JOURNAL ARTICLES by Nicholas Nicoli
Journal of Media Business Studies , 2021
EuroMed Journal of Business, 2021
Purpose
This study explores how digital storytelling (DST) approaches can be used for social med... more Purpose
This study explores how digital storytelling (DST) approaches can be used for social media campaigns to create more engaging digital content. The ability to better engage with networked publics offers benefits to entities of different scale and scope, since in doing so they establish stronger relationships with their consumers and publics.
Design/methodology/approach
A digital discourse analysis combined with a five-layer coded film analysis is applied to a DST video, viewed on Facebook.
Findings
Four overarching and overlapping approaches are identified. These are emotional appeal based on clear human ideals, equality and simplicity of characters, simplicity and universal representations. Research limitations/implications Similar studies are required across varying targeted digital stories of different length and subject matter to distinguish effectiveness.
Practical implications
Despite advanced technological capacity for audience segmentation, social media campaigns often include unengaging content. DST offers universal characteristics that can be used by entities to engage with their consumers and publics.
Social implications
DST has been used to create learning and pedagogical environments and more participative democracies. Yet its use to strategically engage with networked publics is empirically lacking. The findings of the study can facilitate more effective digital content strategies for entities of all purposes to pursue.
Originality/value
Few studies have sought to deconstruct effective short form DST for strategic purposes. This study applies a methodological approach best suited for analysing digital content. The findings provide insights into how strategists and social media managers can create more engaging digital content.
Digital Democracy, social media and disinformation, 2020
International Communications Gazzette
The recent spread of online disinformation has been profound and has played a central role in the... more The recent spread of online disinformation has been profound and has played a central role in the growth of populist sentiments around the world. Facilitating its progression have been politically and economically motivated culprits who have ostensibly taken advantage of the digital freedoms available to them. At the heart of these freedoms lie social media organisations that only a few years earlier techno-optimists were identifying as catalysts of an enhanced digital democracy. In order to curtail the erosion of information policy reform will no doubt be essential (Freedman, 2018). The UK's Disinformation and 'fake news' Report (DCMSC of the House of Commons, 2019) and Cairncross Review (Cairncross, 2019), and the European Commission's Report on Disinformation (2018) are three recent examples seeking to investigate how precisely such reform policy might be implemented. Just as important is how social media organisations take on more responsibility and apply
Abstract
Purpose – This paper examines the significance of TripAdvisor on reputation within the h... more Abstract
Purpose – This paper examines the significance of TripAdvisor on reputation within the hotel industry. TripAdvisor encapsulates key themes in establishing an online reputation strategy in an evolving digital landscape.
Design/methodology/approach – Through the use of an exploratory case study, data was gathered primarily by means of a series of expert interviews within the hotel industry in Cyprus, today a mature holiday destination in Europe. Further data collection included a document search of presentations, annual reports, past surveys and sales and marketing literature from the examined industry.
Findings – Hotel communication practitioners are fully aware of the impact of social media in managing reputation. Monitoring, prompt responses, training, and transparency were identified as key factors. Online reputation management needs to be placed firmly within a comprehensive integrated communication strategy.
Research limitations/implications – Managing reputation via social media platforms requires further in-depth scientific and industry investigation as seen from a hitherto lack of theoretical and practical grounding.
Practical implications - Encouragement and training of employees were amongst the primary suggestions that emerged. An internal and external environmental scan, recognizing possible strengths, weaknesses, opportunities and threats, which could assist in the effective engagement and monitoring of the organisation’s online presence, were also suggested.
Originality/value – As a study of a well-know traveller’s platform, the uniqueness of the study lies in its exploration of reputation management by addressing social media content in both a proactive and reactive manner.
Keywords Public Relations (PR), Reputation Management, Social Media, TripAdvisor, Hotel Industry, Cyprus
This paper is aimed at both researchers and academics in the areas of management and communicatio... more This paper is aimed at both researchers and academics in the areas of management and communication, and brings together key findings from across the recent literature to enhance overall understanding of current and future challenges posed by new media to public relations. Based on literature, today companies and organisations are investing more in digital media and particularly in social media initiatives. Public relations practitioners support that the environment nowadays is extremely different to offline environments but in many aspects it is also very similar. It remains unclear whether current theoretical frameworks can fully accommodate new media in public relations strategies, and evidence suggests that many public relations practitioners are struggling with the impact of digital media on their practice. Possible challenges and opportunities for public relations and digital media are explored and directions for further research in this area are suggested. Romania. He has worked in the field of internal communication, corporate communication and crisis management in both Cyprus and Greece. He acts as business consultant for a range of organisations in Cyprus and abroad. He has more than 14 years experience in the media industry, particularly radio and TV, and has many media projects to his credit. He has published widely on organisational justice, organisational trust, social media, internal communication and corporate social responsibility.
International Journal of Teaching and Case Studies, Aug 10, 2015
Abstract
Public relations is now seen by many as a mature field of study. One reason why the fi... more Abstract
Public relations is now seen by many as a mature field of study. One reason why the field has managed to establish itself as a discipline is on account of the development of its own unique body of theoretical knowledge. The inception of this knowledge is based around an understanding of the excellence theory and James Grunig’s four-step model. With Grunigian public relations theory now over twenty years old this paper seeks to deconstruct the theory as well as other theories that have enabled practitioners to establish sound strategic approaches and PR educators to establish sustainable curricula. The paper is divided into two sections. In the first it draws on overarching social science theories in order to offer a descriptive analysis of what theory is. The second larger section is divided into four parts that attempt to offer where public relations stands in a postmodern context before offering a historiography and analysis of excellence theory, persuasion theories and media theories.
Keywords
Communication theory; Excellence Theory; Grunigian, media theory; persuasion; public relations; strategic public relations; public relations practitioners
In April 2013 Cyprus and the Troika (the European Commission, the European Central Bank and the I... more In April 2013 Cyprus and the Troika (the European Commission, the European Central Bank and the International Monetary Fund) reached an agreement aimed at addressing the country’s financial imbalances by leading the Island through a series of austerity measures. This article addresses the Cypriot digital television landscape three years following digital switchover (DSO) and currently in the midst of austerity measures. The article draws on long-term historical analyses combined with discourse analysis of current policy decisions, media coverage and expert interviews with the main stakeholders. It is divided into five sections. The first situates the case study within an appropriate theoretical framework. The second sheds light on Cyprus’ turbulent history and how it has affected the development of the media sectors. Next, it offers an overview of digital television in Cyprus and highlights how the main players had positioned themselves in the market before the country sunk into a deep recession. The fourth section underlines the financial crisis and the resulting austerity measures that have affected Cyprus, especially since 2012/2013. In the fifth and final section, the work focuses on the current situation, paying particular attention to how political and market-driven agendas have collided, with the example of the digital terrestrial television (DTT) platform Velister.
. International Journal of Teaching and Case Studies, 2015
This paper examines the concepts that are so often used interchangeably in the broad field of cor... more This paper examines the concepts that are so often used interchangeably in the broad field of corporate communication. The authors first seek to define the field of marketing and how it has adapted to the fast pace of commerce and technology. In addition, the authors address one specific component of marketing in detail – that of advertising. This area of activity is no doubt the most conspicuous – and arguably – creative element of corporate communication. Because of this, advertising is often the one sector that becomes entangled in just how other areas of an organization communicate. Indeed, there are cases where public relations professionals need to use the tools, tactics, know-how and accessibility of advertising in the same manner as advertisers often do when similar expertise is required from public relations (PR). Following, the study contributes to existing knowledge regarding the area of the marketing mix, which are used to communicate with customers within the Public Relations and Corporate Communications literature.
Journal: Int. J. of Teaching and Case Studies, 2014 Vol.5, No.3/4, pp.303 - 313. DOI: 10.1504/IJTCS.2014.067834
The Cyprus Review, Jul 14, 2014
The primary concern of this essay is to explore the role of public service broadcasting (PSB) and... more The primary concern of this essay is to explore the role of public service broadcasting (PSB) and public service media (PSM) in Cyprus. Following the recent closure of the Greek PSB and current public discussions concerning CYBC in Cyprus regarding changes to its funding model, this essay takes on added relevance. The study is divided into two sections. In the first, it addresses the normative role of PSB. It also sheds light on the ongoing existential debates regarding PSB in a digital environment. The second aims to explore the Cypriot audiovisual landscape and CYBC’s role within it following the EU bailout of the banking sector and during a time of austerity in Cyprus. The research draws on a wide range of primary and secondary sources. It combines long- term historical perspectives, discourse analysis of current policy decisions, media coverage and organisational changes at the CYBC.
Journal of Media Business Studies, Dec 20, 2012
Broadcasters in the UK are required by law to commission 25 percent of their content from the ind... more Broadcasters in the UK are required by law to commission 25 percent of their content from the independent production sector, and in 2007 the British Broadcasting Corporation (BBC) adopted a policy, the Window of Creative Competition (WoCC), whereby BBC commissioners can commission an additional 25 percent of their audiovisual content from the commercial sector. The logic behind the WoCC is that television production creativity can be stimulated by increasing competition between internal and external production. This paper critically assesses the WoCC and the potential consequences of a weak BBC production arm.
BOOK CHAPTERS by Nicholas Nicoli
The difficulties towards development of digital television in cyprus, 2008
Cyprus is one of several European Countries that have been identified as lagging behind in regard... more Cyprus is one of several European Countries that have been identified as lagging behind in regards to digital television adoption. Accordingly, this paper offers an exploratory account regarding the social, political, technological and economical issues affecting the development of digital television in Cyprus. While these four explicit conditions affect the state of digital television in any society, television in Cyprus is also significantly affected by a combination of other characteristics that are not often seen as harbingers of concern. These include historical and geo-linguistic factors that make the Cypriot television landscape unique. The paper will therefore explore the aforementioned conditions while focusing on the augmentation of digital television in Cyprus. The paper draws on primary data based on eight expert interviews as well as secondary data such as research reports, a public consultation, announcements, regulatory decisions, and other documentation.
Cases on Corporate Social Responsibility and Contemporary Issues in Organizations, 2019
Digital Democracy, Social Media and Disinformation, 2020
Digital Democracy, Social Media and Disinformation, 2020
Digital Democracy, Social Media and Disinformation, 2020
Digital Democracy, Social Media and Disinformation, 2020
Digital Democracy, Social Media and Disinformation, 2020
Digital Democracy, Social Media and Disinformation, 2020
Uploads
JOURNAL ARTICLES by Nicholas Nicoli
This study explores how digital storytelling (DST) approaches can be used for social media campaigns to create more engaging digital content. The ability to better engage with networked publics offers benefits to entities of different scale and scope, since in doing so they establish stronger relationships with their consumers and publics.
Design/methodology/approach
A digital discourse analysis combined with a five-layer coded film analysis is applied to a DST video, viewed on Facebook.
Findings
Four overarching and overlapping approaches are identified. These are emotional appeal based on clear human ideals, equality and simplicity of characters, simplicity and universal representations. Research limitations/implications Similar studies are required across varying targeted digital stories of different length and subject matter to distinguish effectiveness.
Practical implications
Despite advanced technological capacity for audience segmentation, social media campaigns often include unengaging content. DST offers universal characteristics that can be used by entities to engage with their consumers and publics.
Social implications
DST has been used to create learning and pedagogical environments and more participative democracies. Yet its use to strategically engage with networked publics is empirically lacking. The findings of the study can facilitate more effective digital content strategies for entities of all purposes to pursue.
Originality/value
Few studies have sought to deconstruct effective short form DST for strategic purposes. This study applies a methodological approach best suited for analysing digital content. The findings provide insights into how strategists and social media managers can create more engaging digital content.
Purpose – This paper examines the significance of TripAdvisor on reputation within the hotel industry. TripAdvisor encapsulates key themes in establishing an online reputation strategy in an evolving digital landscape.
Design/methodology/approach – Through the use of an exploratory case study, data was gathered primarily by means of a series of expert interviews within the hotel industry in Cyprus, today a mature holiday destination in Europe. Further data collection included a document search of presentations, annual reports, past surveys and sales and marketing literature from the examined industry.
Findings – Hotel communication practitioners are fully aware of the impact of social media in managing reputation. Monitoring, prompt responses, training, and transparency were identified as key factors. Online reputation management needs to be placed firmly within a comprehensive integrated communication strategy.
Research limitations/implications – Managing reputation via social media platforms requires further in-depth scientific and industry investigation as seen from a hitherto lack of theoretical and practical grounding.
Practical implications - Encouragement and training of employees were amongst the primary suggestions that emerged. An internal and external environmental scan, recognizing possible strengths, weaknesses, opportunities and threats, which could assist in the effective engagement and monitoring of the organisation’s online presence, were also suggested.
Originality/value – As a study of a well-know traveller’s platform, the uniqueness of the study lies in its exploration of reputation management by addressing social media content in both a proactive and reactive manner.
Keywords Public Relations (PR), Reputation Management, Social Media, TripAdvisor, Hotel Industry, Cyprus
Public relations is now seen by many as a mature field of study. One reason why the field has managed to establish itself as a discipline is on account of the development of its own unique body of theoretical knowledge. The inception of this knowledge is based around an understanding of the excellence theory and James Grunig’s four-step model. With Grunigian public relations theory now over twenty years old this paper seeks to deconstruct the theory as well as other theories that have enabled practitioners to establish sound strategic approaches and PR educators to establish sustainable curricula. The paper is divided into two sections. In the first it draws on overarching social science theories in order to offer a descriptive analysis of what theory is. The second larger section is divided into four parts that attempt to offer where public relations stands in a postmodern context before offering a historiography and analysis of excellence theory, persuasion theories and media theories.
Keywords
Communication theory; Excellence Theory; Grunigian, media theory; persuasion; public relations; strategic public relations; public relations practitioners
Journal: Int. J. of Teaching and Case Studies, 2014 Vol.5, No.3/4, pp.303 - 313. DOI: 10.1504/IJTCS.2014.067834
BOOK CHAPTERS by Nicholas Nicoli
This study explores how digital storytelling (DST) approaches can be used for social media campaigns to create more engaging digital content. The ability to better engage with networked publics offers benefits to entities of different scale and scope, since in doing so they establish stronger relationships with their consumers and publics.
Design/methodology/approach
A digital discourse analysis combined with a five-layer coded film analysis is applied to a DST video, viewed on Facebook.
Findings
Four overarching and overlapping approaches are identified. These are emotional appeal based on clear human ideals, equality and simplicity of characters, simplicity and universal representations. Research limitations/implications Similar studies are required across varying targeted digital stories of different length and subject matter to distinguish effectiveness.
Practical implications
Despite advanced technological capacity for audience segmentation, social media campaigns often include unengaging content. DST offers universal characteristics that can be used by entities to engage with their consumers and publics.
Social implications
DST has been used to create learning and pedagogical environments and more participative democracies. Yet its use to strategically engage with networked publics is empirically lacking. The findings of the study can facilitate more effective digital content strategies for entities of all purposes to pursue.
Originality/value
Few studies have sought to deconstruct effective short form DST for strategic purposes. This study applies a methodological approach best suited for analysing digital content. The findings provide insights into how strategists and social media managers can create more engaging digital content.
Purpose – This paper examines the significance of TripAdvisor on reputation within the hotel industry. TripAdvisor encapsulates key themes in establishing an online reputation strategy in an evolving digital landscape.
Design/methodology/approach – Through the use of an exploratory case study, data was gathered primarily by means of a series of expert interviews within the hotel industry in Cyprus, today a mature holiday destination in Europe. Further data collection included a document search of presentations, annual reports, past surveys and sales and marketing literature from the examined industry.
Findings – Hotel communication practitioners are fully aware of the impact of social media in managing reputation. Monitoring, prompt responses, training, and transparency were identified as key factors. Online reputation management needs to be placed firmly within a comprehensive integrated communication strategy.
Research limitations/implications – Managing reputation via social media platforms requires further in-depth scientific and industry investigation as seen from a hitherto lack of theoretical and practical grounding.
Practical implications - Encouragement and training of employees were amongst the primary suggestions that emerged. An internal and external environmental scan, recognizing possible strengths, weaknesses, opportunities and threats, which could assist in the effective engagement and monitoring of the organisation’s online presence, were also suggested.
Originality/value – As a study of a well-know traveller’s platform, the uniqueness of the study lies in its exploration of reputation management by addressing social media content in both a proactive and reactive manner.
Keywords Public Relations (PR), Reputation Management, Social Media, TripAdvisor, Hotel Industry, Cyprus
Public relations is now seen by many as a mature field of study. One reason why the field has managed to establish itself as a discipline is on account of the development of its own unique body of theoretical knowledge. The inception of this knowledge is based around an understanding of the excellence theory and James Grunig’s four-step model. With Grunigian public relations theory now over twenty years old this paper seeks to deconstruct the theory as well as other theories that have enabled practitioners to establish sound strategic approaches and PR educators to establish sustainable curricula. The paper is divided into two sections. In the first it draws on overarching social science theories in order to offer a descriptive analysis of what theory is. The second larger section is divided into four parts that attempt to offer where public relations stands in a postmodern context before offering a historiography and analysis of excellence theory, persuasion theories and media theories.
Keywords
Communication theory; Excellence Theory; Grunigian, media theory; persuasion; public relations; strategic public relations; public relations practitioners
Journal: Int. J. of Teaching and Case Studies, 2014 Vol.5, No.3/4, pp.303 - 313. DOI: 10.1504/IJTCS.2014.067834
The chapter is in five sections. The first extends the literature on creative collaboration by addressing its two components, collaboration and creativity. The second describes the nature of social media, highlighting those characteristics that overlap with methods of creative collaboration. The third offers a conceptual framework of television production by breaking it down into its three stages. The section also addresses the precarious nature of television production. The fourth section seeks to shed empirical light on the above frameworks by unfolding the creative process of the BBC / Open University 2010 documentary The Virtual Revolution. It specifically examines the unique way in which the four-part documentary was developed and how online collaboration played a role in the final version of the programme. Finally, based on the findings of this study, the fifth section offers future research themes of social television and television production research.
The purpose of this chapter is to explore, describe, and offer new directions on corporate social responsibility (CSR) communication in the digital age. CSR communication is in a state of flux as organizations adapt to technological transformations and new communication approaches conducive to the digital age. The chapter draws on current strategic communication trends and CSR communication literature to underline new theoretical and practical implications. The chapter explicates the relationship between CSR, strategic communication, and more recent forms of CSR communication via digital platforms. The Bank of Cyprus is considered as a case study to illustrate how one largely structured organization applies current approaches of CSR communication.
____________________________________________________________________________________________________________________________________________________
The purpose of this chapter is to explore, describe, and offer new directions on corporate social responsibility (CSR) communication in the digital age. CSR communication is in a state of flux as organizations adapt to technological transformations and new communication approaches conducive to the digital age. The chapter draws on current strategic communication trends and CSR communication literature to underline new theoretical and practical implications. The chapter explicates the relationship between CSR, strategic communication, and more recent forms of CSR communication via digital platforms. The Bank of Cyprus is considered as a case study to illustrate how one largely structured organization applies current approaches of CSR communication. Nicoli, Nicholas & Komodromos, Marcos. (2019). CSR Communication in the Digital Age. 10.4018/978-1-5225-7715-7.ch005. The purpose of this chapter is to explore, describe, and offer new directions on corporate social responsibility (CSR) communication in the digital age. CSR communication is in a state of flux as organizations adapt to technological transformations and new communication approaches conducive to the digital age. The chapter draws on current strategic communication trends and CSR communication literature to underline new theoretical and practical implications. The chapter explicates the relationship between CSR, strategic communication, and more recent forms of CSR communication via digital platforms. The Bank of Cyprus is considered as a case study to illustrate how one largely structured organization applies current approaches of CSR communication.
Purpose
This study explores how digital storytelling (DST) approaches can be used for social media campaigns to create more engaging digital content. The ability to better engage with networked publics offers benefits to entities of different scale and scope, since in doing so they establish stronger relationships with their consumers and publics.
Design/methodology/approach
A digital discourse analysis combined with a five-layer coded film analysis is applied to a DST video, viewed on Facebook.
Findings
Four overarching and overlapping approaches are identified. These are emotional appeal based on clear human ideals, equality and simplicity of characters, simplicity and universal representations.
Research limitations/implications
Similar studies are required across varying targeted digital stories of different length and subject matter to distinguish effectiveness.
Practical implications
Despite advanced technological capacity for audience segmentation, social media campaigns often include unengaging content. DST offers universal characteristics that can be used by entities to engage with their consumers and publics.
Social implications
DST has been used to create learning and pedagogical environments and more participative democracies. Yet its use to strategically engage with networked publics is empirically lacking. The findings of the study can facilitate more effective digital content strategies for entities of all purposes to pursue.
Originality/value
Few studies have sought to deconstruct effective short form DST for strategic purposes. This study applies a methodological approach best suited for analysing digital content. The findings provide insights into how strategists and social media managers can create more engaging digital content.