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Ivan Valchanov

UNWE - Sofia, Media and Public Communication, Faculty Member

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Chief Assistant Professor in Media and Journalism at University of National and World Economy, Sofia, Bulgaria. Ph.D. in Media and Communications, UNWE, 2017. Master in Business Journalism, UNWE, class of 2013. Bachelor in Media and Journalism, UNWE, class of 2012. Online media professional.

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Papers by Ivan Valchanov

Göran Bolin & Per Ståhlberg (2023): Managing Meaning in Ukraine: Information, Communication, and Narration since the Euromaidan Revolution

Central European Journal of Communication, Feb 22, 2024

The book Managing Meaning in Ukraine. Information, Communication, and Narration Since the Euromai... more The book Managing Meaning in Ukraine. Information, Communication, and Narration Since the Euromaidan Revolution written by Göran Bolin and Per Ståhlberg is very timely coming approximately a year after Russia's full-scale invasion of Ukraine in February 2022. The book doesn't focus on the ensuing events, but rather on the communication approach of Ukrainian-Russian relations during the previous decade. This enables the authors to seek answers about how and who narrated these relations in terms of meaning, technology, and communication channels. The time frame of the research covers the Euromaidan revolution in 2013, followed by the annexation the Crimean Peninsula by the Russian Federation a year later in 2014 and all ensuing events until 2019. The main objects of the research are the management of both information and meaning after the Euromaidan events as the authors emphasize: "Ukraine was perceived as almost invisible to the rest of the world and in need of a recognizable " face" and that "an urgent need for information management was expressed" (3,7). Indeed, the 2010s were fruitful in terms of communications strategies and innovations in information and meaning management, especially in the context of huge leaps in ICTs. The book is based on more than six years of field research, 2013-2019, on branding, propaganda, and information and meaning management in Ukraine. The main research method is serendipity, since the study started just before the unexpected Euromaidan events and the authors state: "It was not possible to demarcate a stable research field, and there was no way to plan exactly where and when to observe, who to meet, and what material to study" (p. 16). However, the research framework is a little vague and based on improvisation. The common conclusions and tendencies found in the unstructured interviews are described to bring out specific results. The analysis builds on interviews with mass media representatives, PR consultants, political administrators, and brand designers but also on branding material, including the design of logotypes.

The Media Literacy and the Teachers

Pedagogika-Pedagogy

Media literacy is one of the key competencies and skills for living and working in the 21st centu... more Media literacy is one of the key competencies and skills for living and working in the 21st century. Media literacy training is a life-long process, but it is of particular importance that it starts from early childhood, is continued and built on in secondary and higher education with the efforts of all formal and informal institutions and organizations. The research team from the Department of “Media and Public Communications” at the University of National and World Economy has been working on the project dedicated to media literacy training practices in secondary and higher schools in Bulgaria for three years. An important part of the research was the analysis of the results of the survey among teachers, conducted in the period 07.01.2022 – 23.02.2022 via the Microsoft Forms platform, in which 534 respondents participated. The survey showed that teachers understand the importance and significance of media literacy, integrate important related topics in the learning process of vari...

Professional Profile of Communication Experts in the Public Administration in Bulgaria

Postmodernism Problems

This paper presents the results of a study of the professional profile of communication experts i... more This paper presents the results of a study of the professional profile of communication experts in the public administration in Bulgaria. It is part of a project focused on public communications in the public administration in the country. A review of previous local studies of the public communications of the state administration was carried out. The research was conducted in 2021 in a survey filled out by 182 respondents who work as communication experts in state structures such as the Council of Ministers, ministries, state agencies, state commissions, regional administration, municipal administration, and state medical institutions, state universities, etc. The results summarize the skills of PR experts in the state administration in the following main directions: strategic competencies, narrative competencies, and technological competencies.

Bulgarian Public Administration’s Social Media Communications Strategies During COVID-19 Crisis

by Iliya Valkov, Stella Angova, and Ivan Valchanov

Global Issues: Disease Control and Pandemic Prevention

The global spread of COVID-19 transforms the communication practices not only of business structu... more The global spread of COVID-19 transforms the communication practices not only of business structures, but also of state institutions. Numerous crisis situations arose for the public administration, which were both specific and requiring coordinating communication actions with local authorities and related ministries. The experts in public communications in the structures of the state administration carry out relations with media, building relations with non-governmental organizations and representatives of the civil sector, organizing visits, coordination with other institutions. Following the pandemic crisis, PR professionals and crisis managers had to develop digital skills and competencies for strategic planning and online public communication.Purpose: The aim of the study is to analyse the Bulgarian institutions crisis communication infrastructure during the pandemic. The study aims to 1) provide information on the practical challenges for PR experts in designing and implementin...

Bulgarian Public Administration’s Social Media Communications Strategies During COVID-19 Crisis

Global Issues: Disease Control and Pandemic Prevention

The global spread of COVID-19 transforms the communication practices not only of business structu... more The global spread of COVID-19 transforms the communication practices not only of business structures, but also of state institutions. Numerous crisis situations arose for the public administration, which were both specific and requiring coordinating communication actions with local authorities and related ministries. The experts in public communications in the structures of the state administration carry out relations with media, building relations with non-governmental organizations and representatives of the civil sector, organizing visits, coordination with other institutions. Following the pandemic crisis, PR professionals and crisis managers had to develop digital skills and competencies for strategic planning and online public communication.Purpose: The aim of the study is to analyse the Bulgarian institutions crisis communication infrastructure during the pandemic. The study aims to 1) provide information on the practical challenges for PR experts in designing and implementin...

Mapping New Digital Media Content

Ikonomiceski i Sotsialni Alternativi, 2019

Big Data: Digital Marketing and Trendwatching

The European Social Fund under the Operational Program Knowledge Education Development. Project n... more

Mapping New Digital Media Content

by Stella Angova and Ivan Valchanov

Ikonomiceski i Sotsialni Alternativi, 2019

Contemporary Digital Journalism in Bulgaria

Problemi na postmodernostta, 2019

The paper aims to identify the level of transformation of contemporary digital journalism in Bulg... more The paper aims to identify the level of transformation of contemporary digital journalism in Bulgaria in view of the influence of technologies in the process of media content creation. The authors interviewed ten online media journalists and experts. The results reveal the current state of Bulgarian online media and journalism regarding the recognition and use of cultural software for creating digital media content. The interviewee's responses helped outline some of the ongoing professional transformations in Bulgarian online journalism, problems with the paradigm shift regarding journalistic labour, trends in new media content consumption and quality in view of form diversity and topic significance. The conclusions show that Bulgarian online journalists adapt to new technologies and are optimistic about their general influence on journalism. On the other hand, they are critical of the effects of social software. Among the main challenges, the interviewees point out the necessit...

Dynamics of Communication Professions and Competencies

In this text we identify the current professional profile of those employed in the communications... more In this text we identify the current professional profile of those employed in the communications sector â€“ journalists, PR experts and advertisers. The main argument is that the introduction of technology leads to a redefinition of communicators' expertise and the emergence of specific new professional roles. There are major transformations going on in each of the professions â€“ new professional roles and requirements appear that demand advanced competences, which we have examined from the point of view of technological competencies, digital content competencies and strategic competencies. Our documentary and content analysis of open positions in global job offering and finding websites has shown that in the communication professions there is a convergence of professional expertise and at the same time preserving the professional identity. The presence of convergent competencies does not result in a blurring of the boundaries between the different communication sectors, but e...

Mapping Digital Media Content

The paper suggests that a variety of newly emerged/emerging journalistic forms have enriched onli... more The paper suggests that a variety of newly emerged/emerging journalistic forms have enriched online media content. The authors define these as innovative textual, audio, pictorial, and/or video techniques for presenting journalistic production. By examining digital content across both desktop and mobile-based platforms of media organisations, the authors identify 15 ‘hybrid’ and 9 ‘genuine’ new content forms and suggest a draft table-format map for their classification.

Professional and Economic Transformations in Convergent Media Environment

The text presents the results of a multifaceted interdisciplinary study carried out in 2014- 201... more The text presents the results of a multifaceted interdisciplinary study carried out in 2014- 2015 by a research team of doctoral students and members of the Department of Media and Public Communications at the University of National and World Economy in Sofia. The study focuses on current changes in media business models, journalistic skills and competencies, media and journalism education patterns, genre forms, media style and language, PR techniques and media-related political practice. The authors pay attention to the influence of world and European media standards on economic, professional and political transformations in convergent media environment in Bulgaria, but also examine the specific features of local media markets, journalism, PR and political practice

A Taxonomy Approach to Fake News

21st Century Media and Communications

The development of the Internet and social media and networks as a media environment and communic... more The development of the Internet and social media and networks as a media environment and communication channels combined with the specificity of the journalistic profession in the online environment are a factor which contributes to the emergence and proliferation of fake news. The lack of reliable fact checking by the media and the fast news consumption by the public lead to mass disinformation about certain issues or subjects. The current paper examines fake news from several points of view and describes the models of their use – as harmless jokes, as lack of journalistic competence or professionalism and as means of manipulation and intentional misleading of public opinion. The attempts of big media corporations to fight fake news are also described.

Smart Narratives for Smart Devices

Postmodernism Problems

The consumption of media content via mobile devices is growing fast and surpasses the typical unt... more The consumption of media content via mobile devices is growing fast and surpasses the typical until recently access to digital media via computer. This makes mobile devices the main technology used by the audience for receiving media content. The following text examines the tendencies and new practices for media narrative creation, meant to be used entirely via mobile devices. The research was conducted in two phases – analysis of the current situation regarding the use of mobile devices for accessing news content in Bulgarian and around the world; and case studies, describing new types of narrative that emerged because of the audience needs and the specifics of using smart devices for news.

ТАКСОНОМИЧЕН ПОГЛЕД КЪМ ФАЛШИВИТЕ НОВИНИ // A TAXONOMY APPROACH TO FAKE NEWS

Таксономичен поглед към фалшивите новини, 2017

The development of the Internet and social media and networks as a media environment and communic... more The development of the Internet and social media and networks as a media environment and communication channels combined with the specificity of the journalistic profession in the online environment are a factor which contributes to the emergence and proliferation of fake news. The lack of reliable fact checking by the media and the fast news consumption by the public lead to mass disinformation about certain issues or subjects. The current paper examines fake news from several points of view and describes the models of their use-as harmless jokes, as lack of journalistic competence or professionalism and as means of manipulation and intentional misleading of public opinion. The attempts of big media corporations to fight fake news are also described.

Фалшивите новини са едно от големите предизвикателства, пред които са изправени медиите в края на второто десетилетие на 21. век. Тяхното разпространение и влияние расте бързо поради комбинацията от спецификата на комуникация и потребление на медийни продукти в дигитална среда и превръщането на Интернет в източник на информация за все повече граждани. Мотивацията за създаването и разпространението на фалшиви новини може да бъде различна, както и реакциите, които те предизвикват. Именно затова в настоящата статия ще бъде направен анализ на различни гледни точки относно систематизирането и разграничаването на видовете фалшиви новини. Таксономичният поглед към тях ще бъде подкрепен с посочване на примери, представящи различните цели и ефекти на невярната информация, открити в анализа. Актуалността и значимостта на темата произтичат от влиянието, което фалшивите новини оказват върху публичната информираност и живота на обществото. Статистика от проучвания в САЩ показва, че над 50% от гражданите са ставали жертва на фалшиви новини към декември 2016 г. (по данни на Statista December 2016). Също така "фалшиви новини" стана фраза на годината на "Collins Dictionary" за 2017 г. (CFOD 2017), но тя е свързвана с много различни значения, което води до необходимостта от изясняването им. Обект на настоящото изследване са фалшивите новини, а предмет-опитът да бъдат характе-ризирани и систематизирани по различни признаци. Целта на изследването е да диференцира фалшивите новини според целта и ефекта им, да разгледа реални случаи, свързани с различните цели и ефекти на фалшивите новини, а също така да разгледа начини за борба с невярната информация. За постигането £ ще бъдат изведени различни дефиниции за фалшивите новини, статистика, ще бъдат анализирани информация и резултати от досегашни изследвания, свързани с класифицирането им, както и посочени примери за разпространение на фалшиви новини в онлайн медии и социални медии и мрежи.

Регулация на интернет. Теория и практика в онлайн среда

Сборникът „Регулация на интернет. Теория и практика в онлайн среда” е резултат от занятията по ди... more Сборникът „Регулация на интернет. Теория и практика в онлайн среда” е резултат от занятията по дисциплината „Онлайн медии” през учебната 2014/2015 г., изучавана от студентите по „Медии и журналистика” от 3 курс в УНСС, катедра „Медии и обществени комуникации”. Той е пети том от поредицата, съставена от Стела Константинова, свързана с трансформациите на медиите и журналистиката в условията на онлайн среда.

Студентите изследват опитите да бъдат създадени единни стандарти за интернет, регулаторни практики на различните държави, области на интернет регулация, границата между регулация и цензура и фактори, които влияят върху създаването на журналистически продукти в онлайн среда.

Онлайн медии. Контекст и практика. Теория и практика в онлайн среда

Сборникът „Онлайн медии. Контекст и практика. Теория и практика в онлайн среда” е резултат от зан... more Сборникът „Онлайн медии. Контекст и практика. Теория и практика в онлайн среда” е резултат от занятията по дисциплината „Онлайн медии” през учебната 2013/2014 г., изучавана от студентите по „Медии и журналистика” от 4 курс в УНСС, катедра „Медии и обществени комуникации”. Той е трети том от поредицата, съставена от Стела Константинова, свързана с трансформациите на медиите и журналистиката в условията на онлайн среда.

Студентите изследват и описват многообразните възможности, които интернет предлага на медийните професионалисти. Разгледани са адаптацията на традиционните медии в интернет, появата на виртуално специфични медии, инструменти и нови начини за представяне на информацията, употреба на
социални медии в журналистическата практика, връзка на институциите с обществото.

Информация и дезинформация в интернет. Теория и практика в онлайн среда

Сборникът „Информация и дезинформация в интернет. Теория и практика в онлайн среда е резултат от ... more Сборникът „Информация и дезинформация в интернет. Теория и
практика в онлайн среда е резултат от занятията по дисциплината „Онлайн медии” през учебната 2014/2015 г., изучавана от студентите по „Медии и журналистика” от 4 курс в УНСС, катедра „Медии и обществени комуникации”. Той е четвърти том от поредицата, съставена от Стела Константинова, свързана с трансформациите на медиите и журналистиката в условията на онлайн среда.

Студентите изследват интернет и ефектите на безкрайните
информационни масиви. Те описват начините за верифициране и изкривяване на информацията, за професионалните дейности на журналистите и начините, по които те навигират в информационната вселена.

Динамика на социалните медии. Теория и практика в онлайн среда

Сборникът „Динамика на социалните медии. Теория и практика в онлайн среда” е резултат от занятият... more Сборникът „Динамика на социалните медии. Теория и практика в онлайн среда” е резултат от занятията по дисциплината „Онлайн медии” през учебната 2012/2013 г., изучавана от студентите по „Медии и журналистика” от 4 курс в УНСС, катедра „Медии и обществени комуникации”. Той е втори том от
поредицата, съставена от Стела Константинова, свързана с трансформациите на медиите и журналистиката в условията на онлайн среда.

Студентите изследват социалните медии като едно от най-влиятелните средства за комуникация в световен мащаб. Тяхното въздействие върху медиите и журналистиката е толкова сериозно, колкото и върху междуличностната комуникация. Те дават възможност за използване на нови начини за разпространение и откриване на информация от страна на медиите, за връзка с аудиторията, за развитие на гражданската журналистика.

Трансформации на журналистическата професия. Теория и практика в онлайн среда

Сборникът „Трансформации на журналистическата професия. Теория и практика в онлайн среда” е резул... more Сборникът „Трансформации на журналистическата професия. Теория и практика в онлайн среда” е резултат от занятията по дисциплината „Онлайн журналистика” през учебната 2011/2012 г., преподавана пред студентите по журналистика от 4 курс в УНСС, катедра „Медии и обществени комуникации”.

Göran Bolin & Per Ståhlberg (2023): Managing Meaning in Ukraine: Information, Communication, and Narration since the Euromaidan Revolution

Central European Journal of Communication, Feb 22, 2024

The book Managing Meaning in Ukraine. Information, Communication, and Narration Since the Euromai... more The book Managing Meaning in Ukraine. Information, Communication, and Narration Since the Euromaidan Revolution written by Göran Bolin and Per Ståhlberg is very timely coming approximately a year after Russia's full-scale invasion of Ukraine in February 2022. The book doesn't focus on the ensuing events, but rather on the communication approach of Ukrainian-Russian relations during the previous decade. This enables the authors to seek answers about how and who narrated these relations in terms of meaning, technology, and communication channels. The time frame of the research covers the Euromaidan revolution in 2013, followed by the annexation the Crimean Peninsula by the Russian Federation a year later in 2014 and all ensuing events until 2019. The main objects of the research are the management of both information and meaning after the Euromaidan events as the authors emphasize: "Ukraine was perceived as almost invisible to the rest of the world and in need of a recognizable " face" and that "an urgent need for information management was expressed" (3,7). Indeed, the 2010s were fruitful in terms of communications strategies and innovations in information and meaning management, especially in the context of huge leaps in ICTs. The book is based on more than six years of field research, 2013-2019, on branding, propaganda, and information and meaning management in Ukraine. The main research method is serendipity, since the study started just before the unexpected Euromaidan events and the authors state: "It was not possible to demarcate a stable research field, and there was no way to plan exactly where and when to observe, who to meet, and what material to study" (p. 16). However, the research framework is a little vague and based on improvisation. The common conclusions and tendencies found in the unstructured interviews are described to bring out specific results. The analysis builds on interviews with mass media representatives, PR consultants, political administrators, and brand designers but also on branding material, including the design of logotypes.

The Media Literacy and the Teachers

Pedagogika-Pedagogy

Media literacy is one of the key competencies and skills for living and working in the 21st centu... more Media literacy is one of the key competencies and skills for living and working in the 21st century. Media literacy training is a life-long process, but it is of particular importance that it starts from early childhood, is continued and built on in secondary and higher education with the efforts of all formal and informal institutions and organizations. The research team from the Department of “Media and Public Communications” at the University of National and World Economy has been working on the project dedicated to media literacy training practices in secondary and higher schools in Bulgaria for three years. An important part of the research was the analysis of the results of the survey among teachers, conducted in the period 07.01.2022 – 23.02.2022 via the Microsoft Forms platform, in which 534 respondents participated. The survey showed that teachers understand the importance and significance of media literacy, integrate important related topics in the learning process of vari...

Professional Profile of Communication Experts in the Public Administration in Bulgaria

Postmodernism Problems

This paper presents the results of a study of the professional profile of communication experts i... more This paper presents the results of a study of the professional profile of communication experts in the public administration in Bulgaria. It is part of a project focused on public communications in the public administration in the country. A review of previous local studies of the public communications of the state administration was carried out. The research was conducted in 2021 in a survey filled out by 182 respondents who work as communication experts in state structures such as the Council of Ministers, ministries, state agencies, state commissions, regional administration, municipal administration, and state medical institutions, state universities, etc. The results summarize the skills of PR experts in the state administration in the following main directions: strategic competencies, narrative competencies, and technological competencies.

Bulgarian Public Administration’s Social Media Communications Strategies During COVID-19 Crisis

by Iliya Valkov, Stella Angova, and Ivan Valchanov

Global Issues: Disease Control and Pandemic Prevention

The global spread of COVID-19 transforms the communication practices not only of business structu... more The global spread of COVID-19 transforms the communication practices not only of business structures, but also of state institutions. Numerous crisis situations arose for the public administration, which were both specific and requiring coordinating communication actions with local authorities and related ministries. The experts in public communications in the structures of the state administration carry out relations with media, building relations with non-governmental organizations and representatives of the civil sector, organizing visits, coordination with other institutions. Following the pandemic crisis, PR professionals and crisis managers had to develop digital skills and competencies for strategic planning and online public communication.Purpose: The aim of the study is to analyse the Bulgarian institutions crisis communication infrastructure during the pandemic. The study aims to 1) provide information on the practical challenges for PR experts in designing and implementin...

Bulgarian Public Administration’s Social Media Communications Strategies During COVID-19 Crisis

Global Issues: Disease Control and Pandemic Prevention

The global spread of COVID-19 transforms the communication practices not only of business structu... more The global spread of COVID-19 transforms the communication practices not only of business structures, but also of state institutions. Numerous crisis situations arose for the public administration, which were both specific and requiring coordinating communication actions with local authorities and related ministries. The experts in public communications in the structures of the state administration carry out relations with media, building relations with non-governmental organizations and representatives of the civil sector, organizing visits, coordination with other institutions. Following the pandemic crisis, PR professionals and crisis managers had to develop digital skills and competencies for strategic planning and online public communication.Purpose: The aim of the study is to analyse the Bulgarian institutions crisis communication infrastructure during the pandemic. The study aims to 1) provide information on the practical challenges for PR experts in designing and implementin...

Mapping New Digital Media Content

Ikonomiceski i Sotsialni Alternativi, 2019

Big Data: Digital Marketing and Trendwatching

The European Social Fund under the Operational Program Knowledge Education Development. Project n... more

Mapping New Digital Media Content

by Stella Angova and Ivan Valchanov

Ikonomiceski i Sotsialni Alternativi, 2019

Contemporary Digital Journalism in Bulgaria

Problemi na postmodernostta, 2019

The paper aims to identify the level of transformation of contemporary digital journalism in Bulg... more The paper aims to identify the level of transformation of contemporary digital journalism in Bulgaria in view of the influence of technologies in the process of media content creation. The authors interviewed ten online media journalists and experts. The results reveal the current state of Bulgarian online media and journalism regarding the recognition and use of cultural software for creating digital media content. The interviewee's responses helped outline some of the ongoing professional transformations in Bulgarian online journalism, problems with the paradigm shift regarding journalistic labour, trends in new media content consumption and quality in view of form diversity and topic significance. The conclusions show that Bulgarian online journalists adapt to new technologies and are optimistic about their general influence on journalism. On the other hand, they are critical of the effects of social software. Among the main challenges, the interviewees point out the necessit...

Dynamics of Communication Professions and Competencies

In this text we identify the current professional profile of those employed in the communications... more In this text we identify the current professional profile of those employed in the communications sector â€“ journalists, PR experts and advertisers. The main argument is that the introduction of technology leads to a redefinition of communicators' expertise and the emergence of specific new professional roles. There are major transformations going on in each of the professions â€“ new professional roles and requirements appear that demand advanced competences, which we have examined from the point of view of technological competencies, digital content competencies and strategic competencies. Our documentary and content analysis of open positions in global job offering and finding websites has shown that in the communication professions there is a convergence of professional expertise and at the same time preserving the professional identity. The presence of convergent competencies does not result in a blurring of the boundaries between the different communication sectors, but e...

Mapping Digital Media Content

The paper suggests that a variety of newly emerged/emerging journalistic forms have enriched onli... more The paper suggests that a variety of newly emerged/emerging journalistic forms have enriched online media content. The authors define these as innovative textual, audio, pictorial, and/or video techniques for presenting journalistic production. By examining digital content across both desktop and mobile-based platforms of media organisations, the authors identify 15 ‘hybrid’ and 9 ‘genuine’ new content forms and suggest a draft table-format map for their classification.

Professional and Economic Transformations in Convergent Media Environment

The text presents the results of a multifaceted interdisciplinary study carried out in 2014- 201... more The text presents the results of a multifaceted interdisciplinary study carried out in 2014- 2015 by a research team of doctoral students and members of the Department of Media and Public Communications at the University of National and World Economy in Sofia. The study focuses on current changes in media business models, journalistic skills and competencies, media and journalism education patterns, genre forms, media style and language, PR techniques and media-related political practice. The authors pay attention to the influence of world and European media standards on economic, professional and political transformations in convergent media environment in Bulgaria, but also examine the specific features of local media markets, journalism, PR and political practice

A Taxonomy Approach to Fake News

21st Century Media and Communications

The development of the Internet and social media and networks as a media environment and communic... more The development of the Internet and social media and networks as a media environment and communication channels combined with the specificity of the journalistic profession in the online environment are a factor which contributes to the emergence and proliferation of fake news. The lack of reliable fact checking by the media and the fast news consumption by the public lead to mass disinformation about certain issues or subjects. The current paper examines fake news from several points of view and describes the models of their use – as harmless jokes, as lack of journalistic competence or professionalism and as means of manipulation and intentional misleading of public opinion. The attempts of big media corporations to fight fake news are also described.

Smart Narratives for Smart Devices

Postmodernism Problems

The consumption of media content via mobile devices is growing fast and surpasses the typical unt... more The consumption of media content via mobile devices is growing fast and surpasses the typical until recently access to digital media via computer. This makes mobile devices the main technology used by the audience for receiving media content. The following text examines the tendencies and new practices for media narrative creation, meant to be used entirely via mobile devices. The research was conducted in two phases – analysis of the current situation regarding the use of mobile devices for accessing news content in Bulgarian and around the world; and case studies, describing new types of narrative that emerged because of the audience needs and the specifics of using smart devices for news.

ТАКСОНОМИЧЕН ПОГЛЕД КЪМ ФАЛШИВИТЕ НОВИНИ // A TAXONOMY APPROACH TO FAKE NEWS

Таксономичен поглед към фалшивите новини, 2017

The development of the Internet and social media and networks as a media environment and communic... more The development of the Internet and social media and networks as a media environment and communication channels combined with the specificity of the journalistic profession in the online environment are a factor which contributes to the emergence and proliferation of fake news. The lack of reliable fact checking by the media and the fast news consumption by the public lead to mass disinformation about certain issues or subjects. The current paper examines fake news from several points of view and describes the models of their use-as harmless jokes, as lack of journalistic competence or professionalism and as means of manipulation and intentional misleading of public opinion. The attempts of big media corporations to fight fake news are also described.

Фалшивите новини са едно от големите предизвикателства, пред които са изправени медиите в края на второто десетилетие на 21. век. Тяхното разпространение и влияние расте бързо поради комбинацията от спецификата на комуникация и потребление на медийни продукти в дигитална среда и превръщането на Интернет в източник на информация за все повече граждани. Мотивацията за създаването и разпространението на фалшиви новини може да бъде различна, както и реакциите, които те предизвикват. Именно затова в настоящата статия ще бъде направен анализ на различни гледни точки относно систематизирането и разграничаването на видовете фалшиви новини. Таксономичният поглед към тях ще бъде подкрепен с посочване на примери, представящи различните цели и ефекти на невярната информация, открити в анализа. Актуалността и значимостта на темата произтичат от влиянието, което фалшивите новини оказват върху публичната информираност и живота на обществото. Статистика от проучвания в САЩ показва, че над 50% от гражданите са ставали жертва на фалшиви новини към декември 2016 г. (по данни на Statista December 2016). Също така "фалшиви новини" стана фраза на годината на "Collins Dictionary" за 2017 г. (CFOD 2017), но тя е свързвана с много различни значения, което води до необходимостта от изясняването им. Обект на настоящото изследване са фалшивите новини, а предмет-опитът да бъдат характе-ризирани и систематизирани по различни признаци. Целта на изследването е да диференцира фалшивите новини според целта и ефекта им, да разгледа реални случаи, свързани с различните цели и ефекти на фалшивите новини, а също така да разгледа начини за борба с невярната информация. За постигането £ ще бъдат изведени различни дефиниции за фалшивите новини, статистика, ще бъдат анализирани информация и резултати от досегашни изследвания, свързани с класифицирането им, както и посочени примери за разпространение на фалшиви новини в онлайн медии и социални медии и мрежи.

Регулация на интернет. Теория и практика в онлайн среда

Сборникът „Регулация на интернет. Теория и практика в онлайн среда” е резултат от занятията по ди... more Сборникът „Регулация на интернет. Теория и практика в онлайн среда” е резултат от занятията по дисциплината „Онлайн медии” през учебната 2014/2015 г., изучавана от студентите по „Медии и журналистика” от 3 курс в УНСС, катедра „Медии и обществени комуникации”. Той е пети том от поредицата, съставена от Стела Константинова, свързана с трансформациите на медиите и журналистиката в условията на онлайн среда.

Студентите изследват опитите да бъдат създадени единни стандарти за интернет, регулаторни практики на различните държави, области на интернет регулация, границата между регулация и цензура и фактори, които влияят върху създаването на журналистически продукти в онлайн среда.

Онлайн медии. Контекст и практика. Теория и практика в онлайн среда

Сборникът „Онлайн медии. Контекст и практика. Теория и практика в онлайн среда” е резултат от зан... more Сборникът „Онлайн медии. Контекст и практика. Теория и практика в онлайн среда” е резултат от занятията по дисциплината „Онлайн медии” през учебната 2013/2014 г., изучавана от студентите по „Медии и журналистика” от 4 курс в УНСС, катедра „Медии и обществени комуникации”. Той е трети том от поредицата, съставена от Стела Константинова, свързана с трансформациите на медиите и журналистиката в условията на онлайн среда.

Студентите изследват и описват многообразните възможности, които интернет предлага на медийните професионалисти. Разгледани са адаптацията на традиционните медии в интернет, появата на виртуално специфични медии, инструменти и нови начини за представяне на информацията, употреба на
социални медии в журналистическата практика, връзка на институциите с обществото.

Информация и дезинформация в интернет. Теория и практика в онлайн среда

Сборникът „Информация и дезинформация в интернет. Теория и практика в онлайн среда е резултат от ... more Сборникът „Информация и дезинформация в интернет. Теория и
практика в онлайн среда е резултат от занятията по дисциплината „Онлайн медии” през учебната 2014/2015 г., изучавана от студентите по „Медии и журналистика” от 4 курс в УНСС, катедра „Медии и обществени комуникации”. Той е четвърти том от поредицата, съставена от Стела Константинова, свързана с трансформациите на медиите и журналистиката в условията на онлайн среда.

Студентите изследват интернет и ефектите на безкрайните
информационни масиви. Те описват начините за верифициране и изкривяване на информацията, за професионалните дейности на журналистите и начините, по които те навигират в информационната вселена.

Динамика на социалните медии. Теория и практика в онлайн среда

Сборникът „Динамика на социалните медии. Теория и практика в онлайн среда” е резултат от занятият... more Сборникът „Динамика на социалните медии. Теория и практика в онлайн среда” е резултат от занятията по дисциплината „Онлайн медии” през учебната 2012/2013 г., изучавана от студентите по „Медии и журналистика” от 4 курс в УНСС, катедра „Медии и обществени комуникации”. Той е втори том от
поредицата, съставена от Стела Константинова, свързана с трансформациите на медиите и журналистиката в условията на онлайн среда.

Студентите изследват социалните медии като едно от най-влиятелните средства за комуникация в световен мащаб. Тяхното въздействие върху медиите и журналистиката е толкова сериозно, колкото и върху междуличностната комуникация. Те дават възможност за използване на нови начини за разпространение и откриване на информация от страна на медиите, за връзка с аудиторията, за развитие на гражданската журналистика.

Трансформации на журналистическата професия. Теория и практика в онлайн среда

Сборникът „Трансформации на журналистическата професия. Теория и практика в онлайн среда” е резул... more Сборникът „Трансформации на журналистическата професия. Теория и практика в онлайн среда” е резултат от занятията по дисциплината „Онлайн журналистика” през учебната 2011/2012 г., преподавана пред студентите по журналистика от 4 курс в УНСС, катедра „Медии и обществени комуникации”.

Новите комуникационни професии / New communication professions

by Stella Angova, Ivan Valchanov, and Maria Nikolova

Новите комуникационни професии, 2021

In this text we identify the contemporary professional profile of those employed in the communica... more In this text we identify the contemporary professional profile of those employed in the communication field – journalists, PR experts, advertisers. The main thesis is that the emergence of technology leads to redefining of the professional communicators’ expertise. There are serious transformations in each of the professions, and new professional roles requiring new advanced competencies emerge. We researched these competencies in three directions – technological competencies; digital narrative competencies; strategic competencies. Our documental and content analysis of job postings in global websites for offering and finding employment showed that in the communication professions the differentiation between job positions vanishes, a convergence of professional expertise appears and there are merging competencies – in each of the professional groups as well as between the professions of journalists, PR experts and advertisers. The requirement for convergent competencies does not lead to obliteration of the different communication fields but elevates them to a new technological-narrative level without depersonalizing their independence and social roles.