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Studying Managerial Work A
Critique and a Proposal
ARTICLE in JOURNAL OF MANAGEMENT STUDIES · MAY 2007
Impact Factor: 4.26 · DOI: 10.1111/j.1467-6486.1987.tb00702.x
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STUDYING MANAGERIAL WORK:
A CRITIQUE AND A PROPOSAL'''
HUGH WILLMOTT
Organization, Personnel and Employment Division, Management Centre, Aston University
INTRODUCTION
A striking point about empirical studies of managerial work in capitalist
enterprise is their disregard for its institutional formation and significance.' '
In general, the institutional conditioning and consequences of managerial work
is either bracketed, taken for granted, or treated as an independent variable.'^'
The purpose of this article is to highlight the hiatus between 'behavioural' and
'institutional' accounts of managerisJ work and to suggest a means of overcoming
this dualism between'action'and'system'(Giddens, 1976; 1979; 1984). More
specifically, the paper focuses upon the neglect of institutional analysis in
behavioural studies of management practice.
Studies of managerial work are found wanting in four inter-related respects.
First, as already noted, they abstract the activities of individual managers from
the institutional arrangements in and through which they act. In doing so, such
studies generally disregard how the work of the manager is accomplished by
enacting, and thereby reconstituting, institutionally produced rules and
resources. Second, and relatedly, their focus is upon differences of individual
behaviour or group allegiance, and not upon managerial work as expressive
of the (developing) institutional arrangements that are at once a condition as
well as a consequence of managers' actions. Third, these studies uncriticzJly
trade upon a distinction between the technical/formal and the political/formal
elements of managerial work. TechnicjJ/formal elements are assumed to be
legitimate or politically neutral because they are ofTicially sanctioned. What
is 'political' is thereby restricted to 'informal' departures or deviations from an
officially sanctioned order, and even then such departures are generally
understood to be of only local, organizational significance.
The final limitation of these studies concerns the lack of revealed awareness
about the problematical relationship between the observer (researcher) and the
observed (manager). They do not appreciate the value-relevant (Weber, 1949)
and cognitive interest-dependent (Habermas, 1972) nature of accounts of
managerial work.'*' This failure to reflect upon, and stimulate an appreciation
of, the intrinsically open and problematical nature of the relationship between
Addressfor reprints: Hugh Willmott, Organization, Personnel and Employment Division, Management
Centre, Aston University, Gosta Green, Birmingham B4 7ET.
250
HUGH WILLMOTT
observer and observed allows existing studies to appear to provide a mirror image
of the reality of managerial work. This is especially the case when they do little
.more than reflect commonsense accounts of what managers do, and when so
few alternative accounts, informed by a critical perspective, have been undertaken.'^' In this respect, it is relevant to acknowledge that the proposed
framework does not escape dependence upon particular values and interests.'*'
Specifically, it is guided by a concern to highlight the unavoidably social or
relation^ - and, therefore, moral and political-character of managerid action,
as well as by an interest in revealing how this action may both preserve and
conceal what is problematical within organizations and society.
The article falls into three main sections. In the first section, jdternative
conceptualizations of management are briefly outlined before critically reviewing
three major empirical studies of manageriad work by Dalton, (1959) Kotter
(1982), and Mintzberg (1973). The second section extends the critical examination of these studies by considering alternative frames of reference for making
sense of capitalist work organization. Finally, in the third section, Giddens'
theory of structuration is advanced as providing an alternative methodological
framework for the study of managerial work. Its relevance is then illustrated
by reference to empirical materials presented by Nichols and Beynon (1977)
in Living with Capitalism.
ACCOUNTING FOR MANAGERIAL WORK
In his textbook treatment of management, Child (1977) distinguishes between
three different conceptualizations, or images of management. The first image
of management is of the 'economic resource' that performs technicad, administrative functions. A second, related image is that of the 'professional corps' which
is identifiable less by its function than by its expertise and credentials. Underdeveloped in comparison. Child suggests, is an image of the 'political aspect'
of management {ibid. 113). When examined from this aspect, management is
conceptualized as 'a system of power and authority within which different
personal and group strategies are pursued' {ibid.).
Within the 'political' literature on mjinagement. Child identifies three strands:
studies that locate managers in the class structure {e.g. Nichols, 1969; Stanworth
and Giddens, 1974), studies that attend to managers' orientations within
and between different organizational and cultural settings {e.g. Sofer, 1970;
Turner, 1971) and, finally, studies that focus upon the social and political
processes embodied in managerial work (e.^. Dalton, 1959; Mintzberg, 1973).
However, although these strands are exposed in Child's overview, the rifts
between them are not. 'Institutional' writers have studied managers' positions
in the 'system of power and authority' independendy of the examination of
managers' personal and group strategies. And, on the other hand, 'behavioural'
writers have researched managers' strategies without understanding these to be
STUDYING MANAGERIAL WORK
251
a medium and outcome of a wider 'system of power and authority'. The
contention that research has been premised upon a dualistic separation of institutional and behavioural dimensions will now be explored and illustrated by
reviewing briefly three major contributions to the study of managerial work.'''
Mintzberg
In The Nature of Managerial Work (1973), Mintzberg presents an analysis of the
work of five chief executives. To interpret his findings, he builds upon role
theory to advance a contingency view of managerial work in which variations
between managerial role sets are attributed to the deterministic influence of
four nested sets of variables: 'environmental', 'job', 'person' and 'situational'.
Or, as he puts it, 'the work any manager does at a certain point in time can
be described as a function of the four "nested" sets of variables'. Mintzberg's
approach represents the rejility of managerizil work as a set of discrete, 'observable' activities. The mix of these activities is then associated with the occupancy
of a formal office or position which is seen to be shaped and modified by the
four nested sets of variables. By conceptualizing the content of managerid work
in terms of discrete activities, and by drawing upon contingency theory to
account for variations in managerial work, Mintzberg effectively disregards
the social or relational nature of managerial work. Not that he fails to note the
significance of'environmental' and 'situational' variables. But this recognition
that managerial work is shaped by institutional 'variables' does not lead him
to develop a relational understanding of its reality.
Instead, Mintzberg seems to be saying this: when we make sense of managerial
work, we must not make the mistake of explaining it solely in terms of the
personality characteristics ('person' variable) of the individual manager. In
addition, we must recognize the impact of institutionjJ and interpersonal forces:
the 'environmental', 'job' and 'situational' variables. In this way, Mintzberg
appears to take account of the social nature of managerial work. But he does
so without appreciating the relational and contested production of this reality.
Yes, he does conceptujJize managerial work as the outcome of an interaction
between 'social' variables. However, in his structured observational method,
where work content is equated with commonsense description, and also in his
theory, which involves the unproblematic identification of roles and variables,
all appreciation of the socieJ formulation and maintenance of the 'content' of
managerial work is excluded.'*' And so, despite an espoused concern to
examine managerial work in terms of the institutional roles performed by
managers, Mintzberg's methodology and conceptual framework effectively deny
him the possibility of studying the historical and politiceJ processes that underpin, channel and provide rationales for the work that managers do.
Dalton
In turning to consider Dalton's Men Who Manage (1959), it might be anticipated
that a more penetrating account of the 'political aspect(s)' of managerial work
252
HUGH WILLMOTT
would be found. Certainly, the method of participant observation enabled
Dalton to get beneath the surface of the formal and/or officially sanctioned
features of managerial work. In doing so, he exposes much of the underlife
of organizations {cf Goffman, 1959) in which 'informal' arrangements replace,
impede and are 'mixed' with formal, ofTicizd procedures.
However, on closer inspection, it is apparent that Dalton's appreciation
of the social and political processes of managerial work is quite limited. There
is much reporting of the shifting individual and clique-based strategems
developed by managers to 'loosen controls on themselves and tighten them
on others' (Dalton, 1959, p. 19). But the focus of Dalton's research is almost
exclusively upon the psychological struggles of the individual manager who
is seen to strive to reconcile (unreconcilable) 'rational, emotional, social and
ethical claims' in the context of large, impersonal corporations {ibid. p. 258).
In elaborating and illustrating the existence of tensions between roles and
their players, Dalton's analysis conceptualizes these tensions primarily as the
result of personal sentiments rather than, say, the contradictory, oppressive
structure of social relations. There is minimal detailed description or theoretical
penetration either of role tensions or of the structural source of the rules and
resources drawn upon by managers in the pursuit of their 'personal' values and
interests.
Kotter
The fmal study to be considered is Kotter's The General Managers (1982).
Like Mintzberg, Kotter focuses his attention upon the work of a number of
senior managers. In doing so, he concurs with Dalton in the view that 'reed
progress' in the study of managerial work depends upon the use of unstructured
observation methods {ibid. p. 153). These, Kotter indicates, are essential if the
researcher is to get 'inside' descriptions of activities undertaken or roles played
in order to reveal how managers construct and maintain their relationships with
others.
Kotter's study begins to disclose how 'effective' managers skilfully use their
access to institutional resources to build political alliances and influence
people. He reve2ils, for example, how managers contrive to glean information
and support from supervisors without appearing to be over-demanding or
inadequate; how they seek to motivate and supervise subordinates, and how
they elicit co-operation from corporate and external groups despite resistance,
etc. {cf. Blau, 1965). As Kotter observes, the managers in his study
tried to make others feel legitimately obliged to them by doing favours or
by stressing their formal relationships. They acted in ways to encourage
others to identify with them. They carefully nurtured their professional
reputations in the eyes of others. They even manoeuvred to make others
feel that they were particularly dependent on the general managers for
resources, or career advancement or support (Kotter, 1982, pp. 69-70).
STUDYING MANAGERIAL WORK
253
It might be said that Kotter's observations are merely statements of the obvious.
Don't we already know that managers, like everyone else, skilfully construct
and employ symbols and other 'stage props' to secure the sense and solidity
of their position and prerogative? Perhaps we do, but most studies of managerial
work serve to dim rather than heighten our awareness of this, as Kotter (1979;
1982) forcefully points out. His major contribution, then, has been to highlight
the building and maintaining of networks of 'relationships' in a sine qua non of
general meinagerial work. In doing so, he reveals that the power that is exercised
and replenished through the successful management of inter-personal networks
should not be regarded as peripheral to managerial activity nor be treated as
a deviation from formally or officially defined roles.
In these aspects, Kotter's study goes further than most of its predecessors
in acknowledging and stressing the central importance of social relationships
and power in the routine accomplishment of managerisd work {cf. Sayles, 1979).
However, Kotter's interest in relationships and power extends only to the
identification of their significance and potential for achieving a more effective
use of the individual manager's talents. The 'position-power' of managers is
perceived to be unproblematical. According to Kotter, 'politicking' by managers
is necessary only because of the complexity of large organizations that makes
it difficult to obtain reliable current information about diverse operations. No
mention whatever is made of the structures of social and economic relations
that support the legitimacy of the rules and the accessibility of the resources
drawn upon by managers in deflning, refining and defending the content of
their work. A unitarist or perhaps pragmaticjilly pluralist view of the organization is thus taken for granted (Kelly, 1982) as the pursuit of existing priorities
by more effective managers is assumed to be in the interests of everyone.
To summarize this section, it has been argued that prominent jmd influential
studies of managerial work have been guided by frameworks of interpretation
that have disregarded or trivialized its institutional reality and signiflcance.
By separating work from its social context, these 'behavioural' studies have
largely disregarded the 'political aspect' of managerijil work; or they have
identifled it exclusively with the skills and strategies devised and applied by
individujil managers to perform their formally deflned roles and/or to advance
their career interests. Overlooked or obscured are the institutional grounds of
mcuiagerial work as an expression of politico-economic relations of power. This
critical assessment of the capacity of such studies to illuminate the political aspect
of management wiU now be expainded. To do this the 'unitar/ and 'pragmatically
pluralist' assumptions common to these studies will be compared and contrasted
with Em edternative, 'radicsd' view of the structure of power relations in organizations and society.
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HUGH WILLMOTT
TOWARDS AN ALTERNATIVE AGCOUNT OF MANAGERIAL WORK
In the previous section, the political aspect of management was equated with
the view of management as a 'system of power and authority within which
different personal and group strategies are pursued' (Child, 1977, p. 113). The
particular virtue (and vice) of this formulation is its capacity to include (and
its failure to differentiate between) the structural principles of the system and
the associated structuring of individucd's strategic conduct. To characterize the
variety of ways in which 'system' and 'strategic conduct' can be conceptualized,
it is relevant to refer briefly to Fox's (1973; 1974) distinction between unitary,
pluralist and radical frames of reference. By drawing selectively and critically
upon Fox's analysis, differences in the formulation of the relationship between
observer (researcher) and observed (managers) can be highlighted.
Unitary, Pluralist and Radical Views of Management
From a unitary standpoint, the structure of social relations within organizations
is seen to embody rational efforts to develop the most efficient and effective
means of achieving common interests and objectives. When studied in this light,
managerial work is regarded primarily as an expression of the technical division
of labour required to realize organizational goals. In other words, the work
of managers is accounted for as a functional element of organization whose
responsibility is for the rational design of all aspects of organization so that
the shared objectives of its members can be secured. This view of the structure
of socid relations is most clearly evident in classical and human relations
accounts of the role of management. However, as noted earlier, strong traces
of this perspective can also be found in recent studies of managerial work (e.g.
Mintzberg, 1973).
From a plur2ilist standpoint, the unitary perspective is unconvincing because,
in large modern organizations, the complexity of the technical division of labour
is such that individuals are conditioned by specialized training and motivated
by self-interest to form coalitions for the pursuit of sectional objectives. Conflicts
between a plurality of power-holders within organizations is thus seen to be
endemic, and managerial work is understood to involve a continuous effort
to gain consent and/or contain conflicts of interest in ways which, in the long
run, allow at least minimal fulfilment of all members' sectioned objectives. This
perspective has been advanced by theorists who have regarded the classic,
unitary view of management as an unobtainable ideal. Desirable as this ideal
might be, to confuse it with recdity or to strive to make recility conform to it,
is perceived as self-defeating. Again, evidence of elements of this pragmatic
pluralist framework is present within studies of managerial work reviewed earlier
(e.g. Kotter, 1982).
Finally, the radical standpoint challenges assumptions made in both pluredist
and unitary accounts of the structure of social relations in organizations (and
society). The basic charge levelled against them concerns their failure to
STUDYING MANAGERIAL WORK
255
recognize the politico-economic nature of the technicEil division of labour. From
a radical perspective, the horizontal and verticEil differentiation of tasks between
individuals and groups cannot adequately be explained by references to functional imperatives. Instead, it is understood to reflect and sustain the structure
of power relations within society. Managers are seen to play speciedist, technical
roles in the division of labour. But these roles are perceived to be primarily
conditioned by the political economy of labour processes in capitalist society.
Capitalist Work Organization
Central to Fox's conceptualization of the radical frame of reference is a distinction
between spontaneous and manipulated forms of'consensus'.''' Whereas spontaneous forms of consensus are understood to arise when all involved are 'moved
by a common cause', a manipulated consensus describes the position when one
group has the physical or institutional power to exploit others' dependence in
the pursuit of its own sectional interest. As Fox (1974, p. 284) puts it:
People do not come together freely and spontaneously to set up work
organizations, the propertyless many are forced by their rued for a livelihood to seek
access to resources, owned or controlled by the few (emphasis added).
Fox highlights the structurd dependence of the many upon the few. He also
emphasises that the latter's influence in shaping expectations and aspirations
tends to create a situation in which socially arbitrary conventions cind principles
are in effect naturedized. However, conspicuous by its absence from his anadysis
is any sustained appreciation of the existence Jind significance of structursd contradictions and forms of resistance within socicd systems. Certainly, he remarks
upon the asymmetrical distribution of power and the conflicting objectives
represented in the existence of low discretion roles. But little or nothing is said
of the structural cleavages of interest - the contradictory forms of unity - that
can be said to be inherent within capitcdist relations of production. Indeed,
it would seem that, in Fox's allegedly radicjd frame of reference, the powerful
have the unassailable power to suppress or over-rule such contradictions by
using their power to 'determine the power of the many' {ibid. p. 284).
In contrast, the position taken here is that relations of production are premised
upon and structured around a basic contradiction between the 'principles' of
socialized production and private appropriation (Giddens, 1979, pp. 136-7).
Following Marx, Hindess and Hirst (1977) have outlined the central structural
dynamic of those relations sdthough, as they observe in a later publication,
it is 'capitals', not capitalists, which exist in capitalism in its socialised form
(Cutler et al. 1977, p. 312).
Capitalists buy mecins of production and items of personsd consumption from
each other. They buy labour power from labourers in exchange for wages.
With these wages the labourers buy items of personal consumption from
256
HUGH WILLMOTT
capitalists and must then sell their labour power for a further period in order
to be able to buy further means of personal consumption. Appropriation
of surplus labour here depends on a difference between the value of labour
power and the value that may be created by the means ofthe labour power.
Surplus labour takes the form of surplus value
Thus capitalist relations
of production defme a mode of appropriation of surplus labour in the form of
surplus value, and a social distribution of the means of production so that
these are the property of non-labourers (capitalists), while the labour power
takes the form of a commodity which members ofthe class of labourers are
forced to sell to the class of non-labourers (Hindess and Hirst, 1977, p. 10).
This contradiction between private appropriation (possession) and socialized
production (non-possession) underpins and succours (but does not determine)
a class division of labour. This is reflected in tensions within structures and
strategies of control as capital depends on labour for the cycle of production
and valorization to be sustained (Cutler et al. 1977; Storey, 1985a). As the
servants of socialized capital, managers are formally required to organize the
resources at their command to ensure the extraction of surplus value. In
performing this function, management is required to forestall or check resistance
to control that arises out of the contradiction between socialized production
and private appropriation (Storey, 1983). As Winkler (1974) and Zeitlin (1974)
have found, top managers, at least, tend to espouse values and priorities that
are very similar to those of shareholders (and creditors). More generally, the
(albeit ambiguous) class position and institutional role of managers at all levels
inclines them towards ideas and actions that are not markedly opposed to the
reproduction of a social order in which they enjoy a position of comparative
advantage (Goldthorpe, 1982).
However, formal requirements and concrete practices do not necessarily
coincide. Managers are not omniscient. Even when intending to safeguard
shareholders' interest, conflicting interpretation and judgement inevitably enter
which, with hindsight, can be questioned. To put this another way, the interests
of capital like those of labour, are not given. They have to be organized.
Moreover, they are organized by managers who themselves do not occupy an
unambiguous position within the structure of capitalist relations of production.
The variable measure of autonomy enjoyed by managers can be used to organize
and defend their own (specialist and hierarchically positioned) vzdues and
interests. Moreover, despite being employed to preserve the interests of capital,
most managers share with workers an oppressive requirement to sell their labour
power to provide for the items of personal consumption.
For these reasons it should not be assumed that managerial action is
unmediated by 'opposition and resistance, opportunism and sheer irrationality
and incompetence' (Storey, 1983, p. 7). What managers actually do cannot be
convincingly analysed without allowing for the influence of'sectional conflicts,
professional strategies, internal bargaining, occupational closure and so forth'
STUDYING MANAGERIAL WORK
257
(Reed, 1984; Salaman, 1982). However, in taking this into account, it is equally
imjjortant not to be distracted or become preoccupied with conflicts within
management («.5. Dalton, 1959; Pettigrew, 1985). Otherwise, as Tinker (1984,
p. 70) has cautioned, 'the "moderators" and "intervening factors" take on greater
significance than that which is being moderated - structural conflict itself.
To classify managers simply as 'part of the capitalist class' and 'members
ofthe bourgeoisie', as for example Carchedi (1975, p. 48) does, is to overlook
how their social location and work situation is constructed in the context of
competition and struggle within classes as well as between classes. Crucially,
the reproduction of class relations of production founded upon the contradiction
between socialized production and private appropriation does not exist independently of non-economic forces (Coward and Ellis, 1977; Pecheux, 1982). Indeed,
political and ideological elements may not only condition but also contain,
conceal and thereby postpone indefinitely the resolution of this contradiction.
In a similar vein, Burawoy (1985) has noted how the process of ideological
and political struggle between classes can mollify the opposition of interests.
The 'crucial issue', he argues is that
the interests that organize the daily life of workers are not given irrevocably;
they cannot be imputed. . . To assume, without further specification, that
the interests of capital and labour are opposed leads to serious misunderstandings of capitalist control (pp. 28-9).
'Serious misunderstandings' arise where it is assumed that the interests of
workers/managers can be 'read off from the primary economic contradiction
of capitalist relations of production. In concrete social practices, political and
ideological elements, whose plausibility and legitimacy is conditioned by the
distinctive features ofthe capitalist mode of production, C£m obscure or minimize
the class nature of the structure of production relations. In the factory or at
the office, workers do not directly confront 'the class of possessors'. Rather,
they encounter managers who, like themselves, exchange their labour for
wages,'' ' and who may appear merely to be engaged in the universal,
technical task of co-ordinating a complex labour process. From this perspective,
the soci£il function of management, which involves preserving a (profitable)
difference between the price paid for labour power and the value it creates,
may be invisible to workers and managers jdike. The extraction of surplus value
is obscured from view as wages appear to cover all the hours at work, not just
the hours necesary for the reproduction of labour power; and the individual
or collective wage bill appears to be determined, in a quasi-fatalistic manner,
by the impersonal mechanism of the market, without awareness of how the
allowance for unpaid labour is already incorporated into the structural operation
of this mechanism.'"'
Moreover, even those who recognize the class structure of capitalist relations
of production may pledge or resign themselves to getting what they, individually
258
HUGH WILLMOTT
or collectively, can out of'the system'. For, as Storey (1985b, p. 282) has
stressed, labour is not simply in the position of being subject to capited, it also
has a crucial stake in i t . . . many workers see their fortunes enmeshed in the
prevailing order. People deeply criticcd of this order also act to make it work'.
'Co-operation' may thus be as much the product of informed cdculation as
it is an expression of ignorance, manipulation or fedse-consciousness. Reflecting
such ideas, the notions of a 'fair' wage is regularly formulated in relation to
differentials and comparabilities rather in terms of the difference between
necessary and surplus labour time. Nonetheless, from the perspective advanced
here, such ideas, which serve to reproduce exploitative and oppressive relations
of production are regarded as an expression of these class relations. For, as
Giddens (1982, p. 40) has observed:
it is quite possible to conceive of circumstances in which individuals are not
only not cognisant of being in a common class situation, but where they
may actively deny the existence of classes - and where their attitudes and ideas
can nevertheless be explained in terms of class relationships (emphasis added).
In sum, managerial work cannot adequately be studied and accounted for
simply by identifying its economic function. Nor can it satisfactorily be explained
purely in terms of its checking of resistance from below. Nor, finally, can it
be understood only in terms of the autonomous, if ambiguous, values and
interests of managers. Instead, the argument of this article is that managerial
work is theorized better as reflecting and sustaining a fundamentally contested
structure of social relations in which an institutionalized organization of the
interests of capital is tempered and compromised: first by systematic contradictions; second, and relatedly, by individual and collective resistance from below;
and, third, by managers themselves who, at the very least, interpret and act
out their 'functional roles' in the light of their own (minimally) autonomous
cultural and ideological values. This understanding will now be explored and
illustrated by drawing upon Giddens' theory of structuration and Nichols and
Beynon's Living with Capitalism.
THE THEORY OF STRUCTURATION AND THE
STUDY OF MANAGERIAL WORK
It has been argued that if the study of managerial work is to take account of
its institutional contexts as well as the strategic conduct of individual managers,
then manageried work must be analysed sis an expression of the strategic conduct
of individuEils and as a product of the institutionad order. Giddens (1976; 1979;
1984) has recently developed a conceptual framework that provides a means
of doing precisely this: to overcome the dualism in social and organizational
theory between 'action' and 'system' (Ranson et al. 1979; Willmott, 1979). His
STUDYING MANAGERIAL WORK
259
theory of structuration will first be outlined before illustrating how it provides
an alternative framework for the study of managerial work.
The Duality of Structure in Interaction
Central to the theory of structuration is the idea of structure as a duality. Instead
of employing the concept of structure to describe a context in which social
practices are situated or played out, it is conceived as the medium of strategic
conduct. Structure is thus understood to reside within social practices and not
to exist as an external context of constraint upon them {cf Bhaskar, 1978).
The particular value of the theory of structuration is that it does not reduce
'action' to a function of 'the system'; nor does it neglect or take for granted the
structural conditions and consequences of'action'. Instead, by conceptualizing
structure as a duality - that is, as a medium as well as an outcome of
(managerial) action - it is possible to better grasp the inter-relatedness of the
'institutional' and the 'strategic' dimensions of social practice.
In the process of acting, agents are conceived by Giddens as mobilizing
interpretative schemes, norms and other facilities which, collectively, are
described as the modalities of structuration (see figure 1). Analytically, the
modalities provide the linkage between the process of interaction and the
structural components of social systems. Modalities are understood to be drawn
upon by actors in the production of interaction. And, at the same time, they
are the media of the reproduction of the structural components of systems of
interaction. By placing an epoche upon the institutional dimension, the
modalities appear in the form of the communication of meaning, the use of
power and the application of norms. Conversely, when bracketing the strategic
dimension, the modalities appear as the structured properties of social systems
- as expressions of signification, domination and legitimation.
Interaction
Communication
(Modality)
Structure
Interpretative Schemes
Power
Facilities
Sanctions
Norms
Signification
Domination
Legitimation
Figure 1. The duality of structure in interaction (Giddens, 1979, p. 82)
To elaborate, from the standpoint of strategic conduct, the three analytically
separable modalities are examined in relation to individuals' efforts to achieve
their purpose and/or pursue their interests. From this perspective, the modalities
appear as rules and resources strategically drawn upon by agents in the
accomplishment of interaction. From an insitutional standpoint, in contrast,
these rules and resources are studied as features of systems of social interaction.
To repeat, the analytical significance of the modalities is that they provide 'the
coupling elements' whereby the analysis of the 'dimension of interaction centred upon the communication of meaning, the operation of relations of power
and the application of normative sanctions - is linked to the analysis of the
260
HUGH WILLMOTT
Structural components of social systems - where the analytical focus is upon
signification, domination and legitimation. In this way, whether the analytical
focus is upon actors' strategic conduct or the structural components of social
systems, Giddens' conceptual framework incorporates the recognition that
The communication of meaning in interaction does not take place separately
from the operation of relations of power, or outside the context of normative
sanctions. . .no social practice expresses, or can be exploited in terms of,
a single rule or type of resources. Rather, practices are situated within
intersecting sets of rules and resources (Giddens, 1979: ibid. pp. 81-2).
When the institutional dimension of social practices is methodologically
bracketed, actors are seen to draw upon the structural properties of socijil
systems so as to 'bring off everyday socid interaction. Conversely, when the
dimension of strategic conduct is bracketed, it is not the involvement of these
properties in the accomplishment of social practices that is of interest, but,
rather, their particular composition within a given social system. As Giddens
(ibid. p. 80) puts it:
To examine the constitution of social systems as strategic conduct is to study
the mode in which actors draw upon structural elements - rules and resources
- in their social relations. 'Structure' here appears as actors' mobilization
of discursive and practical consciousness in social encounters. Institutional
analysis, on the other hand, places an epoche upon strategic conduct, treating
rules and resources as chronically reproduced features of social systems.
To this, Giddens adds:
It is quite essential to see that this is only a methodological bracketing: these
are not two sides of a dualism, they express a duality, the duality of structure (ibid.
emphasis added).
Giddens' theory of structuration offers a conceptual framework for connecting
the 'strategic' and 'institutional' aspects of managerial work. By employing this
theory, the social practices that constitute managerial work can be studied as
the skilled accomplishment of agents and as an expression of the structural
properties of systems of interaction. Thus, on the one hand, they are seen to
be accomplished by managers who strategically develop and enforce rules and
deploy resources. From this 'strategic' standpoint, it is evident that they are
actively engaged in accomplishing and restructuring regularized relations of
interdependence both amongst themselves and with other groups. On the other
hand, such conduct is understood to be possible only because of the institution£il
rules and resources that are (presently) at their disposed. The value of this
framework will now be illustrated by drawing upon empirical material presented
STUDYING MANAGERIAL WORK
261
by Nichols and Beynon in Living with Capitalism. This study is of particular
relevance because of its authors' explicit concern to connect action and structure.
For, as Nichols and Beynon lucidly observe in the preface
So much of what passes for 'theory' (even Marxist theory) fails to connect
with the lives that people lead, whereas most descriptive social surveys too
often fail to grasp the structure of sociEil relations and the sense which people
make of
''^'
Living with Capitalism
The speciflc focus of Living with Capitalism is the relations of production within
a modern factory named Chem Co. Included in this is an examination ofthe
labour of superintendence' (i.e. managerial work) in the context ofthe management strategy for the organization and control of the labour process. The
following extract is illustrative of the practice of the 'new industrial relations'
at Chem Co. in which managerial work involves the artful application of socied
psychological theories and skills. In common with most qualitative research,
it is based upon one informant's account of a set of events. Clearly, it would
be of interest, for other purposes, to explore other accounts ofthe same events.
However, for the present purposes of illustrating Giddens' framework, it is not
necessary to be detained by considerations of the 'accuracy' or 'impartiality'
of this particular account.
In the following extract from Living with Capitalism, Colin Brown, a comparatively young and inexperienced manager describes how he uses a case of poor
time-keeping to manage his relationship with a shop steward. Brown reflects
Every man is born to do something and my function in life is to manage.
I think this is a problem that most managers have failed to get to grips
with. Now take an example. As far as I can see, any man who takes on
the job of shop steward wants his ego boosting. But you've got to boost his
ego in the proper manner. Now, if I get a bit of trouble - now take an
example, perhaps of a serious case of a man who has been perpetually late.
Now, I'm the manager, and it's my function to manage. It's my function
to discipline this particular man. But I have to deal with the steward. So,
what do I do? I take the shop steward aside and tell him that in half an
hour's time this man Smith is going to walk into this room. That I'm going
to stamp and bang the table and tell him that I'm going to put him out on
the road.
Then I'll say to the shop steward, 'and v/hatyou can do will be to intervene
at this time. Make a case for the man. And we'll agree to let the man off
with a caution'.
Now the man comes in and I bang the table and the steward says 'Come
on, Mr. Brown. Couldn't you give him one more chance?' I relent. The
262
HUGH WILLMOTT
shop steward gets out of the meeting and says to him 'I've got you off this
bloody time but don't expect me to do it again'. You see the shop steward
gets his ego boosted. He gets what he wants and I get what I want. That's
what good management is about (Nichols and Beynon, 1977, p. 122).
Applying Giddens' framework, Golin Brown can be seen to draw upon a number
of interpretative schemes to communicate the reality of his managerial work. He begins
by employing the notion that everyone is born to do something, and that his
predetermined mission, for which he is naturally fitted, is to manage. This
scheme includes the understanding that in any organization
there will be a separation between managers and managed. It is this inevitable
fact. Brown suggests, that most managers have 'failed to get to grips with'.
Brown's belief in the division between managers and managed within the natural
order of things is also reflected in his view that shop stewards aspire to quasimanagerial positions because they have a need to get their ego boosted. This,
Brown observes, presents the manager with a challenge, to boost the steward's
ego in a way that is 'proper' for the effective execution of the management
function. The notion of'proper' reflects a second interpretative scheme. Namely,
that good inanagement is about the calculated contribution and negotiation
of situations in ways that produce the maximum benefit for the minimum cost.
These interpretative schemes allow Brown to make sense of and to organize
his work. They underpin and are supported by his skilful use of facilities as
he manages his interaction with the steward and Smith, the poor time-keeper.
His use of facilities - rules and resources - enables him to 'take the steward
aside', to rehearse his performance and generally stage-manage the disciplinary
scene. Brown makes strategic use of his facilities, {e.g. his power to put Smith
'out on the road') by creatively identifying a low-cost opportunity to reinforce
the relationship of domination over the steward. More specifically. Brown stagemanages the situation so that, in the process of getting his ego boosted, the
steward becomes both incorporated into the management process and indebted
to Brown for enabling him to play out his (managerially defined) role as shop
steward.
Norms are drawn upon by the various parties to the interaction. On this
occasion at least, the steward seemingly accepts the right of the manager to
discipline Smith. Conversely, the manager 'recognizes',and indeed exploits,
the right of the steward to make out a case for his union member. The positive
sanction of the ego boost is used by Brown to ensure that the steward follows
his script to the letter, and with gratitude. As long as it works - and this
depends appreciably upon the schemes of interpretation and facilities at the
command of the steward - the asymmetrical relationship of power between
the manager and the steward is hegemonically concealed in the very process
of its reproduction.
It should be clear from the discussion of this example that the distinction
between the three modalities is purely analytical. In practice, interaction
STUDYING MANAGERIAL WORK
263
involves a simultaneous and interdependent employment of interpretative
schemes, facilities and norms. But, so far, we have considered only how Brown
draws strategically upon the modsdities to manage his relationship with the
steward.''^' The particular value of Giddens' notion of the duality of structure,
however, is that is apprehends how the strategic use of modalities involves a
mobilization of structurzd properties.
For example, in the interaction between Brown and the steward, their communication can be seen to depend upon the sign or signification systems employed
by both parties to discern or 'read' the reality of the situation Euid, in particular,
the ontology of self and the other. Brown 'reads' the situation as an interaction
between a self who has 'just got to manage' and emother, the stew2u-d, who 'wants
his ego boosting'. The interaction is accomplished as Brown identifies self and
other within this system of signification. Of course. Brown's understanding may
not have been fully shared by the steward. But, for practic2d purposes, the
steward's possible disbelief is suspended as he complies with Brown's script and
acts out his role (albeit that this may have been played at a distance).
Similarly, Brown's exercise of power over the steward depends upon his
commzmd over resources. More specifically. Brown draws upon and reproduces
a system oi dorhination which gives him authority over others as well as the power
to allocate material resources, such as Smith's job. It is this system that shapes
and naturzdizes the disciplinary function of the manager. Brown can perform
this function only because he acts as the agent of the owners of the material
resources and has the power to command others legally invested in him (in
the employment contract and in company law).
The interaction between Brown and the steward also illustrates how a system
of legitimation supports the normative regulation of interaction. What empowers
Brown to act is the symbolic value of the role he performs. It is the taken for
granted legitimacy of his social position that enables him to take the steward
aside. The normative regulation of such interaction is secured through the
idea that 'good management' is achieved when the interests of seemingly
opposing factions {e.g. capital/labour; Brown/Smith) are seen to be concretely
co-ordinated, thereby preserving the basic structure of capitalist relations of
production. In uncriticzilly acting out the role of advocate for Smith, the steward
colludes with Brown in legitimating the form of his power-play. It is, of course,
possible that the steward saw straight through Brown's 'spoofing' and played
his role at a distance - perhaps because he preferred a quiet life, perceived
himself to be powerless or wanted to lull Brown into a false sense of power
or even because he wzmted the (ego-boosting) satisfaction of outsmarting Brown
at his own game. However, whatever the steward's intent, the effect of his
behaviour is to confirm, for the moment, the 'objective' reality and legitimacy
of the normative order.''*'
This suieJysis of the interaction between Brown Jind the steward, as reported
by Brown, can be further developed by drawing upon the concept of contradiction, discussed earlier, which is also central to Giddens' theory of structuration.
264
HUGH WILLMOTT
In Giddens' terminology, contradiction refers to disjunctions or oppositions
between the structural principles of social systems. Its major analytical contribution lies in their capacity to illuminate the dynamics of social life. The existence
of mutually incompatible or contravening principles of system organization helps
to explain why stability and continuity in social systems is impermanent and
problematic and, relatedly, why conflicts of interest arise and are worked out
but reirely resolved. In the exeimple of Brown's managerial work. Brown requires
'his' men's labour to be reliable: to get to work when it is useful or valuable
to him. Moreover, in contrast to other, less visible, breaches of discipline, (e.g.
skiving), poor time-keeping poses a direct challenge to management's authority
to police the labour process. On the other side. Smith, the man whom he is
to discipline, has an interest in minimizing the time that he is subjected to
manageried and organizational discipline.''^'
This conflict between the msmager and the worker is expressive of the primziry
contradiction of capitalist society discussed earlier; that is, the contradiction
between the principle of the private appropriation of wealth which presumes,
yet is conditionsd upon and negated by, the principle of socialized production.
Brown, acting on behalf of the owners of the means of production, requires
Smith, as a unit of labour cost, to arrive at work on time so that goods can
be produced that will reeJize a surplus. Needless to say, as an individual.
Smith is unimportant and dispensable; Brown repeatedly refers to Smith as
'the man'. As Brown threatens, this man can be 'put out on the road' and
replaced by a more 'responsible' worker. What is crucisd is the issue at stake,
the issue of manageri2d discipline. For if Smith is seen to 'get away' with poor
time-keeping, the danger for Brown is that others will follow Smith's example.
Thus, Brown's interview with Smith also indicates his own vulnerability in
respect of labour on whom he, as an agent of capital, depends. More specifically,
it can be seen how the class nature of the division between manager and
managed acts as an obstruction to productive activity. Ironically, Smith's labour
is necessarily idle during the period ofthe interview. Moreover, Brown is obliged
to discipline Smith by making threats that can only deepen the divide between
them, an effect that is in direct conflict with the conciliatory design of Brown's
'spoof. In short, the contradictions of capit2ilist relations of production both
facilitate the occasion and constrain the effectiveness of Brown's disciplining
of labour.''*'
CONCLUSION
The purpose of this article has been, firstly, to develop a critique of prominent
and influential empiriced studies of managerial work and, secondly, to outline
and illustrate an alternative approach based upon Giddens' theory of structuration. Through an examination ofthe research of Dalton, Kotter jind Mintzberg
a number of major limitations were identified and explored. In general, these
STUDYING MANAGERIAL WORK
265
studies were found to abstract the behaviour of managers from the institutional
settings and media of managerijd work. Drawing upon Giddens' theory of
structuration, the proposal is to advance the study of managerial work by
appreciating how, within capitalist relations of production, the work of managers
is both a medium and outcome of the structural properties of a social system
founded upon the contradiction between socialized production and private
appropriation. As Storey (1983; 1985a) has argued, such an approach appreciates
how inter-subjective reality requires perpetual reconstruction and, at the same
time, recognizes that managerial work, as a labour process, is accompjuiied within
a totality of social relations containing contradictory forms of unity. The claim
of this article has been that Giddens' concept of structure as a duality is consistent
with such an approach, and that it provides a valuable alternative conceptual
framework for advancing critical empirical research into managerial work.
NOTES
[1] In making revisions to this article I have been stimulated and guided by comments
and suggestions from Stewart Clegg, David Knights, John Storey, Paul Thompson
and Richard Whitley as well as from two referees. I would like to thank them for
their assistance, while taking responsibility for any remaining inadequacies of the
paper.
[2] The paper is restricted to an examination of managerial work within capitalist
enterprises. It does not aspire to contribute to the comparative analysis of management within the public sector or within non-capitalist economies.
[3] For example, empirical studies of managerial work rarely relate the behaviour of
managers to the so-called 'managerial revolution' in which power is alleged to pass
from the owners to mainagerial elites within large corporations {e.g. Berle and Means,
1932; Bumham, 1941; Galbraith, 1967). Nor, equally, do these studies connect
with the writings of critics of the managerial revolution thesis (e.g. Baran and Sweezy,
1968; Herman, 1982; Scott, 1979).
[4] The lack of reflexivity in these studies does not, of course, invalidate their utility.
Clearly, in terms of their own (generally implicit) purposes, they have been found
to be of (limited) value.
[5] Here it is relevant to note the existence of'critical' studies that are broadly comparable
with Giddens' framework. Clegg (1975) and Silverman and Jones (1976) both provide
theoretically sophisticated analyses of managerial work. In Glegg's case, however,
his proposed framework (which is similar to that of Giddens, see Clegg, 1979) is
somewhat detached from the brief ansJysis of his empirical materials. Silverman
and Jones (1976) provide a much more detailed analysis of their materials, but present
only a sketchy outline of the theoretical framework that informs their study. Two
papers by Golding (1979; 1980) also make an important contribution to the critical
study of managerial work by revealing how symbols play a central role in the
depoliticizing and legitimation of managerial power. Roberts and Scapens (1985)
present a lucid account of the potential of Giddens' framework for analysing managers'
use of accounting information. However, this paper is disappointing in its failure
to provide any systematic analysis of empirical data.
[6] Nor is it invulnerable to criticism. See, for example. Archer, 1981; Dallmayr, 1982;
Gane, 1983; Layder, 1981; Thompson, 1984; WUlmott, 1986.
266
HUGH WILLMOTT
[7] It is clearly impractical to review all recent studies of managerial work within this
paper. Had space permitted, more attention could have been paid to other relevant
studies («.^. Pettigrew, 1973; Sayles, 1979; 1972). For more comprehensive reviews
of the literature on managerial work, see Campbell et al. 1970; Glover, 1977; Glover
and Martin, 1986; Mintzberg, 1973; Willmott, 1984.
[8] Mintzberg recognizes that managers do have some discretion in shaping their
commitments. But he does not explore the issue of how roles are negotiated or
how collectively managers are involved in enacting/managing the 'external' and
organizational contexts which, in Mintzberg's model, are reduced to 'environmental'
and 'job' variables. Instead, he regards the exercise of discretion as a defining
characteristic of successful management. To quote: 'all managers appear to be
puppets. Some decide who will pull the strings and how, and they then take
advantage of each move that they are forced to take. Others, unable to exploit
this high-tension environment, are swallowed up by this most demanding of jobs'
(Mintzberg, 1973, p. 51).
[9] It is significant that Fox employs the term consensus rather than, say, compliance.
Certainly, he acknowledges that those in control 'do not enjoy a monopoly of
ideological communication' (1974, p. 92). He also recognizes that occupants of
low discretion roles tend to regard them 'as expressive of management's intent to
use them as instruments towards ends they do not share' {ibid. p. 93). But these
sources of resistance and disaffection are, in Fox's assessment, marginal because
'the few can use their power to determine the power of the many not only directly
but also indirectly through the many agencies of socialization, communication and
attitude formation' {ibid. p. 284). Fox's formulation of the radical frame of reference
thus conveys a strong impression that only incompetence or misjudgement on the
part of the owners and controllers of resources is likely to destabilize the working
consensus {cf Wrong, 1961). This impression is reinforced by his contention that
'society is already in the shape which serves their essential interests' {ibid. p. 278);
and, further, that 'all the social institutions, mechanisms and principles which it is
crucially important for them to have accepted and legitimized are accepted and
legitimized already' {ibid. p. 277).
[10] However, in contrast to workers, a greater proportion ofmanagers'labour is employed
'unproductively' to ensure that surplus value is appropriated and realised. The cost
of this unproductive labour is, of course, met from the surplus value produced by
workers and (to a lesser extent) managers when performing a co-ordinating role. This
burden upon labour is also routinely obscured, for reasons discussed below.
[11] In this respect, the obscuring of class exploitation is made easier to the extent that
employed labour may be buffered from the harsher effects of continuing rationalization of productive processes by the establishment of a strong competitive or
monopolistic advantage in product markets and/or the profitable investment of
income in capital markets, etc. In this light, the strategic control oflabour processes
and the concrete organization of workers' interests must be examined not only in
relation to workers' capacity to resist the displacing devaluing, de-skilling and
intensifying of their labour, but also in relation to the capacity of corporate managers
to pursue and exploit alternative avenues for achieving a favourable return on
capital. (Knights and Willmott, 1986; Knights, Willmott and CoUinson, 1985;
Littler and Salaman, 1982).
[12] Although Nichols and Beynon set out with the intention of connecting social action
and social structure, they are only partieJly successful. Certainly, they highlight
the fundamentatl, systemic contradictions and conflicts of interest that are
characteristic of capitalist relations of production. They also acknowledge that 'to
talk of capital is to talk of a social relationship' and that 'if social class means anything
STUDYING MANAGERIAL WORK
267
at all it is to be found in the real lives of real people' (Nichols and Beynon, 1977,
p. 76). However, very little is presented that reports and analyses actual interaction
between classes and members {e.g. managers and managed) at Chem Co. Nor,
indeed, is it clear how Nichols and Beynon theorize managerial work. For, on the
one hand, they assert that it 'can increasingly be seen as labour {ibid. XV), while,
on the other hand, managers appear not to act in any way as labour. That is, they
are portrayed and theorized as pliant and passive agents of capital who are 'driven
by the impersonal force of capital' {ibid.) and, again, whose actions are subject
to the dictates of an impersonal force-capital' {ibid. p. 42). While labourers are
seen to engage in various forms of resistance-albeit marginal, individuEilistic and
often futile - managers are presented as mere functionaries. Moreover, when
managers are perceived to deviate from their functional roles, this is explained
in psychologistic terms. For example, the deviations of Edwards Blunsen are related
to his personal ambition, those of George Smith are associated with his personal
values and those of John Baird are anedysed in terms of his youthful innocence.
No doubt an appreciation of these personality traits and biographical details is
important for understanding each man's distinctive approach to his work. But if
the intention is to study the work of these managers as an expression of class
relations, then it is necessary to develop a dialectical analysis of the connection
between individual character and social structure. The basic shortcoming of Nichols
and Beynon's account of managerial work is that it embodies a dualism between
individual and relational action. Instead of studying 'the labour of superintendence'
as they call it, as a relational activity, the actions of individual managers are
theorized as a deterministic product of the social structure of capitalism. Despite
their stated intention to reveal the interdependence of action and structure, Nichols
and Beynon consistently treat the latter as a container and/or determinant of the
former. Or, as they themselves summarize 'we have attempted . . . to see the way
class relations bear on the individual and to locate individuals always with class
relations' {ibid. pp. 203-4, emphasis added). What is lacking theoretically is a
conceptual framework capable of^ penetrating and overcoming the analytical dualism
between action and structure. Empirically, what is absent is observational data
on the actual conduct of class relations/managerial work and Chem Co. For a more
developed critique of Giddens' theory of structuration as well as Nichols and
Beynon's Living with Capitalism, see Knights and Willmott, 1985.
[13] To be more precise, it is an example of managerial work as accounted for by Brown
and mediated by Nichols and Beynon.
[14] With reference to these structural properties, it is worth repeating the point that
the distinction between systems of signification, domination and legitimation is
an analytical one. As Giddens (1979; pp. 106-7) stresses, 'if signification is
fundamentally structured in and through language, language at the same time
expresses aspects of domination, and the codes that are involved in signification
have normative force. Authorization and allocation are only mobilized in conjunction with signifying and normative elements and, finally, legitimation necessarily
involves signfication as well as playing a major part in co-ordinating forms of
domination'.
[15] Of course, for most employees, for most of the time, the comparative loss of
discretion or control over their labour power is not challenged through a collective
struggle between management and labour. This is because meinagerial and organizational discipline is widely regarded as more or less legitimate insofar as the contract
is perceived to be entered into more or less freely. However, the fact that organized
resistance is exceptional certainly does not imply that contradictions do not exist.
Nor, relatedly, does it suggest that there are no endemic conflicts of interest.
268
HUGH WILLMOTT
[16] Potentially, union organization provides the means of countering, or at least
curtailing, managers' powers to exploit the weak position of atomized workers.
Strong union organization can protect the position of labour by making it less
dispensable or substitutable, and thereby exploiting the fundamental dependence
of capital upon it. Simply because collective resistance presents the greatest potential
challenge to management control, it is this source of power that Brown and the
more progressive managers at Chem Co. strove to undermine by stealth. The policy
of incorporating trade unionism into management is well illustrated in the stagemanaged meeting between Brown, Smith and the steward. Instead of seeking to
exclude the trade union representative, Brown invites him to play an 'active' part
in the disciplinary proceedings. Through a petty conspiracy between Brown and
the steward, Smith is given the impression that his steward has successfully defended
his interests, and the illusion of sound union representation is maintained. At the
same time, instead of taking the hard line by carrying out his threat to put Smith
'out on the road', Brown engineers a low-cost demonstration of the fair and
enlightened nature of Chem Co. as an employer. At the very worst, from Brown's
point of view, he will be obliged to suffer Smith's poor time-keeping for a few more
days before 'putting him on the road', with the steward's consent. Balanced against
this minimal cost, his 'spoofmg', if undetected, plays a mundane but nonetheless
essential role in managing the fundamental contradiction between private appropriation and socialized production.
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