist trade
union movement in Maharashtra.
Another subterranean trend had already been in play from at least the early 50s in the form of
gang control of unorganized film industry labour, especially in the supply of junior artistes
and extras through various associations. 36 Junior artistes, especially women, had long
complained of the exploitation they faced at the hands of the supplier; had occasionally
protested against their presence, but apparently to no avail.37 Gradually, it seems, a sort of
symbiotic relationship had been struck between the suppliers and at least the male
34
“Protest against "exorbitant" rentals charged by cinema-owners,” TOI, March 21, 1968, 5.
“Sweeper gets more than an artiste,” TOI, November 21, 1967, 7.
36
A particularly concrete case of gang involvement is borne out by comparing two articles/reports. Krishna
Kumar, a dance director and vice-president of Junior Cinema Artistes’ Association, was murdered in order to
avenge the murder of one Hari Kashmiri, member of a rival junior artistes’ organization, allegedly by
Kashmiri’s fellow members. Some months later, a merger was effected between these two to form the Cine
Junior Artistes’ Association. Navin Yagnik, its President, revealed that it had been “cemented by the blood of
two leading social workers, Hari Kashmiri and Krishna Kumar.” See “Murder of Dance Director: 6 Cleared of
Charge,” TOI, April 16, 1952, 3 and “Stars Without Names,” Filmfare Vol. 1 No. 10, July 11, 1952, 9.
37
See the articles written by extras in Filmfare Vol. 1 No. 10, July 11, 1952 and “Artistes Demonstrate,” TOI,
March 29, 1961, 5.
35
43
workforce.38 That such a control over particularly the lower rungs of film-industrial labour
was still held in the 60s by the burgeoning Bombay gangs is hinted by one point in the code
of conduct proposed by the producer’s action committee: their refusal to employ more than
50 musicians in a song, when the current habit was to employ 100 or 150 under compulsion.
It is the latter trend signifying ties between labour and the “parallel state” in Bombay which
would become more prominent as the Bombay film industry passed increasingly into the
hands of the smuggler-mafia from the 1970s on. But we shall come back to certain
speculations along this line later.
For now, let us chart some of the demands being made from the side of labour during the year
of unrest, 1968. In January, cine workers had urged the Maharashtra government to arrest the
exodus of production units to other states fearing widespread unemployment. They petitioned
that the Government should provide free land in the suburbs as well as other infrastructural
credit to those who wanted to set up studios. Those studios which had recently closed, like
Ranjit and Kardar, were asked to be reopened and handed over to workers’ co-operatives.39
On the heels of the shutdown declaration, the Federation of Western India Cine Employees
insisted that workers be insulated from the ongoing tussle between producers, distributors and
exhibitors. 40 A temporary truce between payrolled workers and studio managements was
quickly arrived at, with a fund to tide over during the shutdown period. But this would still
leave around 6500 casual workers and technicians without security. Studio workers,
represented by the Bombay General Workers Association, pledged to stand by the producers
in their attempt to “clean up the house” on condition that their salaries would be paid in full
when the studios reopened. 41 Under the IMPPA-Guild action committee’s orders, all the
studios decided not to lay off their workforce.42
In the series of talks that followed in the early days of the shutdown in April, exhibitors from
the Delhi-U.P. Circuit agreed to the action committee’s demands.43 Tripartite talks between
producers, distributors and exhibitors elsewhere, including in Bombay, however remained
38
In 1974, the Mahila Kalakar Sangh, a newly formed association of female junior artistes, would complain to
the police of being beaten up and receiving violent threats from the Cine Junior Artistes’ Association
(mentioned before). It is safe to assume that gang control of informal labour in the industry had remained, if not
strengthened, in all these years. See “City & Suburbs,” TOI, July 31, 1974, 3,
39
“Check Film-makers’ Migration: Workers,” TOI, January 6, 1968, 1.
40
“Cine workers’ plea,” TOI, March 20, 1968, 5.
41
“Film employees' fund with help from producers,” TOI, March 29, 1968, 7.
42
“Film artistes plan holiday: crisis continues,” TOI, April 2, 1968, 6.
43
“Shooting of films stops today,” TOI, March 31, 1968, 1.
44
inconclusive despite an offer of 10% reduction in theatre rentals by cinema-owners.44 The
failure resulted in a decision to picket theatres still attempting to show Hindi films despite the
shutdown. Producers, directors and stars marched from hall to hall, often staging in the ironic
scene of a film’s producer demanding that his film not be screened. Some film reels were
snatched as protection.45
In a major blow to the FFI’s credibility, IMPPA and Guild resigned from it citing its inability
play a role in the present crisis.46 This was a significant moment in the disaggregation of the
old consensus: we remember that the Federation had been formed as a consolidation of
various film industry interests in their collective fight against heavy state intervention.
Producers, distributors and exhibitors could not under the circumstances be represented as
one. What differentiated the complete industry shutdown of 1968 from the nine-day theatre
shutdown of 1967 was that it was no longer a question of the film industry ranged against the
state, but an internecine struggle to wrest complete control under conditions of infrastructural
scarcity. B.D. Bharucha, president of Cinematoraph Exhibitors’ Association, tried to re-unify
the industry citing high entertainment and show tax as the chief cause of the crisis, but his
calls went unheeded. 47 The tussle had definitively been displaced from outside to inside,
within the industry’s body itself. A further split was soon manifest within cine workers: a
Mazdoor Dal was formed especially by the non-payrolled staff at film studios, demanding
that producers and studio-owners fulfil their obligations and disburse the relief funds being
raised for cine workers.48 The Dal alleged that producers had gone back on their promise of
providing financial aid to the unemployed, whereas the Film Sena, composed of studioworkers affiliated to the IMPPA-Guild action committee, had been given money to run free
kitchens.49
The state meanwhile intervened. K.K. Shah, the I&B minister, promised that the government
would help in the construction of new theatres. 50 He mediated talks between producers,
distributors and exhibitors, urging them to end the shutdown soon. Demands for a
nationalization of the industry – most definitely, its distribution and exhibition sector – were
made yet again in the legislature, with Shah threatening that he would be forced to take a
44
“Film stars pledge to back producers,” TOI, April 4, 1968, 10.
“Movie Montage,” Filmfare Vol. 17 No. 9, April 26, 1968.
46
“IMPPA and Guild quit federation,” TOI, April 5, 1968.
47
“Closing of cinemas urged as solution to problems,” TOI, April 3, 1968, 7.
48
“Memorandum on cine workers’ plight is given,” TOI, April 17, 1968, 9.
49
“Film Sena, Mazdoor Dal at loggerheads,” TOI, April 19, 1968, 6.
50
“Building of more cinema houses: Shah’s assurance,” TOI, April 3, 1968, 7.
45
45
“strong line” if the industry did not arrive at a consensus soon.51 Perhaps it was the threat of
nationalization that galvanized a solution. Three weeks into the crisis, a truce was worked out
between the three industry sectors at Shah’s residence. Cinemas in Bombay re-opened on
March 24 after a 19-day closure with a pact on sharing theatre collections between exhibitors,
distributors and producers on a percentage basis was worked out.52 Other clauses protecting
both sides against losses were also agreed upon: a “hold-over” figure which would enable
exhibitors to change films at short notice if attendance fell, a “theatre protection” which
would guarantee a theatre-owner running costs if a film failed. In the mood for “selfcriticism”, producers agreed to stop dealings in black money, put a ceiling on production
costs and set up instruments for self-regulation.53
The truce was however only temporary. While cinemas reopened, film production could not
resumed be for lack of arriving at an agreement within the production sector. The IMPPAGuild action committee itself was cracking up at the seams. It was felt by some that the Film
Sena, which had become the implementing body of the action committee, was overstepping
its bounds. In a meeting with Morarji Desai, then deputy Prime Minister, a Sena deputation
pledged to supply names and details of black money transactions within the industry, taking
on a vigilante role.54 When the Film Sena purportedly thwarted an agreement that was just
about to be settled with distributors from the Central India circuit, four promiment members
of the IMPPA involved in mitigating the ongoing crisis quit, deciding instead to form a new
body of producers “upholding the interest of those who had a permanent stake in the
industry.”55 A large chunk of the producers in the IMPPA, they said, had not made any films;
the quitting members themselves “wanted to make movies and not dabble in politics.” They
alleged that Film Sena leaders had repeatedly frustrated attempts to resolve the disputes; had
“made it practically impossible either to consolidate recent achievements, or to solve
remaining problems.”56
In mid-May, the production ban was finally lifted. However, this did not immediately lead to
a rush of production activity. Studios continued to lie idle because many of the stars had
51
“Shah hints at strong line with film industry,” TOI, April 18, 1968, 10.
“Cinemas open: pact on sharing theatre collections,” TOI, April 25, 1968, 6.
53
Distributors agreed to give a maximum of Rs. 7.5 lakhs as minimum guarantee per territory to producers. ibid.
54
“Film Sena to fight black money deals,” TOI, May 9, 1968, 7 and “Film Sena deputation,” TOI, May 16,
1968, 7.
55
The producers were G.P. Sippy, Subodh Mukherji, S.D. Narang and Sunil Dutt. See “Film Sena’s actions
force 4 to quit IMPPA body,” TOI, May 24, 1968, 1.
56
“Sippy, Sunil Dutt refuse to withdraw resignations,” TOI, May 25, 1968, 5.
52
46
taken long vacations during the shutdown.57 Uncontracted workers across the industry, who
had not been given any security during the two months, demanded substantial pay raise and
clearing of dues by threatening to stop work just as studios resumed production.58 The relief
fund set out for them had in any case hardly been adequate.59
However, the renewed calls for a Film Council from both within the industry (by B.K.
Karanjia, for example) and the legislature, pending quick crisis resolution, would by July
force a resumption of normalcy.60 An agreement was reached between the action committee
and the distributors from central India.61 The Film Council proposal was discussed by K.K.
Shah with a delegation of producers, film journalists and others, but it soon ran into the usual
disagreements. Producers demanded that they be given more representation.62 In 1969, a bill
for setting up the Film Council was proposed after several blueprints were circulated with
film bodies. 63 However, by 1970, the plan would be rejected in the face of another
“impending crisis” owing to over-production. The more practical proposal which could, to a
large extent, mitigate the exhibition crisis – state subsidies for construction of theatres – was
not granted, even though the demand had been raised.64 The Film Council idea would be
periodically raised thereafter until the 1980s, when it was completely abandoned. Ultimately
it proved to be, as Y.A. Fazalbhoy had hinted in his 1952 commentary on Patil’s
recommendations, a sort of imagined panacea for all the industries ills: a ‘superbody’ with
proposed statutory powers in too many fields, but no actual powers to license the producer,
and no defined economic plan of its feasibility.65 The Patil Committee Report unwittingly
registered the impossibility of arriving at a solution because it could not properly make out
the contours of its very object of study.
Aesthetic intervention: New Cinema in the shadow of a failed reform
By this time, the state’s investment in cinema would take a different path: that of aesthetic
intervention. The once-conjoined demand of infrastructural health and aesthetic reform (i.e.
the contention that a better cinema could only be made by a “healthy” restructured industry)
57
“Readers’ Views: Idle Studios,” TOI, May 30, 1968, 8.
“Another Crisis?”, Filmfare, Vol. 18 No. 8, April 11, 1969.
59
“Journalists’ Appeal,” TOI, May 10, 1968, 3.
60
See Editorial, Filmfare Vol. 17 No. 14, July 5, 1968 and “Film Industry urged to set house in order,” TOI,
July 6, 1968, 9.
61
“Film producers & distributors end dispute,” TOI, July 10, 1968, 1.
62
Editorial, Filmfare Vol. 17 No. 15, July 19, 1968.
63
“Film Council Bill in next Parliament session,” TOI, June 16, 1969, 9.
64
“No migration of film producers, says minister,” TOI, July 25, 1968, 5.
65
Y.A. Fazalbhoy, “Indian Film Industry & Film Enquiry Committee’s Report,” TOI, February 24, 1952.
58
47
had by now split into two. The Film Finance Corporation, formed in 1960, had until then
been strapped with too small a budget. Small loans were advanced to producers whose films
had “a chance of commercial success” to cover a small part of their budget, favouring certain
eminent filmmakers like Ray, Bimal Roy, and Shantaram.66 However, faced with a series of
bad debts, the FFC was restructured with B.K. Karanjia at its helm.67 He decided that it made
no sense to compete with commercial producers for films with good market potential.68 A
new policy was devised for producing low-budget, black-and-white films primarily for the
emergent politicized ‘arthouse’ audience and foreign film festivals, employing young talent
coming out of the Poona Film Institute and encouraging experiments by notables like Mrinal
Sen. The difference was that the new FFC took personal interest in the films being produced,
and was not content to merely extending loans. However this admirable experiment was to be
short lived, as FFC policy post 1975 would take a turn towards financing commercial films.
We now take a minor detour through Bhuvan Shome. I hope to read in it the traces left behind
by the ‘moment of disaggregation’. It seems crucial to me that one should mark the moment
not only as one of failure, but as a time loaded with its own creative possibilities. In the film,
this creativity is quite literally a renunciation of certain practices of governmentality, an
opening onto a world of vitality. As the film that inaugurated the New Cinema movement,
Bhuvan Shome remarkably became a record of its particular era.
The very opening shots call forth a new encounter with the unknown, a world in flux: the rail
lines zipping past seem to revolt against the frame’s edges. On the soundtrack, a throbbing
vocal-instrumental Indian classical track is overlaid with the chugging of the railway engine
in a play of synchronicity and dissonance. The frame suddenly cuts to a neutral grey of what
looks like the sky, the soundtrack carrying over from the previous shot. The continuous
chugging rhythm seems to ‘wait for’ the train to enter this frame, but Sen playfully denies
this expectation. This grey is merely, it turns out, the neutral background for the title credits.
To the initiated viewer, this is of course an instantly recognizable strategy, a combination of
image and sound from the contemporaneous experiments coming out of Films Division.
Particularly relevant is SNS Sastry, whose 1967 short And I Make Short Films practically
gives Mrinal Sen all the contrapuntal, humorous strategies which inform Bhuvan Shome:
deliberately mismatched sound-on-image, mixing and intercutting of classical music with
66
Committee on Public Undertakings (1975-76), Seventy-Ninth Report: Film Finance Corporation Ltd. (New
Delhi: Lok Sabha Secretariat, 1976), 7-8
67
For figures of losses incurred, see “A good year for films aided by FFC,” TOI, September 10, 1970, 8.
68
“No Black Money!,” TOI, December 17. 1988, A2.
48
technological noise, sudden freeze-frames, the framing askance of shots where the human
body often loses its centrality, cutting based on rhythm and tone to elicit strange connections
and contrasts. Incidentally, not only does Bhuvan Shome employ the music composer Vijay
Raghav Rao who worked with Sastry, it directly ends with a shot where the camera travels
along the length of another camera’s long lens and peeks into it: a shot obviously recycled
from Sastry’s seminal 1967 film.
The various connections between the Films Division and the new wave are important not
only because they emit a dense intertextuality and are of interest to the cinephile, but because
they are of the same moment and impetus. Some auteurs like Mani Kaul straddled both the
FFC and FD, both of which would become a common ground for the first films of graduates
from the FTII. More importantly, it was Indira Gandhi’s reign as Prime Minister which
seemed to bracket off this period of state-sponsored accelerated experimentation in film and
the media, particularly involving the young into its fold. We are reminded that it was her
personal interest in appointing Jean Bhownagary, then working at UNESCO, as Chief
Advisor (Films) from 1965-67 that enabled the experimental phase at FD. Coupled with the
simultaneous forays into launching satellite television at ISRO, it seems plausible to say that
the aspiration at that point was to achieve a dynamic ‘global image’ (which I mean not only
in the metaphoric sense of the nation staging its modernity internationally, but a certain
quality of the image itself which aspires to the world). That it coincides with the demise of
the welfare-state model in India is of course the irony.69
Bhuvan Shome, the ‘Big Bad Bureaucrat’70 of the railways, is decidedly a misfit, uneasy in
the ‘borrowed garb’ of the colonial-era sahib to whom he aspires. He rejects the dangers of
tough game like tiger, and chooses bird-hunting. His outward journey into a desert landscape
of Gujarat only nominally connected by rail already mimics the FD filmmaker’s fiat to collect
and archive ethnographic images from the country’s margins. The camera in these films
seems to hungrily, restlessly, exhaust space, perpetually on the move, satisfying some sort of
69
The complicity of avant-garde filmmakers at FD like Sukhdev in taking a pro-Indira stance and making
propaganda during the Emergency years seems to mark off at least one fate of this experimental phase. Even
Sastry made a very ambiguous (subversive) ‘tribute’ called Our Indira. See the entries on sarkari shorts at
http://filmsdivisionindia.tumblr.com/post/79882448149/our-indira-director-sns-sastry-year-1973 and
http://filmsdivisionindia.tumblr.com/post/84428227316/voice-of-the-people-year-1974-director-s , both
accessed May 7, 2017.
70
Satyajit Ray’s famous seven-word description of Bhuvan Shome is “Big Bad Bureaucrat Reformed by Rustic
Belle.” See “An Indian New Wave?,” Our Films, Their Films (New Delhi: Orient Longman impression, 2009
[1976]), 99.
49
primordial urge to see more.71 This is a logic of expansion. Spatial expansion, of course – a
representative figure of the state (the bureaucrat-filmmaker) goes beyond the limits imposed
by the project of modernization, leaves the railway country, explores the unmapped – but also
an expansion of the limits of the familiar and known. We might, in a sense, call this a move
from architecture (built space) to landscape (undifferentiated, unmarked space), or more
simplistically, a move from culture to nature. Shome’s long arduous journey to the hunt
through parched sunny lands in a rickety bullock cart driven by a country bumpkin takes him
farther and farther away from the regularity and smoothness of the rail journey his body is
accustomed to.72 When the oxen run, the cart seems to jostle nervously, almost throwing him
off. Shome saab’s body seems to be ‘learning new dialects’, new ways of looking and
moving once he is out here.73
Left to his own wits at the end of the ride, Shome flounders comically in his hunt. Eventually,
he comes to be aided by Gauri, a village-girl with a smattering of urban experience and
education, with whom Shome develops a sort of convivial, almost sensual, relationship.
Gradually he has to start unlearning culture: first stripped off his shikari attire, made into a
spurious ‘local man’, his urbanity swapped for a tribalism of the nomads, then forced even to
relinquish the human and dress up as a tree for camouflage (in the middle of a dry desert!), to
get close to the birds. Meanwhile he discovers that Gauri is engaged to Jadhav Patel, the very
same ticket-man who had been recently reported to Shome for taking bribes. Shome, who
was in the beginning of the film determined to punish the errant junior, has a change of heart
because of this excursion into the thoroughly unfamiliar. When he does return to his stolid
sarkari office, he is a new man. He sternly reads out the report, then tears it apart in a moment
of largesse, excusing Patel for ‘one last time’. Once Patel is out of the room and Shome is left
alone, it is as if the very architecture of the room has been overturned. The habits dictated by
it are now clearly relinquished. In a clear riff on The Great Dictator, he tries to climb out of
71
K.K. Mahajan was among the first in India, with the new breed of FD cameramen such as M.N. Chaubal, to
introduce the lightweight handheld camera, thereby inventing in the local context an entirely fresh aesthetic of
free-floating exploration. The camera sees without feeling the need to narrativize entirely what is seen, it is the
sensation of the new in the image that they aim for.
72
At one point, the cart-driver stops in front of a line of ‘rustic belles’ carrying water to their villages: a visual
cliché in cinematic figurations of the rural. There’s a slight hint of a feudal economy of violence as the driver
hints that it is common for the urbane babus he ferries to ogle at (and maybe solicit) these women. Shome’s
thoroughly urban middle-class Bengali upbringing of course prohibits such a shameless indulgence. The
bureaucrat, the representative figure of national modernity, still seems to be unaware of feudal reality, unsure of
how to deal with it. While Bhuvan Shome is a premonition of Shyam Benegal’s oeuvre – the iconic body of
work from the New Cinema moment – its dealing with the feudal fabric is rather innocent. For a discussion on
Benegal, see M. Madhava Prasad, “The Developmental Aesthetic,” in Ideology of the Hindi Film, 188-216.
73
Prasad, Ideology of the Hindi Film, 124.
50
the window, then gives up, throws files into the air, picks up a stick and playacts as if it is his
shooting rifle (Sen freezes the frame, then cuts Sastry-style with a freezeframe from his
‘hunting’ trip), then suddenly clears his table, playfully resting on it like a fanciful Adenoid
Hynkel. The final voiceover by Jadhav Patel, reporting in a letter his good luck with Shome
saab to Gauri, reveals that he has been transferred to a big railway station, where he now has
better chances of ‘earning extra’.
What we have, therefore, in this ‘moment of disaggregation’ is a gesture where the state’s
representative, and we, see the futility of its reformist gaze. Inspite of the hint of sexual
attraction between Shome and Gauri, the film does not engage in the libidinal relay typical of
Benegal’s films. The reformist gaze is in fact inverted: it is the bureaucrat who changes in his
contact with the rural, not the girl’s husband! One might now place Bhuvan Shome beside a
similar impetus in the FD experiments, which engendered films traversing the whole range
from head-on critiques of developmental projects – such as Sastry’s Burning Sun and I am 20
(which still speak to a possible reformism) – to more circuitous, open-ended explorations of
the contradictions and discontents of Nehruvian-socialist modernity – such as Pati’s Explorer
and Trip, Sastry’s And I Make Short Films and Sukhdev’s India 67. This critique is often
mounted by delving into urban underbellies and rural hinterlands, opening up to sensate
worlds that are either heavily technologized or reservoirs of a throbbing vitality, often
segueing from the one to the other. At any rate, both Bhuvan Shome and the FD experiments
seem to acknowledge the limits of a bureaucratic ordering of the nation-state, and its entailing
repression of sensation. They open up instead to what is fleeting, accidental and contingent.
It is therefore not entirely a gimmick, as so many have complained, that Mrinal Sen stops the
shot dead very often, inserting at one point, as he was wont to do at the time, raw actuality
footage of the Naxalite protests in Calcutta.74 Another (Sastry-like) ironic shot starts with the
bust of a cabaret girl on a popular Hindi film poster and then tilts down to reveal a lithograph
stuck below her waistline by the Cine Worker’s Union of Bengal demanding pay rises and
other benefits, part of the same zeitgeist as the student protests and the concurrent cine
workers’ struggles in Bombay. The soundtrack meanwhile thunders with a recording of a
74
Such shots were also used in Calcutta 71, giving rise to a curious situation where Sen would be called upon
by friends and relatives of students who had been killed or made to disappear in the police crackdown on
Naxalites. This footage which had probably been shot around the same time as Sen made Bhuvan Shome in
1968-69 unwittingly came to be the last witnessing of the presence of a ‘missing people’. See Ashish
Rajadhyaksha, Indian Cinema in the Time of Celluloid (Indiana: Indiana University Press, 2009), 251-253.
Ebook version at https://indiancine.ma/texts/ashish%3AIndian_Cinema_in_the_Time_of_Celluloid/text.pdf,
accessed on May 7, 2017.
51
leftist rally. There is an archival impulse here obviously, a pressing need to respond and
remain witness to turbulent times, but there is also the premonition that it is the noise of the
protests, the groundswell of outrage, which must be archived. When Shome and Gauri go to
the desert for hunting, we see the same aniconicity take over: the bureaucrat has made the full
traversal from the regulated space of architecture to the flow of shifting dunes. The camera
tilts and pans to register this dynamism of the ground. In the long shots with which K.K.
Mahajan often frames the movement of the human figures across the landscape, the figures
are frequently ‘lost’ to the ground, erasing the sense of perspective. And when the flock of
birds by the riverbank take off, they make shape-shifting formations constantly confusing
attempts to map them in Euclidean terms.75
The shift back to ‘civilization’, the railway offices into which Bhuvan Shome returns, is now
overlaid with the memory of this expansive flowing landscape: the regular desks of the office
stacked with files suggest an explosion of too much dead information, the rooms look
positively cavernous in the low angle tracking shot with ceiling fans lazily moving overhead
in a line. The rigidly mapped architecture of the office, with its codification of acceptable
behaviour, is suddenly made quirky as Shome performs his act of redemption, the tearing
apart of the report that could dismiss Jadhav Patel, then plays around like a clown. The
bureaucrat now knows a life beyond files and reports! His act of forgiving the subordinate,
followed by the subsequent admission of Patel continuing with his ‘extra income’, thereby
marks the moment when corruption is accepted as endemic to the system. Henceforth, the law
and its implementation shall begin to maintain a mutually agreed-upon pact of performance:
reports shall be written, files shall be made, but with the full knowledge that they have
questionable truth- and use-value.76 It is the final retreat of the developmental state, the point
at which it gives up the pretense of a nation-building project, and becomes only a guarantor
of power. Might we not chart the same arc of history in the state-cinema relations we have
been studying for so long?
75
This recalls immediately a particular cut in Pramod Pati’s Explorer (1968), which shifts from such a flock of
birds to waveforms on an electronic monitor.
76
This is the fate of nearly all the reports on the film industry written since 1969: the Khosla Committee Report
and 1980 Report on National Film Policy. None of their recommendations were implemented. By 1980, the
policy turn towards globalization and private capital had practically made the possibility of state reform seem
archaic.
52
Conclusion
Some ending comments are now in order. As I have argued via Prasad, the project of
aesthetic intervention by funding a ‘parallel cinema’ was a failure to make a thoroughgoing
transformation of the whole field of the cinema industry. 77 But there is something that
complicates our reading of Hindi cinema’s infrastructural history as a history of failure. For it
is a fact of some mystery that the Bombay film industry has throughout its existence faced
complaints from within and outside of the deepening crisis it is in because of the lack of
organization, the dubious nature of its finances, various infrastructural shortages, haphazard
working methods, and yet, it has managed to survive throughout, even flourish in certain
respects. Perhaps there is a story of a certain ‘success’ that we miss because we tend to
teleologically read through the ideal of a reconstructed ‘clean’ whole coterminous with the
ideal of the modern nation-state. Let me therefore indulge in some calculated speculations on
the post-69 future of the industry. The consensus arrived in the relations between the
production, distribution and exhibition sectors would soon break. The state’s unwillingness to
intervene in the exhibition sector ensured that producers still had to make do with the
inequities discussed before (the ‘squeeze’ was particularly felt by FFC filmmakers, whose
successive losses ensured the change in policy direction in 1975-76). 78 In 1970-71, the
capping of the number of projects in which a star could act generated some debate, but it was
finally discarded.79 The government kept on increasing taxes and duties as before.80 Under
these circumstances, the rise of smuggling mafia might give one clue to the changing patterns
of ownership and investment into the industry.
What I am proposing is this: the film industry, with its propensity for attracting speculative
capital and a huge loosely organized male labour force, became imbricated in the new socioeconomic formations taking shape in Bombay in the 1970s. The economies of consumption
of the late 60s (narrativized and celebrated in the global travel films) – in which such
smuggled goods such as electronics and gold bullion played a major part – gave rise to
alliances between indigenous capitalists, who had already been reinvesting real-estate,
77
M. Madhava Prasad, “The State in/of Cinema,” in Wages of Freedom: Fifty Years of the Indian Nation-State
(New Delhi: Oxford University Press, 1998), 130-132.
78
Ashish Rajadhyaksha and Paul Willemen, eds., Encyclopedia of Indian Cinema (New Delhi: Oxford
University Press/BFI Publishing, 1998 [1994]), 162.
79
“Limit roles to 6 at a time, film actors told,” TOI, October 20, 1970, 7 and “Film Producers' Guild, artistes
scrap curb,” TOI, September 9, 1971, 3.
80
“Entertainment tax Surcharge deplored,” TOI, November 24, 1971, 6 and “Film Industry Baffled By New Tax
Order,” TOI, November 25, 1972.
53
bullion, and jewellery surplus into film exhibition, and the smuggling-extortion gangs then
gaining ground.81 Already, we have seen, there were indications that the control of extras and
junior artistes was in the hands of gangs right from the 1950s up to the 70s. The affinities
between subaltern gang labour and the cinema only increased in the two decades. A
substantial number of smugglers who had ‘surrendered’ at the behest of J.P. Narayan in 1977
wanted to join the film industry. 82 The 1970s also saw gang control spread to legitimate
businesses such as construction (including, of cinemas) which absorbed black money into the
regular economy.83 By 1974, they had entered film financing through agents, particularly into
“B” productions, distribution and exhibition.84 Haji Mastan was reported to have “extensive
interests in the film industry” including a distribution concern and four film theatres. Mastan
and other top smugglers additionally maintained connections with the ruling political class,
whose election campaigns he often sponsored. 85 On the other hand, he commanded the
respect of a folkloric hero among the subaltern Muslim.86
The films tell this story too. The figuration of the outlaw figure as a hero, to whom the
subaltern Muslim ‘donates his desire’,87 in the 1970s films of Amitabh Bachchan (such as
Deewar and Zanjeer) make little sense without considering two factors. One, it attests to the
presence of such a messianic anti-state figure within the industry’s larger constellation,
including in its self-mythologizing. Two, the film draws upon presence of the subaltern who
makes up the (film-) industrial workforce, and who must be represented to remain
contemporaneous given the political charge of the moment.
Speculative indigenous capital of the mercantile classes, subaltern labour and the musclepower of mafia gangs therefore formed the triangular complex running the film industry from
the 1970s. The state-making nature of the indigenous capital (Rajadhyaksha’s “anglo-bania
links”) therefore erodes over the years, especially in the ‘socialist years’, drifting away from
the state on to an alliance with the parallel economy/state emerging around India’s financial
capital-city. The film industry comes to be located within this complex, replenished by the
81
One hint of this alliance is borne by the names of those arrested for smuggling connections – Nainmal
Poonjaji Shah, Champalal Shah and Rajabali Hirjee Meghani – all men from the traditional Gujarati/Marwari
mercantile backgrounds which make up the sort of indigenous ‘exhibition capital’ Ashish Rajadhyaksha talks
about. “Connections at top level,” TOI, September 27, 1974, 7.
82
“Smuggling was there even during emergency,” TOI, July 28, 1977, 4.
83
“Monsoon no bar to smuggling,” TOI, October 30, 1973.
84
“Smugglers' stranglehold on films may now ease,” TOI, October 10, 1974.
85
“Connections at top level,” TOI.
86
“Smuggling – What’s That? – Mastan,” TOI, May 29, 1977, SM2.
87
Prasad, “The Aesthetic of Mobilization,” Ideology of the Hindi Film, 138-159.
54
continuous flows of capital and labour across region, nation and globe through Bombay. It is
this ‘informal’ configuration that instinctively responds to the excessive affect, romance and
desire for popular sovereignty that the cinema modulates; something the post-Independence
state repeatedly fails to do.
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55
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Rajadhyaksha, Ashish. Indian Cinema in the Time of Celluloid. Indiana: Indiana University Press, 2009.
Ray, Satyajit. Our Films, Their Films. New Delhi: Orient Longman impression, 2009.
Vitali, Valentina. Hindi Action Cinema: Industries, Narratives, Bodies. New Delhi: Oxford University Press,
2008.
Journals and newspapers
57
Times of India (TOI).
Daily News Analysis (DNA)
Filmfare
filmindia
Screen
Documents
- The Report of the Film Enquiry Committee (New Delhi: Government of India Press, 1951)
- Committee on Public Undertakings (1975-76), Seventy-Ninth Report: Film Finance Corporation Ltd. (New
Delhi: Lok Sabha Secretariat, 1976).
Websites
- Sarkari Shorts (http://filmsdivisionindia.tumblr.com/)
- Wikipedia. (https://wikipedia.org)
- The Wire (https://thewire.in)
- Indian Cinema.ma (https://indiancine.ma)
- Luminous Lint (http://www.luminous-lint.com)
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