Adidas runway

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There is something really funny with fashion trying to mimic sportswear because our sportswear is not functional at all,” #AVAVAV's Beate Karlsson told #VogueBusiness @lucy_maguire_ ahead of the brand's Spring/Summer 2025 show that just wrapped in Milan. This season, sport is part of the stunt. While many luxury brands try to create fashion-led performance wear when they create a sports brand collab, Karlsson’s Adidas collaboration remains firmly rooted in fashion, with tracksuits turned into... Adidas Collaboration, Brand Collab, Vogue Business, Suits And Sneakers, Fluffy Boots, Adidas Three Stripes, Adidas Tracksuit, Summer 2025, Brand Collaboration

There is something really funny with fashion trying to mimic sportswear because our sportswear is not functional at all,” #AVAVAV's Beate Karlsson told #VogueBusiness @lucy_maguire_ ahead of the brand's Spring/Summer 2025 show that just wrapped in Milan. This season, sport is part of the stunt. While many luxury brands try to create fashion-led performance wear when they create a sports brand collab, Karlsson’s Adidas collaboration remains firmly rooted in fashion, with tracksuits turned…

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