Farewell to a life in car design

Oliver Winterbottom, with his 1966 Concorso Grifo d’Oro Bertone award-winning model.
(Courtesy Malcolm Griffiths/Classic & Sports Car)

It with much sadness that we announce that Veloce author, automotive designer, and dear friend of Veloce Publishing, Oliver Winterbottom, passed away on Friday 6th October, aged 76.

Oliver spent his entire career designing cars, and a short period designing boats. Beginning his working life as an engineering apprentice at Jaguar Cars, he later spent five years there as a staff designer. 

Model and drawings on display in
Turin for the Bertone competition in 1966.

In 1971, Oliver joined Lotus Cars as Design Manager, where he was responsible for styling, body engineering, and aerodynamics. His designs have come to symbolise an entire era of auto design, defined by the classic 'wedge' shape styling. In 1975, he transferred from Lotus to Colin Chapman’s luxury boat company.

A short period of self employment, and the start of the TVR Tasmin range of sports cars, saw him joining the company through to the launch of the Tasmin Convertible and 2 +2. In 1980 he returned to Lotus to lead the joint Lotus/Toyota sports car project, completing a running prototype vehicle.

Oliver, with the JCL Mamba, a design
he created in 1976.

After a stint working in the US as Project Manager for General Motors, he returned to the UK and rejoined Lotus, holding a number of senior management positions in engineering and vehicle safety. He resigned in 1998 to set up a consultancy, where he worked until his retirement in 2009. 

Oliver always maintained a 'hands-on' approach throughout his career, both to the design and to the development of a wide range of products. Besides vehicle design, he had interests in architectural design, boats, and civil engineering. He loved Italian coachwork from the 1950’s to the present, regretting the decline of the traditional design houses. 

Colin Spooner, Roger Putnam, Mike Kimberley, Colin Chapman
and Oliver Winterbottom inspect a full-size coupé model.

Oliver's work took him all over the world – France, Germany, Italy, The Netherlands, Austria, Finland, Sweden, USA, Canada, Mexico, China, Japan, South Korea, Malaysia, Brazil and Russia. He always enjoyed travel, and took an interest in the history and geography of the regions he visited, to get a better understanding of the places and the people there.

Since our first meeting Oliver in 2016, for preliminary work on A Life in Car Design, Oliver has been a warm friend to all at Veloce. Instrumental in helping publicise and promote his book, many of Oliver’s efforts in this area are recounted in a series of posts on the Veloce blog, called Oliver Winterbottom’s Diaries. Recounting his travels to shows and auto events across the UK and beyond, his diary included everything from funny stories and anecdotes, to meetings with friends, old and new, and commentary on many current events, technologies, and happenings that came to his broad attention.

Oliver gave frequent talks, and was a regular at car shows up and down the country.
Here Oliver is interview for local radio at the Hinckley Classic Show, 2018. 

Oliver gained genuine pleasure from meeting and chatting with anyone interested in cars, design, boats, and much more besides, whether they be industry insider, or a private individual, and his passion for such things never dwindled, as is evident from his blog diaries. He was particularly keen on passing on his knowledge and an enthusiasm for creative work to younger generations, and often gave talks and presentations for car clubs and organisations. You can hear Oliver discussing his thoughts on this, and more, in our 2017 interview, below.

Whether retelling his experiences from his decades in the auto industry, to hearing his funny stories – and, of course, his recommendations for good Inns and Pubs to eat and drink around the country (and where to avoid) – Oliver was always a engaging, always entertaining, and always a gentleman; he will be sorely missed by all at Veloce Publishing.

We would like to extend our condolences to Oliver’s family.

Oliver Winterbottom
1944–2020

Oliver Winterbottom Monthly Bulletin - April 2019

1 April I write up description of the contents of my book for the Amazon Author Central Team in the USA. It explains the 'inside the business' nature of the story, and the changes from design with pencil and paper to design with computer.

2 April Tom Smith, who owns the Lotus M90 / X100 prototype in Texas, has requested permission to write an article for the USA Lotus Ltd Club magazine. I am happy to permit it! It may assist the publicity for the book.

3 April I send a copy of my book contents description for Amazon USA to Paul Shipley. He says he will use it in the next advertising for the May 1st event near Burton-upon-Trent.

4 April I complete the presentation for the PJS Sports evening on May 1st.

8 April I finally manage to access the PJS Sports Cars website. It doesn’t like Apple computers! The event is as shown below:

PJS Sports Cars Presents - An Evening with Oliver Winterbottom

A talk, questions and answers session and book signing by Lotus, Jaguar and TVR designer Oliver Winterbottom.

Ticket price (£10) includes tea, coffee and sandwiches. 

Ticket profits go to the Midlands Air Ambulance.

Book available on the night at £37.50 or in advance at £35.00 (see ticket options)

1 May, 19:00 – 22:00

Tatenhill Village Hall, Main St, Tatenhill, Burton-on-Trent DE13 9SD, UK

9 April Receive a message from Richard Woollaston, who is organising the Lotus Elite/Eclat/Excel Club display at the Donington Historic race meeting, to say the organisers are arranging for me to drive to the display. I plan to attend on Friday 3 May. In return, I agree to be interviewed by the commentator which could help publicise the book. 

Lotus Excel website states: Update – Oliver Winterbottom will be joining us at Donington on Friday 3 May, so a good opportunity to meet him and talk about the cars if you haven't done so already!

It looks like he'll also be giving an interview at the event.

Cheers, Richard.

                45 years since the launch of the Lotus Elite

10 April I circulate comments on an Autocar Opinion article, criticising the low profile tyres and dreadful ride of many current cars. My talk on The Lotus DNA had 2 slides explaining the traditional Lotus approach which gave a suburb ride as well as premier handling.

I am asked if I would give a talk to Club Lotus Cambridge which I would be happy to do. I sent my “no go” diary dates and await their response.

11 April  I get a message to say that Venisse Thibault is no longer involved with Club Lotus France. He allowed an English Lotus Excel to park on the club display at Dijon Prenois historic races. I signed a copy of my book for him two years ago. I am attempting to find a new contact. I succeed! Serge Audigier to be contacted by Tony Poll who would like to park his Excel with them.

13 April Arrive at Silverstone for the VSCC Historic races and have to talk my way into parking inside the circuit. I meet up with Paddins Dowling who runs the 1935 ERA R10B (ERA racing cars were created by my cousin, Raymond Mays.) Paddins lives in the USA but keeps the car in Britain. He kindly purchased a book, which I happily signed. He said he planned to read it on the flight home.

15 April I travel up to Yorkshire to visit a recently widowed friend. I was delighted to sign her copy of my book.

18 April I am contacted by Lotus Cars' PR Dept asking if I would be prepared to be interviewed for their new in-house magazine for their staff. Cleverly titled Us Lot (I am sure you can work that out) I am delighted to co-operate. I await a suitable diary date.

Diary date is in; just two hours later! A telephone interview with George Chapman, a London journalist. He will write up on the back page. I discuss my talk, entitled Lotus DNA: Some Views on Colin Chapman’s Philosophies. George was most interested in the comment that Colin was more interested in design efficiency than weight. He did however once utter “simplicate*, and add lightness.” I had wondered what simplicate meant for many years, so had looked it up. It was first used by W. S. Stout, an American who designed a car and an aircraft.
*Simplicate: to make something simpler through a process that initially seems daunting or complicated.

20 April A 1:43 scale model Lotus Elite arrives in the mail from Grand Prix Models. It joins my collection of cars that I had a hand in. Looks nice alongside a TVR Tasmin Coupe – although I say it myself. A nice Easter present.

The model Lotus Elite

23 April An old friend, John Ashley, joins me for a trip to Lincolnshire. We visit the superb Newark Air Museum and whilst there, fall into conversation with a volunteer guide. He has a Clan Crusader, a sports car built by ex-Lotus engineers in the early 1970s. I mention my book to him at least three times!

24 April I arrive at the Blyton Park track for the annual BRM Association Track Day. This brings together BRM and associated racing cars for demonstrations on the track. There is no racing but some of the most exciting cars can be seen.

I was keeping an eye out for Dick Salmon, who is another Veloce published author, ex-BRM V16 mechanic, ex-Lotus Quality Manager in the early 1970s a former customer of the Wicklewood Cherry Tree! His superb book, BRM A Mechanics Tale, is still selling, now as a reprint. 

Dick Salmon and a wonderful BRM V16 which he worked upon

Another pleasant meeting was with Malcolm Kenwood of the Bourne Motor Racing Club. We had a brief chat about my forthcoming talk to the club on the 10 October.

Howden Ganley, who drove the BRM P180 competitively in the early 1970s was present and I was delighted to talk to him at the event. His book, The Road to Monaco: My Life in Motor Racing, was on display at the BRM Association kiosk, alongside mine. I suggested that if he bought mine, I would buy his! He declined, as his book was actually a donated raffle prize. I bought a few tickets and asked Dick Salmon, who was to draw the winner, how much a bribe would cost... It proved unnecessary as I won a prize anyway, yes, it was Howden Ganley’s book – and it's signed! Despite the generous offer to display my book, none were sold.

26 April Tom Smith, current owner of the prototype Lotus M90/X100 in Texas, sends me his final copy of an article he has written for the Lotus Ltd. Club in the USA. It traces the restoration of the car which is now as good as new. The story will appear in the club magazine Remarque. He has kindly mentioned: “Oliver told many interesting stories about the X100’s development and his dealings with Chapman, most of which he later documented in his book, A Life in Car Design (A good read for any Lotus aficionado, by the way.)” Many thanks, Tom.

My copy of Club Lotus News magazine arrives. Inside it is my letter, concerning the aerodynamic stability of the 1974 Lotus Elite. The final sentence: “For more information, may I recommend my book, A Life in Car Design, which attempts to describe the birth of the Lotus Elite as I remember it.” 

I am delighted that my car pass for the Donington Historic races for Friday 3 May has arrived. I am due to meet up with the Lotus Elite/Eclat/Excel Club and possibly give a public interview.

30 April All packed and ready to leave for the Midlands. PJS Sports Cars evening talk tomorrow and Donington Historic race meeting and interview on Friday 3 May.

Oliver Winterbottom's Diary – December

As we move into 2019 proper, we take a look back at Oliver's diary from the end of November to the New Year. This time, we have archives, institutes, Christmas cards … and pub lunches, of course!

26–28 November – Worked on constructing my annual 'newsletter' Christmas card.


30 November – Met up with the son of my late best buddy, who came to historic motor races with me for 40 years. He spends much time in India and now knows the book (A Life in Car Design) exists!

I returned to the Brisley Bell for lunch – yes it’s that good!

1 December – I start going through my archives to get more history on the 1974 Lotus Elite (2019 will be its 45th anniversary). I find a copy of the Eastern Daily Press newspaper dated Saturday 18 October 1975. The headline is that Lotus got £8.5 million orders at the London Motor Show. The Lotus Esprit got a Gold, the Eclat a Gold, and the Elite a Silver medal from IBCAM. The Elite was in the unlimited price class. This meant it competed with Rolls-Royce, Bentley, Aston Martin, etc.


The Institute of British Carriage and Automobile Manufacturers (IBCAM) was established in 1881. It merged with the Institute of Body Engineers in 1965 and, in 2004, it merged with the Society of Automobile Engineers, UK.


Coachwork Awards at the British Motor Show were given to vehicles which met very rigorous design, fit and finish of car bodies. Entries were divided into classes dependant on type and vehicle price. In August 1977 I was elected to the Institute of British Carriage and Automobile Manufacturers and was also elected as a Royal Chartered Designer by the MSIAD.  I felt proud all over again!


4 December – Veloce's monthly newsletter On the Grid shows that John Elwin of Estrée-Wamin (France) has won a £50 voucher. John, whom I keep in touch with, was a Buyer at Lotus when we did the Elite in the early 1970s. It seems he won the voucher after purchasing my book! That’s very nearly bribery!


10 December  – Veloce circulate their list of reduced price books; I am pleased to see that mine is not one of them. In case you want to know why – the less the book sells for, the less the author gets. Of course, selling reduced is better than not selling at all.

A planned re-union lunch has had to be postponed 24 hours before due to various medical intrusions. Great pity as would bring ex-Lotus CEO Mike Kimberley, ex-Lotus MD Richard Morley, ex-Lotus Marketing Director (and later Chairman Ford UK) Roger Putnam, ex-Lotus Purchasing Director Martin Long, myself and all choreographed by Mike Hamlin, ex-Lotus aircraft driver. Hopefully, we can try again in the new year.


15 December – Good old Amazon reduced the price again, to £24.37. It seems to have a rollercoaster price system that might confuse purchasers.


16 December – I think I have completed sending my Christmas greetings to all my friends around the world. I use email letter describing my year in lieu of a traditional card. I have sent 98 messages so far! I have had many replies with, sadly, a few with sad news but that’s probably my age.


21 December – Get down to work on a talk to a Lotus club audience on the 'Lotus DNA.'


25 December – My sister gives me a copy of John Bailie’s superb book, Donington Park, The Pioneers. It is incredibly comprehensive and must have taken much effort to garner the information. I am sorry it’s not a Veloce publication but it deserves much praise.


26 December – I visit friends of my sister and meet the host’s brother, who received my book as a Christmas gift last year. He has a beautiful Lotus Esprit circa 1984, that he enjoys: however, he finds the non-power steering rather heavy. This vindicates my adopting power assistance for the S4 model.


31 December – Best wishes to one and all for 2019.

It's Christmas Eve, and we continue our look at Oliver Winterbottom's diary. Here, we catch up with Oliver's exploits from the end of October to the beginning of December …

October

28 October – Efforts to have a re-union of 6 of us retired, ex-Lotus senior staff has allowed me to circulate a copy of the Veloce “flyer” to advise them of the book's existence. Mike Kimberley already has it but the others may be less informed.

One recipient of the ex-Lotus staff message has responded positively already. Well done! Shortly afterwards, another says he will get it for Christmas.

November

1 November – Amazon UK has 8 left in stock – that's 4 gone since 25 October – hooray!

3 November – “Esmeralda” (B B Bell) has received her copy of the book. I sign it for her 6-year old son, Joseph. He already draws well and could possibly become a designer when grown up. It was interesting that, because of Joseph's age, he did not realise my layout drawings were done with a pencil, by hand. He thought they were computer-generated. (Of course they stand up well against the electronic machine!)

4 November – Matthew Vale in contact over his book on the Lotus Europa. Always glad to help a fellow author. It's hard work as the events were nearly 50 years ago!

5 November – I get a message from Charlotte Walker at Veloce. She has received a message from a Californian engineer who is restoring a 1979 Lotus Eclat. He would like a signature from me and I am most happy to do so. He tells us: “I've always loved the wedge shape of the Elite/Eclat, and it would mean a lot to have the signature of the man who designed it”.

6 November – Today is the funeral of Paul Mickleborough, so I learned last evening. Paul and I attempted to start a sports car company named The Leading Edge back in the early 2000s. A number of business supports eventually let us down. 

Amazon UK now has 11 books in stock – more on the way.

10 November – I visit the Lancaster Classic Car Show at the NEC, Birmingham as a guest of the Lotus Elite Eclat Excel Owners Club. I am joined by Mike Kimberley (we go back to working together at Jaguar in the 1960s). Mike held senior positions at Lotus for many years.

Mike Kimberley, left, and me at the NEC Classic Car Show.

              

19 November – I ordered a new Citroën Cactus for delivery in the new year.

11 December – I am due to join retired Lotus personnel Mike Kimberley (ex-CEO), Roger Putnam (ex-Sales Director), Richard Morley (ex-Managing Director) and Mike Hamlin (Lotus Company pilot) for lunch at Galvins, at the Centurion Club St Albans.


I plan to spend Christmas at my sister's, just like last year! Plans for a Christmas gathering of my daughter's family are still being formulated. 

I wish you a very merry Christmas and a happy new year for 2019.

Oliver