the constant promise of growth by Enrique Martínez Esteve
permanence of freedom
In its widest conceptual scale, growth may be equated to seeking after liberty, a
reaching out to the original, latent understanding and experience of freedom,
something we first acknowledge because it is in-built within the energy of the creative
pulse all sentient beings experience. The permanence of such freedom is itself inherent
to its existence in the human practical and conceptual mind 1 and to its expression in
what may be achieved in the transcendental process of going beyond the present state
of being.
Simultaneously, growth relies for its tangible fulfilment on the potential and probable
renunciation of any part of the self it confronts when faced by the impositions
presented to us by our surroundings and by other individuals, since an individual’s
freedom, in its permanence and ubiquity, inherently holds as much value as that of any
other. In other words, practically, our own freedom stops where someone else’s starts.
Good, healthy, life-enhancing habits are usually understood to preserve life and to
provide a satisfactory, even gratifying environment for growth, for the continuance of
humanity and for the fulfilment of the freedom sense in us, in society. Because of this,
such habits create the illusion of happiness 2 in the sought for permanence of freedom,
something that, we also surmise, can never be truly or fully humanly achieved for
sustainable periods of time (therefore, the use here of the word 'illusion').
Negative or bad habits on the other hand, encourage and support the natural cycle of
decay and obsolescence bringing humans ever closer to the end of any advantage they
may have gained throughout their lives and to a reluctant decline (because opposed to
the obvious 'good' of preferable habits) towards death and the annihilation of the desire
with the ability to grow. The negative influence arising from these set of habits also
reinforces the illusion of permanence, that is, the durability of the process that allows
for whatever is achieved or lost.
The conflict between these two types of behavioural patterns or habits, the good and
the bad (positive/negative, yang/yin, etc.) is played out in the vicissitudes of daily life
through the concentrated medium of our own individuality, our self-interest and
concern for oneself, one's clan, one’s business, one's country, all under the auspices of
the various levels of our own consciousness of being.
Such conflict (the point of encounter and intersection between the expression of
positive and negative growth 3) necessarily works against the grain of the selfI’ve spoken about understanding in the previous section and will elaborate on knowledge both practical and conceptual later in
the book.
2
The birth of the American Dream and the cultural appropriative push into Western societies and many an Eastern one too, may be
brought back the Kantian origins of the 1776 Declaration of Independence where the United States of America made known to all
the pre-eminence of this conviction and dictum: “We hold these truths to be self-evident, that all men are created equal, that they
are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.”
3
or ‘contraction’ in financial terms
1
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transcending aspirations of the growing human being and his/her freedom in the very
familiar and enduring scenarios primarily captured by the realities of competition,
struggle, and outright war.
growth paradigms
Examples of behavioural patterns that effect substantial and wide-ranging negative
growth consequences on society are not scant. The post-event summary reports
following the Deepwater Horizon crisis of 2010 give a clear indication of what influence
habits have on our lives.
“The first progress report (May 24, 2010) concluded: ‘This disaster was
preventable had existing progressive guidelines and practices been followed. This
catastrophic failure appears to have resulted from multiple violations of the laws
of public resource development, and its proper regulatory oversight.’”
“The second progress report (July 15, 2010) concluded: ‘…these failures (to
contain, control, mitigate, plan, and clean-up) appear to be deeply rooted in a
multi-decade history of organizational malfunction and shortsightedness. There
were multiple opportunities to properly assess the likelihoods and consequences
of organizational decisions (i.e., Risk Assessment and Management) that were
ostensibly driven by the management’s desire to “close the competitive gap” and
improve bottom-line performance. Consequently, although there were multiple
chances to do the right things in the right ways at the right times, management’s
perspective failed to recognize and accept its own fallibilities ...’”
“The third progress report (December 1, 2010) concluded: ‘Once the blowout
occurred, additional weaknesses in the system’s barriers and defenses were
exposed and exploited to develop the Macondo well disaster. Investigations have
disclosed an almost identical sequence of developments resulted in the Montara
well blowout that occurred 8 months earlier offshore Australia (Montara
Commission of Inquiry 2010).’”
The analysis of the factors influencing the disastrous outcome in the Gulf of Mexico
distinctly points to the nature of habit creation and perpetuation (not learning from
mistakes and failure to continually improve) that we all know well and that we have all
experienced first-hand either as managers or implementers within the realms of
business but also within relationships. The conclusions are stark:
“Analysis of the available evidence indicates that when given the opportunity to
save time and money – and make money – tradeoffs were made for the certain
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thing – production – because there were perceived to be no downsides associated
with the uncertain thing – failure caused by the lack of sufficient protection. Thus,
as a result of a cascade of deeply flawed failure and signal analysis, decisionmaking, communication, and organizational - managerial processes, safety was
compromised to the point that the blowout occurred with catastrophic effects.”
and
“At the time of the Macondo blowout, BP’s corporate culture remained one that
was embedded in risk-taking and cost-cutting – it was like that in 2005 (Texas
City), in 2006 (Alaska North Slope Spill), and in 2010 (“The Spill”). Perhaps there is
no clear-cut “evidence” that someone in BP or in the other organizations in the
Macondo well project made a conscious decision to put costs before safety;
nevertheless, that misses the point. It is the underlying “unconscious mind” that
governs the actions of an organization and its personnel. Cultural influences that
permeate an organization and an industry and manifest in actions that can either
promote and nurture a high reliability organization with high reliability systems, or
actions reflective of complacency, excessive risk-taking, and a loss of situational
awareness.” 45
While freedom and the growth associated with freedom remain primary attributes of
humanity and pre-exist the habit formation patterns associated with ‘good’ and ‘evil’,
paradoxically, such latent, underlying foundation of growth in liberty, when closely
identified with habitual models of behaviour and with the laws societies create for
themselves, allows humans to iteratively assume an illusory sense of selfdetermination and independence through concentration on the building of the self by
attending to its material needs at all costs, and by establishing its supremacy, if at all
possible, over the environment and the selves of others.
Consequently, this persistent tendency reinforces the grounds for potential ongoing
conflict and an eventual personal or societal demise. What goes around, comes
around.
Conceptually therefore, it may be said that the permanence of freedom that inherently
provides the energy and pulse to the human being in his/her growth journey, appears to
carry with itself a corresponding tendency to curtail, reduce, and restrict the practical
application of liberty beyond the realms of persistent or recurrent conflict.
4
https://ccrm.berkeley.edu/pdfs_papers/bea_pdfs/DHSGFinalReport-March2011-tag.pdf pages 5 and 6
There are several well-known instances of the effects of what the Macondo Disaster Report calls the corporate “unconscious
mind” evidenced in catastrophes such as: https://www.gov.uk/government/publications/the-report-of-the-hillsboroughindependent-panel, https://www.gov.uk/government/publications/infected-blood-inquiry-response-expert-group-summary-report,
https://www.gov.uk/government/publications/post-office-horizon-it-inquiry-2020.
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Ultimately, a triumph in human affairs, ‘success’ according to the standards of the
world (of habit, not of growth) lies in the development of the lower intelligence, that is,
success is attained through trickery or advantage-taking. Achievements are arrived at
by means of confusing, luring, misleading, striving with, usurping, short-cutting, and/or
deceiving another for temporary self-gain or advantage; in other words, by attributing
and facilitating the known causes of negative growth to those individuals and
enterprises seen as competing for the same or similar objectives. Why else would we
persist in calling for a blanket equality we so often cite and yet find so hard to realise?
The factual and historically rich analysis provided by A.J. Pennings on what is perhaps
the most quoted business school case study about advantage creation and strategic
business foresight, should suffice to illustrate the import of the above statement.
“…, in one of the biggest business blunders of all time, IBM did not get an exclusive
contract for PC-DOS. Gates pushed for an agreement that would allow them to
license the OS to other manufacturers.”
and
“In one of the most extraordinary business arrangements in modern history,
Microsoft leveraged its knowledge of the Intel microprocessor environment to
outmaneuver IBM and establish its operating system as the dominant operating
system for the PC. In a strategy Microsoft executive Steve Ballmer called, “Riding
the Bear,” Microsoft worked with IBM to the point where it was strong enough to go
on its own, ultimately becoming one of the richest companies in the world by
having their software on nearly every PC in the world.”
6
Who among us has not dreamt of or indeed put into practice similar advantage-taking
tactics within business or in relationship building endeavours?
growth strategies
Whereas our freedom and our natural impulses may allow for an ever-extending growth
horizon, the boundaries created by conflict through the individual and corporate
interpretation and implementation of growth strategies also provide society with the
main outline for the description and prescription of human affiliated behaviour and
therefore substantially restrict the scope of any sought-for liberty.
Such aspirational freedom and its associated growth can only be attained or regained
through the conscious transcendence of self, through the abandonment of both the
natural and developed (good and bad) habits and not through their preservation or
continuation.
6
http://apennings.com/how-it-came-to-rule-the-world/microsoft-and-the-ibm-pc-case-study-the-deal-of-the-century/
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There exist other ways to approach business and relationship building, though,
admittedly, they are not associated first-hand with commercial endeavours.
The higher (most effectual) form of intelligence, when employed over time, can
recognise and choose self-denial, even loss, because in doing so, it concedes to its
own consciousness that acknowledging the primacy of the 'growth back to liberty'
design latent in the human spirit/mind composite is also a valid outcome. Such
intelligence also displays the qualities of fearlessness and assurance in the process,
promoting a primacy that does assume equity (rather than equality) 7 and that, because
of this, chooses to give way rather than impose itself.
Whereas business identifies ‘risk-taking’ as one of its most important strategies, the
practitioners of the higher or more effectual intelligence being proposed here, or even
those – perhaps the majority among us – who do at times opt for this approach, will
require what is called ‘courage’ to make such decisions.
Both risk-taking (short selling for example) and courage (an outright decision to lose or
give away one’s right, ownership, or precedence otherwise identified with obtuseness
and blunder) appear to address the same phenomenon: ‘the fear of potential loss’.
However, they differ in so far as the first one banks on a market movement redeemable
within a foreseeable business cycle, while the second expects no material return on
investment from its decision.
One of the many examples in point is the motor industry which was fully aware of the
electric vehicle and other alternatives as early as the mid-nineteenth century. It had
also known about the lethal effects of motor pollution since the mid-20th century. Car
makers have known for decades that speed is one of the biggest causes of motor
accidents around the world. They know that fossil fuels create dependence and major
geopolitical speculation leading to poverty and death across the world.
Yet, we find ourselves incapable of shedding such habits: the ‘need for speed’, the
abeyance in ‘unconsciousness’ we display when perpetrating and perpetuating
environmentally and socially destructive activities, and the artificial need for wealth
accumulation beyond necessity and common sense.
The higher intelligence can reaffirm the fact that real growth is generated by readying
oneself to shed prior accoutrements, prior knowledge, erstwhile conceptions – even
apparently good and successful ones – by opening itself up to the possibility of leaving
these behind and surging or climbing, as the case may be, into the next stage of
advancement.
Such intelligence could be compared to a rocket that crosses up into the thermosphere
dropping to destruction the thrust engine that got it there, downwards into the lower
Both ‘equality’ and ‘equity’ are concepts that carry little if no actual connection to the lives lived on earth by sentient beings.
However, ‘equity’ may be considered to be coexistent with ‘the permanence of freedom’ and, as such, better acknowledged as a
guiding principle in identifying reality in its purest sense.
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mesosphere, after leaving behind its satellite payload in orbit. Or perhaps more
appropriately, intelligence mirrors the movement of a plant pushing through soil
upwards but also downwards into its roots (positive and negative phototropism and
gravitropism), emerging without direct exposure to the sun yet ever dependent on its
light, developing its embryonic stem and leaf systems to produce flowers and fruit, all
the way changing and simultaneously shedding the forms of its evolving nature to
achieve the fulfilment of all its functions in the creation and production of independent,
fertile, self-regenerating seed past the impasse of change, loss, and even death.
Light first (whether directly or indirectly through the soil and its constituents), as well as
other environmental factors such as humidity, temperature, and soil quality are needed
to achieve that cycle completion, but it is the light that governs and provides both
mechanics and sustenance for the essential photosynthetic growth succession while
signalling explicitly the direction of growth.
Similarly, the human mind may continually acknowledge the supremacy of whatever is
abundant, unconfined, and ubiquitous (innovation) over and above the influence of
memory and habit to enter into its next growth stage, synchronised to the freedom
impulse it inherently senses and for which it has been embryonically built.
For the most part however, human consciousness is invested in the creation of growth
strategies and techniques for addressing individual and societal existential conflict
(physical/geographical, socio-cultural, business, and psychological) which
recommend the gradual peeling off of layers of past actions – especially unsuccessful
or bad ones 8 – and only make sense as practices that acknowledge the human
dilemma (good vs evil) and the reality of growth towards liberty in exceptionally biased
or one-sided ways.
These strategies, despite their popularity, seldom deliver actual growth for the
individuals or entities involved. Or else, when delivering growth, the casualties
engendered by such measurable results are summarily discarded and/or rarely
assessed until they become too obvious and destructive to the enterprises themselves.
Since their aim is the ‘stripping off’ of self by the self (a clear conflict of interests), they
remain constricted mental toolkits.
Freedom, as defined by the thought process underlying such self-focused, selfsufficient practices equates to a 'freedom from something' rather than 'freedom
for/towards something'. 9 Their premise is the achievement of growth through
contraction, restriction, negation, or out-and-out conflict (usually the case within
business and other competitive spaces) rather than through the acceptance of nature
and its associated mental and physical processes.
8
Usually called ‘learning from our mistakes’.
‘Freedom from something’ necessarily limits or constricts the span of ‘the permanence of freedom’ our societies have called for
and set themselves up to achieve, and, as such, may be considered a contradiction in terms within the conceptual framework they
operate.
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These practices work within the realm of illusion pointed to at the beginning of this
essay (the relentless push to achieving ‘happiness’ and running from its opposite,
whatever we may want to name it) rather than adjusting themselves to the actual pulse
of nature evident in the unyielding energy that makes life and growth possible. They
remain re-interpretations of the workings of nature adjusted to human technical
planning and scheming rather than direct connections to the physically inherited or
natural sources provided by the world itself.
As techniques, they do not complement growth but curtail it by creating a different set
of habits rather than encouraging advancement through an ultimate riddance from
habit. 10
Human strategies and techniques are not really helpful in uncovering the more intrinsic,
deep-rooted fundamentals ultimately sought by humans which are 'purpose' and
'meaning', themselves belonging to the sphere of transcendence and the permanence
of freedom outlined previously.
purpose and meaning
These two hankerings of the human mind/spirit composite rely almost totally for their
intent and import on the unconfined qualities of the spirit. They represent frontiers to be
reached both at the individual and societal levels, they suggest stages of growth not yet
realised.
Therefore freedom, and by extension growth – the inherent and realisable materiality
given to sentient beings – can only be successfully sought through transcendence, not
through the body, nor the mind (sense, emotion, feeling, and intellect) alone.
It is in the pre-existing, embryonic knowledge of freedom, allegedly, the actuality in
which the human race was born, and in the growth energy expressed through the
creative actions of that reality’s members – not only that of humans, but those of all
other sentient beings too – put together with their processes and cycles, their
transformations and degrees, it is in such integral understanding where purpose and
meaning, identity, may be found.
Creating, growing, producing, and giving fruit, being an agent of growth employed in the
fulfilment of creativity and not simply promoting a self-centred accumulation of
knowledge and/or of wealth in conflict with most others, remains the challenge. The
purpose is not delivering a 'paradise' of aloofness and personal happiness but releasing
growth fulfilment and a free transfer of the human creative potential/energy to and from
others.
The resulting ‘growth exchange’ paradigm can then be construed as the only tangible
and purposeful privilege enabling humans to live in communities where actual, sensible
meaning may be found.
Here, ‘getting rid of habit’ is understood to mean a synchronisation with the live habits provided universally by nature and not the
re-invention of methods to utilise it.
10
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Nature, once more, provides the perfect simile. Scientific research into the web of
interconnections that make possible vegetative growth reveals patterns of interaction
that set out essentially cooperative and innovative behaviours which integrate
ecosystems and their growth processes. The following example outlines first the
cooperative element in the growth exchange:
“Living community with broad consequences
Ectomycorrhiza fungi are living on roots of trees, to which they deliver soil
minerals in exchange for sugar produced by the plant via photosynthesis. Almost
all land plants establish similar kinds of trade with fungal communities of their
root vicinity. Mycorrhiza soil fungi play an important role, in terrestrial ecosystems,
because they regulate the below round cycling of matter and carbon. In addition,
they link different plants together by a common mycelial network that promotes
exchanges within the vegetation. Recent studies indicate that mycorrhiza fungi
play a crucial role for capturing carbon in soils, which can compensate for the
anthropogenic CO2 emissions. For this reason, this kind of symbiosis is not only of
interest for biologists and ecologists, but also for climate experts.”
But also, the element of innovation:
“Genetical innovation engine
"The other big part of this story is that the genome of ectomycorrhiza fungi displays
a huge turnover of genes that are up regulated during the symbiosis. Many of these
genes have no homologs even in closed related species, which indicates that the
emerging of the symbiosis was always coupled with massive genetic innovation.
Many of these genes are probably involved in controlling the immune system of
plants while the root tissues are colonized by fungi”, ... The researchers consider
that those genes which are necessary to rule the common life between fungi and
plants had to be rediscovered repeatedly, because the ectomycorrhiza symbiosis
evolved independently in separated fungal lines during the evolution.” 11
Self-realisation, self-correction, victory, success only gain meaning and purpose in the
actualised ability to transfer or exchange energy among members of a community, a
partnership, a family, a nation, a world.
https://www.ufz.de/index.php?en=37213 I’m indebted to Mr Andrew Yip (https://www.linkedin.com/in/andrew-yip/) whose
Linkedin post led me to research this parallelism further.
11
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Such a ‘growth exchange platform’ or playing field occurs inevitably in the world
because it is an intrinsic part of its embryonic nature. It generates and requires close
interactions and associated opportunities for innovation in its recurring activities. Its
realisation represents the acceptance of one’s individual correspondence with the life,
the people, and the world one shares and does not only entail conscious effort but the
recognition of an intimate relationship with our own consciousness of being, a
judgment-culled awareness of growth and how growth works unfettered.
but there is growth and there is growth…
Aspects of growth that play major part in the choices individuals, businesses and
nations make daily are being evidenced through other examples too. These provide a
sense of what community is all about while pointing to a type of growth we may not
judge desirable. Here is the perspective on the growth or spread of the coronavirus from
outside China, from Taiwan particularly, right at the beginning of the pandemic:
The United States Center for Disease Control and Prevention (CDC) recently listed
six countries with significant community transmission on their website, including
Taiwan. The remaining countries were Japan, Singapore, South Korea, Thailand,
and Vietnam. In addition, the CDC also ranked Hong Kong's tourism warnings as
‘first level’, calling on visitors to Hong Kong to pay more attention to the
coronavirus pneumonia (COVID-19) epidemic. There are currently 24 confirmed
cases in Taiwan. 12
The CDC website states that ‘community spread’ means that people have been
infected with the virus, but that some cases include situations where the origin of
the infection and other conditions are unknown. As for the four major signs of
community transmission outlined by the Ministry of Health and Welfare, the
source of infection cannot be found in confirmed cases. The number of local
infection cases has far exceeded the number of overseas migration cases. A
continuous transmission chain has emerged and a widespread cluster of
infections have occurred.
The CDC did not list Taiwan as a province of China, but wrote ‘Taiwan’ directly. In
its National Tourism Alert today the CDC issued warnings for China as a ‘thirdlevel red’, and Hong Kong as a ‘first-level green’. As for the six countries
12
Taiwan’s population is estimated at 23.8 million people.
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apparently included in the community alert, including Taiwan, was there a travel
warning? The CDC will continue to assess the status of the epidemic. 13
One of my internet news one-minute reads dated February 18, 2020, says:
Apple may miss mass production schedule for new, cheaper iPhone – Nikkei 14
Another one reads:
APPLE CRUMBLES Apple hit by coronavirus outbreak as tech giant admits deadly
disease has caused iPhone shortages and low revenues 15
This article goes on to say:
Coronavirus has killed over 1800 people worldwide and infected over 73,000 to
date. The official figure is disputed however due to a renewed clampdown on free
speech in the country leading some to believe that the real numbers are far higher.
The closure of factories in China, which make up 25 per cent of global factory
labour, is having a massive impact internationally as many firms rely on them for
making everything from phones to cars to clothing. Countries importing to Chinese
consumers and tourism have already reported suffocating financial growth. There
are fears that the crisis could cause Japan to fall into a recession and limit
Europe’s already weak growth. 16
The negative consequences triggered by the growth of phenomena that undermines the
positive aspect of societal development, but which is, in effect, a type of growth
(negative forces, events, trends, etc.), 17 must also be considered in conjunction and
with as much, if not greater attention than those that lead society to grow in a positive
or orthodox way.
Merely concentrating our attention on what makes us richer, healthier, happier, loftier,
and or greater is a largely distorted approach when it is clear, no matter what aspect of
our planet’s existence we consider, that the growth we all experience has negative as
well as positive properties. In dealing with both, we are bound to benefit from paying
closer attention, seeking further understanding, and focussing on preparing for what, in
the light of history and recurring experience in the realms of health, politics, agriculture,
industry, science, or in thought itself, have proven to be detrimental elements within
the life cycles of all sentient beings sharing the planet.
13
https://www.ettoday.net/news/20200220/1649999.htm
14
https://www.reuters.com/article/china-health-apple-iphone-idUSL4N2AI3XE
15
https://www.thesun.co.uk/news/10984531/apple-hit-by-coronavirus-outbreak-as-tech-giant-admits-deadly-disease-hascaused-iphone-shortages-and-low-revenues/
16
Ibid.
17
Covid 19 has killed, according to the latest statistics over 7M people around the world.
https://www.worldometers.info/coronavirus/worldwide-graphs/#total-deaths
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Acknowledging the precedence of the growth exchange with both positive and negative
consequences, the nature and ultimate power of this relationship in daily endeavours,
those of self and other alike, through personal, non-judgemental example mainly, may
help refocus our activities on to the sun-like splendour of a freedom whose reality we
frequently fail to recognise in the growth cycles of our lives.
expanding the paradigm
To conclude, the reader may find interesting the work by Professor Charles Fine of MIT
and the simile he draws between fruit flies and fast clock-speed value chains. Slides 5,
6, and 7 in his lesson presentation are especially relevant to my line of enquiry. 18 Here
is his number 7 slide with my captions added in green:
Fine provides a business example that extends the growth metaphor into the world of
business and industry. He writes,
To help clarify this explanation, contrast the keiretsu structure with that of Silicon
Valley, the horizontal/modular high-tech mecca in California with an extraordinary
high population of fruit flies. In communities of Drosopbila (the real fruit flies,
those studied by biologists), individual members are short-lived. Yet their short
lives need not lead one to the judgment that the species is unsuccessful in
ecological and evolutionary competition. In contrast, the fast clockspeed gives
the species many opportunities to adapt rapidly to change. Rather that assessing
18
https://ocw.mit.edu/courses/sloan-school-of-management/15-760b-introduction-to-operations-management-spring2004/lecture-notes/lec16_fine.pdf
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the success of the species by the life span of a single member, we can judge that
species by the efficiency with which it passes its genetic material along to the next
generation and its ability to adapt that genetic material to new circumstances. 19
The human spirit in search of purpose and meaning repeatedly discovers incredibly
strong correspondences and existing natural patterns of universal growth that not only
enlighten its perennial discovery journey but also shed a focal light on what our course
of action could and ought to be. Again, Fine provides a good example of what
governance would look like under that lens:
We conclude that regional industrial structures — from Japan's economy to
California's — can exhibit similar characteristics of integrality and modularity that
we saw in individual organizations. Furthermore, these regional structures seem
to exhibit some of the double helix dynamics we saw at the organizational level.
Industrial planners at the governmental level, therefore, those tasked with
overseeing the welfare of nations and states, can also learn from the fruit flies and
the dynamic structures they demonstrate. 20
Using Fine’s model drawn from the study of fruit flies in biology, something he
repurposes under the label of ‘double helix dynamics’, we can better understand the
proposed interaction between the ‘positive’ and ‘negative’ facets of growth and draw
more commanding conclusions as to what line of approach humans may be able to use
in taking care of this world. Fine writes:
By examining the "molecular" structure of companies— their capability chains —
business genetics helps us to understand their mutation, evolution, and eventual
survival or demise. Business genetics features the industrial equivalent of the
double helix — a model based on an infinite double loop that cycles between
vertically integrated industries inhabited by corporate behemoths and horizontally
disintegrated industries populated by myriad innovators, each seeking a niche in
the wide open space left by the earlier demise of the giants…
The business double helix illuminates how these vertical and horizontal epochs
determine the fate of companies, industries, and sometimes the economic
fortunes 21
Fine, Charles, Clockspeed – Winning industry control in the age of temporary advantage, Perseus Books, Reading,
Massachusetts, 1998, page 231
20
Ibid. Page 232
19
21
Ibid. Page 43
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The examples provided throughout this essay, from the Macondo tale of failure and
neglect, through the discovery of behavioural patterns in vegetative growth shown to
sustain entire ecosystems, to the adaptive and pre-emptive ability offered in Fine’s
simple yet tremendously accurate description of how value chains operate, are all
proof of both, the heightened level of awareness, consciousness and potentiality
humanity continually displays, as well as of the level of attachment and frequent
submission to the habitual it demonstrates in its day to day dealings.
Growth represents for many the demise of past endeavours and structures discarded
for the sake of innovation or progression. Therefore, growth, as in our earlier plant
growth simile, 22 inherently carries the causes of its own casualties, of its own loss.
Casualties are themselves guided and supported by developmental movements that
may also be attributed the name ‘growth’ despite their negative implications. To
assume that, because of their status as casualties or victims, such developments,
such growth does not contribute substantially, inevitably, and irreversibly to the overall
societal outcome, is equivalent to blindsiding ourselves and casting aside an integral
and crucial part of the overall growth paradigm.
22
Search the text for: “Or perhaps more appropriately, intelligence mirrors the movement of a plant…”
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