Papers by Nurkardina N Novalia
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS
Permasalahan sekaligus tantangan pembangunan yang dihadapi pemerintah pusat dan daerah pada saat ... more Permasalahan sekaligus tantangan pembangunan yang dihadapi pemerintah pusat dan daerah pada saat ini adalah kemiskinan, pengangguran dan kesenjangan. Pembangunan didaerah adalah salah satu solusi untuk menjawab tantangan tersebut. Sehingga pemerintah mendorong siswa SMA sebagai penerus bangsa bisa menjadi pelaku UMKM. Siswa SMA diharapkan mempunyai pengetahuan tentang enterpreneurship sebagai strategi kemandirian di usia muda. Hasil angket yang dilakukan di SMA NEGERI SUMSEL sebesar 96% mereka tertarik dengan entrepreneur agar bisa mandiri di usia muda. Kata Kunci : Siswa, UMKM, Entrepreneur
International Journal of Social Science, Education, Communication and Economics (SINOMICS JOURNAL)
This study aims to determine the financial performance of property and real estate companies in t... more This study aims to determine the financial performance of property and real estate companies in the LQ45 index for the 2017-2021 period listed on the Indonesia Stock Exchange using the Du Pont System approach. Du Pont System is an analysis that unites activity ratios with profitability constellations to show how these two factors relate in determining return on investment, namely the profitability of company assets. This research is analyzed using qualitative descriptive analysis techniques by analyzing financial statements using the Du Pont System approach that has been published on the Indonesia Stock Exchange which describes real circumstances or events in the company. The data collection techniques used in this study are documentation techniques and literature studies. The results showed that the financial performance of PT Pakuwon Jati Tbk had the highest ROI of 8.38% while PT PP Properti Tbk with the lowest ROI rate of 4.37%, PT Pakuwon Jati Tbk became the company with the bes...
Jurnal GeoEkonomi
Tujuan dari penelitian ini adalah untuk menganalisis pengaruh komunikasi interpersonal dan lingku... more Tujuan dari penelitian ini adalah untuk menganalisis pengaruh komunikasi interpersonal dan lingkungan kerja terhadap kepuasan kerja pegawai di Badan Pengelolaan Pajak Daearah Kota Palembang. Populasi Penelitian Ini adalah Pegawai Negeri Sipil (PNS) dan Non Pegawai Negeri Sipil (Non-PNS). Teknik Pengambilan Sampel dalam penelitian ini Menggunakan Rumus Slovin, dan jumlah sempel hanya di batasi pada pegawai negeri sipil sebanyak 120 Responden. Teknik Analisis Data penelitian Menggunakan Analisis Regresi Linear Berganda, Analisis Koefisien Korelasi, dan Analisis Koefisien Determinasi.Hasil pembahasan dapat diketahui bahwa hasil uji hipotesis penelitian satu membuktikan bahwa komunikasi interpersonal secara parsial berpengaruh signifikan terhadap kepuasan kerja pada Badan Pengelolaan Pajak Daerah Kota Palembang, Hasil hipotesis penelitian dua membuktikan bahwa lingkungan kerja secara parsial berpengaruh signifikan terhadap kepuasan kerja pada Badan Pengelolaan Pajak Daerah Kota Palemb...
Jurnal Media Wahana Ekonomika
ABSTRAK Kota Palembang termasuk sentra produksi kopi yang ada di Sumatera Selatan. Studi ini me... more ABSTRAK Kota Palembang termasuk sentra produksi kopi yang ada di Sumatera Selatan. Studi ini mengidentifikasi industri pengolahan kopi di daerah ini adalah industri skala mikro kecil yang memiliki tenaga kerja 1 sampai 19 orang. Fenomena yang terjadi selama beberapa tahun terakhir, terjadi banyak kenaikan harga bahan baku makanan dan minuman. Kondisi ini turut menekan industri pengolahan kopi yang memiliki potensi kopi olahan sebagai komoditas unggulan. Kenaikan harga bahan baku akan berdampak pada kenaikan biaya produksi. Kondisi seperti inilah yang harus mampu disiasati oleh usaha pengolahan kopi untuk tetap eksis dalam industri pangan di Sumatera Selatan. Pola tanggapan yang dilakukan dalam lingkup persaingan industri inilah yang disebut dengan perilaku pasar. Berhasil atau tidaknya strategi dan perilaku yang diterapkan oleh perusahaan dalam menghadapi persaingan pasar dapat dilihat dari kinerja yang dihasilkan oleh perusahaan tersebut. Penelitian ini merupakan penelitian deskr...
Proceedings of the 1st International Conference on Economic and Education, ICON 2021, 14 - 15 December 2021, Padang-West Sumatra, Indonesia
Yumary : Jurnal Pengabdian Kepada Masyarakat, 2022
Purpose: SMEs in Kerinjing Village are faced with the problem of lack of financing and guidance. ... more Purpose: SMEs in Kerinjing Village are faced with the problem of lack of financing and guidance. Efforts are needed tp strengthen these SMEs in facing competition by providing entrepreneurial knowledge sucj as business ethics, handling customer amplaints, and financial management. This community service activity aims to increase the capacity of small business actors in Kerinjing Village. The activities carried out are in the form of business planning training that is beneficial for their business development. Method: The method used in this community service activity is counseling and training. Results: the results of this community service activity are: (1) providing and increasing knowledge about business plan training for SMEs. (2) Increasing interest and desire in entrepreneurship, and (3) providing a forum for distributing products made from community crafts Conclusions: after the activity is carried out, the community gains knowledge, insight and understands the benefits of bu...
Tujuan penelitian ini untuk mengetahui dan menguji secara empiris pengaruh tenaga kerja, jumlah u... more Tujuan penelitian ini untuk mengetahui dan menguji secara empiris pengaruh tenaga kerja, jumlah unit usaha, dan upah tenaga kerja terhadap produksi industri kecil di 10 provinsi di Wilayah Sumatera. Metode pengolahan data adalah analisis kuantitatif dengan data sekunder. Penelitian dilakukan pada industri kecil yang terdaftar di survey industri mikro dan kecil yang dipublikasikan oleh Badan Pusat Statistik, dengan ruang lingkup 10 provinsi di Wilayah Sumatera dan periode pengamatan tahun 2010 – 2015. Alat analisis penelitian menggunakan analisis regresi panel. Berdasarkan pengujian diperoleh model yang tepat adalah <em>common effect</em>. Hasilnya menunjukkan bahwa variabel tenaga kerja berpengaruh negatif terhadap produksi industry kecil, jumlah unit usaha tidak berpengaruh dan upah tenaga kerja berpengaruh positif terhadap produksi industri kecil di Wilayah Sumatera. Temuan ini mengandung implikasi bahwa perhatian yang lebih terhadap produktivitas tenaga kerja dan upah...
Proceedings of the 5th Sriwijaya Economics, Accounting, and Business Conference (SEABC 2019)
The purpose of this study was to analyze the structure, conduct, and performance of the coffee pr... more The purpose of this study was to analyze the structure, conduct, and performance of the coffee processing industry in Palembang and Pagar Alam cities. The data used in this study are primary data collected by distributing questionnaires to coffee processing firms in Palembang city and Pagar Alam city. The analysis technique used is the Structure-Conduct-Performance (SCP) analysis. The results of the SCP analysis found that the market structure of the coffee processing industry in Palembang city and Pagar Alam city is Monopolistic Competition with a CR4 value of 32.43 percent in Palembang City and 37.65 percent in Pagar Alam city. Market Share values are less than 5.83 percent indicate opportunities for new firms to enter the industry. Analysis of the conduct of the coffee processing industry shows the strategies used are product, price, and promotion strategies. Performance measures can be seen from the ratio of productivity, efficiency, and profitability.
This study aims to empirically examine and analyze the effect of brand image on the consumptive b... more This study aims to empirically examine and analyze the effect of brand image on the consumptive behavior of adolescent girls in Palembang. The study population was young women aged 10 to 24 who made purchases at malls located in Palembang. The sample studied as research respondents was 100 people with the questionnaire distribution technique used was accidental sampling. The analysis technique used to estimate the research model is Ordinary Least Square (OLS). The estimation results show that the brand image variable has a positive and significant effect on the consumptive behavior of adolescent girls in Palembang.
International Journal of Economics and Financial Issues, 2018
South Sumatra province is one of the provinces with major potential in the agricultural sector wh... more South Sumatra province is one of the provinces with major potential in the agricultural sector which is accounted for 16.60% in the gross domestic product (GDP) formation, it is necessary efforts so that the production of the agricultural sector can be maintained and improved. The purpose of this study is to analyze the effect of the agricultural sector capital expenditure (physical capital) and education, health, and labor (human capital) to economic growth in South Sumatra. The data used in this study are the panel data which are time series and cross section in 14 districts/cities in South Sumatra. The research using linear regression analysis method with fixed effect model. The analysis showed education, health, labor and agriculture sector capital spending has significant positive effect on economic growth as measured by the agricultural sector GDP.
Yumary : Jurnal Pengabdian Kepada Masyarakat, 2021
Purpose: The Community Service Program (PKM) is located in Kerinjing Village, Tanjung Raja Distri... more Purpose: The Community Service Program (PKM) is located in Kerinjing Village, Tanjung Raja District, Ogan Ilir Regency. The targeted target audiences are housewives in the village. This activity aims to: (1) socialize the potential benefits of family medicinal plants (TOGA) as healthy drinks that can increase income, (2) socialize the correct way of planting family medicinal plants so that the quality is better, arousing the motivation of the target community to develop family medicinal plat processing. Method: The methods applied in this training include counseling on several theories that support the potential and composition of family medicinal plants, how to plant and process medicinal plants into various beverage processed products, suitable packaging methods, practice, and assistance. Community service activities are carried out through lectures and demonstrations. Results: The output produced from this activity include: (1) increased knowledge and skills of housewives regardi...
Journal of Research in Business, Economics and Management, 2019
Small industries are growing rapidly in business units and employment, but are still very low con... more Small industries are growing rapidly in business units and employment, but are still very low contributing to GDP compared to medium and large industries with a smaller share of business units and labor. This has an impact on the widening gap in labor productivity between small industries and large industries and competitiveness in both domestic and global markets. This condition is very worrying considering that the small industrial sector is highly expected to be the engine of growth because of its significant role in employment. Data used secondary data in the form of provincial panel data in Indonesia from 2010-2015. The analysis uses panel regression method with two equations for small industry competitiveness and economic growth in Indonesia. Based on the Hausman test obtained the right model is the common effect. The results show that in the small industry competitiveness equation, production value and labor productivity have a positive effect on the competitiveness of small ...
Information Management and Business Review, Jun 15, 2019
This study aims to determine: (1) the effect of Shopping Life Style on impulse buying on customer... more This study aims to determine: (1) the effect of Shopping Life Style on impulse buying on customers at Palembang City Hypermarket, (2) the effect of positive emotions on Impulse buying on customers at Palembang City Hypermarket, (3) the effect of Shopping Life Style and positive emotions impulse buying for customers at the Palembang City Hypermarket. This study uses primary data obtained by survey methods by distributing questionnaires that have been tested for validity and reliability. The population in this study were customers at the Palembang City Hypermarket. The sampling technique used purposive sampling method with a total sample of 150 people. The data analysis technique used is path analysis. Shopping LifeStyle has a significant effect on the Hypermarket impulse buying in Palembang. Positive emotions have a significant effect on Impulse Buying at Hypermarket consumers in Palembang.
Uploads
Papers by Nurkardina N Novalia