Papers by BENJARONG TIRAPALIKA, Ph.D.
วารสารวิจัยสังคมและปริทัศน์, 2023
มีวิธีวิทยาจำนวนมากที่จะนำผู้วิจัยให้สามารถแสวงหาความรู้ ความจริง ความดี ความงามได้ วิธีวิทยาแบบ... more มีวิธีวิทยาจำนวนมากที่จะนำผู้วิจัยให้สามารถแสวงหาความรู้ ความจริง ความดี ความงามได้ วิธีวิทยาแบบชาติพันธุ์วรรณาก็เช่นกัน ที่สามารถเข้าถึงความรู้สึกนึกคิดของมนุษย์ได้อย่างตรงไปตรงมา ทั้งในพื้นที่ออนไลน์และออฟไลน์ตามวิธีการของ Professor Robert V. Kozinets โดยเฉพาะอย่างยิ่งเมื่อประเด็นที่ต้องการศึกษามีความละเอียดอ่อนต่อการให้ข้อมูลและการเปิดเผยความจริง ผู้วิจัยจึงเลือกวิธีวิทยานี้ในการแสวงหาข้อมูล ผ่านชายรักชาย 5 คู่ ที่มีสถานะเพื่อนสัมพันธ์ โดยใช้ระยะเวลาศึกษาทั้งสิ้น 8 เดือน เริ่มตั้งแต่กุมภาพันธ์ ถึง ตุลาคม 2566
ผลการศึกษา พบว่า สถานะเพื่อนสัมพันธ์ (Friends with benefits relationships : FWBRs) เป็นสถานะหรือความสัมพันธ์ที่มีความแตกต่าง จากคู่รักทั่วไปอาจเพียงแค่ประการเดียว คือ การตัดสินใจคบหาดูใจ เพราะในรายละเอียดของสถานะนี้นั้น ต้องมีความไว้วางใจ รู้ใจ และสามารถเป็นที่ปรึกษาของกันและกันได้ และก็ไม่สามารถปฏิเสธได้อีกเช่นกันว่า ปัจจัยที่ส่งเสริมให้ปรากฏการณ์ FWB เกิดขึ้นในวงกว้างตลอดระยะเวลาที่ผ่านมา ก็คือ สังคมที่ บ่มเพาะการไม่ยอมรับ สังคมแห่งการตีตรา สังคมแห่งการดูถูก จึงส่งผลให้บุคคลจำเป็นที่จะต้องแสวงหาทางออก เพื่อตอบสนองความต้องการของตนเอง
Rusamilae Journal, 2022
Instead than describing mediums from the standpoint of rituals, beliefs, and uncontrollable minds... more Instead than describing mediums from the standpoint of rituals, beliefs, and uncontrollable minds, the main goal of this essay is to try an auto ethnographic study of a group of mediums living there. visited the southern regions to learn about the way of life, the attitudes of people, and what a medium genuinely looks like. The study's findings demonstrated that although cultures surrounding mediums attempt to frame the spirits that take on the roles of Chinese gods during festivals, they are nevertheless required to behave according to their own customs. The medium is similar to how many societal groupings live their lives. The inability of the medium to act appropriately under the circumstances of the medium might be caused by happy, happy, sad, or even many other things. Moreover, Additionally, this ethnography discovers that the members of the medium are attempting to convince outsiders that they are neither supernatural nor charming as previously thought.
Kasetsart journal of social sciences, 2022
In Thai society, MSM issues are presented in almost every area of mass communication. The challen... more In Thai society, MSM issues are presented in almost every area of mass communication. The challenge for the MSM group is to reveal their identities and build an intimate relationship in an offline space. However, the problem was not framed appropriately according to Thai traditions. As a result, the MSM group has sought to find spaces and communication channels to present their identities and intimate relationships. Most of the research topics are regarding the expression of identities, behaviours, and relationships in a specific space on the internet, but no researches focus on the process and content of the communication for building this intimate relationship in the online area. This is an essential aspect of the exposure and pursuit of friendship from the online to the offline space. Hence, this research aimed to study the process of revealing an intimate relationship through Twitter. The data collection method was Netnography with in-depth interviews with well-known accounts and diverse sexual preference. Then, data were analysed and discussed based on the concept of an intimate relationship. Four levels of building intimate relationships were revealed as the S-CP2D model, which is as follows: (1) Self-Creation; (2) Self-Presentations; (3) Self-Disclosure; and (4) Self-Decision to building or breaking a relationship. Moreover, this research found the development of an intimacy relationship concept in the middle of the online and offline context, which is a result from the change of the current communication channel.
Kasetsart Journal of Social Sciences, 2022
In Thai society, MSM issues are presented in almost every area of mass communication. The challen... more In Thai society, MSM issues are presented in almost every area of mass communication. The challenge for the MSM group is to reveal their identities and build an intimate relationship in an offline space. However, the problem was not framed appropriately according to Thai traditions. As a result, the MSM group has sought to find spaces and communication channels to present their identities and intimate relationships. Most of the research topics are regarding the expression of identities, behaviours, and relationships in a specific space on the internet, but no researches focus on the process and content of the communication for building this intimate relationship in the online area. This is an essential aspect of the exposure and pursuit of friendship from the online to the offline space. Hence, this research aimed to study the process of revealing an intimate relationship through Twitter. The data collection method was Netnography with in-depth interviews with well-known accounts and diverse sexual preference. Then, data were analysed and discussed based on the concept of an intimate relationship. Four levels of building intimate relationships were revealed as the S-CP2D model, which is as follows: (1) Self-Creation; (2) Self-Presentations; (3) Self-Disclosure; and (4) Self-Decision to building or breaking a relationship. Moreover, this research found the development of an intimacy relationship concept in the middle of the online and offline context, which is a result from the change of the current communication channel.
This purpose of a paper is about the character and the relationship of MSM (Men who have sex with... more This purpose of a paper is about the character and the relationship of MSM (Men who have sex with men) in the area of the Twitter community. As the appearance of some relationships in this area, it reflects the identity of MSM in the Thai society or MSM just to want to expressions the concrescence in Thai society. Consequently, the author attempted to use the ethnographic approach in the study and attempt to understand the MSM's character If not studied by the emic view because The Author believes that the results from the sample will not be a result to understand the MSM's character of the situation.
Research Journal Phranakhon Rajabhat, 2021
The researcher was impressed with the application of ethnographic research when he started readin... more The researcher was impressed with the application of ethnographic research when he started reading academic papers related to ethnographic methodology. After studying it for some time, this method has been used to study the issue of MSM in Twitter users for various purposes since 2016, including to develop this methodology for my Ph.D. thesis. After the field study, the researchers discovered numerous intriguing concerns, one of which was MSM utilizing sexual activity and substance misuse to build camaraderie and networks. To further comprehend the phenomena, the objective of this study was to examine the attitudes and feelings of MSM towards substance abuse and how to build an MSDA community. the researcher wanted to go deeper into the notion of autoethnography. This paper is divided into two sections: 1) Auto ethnography’s epistemology. Which are more powerful than other techniques of obtaining in-depth information and need the skill of researchers to analyze the language and content found in the study area to acquire correct and full data. 2) Case studies of MSDA men who have sex and use drugs to build camaraderie and networks between them. From three participants in the study, the results are presented to the reader to make them feel as if they are there. According to the findings, drugs in the research participant community were more than just dangerous substances things can be seen on the pages of many media. It is, nevertheless, a symbolic capital in the development of interpersonal interactions and connections.
Journal of Social Science and Buddhistic Anthropology, 2021
The research paper aims to understand the communication of groups with diverse sexual testes via ... more The research paper aims to understand the communication of groups with diverse sexual testes via Twitter. And study the composition of the Twitter community that components support community of groups with diverse sexual testes demographic. Nowadays, we can meet groups with diverse sexual testes everywhere in the TV media, movies, social media, and on the expression of their own identity, the need to be perceived or negotiation of society. In this study, the researcher chose the concept of social networking, community, and new media online as a framework for analyzing the results. And use the access method through a Netnography approach via Twitter with 20 people with diverse sexual tastes. The criteria for the selection and elimination by the satisfaction of participants The study found that the elements that make Twitter are a channel for gathering groups of people with diverse tastes., comprising two reasons. 1) Twitter offers great freedom in expressing yourself through images or videos or the use of specific terms and symbols. And 2) Twitter algorithm. It is one of the great tools. Also, Twitter is a significant channel for groups with diverse sexual tastes due to the basic features of Twitter that open up the freedom of communication between people, be it images or video clips. Therefore, the researcher can conclude that Twitter is another channel for the group with diverse sexual tastes to create anonymous relationships and self-presentation with a feeling of security.
The Thai Femimist review, 2021
This article studies the representation of elderly and gay men in literature sourced from the Tha... more This article studies the representation of elderly and gay men in literature sourced from the Thailand Library Integrated System about gay men and issues concerning elderly people. There is only a link between older people and gay men as a “marginalized group” in this literature. Based on these data, issues concerning the elderly and gay men are taboo in Thai society. As a result, those affected by this phenomenon have become invisible both in academia and in the media. Data were analyzed using thematic analysis. The findings indicate that the dominant representations are “transwomen older adults” and “androgynous people are equal to clowns” and these representations make elder gay men silent. However, there are exceptions for older gay men under certain conditions, such as having a good command of something or having a particular profession about something. Thus, the findings of this study convince scholars, authors, film directors, and
government agencies to work together to help and bring about change for the better.
The journal of social communication innovation, 2020
Netnography has been developed and improved from traditional Ethnology methods by many scholars a... more Netnography has been developed and improved from traditional Ethnology methods by many scholars and scholars. One of them is Professor Robert V. Kozinets, who is recognized as the creator of the Netnography concept, as well as an academic on social networking and marketing, which studies the beliefs, culture, social interaction, and behavior of small societies that Involve different participation and observation, with access to more and more diverse areas of the field. Including a variety of communication Able to connect to communication across many forms and store data permanently and most importantly, the researcher must not disturb the research field because he wants to study "as it is", including the confidentiality of research participants through human research ethics. That is the most important issue of research through Netnography.
The Thai Feminist Review Women's Studies Center, 2020
Masculinity is often determined by societies and cultures including economic structure, resulting... more Masculinity is often determined by societies and cultures including economic structure, resulting in dividing people into two groups based on masculine traits such as strength, courage, especially in sexual activities through the penis. The other traits are not included in masculinity as mentioned above, for instance, “the bottom” that is referred in this study, is often identified as only an organ that takes waste out of the body. The purpose of this study is to study the transformation of bottom in relation to masculinity through the perspective of Mr. Ladprao 30 on Twitter area by using netnography methods. The study concluded that the meaning of the bottom has now been
transformed from waste organs to masculinity that leads to symbolic capital, social capital, and economic capital.
ARU Research Journal, 2019
This article presents the "garnish" of the sex story into a product by the intermediary. Reviews ... more This article presents the "garnish" of the sex story into a product by the intermediary. Reviews of previous literature on the history of sexuality for the case in point MSM (Men who have sex with men) The author compare literature with the films and series, through the concept of gender, the concept of the capitalist, the concept of representation, the concept of power, and finally, the concept of stereotype. The stereotype of the image in their audience and interpretation By trying to prove that when the media concept of gender as a product, affecting MSM or society When the audience or the consumer recognizes and then starts to interpret when, whenever meeting with a group of people outside the group, they will merge that they are all like this. The more is the presentation of the story that is reproduced, emphasizing sexuality as a way of love without being open to the truth or the other side
หนังสือวันรพีพัฒนศักดิ์ สำนักนิติศาสตร์ มหาวิทยาลัยแม่ฟ้าหลวง, 2019
Princess Maha Chakri Sirindhorn Anthropology Centre (article online), 2019
ในอดีต “ก้น” ถูกความเป็นชายจัดการและเบียดขับให้ไปอยู่เป็นคู่ตรงข้ามกับความเป็นชายโดยสิ้นเชิง ซึ่ง... more ในอดีต “ก้น” ถูกความเป็นชายจัดการและเบียดขับให้ไปอยู่เป็นคู่ตรงข้ามกับความเป็นชายโดยสิ้นเชิง ซึ่ง “ก้น” มักถูกนําไปเชื่อมโยงกับความเป็น “ฝ่ายรับ” และเป็นหน้าที่ของ “ฝ่ายรับ” ในการจัดการให้ “ก้น” มีคุณสมบัติแบบ “ก้นนิยม” หรือ “buttocksism” แต่โลกาภิวัฒน์พัดพาส่งผลให้มีการใช้สื่อสังคมออนไลน์ เพื่อสร้างปฏิสัมพันธ์ โดยกรณีศึกษานี้ใช้ทวิตเตอร์ ส่งผลให้ปัจจุบันมีความเปลี่ยนแปลงที่เกิดข้ึนเมื่อเรื่อง “ก้น” ถูกจับมาผูกกับความเป็นชาย โดยที่ “ฝ่ายรุก” กลับมาให้ความสําคัญและนําเรื่องคุณลักษณะของ “ก้น” มาเพื่อสร้างปฏิสัมพันธ์กับชายรับชายอื่นในพื้นที่ทวิตเตอร์
Phranakhon Rajabhat Research Journal (Humanities and Social Sciences), 2018
The concept of narrative has been continuously studied, whereas the study of all narrative studie... more The concept of narrative has been continuously studied, whereas the study of all narrative studies for understanding narrative process, the storyline, the controversy, theme, characteristic and personality of characters, scene, viewpoint of storytelling and the study of special symbols in the movies or series that run the story. The Gay OK BKK series (2017), which is narrated by various elements, due to the study of the plot which was a key element of the narrative. Moreover, the series is produced in period that Thai society was more open to Queer. The series is trying to present real life that has never had in any series, or any movies have ever done before, including reality context in society.
วารสารศาสตร์ คณะวารสารศาสตร์และสื่อสารมวลชน มหาวิทยาลัยธรรมศาสตร์, 2018
First of all, the author starts discussing any other issues in this article. The author discusses... more First of all, the author starts discussing any other issues in this article. The author discusses the components of the content that will include the definition of the meaning of the “MSM” (men who have sex with men) Then, for the knowledge status of “MSM”, a study of “MSM” in the new media seeks virtual space to create ethnicity in real space. Finally, the article concludes a review of the series on knowledge of communication and the “MSM” in Thai society. By reviewing this knowledge, it is useful for further study about new media and the “MSM” in order to make society a better understanding of the sexual differences today.
นิเทศสยามปริทัศน์, 2017
Currently, there are a great deal of movies, series and music videos that expressively show homos... more Currently, there are a great deal of movies, series and music videos that expressively show homosexual contents. However, there are not so many studies in semiotic terms with the meaning of the movies with homosexual content or not so many performers who play a role in such media. Objectives of this research are to study the content and message of movies with homosexual matters through the Movie " Love of Siam " which consists of creative theoretical concepts, semiology and mythology. Furthermore, the concepts about Queer matter are the framework of study by analyzing the content, semiotic terms in movie and in-depth interview to study and accumulate the information. The result was found that the semiotic contents inserted by the director in such movie reflected love in various dimensions available in Thai society including self-love, family love, friendship or even love of homosexual people. The perspectives and contents through semiotic terms and mythological interpretation made " Love of Siam " the movie with homosexual contents that was substantially accepted in Thai Society. Even at present, this movie has been mentioned and widely known of remarkable * นั กศึ กษ�ปริ ญญ�โท ส�ข�วิ ช�นิ เทศศ�สตร์ และนวั ตกรรม สถ�บั นบั ณฑิ ตพั ฒนบริ ห�รศ�สตร์ (นิ ด้ �)
Academic Services Journal, Prince of Songkla University, 2017
The Queer issue is presented in the movie and more getting attention in society. That issue was n... more The Queer issue is presented in the movie and more getting attention in society. That issue was not framed in appropriate and accordance with Thai traditional. It is the most challenging for producer and investor to create the Queer film, especially, the strategies of content communication in the movie for audiences without bias. Most of research topics about films were discussed on the communication issues and explained about films' story; but there is no film research that focused on supporting factors to make it. The supporting factors are important for filmmaking. Hence, this film research aims to study about supporting factors through the movie " The Love of Siam " which is produced by Madeaw Chookiat Sakveerakul. Using in-depth interview the technical specialists who are professional in film making, then analyzed and discussed based on concept of creativity, it was found that supporting factors for the filmmaking included life skills, educational background, family background, friends relationship, instructors, musical and film preferences. Especially, intrinsic motivation is the most significant factor to make the film.
This purpose of a paper is about the character and the relationship of MSM (Men who
have sex with... more This purpose of a paper is about the character and the relationship of MSM (Men who
have sex with men) in the area of the Twitter community. As the appearance of some
relationships in this area, it reflects the identity of MSM in the Thai society or MSM just to want to expressions the concrescence in Thai society. Consequently, the author attempted to use the ethnographic approach in the study and attempt to understand the MSM’s character If not studied by the emic view because The Author believes that
the results from the sample will not be a result to understand the MSM’s character of the situation
Journal of Mass Communication, Faculty of Mass Communication, Chiang Mai University, 2017
Marketing refers to the process of satisfying the consumers, and when consumers are satisfied wit... more Marketing refers to the process of satisfying the consumers, and when consumers are satisfied with the goods and services, transaction is conducted. In marketing exchange process, the producers receive money from the consumers, and the consumers will gain satisfaction in return. The ideas are still valid when marketing is constantly developed and innovated. With due consideration, bringing satisfaction to the consumers is not easy today since the number of consumers has been increasing largely and they have specific needs. It cannot be denied that there is one group of consumers that have high purchasing power, and the number of this group members is increasing. This group is homosexuals: gay, lesbian, bisexual, and the others in the movie called “Queer.” Consequently, the more diverse the consumers are, the more varied the demands are. Today, not only the marketers need to focus on selling products but also to have
wellspring of creative energy. They are known as the creative marketers who are responsible for more than selling the goods as their duty is to be creative.
Currently, products, services, or even marketing communications are created
for interest and soci... more Currently, products, services, or even marketing communications are created
for interest and social attention. Often starts with the word “think out of the box”,
or often uses creativity to think and create results. “Creativity” often appears in the
group of educators and art luminaries. From past to present, there are always sayings.
“Creativity is the gift of the individual.” Therefore, this article analyzes and presents
the fact of creativity has its origin. Is creativity a real individual talent? And theories of
success with creative development
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Papers by BENJARONG TIRAPALIKA, Ph.D.
ผลการศึกษา พบว่า สถานะเพื่อนสัมพันธ์ (Friends with benefits relationships : FWBRs) เป็นสถานะหรือความสัมพันธ์ที่มีความแตกต่าง จากคู่รักทั่วไปอาจเพียงแค่ประการเดียว คือ การตัดสินใจคบหาดูใจ เพราะในรายละเอียดของสถานะนี้นั้น ต้องมีความไว้วางใจ รู้ใจ และสามารถเป็นที่ปรึกษาของกันและกันได้ และก็ไม่สามารถปฏิเสธได้อีกเช่นกันว่า ปัจจัยที่ส่งเสริมให้ปรากฏการณ์ FWB เกิดขึ้นในวงกว้างตลอดระยะเวลาที่ผ่านมา ก็คือ สังคมที่ บ่มเพาะการไม่ยอมรับ สังคมแห่งการตีตรา สังคมแห่งการดูถูก จึงส่งผลให้บุคคลจำเป็นที่จะต้องแสวงหาทางออก เพื่อตอบสนองความต้องการของตนเอง
government agencies to work together to help and bring about change for the better.
transformed from waste organs to masculinity that leads to symbolic capital, social capital, and economic capital.
have sex with men) in the area of the Twitter community. As the appearance of some
relationships in this area, it reflects the identity of MSM in the Thai society or MSM just to want to expressions the concrescence in Thai society. Consequently, the author attempted to use the ethnographic approach in the study and attempt to understand the MSM’s character If not studied by the emic view because The Author believes that
the results from the sample will not be a result to understand the MSM’s character of the situation
wellspring of creative energy. They are known as the creative marketers who are responsible for more than selling the goods as their duty is to be creative.
for interest and social attention. Often starts with the word “think out of the box”,
or often uses creativity to think and create results. “Creativity” often appears in the
group of educators and art luminaries. From past to present, there are always sayings.
“Creativity is the gift of the individual.” Therefore, this article analyzes and presents
the fact of creativity has its origin. Is creativity a real individual talent? And theories of
success with creative development
ผลการศึกษา พบว่า สถานะเพื่อนสัมพันธ์ (Friends with benefits relationships : FWBRs) เป็นสถานะหรือความสัมพันธ์ที่มีความแตกต่าง จากคู่รักทั่วไปอาจเพียงแค่ประการเดียว คือ การตัดสินใจคบหาดูใจ เพราะในรายละเอียดของสถานะนี้นั้น ต้องมีความไว้วางใจ รู้ใจ และสามารถเป็นที่ปรึกษาของกันและกันได้ และก็ไม่สามารถปฏิเสธได้อีกเช่นกันว่า ปัจจัยที่ส่งเสริมให้ปรากฏการณ์ FWB เกิดขึ้นในวงกว้างตลอดระยะเวลาที่ผ่านมา ก็คือ สังคมที่ บ่มเพาะการไม่ยอมรับ สังคมแห่งการตีตรา สังคมแห่งการดูถูก จึงส่งผลให้บุคคลจำเป็นที่จะต้องแสวงหาทางออก เพื่อตอบสนองความต้องการของตนเอง
government agencies to work together to help and bring about change for the better.
transformed from waste organs to masculinity that leads to symbolic capital, social capital, and economic capital.
have sex with men) in the area of the Twitter community. As the appearance of some
relationships in this area, it reflects the identity of MSM in the Thai society or MSM just to want to expressions the concrescence in Thai society. Consequently, the author attempted to use the ethnographic approach in the study and attempt to understand the MSM’s character If not studied by the emic view because The Author believes that
the results from the sample will not be a result to understand the MSM’s character of the situation
wellspring of creative energy. They are known as the creative marketers who are responsible for more than selling the goods as their duty is to be creative.
for interest and social attention. Often starts with the word “think out of the box”,
or often uses creativity to think and create results. “Creativity” often appears in the
group of educators and art luminaries. From past to present, there are always sayings.
“Creativity is the gift of the individual.” Therefore, this article analyzes and presents
the fact of creativity has its origin. Is creativity a real individual talent? And theories of
success with creative development
the concept presented in various sources, including David Bells’ book Cyberculture Theorists. The
methodology employed for the study is based on observations and in-depth interviews with the MSM
groups in cyberspace who have had a minimum of 2 years of cyberspace experience. The findings
reveal that the four layers are often mismatched and can be interpreted as showing rounded identities,
and that identity negotiation is an issue that identifies the identity of the MSM in cyberspace. The
identity negotiation is very important to negotiate and contest with other people in the Thai society
through the cyberspace.