Books by Catalin Soreanu
The catalog “Aparte Gallery. Exhibitions” presents to the general public a selection of events an... more The catalog “Aparte Gallery. Exhibitions” presents to the general public a selection of events and exhibition projects of contemporary art realized within the Aparte Gallery of the “George Enescu” National University of the Arts (UNAGE) from Iasi, since 2005. The exhibitions are made both by UNAGE Iasi students, as part of the educational process of learning and applying knowledge and practicing skills specific to exhibition thinking and practice, as well as professors or guest artists, reflecting the plurality of problems and artistic experiments specific to new generations.
Galeria Aparte este un spaţiu de proiecte al Facultăţii de Arte Vizuale şi Design din cadrul Univ... more Galeria Aparte este un spaţiu de proiecte al Facultăţii de Arte Vizuale şi Design din cadrul Universității Naționale de Arte "George Enescu" din Iași, în care studenții, cadrele didactice și artiști invitați colaborează în organizarea de expoziţii, workshop-uri creative și critice, derularea unor proiecte interdisciplinare, prezentarea lucrărilor de licenţă, dizertaţie și doctorat și realizarea altor activităţi şi evenimente artistice.
Galeria Aparte, 2021
The catalog "Galeria Aparte. Index 2005 - 2020” is a publication that presents, in chronological ... more The catalog "Galeria Aparte. Index 2005 - 2020” is a publication that presents, in chronological order, most of the artistic events that took place in the space of the Aparte Gallery of the "George Enescu" National University of the Arts in Iasi, since 2005. It presents a multitude of formats of artistic events, which include exhibitions, workshops, conferences, book launches, artistic residencies, bachelor's, dissertation and doctoral exams, highlighting the versatility of the gallery that has evolved, over time, into a real space of contemporary art projects.
Camera Plus, 2016
Organizers team:
Matei Bejenaru – biennial director
Lavinia German – curatorship
Cătălin Gheorgh... more Organizers team:
Matei Bejenaru – biennial director
Lavinia German – curatorship
Cătălin Gheorghe – curatorship
Cristina Moraru – conference and critical theory workshop
Cristian Nae – curatorship
Cătălin Soreanu – communication
Curators:
Lavinia German
Cătălin Gheorghe
Cristian Nae
Reviewers, Critics, Moderators:
Răzvan Anton
Matei Bejenaru
Louise Clements
Cătălin Gheorghe
Markus Hartmann
Iosif Kiraly
Denes Miklosi
Cristina Moraru
Cristian Nae
Artists:
Dan Acostioaei
Silvia Amancei & Bogdan Armanu
Bianca Basan
Matei Bejenaru
Lucian Bran
Tudor Bratu (RO/NL)
Michele Bressan
Alexandra Croitoru
Minim (Diana Dulgheru)
Tatiana Fiodorova (MD)
Ion Grigorescu
Nona Inescu
Andrei Mateescu
Alex Maxim
Andrei Nacu
Mihai Nistor
Mihai & Horațiu Șovăială
Mona Vătămanu & Florin Tudor
Andrei Venghiac
Papers by Catalin Soreanu
European Scientific e-Journal, 2022
This article offers the premises for an analytical reflection on how we look at images today, whi... more This article offers the premises for an analytical reflection on how we look at images today, while questioning the role they have in our understanding of contemporary culture. We will discuss different visual culture aspects based on relevant case studies from advertising, branding, journalism, and art, arguing that the image is prevalent in today's media culture, with our perception shaped by its structural lecturing rules (in the detriment of other content formats). Since contemporary culture is constantly and arbitrarily build on a subjective and consciousness perspective, we are witnessing on the cultural identity definition of our existence through image-reading patterns, text-looking solutions, and video-lecturing directions, as a multimodal subjective information-processing reaction to the spectacle of this intense digitalization of the society.
European Scientific e-Journal, 2018
In this article, we will discuss how contemporary advertising becomes the territory where various... more In this article, we will discuss how contemporary advertising becomes the territory where various artistic expressions contribute in a complementary way to the constitution of the meaning of a work. The case study will approach the activity of Oliviero Toscani, and his two decades of collaboration with Benetton materialized in memorable advertising campaigns that rewrote the visual history of contemporary advertising. We will analyze how photographic media provides advertising with one of the most consistent expressive resources, based on the realism of the image, the endless possibilities in managing the visual composition, the premises of reproducibility and, last but not least, the appetite of an audience eager for the technological image. Also, we will try to discuss the creative premises and mechanisms that characterize Toscani's creation, the reading conditions of his advertising works, as well as how his creative strategies combine the expressiveness of the technological precision of press photography, and the appropriation strategies specific to artistic postmodernity.
As part of the contemporary media culture, advertising constantly mediates the relationship betwe... more As part of the contemporary media culture, advertising constantly mediates the relationship between the institutional dimension of religion (namely the church) and the community, given the specific position of the Catholic religion: transparent, based on dialogue and the continuous questioning of the relationship between man and divinity. To manage their presence in public life, the church constantly approaches new media and specific forms of communication (posters, street banners and meshes, websites or interactive mobile structures).
The complexity of the relationship between art and the technological environment is richer than e... more The complexity of the relationship between art and the technological environment is richer than ever, in the context of a contemporary ultra-technological culture, structurally dependent on the media and responsible for relativizing the critical positioning of the art consumer. Defining its informational behavior and the premises of the interaction with the technologically interfaced world of art, the user (reader) of the Internet as a medium of expression is, equally, a consumer and a producer of information-content. In this paradigm, the present study specifies the constants of the relationship between art and theology, identifying the conditions of the cultural digestion process mediated by the informational structure of the Internet, accepted as a sovereign technological environment. Relying on the plurality and hybridization of the formats of content, and also on the interactivity and the collaboration as constructive vector-relationships, the internet-art is a natural conseque...
Review of Artistic Education
This article investigates the relationship between art and technology, pointing the constants of ... more This article investigates the relationship between art and technology, pointing the constants of a process of cultural digestion which is mediated by the very sovereign technological environment – the Internet. Relying on the multiplicity and hybridization of the content formats, and also on the user involved interactivity as constructive vector-relationships, new media art and the internet art are natural consequences of the artistic practices of creative appropriation of contemporary technological media. As the complexity of the relationship between art and the technological environment becomes richer than ever, we assist to the creation of a contemporary ultra-technological culture, structurally dependent on the media and responsible for relativizing the critical positioning of the art consumer. Defining the premises of the interaction with a technologically interfaced world of art, the user (reader) of the Internet as a medium of expression is – equally – a consumer, and a produ...
In the context of contemporary culture, the relationship between art and advertising is richer an... more In the context of contemporary culture, the relationship between art and advertising is richer and more complex than ever. Although the two disciplines function in distinct ways, they often share the same production or reception practices or the same cultural expression areas. The relationship is fluid, emphasizing both the ethos of each discipline and the contextual interdependence of their manifestation. The effort to identify and position the analytical features of this relationship involves analyzing the conditions of the phenomenon's production and reception, as well as the specific types of practices: defining the involved factors, the nature, the forms of dissemination and the product value, the types of reception and the capitalization of the aesthetic experience. The problems of auctorial status and authenticity are closely interconnected, highlighting the aura of uniqueness and value associated with the artwork and the circumstances of its production (in the case of ar...
Anastasis. Research in Medieval Culture and Art, May 15, 2021
In this article we analyze from the perspective of vocabulary and visual language elements the wa... more In this article we analyze from the perspective of vocabulary and visual language elements the way in which the photographic media provides advertising with one of the most consistent expressive resources. The realism of the image, the endless possibilities in managing the visual composition, the premises of reproductibility and, last but not least, the appetite of an audience eager for technological image, ensured the success of this medium acquisition in the field of advertising expression. The way in which photography is used in advertising mechanisms is, instead, the prerogative of the artistic sphere and it is fully subject to professional standards of design, concept, and realization of the image. In particular, we examine how contemporary advertising becomes the territory where various means of expression contribute in a complementary way to the constitution of the meaning of a work, emphasizing the specific sensitivity of those expressive mediumsnamely photography and painti...
Galeria Aparte. Index 2005 - 2020, 2021
Catalogul „Galeria Aparte. Index 2005 - 2020” este o publicație ce prezintă, în ordine cronologic... more Catalogul „Galeria Aparte. Index 2005 - 2020” este o publicație ce prezintă, în ordine cronologică, majoritatea evenimentelor artistice ce s-au desfășurat în spațiul Galeriei Aparte a Universității Naționale de Arte „George Enescu” din Iași, începând din 2005. Este vorba despre o multitudine de formate de evenimente artistice, ce includ expoziții, workshop-uri, conferințe, simpozioane, lansări de carte, rezidențe artistice, examene de licență, disertație și doctorat, evidențiind versatilitatea galeriei ce a evoluat, în timp, într-un veritabil spațiu de proiecte artistice comtemporane.
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Books by Catalin Soreanu
Matei Bejenaru – biennial director
Lavinia German – curatorship
Cătălin Gheorghe – curatorship
Cristina Moraru – conference and critical theory workshop
Cristian Nae – curatorship
Cătălin Soreanu – communication
Curators:
Lavinia German
Cătălin Gheorghe
Cristian Nae
Reviewers, Critics, Moderators:
Răzvan Anton
Matei Bejenaru
Louise Clements
Cătălin Gheorghe
Markus Hartmann
Iosif Kiraly
Denes Miklosi
Cristina Moraru
Cristian Nae
Artists:
Dan Acostioaei
Silvia Amancei & Bogdan Armanu
Bianca Basan
Matei Bejenaru
Lucian Bran
Tudor Bratu (RO/NL)
Michele Bressan
Alexandra Croitoru
Minim (Diana Dulgheru)
Tatiana Fiodorova (MD)
Ion Grigorescu
Nona Inescu
Andrei Mateescu
Alex Maxim
Andrei Nacu
Mihai Nistor
Mihai & Horațiu Șovăială
Mona Vătămanu & Florin Tudor
Andrei Venghiac
Papers by Catalin Soreanu
Matei Bejenaru – biennial director
Lavinia German – curatorship
Cătălin Gheorghe – curatorship
Cristina Moraru – conference and critical theory workshop
Cristian Nae – curatorship
Cătălin Soreanu – communication
Curators:
Lavinia German
Cătălin Gheorghe
Cristian Nae
Reviewers, Critics, Moderators:
Răzvan Anton
Matei Bejenaru
Louise Clements
Cătălin Gheorghe
Markus Hartmann
Iosif Kiraly
Denes Miklosi
Cristina Moraru
Cristian Nae
Artists:
Dan Acostioaei
Silvia Amancei & Bogdan Armanu
Bianca Basan
Matei Bejenaru
Lucian Bran
Tudor Bratu (RO/NL)
Michele Bressan
Alexandra Croitoru
Minim (Diana Dulgheru)
Tatiana Fiodorova (MD)
Ion Grigorescu
Nona Inescu
Andrei Mateescu
Alex Maxim
Andrei Nacu
Mihai Nistor
Mihai & Horațiu Șovăială
Mona Vătămanu & Florin Tudor
Andrei Venghiac