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Vaccine 39 (2021) 247–254
Contents lists available at ScienceDirect
Vaccine
journal homepage: www.elsevier.com/locate/vaccine
Individual preferences for COVID-19 vaccination in China
Anli Leng a, Elizabeth Maitland b, Siyuan Wang c, Stephen Nicholas d,e, Rugang Liu f,
Jian Wang g,h,⇑
a
School of Political Science and Public Administration, Institute of Governance, Shandong University, 72 Binhai Rd, Qingdao, Shandong 266237, China
School of Management, University of Liverpool, Chatham Building, Chatham Street, Liverpool L697ZH, England, United Kingdom
c
University of Melbourne, 369 Abbotsford Street, North Melbourne, VIC 3051, Australia
d
Australian National Institute of Management and Commerce, 1 Central Avenue Australian Technology Park, Eveleigh Sydney, NSW 2015, Australia
e
Newcastle Business School, University of Newcastle, University Drive, Newcastle, NSW 2308, Australia
f
School of Health Policy & Management, Nanjing Medical University, No. 101 Longmian Avenue, Jiangning District, Nanjing 211166, China
g
Dong Fureng Institute of Economic and Social Development, Wuhan University, 54 Dongsi Lishi Hutong, Beijing 100010, China
h
Center for Health Economics and Management at School of Economics and Management, Wuhan University, Wuhan, Hubei Province 430072, China
b
a r t i c l e
i n f o
Article history:
Received 27 August 2020
Received in revised form 29 November 2020
Accepted 2 December 2020
Available online 5 December 2020
Keywords:
COVID-19
Preference
Vaccine
Health policy
a b s t r a c t
Background: Vaccinations are an effective choice to stop disease outbreaks, including COVID-19. There is
little research on individuals’ COVID-19 vaccination decision-making.
Objective: We aimed to determine individual preferences for COVID-19 vaccinations in China, and to
assess the factors influencing vaccination decision-making to facilitate vaccination coverage.
Methods: A D-efficient discrete choice experiment was conducted across six Chinese provinces selected
by the stratified random sampling method. Vaccine choice sets were constructed using seven attributes:
vaccine effectiveness, side-effects, accessibility, number of doses, vaccination sites, duration of vaccine
protection, and proportion of acquaintances vaccinated. Conditional logit and latent class models were
used to identify preferences.
Results: Although all seven attributes were proved to significantly influence respondents’ vaccination
decision, vaccine effectiveness, side-effects and proportion of acquaintances vaccinated were the most
important. We also found a higher probability of vaccinating when the vaccine was more effective; risks
of serious side effects were small; vaccinations were free and voluntary; the fewer the number of doses;
the longer the protection duration; and the higher the proportion of acquaintances vaccinated. Higher
local vaccine coverage created altruistic herd incentives to vaccinate rather than free-rider problems.
The predicted vaccination uptake of the optimal vaccination scenario in our study was 84.77%.
Preference heterogeneity was substantial. Individuals who were older, had a lower education level, lower
income, higher trust in the vaccine and higher perceived risk of infection, displayed a higher probability
to vaccinate.
Conclusions: Preference heterogeneity among individuals should lead health authorities to address the
diversity of expectations about COVID-19 vaccinations. To maximize COVID-19 vaccine uptake, health
authorities should promote vaccine effectiveness; pro-actively communicate the absence or presence
of vaccine side effects; and ensure rapid and wide media communication about local vaccine coverage.
Ó 2020 The Author(s). Published by Elsevier Ltd. This is an open access article under the CC BY-NC-ND
license (http://creativecommons.org/licenses/by-nc-nd/4.0/).
1. Introduction
By the end of July 2020, COVID-19 had infected more than 16
million people across 216 countries or territories, with more than
65,000 deaths worldwide [1]. During the pandemic, there have
⇑ Corresponding author at: Dong Fureng Institute of Economic and Social
Development, Wuhan University, 54 Dongsi Lishi Hutong, Beijing 100010, China.
E-mail addresses:
[email protected] (A. Leng),
[email protected]
(E. Maitland),
[email protected] (S. Wang),
[email protected].
[email protected] (R. Liu),
[email protected]
au (S. Nicholas),
(J. Wang).
been no specific antiviral drugs to treat COVID-19 effectively, but
existing drugs used to treat other viral diseases, such as dexamethasone, have improved the recovery of high-risk COVID-19
patients. A vaccine is seen as the effective choice to stop the pandemic, with more than 100 COVID-19 vaccines in development
worldwide [2], including seven that have now been approved for
human testing through clinical trials. Three vaccines are awaiting
regulatory approval in the U.S. and U.K, and China and Russia are
at an advanced stage of COVID-19 vaccine approval. With the hope
that a COVID-19 vaccine will be approved in the near future, it is
vital to understand individuals’ vaccination preferences and
https://doi.org/10.1016/j.vaccine.2020.12.009
0264-410X/Ó 2020 The Author(s). Published by Elsevier Ltd.
This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).
A. Leng, E. Maitland, S. Wang et al.
Vaccine 39 (2021) 247–254
individual COVID-19 decision-making, facilitating vaccination coverage in line with China and World Health Organization goals.
vaccination decision-making in order to predict vaccination coverage, to assess the factors influencing vaccination decision-making,
and to improve COVID-19 vaccination coverage. There is little
research on individuals’ COVID-19 vaccination decision-making.
To addresses this lacuna, we test an individual choice COVID-19
vaccination model across six provinces in China.
Previous research using health belief models found that only
48.2% of Chilean population reported a definite intent to receive
the COVID-19 vaccine, 46.1% with a probable intent or a possible
intent [3]. Research suggests that the novelty of the disease may
lead to individuals indicating reluctance to get vaccinated [4]. Previous studies of vaccine uptake identified various vaccine-specific
factors that influence an individual’s vaccination preferences, such
as the vaccine’s side effects, effectiveness, duration of protection,
cost, number of doses, transmission route, location of vaccination
sites, willingness to pay and the burden of the disease [3–11].
There is no agreement on the importance of these vaccinespecific aspects on the willingness to vaccinate. Also, there is no
consensus on whether vaccine-led herd immunity leads to higher
vaccine acceptance through altruistic motives [10,12] or hinders
individual vaccinations through the free-rider problem [13]. Further, inter-individual vaccination preference heterogeneity may
impact vaccine uptake depending on individuals’ sociodemographic characteristics, such as age, education [10] and
income [11,12]. Also, trust in the vaccine and social trust may be
important factors in individual heterogeneity, because they influence people’s decision to vaccinate, especially given that many
vaccines have a reputation for poor quality, leading to a drop in
vaccine coverage [14,15].
Widely employed in studies of the hepatitis B virus (HBV) [7,9],
seasonal influenza [10] and human papillomavirus vaccines [11],
we used the discrete choice experiment (DCE) method to reveal
and measure preferences for a potential COVID-19 vaccine. The
conditional logit model (CLM) was used to test whether respondents’ predefined characteristics alter the mean preference associated with attribute values. In addition, the latent class model
(LCM) was used to estimate inter-individual preference heterogeneity. Our study is one of the first attempts to determine the
preferences of individuals in China for a COVID-19 vaccine. While
a China-based study, the research will inform other countries on
2. Methods
2.1. Identification of attributes and levels
Identification of vaccine attributes and their levels is key for
ensuring the validity of DCE. We retrieved relevant vaccine attributes and levels from the literature [3–7,10,16]. Attributes were
then ranked, categorized and reduced through interviews with a
group of eight experts in the field of vaccination, an eight person
focus group discussion and a 30 survey pilot study. We identified
seven key attributes and adopted a DCE design with 8 choice sets
of two vaccine profiles.
The details of the attributes and levels are displayed in Table 1.
Vaccine effectiveness refer to the proportion of vaccinated persons
protected by the vaccine, with three levels (40%, 60% and 85%),
based on the effectiveness of seasonal influenza vaccinations
[17,18] and high effectiveness of H1N1 vaccination [19]. Side
effects were assigned three levels: 50/100,000, 10/100,000 and
1/100,000. These levels were chosen to represent vaccines with
moderate side effects, such as seasonal influenza vaccines [17,18]
and low side effects, such as H1N1 vaccine [20]. Access to the vaccine was specified as free and voluntary (reflecting H1N1 vaccination), free and compulsory (reflecting most current universal
childhood vaccinations) and chargeable and voluntary (reflecting
some partial or non-reimbursed seasonal influenza vaccines).
Number of doses was described by two levels: one dose and two
or more doses. Vaccination sites were described by three possible
levels: village clinic or community health station, township or
community health centre, and county hospital and above. The
duration of vaccine protection was assigned three levels: 6 months,
1 year and two or more years. These duration levels were retrieved
based on the duration of vaccine protection of seasonal influenza
vaccinations [17,18], H1N1 vaccination [19] and hepatitis B vaccine
[9]. Acquaintances vaccinated was assigned 30%, 60% and 90% of
close acquaintances (friends and family) already being vaccinated.
This attribute was to quantify the importance of local coverage as a
main driver for vaccination choices [10].
Table 1
Attributes and Levels Used in the Discrete Choice Experiment.
Attributes
Levels
Descriptions
Vaccine effectiveness
40%
60%
85%
Protects 40% of vaccinated
Protects 60% of vaccinated
Protects 85% of vaccinated
Vaccine related side-effects
50/100,000
10/100,000
1/100,000
50 out of 100,000 risk of severe side effect
10 out of 100,000 risk of severe side effect
1 out of 100,000 risk of severe side effect
Access to vaccine
Free and voluntary
Free and compulsory
Chargeable and voluntary
Vaccine is free and it is voluntary to get vaccinated.
Vaccine is free and it is compulsory to get vaccinated
You must pay for vaccine yourself, but vaccination is voluntary.
Number of doses
One dose
2 doses
One dose
Two or more doses
Vaccination sites
First level
Second level
Third level
Village clinic or community health station
Township or community health centre
County hospital and above
Duration of vaccine protection
Six months
One year
More than two years
Six months of vaccine protection
One year of vaccine protection
More than two years
Acquaintances vaccinated
30%
60%
90%
30% of your family, friends and acquaintances already vaccinated
60% of your family, friends and acquaintances already vaccinated
90% of your family, friends and acquaintances already vaccinated
248
Vaccine 39 (2021) 247–254
A. Leng, E. Maitland, S. Wang et al.
Fig. 1. Example of choice sets.
Our study collected 1888 questionnaires, with 1883 (99.7%) of
respondents answering all choices. The six versions of the questionnaires were evenly distributed, with version 1 accounting for
17.21%, version 2, 16.46%, version 3, 17.05%, version 4, 16.09%, version 5, 15.93% and version 6, 17.26% of all surveys. In total, 30,128
observations comprised the database.
2.2. Experimental design
To guarantee that preference parameters can be estimated with
maximal precision, the D-efficient partial profile design was used.
Forty-eight hypothetical two-alternative choice tasks were created
in STATA 15.0. For each choice task, respondents were asked to
choose which vaccine they would prefer. To reduce the cognitive
burden on respondents, these 48 choice tasks were divided randomly into 6 different versions of the questionnaire. As shown in
the examples in Fig. 1, each version included 8 choice tasks.
2.5. Data analysis
Following previous research [23], all the variables describing
attribute levels were introduced as dummy variables. The quality
of the various discrete choice models was compared on the basis
of the Bayesian information criteria (BIC) and Akaike information
criteria (AIC) [24]. The preferences were estimated with two models, the conditional logit model (CLM) and latent class model
(LCM). The CLM is commonly used to analyze preferences, with
individual utility estimated by Eq. (1):
2.3. Survey
A three-part questionnaire sought information on respondents’
background characteristics, attitudes to COVID-19 and the COVID19 vaccine, and DCE preferences. Background characteristics comprised sex, age, location, educational attainment, job status, and
income. Using a five-point Likert scale, attitudes to COVID-19 were
surveyed by two questions and attitudes to the COVID-19 vaccine
were surveyed by six questions as show in Appendix 1 Supplemental Material. Vaccine and COVID-19 related attitudes were tested as
covariates with the DCE estimates to examine preference
heterogeneity.
A pilot survey was conducted with 30 respondents. Based on
the pilot, the survey was subsequently revised to improve phraseology and question layout. Also, the pilot allowed the survey to be
adjusted to ease the cognitive load and to increase the quality of
the responses, with 48 pairs of scenarios in the questionnaires
divided into 6 questionnaires with 8 pairs of scenarios in each.
To promote survey accuracy, our DCE started with a general
description and an illustrative example of a simplified choice set
to familiarize the respondents with the choice tasks ahead. The
study was approved by Nanjing Medical University Ethics Committee (No. 2020565) and the face-to-face survey conducted by
trained researchers.
Using a stratified random sampling method, six Chinese provinces were chosen based on high, medium and low GDP per capita, geographically covering east, central and west regions of China.
In each province, three cities were chosen, also divided into high,
medium and low GDP per capita, with 314 individuals randomly
surveyed in each city.
U ijs ¼ b1 effectð60Þijs þ b2 effectð85Þijs þ b3 sideeffectð10Þijs
þb4 sideeffectð1Þijs þ b5 accessðcompusaryÞijs
þb6 accessðchargeÞijs þ b7 doseijs þ b8 siteðsecondlevelÞijs
þb9 siteðthirdlevelÞijs þ b10 protectionð1yrÞijs
þb11 protectionð2yrÞijs þ b12 acquaintan cesð60Þijs
þb13 acquaintancesð90Þijs þ eijs
ð1Þ
where Uijs is the utility of respondent i for scenario j in the choice
set s (here j = 1, 2; s = 1,..,8), b is a parameter vector relating attribute values and utility levels and eijs is error of utility.
CLM assumes errors are independent and identically distributed, which limits the analysis of response heterogeneity and
neglects preference heterogeneity. Not conforming to CLM model
assumptions, LCM addresses these problems by classifying individuals into mutually exclusive groups, which display heterogeneous
preferences, according to differences in share values, characteristics and behavior. The AIC and BIC criteria were used to determine
the optimal number of classes [25]. The optimal utility function
was:
U ijsjc ¼ b1jc effectð60Þijsjc þ b2jc effectð85Þijsjc þ b3jc sideeffectð10Þijsjc
þb4jc sideeffectð1Þijsjc þ b5jc accessðcompusaryÞijsjc
þb6jc accessðchargeÞijsjc þ b7jc doseijsjc
2.4. Sample
þb8jc siteðsecondlevelÞijsjc þ b9jc siteðthirdlevelÞijsjc
þb10jc protectionð1yrÞijsjc þ b11jc protectionð2yrÞijsjc
The inclusion criteria were respondents aged over 18 years old,
without cognitive impairments. According to the research standard
proposed by Orme [21], the minimum sample size should be 94,
with de Bekker-Grop et al. reporting from a DCE literature survey
that only 9% of DCE sample sizes were greater than 10,000 [22].
þb12jc acquaintan cesð60Þijsjc
þb13jc acquaintancesð90Þijsjc þ eijsjc
ð2Þ
249
A. Leng, E. Maitland, S. Wang et al.
Vaccine 39 (2021) 247–254
where Uijs|c represents the utility of respondent i belonging to class
segment c for scenario j in choice sets.
In addition to the utility function, the final model allowed for
several covariates (age, education, region, income, trust in vaccines, and risk of infection) to enter into the class assignment model.
The class assignment utility function for the final model was:
U ijsjc ¼ b0c þ b1c agei þ b2c educationi þ b3c regioni
3.2. Attitudes to vaccine and COVID-19
In general, trust in the vaccine and the vaccination process was
ranked as high importance, with 81.9% agreeing or strongly agreeing that the vaccine was safe and 90% of respondents agreeing or
strongly agreeing that vaccinating was very important. The perceived COVID-19 risk was not high: only 24.8% agreed or strongly
agreed that they and their friends and relatives were at risk of
COVID-19 and 14.5% of respondents agreed or strongly agreed that
someone in their community will have COVID-19 (See Appendix 1
in Supplemental Materials).
ð3Þ
þb4c incomei þ b5c trust i þ b6c riski
Policy analysis was conducted by calculating the probability of
vaccine uptake. Utility scores were used as probabilities and attribute levels were predefined. Probabilities of vaccine uptake were
calculated on the basis of an indirect utility analysis, using Eq.
(1), whereby individual (n) will choose vaccine within a choice
set of 1 out of j sets (j = 1, . . . j) of options.
e
Pi ¼ P
3.3. Estimation of preferences and their heterogeneity
Table 3 presents the results of the conditional logit model. All
attributes were shown to be significant (p < 0.01), except for ‘‘free
and compulsory” and ‘‘second level” (township or community
health center) vaccination sites. Vaccine effectiveness and sideeffects were the most important attributes, followed by duration
of vaccine protection, proportion of acquaintances vaccinated and
access to the vaccine. Number of doses and vaccination sites were
the least significant attributes. Our result show that there was a
higher probability for vaccination take-up when the vaccine was
more effective, had small risk of serious side-effects, was free
and voluntary, required fewer doses, had a longer protection duration, and the higher the proportion of acquaintances who vaccinated. The positive correlation between vaccine utility and the
proportion of acquaintances vaccinated demonstrated the peer
influence and altruistic motives on herd immunity. The vaccination
sites showed a significant direct linear relationship with vaccine
utility, with a low trust in primary health care and high preference
for municipal and above hospitals as vaccination sites.
b0 xj
ð4Þ
0
eb xj
3. Results
3.1. Respondent characteristics
Table 2 presents the respondents’ characteristics. Of the 1883
respondents, 50.98% were female and 60.33% live in urban areas,
which was consistent with the current national population distribution making the sample broadly nationally representative. Key
characteristics include 61.23% in the 18–44 age group; 59.27%
were married; about 70% had a high school (9 < years of
schooling 12 years) or higher education; 71% were employed
or farmers; and almost 45% were in the lowest income category.
The sample was evenly distributed across the three regions.
Table 3
Conditional logit model of respondent preferences (n = 1883).
Table 2
Characteristics of the study sample (n = 1883).
SEa
95% CI
0.026
0.027
0.338, 0.440
0.941, 1.047
Vaccine related side-effects (reference = 50/100,000)
10/100,000
0.469***
0.026
0.027
1/100,000
0.932***
0.418, 0.520
0.879, 0.985
Attribute
Characteristics
n
%
Gender
Male
Female
923
960
49.02
50.98
Age
Age 18–44
Age 45–59
Age 60–
1153
545
185
61.23
28.94
9.82
Marital status
Unmarried
Married
Widowed/divorced
688
1116
79
36.54
59.27
4.20
Residence
Urban area
Rural area
1136
747
60.33
39.67
Education
Low education (years of schooling 9 years)
Medium education (9 <years of schooling 12 years)
High education (years of schooling >12 years)
576
809
498
30.59
42.96
26.45
Occupation
Farmer
Employed
Other (including students and retired)
395
957
531
20.98
50.82
28.20
Household yearly income
<4500RMB
4500–9000RMB
>9000RMB
847
579
457
44.98
30.75
24.27
Region
East
Central
West
634
624
625
33.67
33.14
33.19
ß
Vaccine effectiveness (reference = 40%)
60%
0.389***
85%
0.994***
Access to vaccine (reference = free and voluntary)
Free and compulsory
0.025
Chargeable and
0.279***
voluntary
0.026
0.026
0.025, 0.075
0.330,
0.228
Number of doses (reference = one dose)
2 doses
0.057***
0.018
0.093,
0.022
Vaccination sites (reference = first level)
Second level
0.030
Third level
0.073***
0.027
0.026
Duration of vaccine protection (reference = six months)
One year
0.152***
0.025
More than two years
0.257***
0.026
0.102, 0.202
0.206, 0.309
Acquaintances vaccinated (reference = 30%)
60%
0.155***
90%
0.257***
0.104, 0.206
0.206, 0.307
Model fit
Observations = 30128
Respondents = 1883
AIC
BIC
a
***
250
0.082, 0.022
0.023, 0.124
Prob > chi2 = 0.000
LR chi2
(13) = 3064.46
17017.97
17234.11
SE standard errors.
Statistically significant at 0.01%
0.026
0.026
Vaccine 39 (2021) 247–254
A. Leng, E. Maitland, S. Wang et al.
Table 4
Latent class logit model of respondent preferences (n = 1883).
Attribute
a
***
**
*
Class 1
Class 2
ß
SE
Vaccine effectiveness
60%
85%
0.202***
0.505***
Vaccine related side-effects
10/100,000
1/100,000
Access to vaccine
Free and compulsory
Chargeable and voluntary
a
Class 3
ß
SE
ß
SE
0.042
0.049
0.736***
1.806***
0.212
0.167
2.366***
4.435***
0.231
0.338
0.170***
0.366***
0.039
0.043
3.134***
6.510***
0.105
0.532
0.790***
0.935***
0.168
0.204
0.043
0.000***
0.037
0.039
1.007***
2.017***
0.190
0.164
0.434**
0.145
0.180
0.176
Number of doses
2 doses
0.037
0.027
0.902***
0.108
0.218*
0.115
Vaccination sites
Second level
Third level
0.072**
0.025
0.037
0.036
0.493**
0.844***
0.203
0.163
0.114
0.173
0.180
0.163
Duration of vaccine protection
One year
More than two years
0.187***
0.309***
0.037
0.036
0.412***
0.151
0.149
0.215
0.102
0.606***
0.151
0.196
Acquaintances vaccinated
60%
90%
0.221***
0.405***
0.036
0.037
0.798***
0.522***
0.188
0.168
0.161
0.006
0.180
0.163
Class probability model
Age
Education
Region
Average monthly household income
Trust in vaccines
Risk of infection
Constant
0.467***
0.257***
0.183**
0.375***
0.156
0.094
1.707***
0.119
0.093
0.090
0.086
0.104
0.088
0.353
0.350**
0.109
0.083
0.109
0.558***
0.228**
0.242
0.135
0.105
0.098
0.094
0.125
0.103
0.485
Class probability
Average
0.548
Model fit
Observations = 30128
Respondents = 1883
AIC
BIC
16334.25
16766.54
0.232
–
–
–
–
–
–
–
–
–
–
–
–
–
–
0.219
SE standard errors.
Statistically significant at the 1%.
At 5%.
At 10% level.
butes, including number of doses, were significant, except for the
‘‘two years level of duration of vaccine protection”. Respondents
in LCM class 3 showed large differences in preferences compared
to those estimated by the LCM class 1 and class 2. Vaccine effectiveness had the highest importance, which was higher than the
side-effect attribute, and ‘‘free and compulsory”, number of doses
and ‘‘two years” levels were significant in LCM class 3.
Estimating the probability of belonging to any class based on
four individual socio-demographic characteristics, risk perception
and vaccine trust, we found they were significantly associated with
the membership of preference classes, including age, education,
region, average monthly household income, trust in vaccines and
risk of infection. Older age respondents had a higher probability
of preferring COVID-19 vaccinations. For LCM class 1, respondents
with lower education levels and lower income levels had a higher
probability of preferring the COVID-19 vaccination compared with
those with higher education level and higher income level. Compared with those in east region, respondents in central and west
region had a higher probability of preferring the COVID-19 vaccination. For LCM class 2, individuals who had a higher trust in vaccines and a higher perceived risk of COVID-19 infection, displayed
a higher probability to prefer the COVID-19 vaccination.
To estimate preference heterogeneity, latent class models were
estimated. We selected the three-class model with six sociodemographic covariates based on AIC and BIC comparisons across
two-class, three-class or four-class models, including sociodemographic covariates that can improved the model fit [26],
model simplicity and interpretability of class membership. Table 4
shows clearly the different preference heterogeneity among the
three classes, and the class probabilities indicated that 54.8% of
respondents were assigned to class 1, 23.2% to class 2, and 21.9%
to class 3. For class 1, respondents had identical preferences to
the mean preferences of the whole sample, with the coefficients
and their significance of attribute levels similar to those estimated
by the CLM. Vaccine effectiveness, proportion of acquaintances
vaccinated, side-effects and duration of vaccine protection were
also important attributes in the LCM, although their rankings differ
from the CLM. Access to vaccine and vaccination sites were less
important than the other attributes, and the number of doses were
no longer significant.
For LCM class 2, respondents had some different preferences
from those estimated by the CLM and LCM class 1. The significant
difference was that side-effects was the attribute whose level
made utility vary most, followed by access to the vaccine. All attri-
251
A. Leng, E. Maitland, S. Wang et al.
Vaccine 39 (2021) 247–254
Fig. 2. Changes in probability of individual take-up.
ings differed between CLM and LCM. Consistent with Verelst et al.’s
[10] flu study and Sadique et al.’s [27] study of three hypothetical
vaccines, side-effects were the most important factor in the CLM
and class 2 LCM. But, vaccine effectiveness was the most important
attribute in the class 1 and class 3 LCM, which is consistent with
Guo et al.’s [9] study on HBV vaccinations and Wong et al.’s [11]
research on human papillomavirus vaccinations. We found the
local vaccine coverage (or proportion of acquaintances vaccinated)
was the second most important attribute in class 1 LCM (54.85% of
the sample), and even more important than side-effects. This finding was different from Verelst et al.’s [10] flu study where the local
vaccine coverage was less important than side-effects, accessibility
and burden of disease attributes. The more acquaintances who vaccinated, the more individuals preferred to vaccinate against
COVID-19. This finding suggests that herd immunity through vaccination will lead to higher levels of vaccine acceptance through
altruistic motives and attenuate the free-rider motives. Rapid and
wide media communication about local vaccine coverage can help
to improve the vaccination coverage.
Costs were still an important factor for vaccination preferences.
Compared with free vaccinations, a vaccination charge reduced the
probability of vaccination. However, the effects of voluntary or
compulsory vaccination are different among three classes of
respondents. Under the premise of free vaccine policy, the effects
of voluntary or compulsory vaccination policy needs further study.
We expected that when a medical institution vaccination site was
convenient, vaccinations would be more likely to be taken-up.
However, our results showed the opposite. Vaccination sites
showed a significant direct linear relationship with vaccine utility
in the CLM and LCM class 2, which may be explained by the low
trust in primary health care centers compared to more distant,
but higher trust, municipal and above hospitals. Also, vaccination
sites might reflect the quality of the vaccination service, with individuals in China reporting more confidence in municipal and above
hospital services compared to primary-level medical and health
care institutions [9]. Not surprisingly, respondents preferred fewer
doses, in part because fewer visit to a vaccination site saves time
and transportation costs, which was in line with Shono and Kondo
[8] flu and Guo et al. [9] hepatitis B vaccinations findings. The
longer the duration of protection, the more individuals prefer to
vaccinate.
Respondents in our study showed preference heterogeneity for
COVID-19 vaccinations. Information of preference heterogeneity
and knowing the differences in personal values towards COVID-
3.4. Probability of take-up
Vaccine uptake probabilities were calculated on the basis of an
indirect utility analysis, using CLM. Fig. 2 presents the vaccine
uptake probabilities. As a comparative standard, we defined a base
vaccination program: 40% vaccine effectiveness, 50/100,000 risk of
severe side-effects, free and voluntary vaccinations, one dose, village clinic or community health station, protection duration of
6 months and 60% of acquaintances vaccinated. The base case is
indicated as zero change in the probability on the X-axis in
Fig. 2. When the vaccine effectiveness increased from 40% to 85%,
the vaccination uptake increased 45.68% and when the risk of severe side effects fell from 50/1,000,000 to 1/1,000,000, the vaccination uptake increased 43.18%. The vaccination uptake rate
increased 12.38% when the proportion of acquaintances vaccinated
increased from 30% to 90%.
Taking the base vaccination program, the predicted vaccination
uptake was 45.82%. The predicted vaccination uptake of the worst
vaccination scenario, (vaccine effectiveness of 40%, 50/100,000 risk
of severe side-effects, chargeable and voluntary to get vaccinated,
two dose, vaccination sites of first level, protection duration of
6 months and acquaintances vaccinated of 30%) was still 23.53%.
The predicted vaccination uptake of the optimal vaccination scenario (vaccine effectiveness of 85%, 1/100,000 risk of severe sideeffects, free and voluntary vaccinations, one dose, third level vaccination sites, protection duration of 2 years and 90% of acquaintances vaccinated) was 84.77%.
4. Discussion
To our knowledge, this is the first study to estimate individual
preferences for a COVID-19 vaccine using a DCE for a nationally
representative population in China. Vaccine effectiveness, sideeffects, proportion of acquaintances vaccinated, vaccine protection,
number of doses, access to vaccine and vaccination sites were attributes significantly influencing the preferences for COVID-19 vaccinations. Older age individuals, those with a lower education level,
lower income, higher trust in vaccines and high perceived risk of
infection had a higher probability to vaccinate. The predicted vaccination uptake of the optimal vaccination scenario in our study
was 84.77%.
Vaccine effectiveness, side-effects, and proportion of acquaintances vaccinated were most important attributes, but their rank252
Vaccine 39 (2021) 247–254
A. Leng, E. Maitland, S. Wang et al.
19 vaccinations will help policy makers to understand individual
preferences for vaccinations, which will promote increased vaccine
coverage. For example, respondents who are older, have a lower
education level and reported lower incomes had a higher probability to vaccinate. This finding suggests that older, poorer and less
educated individuals may overestimate the benefits from vaccinations; younger, higher educated and high income respondents may
underestimate the safety of the vaccine. Therefore, pro-actively
communication on side-effects and effectiveness of vaccine is critical to stimulate vaccine uptake, especially for younger, higher
educated and high income respondents.
We found more than 30% of the respondents who did not want
to get vaccinated were worried about the side-effects. We also
found the trust in the COVID-19 vaccine and the perceived risk of
COVID-19 increased COVID-19 vaccine take-up. One policy implication is that health authorities need campaigns to shape the
knowledge and attitudes towards COVID-19 and the COVID-19
vaccine to address any cognitive biases and distrust in the public.
Further, the evidence of altruistic take-up of the vaccine should
encourage policy makers to launch widespread media communications about local vaccine coverage.
The study had some limitations. First, an opt-out option was not
included in our DCE. This is consistent with the answers obtained
in our pilot survey and with the design of our experiment. Second,
we did not include willingness to pay (WTP) or an out-of-pocket
cost attribute in our DCE. To reduce the cognitive burden of
respondents, we offered only the binary ‘‘free” versus ‘‘chargeable”
level for the vaccine. As a result, we cannot estimate and compare
the WTP for different vaccination scenarios, which should be
addressed in future studies.
In conclusion, this study provides evidence-based individual
preference to policy makers in terms of quality of vaccine, vaccination accessibility, local vaccine coverage and trust in the COVID-19
vaccine. This study also verifies that inter-individual preference
heterogeneity was substantial. It is critical to stimulate vaccine
uptake by emphasizing vaccine effectiveness and pro-actively
communicating about any side-effects and local vaccine coverage.
A higher local vaccine coverage can create an altruistic incentive to
vaccinate. Compared with free vaccinations, charging for the vaccine reduced for 70% of the respondents their utility of vaccinating,
resulting in a lower probability of vaccinating. Under the premise
of a free vaccine, the effects of voluntary or compulsory vaccination
policy were different among the three classes of respondents,
which requires further study. Preference heterogeneity among
individuals should lead health authorities to address the diversity
of expectations about COVID-19 vaccinations by providing
people-oriented immunization services.
Funding
This work was supported by the National Natural Science Foundation of China (grant numbers 72004117), China Postdoctoral
Science Foundation (grant number 2019M662392) and Qingdao
Postdoctoral Foundation.
Declaration of Competing Interest
The authors declare that they have no known competing financial interests or personal relationships that could have appeared
to influence the work reported in this paper.
Acknowledgments
The authors are grateful to research students in Shandong
University,Nanjing Medical University, Inner Mongolia Medical
University, Ningxia Medical University, Xinxiang Medical University for their assistance in collecting data. The authors thank the
editor and reviewers for suggestions that have significantly
improved the paper.
Appendix A. Supplementary material
Supplementary data to this article can be found online at
https://doi.org/10.1016/j.vaccine.2020.12.009.
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5. Contributors
AL and JW contributed towards the article by making substantial contributions to conception and design. AL contributed
towards the article by collecting data and undertaking the statistical analysis, interpretation of the data, and writing the manuscript.
SN, EM and RL engaged in interpreting the results and writing the
paper. SW engaged in undertaking the statistical analysis and part
of literature survey. All authors read and approved the final version
of the manuscript.
Data sharing
The dataset supporting the conclusions of this article is available from the corresponding author on reasonable request.
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