consoles these days are completely closed ecosystems, to the point where their components are not even interchangeable ( for example a Xbox internal hard drive cannot be inserted into another xbox, or the flash memory which stores the operating system and settings on the Nintendo 3ds is encrypted with a key which is unique to the console )
They are not user upgradable or servicible in the slightest , in addition to this there are many other protections built in ( for example on the Xbox 360 the majority of communication between major components on the motherboard are encrypted )
You are right in the sense that the majority of current console hardware is almost identical to consumer grade computers, but due to the fact that only signed code can be ran on the hardware ( and this is enforced via hardware and software )
Hell my 3ds is almost identical to my raspberry Pi at a low level, except for the fact that I can boot whatever the hell I want on my Pi
If a pc manufacturer was to enforce something like this they would loose the entire server market overnight .