Brand mascot

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Big part of why CDA have done this Gender Switch for the brand mascots, is to highlight part of our culture that it sill a little bit behind the times.  CDA: “Generally, you might not give a brand mascot much thought, but when you look past all the bright colours and charisma, there’s one thing that seems to be quite obvious about the bigger picture – where are all the women at?! Law Branding, Brand Mascot, Brand Character, The Bigger Picture, Coffee Illustration, Bigger Picture, Identity Design Logo, Minimalist Business, Cartoon Logo

Big part of why CDA have done this Gender Switch for the brand mascots, is to highlight part of our culture that it sill a little bit behind the times. CDA: “Generally, you might not give a brand mascot much thought, but when you look past all the bright colours and charisma, there’s one thing that seems to be quite obvious about the bigger picture – where are all the women at?!

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★ mascot logo - sketch to final version ★ During our strategy session, my client and I agreed that a good idea for a brand mascot could be “Abbie,” a cute and quirky girl as the representative icon for the business. The idea was to create something that makes it easy for customers to connect with the brand. Therefore, “Abbie” as a mascot is perfect to associate with “Indigo Abbie” as a brand. Here are some fun facts about the design: we gave her a beanie with cat ears to reference Abbie’s ... Business Design Ideas Logo, Quirky Illustration Graphics, Cat Mascot Logo, Brand Mascot Design, Fun Logo Ideas, Graphic Design Studio Logo, Cute Mascot Design, Fun Branding Design, Mascot Design Ideas

★ mascot logo - sketch to final version ★ During our strategy session, my client and I agreed that a good idea for a brand mascot could be “Abbie,” a cute and quirky girl as the representative icon for the business. The idea was to create something that makes it easy for customers to connect with the brand. Therefore, “Abbie” as a mascot is perfect to associate with “Indigo Abbie” as a brand. Here are some fun facts about the design: we gave her a beanie with cat ears to reference Abbie’s…

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