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COMPUTERS: From Whole Earth to the Whole Web

2007, Science

From Counterculture to Cyberculture . Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism. By Fred Turner . University of Chicago Press, Chicago, 2006. 353 pp. $29, £18.50. ISBN 9780226817415. The author describes how interplay between cold war technology and hippie communalism led to the Whole Earth Catalog , the WELL, Wired , and the open world of the Internet.

COMPUTERS From Whole Earth to the Whole Web Henry Lieberman e’re pretty damn lucky we got the Internet we did: a worldwide network in which almost anybody can read, publish, and program pretty much anything. It didn’t have to turn out that way. It could have been dominated by a few corporations, spoon-feeding junk-food media to the masses, just like television. Or balkanized communications providers could have saddled users with deceptive charging schemes and stifled technical innovation, just like cell phones. at one slice through this marvelous story. Unlike many other histories that focus on the technical innovators—the Vin Cerfs, the Tim Berners-Lees, the Alan Kays, the Marvin Minskys—this account focuses on a key player whose role was making the counterculturecyberculture connection: Stewart Brand. Brand’s contribution was reporting on this phenomenon; theorizing about it; popularizing it; cheerleading for it; and organizing, networking, and providing resources for it. Brand articulated the unspoken consensus values of the communities. It’s hard to say exactly what he did, but everybody knew him, and that sure helped. Though the book has lots of personal details of Brand’s life, it is not a biography. Rather, it focuses on events that swirl around him. It traces his involvement with 1960s communes and conceptual art That we happened to get such an open net- communities. The Whole Earth Catalog and work was a miracle. But it wasn’t an accident. magazines served as a kind of primitive “hardThe technical community that built today’s copy Web” of resources that reflected the comdigital infrastructure did so around a certain mon values of both communities and led to set of cultural values, among them openness, Wired. The WELL, an early message board sharing, personal expression, system, was an influential examand innovation. These were ple, attracting both cyberculture From Counterculture core values of the early digital and counterculture participants. to Cyberculture pioneers (the hackers), emAlthough a casual reader might Stewart Brand, the bodied in what we proudly be misled into thinking that Whole Earth Network, call the “hacker ethic.” Today, the WELL invented today’s virand the Rise of Digital we take the digital revolution tual communities, blogs, and soUtopianism for granted and seldom apprecalled Web 2.0, it was certainly a by Fred Turner ciate to what extent these values step toward these phenomena. were sparked by the 1960s counBrand’s Global Business NetUniversity of Chicago Press, Chicago, 2006. terculture, which preceded the work, a consulting company, 353 pp. $29, £18.50. digital revolution: countercultried to make countercultural and ISBN 9780226817415. ture begat cyberculture. cybercultural ideas accessible to Because of the happy coincihigh-level corporate planners. dence that the corporate and bureaucratic The great thing about this book is that establishments of the time understood digital Turner (a former journalist now in the Departtechnology so poorly, the hackers were able to ment of Communication, Stanford University) pull off the revolution before the bureaucracy really took the time to sweat the details. There knew what hit them. Like the fall of commu- are a myriad of fascinating little historical nism, it happened so fast that we haven’t yet details that he dug up that will surprise and really taken the time to fully celebrate its vic- enlighten even the key players in the drama tory and examine how it happened. who pick up this book. He doesn’t always get Fred Turner’s fascinating From Counter- things right, though. I won’t quibble with variculture to Cyberculture gives us a detailed look ous inaccuracies from my personal knowledge but only say that it shouldn’t be the only book you read on this subject. Sometimes Turner’s The reviewer is at the MIT Media Laboratory, Cambridge, MA 02139, USA. E-mail: [email protected] account has that not-wrong-but-not-quite-the- CREDITS: (LEFT) ATS-III SATELLITE, NASA; (RIGHT) MOZILLA FOUNDATION W www.sciencemag.org SCIENCE Published by AAAS VOL 315 whole-story feel of a tourist sharing cultural perceptions after reading a guidebook and a week’s trip. First of all, go back to at least some of the original sources. I fear younger readers might never have seen a Whole Earth Catalog. They may not get what the fuss is about just from reading Turner’s descriptions and the book’s fuzzy reproductions of two pages. Ted Nelson’s Computer Lib/Dream Machines (1), dismissed by Turner in a single sentence, drew the counterculture-cyberculture connection even more explicitly than Whole Earth. Steven Levy’s Hackers (2) is also a must. Brand’s own short and inspiring “Spacewar: Fanatic Life and Symbolic Death Among the Computer Bums” (3) simply says it all. Whereas Brand is all about enthusiasm, Turner’s writing is in the dry and detached style of a sociology thesis. Brand is a terrific writer, but Turner is no Brand. So, bring your own enthusiasm to the book, from your own experience in the cyberculture, the counterculture, or both. But when you’re ready to understand how that enthusiasm got us to where we are today, read Turner. To get you started, I’ll leave you with Brand’s introduction to the “Fanatic Life” piece (3): Ready or not, computers are coming to the people. That’s good news, maybe the best since psychedelics. It’s way off the track of the “Computers—Threat or Menace?” school of liberal criticism but surprisingly in line with the romantic fantasies of the forefathers of the science such as Norbert Wiener, Warren McCulloch, J. C. R. Licklider, John von Neumann and Vannevar Bush. The trend owes its health to an odd array of influences: The youthful fervor and firm dis-Establishmentarianism of the freaks who design computer science; an astonishingly enlightened research program from the very top of the Defense Department; an unexpected marketflanking movement by the manufacturers of small calculating machines; and an irrepressible midnight phenomenon known as Spacewar. Downloaded from www.sciencemag.org on March 8, 2007 BOOKS ET AL. References 1. T. H. Nelson, Computer Lib: You Can and Must Understand Computers Now/Dream Machines: New Freedoms Through Computer Screens—A Minority Report (T. H. Nelson, Chicago, 1974). 2. S. Levy, Hackers: Heroes of the Computer Revolution (Doubleday, Garden City, NY, 1984). 3. S. Brand, Rolling Stone, 7 December 1972, pp. 50–58. 9 MARCH 2007 10.1126/science.1138361 1369