Brand launch event ideas

Sunset/Studios chats with BizBash about all the interactive, pink-hued ways the agency helped the superstar celebrate Rare Beauty's new collection of lip oils.

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You have a new product or service to launch, but hitting “publish” on the web page and posting to Instagram just isn’t going to cut it. If you want to build long-term momentum and interest that will last beyond launch day, a launch event is a must. Read on to see how a launch event can drive sales, generate content and get more eyes on your business. — Darcy Lane Branding, Websites & Event Branding

Creating a hyped brand launch event on a budget is more possible than ever.

Welcome to our four-part series on how to successfully launch your very own pop-up shop. In this series, we will guide you through the essential steps when opening a pop-up that exceeds expectations in bringing your brand to life. In part one of our How To Launch A Pop-Up series, we discuss how creativity and community are key, and the importance of a cohesive brand experience that extends beyond the digital realm.

Discover the best brand activations at events with 13 stunning examples. See how companies got incredible results, and ways you can customize their ideas.