JOURNAL for the
SCIENTIFIC STUDY of RELIGION
Tattoo Artists as Religious Figures
Gustavo Morello SJ
Sociology Department
Boston College
Tiago Franco De Paula
Sociology Department
Boston College
If tattoos have a religious function, tattooists play a role in crafting a spiritual object. Hence, we explore the
religious function of the tattooist and how tattooists deal with religion in their work. We used a “Lived Religion”
approach that focuses on religious practices instead of religious organizations, because neither tattooists nor
tattoo parlors are religiously legitimized figures or institutions. We collected data from tattooists from five different
countries, with 23 semistructured interviews, 110 photos, and 4 video clips. After doing a content analysis of the
interviews, and a denotative analysis of the photos and videos, we found that tattooists are aware of the religious
overtones of their work. They understand themselves as figures that perform spiritual tasks. We also verified that
tattoo parlors are spaces of religious negotiation, where tattooists, tattooed, and other actors exercise power.
Finally, we established that a religious tattoo is the result of the negotiation among the actors involved, and that
tattooists play a role as religious authorities.
Keywords: tattoo, tattooist, Lived Religion, religious figures, embodiment.
Introduction
In recent years, there has been an increase in studies about religious tattoos (Barras and Saris
2021; Brac de la Perriére 2017; Dougherty and Koch 2019; Ibarra 2021; Kloss 2022; MaldonadoEstrada 2020; Maloney and Koch 2019; Morello 2021a; Morello et al. 2021; Yllescas 2018). Tattoos are signs of supernatural beliefs (Ganter 2006), convey spiritual meaning (Johnson 2006),
marks of commitments and religious callings (Koch and Roberts 2012), a body record of overcoming difficult situations (Tokarski 2016), and commemorations of the departed (Davidson 2016;
Heessels, Poots, and Venbrux 2015). They are reminders of foundational experiences; encounters
with, a commitment to, or an attempt to get closer to something sacred (Firmin et al. 2008).
These studies tell us that some people practice religion through tattoos. As a consequence,
if tattoos have religious functions, tattooists have a role as someone crafting a spiritual object
(Foemmel E. 2009; Johnson 2006; Lane 2014; Tsou-Pin Chen 2019). In this article, we focus on
tattooists and their role in producing a religious tattoo. Are they doing religion? If so, in which
ways? How do they understand the religious overtones of their work?
Acknowledgments: We are grateful to Jocelyn Boudreau, Natalie Cho, Calvin Czapko, Jack Engelmann, Yuchen Gu,
Mary Martin, Thomas Matulis, and Nicole Moeder for their work, and to Boston College’s program of Undergraduate
Research Fellows for the funding of these students’ research assistant positions, and to our colleague Eve Spangler for
her suggestions and insights.
Correspondence should be addressed to Gustavo Morello SJ, Sociology Department, Boston College, McGuinn 422 140
Commonwealth Ave. E-mail
[email protected]
Journal for the Scientific Study of Religion (2024) 00(0):1–20
© 2024 The Authors. Journal for the Scientific Study of Religion published by Wiley Periodicals LLC on behalf of Society
for the Scientific Study of Religion.
This is an open access article under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs License,
which permits use and distribution in any medium, provided the original work is properly cited, the use is non-commercial
and no modifications or adaptations are made.
JOURNAL FOR THE SCIENTIFIC STUDY OF RELIGION
The Tattooists’ Labor
In ancient societies (in Europe and the Americas), tattoos were made by skillful individuals
who were, most probably, performing a religious deed (Krutak 2015). Later, tattooing became a
part-time activity and, at the end of the 19th century, a full-time profession. With the increasing
popularity of tattoos and the technological improvement of the tools, many tattooists started to
understand their work as art (de Oliveira 2016; Ferreira 2008; Walzer Moskovic 2015). Tattooing,
as a full-time profession associated with creativity, is a recent development.
The increasing identification of tattooing as art (Kosut 2014; Rees 2022) triggered a tension
in the field between being a creative tattooist and someone who just copies a design or merely
answers clients’ requirements (Serup, Kluger, and Bäumler 2015). Tattooists have to navigate
between artistic freedom and clients’ expectations (Martin 2018; Resenhoeft, Villa, and Wiseman
2008). In tattooing, the canvas is a person with opinions, tastes, and personal choices (Sizer 2020).
The artification of tattooing, and therefore the incorporation of the client’s ideas and desires
in the process, has transformed the relationship between tattooists and clients: as tattooing has
become more personal. More tattooists describe their job as emotional labor (Steckdaub-Muller
2018). For tattooists, creating a welcoming experience for their clients is key (Modesti 2008).
They need to craft the right balance of artistic atmosphere, tattoo culture, and hygiene. Starting in
the 1990s, medical aesthetics became a new clientele requirement, competing with the traditional
aura of the tattoo shop as a marginal place (Costa 2004).
Many times, tattooists have to deal with the religious requirements of their clients. When
working on religious tattoos, tattooists perform a spiritual process upon their clients by allowing
them to make visible a group affiliation, a spiritual experience, to mourn or engage in a healing path (Tsou-Pin Chen 2019). However, since they have control over the design, execution,
placement, and size of the tattoo, tattooing is a locus of power struggle (Barras and Saris 2021).
The studio is then a location where tattooists can make a living, and get trained; pour out
artistic ideas, intimate convictions, and personal experiences; and even connect with a suprahuman power (Serup, Kluger, and Bäumler 2015). These functions and expectations make the parlor
a locus of tensions: between the need for a profit to make a living for the artists and the tattooists’
artistic creativity; between expressions of personal freedom and legal restrictions, mostly in three
areas: age requirements, hygiene standards, and copyright issues (Minahan 2015; Raymond, Halcón, and Pirie 2003). In addition, for many female tattooists (and clients), it might be a place of
gender discrimination (Alves Roberto 2019; Atkinson 2002). Religious tattooing happens in that
context.
Since tattooists (and parlors) are involved in the process of religious tattooing, we wanted
to study them as religious figures (and spaces). Because neither tattooists nor parlors are religiously legitimized figures or institutions, we need a way of looking at religion that allows us to
incorporate “unchurched” religious figures into the analysis.
Lived Religion and Tattoos as Religious Practices
We found the “Lived Religion” approach a useful framework since it pays more attention to
religious practices (what regular people do when they do religion) than institutional prescriptions
(what the religious organizations require their members to do) (Ammerman 2021; McGuire 2008;
Pereira Arenas and Morello 2022).
Ammerman (2021) starts by sorting out the elements of a religious practice. She explains that,
as with any other human practice, religious practices include materiality, embodiment, emotions,
moral judgment, aesthetics, and narratives, but that the distinguishing feature is the intention to
connect with something other than this world. That intention can be explicit or implicit, the subject
can state that or it can be read as such in a given context.
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As much as the intention of the practitioner, the social context can indicate that a practice is
religious. While the Lived Religion perspective emphasizes the agency of the actors to produce
and express religious meaning, it also understands that religious activities are socially constructed.
People express themselves through practices informed by both institutional and popular traditions
they have at hand. Religious tattoos do not happen in a religious vacuum, but in a specific religious
milieux. Neither are they conditioned only by religious traditions: Other elements like popular
culture, available technology, and economic cost influence tattoos.
The Lived Religion approach studies practices individuals perform beyond the religious mandates, in a concrete historical context. Within this approach, Morello (2021b) explains that religion is an ongoing human relation with a suprahuman reality. The activities, objects, spaces, and
emotions involved in that connection are part of the religious experience. Because religion is understood as an ongoing human relationship with a suprahuman power, any person who intervenes
(fostering or preventing) that connection may become a religious figure.
Although not thoroughly explored, researchers have paid attention to the religious role of
nonreligious figures. They have registered that family members, friends and acquaintances, and
social networks communicate, challenge, and recommend practices that subjects incorporate into
their ordinary religious repertoire (Morello 2021b; Rabbia et al. 2019). Therefore, the Lived Religion approach opens up our consideration of religious nonspecialists (that is persons who have
not been trained or approved as religious ministers in any religious tradition), as producers of
religion (Morello 2019; Pérez-Vela 2023).
The literature reviewed mentioned an exercise of authority in the tattoo shop (Barras and
Saris 2021), therefore we shall not assume that nonspecialist equals nonauthority. Since religious authority is present in alternative spirituality groups (Altglas 2018; Di Placido 2022),
and popular celebrations (Maldonado-Estrada 2020), it might be also present at the tattoo
parlor.
Sample and Data Collection
While we have seen in the introduction that some tattoos are religious practices, we barely
know about the role tattooists play in that practice (Barras and Saris 2021). To explore that, we
looked for tattooists who identify their work as religious or spiritual. Following the Lived Religion
approach, we assumed that by portraying it in that way, they either knew the intention of their
clients or interpreted that in the social context where they worked.
We agree with Ammerman (2013) that the spiritual/religious distinction is a moral boundary,
one that separates “us” from “them.” Both categories mention a connection with “something
beyond this world” (the relational aspect Morello 2021b highlighted), but “spiritual” emphasizes
a distance from religious organizations and, to some extent, a level of independence that “religion”
does not. Here, we looked at tattooists who labeled their work spiritual or religious, not so much
to explore the boundary, but to assess the tattooist’s role in the context of carving a tattoo that
(they understood) connects the client with something suprahuman and is therefore a religious
practice.
In any case, we approached tattooists with the idea that a religious tattoo was not only limited
to an explicitly religious one (like images from Hindu, Christian, or any other institutional tradition) but also one that a client may have gotten for religious reasons (Morello 2021a). However,
we kept our category open to whatever tattooists understood and labeled (in their social media
accounts) as “religious” or “spiritual.” We may have missed tattooists who do not sort their work
in this way, and others who characterized tattoos under other labels (like “flowers” or “nature”)
that may have had religious significance.
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TATTOO ARTISTS AS RELIGIOUS FIGURES
JOURNAL FOR THE SCIENTIFIC STUDY OF RELIGION
Figure 1
Antonio Moura’s Instagram account. He uses “Religious” as a term to describe some of the jobs
he has done [Color figure can be viewed at wileyonlinelibrary.com]
Researchers started recruiting and training a group of undergraduate students1 who, after
being trained to do interviews, certified to work with human subjects, and getting the Institutional Review Board (IRB) approval, reached out to tattoo artists who showcased, in their social
networks or webpage profiles, tattoos they deemed religious or spiritual: traditional religious in
the local culture (Jewish, Hindu, Buddhist, Santero, Christian, and Satanist images), or that they
labeled as spirituals (spiritual geometry, neo-Nordic spiritual, healing designs or similar material). The research team built, from webpages (like https://www.cxxiiapparel.com/blogs/cxxiiblog/christian-tattoo-artists), Instagram (see Figure 1), Facebook, and Yelp profiles, a database
of 167 tattooists who spoke English, Spanish, or Portuguese (languages the team members were
fluent in). Then, they reached out to them through emails and text messages (WhatsApp and
Instagram).
The team started contacting tattooists in September 2021, and at that point, it was difficult to
get an answer at all. It seems that after the COVID shut-downs, clients who were postponing their
tattoos rushed into the parlors. Between December 2021 and August 2022, a total of 30 tattooists
1 All
have taken sociology and methodology classes at that point, and some have already participated in other research
projects.
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5
Table 1: Sample demographics
Religious Self-Identification
Catholic
Unaffiliated
Eastern Orth
Other
Protestant
8
8
3
3
1
Generation
X ’65–80
M ‘81–95
Z ‘96–10
8
11
4
Time as tattooist
0–5
6–10
11-<
6
3
14
Ethnicity
Black
Latino
White
Middle Eastern and North African descent (MENA)
1
6
14
2
Note: N = 23.
completed the online consent form, but only 23 did the interview. We allowed them to pick a
pseudonym, their artistic alias, or their name.
Interviews were conducted mostly orally (online and in person) but three artists responded to
the questionnaire by email. The interviews lasted an average of 30 minutes and were conducted
by six different researchers. In total, we interviewed 19 tattooists in the United States (working in
the metropolitan areas of California, Florida, Illinois, Massachusetts, Missouri, and New York)
and one from each country: Israel, Palestine, Spain, and Italy. The team interviewed 7 females
and 16 males. All the interviews but two (in Spanish and Portuguese) were conducted in English.
One interview used an Italian translator.
Regarding religious affiliation, eight interviewees identified as Catholics, one as Protestant,
three as Eastern Orthodox, eight as unaffiliated, and one as Jewish, Santeria, and New Age. Only
two artists, one in New York State, and another one in Spain, did only religious/spiritual tattoos.
Three other tattooists (in Italy, Israel, and Palestine) did tattoos related to pilgrimage sites (Loreto,
Jerusalem, Bethlehem).
In terms of age, 8 were “GenX,” 11 were millennials, and 4 were “GenZ.” Six artists have
been tattooing for 0 to 5 years (one was just starting), 3 for 6 to 10 years, and 14 for more than
11 years (one was retired). In terms of ethnicity, 1 artist was Black, 6 Latino/Hispanic, 14 were
White, and 2 from Middle Eastern and North African descent. The team interviewed 1 nonbinary,
6 female, and 16 male tattooists (see Table 1).
We got 110 photos and 4 video clips from 17 artists (see Table 2). Some researchers took photos during the fieldwork, some tattooists sent us pictures of their religious/spiritual work, and we
also recovered some other pictures with screen captures from tattooists’ public Instagram account
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TATTOO ARTISTS AS RELIGIOUS FIGURES
JOURNAL FOR THE SCIENTIFIC STUDY OF RELIGION
Table 2: Visual data collected
Photos
Screen capture
Videos
76
34
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feeds, that were labeled “religious,” “spiritual,” “sacred images,” or similar. Each researcher got
a set of printed copies and coded them. Following Bargain-Garrigues and Morello (2023), we explored the participant-produced visual data and analyzed the kind of information can be retrieved
from such a visual database without using the verbatim accounts that accompany it. To build a
critical discipline of looking, we kept in mind particular contexts of production (i.e., images produced for the artists’ social media accounts), genres, and our interpretations. First, we attempted
to “read” the pictures with no preconceived idea about what they represented; then, we conducted
successive and separate waves of manual analysis of the images and ended up with an agreement
that is reflected in this article.
Analysis
Coding the transcripts, photos, and video clips, we identified three moments in the production
of the religious tattoo: the relation between the tattooist and the clients (here we explored the
setting of the parlor and the selection by the clients); the process of tattooing itself (focusing on
the preparation, the intimacy and spiritual overtones of the moment, and the handling of the pain
involved), and finally, the tattooists’ assessment of religious tattoos (that is how they asses their
creations and understand the effects they may have in the clients).
The Relationship with the Client
Here, we explore strategies tattooists put in place to select potential clients and the relationships they establish with them.
The Parlor
Artists take care to build a welcoming ambiance in their studios. Zoey Taylor does everything
in her hands to “create a comfortable environment.” Jona Carduci claims that “even if you got a
nice tattoo, but you don’t get a nice experience to go with it… when you see that tattoo, you will
remember the bad experience.”
Part of the ambiance is the decoration. Religion is present from the very beginning. Annie
Montiel has “pictures of Jesus and Catholic iconography” in her studio. Mehai Bakaty, located in
New York City, a religious melting pot, has a “sort of the shrine of every major religion represented
there. And then there’s a small shrine to my father [also a tattooist] at the top.” Some of the photos
we obtained show the parlors. Many were taken to show them; others are pics of a tattoo, but
since they were taken in the studio, we have glances of the setting. Making a clear statement,
the decoration of some studios includes religious imagery (Figure 2). Buddhist, Christian, and
Hindu sculptures and paintings are displayed on parlors’ walls and chests. Some display flashes
(paper prints of tattoos, see Figure 6) or metal planks with religious imagery (sort of stamps, see
Figure 8); both traditional methods are used to transfer the drawing to the skin.
The background music played at the studio contributes to the parlor’s vibe. Wassim Razzouk describes his studio in Jerusalem as “visually nice and calm, there’s music playing in the
background all the time. It’s not spiritual music or Catholic or Orthodox music. Sometimes it’s
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Figure 2
Anna Schafer’s parlor entrance in Chicago. We can see Catholic, Hindu, Buddhist, and
Christian images on the shelf [Color figure can be viewed at wileyonlinelibrary.com]
soft rock (…) most of our clients are pilgrims, [older people] we don’t go crazy.” A different experience will happen for clients who visit Daniel Fernandez in Malaga, Spain: “When I’m going
to tattoo, what usually sounds in my studio are Marchas de Semana Santa (Listen for example,
https://www.youtube.com/watch?v=RhyMv_CNsZs). It’s a very peculiar parlor because people
come to the studio and go crazy: ‘But hey, no Heavy Metal is playing here! Rosalía is not playing here’ And when they hear this!” The music confirms his style of cofrade tattoo, part of the
Catholic tradition of Andalucía, Spain.
Client Selection
Tattooists agree that “the clientele reflects the artist” (CJ Budz). Because their former clients
are the ones who promote their work, tattooists have to be careful about what they do and what
they avoid doing.
They agree that it is central to have a connection with their clients. Anna Schaffer expresses
this need for connection by affirming that she likes “to feel the vibe” of the client before doing
the tattoo. Jona Carduci claims that it is important for him to build “a relationship with a client:
a relationship made of trust (…) that’s why [tattooing] it’s a very important and deep, spiritual
if you want, experience.” CJ Budz affirms that the process of tattooing is a “co-creative process
between the artist and a client. If the client is not with me, we’re not dancing together.”
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TATTOO ARTISTS AS RELIGIOUS FIGURES
JOURNAL FOR THE SCIENTIFIC STUDY OF RELIGION
Figure 3
Wassim Razzouk’s cross design on a pilgrim’s arm [Color figure can be viewed at
wileyonlinelibrary.com]
This “dance” needs a connection that would allow the two parts to move together without
stepping on each other’s feet. Wassim Razzouk illustrates this negotiation: “The clients know
more or less what they want. For example, they want a cross, but they don’t know the shape of
it or the design of the cross. And so that’s where we help them by choosing the design” (see
Figure 3).
To evaluate the connection, the first meeting is key. According to Turbo Qualis, “That first
session, isn’t just about trying to understand the design of the tattoo. It’s like, are we going to
have a rapport?” For Anna Schaffer, “Once the client comes in, I like to do a lot of small talks and
just kind of, you know, find out a little bit more about them, especially if they’re new, especially
if it’s their first tattoo.” Nowadays, many tattooists have shifted this initial contact from in-person
to online. Zeye One affirms that “in-person consultations became very time-consuming (…) So,
I switched to the phone. I ironed out my process.” This meant, in some cases, having a social
media manager who assists them with messages, feeds, and appointments.
Annie Motel designs “the tattoo with the client present, working with them in the process,
to make sure we get the tattoo design exactly to their liking.” Daniel Fernandez focuses his first
sessions on finding the placement for the tattoo. He starts discussing “the body part in which the
customer wants the tattoo. To decide the area of the body, I take some pictures of the client’s
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posture and see the tattoo on multiple sides. When the placement is decided, I will start working
on the design.”
Gender is an important variable in how comfortable the client will be during the process.
Female artists argue that women tend to feel more comfortable getting a tattoo from a female
tattooist. From their point of view, tattooing is still a male-dominated industry. Janice Danger
illustrates this by speaking about her experience: “When I first started, that was my biggest clientele, the women, because they’re like ‘Oh my God, finally I can feel comfortable and get a tattoo
without that male-dominated environment, or just someone that relates to me.’” Annie Schaffer
herself feels “definitely more comfortable with female artists, especially with certain things that
I’m tattooing on my chest or something.”
Consultations may end up in rejections. According to Steve Fourier, “as important as it is
for the client to make their boundaries known, sometimes the artist must do the same and just
say ‘I’m not the person that’s going to do this tattoo for you.’” One of the first things that will
determine the direction of the consultation is the style of the tattoo requested. Zoey Taylor says
“If I feel like I’m not the right artist for it, I’ll try and refer them to somebody who is.”
This alignment, however, goes beyond aesthetics. Artists stated they rejected working with
someone when they perceived a lack of commitment from the person (Turbo Qualis) or a lack of
respect for their work (Antonio Moura). They also have body part boundaries. Most interviewees
agreed with Mehai Bakaty “I don’t tattoo faces. I try not to tattoo hands unless somebody is heavily tattooed… Just, for social reasons, you know… job interviews and things like that.” Modestas
Kunce has “a professional eye, and you can see that’s gonna look crap you know? (…) I start
being honest and just saying ‘Hey man it’s gonna look crap to be honest you know? I just don’t
want to do that stuff’ (…) Usually people understand.” Kunce acknowledges that it is a delicate
skill “trying to balance my art and what the client wants.”
Many artists have religious and moral limits. Tattooists refuse to do what they identify as
“hateful symbols” (Anna Schafer), “wildly inappropriate” (Janice Danger), or “creepy offensive”
(Zoey Taylor), like racist, homophobic, sexist, transphobic tattoos. Others add to that list “extreme political views” (Jona Carduci), excessively judgmental opinions (Nakona Macdonald);
and tattoos people “are getting to get back at someone” (Talya Alsberg). Some deny doing some
specific religious figures, like Ánimas Benditas (Daniel Fernández), or Christian images in the
case of Paul Both who identifies as Satanist. For Zeye One, her limit is “Baphomet,” and explains
she does not “want somebody to know that I did it. I won’t fuck with that.”
The Tattooing
The process encompasses the preparation the tattooist does for the session and the tattooing
in itself.
Tattooists Preparation
The preparedness before the client arrives varies depending on the size of the tattoo and the
last time the tattooist and client have met. Tattooists agree that a good night of sleep is the best
preparation for their work (Modestas Kunce, Antonio Moura). Some “pump [themselves] up”
with music (Anna Schafer), are mindful about hydration (Janice Danger), and even enjoy some
weed (Zeye One).
Usually, tattooists will go over the last exchange they have had with the client and the design
agreed upon. Anna Schafer draws “everything out to a tee to show the person, we’re both confident
in the design. So it’s like I’m a little bit more confident coming in, like knowing exactly what I’m
going to do.” Tattooists set the station before the client’s arrival, “sizing up making a stencil,
then setting up the room (…) sanitary coverings are going down on everything, setting up the
ointment and the ink caps and bagging everything and wrapping up my machines (…) and then
sort of looking at the design and deciding which needle groupings feel like they’re going to get
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TATTOO ARTISTS AS RELIGIOUS FIGURES
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the output that I want” (Steve Fournier). This process feels to Zoey Taylor “like it’s a ritual (…)
I do everything the same way every time in the same pattern at the same speed (…) I need to do
everything myself.”
Intimacy
Tattooing is “a very intimate experience, right?” explains Natasha Zinos, “you have someone
like poking this needle into your body for hours and hours… It takes a lot of trust.” Clients, “even
if they’ve got all their clothes on, they’re very vulnerable” concedes Zoey Taylor. Tattooists deal
with this aspect in different ways.
Some artists have a medical approach. Turbo Qualis’s experience was “like when you’re
with a doctor, the seriousness of the illness (…) because you’re not worried about if the doctor is
looking your chest. You are worried if the doctor sees cancer.” His clients were worried about the
tattoo and its quality. Other tattooists look to create a relaxed environment, “dimming the lights
(…) Some like silence, some music (…) candles. Not talking anything like spiritual but you feel
like it’s spiritual” says Modestas Kunce.
That physical intimacy gives room for a spiritual connection. Janice Danger comments “People love sharing, especially like in an intimate setting like that (…) I feel like people just pour
their hearts out to me while I’m doing them (…) yeah, it is a very intimate process. And I am
grateful that people want to share, you know, such intimate feelings with me.” Zoey Taylor describes that “because of the intimate nature of what you’re already doing, I always joke that it
eliminates the first three years of small talk of getting to know somebody (…) people will tend to
get into (…) deep topics.” Zeye One explains that tattooing leads to “heart to heart conversations
with clients.” Mehai Bakaty reflects “It’s a strange thing that we do to ourselves… But you need
somebody else to do it for you. So what does that mean? … It’s a ritual. And what is a ritual, it is
akin to devotion, and religion.”
A Spiritual Work
Tattooists talk about a special state of mind when they start tattooing. Some meditate (Talya
Alsberg), “set affirmations” (Ben Clarke), or “center” themselves (Nakona MacDonald) while
others explicitly connect with some suprahuman being. “I would pray. I think that it’s important
to understand that (…) things that are done with attention and reference become prayer,” says
Turbo Qualis, who was “seeking to push me more and more out of the process and trying to have
a great Divine inspiration in there, you know?” Others pray to “the tattoo mentors I’ve had who
have passed on” (Annie Motel), or communicate with a “higher spirit” (Talya Alsberg). Zeye One
prays after tattooing “I have an altar at home where I go and cleanse myself so that any energies
that I’ve might have caught from most people. You’re supposed to wash your hands with Holy
Water every time I attend people.”
Once the process starts, tattooists get into a special state of mind that they describe as “almost
checked out (…) very, very concentrated” (Anna Schafer), “You feel like loose kinda (…) you’re
like diving into the picture (…) I’m into my zone” (Modestas Kunce). Nakona Macdonald needs
to “center me, and have a particular way to calm, reassure.”
Many artists understand themselves as canalizing something suprahuman through their work.
“I do have a lot of feminine energy about me, and you can see it a lot in my designs,” says Janice
Danger. That “energy” is something to handle carefully, “Like if I’m tattooing death on you,
death gonna be around (…) like someone who passed, they’re gonna be there” explains Zeye
One. CJ Budz sees himself as a “vehicle for delivery (…) something from beyond, channeling.”
Some tattooists agree they are channeling a “sentiment… [The tattoo process] is very emotional”
affirms Daniel Fernandez, “almost 40% of my clientele end up in tears (…) it’s very moving”
he concludes. Jona Carduci explains that he “lets the emotion flow and carry on” the tattooing.
Wassim Razzouk, a 28th generation of a family of tattooists in Jerusalem, thinks that “As a family,
we have been the custodians of this tradition for hundreds of years (…) And I think it’s a bit more
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Figure 4
Clients of Walid Abouayash, showing the tattoos they got during their group pilgrimage to
Bethlehem, Palestine [Color figure can be viewed at wileyonlinelibrary.com]
- it goes beyond art, it’s a little bit more traditional and spiritual (…) [Clients] want to be part of
this history and part of this tradition.”
Clients condition the ritual. “Sometimes,” explains Jona Carduci, “there are clients that want
to talk or laugh, or talk about a story (…) Some other times, there are people that stay in silence
with closed eyes, maybe they pray or they want to relax. So it’s never really the same. The experience is always different.” Other times, clients come in a group. Pilgrims to Bethlehem may stop
at Walid Abouayash’s studio to get a tattoo (see Figure 4), and many times “we worship together.
It was very cool, very nice […] I will send you some videos. You will know what I am talking
about.” He sent us four videos of two different sessions. In one session, Mr. Abouayash is tattooing a group of six middle-aged white males in his studio. While one of the men is getting a tattoo
on his left arm, the others are sitting and standing around the place. All of the six men are singing
along to the song “Chain Breaker,” by the Christian singer Zach Williams. One of them stands
alongside the man who is getting the tattoo, touching his shoulder and holding his other hand in
the air as he is praying. In another video, the same group is standing in the studio and cheering
with their drinks while they sing the song Hallelujah, by Leonard Cohen. The other couple of
videos portrays the tattooing of a group of approximately 15 middle-aged women in what seems
to be a hotel lounge (in his interview, Mr. Abouayash mentioned occasionally working in hotels).
In one of them, he is tattooing the left arm of one of the women while the rest of the group claps
and sings enthusiastically to a song in Arabic. In the other, he is shown waving his arms in a sort
of dance movement without leaving his chair, while the same group of women is clapping and
singing a slower song.
Asceticism
Tattooing, like some religious penitential practices, “hurts (…) It is not fun in the sense of
‘pleasant’. But it feels so like cleansing, right? (…) That’s what cathartic things are. But it’s like,
it feels very important,” explains Natasha Zinos. Turbo Qualis agrees, “The tattoo process was
very cathartic, right? And so there was a measure of confession and healing and all these things
that were tied into the process.”
This pain is “very much a part of the tattoo experience as well,” says Qualis, and it is the
dealing with pain that facilitates in some cases a “deeper reflection.” He explains that when a
person “starts moving deeper into the spiritual contemplative life, you begin to understand that
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TATTOO ARTISTS AS RELIGIOUS FIGURES
JOURNAL FOR THE SCIENTIFIC STUDY OF RELIGION
the problem is not necessarily pain, but the problem is our perspective on pain (…) There is a
reality that this awareness of pain and [tattooing is] learning to embrace it. This is in many ways
why tattooing [was] associated with rites of passage and spirituality. Ancient people understood
that pain is how deeper awareness is brought forth.”
Physically, tattooing is an exchange of blood for ink. As much as ink is part of the tattoo,
releasing blood is the flip side of that process; and for some tattooists, blood has a symbolic
dimension. “I do believe that you’re messing with blood. So that’s a high like, spiritual thing,”
says Zeye One, “anytime you encounter anybody you’re releasing energy [and I can reach] that
energy by tattooing them because I’m messing with blood, you know?” She offered some clients
to take with them the discarded paper towels soaked in blood, “This is not trash, this is your
soul”; she recommended burning it. “In a way,” exclaims CJ Budz, “this is like a blood ritual, it’s
witchcraft!”
The Tattoo
Tattooists in this sample consider tattoos, in general, to have a liminal status in between
body, mind, and heart. Nakona Macdonald thinks of tattoos as “describing something other than
physical, but not as perhaps as intellectualized, as mental.” Religious tattoos are the culmination
of that feature. In this section, we explore tattooists’ perception of their work on their clients.
“We’re Carving Symbols into People”
For CJ Budz, tattooists “construct meanings (…) you know, like we’re playing with symbols
all the time. We’re carving symbols into people.” Mehai Bakaty thinks “It’s about human expression, expressing something other than the self, then the physical form. And it’s the one bit that we
get right to do. It’s the thing that separates us from the animals.” Talya Alsberg sustains that the
“drawing themselves hold a spiritual meaning. So, they don’t have to be an image of an Eastern
goddess or a Buddha (…) Not necessarily.” Turbo Qualis claims that tattooing is a process of
“imbuing the body with symbols of power, symbols of meaning.”
The 110 pictures collected provided us with a corpus of images that (tattooists understand)
people use to express their inner life, devotion, religious experiences, and affiliations. We saw
some tattoos depicting traditional religious figures, like Satanist, Hindu, Buddhist, and Christian
tattoos (Figure 5). Among the ones that do not portray explicit traditional religious images, they
portray sacred geometry, snakes, ouroboros, fantasy figures, and nature. There is a third group of
pictures that portrays tattoos that depict traditional religious designs but with a twist. We found
that some tattoos were original creations mixing traditional signs, some portray iconography associated with the departed (dove, death angel, heaven images); others are reformulations of a female
figure associated with the Virgin Mary, depicted some twist on angels, or recreated the Ying and
Yang symbol (Figure 6). Beyond the intention of the bearer, Steve Furnier thinks that religious
imagery (virgin of Guadalupe, cherubs, angels, devils, halos) is “the most direct depiction of good
or evil, (…) an eternal struggle.” And for that reason, people gravitate to them even when they
are unaffiliated. They are using the images to convey a religious meaning, but not necessarily the
one established by religious institutions.
These images were placed mostly on the backs, chests, arms, and wrists. The ones on the
legs were a minority, and only three of them were on top of the skull, face, and neck. In terms of
body location, religious tattoos are all over the body but tend to be on arms and torsos. In terms
of surface covered, except for the ones on the wrist, most of these tattoos use the whole portion
of the arm, forearm, back, chest, shoulder, and the whole top of the skull. Religious tattoos seem
to take a considerable portion of the skin’s “real estate.”
Many tattoos were not overtly religious. Talya Alsberg creates designs that “are my own, but
there’s always a look into symbolism within the artwork. There’s a huge amount of symbolism
to look into and talk about (…) I believe the drawings themselves hold the spiritual meaning”
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Figure 5
Daniel Fernandez is an artist in Malaga, Spain, who specializes in Cofrade tattooing [Color
figure can be viewed at wileyonlinelibrary.com]
(see Figure 7). Anna Schafer, who enjoys being outdoors, brings her experience of nature into
her tattooing: “I felt I always feel very much at home and peace (…) in nature (…) So it’s just
like, kind of bringing that type of life into my tattoos.”
The religious quality of a tattoo is noticeable for tattooists. Many agree that there is a certain
depth in the religious tattoos, which goes beyond the image that is represented. Turbo Qualis
explains that he “can almost always tell if a design was done by someone who (…) was not a
Christian or a Protestant, I could tell because it lacked a certain kind of depth to it. Not just
in the aesthetic, the design of it, but there was a spirit in those lacking some soul, you know
what I mean?” Mehai Bakaty agrees, “There’s something deeper going on, there’s some reason
that person wanted to be tattooed at that moment, and carry that moment with them for the rest
of their lives.” Jona Carduci thinks that “you need maturity and depth for this kind of tattoo,”
referring to the ones he does (see Figure 8).
What Are These Symbols About?
Many of the artists in the sample stress that the tattoo is an artistic expression of a personal
experience. Jona Carduci says that “you can record in your skin a special feeling, a special emotion, a special time in your life.” For Daniel Fernández, religious tattoos are a form of devotion
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TATTOO ARTISTS AS RELIGIOUS FIGURES
JOURNAL FOR THE SCIENTIFIC STUDY OF RELIGION
Figure 6
Ben Clark is a tattooist working in Manhattan, New York City, who includes Hindu and
Buddhist images in his portfolio. On the walls, we see flashes of crucifix tattoos [Color figure
can be viewed at wileyonlinelibrary.com]
Figure 7
One of Talya Alsberg’s (Brooklyn, New York City) healing tattoos [Color figure can be viewed
at wileyonlinelibrary.com]
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Figure 8
Jona Carduci’s pilgrim tattoo design. He replicated old planks used in the 19th century in
Loreto, Italy [Color figure can be viewed at wileyonlinelibrary.com]
like no other: “For me that tattoo, that is inside your body, under your skin, and represents your
faith… it’s much more! It’s much more than any other religious expression because you’re getting
your faith printed on your skin.”
For others, tattoos are a mark of a spiritual journey. Three tattooists we interviewed work in
destination places for pilgrimages: Loreto (Italy), Jerusalem (Israel), and Bethlehem (Palestine).
Wassim Razzouk is the 28th generation of tattooists in Jerusalem. His family has been tattooing
pilgrims since the 1300s. For him, “It makes sense for a lot of people that have never thought of
getting a tattoo, and then suddenly they hear about or they read the history [of his family tradition
and parlor in Jerusalem] they want to be part of this history.”
Tattoos can be a healing device. Zeye One mentioned the process of tattooing as part of a
healing process, “to find out what tattoo you need, or what is considered a medicine, you know,
that tattoo, or like a form of protection.” Talya Alsberg focuses on healing tattoos, so much that
“my job is that I’m an intuitive tattoo artist and a healer” (see Figure 7).
Antonio Moura commented that many clients look for him to do tattoos in honor of loved
ones who passed away. In these cases, he normally adds religious images to the memorial tattoos,
such as angels, crosses, and white pigeons.
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TATTOO ARTISTS AS RELIGIOUS FIGURES
JOURNAL FOR THE SCIENTIFIC STUDY OF RELIGION
The Outcomes
Tattooists witness a transformation in their clients. Steve Fournier explains that with “larger
pieces that require come back, like that in and of itself becomes ritualistic (…) like you are going
through an actual transformative process, and you’re showing up again, and again… to that sort
of the point of discomfort and (…) like you feel like you’ve gone through a transformation with
the larger tattoo.” The body modification signals a deeper one: “it’s very beautiful to watch (…)
a permanent object on their bodies that holds that energy of growth” (Talya Alsberg).
Turbo Qualis specialized in big pieces. He took an “iconographic style” meaning that his
tattoos told a story and that he approached the process as a meditation. He found that many
people came to his parlor for that kind of experience, and even came back “for counseling and
encouragement.” He mentioned that some clients “came out of atheism and became spiritual”;
even some that because of the tattooing process, ended up becoming Christian Orthodox.
Wassim Razzouk speculated that for many of his clients, the tattoo is the “highlight of the
trip [to the Holy Land]” because it is something “more personal”; a “memorable experience” that
marked the pilgrimage especially, “they feel that they have been renewed, they feel they have
been baptized again.”
All these aspects make tattooing “a ritual from the beginning of the day to the end of it; (…)
the whole experience is spiritual” (Talya Alsberg). Nakona Macdonald considers tattooing “a
service which affects both mind and body quite strongly, (…) we are exploring the past, present,
and future; both through the senses but also in speech and something intangible (…) It is a method
that dwells in its own special unique space.” Jona Carduci argues that is the wholeness of the tattoo
experience what gives meaning to the mark, “getting a religious tattoo is 360 degrees experience
(…) it’s not just the beauty of a tattoo on your skin but it’s the experience that’s why it’s a deeper
meaning.”
Discussion
As we looked at religion as practices people do to connect with a suprahuman reality, we
studied the context of those practices. Tattoos happen in a given culture, at the hands of a tattooist. Considering tattooists’ understanding of religion and the spiritual overtones of their work
is important if we want to apprehend their role as religious figures.
We approached 167 artists, who labeled their work as “spiritual,” “sacred images,” or “religious” (their words), or because some images in their portfolios are considered religious in our
culture. Our approach was wide, to allow tattooists to include any images they understood as
religious. We also looked in their social media profiles for images we (researchers) identified as
Satanist, Santero, Christian, Buddhist, Hindu, and Jewish.
However, only 23 respondents did the interview. We assume that they found it important
to discuss this aspect of their work with us, either because they do religious tattoos, or because
they find religious overtones in their jobs. The interviews confirmed this assumption. Allowing
tattooists to define their work as religious/spiritual, according to their parameters, adds to our understanding of Lived Religion. While eight interviewees self-identified as religiously unaffiliated,
in the description of their role as tattooists, they talk about religious practices: personal meditations, prayers, conversations about “other than ordinary” aspects of life, counseling, mantras,
cleansings, use of incense, holy water, and sacred music. Looking at their work from a “Lived
Religion” perspective, we saw religious elements in tattooing and we saw that tattooists were
aware of that role.
The evolution of the tattoo, from a fixed design to a personal creation, has changed the role
of tattooists. The artistic turn in the sixties opened the door to personalized designs, with an
increased role of the artist in the configuration of the tattoo and more interaction with the client.
That negotiation with the client characterizes the work of these tattooists.
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All artists interviewed here are full-time tattooists, with an important clientele and a remarkable following on social media (ranging from 10 to 270 thousand followers). They come from
different religious, generational, geographical, and ethnic backgrounds. This diverse, intentional
sample of tattooists understand tattoos as meaningful objects beyond mere adornment. Tattooists
mentioned different sources of symbolism. Tattoos bear experiences and emotions; and commemorate moments, peoples, communities, and places; elements that are foundational for the
tattooed persons’ lives. The religious tattoo is the apex of that symbolism. And vice versa, the
more symbolic the tattoo, the more religious it is perceived to be. For that reason, tattoos considered religious are not only the ones depicting religious images; they may include the ones that
connect a person with something beyond ordinary life. Tattoos connect with something hidden
that arose because of the tattooing process. Tattooists translate something in the inner, spiritual
realm into the surface of the skin.
The tattooing, in this sample, happened in a tattoo parlor. The shop is a space of creativity and
service, state regulations and economic pressures, a locus of power struggles between artist and
clientele, state regulations and religious devotion, social expectations and technical possibilities.
The “Lived Religion” approach already highlighted religious figures other than the clergy (family,
friends, acquaintances). In this study, we found that tattooists fit into the category of religious
figures.
Following the process of tattooing, from consultation to aftercare, allowed us to identify different moments when tattooists exercise that role. Tattooists are sumptuary-service providers, in
a competitive field, and during the time of the interviews, they were coming back from economic
constraints due to the COVID pandemic closings. They try to get clients, making them as comfortable as possible, incorporating their demands, and putting their experience in play to produce
the best tattoo. They are aware that they provide a service, and as professionals who depend on
their artwork, tattooists make efforts to meet the customer’s expectations. However, they carefully
select their clients, rejecting the ones they do not want to work with because they disagree on the
boundaries. The tattoo functions as an advertisement for the artist’s job, therefore it should reflect
the artist’s view and style.
Tattooists’ religious views tend to be clear from the beginning: the decoration and the music
tell the client about the artists’ position. Moreover, the conversation with the tattooist about the
design will be framed either by the morals of the tattooist who may reject some works or by the
beliefs and desires of the clients they accept.
Artists deny tattooing when they do not have a connection with their potential clients. They
worry about commitment to the tattoo, respect for the artist’s work, spiritual statements, and
worldviews. Tattooists exercise power at a “technical” level (aesthetic suggestions, and educated
guesses about the future of the tattoo) but also at a moral level (refusing certain things, encouraging others). They do not want their work associated with moral views they disagree with. We
found that more experienced artists are clearer about their boundaries (things they will or will not
do) and bolder in talking about the religious aspects of their work with their clients. It seems that
they have consolidated a profile, and the clients who look for them are self-selecting. Both clients
and artists know what to expect from each other.
The tattoo is a negotiation between the tattooist and the customer, a convergence between
the desires of the latter and the views of the former. The tattoo, like any other religious practice,
is socially constructed. It is the result of a negotiation between different actors, religious and
nonreligious, that ends up defining what the tattoo will be.
For many artists, the preparation is a liminal religious state: They focus, meditate, cleanse, listen to inspiring music, pray, connect with the ancestors, and set the workstation in a specific way.
The physical intimacy of the tattoo (someone else penetrating your body and leaving a permanent mark) often triggered a spiritual conversation that includes emotions, motives for tattooing,
memory of meaningful experiences, and departed persons.
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TATTOO ARTISTS AS RELIGIOUS FIGURES
JOURNAL FOR THE SCIENTIFIC STUDY OF RELIGION
In tattooing, pain is part of the process. It is unavoidable. The person has to manage it. Many
tattooists and their clients see this dynamic as a metaphor for religious life. Pain is present in
other religious practices as well, like fasting, pilgrimages, and penances.
The exchange of blood for ink is at the center of the process. Blood is a physical object
charged with spiritual meaning, like “life,” “effort,” and “suffering.” Tattooing is, to some extent,
a “blood ritual”; the pain involved is a constitutive part of the process. And so it is the intimacy of
the session; however, we registered cases of communitarian tattooing. The session can be emotional, with clients and tattooists ending up in tears.
Tattooists provide emotional labor that easily moves into a spiritual realm when working
on a religious tattoo. Many see their work as spiritually related; they feel “canalizing something
from beyond” (CJ Budz), bigger than themselves. Tattooists consciously prepare for their task,
and many incorporate religious routines before or after tattooing.
These interviewees provide a spiritual service: Tattooing involves vulnerability, personal conversation, and a cathartic, penitential experience. It is a ritual that involves routines for the preparation of the space, and the tattooing itself, routines that can involve music, singing, and prayer.
While the meaning of tattoos is deeply personal, at the same time people need “somebody else
to do it for you” (Mehai Bakai). Tattooing needs a minister. In that role, tattooists mentioned
noticing the spiritual journey of their clients, the creation of the tattoo in parallel with the inner
change, like “a new baptism” (Wassim Razzouk).
Conclusion
This is an intentional sample of tattooists who characterized their work as religious or spiritual in their portfolios, so it is a self-selected sample. We contacted artists we found online, and
the ones who spoke English, Portuguese, or Spanish; and as mentioned, it was difficult to engage
them in the project. Among the 167 contacted, these were the 23 that wanted to talk. Because
of the limitations of the sampling, we did not compare among cities, religious affiliations, age
cohorts, or genders. However, this is an international and interconfessional sample; with data
collected with multimethod techniques that involved participants-produced photos that expanded
the understanding of what is religious, and spiritual.
Asking tattooists about “religious, sacred images, spiritual” tattoos broadened the category
of “religion” (they pointed to symbols that are not overtly religious) and revealed another site of
religion as a social construction (the result of a struggle, a negotiation of many agents). Tattooists
select their clientele, codesign the symbol (refusing to do those they disagree with), spiritually
prepare themselves before the tattooing, and conduct a ritualized process. Tattooing includes dealing with pain, blood, silence (or chants), intimacy, and vulnerability. All to carve symbols that
are meaningful for the client. In the end, tattooists witness both physical and spiritual transformations. They see the process as a spiritual change, with effects on people’s life. The parlor is a
space of religious negotiation, where different actors exercise power. The result of the negotiation
among these actors (and technical restrictions) is the religious tattoo.
The Lived Religion approach allows us to unveil religion outside religious institutions and
spaces, a construct broader than the one circumscribed by religious traditions, and also as a field
with disputes and negotiations, interconnected with other fields.
While anthropologists hypothesize that first tattooists were individuals performing a parttime religious deed; today tattooing is not required in any major global religion. However, some
artists still do part-time “spiritual work.” A transformation in tattooing, the artistic turn, opened
up a space of creative tattooing and the incorporation of clients’ religious views into them.
Tattooists understand religious tattoos are an expression of devotion, a record of a special
experience, a connection with a tradition, a form of protection and healing, and a way to commemorate the departed.
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Tattooists have a religious role in religious tattoos; “We are carving symbols into people,”
said CJ Budz. Symbols that are artistic expressions of life experiences, spiritual emotions, and
religious ideas are used to make sense of a person’s life and to narrate her own story.
What is their role in producing a religious tattoo? Tattooists in this sample do consider they
have a religious/spiritual role, and they are aware of the religious aspects of tattooing. However,
they are not aware of their role as religious authority.
It seems the authoritative function has not been explored, in part because the space of agency
in the tattooist profession is new: Tattoos were associated with creativity and fine arts only since
the 1960s. Before then, most tattooists replicated standard designs. Exploring the role of tattooists
in producing a religious tattoo is important because of the growing religious function of unrecognized religious figures. For example, as religion moves online, what is the religious role of
media producers, web page designers, and social media handlers? Who are the religious figures
shaping everyday religious practices, beyond religious authorities? Who has, and under what circumstances, a religious role in our religious world? Exploring tattooists, we found the need to
explore who are the figures providing spiritual advice, and religious guidance in everyday life.
Funding
Funding from Boston College’s Office for the Vice Provost for Research.
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