Outdoor advertising

According to psychologists, each color used in an advertisement tends to stir certain emotions in customers. For example, red attracts people’s attention and usually creates a sense of power, while blue makes things seem trustworthy and is often associated with courage. To increase the sales of their products marketers use a lot of different strategies, and sometimes the results turn out to be really impressive.

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Here are some of the best emerging outdoor media advertising trends in 2019 that you will continue to see more of as the year progresses.

Promoting Gold's Gym at-home workout services.

Metamucil is a remedy against constipation. An issue more people suffer from than you would expect. They just feel uncomfortable to talk about it. Our objective was clear: strengthen brand name awareness for Metamucil, link it to constipation and make the issue of constipation as 'easy to talk about' as possible. Strategic approach: Budget was limited, so we needed bold work to make impact. Secondly, we wanted to stay away from medical or pharmaceutical connotations to keep barriers low. In…

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It’s a fact: when one’s hungry, they’re not only moody but super-aware of food-related signs, too. Inspired by the true story of a ravenous creative who projected her craving for McDonald’s onto a rainy sidewalk, we came up with a series of atmospheric OOH posters that creatively integrate the renowned Golden Arches with outdoor elements, making one wonder if it’s time for a juicy Big Mac McMenu. The signs, chico. They never lie.