Maturity, Benefits and Project Management shaping
Project Success
Jorge Gomes, Mário Romão
ISEG, Rua Miguel Lupi, 20
1200-781 Lisboa, Portugal
{
[email protected];
[email protected]}
Abstract. Organisations are under constant pressure. Externally, they face a
scenario of intense competition, coupled with a changing environment which is
full of uncertainty. Internally, organisations have to deal with limited resources,
whilst at the same time comply with increasing requirements and strategic
demands. A key to success is the successful management of organisational
projects. According to worldwide studies, information systems and information
technology (IS/IT) projects have a relatively low success rate. To face these
various business challenges, the authors suggest that emphasis should be put on
the integration of various and disperse management tools. By combining project
management maturity models with benefits management approaches, we expect
to reinforce support for the drive to use organisational projects to fulfill
organisations’ strategic plans that will enhance the control techniques of project
management, whilst recognising the need for organisational change and for
ensuring the interpersonal skills necessary to orchestrate the successful
completion of a project.
Keywords: Project Management, Maturity Models, Benefits Management,
Project Success, IS/IT investments.
1 Introduction
There is a need to work with faster and more flexible organisational structures, which
force companies to operate through projects which help them to successfully achieve
their objectives. Furthermore, in an increasingly competitive business market, it is
necessary to ensure that the successful results of one project can be extended to future
projects, through the use of standardised procedures. Project management has evolved
over the last decades, as have the roles and responsibilities of the project manager [1].
Practices and techniques of project management are recognised by many
organisations in various industries as being essential skills, which benefit businesses
[2]. These skills are measured through the use of benchmarking and comparative
models. Hillson [3] clarifies that the benchmarking process aims to diagnose strengths
and weaknesses, to measure the current capacity and to identify areas for
improvement. According to Kwak and Ibbs [4], most companies consider using
practices and support tools which are applicable for project management processes, as
they permit them to adapt to changing business environments, yet they need a
reference model for the efficient implementation of such tools.
Maturity in project management consists of developing repeatable processes and
systems which lead to project success [1]. Project management maturity models
emerge which provides companies with the necessary mechanisms to allow them to
identify the key areas for opportunity and improvement in project management tasks.
Additionally, these models serve to develop comparative indicators for the application
of project management practices and techniques across organisations which operate in
the same business environment or sector. Maturity has been expressed by
organisations as a potential key factor for increasing performance, for achieving goals
and for being successful. Organisational project management maturity and
competency seem to be promising variables which are both related to project success
[5], [6]. Dinsmore [7] believes that maturity shows how an organisation has
progressed in relation to the incorporation of project management as a way of
working, thus reflecting its effectiveness in completing projects.
Basically, the purpose of the maturity model is to provide a framework for
improving an organisation’s business result by assessing the organisation’s project
management strengths and weaknesses, by enabling comparisons with similar
organisations, and by measuring the correlation between an organisation’s project
management level and its project performance [8], [9],[10].
There is a considerable volume of literature dealing with project success, and this
tends to fall into three categories: 1) studies that deal primarily with the criteria for
measuring project success; 2) studies that are primarily concerned with success
factors; and, 3) studies that mix both. Judgev and Müller [11] identified four stages of
project success evolution: 1) the time and cost quality constraints evaluation method;
2) the need for stakeholder satisfaction; 3) the emergence of an organisation’s specific
strategic view; and, 4) a more focused, strategically-oriented view, in response to
increasing globalisation and the advent of IS/IT. The notion of success is one of the
most controversial topics in the field of project management [12], [13]. Cleland and
Ireland [14] claimed that the success or failure of a project can be perceived
differently by different stakeholders of the project. Dvir et al. [15] agree that a wide
range of variables can affect the success of a project. However, these authors
emphasise that success factors are dependent on the type of project, thus challenging
the idea of a universal set of valid factors for all projects.
This paper presents a literature review that covers diverse subjects, such as
maturity models, benefits management and project management approaches. We also
describe our proposal as to how these approaches can be brought together, with the
perspective of delivering a useful integrative tool for managers. We comment on a
small example where this integrated model has been applied, and we conclude our
paper with the most relevant observations.
2 Literature review
Project management has received increasing attention in the business and academic
world, as projects are important tools for change and organisational development.
Clarke [16] stressed that project management is just a tool for helping the process of
change and that when used timely, it can lead to the problem solving of critical issues
for an organisation. In an environment where projects are increasingly becoming the
fundamental component of running a business, project management has recently been
the subject of much scrutiny. Grant and Pennypacker [17] report that over the last
decades, more businesses are employing project management as a way of developing
a competitive advantage, but projects do not always progress as planned.
According to the literature, organisational growth in respect of the use of IS/IT is
described in terms of clearly defined stages of maturity [18]. Various stages of growth
models have been presented by researchers to describe the evolution of organisational
information systems [18], [19]. The use of maturity models provides an approach for
continuous improvement in many areas of business. They drive strategically-linked
continuous improvement and require a prior thorough understanding of an
organisation’s current position and an idea of where it aims to be in the future.
Maturity models aim to integrate, assess and improve project management practices.
The concept of process maturity was born out of Total Quality Management, where
the application of statistical process control techniques showed that improving the
maturity of any technical process leads to a reduction of the inherent variability in the
process and to an improvement in the mean performance of the process [20].
Identifying the maturity model in the change domain suggests that many of the ideas
developed to address broader business change are applicable to the project
management environment. Conversely, McKenna [21] suggests that the project
management framework is a good choice for guiding the implementation of a change
initiative in a business. In the area of IS/IT project management, Lee and Anderson
[22] used a Delphi study to research factors not covered by maturity models, which
influence project management capability. Ibbs and Kwak [4] demonstrated no
statistically significant correlation between project management maturity and project
success, based on cost and schedule performance, whereas Jugdev and Thomas [23]
could not find a correlation between process capability and project success for many
maturity models.
There has been a trend for rising expenditure in IS/IT over the last two decades,
which corresponds to the plethora of IS/IT products now available in the market.
Well-managed IS/IT investments, which have been carefully selected and which are
focused on meeting business needs, can have a positive impact on an organisation’s
performance. Essentially, the purpose of investment in IS/IT is to improve the
operational efficiency of an organisation, so as to reduce costs and improve levels of
profit. Thus many traditional appraisal techniques are used to evaluate tangible
benefits, which are based on direct project costs. Firms in almost every industry rely
on investments in IS/IT to realise benefits after their successful implementation.
However, many IS/IT projects fail to deliver the desired benefits [24]. Although
organisations continue to make substantial investments in IS/IT, the successful
realisation of value, namely, in the form of benefits from such investments, has
consistently been reported as a major organisational challenge.
To respond to the constraints of the new business environment, successful
organisations have basically developed three important strategies [25]:
1.
Training employees in the use of IS/IT, in order to provide organisations with the
knowledge and capacity to respond to the pressures to change;
2.
3.
Participating in collaborative platforms which involve all relevant stakeholders in
the business process;
Finding ways of obtaining superior performance by using frameworks that assist
management processes.
Research on benefits management as a comprehensive approach began in the mid1990s, with an empirical study on industry practices in the UK [26]. This study found
that many organisations were not satisfied with the results of their IS/IT investments.
The basic assumption in benefits management literature is that benefits can be
realised if they are managed appropriately. Other studies have attempted to develop
models and frameworks to manage the entire benefits management process, which
includes those of: the Cranfield Model [26]; Active Benefit Realisation [27] and the
Model of Benefits Identification [28]. A recent survey of benefits management
practices reports that only a minority of responding organisations had adopted a
comprehensive approach to managing benefits from their IS/IT investments [29].
Ashurst et al. [30] used the example of benefits realisation to highlight the frequent
gap between management theory and practice. Benefits management follows several
phases, namely:
1.
2.
3.
4.
5.
Identifying and structure the process: the identification of the correct benefits
and classification according to their nature, i.e. in practical terms, the
identification of the realistic benefits which are achievable through a project is
critical to their actual realisation;
Planning: the ability to effectively identify the parties responsible for each
identified benefit and change. The need to establish the ownership of the benefits
and to identify the changes required and the corresponding implications for
stakeholders. The tool used in cause-effect logic to connect all the defined
activities, interdependencies, timings and responsibilities, is known as the
Benefits Dependency Network (BDN) [31];
Execution: The management of change programmes and the review of progress
versus the benefits plan [32];
Measurement and review: the ability to develop suitable measures for each
identified change [24]. Organisations need to implement effective and ongoing
monitorisation and evaluation of their project results, in order to ensure that
benefits are being realised as planned [31];
Further benefits: organisations will only deliver value from IT projects if they can
design and execute the organisational change programmes needed to realise all
the benefits as planned [30]. Also important is the identification of additional
improvements through business changes, the subsequent initiation of action and
the identification of additional benefits originating from further IT investment.
It has been argued that this lack of alignment between IS/IT and business is the
reason why incorrect unrealistic benefits are identified, or not identified at all, and
also why the operationalisation of measures is incorrectly specified, activities and
resources are improperly planned, and required organisational changes are not carried
out [33]. Traditional appraisal techniques are often unable to capture many of the
qualitative benefits that are brought about by IS/IT [34], [35], [26], [36]. These
techniques also ignore the impact that the system may have in human and
organisational terms. Some studies suggest that IS/IT investments produce negligible
benefits [37], while others reports a positive relationship between the performance of
organisations and IS/IT expenditure [38]. Lin et al. [39] support the argument of a
generalised inappropriate, or ineffective use of IS/IT methodologies in most
organisations. According to Willcocks and Lester [40], management and financial
controllers’ attitudes have changed towards IS/IT investment criteria, in the sense that
IS/IT is now seen more as a support function, rather than a strategic tool; executives
are unsure about how IS/IT may be effectively implemented; most view IS/IT from a
technical point of view, rather than from a business approach.
In the past, evaluating a project was largely based on the criteria of the
achievement of time, cost and quality. Recently it was realised that success cannot be
effectively evaluated by these three criteria alone and many researchers tried to
improve the situation by adding new dimensions to these criteria. Success is far more
complex than the factors just addressed by these criteria. Projects vary, depending on
the subject, and criteria must be developed to evaluate a project’s outcome that is
specific for each project. Over time, various attempts have been made to either add
more dimensions to the basic criteria, or to reduce them to less dimensions [41].
Although not strongly supported by empirical research, many papers exist which
address the issue of project success criteria. These papers tend to agree that there is a
lack of agreement concerning the criteria by which success is judged [12], [42], [43],
[44]. A review of the literature reveals that there is, in fact, some degree of agreement
with the definition provided by Baker et al. [45], which states that project success is a
matter of perception and that a project will be most likely to be perceived as an
"overall success". Baker et al. [45] gave a definition of success which includes several
major issues, the most important being technical performance and satisfaction
amongst the various key people involved with the project. What is important is the
recognition that all people involved need to be satisfied with the outcome of a project.
While the achievement of objectives is useful for evaluating the outcome of a project,
this is not enough to evaluate a project’s success. The criteria used for measuring
project success must be established at the beginning of the project, otherwise team
members and the project leader will find that they are heading in different directions
and the result of the project will not be successfully determined, owing to differences
in perception, emphasis and objectives [44]. Baccarini [44] agrees with the existence
of success-related factors for projects, which can be divided into two groups: 1)
Project Success Criteria (PSCs):– which refers to a group of principles or standards
used to determine project success; 2) Critical Success Factors (CSFs):– which refers
specifically to conditions and circumstances that contribute to project results.
Success factors are those elements that are required to deliver the success criteria
[46], and can thus be described as the set of circumstances, facts, or influences which
contribute to the result or the achievement of success criteria [47]. Collins and
Baccarini [48] and Turner [49] emphasised that PSCs are used to measure success,
whilst CSFs facilitate the achievement of success.
What are the influences on project success? Seeking the answer to this question
resulted in research into project CSFs. The concept of success factors was introduced
by Daniel [50] as: “usually three to six factors determine success; these key jobs must
be done exceedingly well for a company to be successful” (p.116) [50]. This concept
has been applied to project environments [51] and analysis of the literature found that
most studies have focused on deriving CSFs that are applicable to a particular
industry, such as construction or IS/IT [52]. This suggests a need for further study to
identify generic CSFs for projects. An outcome which is common to most studies of
project CSFs, is a list of factors. It is difficult for project managers to evaluate which
key factors impact on performance [53]. In response to this difficulty, Belassi and
Tukel [53] proposed the development of frameworks that group CSFs. According to
Ward and Griffiths [54], critical success factors enable management to use their
judgment in two ways: 1) by assessing the relative importance of systems
opportunities in terms of how well they support the achievement of business
objectives; and, 2) by identifying the information required to manage and plan the
information needs of business executives.
3 Linking approaches and suggestions
The P3M3® maturity model gives an opportunity for organisations to use selfassessment to obtain an up-to-date evaluation of the maturity of their project [55]. As
an example, we decided to carry out a self-assessment process in a small-medium
sized company that has been operating and leading in various fields, in particular the
application of technological solutions for the supply of specialised cartographic
products, geographical databases and geo-referenced information. The main goal was
to collect the information needed to get the correct “picture” of the organisation.
The organisation under study was assessed in order to answer the following two
questions: “Where are we now?”, and “Where do we want to be?”. This selfassessment was crucial for providing the data for the strategic analysis needed to
endorse the organisation’s choice of drivers for investment, as well as the
identification and structure of benefits beyond those of the objectives.
P3M3 Self-Assessment Model
Questions / levels
1 How our organisation can be characterised
1
level
1
√
2
√
5 How our risk management is best described
√
3
2
√
1
√
8 How our resource management is best described
How does the organisation go about programme/project
9
management
5
2
√
How our approach to stakeholder management is best
6
described
4
1
√
4 How our financial management is best described
7 How our organisational governance is best described
3
√
2 How our management control is best described
3 How our benefits management is best described
2
√
Fig. 1. Example of P3M3 self-assessment answers
3
2
The result of this self-assessment identifies the maturity stage of the organisation
in question (Fig. 1). It should be noted that the overall assessed maturity level is equal
to the lowest score for the process perspectives. In our example, the level attributed to
the organisation is 1. To stabilise maturity at level 2, it is advisable for top managers,
business managers, IS/IT specialists and others relevant stakeholders to agree on an
improvement plan which includes the major issues, namely: new processes or the
redesign of the old ones; new skills and responsibilities; new methodologies and
approaches; organisational changes and technological tools. Maturity level 2 is
characterised by basic management practices, such as: tracking expenditure or
scheduling resources. Key individuals should be trained and need to demonstrate a
successful track record, as it is through them that the organisation becomes capable of
repeating success. Initiatives are performed and managed according to their
documented plans and delivery should be visible to management at defined points. To
ensure that the benefits from the investments actually materialise, the following two
questions need to be answered: “What benefits are we seeking?”, and “How will
achieve them?”. The majority of value from IS/IT investments come from the
business changes that enable an organisation to carry out some of the following
actions [32]: 1) Adoption of new or redefined processes; 2) New roles and
responsibilities; 3) Operation of new teams, groups or divisions; 4) New governance
arrangements; 5) Use of new measures and metrics; 6) Use of new appraisal and
reward schemes; 7) New practices for managing and sharing information.
The achievement of benefits obviously depends on the effective implementation of
technology, however evidence from project successes and failures suggests that it is
an organisations’ inability to accommodate and exploit the capabilities of technology
that usually causes a poor return from many investments. While business changes
may be considered as being the way that an organisation intends to work ‘for ever
more’, it is recognised that organisation will also carry out other investments and
changes [32]. Our linking process intends to use benefits management not only as a
contained process area, but also as a process that crosses all the process areas. In
accordance with the benefits management approach, two internal workshops were
organised to facilitate further discussion and the sharing of knowledge and expertise
[32], [56]. The ability of all stakeholders to commit the required time and resources
for the project must also be ensured. The outputs from the workshops will form the
basis of the business case and benefits plan, and should become integral components
of the overall project plan. The final objective of the workshops is to build a
consensus in order to identify the main objectives and their related benefits, as well as
the CSFs and PSCs that could enhance the probability of a project’s success. Through
the identification of CSFs and PSCs, organisations learn to identify what they need to
change to improve their ultimate chances for success. The resulting business plan
should provide answers to two different sets of questions:
1. Benefits achievement: Why must we improve and what improvements are
necessary or possible? What benefits will be realised by each stakeholder if the
investment objectives are to be achieved? How will each benefit be measured?
Who owns each benefit, and who will be accountable for its delivery? What
changes are needed to achieve each benefit, and who will be responsible for
ensuring that each change is successfully made? How and when can the identified
changes be made? [32];
2.
Projects strategic alignment: Are all investors’ interests taken into account? Are
strategic goals chosen by taking into account the customers’ needs? Is the process
perspective directed at objectives related to internal processes? Does the potential
perspective refer to the constant improvement of employees’ qualifications? [57].
Benefits management proactively encourages stakeholders to explore the
multitude of relationships that exist between technology, organisational change and
benefits, whilst keeping benefits very firmly on the agenda, facilitating a benefitoriented communications amongst all the system’s stakeholders [56]. The BDN is the
central technique of this approach and it is designed to ensure that investment
objectives and benefits are linked to the business in a structured way (Fig. 2).
Fig. 2. Example of a Benefits Dependency Network
B2
B1
B3
O1
B4
O2
E6
B5
T3
C6
B6
E8
T – IS/IT Enabler
E - Enabling Change
C – Organizational Change
B – Business Benefit
O – Strategic Objectives
C7
Strategic Alignment
C4
O3
O4
O5
O6
B7
07
B9
B8
08
Fig. 3. Example of benefits stream extracted from the BDN
Building the BDN is recognised as being an important first step towards ensuring
that the initiative maintains a clear focus on the delivery of value [32], [56]. The
network depicted in Fig. 3 provides a framework which explicitly links investment
objectives with the required benefits enabled by organisational changes and
investments in IS/IT initiatives. BDN has the purpose of processing those business
activities that are required to deliver the expected benefits and the IS/IT skills and
facilities that enhance these changes. CSFs can be defined as a small number of easily
identifiable operational goals, which are shaped by different levels and elements such
as the industry, the firm, the managers, and the broader environment. Accordingly
CSFs are mostly intended to be used to ensure the success of an organisation.
By implementing the benefits management cycle and by designing the BDN from
within the organisation’s core, the achievement of CSFs can be enhanced, performing
a cause-effect set of transformations which is leveraged by the change enablers and by
the technological assets used (Fig. 4).
Fig. 4. Example of Project Success Criteria through Benefits Management cycle
Several studies based on the analysis of project management skills have shown that
the issue discussed can somehow influence the success of a project [58], [59], [60].
Managers are trained to focus on the fulfillment of short-term criteria, i.e., to comply
with time, cost and quality. In general, these constraints are imposed by the
organisation’s top management, and are opposed to the long-term criteria, which
typically are more related to the satisfaction of stakeholders’ expectations (e.g. better
products and/or more efficient services). The major challenge is to deliver an outcome
which targets not only the project management objectives and the business
improvements, but also promotes an adequate level of organisational change, benefits
realisation, and, ultimately, the satisfaction of all stakeholders involved in the project,
namely: customers, partners, suppliers, project teams and users.
4. Conclusions
Projects are powerful assets which allow companies to translate strategy into results,
namely: new products, innovative services, and/or business performance
improvements.
Projects often possess a specialised set of critical success factors which, if
correctly addressed, will improve the likelihood of their successful implementation.
Furthermore, if these factors are not taken seriously, this may lead to a failure of the
project management and/or the project itself. Organisations thus need to align their
project management practices to the organisation’s strategy, in order to increase their
sustainability and the probability of success.
The general perception that IS/IT projects continually fail, has forced
organisations to seek new ways and approaches to achieve a higher probability of
success. To make organisations more profitable, it became necessary to add more
value to the business through projects and initiatives that incorporate changes in ways
of performing work, as well as changes to support processes and the alignment of
skills, or even the acquisition of the right mix of resources.
The benefits management approach promotes the utilisation of effective
organisational change management capability for the management of all the other
factors which are necessary to make effective use of the assets created by projects.
These include training and operational support to facilitate the necessary cultural
changes within the organisation.
By linking maturity, benefits and project management methodologies, we provide
a more complete and integrated answer to internal stakeholders’ expectations and to
the demands of the external market. This combination of approaches allows
organisations to assess the strengths of each method and to build a response to the
challenging business environments, whilst at the same time keeping the focus on the
organisation’s objectives and benefits, on aligning initiatives with strategy, and on
operating faster and more efficiently.
The resulting framework described in this paper can be a useful management tool
which is aimed at helping managers and organisations deal more effectively with
today´s dynamic business environments.
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