Marketing

The competitive advantage is not enough to be an important and distinctive product attribute, but must be experienced by the consumer when making a purchase decision. This study will investigate the competitive advantage of the telecommunication network "Wataniya Telecom Algeria" which carries the trade name "Nedjma" as the first operator in multimedia services and its possible impact on the purchasing behaviour of the Algerian user. First, it should be verified that the phenomenon under consideration (competitive advantage) does really exist. Then a quantitative research through the investigation of a sample of mobile phone users in the Wilaya (county) of Algiers is conducted. The ultimate aim of the latter, using some statistical tools, is to determine the impact of this feature on the purchasing behaviour.

The competitive advantage is not enough to be an important and distinctive product attribute, but must be experienced by the consumer when making a purchase decision. This study will investigate the competitive advantage of the telecommunication network "Wataniya Telecom Algeria" which carries the trade name "Nedjma" as the first operator in multimedia services and its possible impact on the purchasing behaviour of the Algerian user. First, it should be verified that the phenomenon under consideration (competitive advantage) does really exist. Then a quantitative research through the investigation of a sample of mobile phone users in the Wilaya (county) of Algiers is conducted. The ultimate aim of the latter, using some statistical tools, is to determine the impact of this feature on the purchasing behaviour.

Competition had shifted in the last couple of decades to a focus on inventing new ways of providing value to customers. One of the consequences of this trend has been the emergence of the Customer Relationship Management (CRM) which evolved into a topic of major importance among academics and practitioners in marketing. A common issue to most new technology implementations is that of the drive to minimize costs. Among the now established examples of such minimizing costs exercise are: Sales Force Automation (SFA) and more efficient call-center management which can be easily achieved through CRM while improving quality of service in order to gain customer loyalty. In this study we are investigating the impact of call center management and sales force automation on return of marketing in Telekom Malaysia Company. Findings suggest that CRM technologies in general and SFA in particular contributed in enhancing communication between customers and sales representatives and reducing market...

An empirical study has been conducted by authors in the Wilaya (County) of Ghardaia (Southern Algeria) with  the ultimate aim of surveying the local SMEs managers' perception and attitudes towards e-commerce. It seems that, these managers' perception and attitudes are on the whole positive. However, due mainly to poor endowment in material and technical factors as well as the environment inadequacy either economically, financially, institutionally and legally those SMEs cannot adopt currently E.C. solutions. Unfortunately, it follows a "Digital Marginalisation" and a failure when it comes to take up the challenge of "becoming global" for the studied SMEs. KEY: WORDS :  E-commerce, SMEs, ICT, Perception, Attitudes.

This study investigates the implementation of customer relationship management in AL Rajhi Islamic banks. The study postulates that customer relationship management has succeeded in AL Rajhi bank and that Rajhi bank is adopting a customer-centric view as culture, and finally that customer relationship management enhance customer loyalty in Al Rajhi bank. The author developed a qualitative approach using a single case study. The data was obtained through secondary data and semi-structured interviews from Rajhi bank. The findings displayed that AL Rajhi bank is using technological tools to obtain customers' inputs. These tools are concerned with CRM technologies such as Temenos, innovation center, and call centers. Also, when sufficient information is obtained, customer loyalty programs are designed to enhance it, especially profitable customers. The study enriches the Islamic banking literature on CRM implementation, as only a few studies discussed it, especially in Middle East c...

Abstract: The financial collapse of many prominent institutions over the past six years has highlighted the importance of morality and ethics in the workplace. Recent evidence has demonstrated that ethics is an important topic for all working adults and students who will soon join the workforce. As such, using the personal business ethics scores (PBES) survey, this study tests 164 students ’ demographic profiles and ‘ethical exposure ’ in Saudi Arabia. Using factor analysis, analysis of variance, and regression analysis with the sample data, this study highlights a statistically significant relationship be-tween legal knowledge and ethical maturity among Arabs in this research. Other predictors proposed in this study such as gender, age, seniority, management experience, and ethical exposure through courses, seminars or work experience did not show any significant effects towards ethical maturity. Limitations are presented along with implications for business school faculty and dean...

The competitive advantage is not enough to be an important and distinctive product attribute, but must be experienced by the consumer when making a purchase decision. This study will investigate the competitive advantage of the telecommunication network "Wataniya Telecom Algeria" which carries the trade name "Nedjma" as the first operator in multimedia services and its possible impact on the purchasing behaviour of the Algerian user. First, it should be verified that the phenomenon under consideration (competitive advantage) does really exist. Then a quantitative research through the investigation of a sample of mobile phone users in the Wilaya (county) of Algiers is conducted. The ultimate aim of the latter, using some statistical tools, is to determine the impact of this feature on the purchasing behaviour.

The financial collapse of many prominent institutions over the past six years has highlighted the importance of morality and ethics in the workplace. Recent evidence has demonstrated that ethics is an important topic for all working adults and students who will soon join the workforce. As such, using the personal business ethics scores (PBES) survey, this study tests 164 students' demographic profiles and 'ethical exposure' in Saudi Arabia. Using factor analysis, analysis of variance, and regression analysis with the sample data, this study highlights a statistically significant relationship between legal knowledge and ethical maturity among Arabs in this research. Other predictors proposed in this study such as gender, age, seniority, management experience, and ethical exposure through courses, seminars or work experience did not show any significant effects towards ethical maturity. Limitations are presented along with implications for business school faculty and deans as they prepare future managers to become morally mature leaders in the workplace.

هدفت الدراسة إلى التعرف على دور تبني والالتزام بأخلاقيات الاتصالات التسويقية في تحقيق القدرة التنافسية للمؤسسة الجزائرية وذلك من خلال استقصاء أراء المبحوثين من مستهلكي منتجات ENIEM بالجزائر. تم اختيار مجتمع الدراسة من المستهلك الجزائري، حيث تم في الاستقصاء أخد عينة مكونة من 80 مستهلكا لمنتجات ENIEM من ولاية الجزائر. وتوصلت الدراسة إلى أنه يوجد تأثير ذو إحصائي لأخلاقيات الاتصالات المتمثلة في أخلاقيات كل من (الاعلان، البيع الشخصي، العلاقات العامة، ترقية وتنشيط المبيعات، التسويق المباشر) في الرفع من القدرة التنافسية (تخفيض التكلفة، الابتكار). وأوصت الدراسة بوضع وتعزيز أخلاقيات الاتصالات التسويقية لا سيما المتكاملة منها، و ضرورة أن تقوم المؤسسات الصناعية الجزائرية بتبني أخلاقيات الاتصالات التسويقية و وضع مدونة أخلاقيات لها وتوزيعها عبر الشركة، وتدريب العاملين فيها على تعزيز قدرتهم لمواجهة المشاكل الأخلاقية الصعبة.

هدفت الدراسة إلى التعرف على دور تبني والالتزام بأخلاقيات الاتصالات التسويقية في تحقيق القدرة التنافسية للمؤسسة الجزائرية وذلك من خلال استقصاء أراء المبحوثين من مستهلكي منتجات ENIEM بالجزائر. تم اختيار مجتمع الدراسة من المستهلك الجزائري، حيث تم في الاستقصاء أخد عينة مكونة من 80 مستهلكا لمنتجات ENIEM من ولاية الجزائر. وتوصلت الدراسة إلى أنه يوجد تأثير ذو إحصائي لأخلاقيات الاتصالات المتمثلة في أخلاقيات كل من (الاعلان، البيع الشخصي، العلاقات العامة، ترقية وتنشيط المبيعات، التسويق المباشر) في الرفع من القدرة التنافسية (تخفيض التكلفة، الابتكار). وأوصت الدراسة بوضع وتعزيز أخلاقيات الاتصالات التسويقية لا سيما المتكاملة منها، و ضرورة أن تقوم المؤسسات الصناعية الجزائرية بتبني أخلاقيات الاتصالات التسويقية و وضع مدونة أخلاقيات لها وتوزيعها عبر الشركة، وتدريب العاملين فيها على تعزيز قدرتهم لمواجهة المشاكل الأخلاقية الصعبة.The study aimed to identify the extent of the contribution and commitment to adopt the ethics of marketing communications in achieving competitiveness Algerian Foundation, thro...

The competitive advantage is not enough to be an important and distinctive product attribute, but must be experienced by the consumer when making a purchase decision. This study will investigate the competitive advantage of the telecommunication network "Wataniya Telecom Algeria" which carries the trade name "Nedjma" as the first operator in multimedia services and its possible impact on the purchasing behaviour of the Algerian user. First, it should be verified that the phenomenon under consideration (competitive advantage) does really exist. Then a quantitative research through the investigation of a sample of mobile phone users in the Wilaya (county) of Algiers is conducted. The ultimate aim of the latter, using some statistical tools, is to determine the impact of this feature on the purchasing behaviour.