Gamification is hot topic today. Many organizations consider the application of gamification in their processes. Therefore, to implement gamification, it's necessary to know all elements and their relationships that comprise gamification ecosystem. The aim of this chapter is to clarify all details related to that ecosystem. At the beginning we defined gamification and similar concepts. Next, we introduced different types of gamification. One of the key parts of the chapter describes various game elements taxonomies and most used game elements or building blocks of gamification. Player as an inseparable part of that ecosystem is described through player identification, player types and player life cycle. It's clear now that there is lot of different approaches available for application of games in non-leisure context. Rather than to talk about one kind of game or game system, we decided to use term ecosystem in order to be clearer and more consistent with our approach. That i...
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