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The Downtown Business Club - Slides

The Downtown Athletic Club was private social club which occupied its own skyscraper on Wall Street, New York. Completed in 1930, the building was designed as a representation of upward social mobility. Of evolution. Of the American way. Each Floor of its 38 floors narrates is allocated a progressively purifying function from the athletic spaces on the lower floors to the socialising and lodging spaces on the floors above. Koolhaas described it as "a Constructivist Social Condenser . . . a machine to generate and intensify desirable forms of human intercourse." The aim of this project is to hack the Downtown Athletic Club and redesign the rules using a model based on Cellular Automata. To do this, I have employed a business incubator as a collectivist social metaphor wherein the objective is not for any party to fail but for all to thrive. If one party is found unable to compete then he is able to transform into a new business model that would be successful.

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