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ety, remains an empirical question.
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Designing from Stereotypes
In the companies we studied, it was clear that many designers who aimed to
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presumed that women saw technology mainly as a tool.
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approaches to science and engineering, noting that such work needs to be situ
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girls or women, and understand these potential users better than men designers
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techniques, to which we now turn.
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with users and user input to design, which helped the companies we studied.
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able.
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design methodology will lead. Although it seems logical to assume that the
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