Clothing label inspiration

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In two decades Dorothee Schumacher has become one of the most important German fashion designers. Her fashion is represented on a global scale, including flagship stores in Antwerp, Munich or London. Giving the brand its natural personality in full effect…

As a designer, do you promote the origin of manufacture of your product? If you’re a savvy consumer, can you be confident that you can say that the garment in your hands is made where it says it is. How can designers prove that their marketing claims are true and transparent? As the local maker movement gains traction, does fashion need to be certified by an independent auditing body under an independent certification scheme? Is not promoting where your product is made an injustice against…

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We jumped at the chance to develop the branding for ethical fashion brand Hygge Dress, a slow fashion label designing ethically made linen dresses in natural fabrics. We developed a brand that communicates their values of comfort and simplicity, with a timeless logo and a signature floral element, created from a vintage drawing of the flax plant.