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Journal: theEspecialist, 2002
Abstract Business English represents an ever-growing area of research within the broader field of English for Specific Purposes (ESP). In recent years, the publication of teaching materials in the area has become a booming industry. In order to help teachers in the process of materials selection, we present an overview of recently published Business English materials available in the market according to catalogues from Cambridge, MacMillan/Heinemann, Heinle & Heinle, Longman, Oxford and Prentice Hall/Simon & Schuster released in 2000-2001. First we present background information on Business English within EFL teaching and then proceed to discuss the materials available. Key-words: ESP; Business English; materials selection; EFL teaching
In Introducing Business English, Catherine Nickerson and Brigitte Planken, two leading researchers and practitioners in the field, seek to provide a comprehensive introduction to Business English by drawing on different research traditions. Overall, the book focuses on the spoken and written modes of business communication, while briefly addressing some genres which fall into the sphere of computer-mediated discourse. Apart from discussing the latest research on these areas, the volume dedicates a special section to Business English pedagogy. The authors stress the complex and context-driven nature of Business English, which must be considered by both researchers and practitioners when examining and teaching international business communication. Despite some weaknesses, the book is a welcome addition to the growing literature in this area as it provides an in-depth analysis of the many dimensions involved in the processes of understanding and producing business genres. This raises awareness of the complexity of Business English and warns practitioners against teaching decontextualized templates and linguistic features. The book’s extensive overview of both seminal works and recent literature on the topic from a variety of perspectives makes it a must-read for graduate students and researchers in the area. Moreover, the review of different pedagogical approaches and the listing of resources for teachers of Business English turn it into a useful toolkit for more seasoned practitioners in the field. The book also may be of interest to scholars in corporate discourse, ESP, genre analysis, discourse analysis, and translation studies.
INTERNATIONAL BUSINESS RESEARCH, 2019
INTERNATIONAL BUSINESS RESEARCH, Vol. 12, No. 5, May 2019.
our complacency, the forces, compulsions and propensities inherent in the taken for granted attitude have taken over our narrative by incorporating the linguistic and ideational structures conceptual and symbolic terminologies into "it goes without saying" discourse. More significantly, as we see in the Corporate Pakistan, the conflicts, contradictions, mutually exclusive and seemingly categorical structures coexist and overlap the interdependent and relatively independent meaning structures-not metaphorically but actually and literally. A radical examination and a phenomenological reduction of the naturalistic attitude is an extremely engagement situation and an onerous task, taxed with the burden of reconstructing the corporate world, while living in it as a world within world. It is hard but there is something heroic about the search for the moral meaning of thus it ought to be. It is a contentious task the Corporate Functionary has to face today. To retrieve and refashion the terminology that has already absorbed the biases and prejudices by being part of the language of the "given" corporate world is an onerous but extremely creative task. Our Corporate Functionary needs to radically examine the conceptual and meaning structures of words, terms of reference, relation category. .. to restore the corporate discourse to its unified dimension, free from fragmented and departmentalized tendency institutionalized in teaching and in research in the institutions of business education. We need to liberate our narrative from the bondage of naturalistic ramifications. Once again, it is an arduous task: to construct multiple narratives with relative contours and nuances by putting the "naturalistic" and taken for granted attitude in parenthesis for radical phenomenological reduction, to transcend its nominal concerns and to find meaning in wealth and riches, profit and personal gains, glory and fame, power and authority. Legitimization of power is illegitimate if it does not enjoy moral authority and power destroys itself if it is not predicated on truth. That is where the Corporate Thinker comes in; to assume the role that is his: "tell the stories, invent the narratives, revive the discourse and dream on." However, given the overwhelming temptation awakened by the lure of mindset, generated by acquiescence-will such a dream come true? It is a forlorn hope. "Hope is a waking dream" (Aristotle). It unfolds a World within Word. It demands a culture that is not risk averse, a culture that promotes the will to truth, encourages the desire to think creatively, inspires the passion for innovative ideas and enlightened leadership, firmly entrenched in the thoughts of usable past, is propelled by the futuristic and transcendental vision. That is the context in which we need to see the corporate world as it is, holding the promise of the world as it ought to be, the world within world, a dream within a dream, a circle within a circle. It is a reality with all its flaws and imperfections, ready to embrace the world to be, waiting to be awakened by the breath of love and loving care of education; above all, by the creative imagination and the will to truth. Let us hope that someday, ages and ages hence, miles and miles away, this world will glorify the realm of possibility and make our dream come true. That will be the day, and what a day will it be, when, after a long last the world to be, will manifest itself as a fulfilment of man's socio-cultural needs, ethico-moral propensities, political and economic aspirations. That will be the day when we will know, and for the first time, that this world has always been there, for the taking; but we will not have it. This world within the world in which we live, has always been there waiting for an imaginative interpretation by our creative will, to be rescued from its anonymity, to be awakened from its slumber.
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