Marketing

Dbs is a Rho-specific guanine nucleotide exchange factor (RhoGEF) with in vitro exchange activity specific for RhoA and Cdc42. Like many RhoGEF family members, the in vivo exchange activity of Dbs is restricted in a cell-specific manner. Here we report the characterization of a ...

Compromised immunoregulation contributes to obesity and complications in metabolic pathogenesis. Here, we demonstrate that the nuclear factor of activated T cell (NFAT) group of transcription factors contributes to glucose and insulin homeostasis. Expression of two members of the NFAT family (NFATc2 and NFATc4) is induced upon adipogenesis and in obese mice. Mice with the Nfatc2 ؊/؊ Nfatc4 ؊/؊ compound disruption exhibit defects in fat accumulation and are lean. Nfatc2 ؊/؊ Nfatc4 ؊/؊ mice are also protected from diet-induced obesity. Ablation of NFATc2 and NFATc4 increases insulin sensitivity, in part, by sustained activation of the insulin signaling pathway. Nfatc2 ؊/؊ Nfatc4 ؊/؊ mice also exhibit an altered adipokine profile, with reduced resistin and leptin levels. Mechanistically, NFAT is recruited to the transcription loci and regulates resistin gene expression upon insulin stimulation. Together, these results establish a role for NFAT in glucose/insulin homeostasis and expand the repertoire of NFAT function to metabolic pathogenesis and adipokine gene transcription.

The design of signal generators has evolved through various analog techniques and in the recent years has seen the adoption of digital design methods owing to tremendous advantages that digital methods offer over analog. This work studied Direct Digital Synthesis (DDS) technique and the implementation was done using simplified yet innovative approach to realize the memory data storage of signal points on look-up tables in a PROM and also the DAC.

The rise in the number of Muslims who desire to comply with Islamic religion prescriptions had led to the existence of strong demand for halal products which most business firms now try to supply. This research examined halal marketing practices and the performance of cooperative societies in Ilorin metropolis. It uses members' patronage of halal product offering and loyalty to dynamic product pricing as measures of performance. Multi-stage sampling procedure was adopted to determine the suitable sample size from the target population and multiple regression analysis was employed as the analytical technique. Finding revealed that halal product offering has a significant influence on members' patronage of Islamic cooperative societies.

This study explores the influence of technological environmental factors on strategic choice of business organizations. It examines the relationship between technological factors and organisational choice of multiproduct marketing strategies of quoted manufacturing firms operating in the food and beverage sector in Nigeria. Survey research design was used to collect the required primary data for this work and appropriate sample size determination formulae were used to arrive at six firms and 159 management staff for the investigation. The primary data was collected through a multi-options and likert scale questionnaire that was administered on the management staff of the six studied firms. The study utilized simple regression technique to analyse the data. The findings indicate that technological environmental factors prompted quoted manufacturing firms in the food and beverage industry to adopt multi-product marketing strategies. It recommends that responsible managers in Nigerian ...

The need for political parties and candidates to be electorate driven in their political activities, has led to the adoption of marketing principles to political processess and election campaigns. Political marketing offers political candidates and their parties the capability to address diverse electorate concerns and needs through appropriate marketing analyses. This article examines the relationship between political marketing tools and electorate’s choice of political candidates as well as the effect of political marketing tools and electorate’s choice of political candidates in Kwara State. The study’s primary data was collected through a structured questionnaire that was administered to 384 respondents who were selected through a combination of stratified, simple random and purposive sampling techniques from the three senatorial districts of the state. Multiple regression analysis technique was the statistical method used to test the hypotheses formulated for the study. The re...

The dwindling levels of service quality in Nigerian financial institutions had resulted in abysmal performance of most banks and other financial institutions in the sector and this challenge has made it imperative for financial firms to be customer centered in all their operational activities. The purpose of this study is to determine the effect of service quality of non-interest bank on customers' satisfaction using Jaiz Bank PLC, Kaduna as a case study. The study utilized convenience and snowball sampling techniques to select 147 customers who served as respondents in the study. Correlation and multiple regression analysis were employed as analytical techniques. The results show that compliance with Islamic laws is highly correlated with customer satisfaction which was followed respectively by assurance, reliability, tangibility, responsiveness and empathy dimensions. It was also discovered that the six service quality dimensions significantly influenced the satisfaction of Ja...

The continuous increase in the population of Nigeria, especially the youthful population characterized by innovative and dynamic needs, necessitates business firms to adopt opposite programmes and strategies to meet the needs of this segment of the market. Therefore, this study examined the influence of celebrity endorsement and digital marketing on youth purchasing decisions. The study utilized primary sources to gather the required data, and a sample size of 397, consisting of youths between the age of 15-35 years residing in Ikorodu L.G.A. was selected from the study’s population. Pearson moment correlation was used to test the formulated hypotheses, and the data was analyzed through the aid of SPSS version 23. The study finding revealed that source trustworthiness influences youth purchasing decisions more than social media engagement. More so, online reachability influences youth purchasing decisions than source alignment and that digital campaign has more effect on the youth p...