International Economics and Marketing

This article reviews the System Reflexive paradigm of strategic marketing management, being based on the alignment of strategic economic interests of stakeholders, specifically, enterprise owners and hired managers, and consumers. The essence of marketing concept of management comes under review, along with the strategic management approaches to business, buildup and alignment of economic interests of business stakeholders. A roadmap for resolving the problems of modern marketing is proposed through the adoption of System Reflexive marketing theory.

This article reviews the new paradigm of strategic marketing management based on the accommodation of stakeholders' strategic economic interests. The ways for resolving the modern marketing problems are proposed through the implementation of system reflexive marketing theory in the enterprise activity.

This article reviews the System Reflexive paradigm of strategic marketing management, being based on the alignment of strategic economic interests of stakeholders, specifically, enterprise owners and hired managers, and consumers. The essence of marketing concept of management comes under review, along with the strategic management approaches to business, buildup and alignment of economic interests of business stakeholders. A roadmap for resolving the problems of modern marketing is proposed through the adoption of System Reflexive marketing theory.

The author introduces the concept of system-reflexive strategic marketing management, represents a new paradigm of marketing and strategic management and generalizes the stages of their evolutionary development. System-reflexive approach in the formation of marketing strategies allows proactively manage the development of market interaction; determines the subjective position of the manager, which makes it possible to realize his interests by implementing an appropriate marketing strategy; increases business competitiveness and accelerates the diffusion of innovation. The proposed integrated SRSMM system is based on a program management form in which interests, goals, strategies, and the strategic plan are not definite and static in the planning horizon, and the management activity itself presupposes constant clarification of interests, goals, strategies and plans. In the course of the research it is revealed that for the introduction of the program form of system-reflexive strategi...