Advanced Journal of Technical and Vocational Education, 2017
_______________________________________________________________________________ Abstract: Today, ... more _______________________________________________________________________________ Abstract: Today, Muslim travellers segment are becoming high market potential in global tourism business. They are heterogeneous in nature, made up differences and looking for a wide range of tourism products. As such, information on Inbound Muslim travellers' (IMT) profile and travel characteristic will benefit tourism players in tailoring suitable tourism product for this segment. However, to date the detail information on their demographic and travel characteristic is limited. Beside, due to the increasingly competitive from Muslim and Non-Muslim countries in catering this segment, it is essential for Malaysia to have the latest information as to gain better understanding of IMT. Therefore, this paper is trying to give insight into IMT's profile in Malaysia. A survey was conducted at the international airports of Kuala Lumpur and Langkawi. The 600 questionnaire were returned and a descriptive analysis was performed to report the result. The results of demographics and travel characteristics can be used by tourism players in planning and development of Malaysia tourism industry.
Advanced Journal of Technical and Vocational Education, 2017
_______________________________________________________________________________ Abstract: Today, ... more _______________________________________________________________________________ Abstract: Today, Muslim travellers segment are becoming high market potential in global tourism business. They are heterogeneous in nature, made up differences and looking for a wide range of tourism products. As such, information on Inbound Muslim travellers' (IMT) profile and travel characteristic will benefit tourism players in tailoring suitable tourism product for this segment. However, to date the detail information on their demographic and travel characteristic is limited. Beside, due to the increasingly competitive from Muslim and Non-Muslim countries in catering this segment, it is essential for Malaysia to have the latest information as to gain better understanding of IMT. Therefore, this paper is trying to give insight into IMT's profile in Malaysia. A survey was conducted at the international airports of Kuala Lumpur and Langkawi. The 600 questionnaire were returned and a descriptive analysis was performed to report the result. The results of demographics and travel characteristics can be used by tourism players in planning and development of Malaysia tourism industry.
Uploads
Papers by shafi suid