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Institutions, Property Rights, and
Economic Growth
The Legacy of Douglass North
Edited by
SEBASTIAN GALIANI
University of Maryland
ITAI SENED
Washington University in St. Louis
&
Tel Aviv University
iii
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8
Culture, Institutions, and Modern Growth
Joel Mokyr
1. Introduction
In his Understanding the Process of Economic Change, North for the first
time came to grips with the economic significance for economics of cultural
beliefs and ideology. He repeatedly referred to them as “scaffolding” for
institutions.1 He pointed out that human beings try to “render their environment intelligible” and erect scaffolds, platforms that allow us to stand
on and do things together. Scaffolds are thus constructions that “define the
formal structure of incentives and dis-incentives that are a first approximation to the choice set. But they also are the informal structure of norms,
conventions, and codes of conduct . . . and the way the institutional structure acts upon and reacts to other factors that affect . . . changes in the stock
of knowledge.”2
In what follows, I propose to do three things. First, I will unpack these
definitions and come up with a meaningful and useable definition of some
Northean terms that could bear a bit of clarification. Second, I will propose
to take a look at culture through the perspective of cultural evolution and
suggest ways in which we can understand how and why culture changes.
Third, I make an attempt to apply ideas from this framework to provide
an understanding of a special case of considerable interest to students of
1
2
The term in this context originates apparently in Andy Clark (1998). It refers to the
cognitive structures such as language, religion, and other shared cultural beliefs that allow
us to interpret our social and physical environment.
In recent years, economists and economic historians have “rediscovered” culture. Early
work by Greif (1994) and Peter Temin’s presidential address (1997) are examples of this
development in economic history. In theoretical economics, the work of Samuel Bowles
(2004) and Roland Benabou (2008) stands out, while in applied work, the pioneering
paper by Zak and Knack (2001) and that of Guido Tabellini (2008) should be mentioned.
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economic change, namely the British economy on the eve of the Industrial
Revolution.
Culture, institutions, and behavior can actually be easily and usefully separated and understood in terms of evolutionary theory. North, like the rest
of us, was interested in understanding economic behavior and stressed that
institutions are essentially incentives and constraints that society puts up
on individual behavior. Institutions are in a way much like prices in a competitive market: iIndividuals can respond to them differently, but they must
take the parametrically and cannot change them.3 Human behavior is first
and foremost conditioned by “culture”, and in his 2005 book North argued
forcefully that without understanding culture, we cannot really understand
why societies have the institutions they do. The definition of culture he borrowed from Hayek, as the “transmission in time of our accumulated stock of
knowledge,” but here “knowledge” was defined as including a kitchen-sink
of “habits, skills, emotional attitudes” and, confusingly enough, “institutions.” This needs clarification. How should we separate “institutions” from
“culture,” and how do they both affect economic outcomes?
Institutions, that is, the rules by which society operates – both formal
laws and social norms and customs – are heavily conditioned by what
is believed by its members. Human behavior is something we observe,
much like an individual phenotype, while culture is the “information”
that underlies this, much like a genotype. “Institutions” in this kind of
analogy constitute the environment that determines how cultural elements
lead to behavior. But social theory is not precisely like biology: Iin human
history, culture shaped institutions. If this were all there was to it, things
would be simple enough: all we had to do is develop a theory of why
people believe and like the things they do, and we would have arrived at
a good explanation of their institutions and thus economic performance.
Unfortunately, two major factors intervene here: Ffirst, institutions have
3
McCloskey (2010, 300) criticizes this view, arguing that incentives are overrated and that
behavior is only at times described as responding to incentives and at other times it is
best described as “improvisational comedy.” Instead she prefers “complex and interacting
system of norms, structures, and cultural understandings that shape . . . behavior.” Leaving
aside the vagueness of terms such as “system” and “structures,” she misses the point that
the existence of prices and rewards to certain behavior does not require that all agents
respond to them rationally – all it says is that such costs exist and that individuals who
fail to observe the rules pay some price. In that sense, indeed, thinking of institutions as
analogous to budget constraints (which are set by relative prices) is quite helpful. She is,
of course, correct in that institutions must be understood in conjunction with beliefs, that
is, culture. In equilibrium, in order to be legitimate, institutions have to correspond to the
beliefs of the society on which they are imposed.
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a large aleatory component to them, so that seemingly similar cultures
can lead to violently different institutional outcomes, as in the cases of
North and South Korea or Costa Rica and Nicaragua. Small differences at
critical junctures can make a big and persistent difference.4 Second, there is
a feedback from institutions to what people actually believe, although this
feedback is not well-understood. By setting school curricula and influencing
the media, existing powers can affect what people actually believe. At times
it works to legitimize existing institutions, but not always. Seven decades
of Marxist rules in Russia somehow failed to convert the bulk of Russians
into believing in the class struggle and the principles of Leninist revolution.
But it is not by culture and luck alone that institutions evolve. Acemoglu
and Robinson (2012) point out that institutions reflect political power and
are set up to benefit the allocation of resources in favor of those who have
political power. A very different perspective has been provided recently
by Douglas Allen (2012). He sees institutions as determined by information costs, geared to produce workable incentive structures in activities
in which principals hired agents but found it very difficult to monitor
them.
2. Culture and Evolution
Defining culture once again might seem foolhardy, except that many scholars
concerned with it seem not to bother with precise definitions, which may
lead to misunderstandings.5 Culture is about those pieces of the mind that
are not inherited and hard-wired in the brain. It is about elements that are
learned from others. A definition consistent with much of the literature in
cultural anthropology and that is sufficiently restrictive would be: Culture
is a set of beliefs, values, and preferences, capable of affecting behavior, that
are socially (not genetically) transmitted and that are shared by some subset
of society.6 There may be legitimate doubt whether this – or indeed any –
definition of culture will ever be operational, for instance, by asking which
subsets ascribe to what beliefs. But, as I shall try to show in Section 3,
even if cultural groups are inevitably open-ended (“who are the Jews?” for
instance), we can identify cultural elements they share. I also submit that
4
5
6
This is one of the main arguments of Acemoglu and Robinson (2012).
Eric Jones’s otherwise perceptive book (2006) does not provide a precise definition and
thus opens itself to possible misunderstanding (Grantham 2007).
The definition is very similar to the one proposed by Boyd and Richerson (1985, 2;
2005, 5).
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using evolutionary terms will be a first step in making the concept more
operational (Mesoudi 2011).
This definition requires a bit more elaboration: Beliefs contain statements
of a positive or factual nature that pertain to the state of the world, both the
physical and metaphysical environment and social relations.7 Values pertain
to normative statements about society and social relations (often thought
of as ethics and ideology), whereas preferences are normative statements
about individual matters such as consumption and personal affairs. Clearly
culture is decomposable –, that is, it consists of cultural elements or features
and such traits are largely shared by people of the same culture (much like
genes that are shared by members of the same species), but each individual
is unique in that it is unlikely that two people share precisely the same
combination of cultural elements. It is important that culture is collective: A
single individual cannot have “culture” that is not shared by others anymore
than one can be a member of a species without sharing the vast majority of
one’s genes with others. Indeed, some would go as far as to say that culture
can exist only as an interpersonal or social entity, though that definition is
not useful for my purposes. Furthermore, as has been pointed out many
times, culture is a Lamarckian system in the sense that culture involves
social learning, and that beliefs, values, and knowledge that are learned
from others can be transmitted further.
What about outcomes (or, to pursue the analogy, phenotypes)? It seems
useful to separate observable behavior (i.e., actions) from culture that motivates and guides it. In determining these outcomes, cultural and hard-wired
motives are intertwined, but the hard-wired component is largely identical
across societies. Not all beliefs matter to economic (or any) behavior. A great
deal of culture, much like junk DNA, that does not code for any known proteins, is just “is” in our minds, and conditions no identifiable actions. Yet,
an analogy that sees culture as “genotypical” and actions as “phenotypical”
is only very approximate, and caution is called for in employing it.
The third element in this setup is institutions. Institutions, of course, were
central to North’s interpretation of history. Greif (2006), in his magisterial
attempt to define historical institutions with care, points out a problem with
the basic “institutions-as-rules” idea, namely that without a meta-rule that
7
As such, “beliefs” should be interpreted as to contain knowledge, both codifiable and tacit,
as well as human skills and capabilities. Greif’s (1994) notion of cultural beliefs concerning
expectations about the behavior of others would be included in this definition, as would
religious beliefs and useful knowledge.
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rules should be respected and followed, rules and laws may well be empty.
Moreover, as Szostak (2009, 234) notes, many institutions are little more
than the “codification” of beliefs. Thus, an aversion of violence in a society
may lead to formal legislation against it. Here we can find a clue to an operational distinction between the two. A cultural belief that the use of drugs is
harmful will give rise to an institution that mandates prison terms for drug
use.8 For my purposes, then, it seems best to define culture as something
entirely of the mind, which can differ from individual to individual and
is, to some extent, a matter of individual choice, whereas institutions are
socially- determined conditional incentives and consequences to actions.
As noted, these incentives are parametrically given to every individual and
therefore create the structure of incentives in this society. Institutions as
“rules” can be seen as a special case: The rules specify a certain behavior to
be proper and legal, but also specify the penalties for breaking them and
the rewards for meeting them.9 Greif solves the problem he sets forth by
stressing that the set of cultural elements includes the legitimacy of existing
institutions – that is, a belief that these institutions are just and beneficial
and that therefore the rules should be complied with, and that those who
break them should be punished. Indeed, as he has pointed out, institutions
do not arise by decree alone. Those who issue them, from Hammurabi to
Napoleon, must have some cultural authority assuring that people are willing to live by the decrees that they issue. All the same, legitimacy can be and
is often contested, and thus the political struggles around institutions, and
the need to punish those who violate the rules.
How have economists employed the concept of culture in trying to understand economic change as well as persistence over time?10 The mechanism
through which culture is believed to have affected economic performance
is primarily through ideas of trust and cooperativeness, as well as willingness to abstain from free-riding behavior and individuals’ beliefs regarding
8
9
10
Indeed, narcotics illustrate the full gamut of our definition of culture: “beliefs” contains a
concept that narcotics may harm one’s or others’ health; “values” the notion that a society
in which others use drugs is a bad society or that there is something ethically wrong with
drugs; “preferences” simply means that one does not like to use them. All three contribute
to a society that sets up institutions that heave penalties on their use.
This view is a variation on Bowles (2004, 47–48) who defines institutions as “laws, informal
rules, and conventions that give a durable structure to social interactions . . . and make
conformity a best response to virtually all members of the relevant groups.”
The literature on the topic has been growing by leaps and bounds. Especially striking
examples are Guiso, Sapienza and Zingales (2008); Dell (2010); and Voigtländer and Voth
(2011).
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the behavior of others.11 The importance of these elements was already
pointed out by John Stuart Mill and has recently been shown to explain
income differences between nations (Zak and Knack 2001; Guiso, Sapienza,
and Zingales 2006; Tabellini 2008). The main mechanism through which
this works is through the notion that trust and reputation reduce transaction costs and opportunistic behavior and thus make commerce easier and
cheaper, reduce rent-seeking, improve the supply of public goods, and lead
to a more efficient allocation of existing resources.
More recently, economists have also become interested in preferences relevant to economic growth: attitudes toward education, work, time, patience,
self-control, discipline, and similar areas. They also help determine, for
instance, whether preferences might be “other-regarding” – that is, whether
the consumption of others affects one’s well-being and whether preferences
might be “process-regarding” – that is, whether the utility one derives from
a good depends on the way a certain state was reached rather than on the
intrinsic quality of the state (Bowles 2004, 109; Bowles and Gintis 2009).
Both types of preferences are not normally part of economic preferences,
but there is no inherent reason they should not be. Such preferences affect
economic growth in multiple ways: More “patience” – that is, a lower rate of
time preference – leads to the accumulation of physical and human capital
and more and harder work. Attitudes about the welfare of others affect
individuals’ ability to cooperate on public projects and common-resource
management.
Can evolutionary models help us understand the role of culture in economic change? In recent years economists such as Galor and Moav (2002),
and Clark (2007) have come back to Darwinian models of culture and tried
to find in them keys to modern economic history. Their arguments are basically that certain subsets within society displayed cultural characteristics that
increased their fitness in society and at the same time exhibited certain characteristics consonant with economic growth. Hard-working entrepreneurial
types who believed in educating children had more surviving offspring.
Through differential reproduction, then, these groups increased their relative size in the population to the point where they could alter the trajectory
of the economy. There is nothing wrong with this approach in principle,
except that differential reproduction of human individuals seems too slow
a process to accomplish a transition from a slow-growing to a modern
11
In Greif’s (1994, 915) terms, cultural beliefs are expectations that individuals have about
the actions that others will take. To that we should add the further belief that individuals
hold regards the morality of a particular action.
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economy even a few centuries. More importantly, it leaves out the more
interesting aspects of culture, namely that beliefs and preferences are not
received just from one’s parents but absorbed from others, such as peers,
teachers, and influential strangers in what is known as horizontal or oblique
transmission.12
A more plausible way to use evolutionary models in economic growth is
to take cultural elements such as ideas, beliefs, or “memes” to be the units
of selection rather than carriers. This is what I will call “choice-based social
learning.”13 The historical argument I will make is that not all culture is
absorbed vertically from one’s parents or from a “random” individual in
society as in the Bisin and Verdier (2001) model. People can be persuaded
by others; they learn and imitate and in so doing, they make choices of
what to learn and from whom. They accept some options and reject others.
While their capability to do so is highest at a young age, it never quite goes
away, as the example of Douglass C. North’s intellect proves abundantly.
What matters to history is that the proportion of culture absorbed from
non-parents changes over time as technology and modes of transmission
transform and that the content individuals absorb from others changes. This
points to an important difference between cultural and natural evolution:
Iin the former, the speed of change depends not only on the frequency of
innovations (“mutations”), but also on the rate of cultural transmission. All
the same, this difference does not invalidate the analogy.
Darwin was the first to point out in his Descent of Man that culture
exhibited certain evolutionary characteristics.14 The analogy consists of
three elements. One is that cultures, much like species, have a broad variation
of traits, and many of these traits are shared among certain groups of
individuals and distinguish them from those belonging to other groups.
Yet the lines are often blurry, as they are between species, and overlaps are
12
13
14
In her popular The Nurture Assumption, Harris (2009) amasses a great deal of evidence to
show that the cultural impact of parents on their children in today’s society is very limited.
In her view, based on a great deal of evidence, social behavior is largely the result of the
interactions of children with their peers, that is, other children, and that parents have only
limited effect on their children past the toddler years.
In principle, the three types of choice take place simultaneously on multiple levels: selection
on cultural elements, selection on individuals displaying these traits, and selection on
societies in which such individuals are common.
Darwin made this point especially poignantly with respect to language, one of the main
components of any culture Darwin (1859/1871, 466). The classic works in the mid 1980s
were by Cavalli-Sforza and Feldman (1981) and Boyd and Richerson (1985). It has since
become a cornerstone of a certain line of cultural argument associated with Richard
Dawkins and his followers, who have tried to identify units of cultural analysis equivalent
to genes.
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common. The second is that culture, much like genes, is passed on from
generation to generation, through mitosis in eukaryotic cells and through
socialization and choice-based social learning in cultural processes. Children
are being socialized at a high rate by other individuals, but the socialization
of young individuals is not all there is to choice-based cultural evolution;
adults can be subject to persuasion and other forms of cultural ontogeny
and engage in choice-based learning albeit at a declining rate as they age.15
The third is that change is adaptive in that when there is a change in the
environment, there is a tendency of cultural traits to change through the
retention of some and the elimination of other elements. The exact unit
(or level) on which this selection operates is at the very center of the story,
as we shall see below. Again, it is important not to push the evolutionary
analogy too far, looking for units such as memes that would be similar to
genes and even be “selfish” like them. Evolutionary models are larger than
Richard Dawkins, even larger than Charles Darwin.16
What is actually gained from an evolutionary approach? Economists still
committed to a Popperian notion that science should make some kind of
falsifiable predictions will find little of use here, but historians trying to
make sense of the past will find some of its implications helpful. Below I list
some of the main advantages of an evolutionary approach to an economic
history that tries to account for cultural elements.
First, evolution is about the interaction between a pre-existing environment, in which an innovation is introduced, and the innovation itself. The
exact nature of innovation remains a stochastic variable, even if innovations
are not purely random (as mutations are in a purely Weissmannian world).
We may never know precisely why a certain idea occurs to an individual at a
particular time, and why in some societies certain ideas never seem to have
occurred to anyone. But even if the nature of innovations were predictable,
we would not be able to predict with much certainty their success, unless
we could establish in advance their “fitness” relative to the environment in
which they take place. Yet, as has been pointed out many times before, there
15
16
Social values may be part of the life cycle, as illustrated by the famous and often misattributed quote, now a cliché, implying that people are liberal or socialist at a young age
and become more conservative with age. The original statement appears to be due to the
nineteenth-century French politician François Guizot.
Alex Mesoudi (2011) makes a persuasive case that the neo-Darwinian principles are not
needed for an evolutionary theory of culture. These principles were formulated after
Darwin. They include the Weismann barrier (acquired characteristics are not passed on
to following generations); the random (“blind”) occurrence of mutations (so that all
direction is imparted by selection); and the particulate nature of transmission in discrete
units (genes).
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is clearly an impossibility theorem here: we cannot predict its fitness because
when an idea “infects” more and more individuals, it may start changing
institutions and thus the environment in which it operates. Recall that for
an individual the institution is parametrically given, but a sufficiently large
number of people can bring about institutional change and thus change the
“environment” in which the innovation finds itself. Evolutionary models,
most emphatically, forewarn us against hindsight bias, the mistaken belief
that eventual outcomes were inevitable or even highly probable ex ante.
Steven Jay Gould has asked if we rewound and replayed life’s tape, whether
the history of life would look the same, and answered in a resounding
negative (Gould 1989, 48). How different, exactly, it would be is of course
disputable.
Second, evolutionary systems are characterized by a fundamental duality between information and action, between genotype and phenotype.
Distinctions between genotype and phenotype are hazardous to extend to
cultural history, but all the same, it seems, something can be learned. Culture is about matters of the mind; behavior and actions are the observable
outcomes of preferences and knowledge. But, as already noted, there is no
easy mapping from beliefs to behavior any more than there is from genes to
phenotypes; at best there are loose statistical associations. One reason is that
beliefs, much like other genotypical processes, affect “adjacent” beliefs. We
can indeed speak of cultural pleiotropy, much like in evolutionary processes.
Pleiotropy means that a certain genotypic change leads to more than one
phenotyical effect, because of the spillover effects on genes in the proximity
of the mutation, in a sort of genetic packaging. A similar packaging exists
in cultural beliefs.17 A mirror-opposite phenomenon is epistasis, in which
more than one piece of information is required to jointly bring out a certain
trait or behavior. Such “bundling” occurs very often in economically relevant beliefs. The rise of “capitalist behavior” may have required a growth
in the belief in the virtue and dignity of commercial activity (McCloskey,
2010), together with a growth in the belief in the value of useful knowledge,
as well as a growth in the taste for luxury goods.18
17
18
Thus being an evangelical Christian or a liberal democrat normally involves a certain
package of cultural beliefs and preferences about many social and political matters, ranging
from abortion to Pinot Grigio.
A good example can once again be found in the history of technology. In Mokyr (2002)
I distinguish between propositional knowledge and prescriptive knowledge. There is no
easy mapping between the two. There are times when techniques are used with virtually
no understanding of why and how they work. At other times, the necessary underlying
knowledge may well be there, but the techniques fail to emerge. The most rapid progress,
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Third, the dynamics of evolutionary systems is produced by superfecundity and selection. The system throws up more variants than it can
possibly accommodate, and so some form of winnowing must take place.
The notion of natural selection in biology is purely metaphorical, but in
cultural systems the idea of choice-based cultural evolution requires that
people actually make conscious decisions to choose one cultural element
over another and then display the behavior implied by this choice. Choices
are made by agents who choose cultural variants neither as perfectly rational agents of standard economics nor as mindless mechanical replicators
of biological models. They are somewhere in between. In Bowles’s words,
they are “adaptive agents” who learn when exposed to new cultural variants
and choose whether to adopt them or not (Bowles 2004, 60) using a variety
of criteria or “biases.” As John Ziman (2000, 50) pointed out, selectionist
models consist of dynamical magnification of rare events. This is as true
when we think of successful mutation or recombination in nature as when
we think of macro invention and cultural innovation in human history.
After all, cultural choices are made, but they are made very infrequently –
few people are pro-life on Monday and pro-choice on Friday.
Fourth, evolutionary models are rich in that they allow change to occur
on different selection levels. To see this, consider a cultural trait offered to an
individual in a particular society. If the individual chooses the variant and
not another, this is one level of selection at which choice-based cultural evolution occurs. Now assume, however, that the variant in question increases
the fitness of this individual and thus extends her life expectancy and/or the
number of surviving children who resemble her. Higher fitness increases
the chances that the trait will be passed on, either vertically through the
socialization of offspring or horizontally through infecting her immediate
neighbors. Finally, suppose that society has now adopted the trait, and that
it increases the fitness of this society (e.g., through more cooperation or
adopting a superior technique); this may mean a higher population growth
rate in a society that has adopted this trait and thus is likely to increase its
frequency in the global population. Because cultural evolution happens at
all levels, it can be at times lightning fast and at others move at a tectonic
rate, as Eric Jones (2006, 47–48) has noted.
Fifth, like all evolutionary systems, culture is resistant to change. In the
technical language of evolutionary dynamics, prevalent cultural variants are
evolutionary stable strategies with respect to most conceivable innovations
however, occur when the two types of knowledge (say, theoretical mechanics and mechanical engineering) emerge together.
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(“mutants”). There are built-in mechanisms that maintain a certain stability,
but the effectiveness of such mechanisms is itself a function of the content
of the system. For instance, a religious culture that is out of tune with other
cultural elements may adapt to reflect new beliefs, or cling to increasingly
antiquated beliefs if the power structure within the organizations depends
on these beliefs (as may be the case with the Catholic church today). But
no matter what kind of cultural system we are looking at, there will some
resistance to change, and many seemingly “fit” innovations will fail in a
hostile institutional environment.
Sixth, evolution implies that easy generalizations about speed and direction of cultural change are doomed. Most of the time culture changes at
a tectonic pace, surviving dramatic institutional and political shocks. But
there are instances when culture changes quickly as a result of weakened
resistance, perhaps, or some powerful exogenous shock that challenges existing cultural beliefs. An example would be attitudes toward race and women’s
rights in the United States in the last decades of the twentieth century, or
the attitudes toward Zionism following the Holocaust. Thus, predictions
about the precise direction of cultural change are hard to make. Much like
evolutionary science, the strength of the methodology is in helping us make
sense of the past rather than predict the future with precision. Because the
unit of analysis continuously interacts with its environment and due to few
time-invariant relations, it becomes unpredictable (Saviotti 1996, 31). If
cultural change were less chaotic, history would have not been as sad or
interesting.
3. Biases in Cultural Evolution
If socialization occurs through nonparental (oblique or horizontal) channels, choice-based social learning or cultural transmission can be subject to
what Boyd and Richerson call “biases.” What is meant by bias here is that
cultural choices follow certain identifiable patterns that make people choose
one cultural element over another (Richerson and Boyd 2005). The type of
bias and the rate of bias depend on the technological parameters of cultural
transmission and on the cultural and institutional structure themselves.
The more individuals are exposed to “menus” of cultural variants different
from those offered by their parents, the more important such biases will
be. The printing press, open science, mandatory schooling, and mass communications are natural developments that clearly affected the significance
of such biases. At times, of course, even with oblique or horizontal transmission, parental culture was reproduced. If parents choose teachers much
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like themselves, or if there is little cultural variance in the community – for
instance, in the Israeli kibbutz before 1970, where children were not socialized by their parents as much as by representatives of the community – the
bias may be quite small. But in most societies, we can discern the operation
of a variety of biases. They can be classified into the following categories.
Content-based bias: People pick cultural variants different from the ones
they were taught by their parents because of the inherent qualities of the
content of the new options. At times people look at the evidence, but often
they try to judge a variant insofar that it is consistent and reconcilable with
other beliefs they hold. They are convinced by new facts (or at times try to
ignore them, as in Benabou 2008) or by new and persuasive theories. Thus,
for example, Darwinism, which cast a new light on the evolution of species,
had deep (and unintended) consequences for the cultural beliefs of certain
groups. It was judged on the basis of its merit, but for a large number
of people it clashed with other beliefs they held and was thus rejected.
Marxism was another new item on the cultural menu of the second half
of the nineteenth century, which persuaded many people to change their
beliefs on the basis of the new cultural variant’s inherent logic and its ability
to fit the facts and allow people to interpret their environment.
But how do people exactly assess content? Why do some people choose
to become Marxists or believe the germ theory of disease and others do
not? Some knowledge and cultural beliefs are tight, which is to say, they are
supported by a preponderance of easy-to-evaluate evidence so that there is
little to choose from.19 Few people in the twenty-first century hold on to
the Ptolemaic universe, believe that smoking tobacco is safe, or think that
a collectivist economic regime will bring about economic prosperity. But
in many cases, when knowledge is not tight or when it is more complex to
evaluate, beliefs may not become fixed in the population. This often leads to
unpredictable distributions: Few Americans believe that the earth is flat and
that infectious diseases are caused by miasmas, but the theory of evolution
is another matter.20 Unless there is a relatively obvious and straightforward
19
20
As I have argued elsewhere (e.g., Mokyr 2002, 6), it matters little whether the cultural
variant chosen is in some definable sense “correct.” What does matter, however, is whether
it is “effective.” By that I mean that it is consistent with other objectives that this society has.
Thus if society prefers health over sickness, as seems plausible, then medical theories that
imply techniques that actually make people better would be more likely to be chosen. The
historical difficulty is, however, that evaluating the effectiveness of techniques, especially
in medicine, may be quite difficult without large databases and the ability to analyze them.
A 2009 Gallop Poll reported that 39 percent of Americans believed in the theory of evolution
whereas 25 percent did not, and 36 percent had no opinion. The proportion of believers
in evolution rose, as would be expected, with education and declined with the frequency
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way of evaluating a cultural belief, people prefer to choose cultural variants
that are consistent with their other beliefs and form a coherent whole.
Cognitive science has shown that here is a built-in tendency to filter out
information and ideas that in some way contradict strongly held beliefs and
stereotypes (Henrich 2001). As noted, cultural variants tend to be subject
to pleiotropic effects, that is, adjacent beliefs tend to occur together. We
observe that cultural beliefs occur in clusters: those Americans who hold
on to evangelical religion also tend to think that widespread gun ownership
is desirable, that abortion and narcotics should be illegal, that marriage
should be confined to heterosexual couples, that the Bible should be taken
literally, and object to large-scale federal redistribution policies, although
logically these beliefs are not all obviously connected.
Direct bias: A central feature of all social learning is that society appoints
cultural authorities who have great influence on others’ cultural beliefs.21
Such authorities are especially important in religious contexts (priests), but
are just as central in modern society, in which “experts” such as scientists,
physicians, and others become central in helping others decide what is true,
safe, effective, and moral. One reason is that complex social and physical
processes are hard for laymen to comprehend, yet they may be essential
to underpin certain important cultural beliefs. Subtle statistical models
and sophisticated experimentation may be needed to discriminate between
important conclusions about, say, the effects of nutrition or the causes of
crime. Especially in the subset of cultural beliefs that I have referred to as
“useful knowledge,” that underpin production techniques in use, authorities
and trusted experts are indispensable because such knowledge can operate
effectively only if there is a fine subdivision of knowledge through specialization. They are an example of the “one-to-many” transmission (Seki and
Ihara 2012).
The authority-driven, choice-based social learning process requires society to solve two major problems. The first is the question who appoints
such authorities, who monitors their reliability, and who appoints the
appointers and the monitors. The second is the problem that if authority is too powerful and too entrenched, it may establish an orthodoxy, that
is, it may act to reduce and possibly eliminate its own contestability and thus
21
of church attendance. See http://www.gallup.com/poll/114544/ darwin-birthday-believeevolution.aspx (accessed July 5, 2010).
Greif (2011) provides a special case of this in what he calls “moral authorities” who are
assigned to decide what is morally appropriate. This example generalizes to a host of
other cultural dimensions: medical authorities make diagnoses, educational authorities
set school curricula, and leading scientists determine what is appropriate science.
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crystallize and make further progress through innovation increasingly hard.
It is a hallmark of societies that are open and culturally dynamic that all
authorities are contestable. We may define successful cultural entrepreneurs
as people who successfully contest and overthrow existing authorities and
create a new competing variant that catches on among a substantial subset
of society. Every society has in every generation men and women whose
ideas are radically novel and, if accepted by a sufficiently large group, would
change the cultural landscape in this society: this is one way of thinking
about Martin Luther and Charles Darwin. Rapid cultural change occurs
when a successful cultural entrepreneur either persuades existing authorities to adopt the innovation or overthrows them and becomes an authority
him or herself.
Rhetorical bias: A bias can be imparted through persuasion, in which
some charismatic and persuasive individual is simply very good at convincing others of the correctness of his or her views. Cultural entrepreneurs
in many cases are successful not just on the basis of the message itself but
also on the framing of their beliefs or theories. Historically, such persuasion
often occurred through the disciples or epigones of cultural entrepreneurs.
The doctrines of Marx were spread by such influential followers as Engels,
Lenin, and Mao Zedong, whose own cultural innovations were comparatively marginal, those of Keynes famously by John Hicks and Alvin Hansen,
among others. The cultural variants that emerged as the result of this dissemination process were often modified and altered by apostles and interpreters:
Marxism did not always follow what Marx wrote, any more than Calvinism was wholly described by Calvin.22 Rhetorical techniques are of course
important here: commercials and propaganda campaigns are rhetoricallysophisticated attempts to persuade people of certain cultural variants (they
can be beliefs, values, or preferences) on the basis of form as much as or
more than content.
Model-based bias: The beliefs of people who are “role models” or appear
worth imitating create a model that others follow because these traits are
correlated with other features that are deemed desirable. Individuals (or
groups) observe cultural elements of the most successful members of society and adopt their preferences and beliefs. Successful movie or sports
stars are used to sponsor or endorse certain products or behaviors in
the hope that their irrelevant but desirable qualities will induce others to
22
As Landes (2000, 11) remarks in his discussion of Calvinism, its original “hard belief in
predestination did not last more than a generation or two (it is not the kind of dogma that
has lasting appeal)”. One might even be tempted to add that the belief in predestination
was doomed from the start.
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adopt their apparent preferences or cultural beliefs. Such biases are a good
illustration of the importance of framing effects in choice-based cultural
evolution.
Frequency dependence: Individuals will often choose their cultural
beliefs by simply determining what the majority of people in the relevant set around them believe. The logic of this bias is in part to save on
information costs and in part to avoid the possible social sanction implied
by differing from the majority. This conformism bias would tend to create homogenization, if it worked only in one direction. But there could be
perverse frequency dependence through “rebellious” or deliberate nonconformist behavior, if such behavior is not penalized too severely. Indeed, in
some models in which almost everyone conforms, it can be profitable to
rebel. In the Bisin andVerdier framework, frequency bias is built in, because
parents can choose only between socializing their children themselves or
having them socialized by a randomly chosen other individual in society.
Parents may prefer to choose an educator who will resemble their values,
but because of agency problems, a higher chance of transmission “errors” is
introduced. Moreover, children will be subject to conformist biases when in
contact with peers. The economic logic of frequency dependence is similar
to direct bias: in making cultural choices and learning of new cultural variants, people are trying to save information costs, and thus the importance
of frequency bias depends on the costs of ascertaining the characteristics of
the cultural feature in question.
As to the perverse frequency dependence: such individuals presumably
are the populations from which many cultural entrepreneurs originate.
Institutions differ in the way they treat cultural deviants, from burning
heretics and banishing innovators, to a free-wheeling live-and-let-live mentality. In that sense, of course, cultural choices are reflexive: one important
cultural value is whether to tolerate other (possibly heterodox) values and
to give new cultural elements a fair chance to compete in the market places
for ideas and values. A belief in cultural (including religious) tolerance can
especially be of great economic value when it is relatively rare; it allows
an economy to attract and absorb religious refugees who tend to be creative and networked. The willingness of seventeenth-century Netherlands
and the United States in more recent centuries to accept Jews and dissenting Christians contributed a great deal to their economies, especially in
high-skilled manufacturing and financial services.23
23
In Industrial Revolution Britain, where de facto religious tolerance had been part of society
after 1660, small religious groups such as Huguenots and Quakers played disproportionate
large roles in the economy (Mokyr 2009, 114, 362).
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Rationalization bias: One of the ways in which cultural change can
take place or be resisted is through the existence of a historically given set
of institutions, thus creating feedback from institutions to culture. There
is an inherent tendency to internalize existing social norms and sociallymandated rules (Greif 2011). Suppose there is a law or social norm, such
as a proscription on intimate relations with close relatives, that penalizes a
certain action. Such penalties may make the action eventually seem undesirable just because there is a penalty associated with it. This might happen
in an attempt to rationalize the institution (if it is punished, there must be a
reason for it) or it may happen during the socialization by parents imbuing
their children a sense of “sin” in some action that was punishable. What
was once forbidden now becomes taboo. Some people tend to eat according
to strict table manners even when they eat alone simply because they have
internalized the rule of holding the knife with the right hand and a fork with
the left. Yet the internalization of institutions and norms into preferences is
probably evolutionarily unstable and can easily be “invaded” by a mutant,
unless it is supported by some deeper ethical belief or other knowledge.24
Thus people eating by themselves may drop their formal table manners but
still wash their hands before eating for hygienic reasons.
Coercion bias: In a highly authoritarian or coercive society, cultural
beliefs can be changed by force. Of course, one could never force people to
believe certain propositions, only make them behave in ways they would not
otherwise, that is, make them pretend as if they accepted the culture of the
coercive authority. This can create preference falsification and what Greif
and Tadelis have called crypto-morality.25 On the whole, such schemes are
unstable and can lead to sudden collapses, such as the fall of totalitarian states
and the sharp decline of the ideologies that supported them. But political
rulers can control and manipulate oblique and horizontal transmission
mechanisms (schools, churches, media, spontaneous meetings) and thus try
to influence beliefs and enforce what could be called political socialization.
The historical evidence that this actually works at the level of values, based
on the evidence of political revolutions, from the French to the Russian
to the Iranian, is rather mixed. But clearly, schools and military service
can reproduce certain elements of socialization such as a willingness to
24
25
An example would be the Jewish dietary laws. Jews who grew up eschewing pork do often
not like eating pork even when they have given up on the observance of other rules. Yet
unless one were to discover a good medical reason to not eat pork, eventually more and
more non-kosher Jews will overcome this reluctance.
Kuran (1987 1997 ); Greif and Tadelis (2010).
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accept punctuality, discipline, temperance, and a belief in virtuousness of
obedience, hard work, and new technology.
Salient events bias: Dramatic and traumatic events can have a discontinuous effect on culture through powerful framing effects. Catastrophes such
as the Black Death, the Holocaust, or 9/11 changed ideology and beliefs
through the powerful challenge such events can exert on existing beliefs.26
Areas where such events are especially important are political ideology and
social “values” that pertain to the role of the state. Major and dramatic
failures of the free market will create more support for a more regulated and
managed economy, as happened in the industrialized West in the 1930s.
Major failures of a managed economy such as the former Soviet bloc will
increase support for a free market economy both in affected areas and those
competing with them.
4. Culture and Growth
How exactly does this kind of framework help us understand economic
history, that is how does culture affect economic growth and change? There
are three separate mechanisms that should, in principle, be kept apart.
The first and most obvious is that cultural beliefs are a critical variable
in fostering cooperation and thus exchange. Trust, as has been pointed out
many times, is a central transactions-cost-reducing device, and thus makes
exchange at arm’s length easier and cheaper and affects the economy through
Smithian growth (Fukuyama 1996; Zak and Knack 2001). Related to trust
is loyalty, which mitigates principal-agent problems and reduces opportunistic behavior. Public-mindedness, or asabiya in Ibn Khaldun’s famous
formulation, is another cultural element related to cooperation: the willingness to avoid free riding and contribute to a collective good despite the
incentive that each individual has to shirk is a third element. Economic performance, no matter how we look at it, needs a certain level of cooperation
and cannot accommodate an economy that consists entirely of extremely
selfish free riders; principal agent issues and monitoring costs are just too
pervasive (Seabright 2010).
26
Less traumatic but salient events can have similar effects on cultural beliefs and eventually
on institutions. Two examples are the Great London Smog of December 1952, which
sufficiently changed views of environmental pollution to lead to a slew of environmental
legislation, and the Three Mile Island accident in the United States in 1979, which changed
the public perception of the cost-benefit calculus of nuclear power in the United States
and effectively ended the construction of new reactors.
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Ideology is a mechanism by which society overcomes free-rider problems, as North pointed out as early as 1981 (North 1981, 31). Such publicmindedness includes the willingness to punish defectors, even if that comes
at a personal price. The cultural elements that account for trust and loyalty
tend to be frequency-dependent; anyone who observes that most others are
trusting, loyal, and public-minded are more likely to be so themselves, and
also be willing to penalize a few deviants who try to take advantage. The seminal work of Greif on the Maghribi traders is perhaps the best illustration of
this kind of historical phenomenon, but there are many other examples.27
Much less explored by economic historians, but of equal interest, is the
importance of religion. Many religions postulated an omniscient and moral
God who meted out justice to those who did not play by the rules and
exhibited opportunistic behavior. Shariff et al. (2009) postulate that cultural evolution favored a belief in a committed omniscient deity who cared
about cooperative behavior and would punish individuals who displayed
opportunistic behavior. This faith, they believe, led to a significant growth
in cooperative behavior in societies where monitoring costs tended to be
high and punishing defectors was difficult. It suggests altruistic behavior
and an adherence to certain fairness norms even toward strangers.28 There
is some experimental data to back this up, but the historical evidence here
is not all that unambiguous. It might be added that strong religious beliefs
also contributed to the resolution of asymmetric information situations,
as they were an element in trying to elicit truth-telling from participants
by making witnesses swear a holy oath, with a strong implication of severe
divine punishment if broken.
A second obvious nexus between culture and growth is through individual virtues, on which quite a lot has been written lately by economists
representing very different viewpoints (McCloskey 2006 and 2010; Doepke
and Zilibotti 2007), but much of this literature goes back to Max Weber
27
28
Janet Tai Landa, for instance, has demonstrated such networks could enforce contracts
among ethnically homogeneous middleman groups such as Chinese immigrants outside
China (Landa 1981, 1995).
The argument is basically that in any non-cooperative setting it is costly to punish free
riders, while the benefits are shared with non-punishers and thus create an externality and
making cooperative outcomes more difficult to attain. Religious beliefs, by postulating an
external punisher with low or zero cost of monitoring and punishing, would help solve this
problem. This implies that religious societies, in which such beliefs were prevalent, would
have higher inclusive fitness. Moreover, even if people were unsure about the existence
of this supernatural punishing agency, it would be rational for them to stick to Pascal’s
wager and behave as if they believed in it. See for instance Johnson and Kruger (2004) and
Johnson (2009).
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and his views on the connection between individual morality and economic
behavior. Virtues that are viewed as crucial for economic performance
are frugality (important, obviously, to capital formation), industriousness
(determining labor input and effort), temperance (which affects productivity), and charitableness (which helps reduce the fear of risk-taking). Of
special interest here is a cultural propensity toward education and human
capital, an emphasis on child quality, some of which is driven by religion
(Botticini and Eckstein 2011; Becker and Wößmann, 2009). None of those
“virtues” were guarantees of growth: education could be quite sterile or
even counterproductive, charitableness could lead to moral hazard, and
excess frugality to lack of demand. But clearly a potential connection exists.
Another important cultural feature that affects economic growth is an individualist versus a collectivist culture, which has been applied to British
exceptionalism in a stimulating book by Alan MacFarlane (1991) and to
economic growth in general in recent work by economists (Gorodnichenko
and Roland 2011). What also surely matters is whether values are such as
to appreciate and reward effort and talent rather than ancestry, identity,
and political connections. Another value, with a more ambiguous effect of
economic performance, is a preference for a more compassionate and egalitarian society, or whether “equal opportunity” matters more than “equal
outcome” and the redistribution implied by these policies.
A third nexus between culture and economic performance, and the
one I shall focus on here, operates through the attitude toward “useful
knowledge” – that is, the part of culture that concerns the understanding
and exploitation of the physical environment. The systematic exploitation
of natural regularities and phenomena is the essence of technology, and
the willingness and ability to do so are very much part of culture. Economic progress through technological creativity is deeply affected by the
cultural background of the advance of technology – that is, which elements
in society’s beliefs and values are conducive to continuous technological
progress and eventually brought about the great historical discontinuity of
the eighteenth century.
There is more than one element at play here. One cultural variant in much
of European culture that has not received its full due is the willingness of
Europeans to adopt foreign ideas and techniques (Mokyr 1990, 186–189).
This in no way is to deny European xenophobia, arrogance, and barbarism
toward non-Europeans. But the odd historical phenomenon is that despite
the obvious contempt Europeans had for foreign cultures, they had few
qualms about adopting their ideas and useful knowledge when these suited
their goals. This was already quite visible in the Middle Ages and the relation
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between European culture and that of the Islamic world. The philosopher
Ibn Rushd (Averroes) and the physician Ibn Sina (Avicenna) had a vast influence in the medieval West, and Europeans never felt the slightest shame in
naming the revolutionary arithmetic system they adopted after 1200 “Arabic numerals” (even if they were not) or consuming beverages with alcohol
(the word derived from the Arabic Al Kohl) in them. The eagerness to adopt
foreign ideas and technology became a veritable torrent after 1500, when the
Europeans realized that there was a huge treasure of techniques, plants, and
animals to exploit in the foreign lands they visited and then invaded. They
often named these techniques and goods after their believed place of origin,
from chinaware to turkeys. While such behavior sounds natural and normal
to a modern observer, it is striking how much more difficult other societies
before 1900 found it to adopt Western ideas and techniques. There is clearly
a cultural element here, a pragmatic recognition that one can usefully distinguish between the character and religion of foreigners, which may be seen
as repugnant, and their techniques and knowledge, which can be usefully
adopted and adapted. But other factors played a role, above all the relentless
competition between European polities at every level, which had accustomed them to imitate techniques from neighbors they had no liking for,
and may have led them to expect that if they did not adopt an advantageous
innovation from outside the European States System, some rival would gain
an advantage. Of course, I do not mean to imply that non-European cultures were entirely incapable of adopting such foreign techniques. In the
nineteenth century, the Islamic world made half-hearted attempts to reform
and try to import the palpably successful techniques working in Europe.
But apart from Meiji Japan, before 1914 few wholly succeeded.
An equally interesting cultural trait in European culture is reflected in
Europeans’ degree of respect toward the knowledge and values of earlier
generations. To what extent were tradition and continuity valued for their
own sake, and to which extent does a society suffer from a subconscious
inferiority complex relative to its ancestors? The degree to which a society is
“backward-looking-with-respect” is an interesting variable and goes a long
way toward explaining its willingness to commit to and invest in progress.
The iron fist of the past in many cases placed a powerful constraint on what
societies could do in terms of intellectual and technological innovation.
The most powerful example may be the odd economic history of European Jews.29 The proposition that the “truth” had been revealed to earlier
29
Despite their huge advantage in literacy and human capital for many centuries, Jews played
an almost imperceptible role in the history of science and technology before and during
the early Industrial Revolution. There were a few exceptions to this rule, such as Jacob ben
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generations and that all that was left was to exegesize and interpret the
writings of ancient authorities had both a religious and a secular component. The religious component was the belief that God had revealed
the truth to a founder of the religion or his followers, but would not do
so on a continuing basis. The secular component was one of awe and
admiration for the wise men who wrote in the past, and a sense of inferiority of the current generation. Overcoming such respect has proven a
major stumbling block for progress not just in Judaism but also in Confucian China and the Islamic world. To be sure, in almost all past societies
there was a built-in tendency to resist innovation and protect the status
quo and incumbency in the name of tradition. Moreover, a fair amount
of innovation was always possible within the constraints of an existing
canon, but the threat of being accused of heresy and apostasy remained
a reality in many societies. The tolerance for heterodox ideas and deviant
notions, and the willingness of institutions to allow them to contest existing cultural variants is a key ingredient of economic change (Mokyr 2002
ch. 6).
Our own age has largely shed its respect for the knowledge of previous
generations, although the admiration for novelty coexists (uneasily) with the
beliefs of large groups who still cling to the literalness of ancient texts. In the
nineteenth and twentieth centuries, rapid rates of technological and scientific change established a disdain for the knowledge of previous generations.
The equation that newer equals better applied in many areas. Authority and
literalness fell into disrepute, especially in the secular twentieth-century
West. It is now taken as axiomatic.30 This struggle was fought and won in
Europe even before the Enlightenment could clear the rest of the cultural
grounds for the construction of a more progressive economy.
30
Immanuel (Bonet) Lates, physician to the late fifteenth century popes and the inventor
of an important instrument to measure astronomical altitudes. Jews were re-admitted
into Britain after 1656, and it stands to reason that if more of them had had mechanical
interests, more of them would have found their way to Britain where the atmosphere
was conducive to inventors in the second half of the eighteenth century – as did many
other Continental engineers. After they shook off their obsession with the writing of past
generations during the Jewish haskala or enlightenment, the share of Jews among leading
scientists and inventors rose steeply. Among the more notable names are those of the
physical chemist Fritz Haber, inventor of the Haber-Bosch process, arguably one of the
most important inventions of all time; Lazar L. Zamenhof, the inventor of Esperanto; Paul
Ehrlich, the originator of modern immunology; flight pioneer Otto Lilienthal; Theodore
von Kármán, the father of supersonic flight; László Bı́ró, the inventor of the ballpoint pen,
and many others. But in the annals of the Industrial Revolution, Jews are hard to find.
It is telling that in many disciplines of science and technology, practitioners and experts
have very little knowledge of or respect for the “wisdom of earlier generations.” In recent
decades that has come to include economics.
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Another important value that mattered directly to economic performance
was what could be called the hierarchy of social values: Which activities or
characteristics conveyed dignity and social prestige and were correlated
with what their social environment would regard as “success?” How did one
attain the approbation and respect of one’s relevant social circle? Among the
historically important criteria we may count in no obvious order, ancestry,
military, and physical prowess, learning and wisdom, political power, creativity (literary, artistic), piousness, wealth, and administrative ability. An
economist interested in growth might ask where in all this do commerce
and artisanal skills figure? Clearly the place of “wealth” in this cultural ranking must matter to incentivize people in their career-choices and efforts?
Insofar that innovation is driven by a desire to earn a profit, or to gain
material resources in some other way, the social prestige or “dignity” (to
use McCloskey’s term) of wealth accumulation would support innovation.
This combination is the foundation of modern capitalism, as every observer
since Marx has maintained.
The inescapable fact is that by this criterion the track record of almost
any society is at best mixed. The culture that views the life of a leisured
landed gentleman as the summum of human existence survived far beyond
what its putative medieval military functions could ever justify. The disdain and mockery of writers such as Molière notwithstanding, successful
people with money tried to buy themselves and their children out of a
productive lifestyle, what Braudel (1973, p. 726) has called the “treason of
the bourgeoisie.” This so-called treason is, perhaps, less surprising at closer
examination. Given the physical vicissitudes and risks of productive life
in earlier times, it was quite widely believed that wisdom, literature, and
art were largely produced and supported by a leisurely class. Only small
pockets of the world such as the Netherlands in its Golden Age proved that
the opposite could be equally the case. All the same, and despite many setbacks, wealth made in productive pursuits became slowly more acceptable
as a signal of personal achievement and success.31 Here, too, the evidence
suggests rather sudden changes in the century before the Industrial Revolution. As Weber and others have pointed out, religion became more friendly
toward commerce and industry and “accorded high esteem to the manual
31
The idea of “gentleman” acquired over time a connotation of someone respectable and
reliable, a person of honor who could be trusted and thus would refrain from opportunistic
behavior. Such a reputation was of course invaluable for anyone running a business,
and thus, in an ironic twist of history, the ideal of gentleman slowly turned from an
unproductive drone to a wealth-creating and useful citizen (McCloskey 2006, 294–296).
For details, see Mokyr (2009).
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arts” (Webster 1975, 325). In contemporary America, of course, income and
economic status has achieved a status that is probably unique; elsewhere
wealth, while never quite as despised as some would have us believe, was
often an intermediate product to buy other forms of cultural status such as
nobility, political power, social prestige, or the salvation of the soul.
5. The Cultural Roots of the Industrial Enlightenment
Any story about the historical origins of economic growth must start with
the British Industrial Revolution. As I have argued at length, the Industrial
Revolution depended for its success and sustainability on the prior existence
of a series of diverse but connected cultural changes that in the absence of
a better term I have called the Industrial Enlightenment. But as Gregory
Clark (2007, 183) has pointed out, looking for the Enlightenment as an
explanation of the Industrial Revolution just pushes the question back one
stage: whence the Enlightenment? How did it happen that the culture of a
critical group of educated Europeans changed in ways that favored modern
science and technological progress?
If there is anything economists have persuaded themselves of in the area
of economic growth it is that innovation will thrive in the correct environment. Cultural change, much like most innovation that takes place in
competitive environments, is often associated with cultural entrepreneurs.
I defined cultural entrepreneurs as people who become influential to the
point where they change the culture of a sufficiently large number of others to affect their behavior and eventually institutions in significant ways.
Their influence operates through many of the transmission biases noted in
section 3. The interaction of a gifted and lucky cultural entrepreneur with a
suitable and fertile environment creates such changes. In that sense, cultural
entrepreneurs are no different from the standard innovator-businessmen
model of entrepreneurship so widely used by economists. Entrepreneurs
“drive history” mostly in the limited sense that they take advantage of
opportunities created by an environment larger and stronger than themselves. Yet this does not mean that such individuals do not matter. A fertile
soil in which no seeds are planted will remain barren. Why do some societies spawn such entrepreneurs and others do not, and why are cultural
entrepreneurs sometimes successful, and what determines their success?
What explains the growing success of cultural entrepreneurs in the European environment after 1500? The first was the ability to overcome the resistance of reactionary elements. Many societies, including imperial China and
medieval Europe, cracked down on innovators who could have threatened
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the status quo. After 1500 or so, the environment in Europe made it increasingly difficult for reactionary regimes to suppress “heretics” – the lack of
coordination and absence of agreement on who was a heretic and what was
heresy between the splintered European polities made it all but impossible
for any ruler to suppress new ideas; the initiator of the new cultural variant
would simply pack up his suitcases and move across the boundaries, seeking
the protection of a rival ruler. Luther and the pugnacious but influential
physician Paracelsus were among the more notable early examples of cultural entrepreneurs who took advantage of this coordination problem, but
there were many others in the decades between the Reformation and the
end of the religious wars in 1648 who took advantage of this peculiar system
(Mokyr 2006, 2007). In many cases, political hostility between the European powers led to one ruler protecting the cultural gadflies that irritated
his enemies.32 By the eighteenth century, the impotence of European states
to suppress intellectual innovators had become part of common knowledge, and most rulers had for all practical purposes given up persecuting
heretics.33 Modern writers on the topic, following eighteenth-century writers, feel that the competition between rulers in the state system constrained
them in their tax policy and forced them to have more respect for the
property rights of their citizens.34 But in the long term, their inability to
32
33
34
One example was Tommasso Campanella (1568–1639), an Italian monk who studied
astronomy, astrology, and occult philosophy and like many others became skeptical of the
Aristotelian orthodoxy. Accused from an early age of heresy by the Inquisition, his ability
to play one power against another in fragmented Italy ran out when he was sentenced
to life imprisonment in 1599 (for anti-Spanish activity rather than for heresy) and spent
twenty-seven years in a Neapolitan jail. However, his conditions there were sufficiently
benign that he could write seven books in jail, including a pamphlet defending Galileo
during his first trial in 1616. He could accomplish this in part because the Emperor Rudolf,
Duke Maximilian of Bavaria, and other Catholic notables were exerting influence to protect
him. In the end, he was released from jail through the intervention of the Pope Urban
VIII, but then got in trouble again. He had succeeded, however, to endear himself to the
French authorities (anxious to embarrass the Spanish), and through the intervention of
the French ambassador he made it out of Italy to France, where he was honored by the
court of Louis XIII and eventually accepted even by the suspicious Cardinal Richelieu and
died in Paris (Headley 1997, 117–127).
This is illustrated by the careers of heterodox Enlightenment writers like Rousseau and
Helvétius. Their work annoyed the authorities, but after short exiles, they were allowed to
return to France. More striking is the history of the atheist gadfly Julien La Mettrie, whose
heretical works first forced him to take refuge in Leiden, but even there his hedonism
so annoyed his hosts that he was forced to leave for Berlin, where Frederick the Great
delighted in his often outrageous opinions.
E. L. Jones (1981), in his classic work on the rise of Europe has referred to the “States
System,” an idea that has caught on and become quite influential, although it was expressed
in somewhat different terms already by eighteenth century writers, including Hume and
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suppress dissent and heterodoxy, due to the inherent coordination failures
implied by political fragmentation, may have been equally important. The
typical European intellectual innovator in this age was footloose, moving
easily from court to court and from town to town. Erasmus, Descartes,
Grotius, Huygens, Leibnitz, and many others were international superstars,
and people in positions of power and wealth competed among themselves
to attract them.35
The other environmental factor that created opportunities for cultural
entrepreneurship in this age was the emergence of a unified intellectual market, in which ideas were aimed at a transnational European educated elite,
allowing people access to a larger constituency and thus covering the fixed
costs of research and writing by catering to a larger market. The emergence
of a “Republic of Letters” in which natural philosophers, mathematicians,
experimentalists, and alchemists communicated with one another by letter and the printed word, in which they learned to play by the rules of
open science, was an essential step toward avoiding the kind of intellectual atomization that may have thwarted cultural entrepreneurs in other
highly fragmented political systems.36 The emergence of the Republic of
Letters depended on technological factors as well: the printing press and
the growth of a continent-wide postal system in the sixteenth century.
This unique European combination – political fragmentation within an
35
36
Gibbon. The basic model looks at the various political entities (“islands” in Jones’s simile)
in Europe in a fashion similar to the competitive model in economics; this competition had
salutary effects on the European societies because states competed for tax bases and the best
citizens, and could not afford to alienate them (North 1981, 27, 138; for a formal model,
see Karayalçin 2008). This meant that governments ended up (most of the time) treating
their most successful and creative citizens with respect, taxed them with some restraint,
and often followed active industrial policies, sponsoring technological transfer from more
advanced nations, attracting skilled craftsmen, financing manufacturing enterprises, and
protecting their industries with tariffs.
An extreme case was Jan Amos Comenius (Komensky) (1592–1670), one of the leading
scholars of his age, who was early in life persuaded by the writings of Francis Bacon that
the “millennium” could be achieved by advances in natural philosophy and applied his
belief in progress in educational reform. A Czech Protestant, he fled his native Moravia
in the early years of the Thirty Years’ War and settled in Poland in 1620. He was invited
by another early Baconian, Samuel Hartlib, to settle in Britain, but once again had to flee
because of the British Civil War. Via Sweden and Hungary he ended up back in Poland, but
chased away by the outbreak of war, he escaped to Amsterdam in 1657, where he lived the
rest of his life. Like many seventeenth-century rebels and original thinkers, he took strong
religious positions which often got him in trouble, but he survived repeatedly by fleeing in
time, losing his family and his books in the process. Among other honors, he was invited
to become president of the newly founded Harvard College (Spinka 1943, 53, 84).
For more details, see Mokyr (2011–2012).
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intellectually unified market – created, in that sense, the best of all possible
combinations in the premodern environment.
A further important element in the success of cultural entrepreneurs was
their ability to recruit effective disciples and epigones to spread their gospel.
As already noted, cultural change often works in widening concentric circles,
by apostles who spread the gospel of the master, at times more effectively
than the master him or herself. This was especially important during the
Reformation, when Lutheranism was spread by followers of Luther such as
Philipp Melanchton and Calvinism by men such as Guido de Bres and John
Knox. Newton’s revolution in physics spread through the work of many
scholars, among them in Britain John T. Desaguliers, the Dutchmen Willem
s’Gravesande and Herman Boerhaave, and in France Voltaire (helped by
Mme du Châtelet). Some cultural entrepreneurs were not invariably great
communicators themselves except through their writings, but a few effective
disciples would provide additional rhetorical bias. An example is Adam
Smith, an effective teacher but not nearly as effective as his successor Dugald
Stewart.37
Finally, there is historical materialism. In its extreme form, this view
denies any independent role for individuals in cultural dynamics. Culture is
wholly determined, in this view, by economic or class interests, and cultural
entrepreneurs are mere agents of forces stronger than themselves and have
no independent effect on the outcome. Did new cultural variants in the
centuries before the Industrial Revolution spread as a response to the needs
of an economic elite? Were the rise of a mechanical world-view, a belief in the
efficacy of useful knowledge to promote material welfare, and a strong push
to diffuse the findings of natural philosophy among those who could make
practical use of it all determined by the rise of a new urban bourgeoisie?
If this were taken literally to be the case, cultural entrepreneurs would not
matter at all; in the absence of Luther and Calvin, the Reformation would
still have taken place, and Calvinism would have still existed, invented by
another person and under a different name. The extreme version is almost
as unacceptable as its complete opposite, which attributes everything to the
agency of exceptional individuals.
37
Dugald Stewart was a student of Thomas Reid and Adam Smith, and later Professor of
Moral Philosophy at Edinburgh. Among his students were the later prime ministers John
Russell and Lord Palmerston as well as other major Whig figures such as Lord Brougham
and Henry Cockburn. His lectures turned Smith’s thought into the fountainhead of all
economic theory. Stewart “made the book [Wealth Of Nations] virtually Holy Scripture
to generations of Edinburgh-educated thinkers, economists, and politicians who in turn
spread its influence to Oxford, Cambridge, London, and the rest of the English-speaking
world” (Herman 2001, 229–230; see also xe “Rothschild, Emma” Rothschild 2001).
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Again, an evolutionary metaphor may be of help. A mutation will spread
in a favorable environment and die out in an unfavorable one; but the
pre-existence of such an environment does not guarantee that a new and
adaptive cultural variant will actually emerge, much less will it determine
fully what its phenotype will be like. Moreover, the adaptiveness of cultural variants always seems more obvious ex post than ex ante. Did the
rise of commercial capitalism and an urban bourgeoisie require a religious
reform? The outcomes of the struggle between Protestantism and Catholicism, for instance, are not consistent with a view that predicts that one
of them was more fit to a particular environment; historical contingency
largely determined the outcomes that made the Southern Netherlands,
Bohemia, and Bavaria Catholic, and the Northern Netherlands and Prussia
Protestant. This is not to say, of course, that economic conditions have no
effect on whether a cultural variant will succeed or not; they are part of
the environment in which cultural variants compete. Given the multitude
of transmission biases, however, there is no predicting which variant will
prevail.
How did modern, technology-based economic growth begin in the West?
A cultural explanation of such economic change would require a changing
set of relevant beliefs among social groups that mattered for technological
change. It should be stressed from the outset that for this kind of growth to
take place, what mattered was the belief of a limited subset of society, not
some measure of median or modal beliefs. It was the beliefs of an educated
elite, people of learning who not only were literate but in fact read, wrote,
computed, observed, experimented and were well-networked with others
much like them. These groups involved scientists, astrologers, engineers,
alchemists, merchants, skilled artisans, literary types, and politicians. The
culture of other members of the social elite, such as aristocrats, mattered as
well, if only because others would want to imitate them. Religious leaders
such as Richard Baxter had vast influence on both sides of the Atlantic
in the eighteenth century, and Max Weber regarded him as the author
who “stands out above many other writers on Puritan ethics, both because
of his eminently practical and realistic attitude, and, at the same time,
because of the universal recognition accorded to his works” (Weber [1905]
1958, 155).38 A new set of beliefs about the social role of useful knowledge
38
It may seem odd for an economic historian to point to a Puritan theologian as an important
figure in the economic development of the West, but Baxter’s influence on both sides of
the Atlantic in the eighteenth century was huge, and Max Weber regarded him as the
author who “stands out above many other writers on Puritan ethics, both because of his
eminently practical and realistic attitude, and, at the same time, because of the universal
recognition accorded to his works” (Weber [1905] 1938, 155). His idea of the glorification
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and its implications emerged among these groups after 1650, most heavily
concentrated in Britain, but spilling over to the rest of Western Europe and,
with some delay, becoming part of a new cultural milieu. The importance of
these beliefs has been argued with great vigor by Margaret C. Jacob (1997,
2000; Jacob and Stewart, 2004).
Much of the literature written by historians and historical sociologists
on economically relevant cultural change in Britain has focused on the
impact of Puritanism on the rise of modern science, although many of the
key figures were not Puritans. The literature on Puritanism and the rise of
science is large and was inspired by the work of Robert K. Merton as its focal
point, although by his own admission, Merton was not the first to propose
a connection between seventeenth-century religion in Britain and the rise
of a “modern science” there (Merton 1973; [1938], 2001).39 The hypothesis
of a strong causal link between Puritanism as a source of modern science
has been criticized heavily, although Merton was quite cautious not to claim
more for his thesis than the evidence could bear (Shapin 1988; Cohen 1990).
What is widely agreed on is that Puritan thought, its claims to hark back to
the Early Church notwithstanding, helped clear the way for more “modern”
ways of thinking about the “canon” of the past and liberate European culture
from the dead hand of classical authorities (Webster 1975).
Elizabethan England in some ways was still strongly committed to the
classical canon.40 By the early seventeenth century, one can see how European intellectuals were increasingly coming to terms with their break
with classical science and philosophy. The English physician and physicist William Gilbert in his De Magnete (1600), a widely admired and pioneering work in its time, dismissed Ptolemy’s astronomy as “now believed
only by idiots” and proclaimed that the only avenue to truth was experiment and observation, not the authority of Greek sages (Jones 1961 [1936],
17). Attacks on Aristotle became more common and less bashful throughout Europe.41 A full-scale, century-long battle erupted between progressive
39
40
41
of God through “good works” focused on hard work and those works that were “good
materially.”
The most striking and erudite work to appear prior to Merton’s was that by Richard Foster
Jones ([1936] 1961).
In the fourteenth century, Oxford had a rule that any master who deviated from Aristotle’s
Organon would be fined 5 shillings per deviation (Devlin 2000, 58). This rule was still on
the books when Giordano Bruno visited Oxford in 1583.
In 1536, Petrus Ramus, a French intellectual, submitted an MA thesis with the title “Quaecumque ab Aristotele dicta essent, commentitia esse,” the translation of which is somewhat
in dispute but roughly meaning “whatsoever Aristotle has said is false (or confused).”
Francis Bacon, in his New Organon, had nothing but scorn for the “schoolmen” who had
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thinkers, who became increasingly confident in the capabilities of their
generation, and those who clung to the notion that all that was valuable in
human civilization had been produced by the great authorities of classical
antiquity.
The seventeenth-century debate between “ancients” and “moderns” may
seem like a storm in a teacup to modern eyes, but was quite serious at the time
(Levine 1981, 73). It concerned, again, the issue of “respect toward earlier
sages.” Were modern scholars and authors nothing but midgets standing
on the shoulders of giants, or were they giants themselves? The debate
reflected a watershed in cultural evolution that had been two centuries
or more in the making. Many of the scholars who rose to prominence in
the mid-seventeenth century accepted the critical attitude toward received
authority. “Whatever the schoolmen may talk,” wrote one of them, “yet
Aristotle’s Works are not necessarily true and he himself hath by sufficient
Arguments proved himself to be liable to error. . . . Learning is Increased by
new Experiments and new Discoveries . . . we have the advantage of more
time than they had and knowledge is the daughter of time” (John Wilkins,
in his Discourse Concerning a New Planet, [1648], 1684) Earlier, George
Hakewill’s Apologie (1627) argued against the prevalent view of “decay”
that held that human capabilities were declining over time. Pascal, in his
pre-Jansenist and more progressive days, noted that it would be unjust to
show the “ancients” more respect than they had shown to those who had
preceded them (Bury 1955, 68), a logical point entirely missed by Jewish
rabbinical theologians.42
The notion that their own generation was superior to anything that had
come before spread among the British writers of the age, including the work
of the (non-Puritan) clergyman Joseph Glanvill (1636–1680), who wrote
a famous book entitled Plus ultra, or, The Progress and Advancement of
Knowledge since the Days of Aristotle (1668) in which he proudly listed area
by area the advances that science had made since antiquity, much of which he
ascribed to the work of the Royal Society and its members. He noted with
some exuberance that “a ground of high expectation from Experimental
Philosophy is given, by the happy genius of this present Age . . . and that a
42
incorporated “the contentious and thorny philosophy of Aristotle, more than was fit” with
the body of religion” (Bacon [1620] 1999, 124).
Auguste Comte noted that “the idea of continuous progress had no scientific consistency,
or public regard, till after the memorable controversy at the beginning of the last [i.e.,
eighteenth] century about the general comparison of the ancients and the moderns . . . that
solemn discussion constitutes a ripe event in the history of the human mind which thus,
for the first time, declared that it had made an irreversible advance” (Comte 1856, 441).
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ground of expecting considerable things from Experimental Philosophy is
given by those things which have been found out by illiterate tradesmen or
lighted by chance.”43
Progress, the “moderns” realized, was inevitable not only because knowledge was cumulative but also because the tools of research had been
improved. Galen had no microscope, Ptolemy no telescope, Archimedes no
algebra or calculus. More than anything, however, it was realized, knowledge was cumulative. People living in the present know more than those
who came before them because earlier knowledge had been transmitted to
them. Much of the battle of the books, of course, was about taste, and an
argument whether one would prefer Shakespeare to Sophocles or Milton
to Virgil seems otiose today. However, dismissing R. F. Jones as “whiggish” because he felt sympathy for those who thought that there were good
grounds to prefer Galileo to Archimedes or Harvey to Galen seems unproductive as well. One of the debaters, the linguist and biographer William
Wotton (1666–1727), indeed made the crucial distinction between areas
that were cumulative (such as science and technology) and those that were
not (such as rhetoric). But his debate with one of the last of the “ancients,”
William Temple, marks the rearguard action of a battle that had been fought
and won for two centuries: from that point on it was beyond any question
that a reference to Aristotle or any other author in the canon, from the Bible
down, would not be regarded as sufficient evidence.44
Not all authors of the late seventeenth and eighteenth century subscribed
to a belief that progress was possible or even likely, and doubters such
as Thomas Hobbes never quite bought into it. As late as 1704, the conservative Jonathan Swift, who wrote a famous satirical essay on the battle
of the ancients and moderns, concluded that “we cannot learn to which
side Victory fell.” By that time, however, most intellectuals regarded the
argument as over. The Enlightenment ensured that by the end of the eighteenth century any interest in the debate itself had waned. There was
still respect for classical civilization, and the children of the elite were
taught its language and literature; but nobody serious confused it with
43
44
Glanvill would not be counted as “enlightened” by our standards – he staunchly defended
the existence of witches and spirits and wrote a book vehemently attacking those who
doubted their existence.
The late-seventeenth-century “Battle of the Books” was in fact a rearguard action that
shows how strong the position of the “moderns” had become. In the words of one scholar,
“to sample a few of Temple’s [William Temple, one of Wotton’s main opponents] opinions
about ancients and moderns gives one a sense of the genteel arrogance the Enlightenment
had to put up with and overcome. . . . Temple served up a pastiche of pseudo-intellectual
commonplaces” (Traugott 1994, 504–505).
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a substitute for the useful knowledge that was needed to advance material
conditions.
The obvious corollary of the “triumph of the moderns” was a growing
belief in the possibility of progress. Studies about the History of the Idea of
Progress, starting from Bury’s seminal book ([1932], 1955), have without
exception pointed to the Age of Enlightenment as the age in which the idea
of progress came to dominate much of Western thought. In the market
for ideas that evolved in the seventeenth century, the relevant idea that
triumphed was that history does not move in endless cycles, nor is it a
stationary process. History has a unit root. It trends in a particular direction
even if progress is punctuated by temporary reversals or ricorsi as Vico
termed them. The idea of progress is logically equivalent to an implied
disrespect of previous generations. As Carl Becker noted in his classic work
written in the early 1930s, “a Philosopher could not grasp the modern idea
of progress . . . until he was willing to abandon ancestor worship, until he
analyzed away his inferiority complex toward the past, and realized that
his own generation was superior to any yet known” (Becker [1932], 2003,
131). Seventeenth-century Europe already shows quite a few signs of a
belief in progress, starting with Bacon and Descartes themselves and their
disciples.45 By the time of Condorcet, this had become commonplace. To
be sure, a prevalent belief in progress is neither a necessary nor a sufficient
condition for actual progress to occur, but it is plausible that progress is
more likely when a pivotal elite is committed to the idea.
The idea of progress, then, consisted of three separate components. The
first was that history showed an upward trend of improving culture, art,
literature, and knowledge. The second was a belief that this trend was likely
to continue in the future. The third was a set of recommendations of how
to bring it about, which involved of course some kind of model on what
the engine behind social progress really was. It was not just a British idea:
quite a few Continental writers came up with very similar views, and in
fact it was brought to a rather feverish and wildly optimistic crescendo
late in the eighteenth century by writers such as Turgot and Condorcet.
The belief in progress in Britain was less ecstatic and more pragmatic than
45
Among those who believed strongly in the progressiveness of human knowledge was the
French author Bernard LeBovier Fontenelle (1657–1757). In 1688, Fontenelle published
a small essay titled Digression sur les anciens et les modernes in which he postulated that
scientific progress, and the economic progress that will go with it, were not just possible
but in fact inevitable. He noted that in how in his age a truth (justesse) ruled that had
been hitherto unknown, and predicted that this would in the future go much further, and
that one day the current generation would be “ancients” and that it would be fair and
reasonable for posterity to outdo them.
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on the Continent. Spadafora (1990, 17) aptly defines the social climate
in Britain as “confidence without complacency.” Knowledge was the key
to progress, and as long as it would grow, the material condition of the
human race would as well. As Erasmus Darwin wrote in 1784, the “common heap of knowledge . . . will never cease to accumulate so long as the
human footstep is seen upon the earth” (cited by Musson and Robinson
1969, 192). It was, however, one thing to have faith in the eventual occurrence of progress and quite another to bring it about; yet that is precisely
what the many national and local “improving societies” founded in Britain
intended.46
6. Cultural Entrepreneurs and the Industrial Revolution
Ever since Tolstoy, it has been fashionable to dismiss the impact of individuals on history by mocking the “intellectual prowess and persuasive
capabilities of a few men” and stressing cultural change as “a confluence of
available ideas” although one is left wondering where such influential ideas
might have come from in the first place.47 Yet while the impact of cultural
entrepreneurs cannot be understood on their merits alone, they provide
useful focal points to understand how and why deep cultural changes could
take place. We may think of them as the proverbial canary in a coal mine:
Their success is an indication that in some way society is ready for some
kind of change in its beliefs. They also illustrate the contingent component
of history in general. None of this implies, of course, that we can prove
46
47
Among the major organizations set up with explicit and conscious purpose to improve
society, the Society of Arts (established in 1754) was meant to enhance “such Productions,
Inventions or Improvements as shall tend to the employing of the Poor and the Increase of
Trade.” The Act of Founding the British Museum of 1753 stated similarly that the museum
was meant to bring about “advancement and improvement” in useful knowledge (cited
by Spadafora 1990, 79). The Royal Institution, established in 1799 by Count Rumford,
similarly described its purpose as “the speedy and general diffusion of all new and useful
improvements in whatever quarter of the world they may originate, and teaching the
application of scientific discoveries to the improvements of arts and manufactures in this
country and to the increase in domestic comfort and convenience” (Bence Jones 1871,
121).
The quote is from Lowengard (2006). Tolstoy famously advocated in War and Peace that
“to study the laws of history we must completely change the subject of our observation,
must leave aside kings, ministers, and generals, and the common, infinitesimally small
elements by which the masses are moved.” The problem is that the masses need to be
coordinated, and that such coordinators are not just pawn of deeper historical forces, but
also have agency themselves. When that agency becomes important to the outcome, we
may say that history is at a bifurcation point or at a “critical juncture” (Acemoglu and
Robinson 2012) and that fairly small events may set the process on a different trajectory.
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beyond a reasonable doubt that history would have been dramatically different without the actions of these entrepreneurs. We simply do not know
for sure. Adam Smith, Marx, and Keynes were very much products of a certain economic environment and would not have succeeded had they written
their works in a different time. But were they inevitable products of their
environment?
The changes that were critical to the success of the cultural variants
prevalent in eighteenth-century Britain (and much of the rest of Western
Europe) were heavily influenced by two cultural entrepreneurs whose influence on late seventeenth- and eighteenth-century European elite culture
was decisive: Francis Bacon and Isaac Newton (Mokyr 2013).48 While both
men were English, their influence penetrated into the Continent as well.
They were helped by a large number of followers and epigones who interpreted and extended their work and thinking, and thus were instrumental
in introducing a set of cultural changes among Europe’s thin educated layer
that turned out to be crucial to subsequent economic development. Their
respective influences reinforced and complemented one another. As Jacob
(1997, 33) has argued, by the late seventeenth century, Baconianism was in
part subsumed in Newtonianism.
Francis Bacon’s intellectual influence in his own lifetime was limited,
but fairly soon after his death in 1626, scientists and intellectuals began
to express the impact his work had on their thinking. Puritans and nonPuritans alike expressed their debt to him. Charles Webster, in his magnum
opus, states that among Puritans, Bacon’s writings “came to attain almost
scriptural authority” (1975, 335). Following his death, his disciples banded
together in the so-called Hartlib Circle, in which the Prussian immigrant
Samuel Hartlib (1600–1662), who arrived in England two years after Bacon’s
death, occupied a central role. Hartlib was prototypical follower, a highly
effective “intelligencer” in the terminology of the time, not an original
thinker, but highly effective in organizing an intellectual elite into following
a coherent program.49 He was an inveterate correspondent and instrumental
48
49
Bacon, Newton, and Lock were Thomas Jefferson’s list of “the greatest men who ever
lived.”
The term was first applied to him by John Winthrop, governor of Massachusetts. Webster
(1970, 3) sees him as the one who undertook the Baconian ideal of organizing Europe’s
intellectuals in a “noble and generous fraternity” – obviously an early version of the
eighteenth-century Republic of Letters. One of his main projects was his “Office of Address
and Correspondency,” a kind of virtual Solomon’s House in which useful knowledge
would be circulated and distributed by means of epistolary networks, a precursor of the
basic Enlightenment project to reduce access costs and enhance the dissemination of
scientific and technological knowledge.
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in disseminating scientific writing in a wide array of applied fields, ranging
from medicine to horticulture.50 He and his friend John Dury (1596–1680)
followed Bacon in the judgment of the value of knowledge in its degree of
“usefulness.”
But what was it about Bacon’s vision that so grabbed the imagination
and beliefs of educated people (mostly after his death)? The cultural sea
change that Bacon and the Baconians brought about was the revision of the
agenda of research and the growing conviction that science should serve
the purpose of economic progress. In one famous aphorism (81) in his
Novum Organum (1620), Bacon summarized his view about the agenda of
science: “The true and lawful goal of the sciences is simply this, that human
life be enriched by new discoveries and powers.” He fully realized that this
was an elite culture and continues: “The Great majority have no feeling
for this. . . . But every now and then it does happen that and exceptionally
intelligent and ambitious craftsman applies himself to a new invention and
as a rule ruins himself in the process.” Another twentieth-century scholar
has put it well: “The story of Francis Bacon as that of a life devoted to
a great idea . . . commonplace today, but in his day it was a novelty. It is
simply that knowledge ought to bear fruit in works, that science ought to
be applicable to industry, that men ought to organize themselves as a sacred
duty to improve and transform the conditions of life” (Farrington [1949],
1979, 3). This idea became one of the founding principles of the Royal
Society, which in its first years consistently claimed that its research would
be heavily focused on improving technology. Thomas Sprat, in his History
of the Royal Society, proclaimed that “Philosophy will attain perfection
when either Mechanic Labourers shall have philosophical heads, or the
Philosophers shall have Mechanical Hands” (Sprat 1667, 397).51 This idea,
too, was powerfully expressed by Bacon in his writings, and quoted over
and over again by his followers. In his early In Praise of Knowledge (1592)
Bacon indicated that some of those claims could be dismissed as the selfserving rhetoric of intellectuals seeking patronage and intended to endear
the Royal Society to the authorities or (some) rich patrons, but there can
be little doubt that many of its original members genuinely believed in the
50
51
Hartlib was particularly interested in bee-keeping, both as an interesting agricultural
pursuit and because he saw the symbolism of bees pollinating flowers analogous to men
of learning spreading information to increase the productivity of the economy.
It was widely observed that this was far from a reality in this era; half a century after
Sprat, Mandeville still noted that “they are very seldom the same sort of people, those that
invent Arts and Improvements in them, and those that enquire into the Reason of Things”
([1724] 1755, 121).
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Baconian message. It should be added that the message was, of course, not
unique to Bacon. Descartes, in his Discourse, declares that he believed that
the notions of physics would make it possible to discover principles that
would turn humans into the lords and possessors of nature and to invent
“an infinity of devices which should make it possible to enjoy the fruit of
the earth” and especially to preserve human health (Descartes [1637], 1965,
50).52
Part of Bacon’s message was that science should be empirical and experimental. Many seventeenth-century Puritans regarded experimental science,
or as they called it, “experimental philosophy,” not just as the key to scientific progress but also with a deep ethical sentiment: this was, from many
points, of view, an example of “good works.”53 In this way we see a nice
example of cultural epistasis: on the one hand, the belief that experimental science held the key to the advance of useful knowledge, on the other
the notion that by carrying out experimental investigations one could get
somehow closer to understanding the deity.54 These two cultural elements
jointly implied a flourishing of scientific experimentation, in search of the
natural regularities that would allow people to control nature “for the Glory
of the Creator and relief of Man’s estate” as Bacon put it in his Advancement
of Learning ([1623], 1996, pp. 147–48).
Bacon’s inductive methodology, its limitations notwithstanding, was
enormously influential, especially in areas in which the discovery of obvious
underlying mechanisms was beyond the power of the scientists of the age.
Organizing what was known about natural regularities in accessible ways,
it was hoped, would make the knowledge more intelligible and potentially
more useful. For instance, the first chemical affinity table was put together
by Étienne Geoffroy in 1718, and while Geoffroy claimed to be inspired
by Newton, his emphasis was not on the understanding of chemical facts
but on ordering the “brute phenomena themselves” as Dear (2006, 42) put
it. Botany and zoology were treated in the same way: by cataloging and
52
53
54
Descartes’s influence waned, however, in the eighteenth century as that of Bacon increased,
and so his success as a cultural entrepreneur was more limited. Cf. Gay (1969), 145–50.
Charles Webster (1975, 333) remarks that the collaboration between Baconian philosophers and “enlightened craftsmen” was built upon the hope of preparing a technological
revolution, a prospect that at the time may have appeared absurdly utopian. In due time,
however, it is exactly this cooperation that became the cornerstone of the Industrial Revolution and the origin of modern growth in Europe (Mokyr, 2002, 2009).
Robert Boyle, one of the most dominating figures in British science of the second half of the
seventeenth century, was a deeply committed follower of Bacon, wholly committed to an
experimental approach to science, and yet he was a deeply religious man, a lay theologian,
for whom science was a way to practice his religion (Wojcik 1997).
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classifying, it was hoped, some patterns and regularities would emerge. In
the absence of a clear concept of evolution to say nothing of more advanced
concepts of physiology, many skeptics such as the great French botanist
George-Louis Leclerc, Count of Buffon, thought such a project foolhardy,
yet Linnaeus and his many disciples persisted in what became a central
project of Enlightenment science.
Isaac Newton’s role as a cultural entrepreneur was quite different but no
less powerful. Jacob, the foremost proponent of the centrality of a “Newtonian Enlightenment” has argued that Newtonianism was key to a number
of mechanical adaptations, but in fact it is not easy to show how the Newtonian science directly led to any specific inventions. Newton was more
interested in motion than in heat, and yet it is the latter that turned to be
crucial to most developments in power and materials. Mechanical science,
as developed by Galileo and Newton, was initially of little direct help to the
mechanical advances in the textile industry. Differential calculus, Newton’s
most practical invention, did become more useful to some engineers in the
second half of the eighteenth century, but it is not easy to assess its exact
role in technological progress.55 If Newton had a role to play in the Industrial Revolution, it was through his impact as a cultural entrepreneur. He
was an unlikely candidate for that position, as Keynes pointed out in his
posthumous lecture on “Newton, the Man” (Keynes, 1946).
What, then, was the significance of Newton for the cultural changes that
prepared the ground for the Industrial Enlightenment? Clearly, Newton’s
influence can be attributed in large part to “content bias” (his work was
convincing because it rang true to those who could understand it) and
direct bias (his followers were men of substantial authority and scientific
prestige). His disciples and epigones, both in Britain and on the Continent,
were rhetorically gifted and often in positions of influence and power. But
there was also some model-based bias: young scientists and mathematicians
all knew about his fame and fortune, and the social prestige of a career in
science would never be the same. Newton illustrated the enormous prestige
that a truly successful scientist could attain in a society that began to value
useful knowledge. He was knighted, elected to Parliament, and became
quite wealthy. He was surrounded by admiring students (most notably
Richard Bentley, Samuel Clarke, and William Whiston), and was on close
terms with all the leading intellectuals and scientists of his age, unless he
55
The best-known application of calculus was to hydraulics, but the French mathematician
Antoine Parent famously erred in his computation of the maximum useful effect that a
waterwheel could draw from the force of a stream.
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had quarreled with them. Hans Sloane, Newton’s successor as president of
the Royal Society, basked in the prestige of his predecessor to elevate the
prominence of natural history. Newton thus completed what the Puritans
had started: to raise the social standing of scientists and researchers as people
who should be respected and supported because their work was destined
to become the primum mobile of social progress, and Newton had shown
once and for all that this was feasible.
But there were also cultural spillovers. His work enormously boosted
the confidence of the “moderns” as opposed to the “ancients” – his new
interpretation of the universe was almost at once recognized to overthrow
what little there was left of ancient cosmology and physics, and vindicated
the many authors who had been pleading against a sense of inferiority
of their own age. Moreover, he was deeply integrated in a European as
opposed to an English academic sphere and regarded quite early on as an
international scientific superstar, the most successful and brilliant citizen of
the Republic of Letters. Despite the innovativeness of his theories, his main
scientific fights were not with those who disagreed with him on essential
matters, but priority disputes (Hooke) or access to data (Flamsteed). His
religious views were heterodox, but there is no evidence that these stood in
the way of his celebrity and powerful patronage positions he occupied after
1687.
Newton’s combination of his formidable mathematical and analytical
skills with his continuous reliance on empirical and experimental data
was a shining example that lesser scientists could only hope to mimic.
The classical canon had been largely based on logic and authority; Bacon
had wanted to supplement it with the collection of facts and data that,
somehow, would then fall into place. In the end, he felt, one should always
prefer principles gained by induction from observation and experiment
(Iliffe 2003, 272). This is, of course, precisely what Newton did. He never
claimed to understand the causes of the principles he discovered, only that
they were universal and intelligible. The implication was that once nature
was intelligible, it could be manipulated, controlled, and applied to human
needs. The concept of a mechanical universe in which the regularities were
wholly predictable and deterministic, although in the air for a long time,
was given an enormous boost by Newton’s work. Anyone who believed in
the feasibility and desirability of progress found this message amenable.
Applications of Newton’s model of knowledge were attempted in other
fields, with mixed results. His excursions in chemistry in the famous “query
31” at the very end of the third edition of his Optics, for instance, included
a discursion about chemical affinity that later inspired other chemists,
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including the aforementioned Geoffroy, to compile the first tables of chemical affinities (Brock 1992, 76). In the same query, Newton conjectured
that his scientific method may even be able to “enlarge the bounds of
moral philosophy” (Newton 1719, 381). The Dutch physician Herman Boerhaave, who taught medicine, chemistry, and botany at Leiden between 1709
and 1738 ascribed to Newtonian principles to explain the human body in
terms of gravitation and attraction (Dobbs and Jacob 1995, 85).56 Newton’s
impact on economics, especially Adam Smith, has also recently been emphasized (Montes 2008). His impact on the physical sciences was, a fortiori,
enormous.
Yet, as I noted above, the apostles and epigones of every cultural entrepreneur adapt and alter the original message, and Newton was no exception.
Dobbs and Jacob (1995, 61) stress that Newton was not a Newtonian. He
showed little taste in his lifetime for applications, and unlike his nemesis
Robert Hooke, invented little worth mentioning. Most of his epigones,
too, were not famous for large technological advances, although John T.
Desaguliers experimented a great deal with electricity without making any
breakthroughs of note.57
The connection between the Scientific Revolution and the Industrial
Revolution was more subtle. It is true that some of Newton’s followers
were able to demonstrate his principles using mechanical devices. But, as
Cardwell (1972) and others have noted, the dispute between the Newton
measure of force (momentum, or mass times velocity) and the HuygensLeibniz notion of vis-viva (momentum times velocity squared) was not
altogether in Newton’s favor, as the vis-viva concept was more useful to
engineers interested in “work,” duty, and efficiency. The confusing dispute
regarding which of the two concepts was to be preferred illustrates that
Newton’s work left a lot for the future and that concepts such as momentum,
force, work, power, and torque had not been fully worked out until late in
the eighteenth century (Home 2002, 361).
56
57
Boerhaave (1668–1738) serves as another classic example of the kind of epigone that is
instrumental in disseminating the ideas of the true cultural entrepreneurs, in his case
Descartes and Newton. Enormously famous and renowned in his own days, his original
contributions were few and middling, yet he helped spread the main cultural beliefs of the
Enlightenment, not only in his own country but throughout Europe.
Jacob (1997) has expressed this view most eloquently. It is true that the career and work of
Jean T. Desaguliers exemplifies the positive effect of Newtonianism in Britain, focusing on
the practical and useful application of the new mechanical science, but during Desaguliers’s
life (1683–1744), nor during that of other similarly-minded Newtonians such as James
Jurin (1684–1750), no Industrial Revolution took place.
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But what Newton did was to produce the crashing crescendo to a century
in which natural philosophers had worked to raise the social prestige of
“useful knowledge” as both socially beneficial and personally virtuous. Such
a transformation was essential if useful knowledge – science, technology,
medicine – were to play the transformative roles in history they did. But
he also changed the methodological premises of how useful knowledge
was constructed. In Newton’s work the emphasis is on mathematics and
instrumentality, not on explaining the deep causes of things (Dear 2006,
37–38). Perhaps the most important contribution that Newton’s work made
to the Industrial Enlightenment was the elegance and completeness with
which he explained phenomena and regularities that had puzzled people
for centuries. The point was not just that his equations, which explained
celestial motions as well as provided a theoretical basis for much that had
been known before on the motions of earthly bodies and the behavior of
light, provided a world of order and logic. It was also the Baconian ideal
of understanding nature through observation and experiment and thus
its control seemed so much closer. In the age of Enlightenment, Newton
became the epitome of the potential of human rationality, and, as Peter Gay
(1969, 130) has put it, “In the deification of Newton, the Enlightenment of
the philosophes and the age of Enlightenment were at one.” Deification, of
course, was the fate of many of the truly successful cultural entrepreneurs –
from Jesus to Marx.
The world was operating through mechanical principles that were intelligible, despite its seemingly chaotic nature. Newton’s work filled other
scholars with hope that areas such as farming, medicine, chemistry, electricity, materials, and even the “science of man” would soon be similarly
reduced to well-understood elegant laws. Yet the economic effects were not
immediate, because Newtonianism and the world view it implied needed
to filter down to the practical people with a proclivity toward improvement; the development of public science, a central part of the Industrial
Enlightenment, was therefore an integral part of the technological developments of the later eighteenth century (Jacob and Stewart 2004). The
importance of Newton for subsequent developments is also in the change
in the function of religion that his work implied. There is a deep irony in
this that is hard to miss. Newton was a deeply religious man, for whom
his findings affirmed to his mind the ever-presence of a wise deity who
had created a world of knowable regularities.58 But Newtonian mechanical
58
While it surely is far-fetched to see in his Arianist (and thus heretical) convictions a
driving force for his science, his Christian faith affirmed and supported his scientific
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philosophy did not need a personal God, and it is telling that many of his
Enlightenment followers, above all Voltaire, could uncouple his scientific
works from his faith and adopt the former without paying much attention
to the latter.59 Enlightenment science often coexisted with religion, but it
needed it less than the Puritan scientists did in the mid seventeenth century.
Indeed, for the Puritans and for many other seventeenth-century natural
philosophers, experimental science and the creation and dissemination of
useful knowledge was a form of worship.
7. Conclusions
With the growing consensus that Northean institutions are the central story
in explaining differences in economic performance (Acemoglu and Robinson, 2012 the issue of why some economies somehow develop “better”
institutions and what it is exactly that these institutions do to make an
economy develop faster, has become paramount. The emphasis in the literature so far has been on market-supporting institutions and the growth
of cooperation and trust as social norms, as well as on the historical roots
of the development of political factors behind the evolution of constraints
on the executives and low levels of predatory behavior, rent-seeking, and
redistribution. I have highlighted another much-neglected factor, namely
attitudes toward science and technology. “Attitudes” are of course a component of something much larger we call “culture.” In the end, economists
cannot avoid the concept, although they may not have a comparative advantage in analyzing it. For an economy to create the technical advances that
enabled it to make the huge leap of modern growth, it needed a culture of
innovation, one in which new and sometimes radical ideas were respected
and encouraged, heterodoxy and contestability were valued, and novelty
tested, compared, and diffused if found to be superior by some criteria to
what was there before.
An evolutionary approach toward culture helps us understand why
certain cultural variants may become dominant in the population. This
59
work. He could do this by developing eclectic and idiosyncratic religious beliefs that were
designed to be consistent with his scientific insights. He ignored the problems that his
mechanical theory posed for cosmogenesis and ostensibly adhered to the literal biblical
text (Snobelen 1999). Snobelen, Stephen D. 1999. “Isaac Newton, Heretic: the Strategies
of a Nicodemite,” British Journal for the History of Science Vol. 32, pp. 381–419.
Voltaire regarded Newton practically in religious terms, regarding himself as Newton’s
apostle and admitted that Newton was the “God to whom I sacrifice” (Feingold 2004,
104). Feingold, Mordechai. 2004. The Newtonian Moment: Isaac Newton and the Making
of Modern Culture. New York: Oxford University Press.
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approach relies on the idea of “biases” proposed by models of cultural evolution, which explain why individuals change the cultural traits they receive
vertically (through genes or socialization) from their elders and adopt
others. Second, despite the understandable reluctance of scholars to
attribute aggregate outcomes to the deeds of specific individuals, the activities of cultural entrepreneurs often played a major role in persuading large
numbers of people to accept a set of beliefs different from their parents.
It is hard to argue that any specific cultural entrepreneur was genuinely
indispensable; surely if Newton had not been born, the Age of Enlightenment could have picked another idol to use as a model of the triumph of
the human mind. Nobody would argue that had it not been for Newton or
Bacon or another dozen hall-of-famers, Europe’s economic history would
have resembled Somalia’s or Afghanistan’s. But it is exactly the European
environment that allowed such talents to flourish and enabled them to have
the influence they had that makes their impact worth noting. Studying
cultural entrepreneurs as focal points for cultural change may be helpful
in understanding the Industrial Enlightenment, the Industrial Revolution,
and in the end much of the economic history of the world in the past quarter
millennium.
Acknowledgements
Some of the material in this chapter is adapted from my The Cultural Roots
of the Modern Economy (2013) and related papers. I am grateful to Avner
Greif, Eric Jones, and Deirdre McCloskey for comments on an earlier draft
that led to substantial improvements.