Management and Marketing

Abstract
This study extends research on brand experience from an in-store retail  setting to the on-line environment. The setting utilizes single-brand retailers to add further understanding to a little-studied form of retailing. Foundational to on-line retail brand loyalty are the experiences the shopper has while engaging the in-store environment. Leveraging in-store branding elements, the shopper’s brand experience can lead to identification with the brand as well as community. The research reveals significant positive relationships throughout, from brand experience to behavioral loyalty. This indicates that brand experience has a significant impact on identification with the brand, (both self- and social-identification), as well as brand community and loyalty.
Keywords: single-brand, retail, in-store, on-line, brand experience, behavioral loyalty, brand identification, brand community

Branding scholars have been deeply engaged in the identification of different interactions between brand and consumer. Additionally with the evolution of the internet, increasing research has focused on which brand relationships translate to the on-line environment. The current research advances the examination of these relationship constructs in particular brand experience, brand identification, brand community, and behavioral loyalty through the simultaneous examination of the relationships in the off and on-line channels. To add clarity, the context of the study utilizes single-brand retailers to explore relationship dynamics, providing less brand noise than a multi-brand retailer. Our results demonstrate the effect of channel as a moderator among these brand and consumer relationships providing valuable insight into brand management in multi-channel settings. Additionally the benefits from the single-brand retailer setting are highlighted.

Consumer patterns have been the dominant point of discussion in retailing and marketing for over 50 years. However, we are just now beginning to understand how complicated and important it is to understand the habits of shoppers. Research has identified several key areas in which shoppers are different from consumers. Those differences help to clarify how best to support the shopper. In order to effectively communicate with shoppers, retailers should understand their needs. This assessment requires an entirely different set of tools targeted to reach the shopper at retail. In this chapter we will discuss the differences between shoppers and consumers, track the shoppers' methods, and explore opportunities for retailers to influence shoppers' changing demands. Let's begin with the consumer.

Purpose: The purpose of this paper is to better understand the constraints that make shopper behavior unique from consumers and how those constraints manifest themselves in retail purchase solutions. Design/methodology/approach: This study utilized value laddering and phenomenological research methodologies to explore the data gathered from 39 interviews of male and female grocery shoppers. Findings: This research examines the perceived constraints on shopper resources. The data reveal that all shoppers perceive themselves to be constrained by both finances and time. These findings hold across all income, age, and employment strata. As a result, price and convenience no longer function as seg-mentation tools. Instead, pricing and convenience become thresholds setting shopper " floor " expectations for retailers, service providers and brands. Research limitations/implications: This study was limited to grocery shoppers largely located in the southern US. Future research could expand on the variety of product categories and conditions explored, along with the cultural diversity of the participants. Practical implications: Shoppers' broader view of purchase relationships reduces the importance of transactional savings. Shopper consideration of total market basket value, allows for more focus on services and relationships to drive shopper value. Shopper constraints can result in purchase outcomes different than what consumer research would indicate. Originality/value: This research is the first to examine elements which may constrain shoppers, particularly temporal and financial risk assessments, and how they impact shopper purchase solutions.

This study utilized value laddering and phenomenological research methodologies to explore the data gathered from 39 interviews of male and female grocery shoppers. Findings: This research examines the perceived constraints on shopper resources. The data reveal that all shoppers perceive themselves to be constrained by both finances and time. These findings hold across all income, age, and employment strata. As a result, price and convenience no longer function as segmentation tools. Instead, pricing and convenience become thresholds setting shopper "floor" expectations for retailers, service providers and brands. Research limitations/implications: This study was limited to grocery shoppers largely located in the southern US. Future research could expand on the variety of product categories and conditions explored, along with the cultural diversity of the participants. Practical implications: Shoppers' broader view of purchase relationships reduces the importance of transactional savings. Shopper consideration of total market basket value, allows for more focus on services and relationships to drive shopper value. Shopper constraints can result in purchase outcomes different than what consumer research would indicate. Originality/value: This research is the first to examine elements which may constrain shoppers, particularly temporal and financial risk assessments, and how they impact shopper purchase solutions.

Communication utilizing proper message framing is a crucial component in the promotion of sustainability and other related activities. Additionally, engaging all stakeholders in sustainable communication and endeavors is proven to be essential to corporate success. This is especially true for textile and apparel retailers, as they strive to gain competitive advantages through the incorporation of sustainability in their communication with their stakeholders. Therefore, promotional activities consisting of different message framing types can be a profitable way to reach, inform, and persuade consumers to engage in sustainable activities and to support corporate sustainability initiatives. Based on two theoretical foundations, the social cognitive theory and the dual-process model, this study investigates how different aspects of sustainability and message framing can persuade textile and apparel consumers to engage in sustainable behavior. The findings of this study demonstrated that...

The theoretical notion of personal constructs implies that the very meaning of things, including activities, ultimately is determined by the extent to which it moves one closer to attaining central ideological states known as terminal personal values. Marketing and consumer research models traditionally approach deeply held personal values as an important, motivational, individual difference characteristic that orients behavior. This research takes a value-based perspective and examines personal values achievement as a climactic result of customerretailer interaction. Field research across two service contexts provides a test of whether and how key service constructs contribute to the perception of progress toward a preferable state. Results from two studies provide consistent evidence that retail services including shopping and dining can allow customers to incrementally achieve a preferred personal value state through a sequence of quality, experiential (hedonic) value realized and customer satisfaction. Theoretical and managerial implications discuss the process and business implications.

A dissertation is not completed without the support of many hands and minds, and for that assistance I offer great thanks. I am grateful to the University of Tennessee for the opportunity to pursue this degree. I thank all of those who helped in making this opportunity possible, particularly the faculty and staff of the Retail, Hospitality, and Tourism Management Department. I have been given a great gift through your example of scholarship and student care. I wish to thank Dr. Ann Fairhurst for taking the time to work with me in pursuing this degree and for chairing my committee. I thank Dr. Youn Kyung Kim, for her support and drive to have me complete my first research project and publication. I thank Dr. Rodney Runyan for his contribution to my committee and his valuable support and guidance, which helped me, become a better scholar and instructor. I thank Dr. Wanda Costen who provided me many insights both as a member of my committee and as an academic. This research was performed in conjunction with the Shopper Marketing Forum, where I have many to thank. I thank Dr. Daniel Flint, who agreed to co-chair my committee and pushing me to always search for connections in the analysis and deeper insight. I thank Dr. Sarah Gardial, who graciously agreed to serve on my committee, providing me great insights about her research which served as a foundation for this study. I wish to thank Dr. Dave Schumann, who although not a member of my committee, gave so freely of his time, which is in short supply, to support me and this research. I thank Dr. Ernie Cadotte, for his insight and patience in guiding the development of the new scale items developed for this research.

In this paper, the authors contrast complex thinking and reductionism in organizational transformation processes, focusing on enterprise resource planning (ERP) systems. ERP has been promoted as a management panacea, and has resulted in immense investments by companies around the globe. Not surprisingly, many implementations fail to match expectations. For those dealing with organizational change, the ERP phenomenon may sound uncomfortably familiar: change theorists and practitioners have witnessed the coming and going of management panaceas for quite some time. This study presents an exploratory survey of 28 implementation experiences and discusses reductionism in the realm of ERP implementations. It is argued that by applying complex thinking we may open new avenues to explain these processes.

In the last decades, there has been growing interest in the subject of social relevance of management knowledge. A burgeoning scientific literature followed. This study seeks to map this vast territory and aspires to contribute to the discussion on how to make management research more socially relevant. We performed a citation network analysis centered on the Mode 1/Mode 2 knowledge production argument, given its influence in the debate on socially relevant research. The citation network encompasses 701 papers. We identified the top citers (authors who offer an overview of the literature), top citees (authors who made seminal contributions to the field) and the main path through the network (the trajectory of development for the literature in the field). These findings show a plethora of knowledge production models, conceptually attractive but empirically untested. We discuss how history and institutional features explain the current state of things, and discuss changes that would make management research more suited to create relevant, impactful knowledge.

This study examines whether relational power is relevant to the Chinese context only or is universally applicable. Using data from 1150 employees from six societies, we tested the universality of the construct, and examined the relationships between relational power and organizational commitment, with persuasive influence strategy as the mediator, and perceived individual power distance as the moderator over the relationship. The results show that relational power is a universal construct. Further, a persuasive strategy mediated the relationship between relational power and organizational commitment; and individual power distance value moderated the relationship between persuasive influence strategy and organizational commitment.

Coletanea de artigos sobre Comportamento Organizacional escritos por Thomaz Wood, Jr. e Miguel P. Caldas, sozinhos ou em parceria. Download gratuito mediante citacao:
Wood Jr., T., & Caldas, M. P. (2007). Comportamento organizacional: uma perspectiva brasileira. Sao Paulo: Atlas.

Edited collection of articles on Organizational Behavior authored by Thomaz Wood, Jr. and Miguel P. Caldas, either solo or co-authored by both. Download is free of charge, but citation is appreciated:
Wood Jr., T., & Caldas, M. P. (2007). Comportamento organizacional: uma perspectiva brasileira. Sao Paulo: Atlas.