Papers by santhosha kulal
Nanotechnology Perceptions, 2024
Introduction: The integration of big data and artificial intelligence (AI) is reshaping marketing... more Introduction: The integration of big data and artificial intelligence (AI) is reshaping marketing
strategy and management, enhancing decision-making and competitive advantage. This study
explores how these technologies contribute to strategic excellence in marketing.
Objective: To examine the impact of big data and AI on marketing effectiveness and to provide
practical recommendations for improving strategy formulation and implementation.
Methods: A mixed-methods approach was employed, including a survey of 250 marketing
professionals and semi-structured interviews with 15 experts. Quantitative data were analyzed
using descriptive statistics and multiple regression, while qualitative data were examined through
thematic analysis.
Results: The survey revealed that 82% of organizations use big data analytics and 70% employ AI
technologies. Regression analysis demonstrated that both technologies significantly improve
marketing effectiveness (big data: β = 0.45, p < 0.001; AI: β = 0.38, p = 0.002). Qualitative findings
highlighted AI's role in enhancing personalization and identified data privacy and strategic
alignment as key challenges. Conclusion: Big data and AI substantially boost marketing
effectiveness, though challenges such as data privacy and alignment with business goals must be
addressed. Future research should investigate emerging technologies like blockchain and
augmented reality to further advance marketing strategies.
PAKISTAN PAEDIATRIC JOURNAL, 2018
Introduction: Childhood obesity is increasing all over the world and is associated with metabolic... more Introduction: Childhood obesity is increasing all over the world and is associated with metabolic and endocrine derangements. We studied the clinical profile and biochemical parameters in obese and overweight children to assess the presence of metabolic syndrome (Met S). Methods: A hospital based cross sectional study carried out over a period of 2 months. A total of 25 overweight and obese children of less than 18 years with BMI more than 85 th percentile were included. Anthropometric measurement of weight, standing height, waist circumference, body mass index and blood pressure were taken .A blood sample was collected in the morning after 8hours of fast for lipid profile and fasting blood sugar. Met S was defined according to the International Diabetes Federation criteria. Results: Mean age of the study population was 9.7 years .Mean values along with standard deviation of total cholesterol (174.6 + 73.37), triglyceride (124.8 + 51.62), HDL cholesterol (39.1 + 8.84), LDL cholesterol (84.6 + 3.12), VLDL cholesterol (30.9 + 2.67) and fasting blood glucose(90.52 + 1.16) respectively. Prevalence of Metabolic syndrome was identified in 8(32%) subjects of which five male and three female. In the present study Met S was seen in 6(75%) obese children and 2 (11.76%) overweight children. Conclusion: Metabolic syndrome can occur not only in the obese but also in the overweight children which necessitates early interventions for better outcomes with respect to cardiovascular risk factors.
JOURNAL OF CLINICAL AND BIOMEDICAL SCIENCES, 2024
Gallbladder cancer is a rare malignancy. About 1-2% of surgical specimens demonstrated a gallblad... more Gallbladder cancer is a rare malignancy. About 1-2% of surgical specimens demonstrated a gallbladder cancer as an incidental finding. Metastasis to ovaries by biliary origin, known as Krukenberg tumour, though known, is infrequent. It can mimic clinically and morphologically, as a primary ovarian tumour challenging the diagnosis. Diagnosis of secondary ovarian tumours though its challenging often misdiagnosed as primary ovarian cancer, specifically mucinous adenocarcinomas. The distinction from the latter is essential, as it requires different treatment. Immunohistochemistry plays an important role in distinguishing primary ovarian tumours from extraovarian metastases. Detailed diagnostic laparotomy with examination of upper abdomen , IHC and UGI scopy evaluation plays a major role in identifying the primary tumour and make the correct diagnosis. As treatment varies according to primary, detailed evaluation might help in deciding appropriate palliative chemotherapy.
GSC Advanced Research and Reviews
Tumour volume (TV) is an important factor influencing Radiation therapy(RT) outcome of patients. ... more Tumour volume (TV) is an important factor influencing Radiation therapy(RT) outcome of patients. Logically, total dose and its fractionation should be tailored to the initial number of tumor cells which strongly correlated with tumor volume (TV) rather than to the tumor diameter or stage T. Aims and objectives: To assess tumour volume reduction rate weekly in patients with biopsy proven head and neck cancers treated with definitive chemo-radiation ant to correlate with histology haemoglobin and BMI . Methods and Materials: All oral cavity, oropharyngeal, hypopharyngeal, nasopharyngeal, and laryngeal cancer patients meeting inclusion criteria were included after obtaining informed written consent. All patients received definitive chemoradiation with weekly CT scanning of head and neck for the assessment of tumour and nodal volume response to chemoradiation. Tumour volume was contoured every week on CT scanning images. Tumour volume response rate (TVRR) was calculated. Results: Fourty...
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Papers by santhosha kulal
strategy and management, enhancing decision-making and competitive advantage. This study
explores how these technologies contribute to strategic excellence in marketing.
Objective: To examine the impact of big data and AI on marketing effectiveness and to provide
practical recommendations for improving strategy formulation and implementation.
Methods: A mixed-methods approach was employed, including a survey of 250 marketing
professionals and semi-structured interviews with 15 experts. Quantitative data were analyzed
using descriptive statistics and multiple regression, while qualitative data were examined through
thematic analysis.
Results: The survey revealed that 82% of organizations use big data analytics and 70% employ AI
technologies. Regression analysis demonstrated that both technologies significantly improve
marketing effectiveness (big data: β = 0.45, p < 0.001; AI: β = 0.38, p = 0.002). Qualitative findings
highlighted AI's role in enhancing personalization and identified data privacy and strategic
alignment as key challenges. Conclusion: Big data and AI substantially boost marketing
effectiveness, though challenges such as data privacy and alignment with business goals must be
addressed. Future research should investigate emerging technologies like blockchain and
augmented reality to further advance marketing strategies.
strategy and management, enhancing decision-making and competitive advantage. This study
explores how these technologies contribute to strategic excellence in marketing.
Objective: To examine the impact of big data and AI on marketing effectiveness and to provide
practical recommendations for improving strategy formulation and implementation.
Methods: A mixed-methods approach was employed, including a survey of 250 marketing
professionals and semi-structured interviews with 15 experts. Quantitative data were analyzed
using descriptive statistics and multiple regression, while qualitative data were examined through
thematic analysis.
Results: The survey revealed that 82% of organizations use big data analytics and 70% employ AI
technologies. Regression analysis demonstrated that both technologies significantly improve
marketing effectiveness (big data: β = 0.45, p < 0.001; AI: β = 0.38, p = 0.002). Qualitative findings
highlighted AI's role in enhancing personalization and identified data privacy and strategic
alignment as key challenges. Conclusion: Big data and AI substantially boost marketing
effectiveness, though challenges such as data privacy and alignment with business goals must be
addressed. Future research should investigate emerging technologies like blockchain and
augmented reality to further advance marketing strategies.