How to Maximise Brand Visibility with Display Stands

Interdisciplinary journal of signage and wayfinding, 2016

Further advancement of the growing knowledge base in the emerging, cross-disciplinary field of signage should benefit from investigation into how and why communication effects of signs occur, as such insights could potentially inform evidence-based decision-making. To facilitate such research, the authors propose a conceptual model of signage as a marketing communication tool. Model components include objective and subjective traits of signs, characteristics and states of viewers, contextual variables, conscious and intuitive process mechanisms, and communication outcomes, including affective, cognitive, and behavioral responses to signs. In addition to providing directions for further research, the model provides a framework for mapping published findings onto a "big picture," and for identifying missing pieces of the puzzle.

Tourism and hospitality management

This paper presents a piece of research with two main goals: (1) to find out essential factors of quality of the exhibition stand and (2) to devise a measuring instrument for measuring the quality of exhibition stands, both from the nonprofessional attendee’s point of view. To reach both goals, first, fourteen dimensions of quality of exhibition stands were identified. These dimensions were taken as the basis for the composition of the first version of the measuring instrument concerning the quality of the exhibition stands (M1MQES-1). When MIMQES-1 was tested the congruity of assessors was also examined. On the basis of the analysis of MIMQES-1 the second version of MIMQES (MIMQES-2) was formed and the preparation procedure for assessors was changed and improved. The results of MIMQES-2 analysis show a better factor structure as well as a better congruity of assessors, which was probably the result of a change in qualification of assessors.

Interdisciplinary Journal of Signage and Wayfinding, 2016

Further advancement of the growing knowledge base in the emerging, cross-disciplinary field of signage should benefit from investigation into how and why communication effects of signs occur, as such insights could potentially inform evidence-based decision-making. To facilitate such research, the authors propose a conceptual model of signage as a marketing communication tool. Model components include objective and subjective traits of signs, characteristics and states of viewers, contextual variables, conscious and intuitive process mechanisms, and communication outcomes, including affective, cognitive, and behavioral responses to signs. In addition to providing directions for further research, the model provides a framework for mapping published findings onto a "big picture" and for identifying missing pieces of the puzzle.

IAEME Publication, 2018

Display of the store is directly related to customer's perception about the product and purchase intention. Window display attracts customer inside the store and attractive in store display close the sales. In store display triggers customers to do impulse buying. A good in-store display exposes customers to maximum amount of merchandise without creating a mess. Display inside the store is product grouping, allocation of shelf space and floor space, wall decorations and arrangements of products. When customer sees more products he is likely to buy more products. Attractive and clean displays attract customers to have a look at the display and product displayed. Visual merchandising creates store image and brand image. Props and fixtures are important for in-store display. Visual merchandising refers to silent selling of products by creating visual medium. It is making products to look attractive in the eyes of customer. Using proper fixtures for displaying the product increases sales per square foot. When customer decides the products to buy information is the key which helps them to select the products. A proper store display will serve the purpose.

In what follows, I use the terms "display" and "backstage" to somewhat loosely describe a particular relationship within the activity commonly referred to as "exhibiting," which is said to hold the promise of disclosing knowledge hitherto concealed. This relationship, which affects all cultural and visual offerings, contains a voyeuristic perspective that foreshadows and discloses, conceals and detracts, thus keeping alive a yearning for images.

Abstract We report the results of two field experimental studies on the relationship between,store display and sales of a new brand. When the space in a single display was increased, sales tended to increase disproportionately. When,the number,of displays was increased from one to two, the sales effect of the second display was additive.

Hall/How to Present at Meetings, 2012

Many trainees in medicine, while competent in their specialty, struggle to give a good presentation at a meeting. The aim of this book is to provide a basic framework around which a proficient talk can be built. The content covers not only the essential parts of a presentation; preparation, visual aids and computer-generated slides, but also provides advice on how to sell a message, how to appear on stage and how to deal with questions. All contributors are experienced speakers and provide simple didactic advice. I am grateful for their enthusiastic cooperation .

2019

Purpose: Marketing literature has previously and repeatedly outlined the positive sales effects of displays in food retailing. Therefore, its increasing usage and space allocation is not surprising. Although the promised sales increases of more than 400% should result in even higher usage rates. So the question is if sales and store managers are mismanaging their stores or if a more differentiated evaluation of displays in food retailing necessary. This paper addresses the benefits of displays in food retailing from a holistic perspective, evaluating its overall profitability for stores rather than just sales effects. Additionally it compares displays from a product category’s perspective.

ICCD, 2021

During the pandemic, the sustainability of MSME businesses and communities that produce superior tourism village products crucially need an effective promotion and marketing strategy, including through virtual exhibitions. The virtual exhibition is expected to expand the local market area and support increased sales of various superior products through online networking channels. In this case, product display planning and layout arrangement of several booth categories that are part of the virtual exhibition is very important because it can strengthen the characteristics, uniqueness of the product and be able to add value to the products displayed while promoting the tourist village. The general objective of this community partnership program is to hold an exhibition of superior products of tourist villages by using several categories of furniture to support product displays. This program will apply knowledge about structuring booth categories for various superior products in a virtu...

Modern Management Review

World’s fairs (Expos) are nowadays perceived as so-called mega events, which are attended mainly to build a desired image of exhibiting countries. The article aimed at exploring literature to determine the extent to which the concept in question has been examined by researchers. Furthermore, the author’s intention was – based on experience gained during participation in the last Expo editions – to identify the main presentation components which have a bearing on image-related effects. This constitutes a practical implication of this work. Marketing activities performed during universal exhibitions were exemplified based on the exhibition activity of Poland. A literature review demonstrated that Expo did not receive a lot of researchers’ attention – especially in terms of creating the image of exhibiting countries. Therefore there is a research gap which should be closed, in particular, in the context of combining expo participants’ activity with experience marketing.