Papers by Syed Hasnain Alam Kazmi
Social media usage in the world and especially in Pakistan has a high growth due to which it (soc... more Social media usage in the world and especially in Pakistan has a high growth due to which it (social media) has a potential of becoming an effective marketing tool. Despite its comparatively low cost and significance, marketers are not effectively utilizing social media. Thus the aim of this study is to measure the influence (effect) of four social variables: social capital, trust, homophily and interpersonal influence on electronic word of mouth (eWOM) communication. After preliminary analysis, including normality and validity the overall model was tested through Structural Equation Model (SEM). This was carried out in two stages - initially CFA for all the constructs was ascertained which was followed by CFA of the overall model. Developed conceptual framework was empirically tested on the present set of data in Pakistan which adequately explained consumer attitudinal behavior towards electronic word of mouth (eWOM) communication. Three hypotheses failed to be rejected and one was rejected. Trust was found to be the strongest predictor of electronic word of mouth (eWOM) communication, followed by homophily and social capital. Interpersonal influence has no relationship with electronic word of mouth (eWOM) communication. The results were consistent to earlier literature. Implication for markers was drawn from the results.
Theoretical decision-making models and theories in context to promotions at both brand and produc... more Theoretical decision-making models and theories in context to promotions at both brand and product level have
focused and studied on several thought-provoking research explorations with three steams of research in
promotion strategies. Researchers have studied the impact of price promotion strategies on consumers in several
distant behaviors. Developmental theoretical models provide managers and researchers insights with deep
understandings for many vital concerns like, why need in-depth study to the practice of promotion strategies,
dilemmas like stock pressure, sales promoting decline after promotion events and its consequences. Branding
and pricing have vital influence on decisions by consumers. Psychophysiological models are useful in the
context, for instance, in decision and media research. Many theoretical researches in promotions have focused its
aspects on pricing and its impact on consumer decision making. This is might because much of the literature has
focused on building and evaluating price promotion strategies. This paper provides an indepth review on
theoretical models, which are valuable for both researchers and for marketing executives.
Advancements in online shopping for consumers requires consistent government support policies and... more Advancements in online shopping for consumers requires consistent government support policies and the introduction of substantial government laws and regulations. In order to establish innovative developments in online shopping market environment that makes online shopping faster and stable, the government perspective is vital with the Technology Acceptance Model (TAM) for research and development in online shopping behavior for consumer’s confidence and their purchase intention. The proposed conceptual framework in the study establish that governments’ supports positively impact on perceived ease of online shopping, and positively influence consumer’s online shopping intentions. In addition, the study results are consistent to the empirical researches that focus on perceived ease of use and perceived usefulness that will affect consumer online shopping behavior.
Brand pricing decision models and established theories in the marketing and econometrics focus ty... more Brand pricing decision models and established theories in the marketing and econometrics focus typically on
assuming the symmetric competing businesses. The empirical generalities are key for strategic marketplace
planning. The significance of pricing to customer store and brand choices are always regarded as a widely known
truth among marketing scholars and explains consumer’s role responding to their psychological representations
of price rather than price itself. Scholars have highlighted simple but earlier unrecognized marketing practices
that managers can employ to cultivate the positioning of their prices. Many theoretical researches in promotions
have focused its aspects on developing powerful pricing strategies and its impact on consumer decisions, which
is might because much of the literature has focused on building and evaluating price promotion strategies. This
review experiential will enlighten us on advancements that will also lead us for optimistic cross-brand category
level, cross-cultural level and cross-national level influences in pricing strategies.
Business's accelerated globalization has weakened regulatory capacity of the law and scholars hav... more Business's accelerated globalization has weakened regulatory capacity of the law and scholars have been paid attention to fraud detection in recent years. In this study, we introduced Random Forest (RF) for financial fraud technique detection and detailed features selection, variables’ importance measurement, partial correlation analysis and Multidimensional analysis. The results show that a combination of eight variables has the highest accuracy. The ratio of debt to equity (DEQUTY) is the most important variable in the model. Moreover, we applied four statistic methodologies, including parametric and non-parametric models to construct detection models and concluded that Random Forest has the highest accuracy and the non-parametric models have higher accuracy than non-parametric models. However, Random Forest can improve the detection efficiency significantly and have an important practical implication.
This paper explores the effect of materialism, interpersonal influence, self-esteem on compulsive... more This paper explores the effect of materialism, interpersonal influence, self-esteem on compulsive buying behavior through a conceptual framework based on the Theory of Reasoned Action (TRA). The data was collected from the shopping malls (Mall intercept method). Valid sample
size was 300. The conceptual framework tested through structural educational modeling (SEM)
was found to be relevant in understanding the impact of predictor variables on compulsive
buying behavior. Of the four hypotheses three failed to be rejected and one was rejected. The SEM results also show that the relationship between materialism and compulsive buying behavior was the strongest followed by self-esteem, and interpersonal influence. Interpersonal
influence also has an effect on compulsive buying behavior. Implication for marketers was drawn from the results.
Conference Presentations by Syed Hasnain Alam Kazmi
Internet of Things (IoT) and cloud computing has become an intermediate cradle between intelligen... more Internet of Things (IoT) and cloud computing has become an intermediate cradle between intelligent objects and applications that make use of the resourcefulness and data provided by these objects. On one side, IoT can get benefit from almost unlimited resource to implement cloud computing management and penning of services related to smart objects and data provision. On the other side, the cloud can benefit IoT by expanding the scope of application operation to address real-time objects. Despite this synergy, the literature lacks a comprehensive and complete overview on what have been investigated and opportunities for the economic development of the common wealth in context to IoT and cloud, especially in the emerging markets (Pakistan). This issue requires further development and in-depth research. The goal of the study is to identify and propose opportunities to fill the gap by systematically investigating the studies available in the literature. To provide an overview of the current state of research on the topic and to obtain a comprehensive overview on the economic developments through IoT and Cloud Computing paradigms and ascertaining opportunities in the existing approaches and recommend research directions.
Karachi Institute of Economics & Technology
National Research Conference of Business Management
National Research Conference of Business Management
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Papers by Syed Hasnain Alam Kazmi
focused and studied on several thought-provoking research explorations with three steams of research in
promotion strategies. Researchers have studied the impact of price promotion strategies on consumers in several
distant behaviors. Developmental theoretical models provide managers and researchers insights with deep
understandings for many vital concerns like, why need in-depth study to the practice of promotion strategies,
dilemmas like stock pressure, sales promoting decline after promotion events and its consequences. Branding
and pricing have vital influence on decisions by consumers. Psychophysiological models are useful in the
context, for instance, in decision and media research. Many theoretical researches in promotions have focused its
aspects on pricing and its impact on consumer decision making. This is might because much of the literature has
focused on building and evaluating price promotion strategies. This paper provides an indepth review on
theoretical models, which are valuable for both researchers and for marketing executives.
assuming the symmetric competing businesses. The empirical generalities are key for strategic marketplace
planning. The significance of pricing to customer store and brand choices are always regarded as a widely known
truth among marketing scholars and explains consumer’s role responding to their psychological representations
of price rather than price itself. Scholars have highlighted simple but earlier unrecognized marketing practices
that managers can employ to cultivate the positioning of their prices. Many theoretical researches in promotions
have focused its aspects on developing powerful pricing strategies and its impact on consumer decisions, which
is might because much of the literature has focused on building and evaluating price promotion strategies. This
review experiential will enlighten us on advancements that will also lead us for optimistic cross-brand category
level, cross-cultural level and cross-national level influences in pricing strategies.
size was 300. The conceptual framework tested through structural educational modeling (SEM)
was found to be relevant in understanding the impact of predictor variables on compulsive
buying behavior. Of the four hypotheses three failed to be rejected and one was rejected. The SEM results also show that the relationship between materialism and compulsive buying behavior was the strongest followed by self-esteem, and interpersonal influence. Interpersonal
influence also has an effect on compulsive buying behavior. Implication for marketers was drawn from the results.
Conference Presentations by Syed Hasnain Alam Kazmi
focused and studied on several thought-provoking research explorations with three steams of research in
promotion strategies. Researchers have studied the impact of price promotion strategies on consumers in several
distant behaviors. Developmental theoretical models provide managers and researchers insights with deep
understandings for many vital concerns like, why need in-depth study to the practice of promotion strategies,
dilemmas like stock pressure, sales promoting decline after promotion events and its consequences. Branding
and pricing have vital influence on decisions by consumers. Psychophysiological models are useful in the
context, for instance, in decision and media research. Many theoretical researches in promotions have focused its
aspects on pricing and its impact on consumer decision making. This is might because much of the literature has
focused on building and evaluating price promotion strategies. This paper provides an indepth review on
theoretical models, which are valuable for both researchers and for marketing executives.
assuming the symmetric competing businesses. The empirical generalities are key for strategic marketplace
planning. The significance of pricing to customer store and brand choices are always regarded as a widely known
truth among marketing scholars and explains consumer’s role responding to their psychological representations
of price rather than price itself. Scholars have highlighted simple but earlier unrecognized marketing practices
that managers can employ to cultivate the positioning of their prices. Many theoretical researches in promotions
have focused its aspects on developing powerful pricing strategies and its impact on consumer decisions, which
is might because much of the literature has focused on building and evaluating price promotion strategies. This
review experiential will enlighten us on advancements that will also lead us for optimistic cross-brand category
level, cross-cultural level and cross-national level influences in pricing strategies.
size was 300. The conceptual framework tested through structural educational modeling (SEM)
was found to be relevant in understanding the impact of predictor variables on compulsive
buying behavior. Of the four hypotheses three failed to be rejected and one was rejected. The SEM results also show that the relationship between materialism and compulsive buying behavior was the strongest followed by self-esteem, and interpersonal influence. Interpersonal
influence also has an effect on compulsive buying behavior. Implication for marketers was drawn from the results.